Case Study
Deepseven
Service
Role/Positioning
To Position a 2 decade old players new brand into the premium mattress segment in terms of branding and digital presence.
Target Market
Premium Mattress market, First time buyers, Married couples, Value conscious buyers.
Brand &
Brief
Brand & Brief
Luxurious sleep, Beautiful Dreams.
Ideal Sleep solutions (DEEP SEVEN) was started with a sole aim to change the way mattresses are designed and sold. DEEPSEVEN has introduced world-class mattress innovations to the Indian market. The introduction of Copper-infused foam is one such notable aspect.
Process
Premium Typography
Icons, Elements, and characters weren’t giving the feel of a premium mattress brand as we had imagined. We went ahead with a typographic play. Using font and bold colours to express the premium nature and status of the brand in all external presentations.
Approach
Long-Term Investment in a Mattress
Through a photoshoot, creating their website, and assisting and branding, we combined and presented the most important objectives of Deepseven. Evident in every possible way, this is a long-term investment for all those looking to buy a mattress that lasts.
Related Works
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