Home brewing is a quite popular concept in the west and Brew Homes wanted to be the First Indian Home brewing brand.
Homebrewing is quite a popular concept in the west, and Brew Homes wanted to be the First Indian Home brewing brand. With a new brewery opening every other day in the city, the concept of home brewing has been picking up pace.
Fun fact – Brewing doesn’t just mean beer, it can also mean coffee.
The brand wanted the logo and branding in a way that its audience could directly relate to something that is cool and contemporary.
Me – “Oh! Crap. I just spilled the beer.”
Designer – “That would make a great logo.”
Embracing their desire to bring something new to the country, we worked on a new perspective to the overflowing beer glass classic. Including colour variations, and word type into the logo. Also taking a new approach to their packaging, and general brand identity. Bringing in a playful note, with well-placed humour.
Illustrations that perfectly embrace the brand identity, and bring out the best of the packaging and the space that they host in. A playful, fun, and new environment for beer-lovers to spend time and enjoy in.