link building strategies

5 SEO Link Building Strategies – Step by Step Guide 2020

In the past years, link building was based on links quantity and not quality. 

But today? Link building is a totally different game. Links are still very crucial to Google. In fact, it’s practically impossible for Google to decide the value of any page if there are no links pointing to it — regardless of how helpful, new, or in-depth the page content may be. Link building comes under Off-page SEO. Let’s understand this in detail.

Off-page SEO is the activities that you and others do away from your website to get it ranked in the Search Engine Result Pages (SERPs). Though many people relate off-page SEO with link building, it goes way beyond that. Off-page SEO is not only about links, it simply tells Google what others think about your website. Let me explain to you with an example, if your website pages have a lot of valuable links then search engines will assume that your website has got great content which adds value to the user. Otherwise, no one will link to it.  

Your search engine rankings majorly depend on the pages where you build links, specifically the authority and the quality of those pages. Content still plays a major role, consistent blogging leads to an increase in your inbound links by 97%. Apart from blogging, there are other proven ways to build high-quality links and scoring the highest positions in the search engines. 

In this blog, I’ll explain 5 link building strategies that will help you to get good results in 2020. 
Let’s start with the first and the best link building strategy which is Guest posting.

Strategy #1:  Guest Posting

Guest posting is one of the oldest link building strategies, in which you have to write an article for some other website in your niche and they publish it, you can link yourself to that article. Here are the steps to start with the guest posting.

Step 1: Find Guest Post Targets

The first step is to find a website to guest post on. I am listing out some techniques to find guest posting websites.

Technique1 – Google Search Strings

Where you have to write your “Keyword” + “write for us” search string and search for it, you’ll get a lot of websites from which you have to manually check each website you can guest post on. Here are some examples which are generally used to find out sites:

Keyword “guest post”

Keyword ”write for us”

Keyword “submit article”

Keyword “guest post opportunities”

Keyword “submit post”

Keyword “submit content”

Technique 2 – Google Reverse Image Search 

In this, first, you have to find someone who writes a lot of guest posts in your niche, right-click on their image and click on the copy image address.

link building strategies

Grab the URL and search it on Google, And Booom! You will get a list of websites they’ve guest posted on… presented to you on a silver platter. 

Technique 3 – Twitter Search 

Twitter is a goldmine in terms of guest posting. It genuinely helps to find high-quality guest posting sites. Here is the trick to finding out websites to guest post on through twitter. Even the twitter results are much fresher than Google’s index. which means you can get websites that are actively on the hunt for guest posts.

First, go to twitter and search for basic guest post search string like “[your keyword]” guest post. 

link building strategies

Then, look at the results to find guest posting targets.

link building strategies

Step 2: Ready your Guest Post 

At this step, you have to list out the websites that accept guest posts. You have to find out the websites that are a good fit for your guest post. 

  • Only post high-quality content
  • Can bring you targeted traffic
  • Websites should be in your niche 
  • Have a significant amount of social media followers

Step 3: Send your pitch

Create an effective pitch, which can help you to get your post published easily on different websites. Given below are some tips to make your pitch effective.

  • Firstly, you have to start your pitch with something specific about their site
  • The pitch should be short and simple (< 150 words)
  • Give them at least 3 topics to choose from
  • Soft sell them your content
  • In the end, mention your experience & published work

Step 4: Write your Guest Post 

When the blogger has accepted your pitch, you have to give them something really valuable.

  •  Longer articles give much more value than short posts, the length should be at least 2500 words.
  •  Include a lot of screenshots & other visuals
  •  Add some internal links as it is great for SEO

Step 5: Follow up

  • Don’t just post & run, actively respond to all the comments within the first 48 hours.
  • Always promote your guest post on social media platforms.
  • Send a thank-you note, it keeps the lines open for the next time when you want to guest post on their website.
  • Blog comment bonanza – reach out to the people who have commented on your post and ask them to publish your post on their website.

Strategy #2: Competitors link:

You may find that your competitors are getting links from major news sources. When you find that your competitors are positioning higher than you in the search engine, it’s possible that they’re on the track of success. You can be there, as well. 

There’s nothing as incredible as keeping an eye on your competitors to know where their links are coming from. The process of keeping an eye on your competitors, so as to figure out what keywords they’re ranking for, where their best links are coming from, and what they’re doing as of now that encourages them to succeed, is called “competitive analysis.” 

So how would you check your competitor’s backlinks? 

Just follow these steps:

Step 1: Identify your major competitors

You can easily find your competitors in search engines, But just to be sure about it you can use ‘ahref’ to find out your major competitors. Log in with the tool, then click on the site explorer tab, put your main keyword in the search bar, and search for it.  

Scroll down and you’ll see the web pages which are currently ranking in the Google organic search results

Step 2: Find all the backlinks of your competitor and export the file

In the left corner under the backlink profile click on backlinks, you will see all the backlinks which are pointing to your competitor’s homepage. Now, select one link per domain and add a dofollow filter and then export the file. 

Step 3: Visit every website manually and make links on the websites having high DA with less spam score. 

Strategy #3: Broken Link Building 

Most of the website has 100’s or 1000’s of links from which some link internally and others externally. For some reason, these links can easily break and stop working. Most site admins don’t even realize this when it occurs, and it can break their client experience, reputation, and SEO. 

Broken link building is the white hat SEO technique to get the right kind of links. Finding broken links can be a superb opportunity for you too- 

  • Build a relationship with the site owner 
  • Increase the value to them 
  • What’s more, above all, get a great high-quality link

Broken link building is the strategy Nikolay Stoyanov used to get 15 connections in 1 day with a 15% conversion rate. It truly is one of the most underutilized third party link building strategies. 

Here are the steps to do it-

Step 1: Find out broken links of your competitors

Log in to ‘ahref’ then click on site explorer, enter your competitor’s domain and search for it. On the left corner, under the backlink profile click on broken links then you’ll see a list of broken links of your competitors.

Step 2: Find a relevant broken link on a website

Visit each link and find out the best relevant broken link which we can replace with our link easily.

Step 3: Now, we have to create similar content to the broken resource

Analyze the competitor’s content and create similar kinds of content that can easily get accepted by the website admin. 

Step 4: The final step is to ask the website owner to replace the broken link of your competitor with your link. 

Strategy #4: Outreach 

Outreach link building is the most common type of link building strategy which is widely used nowadays. In this, you have to reach out to the people in your niche in order to introduce your content to them. The main objective of outreach is to convince those who have a large targeted audience to give a link to your website and to talk about your content or product. 

Outreach is extremely important for every business. There are two approaches in outreach:

  • The Sniper Approach- Advocates of the sniper approach pickup their “targets” carefully and send highly-customized outreach emails to each one of them. They consider that effective outreach is all about giving some kind of value to a relatively small list of targeted prospects and expecting something positive in return
  • The Shotgun Approach- Under this approach the advocate sends the outreach emails to the broader list of targets without investing much time in personalizing those emails. For them effective outreach is all about scale, the more you send emails the more you’ll get the links. 

Steps to do outreach:

Step 1: First, you have to find your prospect

You shouldn’t send your outreach emails to simply anyone. You have to do your research to figure out which organization, blogger, or master’s webpage your content fits in with.

Step 2: Find the right contact details

This is the genuine bottleneck with regard to doing blogger outreach at scale. Discovering email addresses is time-consuming, tricky, and tedious at least if you care about finding the correct contact details. 

Step 3: Craft your pitch

At this step, most of the outreach guides will tell you to come up with a template for your campaign which looks similar to this,

Hello %First_Name%, 

I just went over your article: %URL_of_their_article% 

Extraordinary stuff! 

I saw that you linked to this post: %URL_where_they_link_to% 

It’s an extraordinary post, yet I composed a far superior article on that same subject. 

Look at it here: %URL_of_my_article% 

I trust you can add a link to my post in your article or if nothing else tweet it. 


Here are some tips to create a pitch-

  1. Always evoke curiosity with your subject line
  2. Pretend like you know them already
  3. Try to avoid fake flattery
  4. Explain your purpose of getting connected with that person
  5. At the end add CTA (Call to action button)
  6. And always use your best work

Step 4: Follow up

Regardless of whether you’ve heard from the recipient or not, you need to follow up. Permit 3-4 days before initiating a follow-up email. The recipient may be occupied and read your email however needs a couple of days to reply. At this point, you have to send a follow-up email, point back to the original pitch but tweak the message accordingly while still demonstrating your value.

Hold up an additional couple of days after sending a follow-up email before crafting another one. If after following up twice you still don’t get a response, it’s an ideal opportunity to proceed onward. You can still contact this person later on but wait a few months. Each follow-up email should be professional and polite, no matter how disappointed you are.

Step 5: Track your campaign

All email outreach campaigns need to be tracked carefully. It’s the most ideal approach to measure your response rates and see which companies are outwardly saying “no” to your pitch and which ones are showing interest.

Strategy #5: Link Roundups  

A link roundup is basically a blog post that highlights links to other blog posts. Usually, you’ll find them on a weekly or monthly basis, and they are themed around a topic related to the blog that’s facilitating it. You can discover them in virtually any niche, too.

The thought behind them is to share content with your readers from different sources – which is our main event when we’re curating content for our social media channels. 

Steps to do link roundup:

Step 1: Finding out the right link roundup to jump in

You have to participate consistently but you don’t need to do link roundup for every blog you publish. Let’s keep it for the best blogs.

Now, turn to Google and start searching:

  • Niche + link roundup
  • Niche + best-of roundup
  • Niche + link up

By searching these phrases you’ll find a good number of places to start with, but there are also different ways to try, like “best of” “Tuesday link up” (where you can submit on any day of the week) and so on.

Step 2: Getting featured in roundups

There’s no mystery magic formula for getting featured in a link roundup. It helps you to build a relationship with the host blogger, but if you don’t, that’s not a reason to give up. You’ll obviously, first need absolutely stellar content. If the content is much the same as the regular old stuff that is out there or doesn’t give anything of value, you can’t expect that anybody will really mention it. 

When you connect with different bloggers, it’s basic to set up genuine relationships with them. One of the best approaches to remain off their radar is to approach them and inquire as to whether they’d mind mentioning your posts. Some bloggers set up their own roundups of what they find fascinating, so to expand your odds of getting featured, consistently ensure you’re doing your absolute best, and chipping away at your own to promote your work.

If you find a roundup where it’s possible to include the link yourself, you can generally do that. You’ll in any event get the backlink to your site if nothing else.

Step 3: Publishing your own link roundups

If you need to generate more traffic to your website, think about publishing your own link roundup. In case you’re generally referencing other blogs in yours, it can pay off enormously. It may not make sense to connect out to other blogs and expect it to bring traffic back to your site, but it can, and frequently does. 

There’s a decent possibility the bloggers you link out will stop by your post and leave a comment to thank you. At that point, they’ll likely share it with their own crowd since it helps them when they can show they were featured somewhere else. At the point when they do, you will get more traffic and exposure. 

They’ll know who you are, which means building relationships and networking. In addition, they may begin including your blog posts in their own roundups – bringing you much more traffic and exposure – and a completely new audience. 

Final thoughts: 

Your site’s link profile is one of the most key factors in how high it will rank in search engine results. Google doesn’t care how many links you have got pointing to your pages, but rather about the experience that you create for your users.

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