Case Study
Helpr
Service
Role/Positioning
Helpr is in the competitive market of household services aggregator platforms, and must stand apart. To highlight its wide range, security measures, and uniqueness.
Target Market
Home-makers, Wives, Independent young adults, Working Professionals, Elderly people, Urban homeowners, and tenants.
Brand &
Brief
Brand & Brief
Tired looking for reliable home services. Hulk is here to help.
Helpr is an online platform for on-demand household services. These professionals can provide services in plumbing, electrical, carpentry, pest control, cleaning, painting, home automation, and interior design. All service professionals and providers must pass police verification to ensure the safety and security of customers.
Process
An App for Everyone
We created two animated videos to help highlight these benefits of using Helpr. The varying characters of a working professional, a home-maker, a plumber, and an electrician, as well as a guest appearance by Hulk to really drive home the point.
Approach
Bringing Humour into Necessity
We used humorous, and relatable animated videos to establish Helpr in the competitive market of household services aggregator platforms, and must stand apart. As well as to highlight its wide range, security measures, and uniqueness.
Related Works
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