Case Study

Bama Texstyl Show

Service

Website UI/UX design,Corporate Branding,Ad Films

Role/Positioning

To create a brand in the events space. BAMA wanted a premier branding language for their events.

Target Market

Fabric Buyers,Garment houses, Fashion Houses, MNC’s, Accessory Suppliers, Manufacturers, Retailers, Distributors.

Brand &
Brief

Brand & Brief

India’s Premier Fabric & Accessories Show. Did you miss it?

The Texstyl Show is a 2-day Exclusive event organized by BAMA (Bangalore apparel manufacturers association) for the domestic textile and apparel industry of India.

It is a platform for the garment manufacturers & Fabric Suppliers to enhance business by collaborating & networking with each other under one roof. The Task of creating a brand in the Events space is a lot more difficult, as people don’t come across it in the day to day life.

Process

How We Did it?

We went into the core of the fabric/textile world. The strands of the thread which creates the fabric. Typography helped us create a unique style for the brand. We get the typography, but why the tilt to the logo? So that people notice and when you notice, you remember.

To position The Texstyl show as a Premier fair for Fabric and Accessories through its branding and its brand language was the challenge placed by BAMA. We went into the core of the fabric/textile world. The strands of the thread which creates the fabric.

A typography helped us create a unique style for the brand. We get the typography, but why the tilt to the logo? So that people notice And when you notice, you remember.

Approach

Celebrating Fluidity

Right from the colors that were chosen to the communication, to the collaterals, everything had to have a flow. The flow of the fabrics, the fluidity. This would not only bring us closer to the audience but would also give the event a unique identity and
reason for people to remember Texstyl as more than just an event.

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