Case Study
Book Matz
Service
Role/Positioning
To establish the brand as a leading online bookstore, that provides a wide range in children’s books.
Target Market
Avid readers, children, parents, educational institutions, libraries
Brand &
Brief
Brand & Brief
Bringing Wonder and Literature to you Digitally!
Bookmatz is an online bookstore, focused on making the lives of children filled with curiosity, wonder, and literature. They want to influence the growth and development of the youngest generation, with room for their own growth at a later point.
Process
Knowledge, Books, and Possibilities
While designing the logo, the essence of what Bookmatz has to offer was kept in mind. Therefore, creating a logo that combined infinite knowledge, with the word book, and emphasized the letters with the three brand colors. Together implying infinite knowledge, and infinite possibilities.
Approach
Adding Colour and Books to Young Lives
Keeping their target audience of children, and parents in mind, they requested a combination of colors that popped and stood out. Yellow, pink, and green combined to form the ideal brand colors and the logo, helping showcase their brand values.
Related Works
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