Case Study



Corporate Identity, E-commerce Website, Social Media & Marketing collaterals


To Position a 2 decade old players new brand into the premium mattress segment in terms of branding and digital presence.

Target Market

Premium Mattress market, First time buyers, Married couples, Value conscious buyers.

Brand &

Brand & Brief

Luxurious sleep, Beautiful Dreams.

Ideal Sleep solutions (DEEP SEVEN) was started with a sole aim to change the way mattresses are designed and sold. DEEPSEVEN has introduced world-class mattress innovations to the Indian market. The introduction of Copper-infused foam is one such notable aspect.


Premium Typography

Icons, Elements, and characters weren’t giving the feel of a premium mattress brand as we had imagined. We went ahead with a typographic play. Using font and bold colours to express the premium nature and status of the brand in all external presentations.


Long-Term Investment in a Mattress

Through a photoshoot, creating their website, and assisting and branding, we combined and presented the most important objectives of Deepseven. Evident in every possible way, this is a long-term investment for all those looking to buy a mattress that lasts.

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