Let’s admit it. We have all been there. Desperately searching for content creation ideas, staring at the keyboard, trying to fuel ideas to get new content every day, only to find yourself sinking in your in an ocean of your thoughts. Don’t worry, “A little suffering is good for the soul.” Having said that, “Genius doesn’t work on an assembly line basis. . . . You can’t simply say, ‘Today I will be brilliant.’”
Content marketing is one of the elements that every digital marketer must be well versed in, to stand any chance of increasing the website ranking on Google & in turn increase the organic traffic into their website or account in the long run.
So, how to create amazing content you ask?
Let’s admit to something: Coming up with brand new content creation ideas every day isn’t a child’s play.
Having said that, DON’T PANIC! Captain Kirk is here to guide you through the journey. “Galloping around the cosmos is a game for the young.” So stop staring at your computer screen in search of content creation ideas. From here on, use the tips below to brainstorm new content creation ideas for your site, social media posts, or blogs. Create not just any content but shareable content.
Fresh content is always a bonus in your content strategy. It’s a vital juice needed to increase your site’s search engine optimization score. In addition to adding relevancy to your business, it builds your social following, keeps your audience active, engaging in your business and the local community. This way, you can easily reach your existing and potential customers with new and helpful information.
Let’s get your creative juices flowing with these 5 quick content creation ideas to guide you. Use a few of them in a week and you’re good to go.
1. CALENDAR ORIENTED CONTENT
The yearly calendar gives plentiful chances to create season based content. Between the various occasions individuals celebrate and the seasons themselves, your business can easily expand its sales through creative content creation and marketing.
For example, you can focus on seasonal changes, festival celebrations, and holiday content. Connect your product or service to any occasion, festival or a holiday and offer benefit to the audience on purchasing your product.
Create a content calendar in prior, for a month or more. Prioritize the type of content you want to share with your audience and its frequency. This can help you save a lot of time and maintains consistency – the most essential part of brand communication.
The content calendar not only helps you to be consistent, but also makes life easier for you as a digital marketer or brand manager by setting a proper guideline and schedule for the brand.
2. VIDEO STREAMING
Content creation need not necessarily be text only. Leverage the advantage of using videos in your content. Use them along with texts. As per Ericsson’s Mobility Report, In 2024, 74% of mobile data traffic will be through video streaming.
“Beauty…speaks.” Videos are attractive and a great way to communicate with your audience. Creating short videos can help you convey messages effectively and can help you in diverting the audience to your business site.
Video content is not as difficult as it sounds. It can make you go a long way.
Make Educational, productive, fun videos. Think about it as edutainment. It’s all about going forward and staying in times with the people. It is also worth understanding that optimizing your YouTube videos correctly, will help you rank better on YouTube too.
Everyone loves cartoons! I’m sure we all agree on this.
Including Animation videos in your content strategy, can grab visitors attention immediately. It is a powerful content creation ideas to grow your business in this era.
We all know a first impression can take a long way. So, it’s essential to create the first few seconds of the video engaging and informative. This way you can easily increase natural traffic creating positive first impressions.
3. CASE STUDIES
“Most legends have their basis in facts.” And there are no better facts than case studies to script your legend than case studies. Content creating is all about standing out, providing quality content, and staying authentic to your business. In that case, case studies are the best way to do so and nobody can copy you in this regard.
Case studies woos traffic to your website.
Give your visitors your experiences. Tell them, how did a specific approach work for you and how didn’t.
What process did you go through to reach those results?
Also, include your future recommendations, opinions on how a particular process can be further improved.
It can be about anything, as simple as a product usage. Creating content through case studies increases user interaction on your site. So, exploit this content creation idea to the maximum, leaving no stone unturned.
There are numerous customers who are in need of quality data being given to them, particularly in niches where content is difficult to find. When you can as a content creation idea to offer facts to your visitors, they will race in and keep returning to your site over and over again.
Quality makes a huge difference and this is the place infographics come into representation. Content creation is tied in with taking data and showing it in an extraordinary and ‘cool’ way. If you are an expert in doing that, your content is in for the Win!
With Venngage, you can now create info-graphics easily in just 3 steps:
There is nothing more exciting than an informative and attractive infographic. So, invest enough time in creating them, to yield the best results.
5. BUILDING LISTS
Who doesn’t love having their information organized at your doorstep?
Why not simply assemble few information and present them to your potential customers? They are going to be thankful for your content, it’s presentation, and that is the thing that you need the most.
Why write about “Top ___” records/lists?
It’s a convenient way to consume information and they are significantly simpler to make, the thing that you will appreciate the most about in the content creation process.
When it comes to content, “You either believe in yourself or you don’t.” Content creation ideas do not need to be inconceivable. It is simple, and when you begin to put in a couple of pictures/ videos, gif’s along with these lists, you will notice incredible responses and outcomes.
When you incorporate authors, creators, and organizations that helped you build this content, make sure to utilize their “@” tag reference. This can offer them to share your work on Twitter.
The above 5 content creation ideas have been used repeatedly in the last few years and have highlighted desired results. Regardless of what your niche is, you can be sure of getting good results from these content creation ideas.
Find and create content on specific matters. Research what your customers are searching for? Stay in the trend and maintain consistency. The content you curate should be up to point and be precise to customers expectations.
Create a content strategy to improve your page or site’s traffic. It is not very easy to increase organic traffic and paid alternatives can negatively affect the budget in the long run. It is fundamental to discover a parity between both and start understanding various other ways to improve traffic and benefit as much as possible from them.
We hope that we’ve answered the question of how to create amazing content.
Moshi Moshi is here to help you with all your branding needs.