live action vs animation pros and cons

Live Action vs Animation, Pros and Cons | What’s Best For You?

Live Action vs Animation, Pros and Cons | What’s Best For You? 800 450 Moshi Moshi

We know that Dalgona coffee is trending on Youtube. But let’s revisit the hassle-free coffee experience that we miss. check this animated explainer video by Nespresso, In this blog, we’ll discuss the live-action vs animation pros and cons in detail.

In 2017, Nespresso invited Finnish artist Pietari Posti to advertise its limited edition coffee blends. The initiative was called “Nespresso on Ice” and became a trendy CGI commercial later. The footage takes the audience on a relaxing journey around the Mediterranean with the coffee in hand.

This is the power of video advertising. Within 30 seconds you have been on vacation without leaving the comfort and confinement of your home.

Choosing an appropriate video style is an important decision in video advertising. Your choice of design will make or break the whole video marketing strategy, including your target audience and central message.

There are two primary styles for video advertising: Live action and animation. Each one has its benefits and drawbacks, depending on your objective. One must study live action vs animation pros and cons carefully, before deciding their video style. For better understanding, check out our video where we cover the topic in depth.

Here are the stats showing how video marketing can help to get better conversions, more leads etc.

live action vs animation pros and cons

Live-Action vs Animation Cost: 

| Animation Video Cost: 

The first step in an animated video is scriptwriting. Scriptwriting is then followed by storyboarding, designing, voiceover, visual effects, and music. 

Let’s assume that you want to proceed using animated videos. The next choice you have to make is to hire a video production company or freelancer.

If you decide to hire freelancers you can get a huge variety of skills and budget. This means if you have a lower budget you can choose freelancers who charge a lesser fee. But you have to take into consideration the time investment required from your end, to manage the team of freelancers.

If you choose a video production company you should hand them the reins and review the project at every stage, without having to take up additional work of team management.

However, make sure you discuss the fees and project deadline in advance, depending upon your requirements.

| Live-Action Video Cost

The process for Live Action videos is complex. 

First, you have to think of the normal script and storyboard, which you can either create yourself or employ a specialist to take care of. The actual filming is quite difficult without professional help.

You have to worry about safety, team, location, costumes, props, etc., for live-action shooting. When you are prepared to do it on your own, brace yourself for a lot of planning which can get tedious. 

Furthermore, there’s a post-production stage which, like in animated films, involves voice performances, scripting, audio, sound, and some graphic design.

If your finances are limited, it is worth remembering that in a few days you can film a live-action video, but it would not look professional.

You can utilize the resources that you already have. For example, use your house or workplace for location and your buddies or coworkers for performers. 

Overall, the ultimate expense would rely on the services you use and the quality of the video you want. You should spend accordingly after weighing all your options.

But the cost is not the only factor that is critical for choosing your preference in video marketing. There are many other differences between live-action and animation videos. Some of which we have listed below. 

Live-Action vs Animation Pros and Cons

| Animated Video Pros:

The most enticing feature of video animation is that they save you money, time, and energy because they require no actors or setups in real-time.

Animated videos often look good for more complex goods and services. Animated videos allow a simple and clear interpretation of more abstract topics while keeping the audience engaged.

Let us consider the above one-minute video describing what it means to invest in stocks. Most people know that there is some investment instrument called shares and anyone can invest in it, but many people do not know what exactly a share is and how it operates. Hence, the animation explainer video explains the working of stocks in a simple way. 

Imagine a live-action movie on the same topic. It would not only cost more but would be very confusing to a layman. 

Complex concepts are more challenging to express in live actions, which sometimes ends up being a mixture of live-action and animation. It is probably why the number of animated videos on explainer videos has grown significantly in recent years.

Furthermore, an animated video can be modified and restored, as we keep the original and can make the edits on the same, which will not be possible with live actions.

| Animated Video Cons:

The biggest drawback of an animated video is that it is a lot less personal than a live-action video and it can be difficult to establish an emotional connection with the audience.

Most of us have lovely memories of home-made food made by our family and we have many emotions attached to it. The above commercial features an elderly lady holding a tiffin for her grandchild who is hospitalized and she has come to visit him.

The nurse is feeding the guy with bland hospital food which he doesn’t like. His grandmother comes every day with the home-made lentils to feed him, but the nurse does not allow this as it is prohibited to bring outside food for patients. This keeps happening for a couple of days but the grandmother does not stop. 

One day, the grandmother brings two boxes of tiffin and gives one to the nurse. What happens next is easy to guess. The nurse tastes the food and feels that it is homemade food which will not harm the patient so she finally allows her to feed the grandchild. 

The same video would not be able to leave a lasting impact on the viewers if it were animated.

|Live-Action Video Pros:

A huge benefit of live-action videos is that they have a more genuine, enlightening, and relevant feel associated with them. Partly because of the human body language, which is more relatable. You will need skilled actors on board, including professional stuntmen if the script requires stunts.

 |Live-Action Video Cons:

Live-action videos can be created quickly provided you create simple videos. But if you want picturesque locales for many subplots and realistic action stunts, the production process will take time and cost money. 

The expense is a huge obstacle in live-action video marketing, which increases if you require more staff. 

You cannot alter filmed scenes in case of a live-action film. It may be difficult to set the scene up again whether you skipped a shot or decide to type in additional terms. Animated videos on the other hand can quickly and almost immediately be revised and improved with little to no extra expense.  

Taking into account all these factors, you must find out what works out the best for you, which depends on the message you want to communicate.

Final Thoughts:

Make sure your video advertisement has a thought-out communication strategy which includes: The brand name, reputation and company culture, aim of your film, the desires of your target audience, and key message. 

Through the above live-action vs animation pros and cons, we can understand that both these styles offer great experiences. You can even combine various formats of live-action and animated videos – a method that would provide you with the best of both worlds. Regardless of whether you choose live-action or animation, using video marketing trends is always a good choice for your business.

Is animation better than live-action?

Both videos have different pros and cons. If you have a lower budget or you want to explain abstract concepts, animated videos can work best in that case. But if you can splurge or you want to make a more emotional impact, it is recommended to use a live-action video.

What is a live-action explainer video?

Live-action video means the video with is actually a shot video footage, i.e: not animation or motion graphics, but videos that were captured with an actual video camera.

Is animation cheaper than live-action?

Animation explainer videos are more time consuming and may require a higher budget but simplify the process if you want to explain something., live-action film can be very expensive if it has some CGI (Computer Generated Image).

benefits of animated videos

Importance of Animated Video for a Business | Benefits of Animated Videos

Importance of Animated Video for a Business | Benefits of Animated Videos 800 450 Moshi Moshi

In our previous blog animated videos for business, we have already discussed the basics of animation, why it is important for business as well as different animation software for beginners. Now, let’s understand the benefits of animated videos.

In this blog, we will understand in detail why animated videos are important for a business. And what are the benefits of animated videos & explainer videos, that can help your business grow? Before that check out this video: 

Animated videos are incredible for sharing your business stories with your customers, sharing a relatable side of your business, and sharing highly complex ideas in a simple way. Animated Videos are the best medium to engage the audience, easy to understand, rich, & cost-effective. Give it a thought and create animated videos for your business.

benefits of animated videos

Here is we’re listing out some of the most important reasons:
  • Introducing your products and services
  • Explaining the characteristics of your business 
  • Attracting and converting new clients 
  • Making your business increasingly noticeable in search engine optimization
  • Boosting sales and discussions 
  • Helps in getting higher rankings
Let us go through some stats of video marketing:
  • 85% of the people who watch videos of your product and services are having a high chance of becoming a buyer. 
  • 90% of people feel that these animated videos are so useful for them during the decision making process.
  • According to a video marketing survey in 2020 by Wyzowl, 92% of marketers who use video says that it’s an important part of their marketing strategy.

There is various cloud-based animation video software on the internet, using which we can make explainer animation videos, presentation recordings for YouTube, product promotional recordings,  infographics, mobile application promotions, corporate videos, and much more.

benefits of animated videos

What Are Explainer Videos and Why Are They So Popular?

Explainer recordings are short, animated videos that clarify a thought in under 90 seconds. They’re fascinating and straightforward – with the assistance of a reasonable message and appealing visuals, these kinds of videos rapidly catch the crowd’s attention. An explainer video is useful and educational; it communicates what your organization offers, how it’ll assist your clients with their specific issues, and why the products or service your organization offers is the best option. Furthermore, it does all of that in under a couple of minutes.

What are Explainer Videos for?

Here are the most common uses & the benefits of animated videos. 

  • Presentations and Overviews: Explainer videos are an extraordinary method to present a subject or idea in a brief manner. This may be a fast review of your products, services, or organization.
  • Procedures: Explainer videos are an incredible method to separate a procedure or thought in a straightforward manner. Remember how excited you got when your teacher gave you an assignment just to watch a video? A similar principle applies here. 
  • Tutorial: No one needs to read a manual or chase down data. Explainer videos can offer simple demonstrations, step by step instructional exercises, or different information. These kinds of videos are unbelievably famous as confirmed by a 2014 Levels Beyond survey, which found that 67% of purchasers watch instructional videos.

benefits of animated videos

You understood the basics of the explainer video, Now let’s talk about the main characteristics of explainer videos are:

  1. Explainer videos are short: One of the best benefits of explainer videos is that they convey a business thought in only a couple of moments – explicitly, in 90 seconds or less. 
  2. They’re straight forward: They convey a message in a basic and concise manner. 
  3. They utilize animated characters: With the utilization of animated characters, explainer videos have a decent portion of humor and personality. 
  4. Meet the audience’s needs: With explainer videos, the most significant thing is to concentrate on the audience and their issues, so they can feel that you’re directing your message to them, and feel connected to your company. 
  5. They produce brand recognition: By speaking to your organization in each second of the video, utilizing your image colors.

Why are these explainer videos so popular?

With these characteristics, it’s easy to guess but difficult to think about why explainer videos are so well known; they convey the best sales pitch, every time. 

  • However, their popularity doesn’t stop there: 95% of individuals have viewed an explainer video to become familiar with a product or services – that is nearly everybody! 
  • They’re well known because they work: Animated explainer videos help online visibility, improve brand awareness, and improve sales. They accomplish such a great deal, that it will be ideal if we separate it point by point. We should begin with those
  1. They will boost your online visibility: Having an animated video urges your audience to remain longer. Videos are so amusing to watch that your crowd will play each and everyone they find!
  2. Furthermore, you’ll take advantage of it: Search engines like Google measure the time that your audience spends on your site. Additional time = Content is more interesting to individuals, and they’ll compensate for this by positioning your site higher in the search result pages. 
  3. Explainer recordings fabricate brand awareness: An extraordinary animated marketing video is totally customized to accommodate your brand communications. It utilizes your brand’s colors to assemble brand awareness since they’ll enable your audiences to distinguish that you are the one behind the business video.
  4. They improve sales and conversations: Explainer recordings boost sales by 20% all things considered, particularly if you install your video over the overlay on your landing page. 
  5. Your watchers will take action: It’s easy to make your watchers move toward any path you need. Sales videos are enthralling to the point that just by adding a source of inspiration to your video, you can help them subscribe to your newsletter, fill a form, download a particular material, and so on. 
  6. Increase shareability: Individuals love to share fun, intriguing data with their peers. Also, videos are the most common content on the internet! 
  7. Capitalize on visual and verbal learning: At the point when you combine visual and verbal learning, you make an exceptionally viable combo that builds the communicational intensity of your content. This is the reason why videos are so valuable, and explainer videos combine the entirety of that with charming visuals and a clear message, which strongly affects the human mind. 


Apart from the above-said factors that add to business growth, the benefits of animated videos likewise are higher returns in your business investment. So, by using carefully created animated video, it will be easy to share the necessary message to your intended audience and remain in front of the market competition.

Moshi Moshi Media produces high-quality custom videos for our clients. We create videos that focus on the specific needs of the clients. If you are convinced, why not let us make an animated video for you? Have a look at our video models and afterward call us! We offer expertly made videos at an extraordinary value price. This is how we do it:

What is a video marketing strategy?

Video marketing is the strategy designed to create, curate, and utilize videos to promote the products or services of any business to their target audience.

Why is video so effective in marketing?

Video is effective because they are engaging, entertaining, and gives huge ROI (Return on Investments) to the marketers through different channels.

How to create an animation video?

There are various software available to create animated videos like Blender, toon boom, stop motion studio, etc.

video marketing trends 2020

Top 8 Video Marketing Trends 2020 Making Video Marketing Skyrocket

Top 8 Video Marketing Trends 2020 Making Video Marketing Skyrocket 512 288 Admin

We hear a great deal that quality content makes all the difference, which is the reason advertisers are continuing to take steps to create engaging and shareable content. Video marketing is the key to content marketing and it needs to be incorporated into your current marketing strategy. Let us find out about the video marketing trends 2020.

According to a recent study, videos are shared via social media 1200% more than pictures and text, combined. So, it is very important to ensure that you have a strategy in place for video marketing at all times.

video marketing trends 2020

Video Marketing Trends 2020:

1. Live Videos In, Facebook Live Out

video marketing trends 2020

Facebook Live was one of the biggest fallacies of Facebook. Users were not able to generate the type of outcome they had expected which ultimately led to the decline of its usage.

However, live video isn’t a technique that is vanishing. Despite what might be expected, live videos have made a firm spot in the video marketing world. 

Live videos keep on developing because live media is very captivating. The reason? Experiencing live and uncut videos in real-time. 

As an Instagram or Snapchat follower, you’ve presumably seen that numerous individuals you follow “go live” on various occasions during the day. Those live feeds, as a rule, consist of responding to questions that are being submitted by different clients—possibly endeavoring to accomplish something that clients demand. 

While Instagram gives the ability to save these live videos to your profile, the chances of somebody viewing 60 minutes in length live stream later are very less. 

What makes the live video so unique and why will it stay in the long run? It’s because live videos are reproducing the sensations of live radio and TV. These modes of communication were used to provide the same content to individuals all around the nation, or the world, at the same time.

2. Shoppable Videos:

Another video marketing strategy that is getting popular is “shoppable videos.” These video ads provide links to products within the video universe. Instagram Stories and Snapchat with links are popular shoppable videos. 

It’s sensible to anticipate that you’ll soon have the option to purchase items by interacting with the items inside a video. For example – if there’s a piece of furniture highlighted on screen, you might have the option to hover over it and discover about that specific model and where to get it. 

The alternatives are endless, truly. In the future, you will be seeing more videos that feature products in a story’s stream, regularly with a shoppable link.

3. Interactive 360 videos:

Interactive 360 videos are a huge video marketing trend 2020. Through it, you can experience Broadway musicals, sporting events, and scenic locations. 

It’s the sort of vivid, advanced AR and VR video style we’re hoping to see in the future. Interactive 360 videos are something that, in case you’re eager to learn, you might need to create one. 

While it may be difficult to create it right now, it could be an incredible method to stand out from your competition and truly fascinate your client base.

4. Video conferencing:

While software like Google Hangouts and Zoom have been improving their video conferencing capacity, the experience of video conferencing wherein one person converses with another person is bound to expand.

Video conferences offer the capacity of seeing someone else, sharing screens, and other technical support functions. On top of that, it can also be used as an instruction method. 

The experience of video conferencing triumphs in comparison to voice calls, chat functions, and emails.

5. Vlogging :

Vlogging is the video format of blogs. With Youtube undergoing a lot of changes, vlogging is developing at a rapid rate. 

Instagram and Snapchat are other well-known platforms for vlogging. With the expansion of live video, vloggers are experimenting with the sort of videos they feature. Vloggers are also turning into influencers by advertising about various brands.

6. Google Ads video marketing:

In 2020, we will witness an increase in the number of advertisers going for Google Ads video marketing. Google video advertisements show up on YouTube or the Display Network. YouTube is the world’s second most utilized search tool, which is why your video marketing plan should include video ads. 

Gen Z-ers devour video content for 3-4 hours daily on their favorite platform to unwind. Gen Z will make up 40% of all video consumption and the key to their attention is through engaging videos.

7. Searchable videos:

Google has incorporated videos as a core offering. Hence now top videos will be featured on the search result when you can search on google. For example, “how to make a cake?”

So, here the video is featured first then the articles.

Over the years, videos are appearing on the top of the result page both for desktop and mobile. Hence, it is very important to optimize your videos according to search engines to rank higher on SERPs.

video marketing trends 2020

8. Stories will dominate:

Viewers like Instagram stories as they consider it more authentic than other content on social media. Compared to well-planned content posted on feeds, stories add a personalized approach to Instagram.

By incorporating Instagram stories into your video promotion strategy, you’ll be able to connect with your viewers and build a personalized relationship with them.

People like to see behind the scenes, sneak peeks of the latest product, promotional codes/discounts, etc. It makes them feel special as they can see themselves as part of the product’s journey.

Videos for different dimensions:

With new video platforms being introduced, the preferences for different video dimensions, whether or not your video is in square horizontal, or vertical format, is expanding.

With Snapchat and Instagram Stories, vertical video has increased in popularity. YouTube and Facebook videos also support this format. 

IGTV, Instagram’s video platform, hit a wall once they tried to push its users to use vertical video. Thanks to the low usage, Instagram declared that they’ll support traditional horizontal video on IGTV as well.

A similar story exists for square videos. At one instance people thought that square video content performed higher on Facebook and Instagram. According to a study, it was found that view-through rate and engagement rates are much higher on the square than landscape videos. So, Instagram has started supporting photos and videos in broader dimensions. 

Will we keep seeing more square videos within the next twelve months, or have things come to the traditional dimensions? Is a vertical video still good? We’ll see. It’ll be smart to keep an eye on the trends.

Silent Videos:

When Facebook introduced its autoplay feature, which automatically plays videos in the feed with no sound, it was a total game-changer.

It was later admitted that they were measuring the minimum amount of seconds as full views, however long or short the video was.

Now publishers are creating videos with subtitles and animations to convey context with no necessity to activate the sound.

Instagram autoplay videos in its feed and so does LinkedIn, Twitter, and YouTube.

With autoplay videos, there will be more consumption of silent videos. This can also mean you can watch videos irrespective of the language of the audio.

Now that we know all the video marketing trends 2020, we should start exploring all the options because video content marketing is dynamic and we need to start experimenting with different techniques.

Till then keep looking out!

Why is video so important in marketing?

Viewers like videos because it's easy to digest, entertaining, and engaging as compared with text, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.

What is the future of video marketing?

The future of video marketing lies in technology, innovation, Artificial Intelligence, analytics, and adapting to customer's dynamic needs. Remember, a personalized video can take your business and your efforts to the next level.

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