Case Study
Caments
Service
Corporate Branding
Role/Positioning
Innovative Handcrafted Luxury cement mementos, Gifts, souvenirs for everybody.
Target Market
Corporates,Colleges, Institutions, Gifters, Couples, Youth. 20-60Yrs
Brand &
Brief
Brand & Brief
Our heart is made up of these small things we call shapes.
We had never heard of this concept of Gifts Made entirely out of cement until Caments came across. Caments believe that somethings should never break. Hey, not your heart, it’s the gift your heart gave you, which is… let’s consider is almost the same thing. Caments manufactures innovative gifts and souvenirs made up entirely of cement.
Process
That Never Breaking Love
The branding should also reflect the same. That never breaking love. Because in the end, we are all shapes, if you look at it that way. God picked the squares, the circles, the semis, the triangles to complete us. We did the same with their brand.
Approach
Love in Shapes
Innovative Handcrafted Luxury cement mementos, Gifts, souvenirs for everybody. Combining this idea with the thing that all life revolves around, we helped the brand find its form in the variety of shapes that we see around us.
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