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LYRA
ELEVATING WOMEN'S STYLE WITH COMFORT SINCE 2012
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LYRA
About the project
Lyra, a prominent women's wear brand under Lux Industries Ltd., embarked on a strategic project to enhance its digital presence. By leveraging diverse social media ad content such as Vox pop, Videos, Reels, Statics, and GIFs, Lyra aimed to expand its reach and drive more purchases.
The outcome of this initiative was highly successful. Lyra not only met but exceeded its targets, witnessing a significant increase in reach, number of purchases, and purchase value. Through innovative content strategies and effective ad placements, Lyra successfully engaged its audience and achieved remarkable results in terms of brand visibility and sales growth.
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