To Position a 2 decade old players new brand into the premium mattress segment in terms of branding and digital presence.
Ideal Sleep solutions (DEEP SEVEN) was started with a sole aim to change the way mattresses are designed and sold. DEEPSEVEN has introduced world-class mattress innovations to the Indian market. The introduction of Copper-infused foam is one such notable aspect.
Icons, Elements, and characters weren’t giving the feel of a premium mattress brand as we had imagined. We went ahead with a typographic play. Using font and bold colours to express the premium nature and status of the brand in all external presentations.
Through a photoshoot, creating their website, and assisting and branding, we combined and presented the most important objectives of Deepseven. Evident in every possible way, this is a long-term investment for all those looking to buy a mattress that lasts.