Case Study
30 Square
Service
Themed photoshoot
Role/Positioning
An old Momo Joint required rebranding and a completely new thought process for their new brand. Everything right form the name had to be developed from the scratch.
Target Market
Teenagers, Millennials, Colleges, Quick Snackers, Chinese food lovers, Corporates / 15-50 yrs
Brand &
Brief
Brand & Brief
Hunger is an Emoticon
Previously known as momo jojo, The brand wanted to foray into a lot more Chinese dishes like Woks, Sizzlers, Noodles, etc., The Brand wanted to position itself as a quick snacking food chain.
Process
Food photography that sells
In food, photography is very important and has to look very natural and promising. We kept the photoshoot very simple so that we could use the same for their branding and marketing collaterals too.
Approach
Brand photography
We Shot a lot of the products of 30 square along with their packaging so that if users were to go through these photos on social media or food ordering platforms, it would increase their brand visibility.
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