Case Study

Koyas Healthcare

Service

E-commerce Website Design, Social Media, Packaging

Role/Positioning

Designing a E-commerce Website and an ATL campaign for an all natural and herbal Soap brand by Incense leader Koya's required a team that understands the market dynamics.

Target Market

Homemakers, Dealers, Distributors, Kirana Shops, End Consumers, 18-60 yrs.

Brand &
Brief

Brand & Brief

Reveal the beauty within

Based in the Garden City of India, Bengaluru, and with a Strong and traditional network of distribtors across the country, Koya’s Saphala creates soap products with sophisticated fragrances, minimalist design and a strong social and environmental ethos. Koya’s has been a pioneer in the agarbathi industry and after years of research and development they have created Saphala (meaning success in sanskrit).

Process

Nature's Purity now in your hands

When Koyas’s launched their Saphala range of soaps, they wanted a unique campaign which could go around across the southern Indian states and increase the product awareness and thereby its demand. Our team came up with a very simple yet an effective campaign i.e., Natures purity in your hand to symbolize the products essence. The campaign was Visualised in English and adopted to other south indian languages.

Gif’s Videos, Animation, Hoardings, Newspapers were developed as a part of this campaign. The campaign was well received by the consumers and put the brand on the shelves of a lot of stores across the states.

Approach

A website that reflects the Nature's Purity!

To bring out this natural essence of Koya’s we redesigned their website and integrated eCommerce to it so that products are readily available to anyone interested. Keeping in mind the ingredients and bright packaging they use, we designed a website that highlights these factors as best it can. Fresh elements like their fresh ingredients helped bring the website to life, and make it more attractive.

We designed two websites, one for Koya’s Incense, and one for Koya’s Healthcare. This division of products meant clarity for the client, and an interface that individually suited each range of products. While the idea and colours remained similar, the messaging and the interface were made to suit the particular product.

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