Case Study

Dora Undergarments

Service

Brochure and Branding

Role/Positioning

To establish the brand as an equal competitor in the industry of undergarments. To add quirk and range to their existent brand.

Target Market

Young Adult Boys, College Boys, Professional Working Men, Athletes and Sportsmen 18-35 yrs

Brand &
Brief

Brand & Brief

Aspire. Desire. Inspire.

Established in 1962 in Kolkata (India), HP Textile Mill Pvt Ltd, is a pioneer in the hosiery business that produces a wide range of inner wears groups. for men, women and kids across all age groups.
DORA one of its premium brands, is the first PAN India brand of innerwear. It is also the first from this segment to set up its own integrated textile spinning mill to produce finest quality of yarn in the country.

Process

Colour and Adventure Packed Together

We aimed to capture the essence of the brand through a combination of solid colours, efficient and informative design, while adding a touch of adventure and thrill. Highlighting the durability, and variability that their product range offers, we focused the brochure on the many activities one could successfully enjoy when accompanied by Dora Undergarments.

Approach

Beyond Next.

We created a brochure that celebrates adventure, and promotes a new line of products in a way that appeals to their target audience. The brand believes in surpassing norms and going Beyond Next. We captured that in every page, and made the brochure indicative of their beliefs.

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