Case Study
Floresta Goa
Service
Role/Positioning
The first of its kind in the Indian real estate industry. To create brand awareness, and increase conversions was challenging, but it was refreshing just like the project.
Target Market
People buying flats, apartments, Nature lovers
Brand &
Brief
Brand & Brief
GOA, There’s Something About it that you will always love.
Floresta Goa was built to bring people back to nature, while keeping in mind the needs of a modern human. With brilliant amenities, the structure also adopts BioPhillia architecture, becoming the first Vertical Forest in Goa.
Process
Embracing Nature in Every Way
We brought this touch of nature with the symbolism of a leaf, and used tones of green for their website. Their Social Media posts displayed offers while maintaining the visual attraction of nature.
Approach
Identity that defines the Brand
A bright, and new concept, mixed with a competitive industry like real estate. To create brand awareness, and increase conversions was challenging, but enjoyable.
Related Works
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