Case Study

30 Square

Service

Themed photoshoot

Role/Positioning

An old Momo Joint required rebranding and a completely new thought process for their new brand. Everything right form the name had to be developed from the scratch.

Target Market

Teenagers, Millennials, Colleges, Quick Snackers, Chinese food lovers, Corporates / 15-50 yrs

Brand &
Brief

Brand & Brief

Hunger is an Emoticon

Previously known as momo jojo, The brand wanted to foray into a lot more Chinese dishes like Woks, Sizzlers, Noodles, etc., The Brand wanted to position itself as a quick snacking food chain.

Process

Food photography that sells

In food, photography is very important and has to look very natural and promising. We kept the photoshoot very simple so that we could use the same for their branding and marketing collaterals too.

Approach

Brand photography

We Shot a lot of the products of 30 square along with their packaging so that if users were to go through these photos on social media or food ordering platforms, it would increase their brand visibility.

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