Case Study

Dream A Dozen

Service

Themed Photography,Brochures and Menu

Role/Positioning

Christmas is here, and Santa is busy baking. We need to spread the word out, click some pictures, and let the world know that Santa is coming.

Target Market

Teenagers, Couples, Colleges, Corporates, Bakers, Associations

Brand &
Brief

Brand & Brief

Jingle bells, Jingle bells give me all the cakes.

Dream a Dozens’ mission is to bake the world a better place. They are a Cloud Kitchen focused around Occasional Cakes, signature cupcakes, indulgent brownies, and adorable bite-sized delights. Their products are 100% eggless.

The brand wanted a themed photoshoot for their Christmas cataloging.

Process

From Plum cakes to Gingerbread cakes. All Hampered and Pampered.

Dream a dozen came up with hampers for their corporate gifting segment. The Shoot had to look professional and delicious since the Catalogs were going to the corporates. We played around with the red and green colours of christmas along with a few blacks and kept the shoot professional.

Approach

Goodies are for everyone. Merry christmas.

A lot of small elements like stars, Christmas trees, gingerbread men were used as fillers for the shoot in order to complete the holiday look.

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