Which is why brands like HPE, IBM, Microsoft have taken the easier consumer-friendly route over a period of time both in their brand tones and also their branding. The idea here too was to build a Consumer-Centric Tech Brand.
The logo was designed in a way that it represents movement. It represents that Robotics will help humans evolve and take the next quantum leap. A flat design style was used to differentiate the product. Everything right from the Icons to the Characters,
props and the font had to go in sync with the name and the theme we had in mind i.e., the Chennai Express.