Case Study
Pearl EyeFlax
Service
Role/Positioning
Position Eyeflax as an aspirational brand.
Target Market
Women, Husbands, Couples, Newlyweds, Villages, Towns 20-60 years
Brand &
Brief
Brand & Brief
They say that a Bindi completes an Indian woman. We say, it's the Faith.
The Indian Bindi market is heavily crowded. Every other manufacturer or bindi brand follows the same design or has similar names. How do we break the clutter and position Pearl Eyeflax as an aspirational brand?
Process
Highlighting and Appreciating Consumers
When women are the end users of the product, why have the other brands not been able to leverage the power of the gender in their branding. This was both a challenge and an opportunity. So we decided to illustrate the woman on the face of the product.
Approach
Engaging Emotion
We used a representation of the target audience in the packaging, coupled with attractive, and attention-grabbing colours. This leads to a brilliant final result that helps engage more than just an aesthetic, or visually appealing factors, but deeper factors such as boldness and emotion.
Related Works
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