Case Study

Columbia

Service

Social Media Marketing

Role/Positioning

To be the first choice for those wishing to be surrounded by intrinsic views in a well-developed area of Bengaluru society.

Target Market

Corporates, Couples, Techparks, Businesses around Electronic city

Brand &
Brief

Brand & Brief

The Tallest Residential Tower in Electronic City

The Columbia Group is one of the top builders in Bengaluru city. Columbia Aaltius, is yet another successful project. The tallest residential tower in Electronic City, Hosur Road.

The brand wished for this project to be the first choice for those wishing to be surrounded by intrinsic views in a well-developed area of Bengaluru society.

Process

Making the Most of Social Media

Using social media as a platform for generating awareness, and increasing engagement, seemed like the most efficient step forward. We used a range of event/festival based posts, as well as posts with various offers for potential customers across varying groups.

Approach

Establishing Awareness the Best Possible Way

Social media is highly effective, especially when aiming towards awareness, engagement, and conversions. With the constant access and range of possibilities, it was possible to appeal to a wide audience within a similar set up of posts.

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