Working Social Media Marketing Techniques to take your brand to the next level?
Wondering which are the Social Media Marketing Techniques working for others?
There is no one-size-fits-all approach in Marketing Techniques for Social Media. But in this blog, you’ll discover the 5 Effective social media marketing techniques to promote your brand on social media platforms.
Choose the Right Social Media Platform
Primarily, structure your business goals and the type of audience you want to target. Secondly, break down the strengths and weaknesses of every social media platform for your business. Analyze the demographics you are targeting & their presence on social media platforms and structure your social media marketing techniques according to them.
If you are an E-commerce platform or a product-based business, consider building your brand on Facebook, Instagram, or Pinterest. If you are a service sector, or B2B company focuses on being active on Twitter, LinkedIn, Facebook, Google My Business.
| Focus on Authentic, Quality User Generated Content
Content Is King! You might have heard this many times before, but nowhere is it more true than in social media marketing techniques. Nothing engages & captivates the audience than quality content. So, create a brand persona for your business. Start by producing high-quality content on topics related to your product/service. Create a compelling visual experience for your audience through Infographics, images, GIFs & Videos, and build a loyal community for your brand.
User-generated content is the way to win in social media. Run social media contests to enable user engagement and attract attention for your business.
| Leverage the Power Social Media Advertisement
There still is a stigma attached around using Paid Advertising over organic growth as a social media marketing technique. But, we’re here to tell you that paid advertising is as important or perhaps more important than organic growth on social media.
Facebook Ads help you reach millions of audience on your social media posts/videos. It allows you to target your audiences based on their age, gender, interests, location, relationship status, ownership, and so on. This creates an option to advertise your product/service only to those handpicked audiences, who are most inclined to consider your offerings – known as Detailed Targeting. Detailed targeting increases the efficiency of your ads & saving your precious rupees. It’s just smart Advertising.
Begin by structuring Social media marketing campaigns based on your business objectives. It can vary from website traffic, engagement, video views, conversions, to App Installs. Make sure to align your campaign with the right objective as this determines the primary structure and the features of the entire campaign.
Continuously monitor your ad performances and keep them fresh from time to time. This, in turn, helps you achieve brand awareness and ultimately boosts more leads for your business.
The below picture explains the Facebook campaign objectives for the creation of a Facebook advertisement:
| Customer Service
In a survey conducted by Sprout Social, the majority of the respondents stated that they use social media to directly communicate with a brand. This statistic alone is enough to state the importance of Customer Service as one of the promising Social Media Marketing Techniques.
The below graphs shows the People’s Top choice for customer care as per Sprout Social’s research:
It is important to note that a whopping 35% of the people chose social media as their go-to place for customer care & queries. The reason for this preference is the ease & utility that social media marketing tools have to offer. It’s much more comfortable & easy for an individual to approach a company for queries & services through social media, as it’s user friendly, requires very less time & effort in comparison to other means of communication such as a telephone, website, or a store.
With the continuous growth of the social media marketing techniques rendering other mainstream channels such as telephones and brick & mortar stores redundant, this number is set to only increase in the coming days.
So, consider promoting your brand with customer reviews and testimonials. A customer can easily be influenced by other customers experiences. Use this social media tool to regularly engage, and clear your audience queries. This social media marketing technique acts as a backbone to your company by building a strong reputation in servicing & customer relations, enriching the brand loyalty among the customers.
| Partnership with Influencers
A social media marketing technique trending in recent times is Influencer Marketing. This involves collaborating with an influencer to make him/her endorse your product or service on their Social Media Account.
But first, who is an Influencer?
A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. They range across different fields and professions such as Actors, Bloggers, Fitness Experts, Photographers & so on. For the purpose of simplifying, we can divide them into the following 3 categories based on the size of their social media following:
Mega Followers are those with a million or more followers. They are generally celebrated personalities such as actors, athletes, and so on.
Macro Influencers are those who have a following between 100K & 1 million. Expert professionals such as Photographers, Fitness Experts, Bloggers can be found in this category.
Micro-Influencers have fewer than 100K followers. This category is difficult to define as budding influencers from all industries fall into this mix.
Some of the most mainstream methods in this particular social media marketing technique are shout-outs, reviews & giveaways.
Consider collaborating with an influencer who shares the same vision and brand aesthetics as you. Partner with influencers considering their engagement rate and they how they resonate to their audience.
- Below 1% = low engagement rate
- 1% to 3.5% = average engagement rate
- 3.5% to 6% = high engagement rate
- Above 6% = very high engagement rate
Social media marketing benefits are endless with an ever-increasing global crowd & swiftly evolving marketing techniques. These 5 Social Media Marketing Techniques when implemented effectively, are sure to elevate your brand to new highs.
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