We created an identity, the ZAP man who is like the superhero who is here to help you save your costs. ZAP team was also developing a Live-3D video as a commercial video for the promotions. We tried resembling the ZAP man character similar to the real character so that there would be a uniformity in videos and people would be able to recollect the character.
The video was promoted and the views went over 60-70k times and helped the brand push the ZAP service in the market.