Case Study

Bounce – Super Drinks

Service

Animation Video, Social media marketing

Role/Positioning

Creating a unique uber-cool digital presence for the energy drink brand Bounce.

Target Market

Students, Young Adults, Office goers, Media Industry Employees, Athletes,16-32 yrs

Brand &
Brief

Brand & Brief

Energy for the Young mind

Bounce Super Drinks is India’s first low-calorie drink that provides nutrition and is really tasty. With a range of flavors, the drink offers a lot more, much healthier options as compared to aerated drinks, fruit juices, or caffeinated loaded drinks.

Process

An Identity we can all Relate to

To engage the target audience, we created social media creatives, copies, and contents that are relatable to the generation concerned. Creating situational posts, and giving Bounce the identity of a solution for some not so great situations, gives it the twist it needs.

Approach

Comical and Lovable

Creative, comical, and relatable content is what we produced, and what our target audience loves. With the social media posts, and the relatable “Bounce Guy”, we gave the brand a visible, and lovable identifier.

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The art of staying
high-drated