Case Study

Master Kitchen Appliances

Service

Themed Photoshoot, e-commerce photoshoot

Role/Positioning

To ensure high-quality photos are delivered to the brand which could help the brand sell online and offline.

Target Market

Brochure, Corporate Branding, Packaging Design, Social Media and Marketing collaterals,Voxpop and product videos

Brand &
Brief

Brand & Brief

Manufacturers of Kitchen Appliances in India for over 33 Years

MPee Kitchenette (P) Ltd is one of the leading manufacturers of kitchen appliances in India with over 33 years of manufacturing experience in the industry. Their product portfolio ranges from a wide variety of pressure cookers, cookware, LPG stoves and electrical kitchen appliances which are sold in India and in overseas markets too. Rebranding and Repositioning a brand on a global scale has its own share of opportunities and challenges.

Process

Shoot, Re-touch, Serve Love

In a kitchen appliance vertical, the product has to shine out. Since we were revamping their brand, a complete new photoshoot had to go on their new branding.

Approach

200+ Products, Shot and Retouched.

Master had to compete with brands like Pigeon, USHA, Prestige for whom it used to be a manufacturer earlier. Over 200+ products were shot and retouched.

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