Case Study
Picsys
Service
Role/Positioning
To establish themselves as a leading security and safety brand. Creating a uniform and attractive brand identity, and increasing conversions.
Target Market
Home-owners, Corporate campuses, College Campuses, Gated Communities, Parents, Commercial Spaces
Brand &
Brief
Brand & Brief
Safe. Simple. Secure.
Picsys believes in offering security and safety, in the increasing safety risks of the world. Providing reliable security services, and delivering advanced surveillance systems is what they focus on. To safeguard your lives, and offer uncompromisable security.
They wished to establish themselves as a leading security and safety brand. Creating a uniform and attractive brand identity, and increasing conversions.
Process
Bringing Vigilance and Security to You
We worked closely with Picsys and their ideas to create their logo, their packaging, and their website. Embracing the idea of vigilance, watchfulness, and safety, we used a combination of a security camera, an owl, and an eye, to create the perfect representation of the brand ideology. The website was focused on encouraging sales, and creating an easy-to-use interface with a clear depiction of what the brand emphasizes, and what it can offer to its customers.
Approach
Expressing Safety
With a logo and website that brilliantly express everything they offer and believe in, we set them on their path towards being among the leading security and safety brands, and increasing conversions.
Related Works
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