In the past years, link building strategies were based on links quantity and not quality.
But today, Link building is a totally different game. Links are still very crucial to Google. It is practically impossible for Google to decide the value of any page if there are no links to it — regardless of how helpful, new, or in-depth the page content may be. Link building comes under Off-page SEO. Let’s understand this in detail.
Off-page SEO caters to the activities that are done away from your website to get it ranked in the Search Engine Result Pages (SERPs). Though many people relate off-page SEO with link building, it goes way beyond that. Off-page SEO is not only about the links, it simply tells Google what others think about your website. For instance, if your website pages have a lot of valuable links then search engines will assume that your website has got great content, that adds value to the user; otherwise, no one will link to it.
Your search engine rankings majorly depend on the pages where you build links, especially the authority and the quality of those pages. Content still plays a major role; consistently blogging leads to an increase in your inbound links by 97%. Besides blogging, there are also other proven ways to build high-quality links and securing the highest position in the search engines.
SEO experts say guest-posting content strategy is the most effective way to grow a website’s backlink portfolio, according to the research from SEMrush.
In this blog, we will discuss 5 link building strategies that will help you get good results in 2020.
Let’s start with the first and the best SEO link building strategy that is Guest Posting.
Strategy #1: Guest Posting
Guest posting is one of the oldest link building strategies; in which you write and publish an article for some other website in your niche. You can also link your page to that article. Follow these steps to start with the Guest Posting:
Step 1: Find Guest Post Targets
The first step is to find a website to guest post on. I am listing out some techniques to find guest posting websites.
Technique1 – Google Search Strings
Where you have to write your “Keyword” + “write for us” search string and search for it, you’ll get a lot of websites from which you have to manually check each website you can guest post on. Here are some examples which are generally used to find out sites:
- Keyword “guest post”
- Keyword ”write for us”
- Keyword “submit article”
- Keyword “guest post opportunities”
- Keyword “submit post”
- Keyword “submit content”
Technique 2 – Google Reverse Image Search
Find someone who writes a lot of guest posts in your niche, right-clicks on their image, and click on the copy image address.
Take the URL and search it on Google, and you will get a list of websites they have guest posted on.
Technique 3 – Twitter Search
Twitter is a goldmine in terms of guest posting. It genuinely helps to find high-quality guest posting sites. Here is the trick to find websites to guest post on, through twitter. The twitter results are much fresher than even Google’s index, which means you can get websites that are actively on the hunt for guest posts.
First, go to twitter and search for basic guest post search strings like “[your keyword]” guest post.
Then, look at the results to find guest posting targets.
Step 2: Ready your Guest Post
Now, list out the websites that accept guest posts and shortlist the websites that are a good fit for your guest post.
- Only post high-quality content
- Can bring you targeted traffic
- Websites should be in your niche
- Have a significant amount of social media followers
Step 3: Send your pitch
Create an effective pitch that can help you get your post published easily on different websites. Given below are some tips to make your pitch effective.
- Start your pitch with something specific about their site
- The pitch should be short and simple (< 150 words)
- Give them at least 3 topics to choose from
- Soft sell them your content
- In the end, mention your experience & published work
Step 4: Write your Guest Post
When the blogger has accepted your pitch, you have to give them something really valuable.
- Long articles give much more value than short posts, the length should be at least 2500 words.
- Include a lot of screenshots & other visuals
- Add some internal links as it is great for SEO
Step 5: Follow up
- Don’t just post & leave it, actively respond to all the comments within the first 48 hours.
- Always promote your guest post on social media platforms.
- Send a thank-you note, it keeps the lines open for the next time when you want to guest post on their website.
- Blog comment bonanza – reach out to the people who have commented on your post and ask them to publish your post on their website.
Strategy #2: Competitors link:
You may find that your competitors are getting links from major news sources. When you find that your competitors are positioning higher than you in the search engine, they may be on the path of success. You can be there, as well.
There is nothing as incredible as keeping an eye on your competitors to know where their links are coming from. The process of keeping an eye on your competitors is called “competitive analysis”. Here, you figure out what keywords they are ranking for, where their best links are coming from and what they are doing as of now that encourages them to succeed. So how to check your competitor’s backlinks? Follow these steps:
Step 1: Identify your major competitors
You can easily find your competitors in search engines, But just to be sure about it you can use ‘ahref’ tool to find out your major competitors. Log in with the tool, then click on the site explorer tab, put your main keyword in the search bar, and search for it. Scroll down and you will see the web pages which are currently ranking in the Google organic search results.
Step 2: Find all the backlinks of your competitor and export the file
In the left corner under the backlink profile, click on “backlinks”. You will see all the backlinks that are linked to your competitor’s homepage. Now, select one link per domain and add a dofollow filter and then export the file.
Step 3: Visit every website manually and make links on the websites having high DA with less spam score.
Strategy #3: Broken Link Building
Most of the websites have 100’s or 1000’s of links, where some link internally and some externally. For some reason, these links can easily break and stop working. Most site admins don’t even realize this when it occurs and it can break their client experience, reputation and SEO.
Broken link building is the white hat SEO technique to get the right kind of links. Finding broken links can be a superb opportunity for you to:
- Build a relationship with the site owner
- Increase the value to them
- What’s more, above all, get a high-quality link
Broken link building is the SEO link building strategy used by Nikolay Stoyanov, to get 15 connections in 1 day with a 15% conversion rate. It truly is one of the most underutilized third party link building strategies. Here are the steps to do it:
Here are the steps to do it-
Step 1: Find out broken links of your competitors
Log in to ‘ahref’ and then click on site explorer, enter your competitor’s domain and search for it. On the left corner, under the backlink profile click on broken links then you’ll see a list of broken links of your competitors.
Step 2: Find a relevant broken link on a website
Visit each link and find out the best relevant broken link which we can replace with our link easily.
Step 3: Now, we have to create similar content to the broken resource
Analyze the competitor’s content and create a similar kind of content that can easily be accepted by the website admin.
Step 4: The final step
Ask the website owner to replace the broken link of your competitor with your link.
Strategy #4: Outreach
Outreach link building is the most common type of SEO link building strategy, which is widely used nowadays. In this, you have to reach out to the people in your niche in order to introduce your content to them. The main objective of outreach is to convince those who have a large targeted audience to provide a link to your website and to talk about your content or product.
Outreach is extremely important for every business. There are two approaches in outreach:
- The Sniper Approach: Advocates of the sniper approach select their “targets” carefully and send highly-customized outreach emails to each one of them. They consider that effective outreach is all about providing some kind of value to a relatively small list of targeted prospects and expecting something positive in return.
- The Shotgun Approach: Under this approach, the advocate sends the outreach emails to the broader list of targets without investing much time in personalizing those emails. For them effective outreach is all about scale, the more you send emails the more you will get the links.
Steps to do outreach:
Step 1: First your prospect
You should not send an outreach email to simply anyone. You have to do your research to figure out which organization, blogger, or master’s webpage your content fits in with.
Step 2: Find the right contact details
This is the genuine bottleneck with regard to executing blogger outreach at a scale. Discovering email addresses is time-consuming, tricky, and tedious; at least, if you care about finding the correct contact details.
Step 3: Craft your pitch
Most of the outreach guides will tell you to come up with a template for your campaign which looks similar to this:
I just went over your article: %URL_of_their_article%
I saw that you linked to this post: %URL_where_they_link_to%
It’s an extraordinary post, yet I composed a far superior article on that same subject.
Look at it here: %URL_of_my_article%
I trust you can add a link to my post in your article or if nothing else tweet it.
Here are some tips to create a pitch-
- Always evoke curiosity with your subject line
- Pretend like you know them already
- Try to avoid fake flattery
- Explain your purpose of getting connected with that person
- At the end add CTA (Call to action button)
- And always use your best work
Step 4: Follow up
Regardless of whether you’ve heard from the recipient or not, you need to follow up. Permit 3-4 days before initiating a follow-up email. The recipient may be occupied and read your email, however needs a couple of days to reply. At this point, you have to send a follow-up email and point back to the original pitch but tweak the message accordingly while still demonstrating your value.
Hold up an additional couple of days after sending a follow-up email. After following up twice, if you still don’t get a response then it is an ideal opportunity to proceed ahead. You can still contact this person later on but wait for a few months. Each follow-up email should be professional and polite, no matter how disappointed you are.
Step 5: Track your campaign
All email outreach campaigns need to be tracked carefully. It’s the most ideal approach to measure your response rates and see which companies are outwardly saying “no” to your pitch and which ones are showing interest.
Strategy #5: Link Roundups “seo” + “link roundup”
A link roundup is basically a blog post that highlights links to other blog posts. Usually, you will find them on a weekly or monthly basis and they are themed around a topic related to the blog that’s facilitating it. You can discover them in virtually any niche, too.
The thought behind it is to share content with your readers from different sources, which is our main motive when we are curating content for our social media channels. Follow these steps for link roundup:
Step 1: Finding out the right link roundup to jump in
You have to participate consistently but you do not need to do link roundup for every blog you publish. Let’s keep it for the best blogs. Now, start searching on Google:
- Niche + link roundup
- Niche + best-of roundup
- Niche + link up
By searching for these phrases, you will find a good number of places to start with. But, there are also different ways to try like “best of”, “Tuesday link up” (where you can submit on any day of the week), and so on.
Go to Google & search for “seo” + “link roundup” to find link roundups on SEO, same way you can change the first keyword which is “SEO” & replace with your niche. If it’s social media marketing then “Social media marketing” + “link roundup”, the same way “PPC” + “link roundup” for PPC related link roundups.
By searching these phrases you’ll find a good number of places to start with, but there are also different ways to try, like “best of” “Tuesday link up” (where you can submit on any day of the week), and so on.
Step 2: Getting featured in roundups
There is no mystery magic formula for getting featured in a link roundup. It helps you build a relationship with the host blogger, but if you don’t, that is not a reason to give up. First, you need absolutely stellar content. If the content is the same as the regular old stuff that is out there or does not provide any value, you can not expect that anybody will really mention it.
When you connect with different bloggers, you establish genuine relationships with them. One of the best approaches to remain off their radar is to approach them and inquire as to whether they would mind mentioning your posts. Some bloggers set up their own roundups of what they find fascinating. So, to expand your odds of getting featured, ensure you are consistently doing your absolute best and trying to promote your work.
If you find a roundup where it is possible to include the link yourself, you can generally do that. You will get the backlink to your site, if nothing else.
Step 3: Publishing your own link roundups
If you need to generate more traffic to your website, think about publishing your own link roundup. In case, you are generally referring to other blogs in yours, it can pay off enormously. It may not make sense to connect to other blogs and expect it to bring traffic back to your site, but it can and it frequently does.
There is a decent possibility that the bloggers you link out will stop by your post and leave a comment to thank you. At that point, they will likely share it with their own crowd since it helps them to show they were featured somewhere else; and thus get more traffic and exposure. They will know who you are, which means building relationships and networking. Also, they may start to include your blog posts in their own roundups; thus bringing you much more traffic and exposure, and a completely new audience.
The link profile of your site is vital in determining the rank on search engine results. Google does not care how many links you have linked to your pages, but it is concerned with the experience you create for your users.
What is link building and why does it matter?
Link building is a SEO technique of getting other websites to link back to your website. It's important as it is one of to best way to increase your Website Credibility / Domain Authority. The more your website is credible / authorized in your market, the easier it becomes for you to rank for any keyword.
Do backlinks still work in 2020?
One of the major factors for Google Algorithms to assign ranks on Google SERP. Link building is as important as on-page. So to answer your question Yes, it will always work as it is the other half of SEO. Paid Linkbuilding might die being a black hat technique of link building (don't try).
Is link building still relevant to SEO?
Google always welcomes Genuine Links. Link building is a part of SEO so yes & it always works.