ADS V/S PR

ADS V/S PR

Advertising is saying you’re good.
PR is getting someone else to say
your’re good

What is PR ?

Public Relations
Duh!

On a serious note, It’s an Earned
Credibility for the brand.

How is PR
different from
Advertising ?

It’s Unpaid vs. Paid.
Earned vs. Purchased.
Credible vs. Skeptical.

Public relations tastes great,
Advertising is less filing.

P R PROCESS

PR Process
PR Process (1)
  • Planning
  • Execution
  • Reports

PR Metrics

A Study says that more than 80% of
the companies say they don’t have
capabilities to assess ROI on PR
efforts.

How Do we
measure PR?

Website-Based Metrics:

  • Digital Traffic
  • Website Referrals
  • Conversions
  • Bounce Rate
  • Domain Authority
  • Backlinks
  • Qualified Leads
  • Revenue

Social Metrics:

  • Social Media and Awareness
  • Engagement
  • Share of Voice (SOV)
Social (1)

LET'S DO

PR

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