Case Study
Ola
Service
Role/Positioning
Ola Auto was the latest offering by Ola in the market and they wanted to go all out? With a campaign maybe?
Target Market
Colleges, Offices, Homemakers, Auto drivers, Corporates
Brand &
Brief
Brand & Brief
Book a Rick in a Click, with OLA.
Ola, the cab service company, has taken local and inter-city travel to the next level. With a range of features, it has made travel quick, convenient, and easier than it ever was. To highlight the convenience and efficiency of their services, and stand out above the competition. They also offer auto services
Process
#AbChalega
With our #abchalega campaign, we aimed to highlight the problem most of us face when trying to get a rickshaw, and show you how Ola solves that for you. We created one campaign with two videos and other brand collateral using illustrations and the typical colors associated with Ola and rickshaws.
Approach
The BBC interview. 6 hours to create magic.
While we were working with Ola on the Ab Chalega campaign, an interview had come up with the BBC about how Ola Auto aims to be the largest of its kind in the country. For this the Ola team wanted the interiors of an auto to be designed. And all this had to be done within 9 hours, right from design to implementation. We kept the Indian theme at the center and used everything that could rush up to our mind at the last hour.
What came out of the 9-hour long tussle, was absolute magic.
Related Works
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