Case Study
Rapido
Service
Role/Positioning
Rapido, the first bike taxi in india ws expanding rapidly and wanted like minded people to join their team.
Target Market
Riders, Jobseekers
Brand &
Brief
Brand & Brief
Rapido is the online bike taxi service aggregator that is based out of Bangalore, and was really needed. Using an online app, you can book a Rapido bike, and sit safely on the back of the bike to your destination. To stand out in an emerging market. Highlighting the employees that make it possible, and why they choose this platform over others.
Process
With the challenging roads, and tiring traffic of India, these videos help understand the thoughts of the Captains that tirelessly ride these bikes through the day. The bus ads and collateral help with brand awareness.
Approach
With 4 videos of 3 minutes each, as well as bus ads and other collateral, focus on bringing about brand awareness, while simultaneously appreciating the ones that work hard to bring them the success that helps them grow. This was achieved brilliantly by everything produced.
Related Works
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