Case Study
My Traveller
Service
Role/Positioning
To establish brand identity in the competitive world of bags, baggage, and apparel. Situate themselves as a brand with a wide range and applicability.
Target Market
Business Travellers, Backpackers, Students, Leisure/Adventure Travellers, Parents 16-60 yrs
Brand &
Brief
Brand & Brief
Your Faithful Companions, wherever you travel.
MyTraveller is a Bangalore based company that believes in supporting its clients on their adventures of the unexplored. Be it exploring a new deal for your company, or taking a long, well-deserved trip with your family, or simply taking a weekend trek at a nearby campsite, MyTraveller has every form of bag, baggage, and apparel you could want.
Process
Combining Beauty and Identity
The most beautiful image to most people, is a beautiful sunrise or sunset over the mountains. The mountains are a symbol of serenity, peace, and finding yourself. The logo takes that beauty and combines it with the M of MyTraveller, to bring out the individuality of travel, and how it starts with us, or me.
Approach
Travelling with you always!
To establish brand identity in the competitive world of bags, baggage, and apparel. Situate themselves as a brand with a wide range and applicability. With products for businessmen, families, seasoned travellers, at premium quality, and affordable prices, they have you covered. A laptop bag, backpack, or even the right t-shirt to sweat it out while you walk that green trail you’ve been planning for months. We combined the products they offer, with the wants of the target audience, and created the final product.
Related Works
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