Case Study

Katoomba

Service

Packaging Design and brochure

Role/Positioning

To make products that stand out, and appeal to those who need them. Taking a part of home to another continent, and supporting the brilliant reputation that has already been achieved by the brand.

Target Market

Non-Resident Indians, Home Makers, Married Indian Couples

Brand &
Brief

Brand & Brief

The Flavors of Home, packed for you

Katoomba Foods is a family-owned leading frozen and packaged food sales and distribution organization. It falls within ethnic trade in Australia. It works in tandem with some major suppliers, to make sure Indians feel at home and find the taste of home even in another continent. It imports products to 14 different countries and has the head office situated in Sydney, with warehousing and distribution facilities in 5 cities of Australia.

Process

Clarity and Simplicity

We created packaging and labels for their range of oils. Sunflower, Canola, Corn and Vegetable Oils. Using a simple representation of the main ingredient of each oil, the packaging was designed to be simple and clear, for consumer convenience.

Approach

Uniformity and Uniqueness

Maintaining Uniformity across the packaging helps highlight the brand, and make the products identifiable. Working on the packaging of their range cooking oils, and showcasing the main ingredient of each oil was our focus, and leaning into a colour palette that worked for all ingredients and oils.

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