Video marketing is a technique that should be taken into consideration by any business owner. This method of marketing is not only effective to increase revenue and brand awareness, but consumers often enjoy it. This is why it is so important for your company to produce a successful video ad.
Understanding how to make an advertisement video that makes the product sell effectively can be quite a challenge.
-| Important factors to consider:
- One of the important aspects of making an advertisement is identifying the primary target audience.
- Factors like age, gender, income, and interests of the target audience have to be kept in mind.
- Choosing the right medium for your advertisement according to the target audience is paramount.
- The most preferred medium for paid advertisements these days is social media as these sites have the best targeting systems.
- An under 30 seconds, 1×1 square video works best for Instagram and Facebook.
- For a video for YouTube and LinkedIn, it should be a 16×9 Widescreen video, around 20 seconds long.
- It is essential to focus on the problem your product solves.
- The seller needs to get into the psyche of the consumers and understand what they need.
- Whether you are selling a product or a service, or you are marketing a course or an event, there needs to be clarity as to why people should buy the product.
-| How to create an effective video ad?
An insightful online video ad is a perfect way to generate attention in sales and grow the brand on the internet, either on your website, on your Facebook/Instagram page, on your YouTube channel, or on eNewsletters.
Here are a few tips and creative advertising ideas to create an effective video ad
1. Make the first few seconds impactful:
The beginning of a video is very critical. You need to get the attention of your audience within the first few seconds to prevent them from skipping your ad.
Start with a statement to create interest in your video ad.
Make an attempt in the first few seconds to get the audience to solve a specific challenge, pose a valid query, or communicate something that defines the brand.
If your video ads are on mute, you should start with captivating graphics that inspire audiences to get involved in your video.
The videos of “Tata Tea Jaago” were a favorite across the country.
Alarm Bajne Ke Pehle Jaago: a pre-activism awareness campaign that provokes the audience to take steps before any traumatic incidents strike. It showcases that proactive prevention may help deter bad events from happening.
Here the first scene generates interest by its bold and thought-provoking statement.
2. Showcase what makes your brand great:
Why are people interested in your company? What makes your company great? In your video ad, address this query by stressing what makes your business perfect for them. Show them how can you solve their problems?
Tell the crowd that your brand is exclusive and special. Share your results. Display your performance track record.
Customer reviews and constructive feedback can also be incorporated. As you highlight the advantages of your company, it will make your video ad more effective and successful.
3. Keep the videos short:
Stop making the ad into a documentary. Most online video advertisements are 30 seconds or less. Keep in mind this maximum length when making the video file.
Having said that, longer videos can also be useful if you used for branding. For starters, a long video will be perfect if you shared a tale about your brand involving a consumer or business representative.
In either scenario, unwanted lengthy content should be avoided.
4. Use Call-to-Action:
The aim of any form of advertising is to inspire people to take some kind of
action. Your advertisement shouldn’t be any different.
The call to action (CTA) can be either filmed or added through animation and text.
Ideally, it is best to include the CTA at the end of the video. For example, to show viewers how to visit your website for more information, to sign up for a discount, or to buy your items.
Figure out how people use your product or service to make their lives easier, and share their experiences with the world through video.
They would do a much better job of campaigning for the importance of your product or service than a piece of solely objective marketing material might ever have done.
6. Connect through emotions:
The most powerful marketing strategy used is empathy and problem-solving.
The video should start by empathizing with the problem of the consumer and then highlighting the features of your products or services that can help resolve their issue.
Your video can also show an infectiously happy looking consumer and link it to the product being advertised. One of the prime things to remember is to focus on the benefits of your product and not on the features.
Most clients are not concerned with the upgrades and properties. They only want to know how the product will help solve their particular problem.
7. Include limited time offer and create catchy jingle:
Putting a sense of urgency (limited time) behind your post can be a strong psychological motivator. This makes your message not only convincing but also workable.
Many methods are implied by the advertisement industry to do psychological manipulation. Exposure plays a key role in selling a product as it leads the consumer to start recognizing the product in the markets, therefore manipulating them on a subconscious level to buy the product.
A catchy jingle linked to the product can act as a brand recall factor making the users choose the product subconsciously.
8. Niche audience:
It can be tempting to reach as many people as possible to get the best out of your business. Yet even the most strong words resonate with the smallest audience.
Be part of the market that you’re trying to attract and learn about your influencers. It’s easier to target a market that you’re already part of rather than endangering it all by guessing what the consumer may be looking for.
If you can aggregate yourself into a group and find the biggest converters in the niche, you’ve done all the work.
9. Use Humour:
Add a little humor to your message. It can lower the wall between you and your audience and build a sense of relatability.
As you can see in this Ad, Glycodin has created humor by showing how a little cough can impact your entire life.
10. Connecting with daily life:
Build stories that present your product or service in the sense of a typical customer’s daily life without making it sound like an ad. This way, the video makes its point and pushes the marketing needle while still delighting viewers.
Nowadays, various companies have started seeking out creative advertising ideas. A unique idea or concept can work in your favor but more than anything the direction and the execution of the idea will make it what it is.
The budget of a video can govern a lot of factors like the equipment used, the crew, and the platform on which you will promote it.
The product shots taken need to be engaging and the script needs to be written immaculately. A couple of trial runs are suggested pre-shoot at the location, to rule out any lighting and sound errors.
But more than anything, the advertisement needs to resonate with the audience and needs to represent your company or brand properly.