Case Study

Something’s Blue

Service

Corporate Branding,Web App

Role/Positioning

The go-to platform for all those in the midst of wedding planning, and a helpful and convenient platform for wedding service vendors.

Target Market

Engaged couples, Parents of Engaged Couples, Wedding Planners, Vendors, Event planners 20-60 yrs

Brand &
Brief

Brand & Brief

Roses are red, marriage is ahead, so here’s Something Blue.

Something’s Blue makes the beautiful storm of wedding planning easier. While the bride, groom, and their parents move through the whirlwind affair of planning the most important day of all their lives, Something’s Blue eases the struggle. They present you with a compilation of vendors according to your needs, and cut down your hunting process by a major load.

Process

Celebrating Undying Love

The beauty of celebrating love among family and friends is unparalleled. To show their support for undying love, the logo of Something’s Blue brings together the symbol of infinity, and the most widely accepted symbol of love and the first gift two partners give each other.

Approach

Bringing the two together. Easier.

To make them the go-to platform for all those in the midst of wedding planning, and a helpful and convenient platform for wedding service vendors, we designed a website that is practical and captures the beauty of this bond.

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