Video Marketing

importance of digital marketing

Importance of Digital Marketing | Benefits of Online Marketing

Importance of Digital Marketing | Benefits of Online Marketing 800 450 Moshi Moshi

With the evolution of modern technologies, small and medium scale organizations are doing all that they can to keep up. Larger organizations are either changing their plans of action to an online one or are reinforcing existing marketing plans with digital marketing strategies. In this blog, we will talk about the importance of digital marketing.

Digital marketing, online marketing, or internet marketing is advertising your organization through the internet. All things considered, internet usage has multiplied over the last decade and this move has influenced how individuals buy items and communicate with organizations. The importance of digital marketing is that you can easily track and monitor your campaigns. So, when you invest your time and money into your campaigns, you definitely want to know whether they are working or not. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.

Let’s Understand What is Digital Marketing :

Digital Marketing is promoting or advertising any products and services through and on any digital device. This marketing method is not magic, and you don’t need to be tech-savvy to excel at it. If you offer a product or service that the market wants, you can effectively advertise them in digital channels and the channels can include social media, mobile applications, emails, websites, search engines, or any other new channel. 

The list of digital marketing is continuously transforming, here are some common strategies that most businesses follow:

  • Paid search advertising
  • Pay-per-click advertising
  • Email marketing
  • Content marketing
  • Search engine optimization (SEO)
  • Social media marketing
  • Affiliate marketing

Here are some reasons why the use of internet marketing is not only an investment-wise decision but also an effective marketing channel that can assist you in developing your business.

Importance of Digital Marketing:

  • More cost-effective than traditional marketing – Small businesses have very few resources and capital. Digital marketing provides them with a better and much more cost-effective marketing channel that delivers great results.
  • Helps to generate higher revenue – Following effective digital marketing techniques leads to higher conversion rates, which will deliver many profitable benefits for the business in terms of better and higher revenues. Companies who are consistently using these strategies have 2.8 times better revenue growth expectancy.
  • Can help to interact with the target audience- Interacting and providing your audience with proper engagement points can give you an insight into what exactly your targeted audience wants.
  • Helps to build a brand reputation – If you deliver what you promise, it will help you develop better relationships with your customers and targeted audience. This will eventually lead to a better brand reputation.
  • Earns people’s trust – 90% of the responders claim that they will trust the information about the product/service of any particular brand if it is provided by people they know or the people who have previously purchased the same.

You must keep up with Digital Marketing Trends 2020. If you don’t follow these trends then your business might struggle.

The Top Digital Marketing Trends in 2020:

  • Video Marketing 

Video marketing has been a critical methodology for brands for a long time, but the format of videos keeps evolving. One year from now, videos will take up a huge lump of consumer traffic on the internet – with over 85% of traffic just from the USA. Most of these videos will not be uploaded by brands, but by individuals. 

Many brands have video marketing as a factor of production. They need these videos to look sophisticated and smooth for the sake of their brand reputation. But the problem is that most viewers aren’t searching for extra-embellished videos. They simply want quality content that is driven by a story, is informative, and engaging.

importance of digital marketing

  • Omnichannel Marketing

Omnichannel is a multichannel marketing system that you set up at several touchpoints to reinforce the client’s purchasing journey. 

In other words, an omnichannel advertising plan suggests you design marketing touchpoints that can be run on most accessible channels. 

Most organizations use email, social media, and search as marketing channels. For eCommerce development, this can be an incredible method of marketing. You can think about these different channels: Virtual assistants and chatbots, podcasts, smartphone apps, and ephemeral videos. Every one of these can bolster your current showcasing system.

Omnichannel Marketing comparison 

Omnichannel is explicitly noteworthy for consumer-facing enterprises since 70% of clients usually use at least three channels to explore before they purchase anything.

  • Voice Search Optimization

Voice input isn’t new but it hasn’t been as broadly utilized because of network issues, particularly when the search engines can’t process sounds. Web design and development trends will soon improve in demonstrating voice input. 

Voice Search has been around for some time, however, Siri and Alexa are just getting smarter. Besides that, voice search is a hot current trend in digital marketing – as seen by the following insights: 

  • 50% of all online searches will be through voice by 2020.
  • 13% of families in the United States claimed smart speakers and this is estimated to increase by 2022 to 55%. 
  • Shopping with voice search will increase to 40 billion USD in 2020. 

Taking everything into account, voice search is the digital marketing trend that you will see a great deal of later. For a mobile app development company, this is great news. Now when you make your applications, you won’t neglect to include a voice search feature.

  • Smarter Chat

Chatbots have been around for some time and remain a trend that is encountered consistent change. As indicated in a report by Grand View Research, 45% of clients lean toward using chatbots as an approach to impart for client assistance issues. 

Chatbots have indicated how successful they are in improving client experience and it empowers advertisers to better connect with their clients. They give constant assistance, support, and active interactions for questions relating to real concerns. WhatsApp, most recently, embraced this latest trend in digital marketing. They are offering Business Messaging that organizations are utilizing to manage everyday client exercises.

  • Augmented and Virtual Reality

Augmented Reality (AR) is being used to offer organizations the reality that a buyer expects. Popular designer brand, Michael Kors used AR effectively a year ago to make Facebook promotions where they requested clients to attempt and purchase their sunglasses. But AR and VR (Virtual Reality) is not limited to simply advertisements; a few brands are utilizing them to create brand awareness as well. 

For example, L’Oreal and IKEA figured out how to boost their client involvement. Through VR, they let clients imagine the products before making a purchase. A year ago, they presented their application IKEA Place that permits clients to essentially place furniture in their homes. While L’Oreal, the cosmetics behemoth, created its own AR stamped applications, for example, Style My Hair and Makeup Genius. Both empower clients to take a stab at hair and cosmetics looks through selfies. 

This Innovation in marketing is incredibly gainful for both attracting and holding onto clients.

Apart from the above artificial intelligence and machine learning trends, push notifications in the browser, social commerce, personalization, emotional evaluation are some other digital marketing trends to watch out for in 2020.

Online marketing has outsold traditional marketing in recent years and continues to be a high-growth industry. Here are some benefits of online marketing.

importance of digital marketing

Benefits of Online Marketing:

  • Promoting your business 24/7 – One of the major advantages of online marketing is that you can advertise your business 24/7. Internet marketing has the benefit of selling and pitching your business or your products/services with no time limitations or geological boundaries. With clients/customers progressively going to the Internet for their purchasing needs and required services, online advertising is the need of the hour. 
  • Reaching out to your audience – Online marketing has made it easy to connect with and reach out to a wider audience. When you convey a message, you convey a message to the audience that is already following you, alongside, you convey it to individuals who are looking at the content you post. It is important to remember keywords and hashtags while advertising on the web. In traditional marketing strategies, a business can’t contact an audience that is located at a distance. With digital marketing, contacting an audience who is essentially miles away is not at all challenging. 
  • Better ROI – About profits, organizations are quick to know and adjust each system that causes them to develop their business. This is conceivable by having a phenomenal online presence. It is as basic as getting the maximum output from minimum input. 
  • Analyzing and evaluating every action – In traditional advertising, organizations have to wait for days to analyze their best performing marketing strategies and campaigns. Online marketing makes it easy to assess each business activity within a few seconds. This is possible because you can track the insights as soon the individuals begin to connect with your campaign. These include your traffic on the website, likes, shares, reach, impressions and so forth. Running campaigns on Twitter and Facebook can give you analytics and insights within these applications itself.
  • Better conversion – Online advertising makes the way for better conversion rates. Getting leads for your online business is simpler than traditional offline marketing. Connecting with your audience has become much simpler. It encourages you to create more leads and improve your conversion rates effortlessly.

A Final Word:

We have covered all the importance of digital marketing, there are various benefits of online marketing. In case you’re searching for better approaches to connect with your audience, Moshi Moshi Media an advertising agency in India is here to help. There are numerous services to look through including email marketing, social media marketing, search engine optimization, and pay-per-click marketing. Connect today.

What is digital marketing used for?

Digital marketing is used to advertise any business using an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Why is digital marketing so important?

Using digital marketing you can connect with an enormous audience in a cost effective and measurable way.

What are the types of digital marketing?

Search engine optimization (SEO), Search engine marketing (SEM), Content marketing., Social media marketing (SMM), Pay-per-click advertising (PPC), Affiliate marketing., Email marketing.

Why do we need a digital strategy?

Digital strategy will give you a clear path to strategic goal. It will help you to create tactics that will lead you to success.

video marketing trends 2020

Top 8 Video Marketing Trends 2020 Making Video Marketing Skyrocket

Top 8 Video Marketing Trends 2020 Making Video Marketing Skyrocket 512 288 Admin

We hear a great deal that quality content makes all the difference, which is the reason advertisers are continuing to take steps to create engaging and shareable content. Video marketing is the key to content marketing and it needs to be incorporated into your current marketing strategy. Let us find out about the video marketing trends 2020.

According to a recent study, videos are shared via social media 1200% more than pictures and text, combined. So, it is very important to ensure that you have a strategy in place for video marketing at all times.

video marketing trends 2020

Video Marketing Trends 2020:

1. Live Videos In, Facebook Live Out

video marketing trends 2020

Facebook Live was one of the biggest fallacies of Facebook. Users were not able to generate the type of outcome they had expected which ultimately led to the decline of its usage.

However, live video isn’t a technique that is vanishing. Despite what might be expected, live videos have made a firm spot in the video marketing world. 

Live videos keep on developing because live media is very captivating. The reason? Experiencing live and uncut videos in real-time. 

As an Instagram or Snapchat follower, you’ve presumably seen that numerous individuals you follow “go live” on various occasions during the day. Those live feeds, as a rule, consist of responding to questions that are being submitted by different clients—possibly endeavoring to accomplish something that clients demand. 

While Instagram gives the ability to save these live videos to your profile, the chances of somebody viewing 60 minutes in length live stream later are very less. 

What makes the live video so unique and why will it stay in the long run? It’s because live videos are reproducing the sensations of live radio and TV. These modes of communication were used to provide the same content to individuals all around the nation, or the world, at the same time.

2. Shoppable Videos:

Another video marketing strategy that is getting popular is “shoppable videos.” These video ads provide links to products within the video universe. Instagram Stories and Snapchat with links are popular shoppable videos. 

It’s sensible to anticipate that you’ll soon have the option to purchase items by interacting with the items inside a video. For example – if there’s a piece of furniture highlighted on screen, you might have the option to hover over it and discover about that specific model and where to get it. 

The alternatives are endless, truly. In the future, you will be seeing more videos that feature products in a story’s stream, regularly with a shoppable link.

3. Interactive 360 videos:

Interactive 360 videos are a huge video marketing trend 2020. Through it, you can experience Broadway musicals, sporting events, and scenic locations. 

It’s the sort of vivid, advanced AR and VR video style we’re hoping to see in the future. Interactive 360 videos are something that, in case you’re eager to learn, you might need to create one. 

While it may be difficult to create it right now, it could be an incredible method to stand out from your competition and truly fascinate your client base.

4. Video conferencing:

While software like Google Hangouts and Zoom have been improving their video conferencing capacity, the experience of video conferencing wherein one person converses with another person is bound to expand.

Video conferences offer the capacity of seeing someone else, sharing screens, and other technical support functions. On top of that, it can also be used as an instruction method. 

The experience of video conferencing triumphs in comparison to voice calls, chat functions, and emails.

5. Vlogging :

Vlogging is the video format of blogs. With Youtube undergoing a lot of changes, vlogging is developing at a rapid rate. 

Instagram and Snapchat are other well-known platforms for vlogging. With the expansion of live video, vloggers are experimenting with the sort of videos they feature. Vloggers are also turning into influencers by advertising about various brands.

6. Google Ads video marketing:

In 2020, we will witness an increase in the number of advertisers going for Google Ads video marketing. Google video advertisements show up on YouTube or the Display Network. YouTube is the world’s second most utilized search tool, which is why your video marketing plan should include video ads. 

Gen Z-ers devour video content for 3-4 hours daily on their favorite platform to unwind. Gen Z will make up 40% of all video consumption and the key to their attention is through engaging videos.

7. Searchable videos:

Google has incorporated videos as a core offering. Hence now top videos will be featured on the search result when you can search on google. For example, “how to make a cake?”

So, here the video is featured first then the articles.

Over the years, videos are appearing on the top of the result page both for desktop and mobile. Hence, it is very important to optimize your videos according to search engines to rank higher on SERPs.

video marketing trends 2020

8. Stories will dominate:

Viewers like Instagram stories as they consider it more authentic than other content on social media. Compared to well-planned content posted on feeds, stories add a personalized approach to Instagram.

By incorporating Instagram stories into your video promotion strategy, you’ll be able to connect with your viewers and build a personalized relationship with them.

People like to see behind the scenes, sneak peeks of the latest product, promotional codes/discounts, etc. It makes them feel special as they can see themselves as part of the product’s journey.

Videos for different dimensions:

With new video platforms being introduced, the preferences for different video dimensions, whether or not your video is in square horizontal, or vertical format, is expanding.

With Snapchat and Instagram Stories, vertical video has increased in popularity. YouTube and Facebook videos also support this format. 

IGTV, Instagram’s video platform, hit a wall once they tried to push its users to use vertical video. Thanks to the low usage, Instagram declared that they’ll support traditional horizontal video on IGTV as well.

A similar story exists for square videos. At one instance people thought that square video content performed higher on Facebook and Instagram. According to a study, it was found that view-through rate and engagement rates are much higher on the square than landscape videos. So, Instagram has started supporting photos and videos in broader dimensions. 

Will we keep seeing more square videos within the next twelve months, or have things come to the traditional dimensions? Is a vertical video still good? We’ll see. It’ll be smart to keep an eye on the trends.

Silent Videos:

When Facebook introduced its autoplay feature, which automatically plays videos in the feed with no sound, it was a total game-changer.

It was later admitted that they were measuring the minimum amount of seconds as full views, however long or short the video was.

Now publishers are creating videos with subtitles and animations to convey context with no necessity to activate the sound.

Instagram autoplay videos in its feed and so does LinkedIn, Twitter, and YouTube.

With autoplay videos, there will be more consumption of silent videos. This can also mean you can watch videos irrespective of the language of the audio.

Now that we know all the video marketing trends 2020, we should start exploring all the options because video content marketing is dynamic and we need to start experimenting with different techniques.

Till then keep looking out!

Why is video so important in marketing?

Viewers like videos because it's easy to digest, entertaining, and engaging as compared with text, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.

What is the future of video marketing?

The future of video marketing lies in technology, innovation, Artificial Intelligence, analytics, and adapting to customer's dynamic needs. Remember, a personalized video can take your business and your efforts to the next level.

how to make an advertisement video

Learn – How to Make An Advertisement Video That Converts

Learn – How to Make An Advertisement Video That Converts 800 450 Moshi Moshi

Video marketing is a technique that should be taken into consideration by any business owner. This method of marketing is not only effective to increase revenue and brand awareness, but consumers often enjoy it. This is why it is so important for your company to produce a successful video ad. Understanding how to make an advertisement video that makes the product sell effectively can be quite a challenge.

how to make an advertisement video

-| Important factors to consider:

  • One of the important aspects of making an advertisement is identifying the primary target audience.
  • Factors like age, gender, income, and interests of the target audience have to be kept in mind.
  • Choosing the right medium for your advertisement according to the target audience is essential. 
  • The most preferred medium for paid advertisements these days is social media as these sites have the best targeting systems. 
  • A video under 30 seconds with 1×1 square works best for Instagram and Facebook. 
  • Videos for YouTube and LinkedIn should be 16×9 widescreen videos which are around 20 seconds long. 
  • It is essential to focus on the problems that your products solve. 
  • The seller needs to get into the psyche of the consumers and understand what they need. 
  • Whether you are selling a product or a service, or you are marketing a course or an event, there needs to be clarity as to why people should buy the product.

-| How to create an effective video ad? 

An insightful online video ad is a perfect way to generate more sales and grow the brand on the internet, either on your website, your Facebook/Instagram page, YouTube channel, or eNewsletters.

Learn how to make an advertisement video with the help of a few tips and tricks mentioned below.

1. Make the first few seconds impactful: 

The beginning of a video is very crucial. You need to get the attention of your audience within the first few seconds to prevent them from skipping your ad. 

Start with a statement to create interest in your video ad. In the first few seconds, attempt to get the audience to solve a specific challenge, pose a valid query, or communicate something that defines the brand.

If your video ads are on mute, you should start with captivating graphics that inspire audiences to get involved in your video. 

The videos of “Tata Tea Jaago” were a favorite across the country.

Alarm Bajne Ke Pehle Jaago: A pre-activism awareness campaign that provokes the audience to take steps before any traumatic incidents strike. It showcases that proactive prevention may help deter bad events from happening.

Here the first scene generates interest by its bold and thought-provoking statement.

2. Showcase what makes your brand great:

Why are people interested in your company? What makes your company great? In your video ad, address this query by stressing on what makes your business better. Show them how you can solve their problems. 

Tell the crowd that your brand is exclusive and special. Share your results. Display your performance track record.

Customer reviews and constructive feedback can also be incorporated. When you highlight the advantages of your company, your video ads will be more effective and successful. 

3. Keep the videos short:

Don’t make your ads look like documentaries. Most online video advertisements are 30 seconds or less. Keep this as the maximum length for all your video ads. 

Having said that, longer videos can also be useful for branding. For example, a long video is perfect if you want to share a tale about your brand involving a consumer or a business representative.

 In either scenario, unwanted lengthy content should be avoided.

4. Use Call-to-Action: 

Any form of advertising aims to inspire people to take some kind of action. Your advertisement shouldn’t be any different. The call to action (CTA) can be either filmed or added through animation and text.

Ideally, it is best to include the CTA at the end of a video. For example, you can add CTAs to show viewers how to visit your website for more information, how to sign up for a discount or how to buy items.

5. Testimonials:

Figure out how people use your product or service. You can make their lives happier by sharing their experiences with the world through videos. 

They would do a much better job at campaigning the importance of your product or service than any planned and well-executed marketing strategy. 

6. Connect through emotions:

The most powerful marketing strategy always consists of empathy and elements of problem-solving. 

The video should start by empathizing with the problems that the consumers are facing and then highlight the features of your products or services that can help resolve these issues. 

Your video can also show an infectiously happy looking consumer and link it to the product being advertised. Remember to focus on the benefits of your product and not on the features. Most consumers are not concerned with the upgrades and properties of a product. They only want to know how the product will help solve their particular issue.

7. Include limited time offer and create a catchy jingle:

Putting a sense of urgency (limited time) behind your post can be a strong psychological motivator. Psychological manipulations are often used in the advertisement industry. 

Exposure plays a key role in selling a product as it leads the consumer to start recognizing the product in the markets, therefore, manipulating them on a subconscious level to buy the product.

A catchy jingle linked to the product can act as a brand recall factor, making the consumers choose the product subconsciously.

8. Niche audience:

It can be tempting to reach as many people as possible in order to make more profits. Yet, even the strongest words only resonate with a small audience. 

Be part of the market that you’re trying to attract and learn about your influencers. It’s easier to target a market that you’re already a part of. Don’t try to endanger it all by guessing what the consumer may be looking for.

If you can aggregate yourself into a group and find the biggest converters in the niche, you’ve done all the work.

9. Use humor:

Add a little humor to your messages. It can help remove the barrier between you and your audience and build a sense of relatability.

You can see elements of humor in the Glycodin Ad as the video tries to show how a little cough can impact your entire life.

10. Connecting with daily life:

Build stories that show your product or service in a typical customer’s daily life without making it look like an ad. This way, the video makes its point but also pushes the marketing needle while still delighting viewers.

Final thoughts:

Nowadays, various companies have started seeking out creative advertising ideas because they learned how to make an advertisement video. A unique idea or concept can work in your favor but more than anything the direction and the execution of the idea are what matters. 

The budget of a video can govern a lot of factors including equipment used, crew, and the platform on which you will promote it.

The product shots taken need to be engaging and the script needs to be written immaculately. A couple of trial runs are suggested pre-shoot at the location to rule out any lighting and sound errors. 

But more than anything, the ad needs to resonate with the audience and needs to represent your company or brand properly.

What do you mean by video marketing?

Video Marketing is using a video to promote or advertise your brand, product or services. A strong marketing campaign incorporates videos.

Why is video so effective in marketing?

Videos are engaging, entertaining and searchers like to watch videos as compared to reading the bulk of text. Also, it is beneficial for the marketers as it gives a high return on investment ROI.

What are the types of videos?

Types of Videos: Vlogs, Webinar, Presentation, event, Product Review, Tutorials, Interview, Q/A's.

Why are videos better than text?

Videos engage viewers it gets 1,200% more shares than text and images. Our brain can process visual much quicker than the text.

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