The first known animated film was made in France in 1906, named Humorous Phases of Funny Faces, and was produced using chalk pictures. However, with the technological revolution, the picture of animated videos changed forever! Beyond that, with the expansion of the internet, animated videos for business became a key tool to attract more consumers and create better brand value. Yet, it happened steadily.
Other small animations were made, yet the main energized animation with synchronization was made by Walt Disney in 1928, called Steamboat Willie. After nine years, Disney released the first full-length feature film, Snow White. And in 1993, software for 3D animation was made. Disney animated short films give out a strong impression and are always fun to watch. Bao, an animated movie which is a Walt Disney production, won an Oscar for the Best Animated Short Film at the 91st Academy Awards.
The current statistics highlight that 83% of advertisers believe that animated video marketing is developing importance and that 53% of customers engage in with a brand after viewing a video via social media platforms. The report additionally states that digital video advertising spend has expanded by 53% since 2016. The insights are clear, additional time is being spent watching videos online than at any other time. Individuals love visual substance and can process visuals multiple times quicker than text, particularly when the picture is moving. Animated content specifically, catches the eye of customers in under 1/10 of a second.
Wondering why animated videos are the best for your social media strategy?
We all use social media on a daily basis, every time we scroll we get attracted and engaged to videos, mainly to animated videos. Through social media, we can advertise our brand where videos will play an extraordinary method to increase user engagement, brand awareness and can be an extremely powerful tool to drive customers to take action on your website – which leads to an increase in the conversion rate.
Reasons why you need animated videos for business & benefits of animation:
1. Your brand establishes a strong and lasting impression:
By advertising in a more progressive or creative manner, businesses and brands have the advantage of leaving a vital impression to present and future clients. Businesses can give further knowledge into their purposes, values, and goals – giving their customers a better understanding of who they are as a business, what they stand for & and how they can help their customers.
2. It is easy to understand:
At the point when you’re managing a complex idea or product, trying to clarify it solely in content structure can be highly challenging. Depending upon how the copy is written and how technical it is, the audience may or may not engage and connect with it. Animation Videos are an incredible method to pass on specialized and complex thought or message as a short story.
3. Animation boosts conversion rate:
When users see video content on a website, Instead of bouncing back, they are 100% more likely to spend more time on that website. Likewise, 64% of individuals are more likely to perform an action, regardless of whether that is filling out a contact form, or making a purchase when they’ve seen a video.
If you use an animated video to describe all your products and services, they are bound to watch the whole video rather than reading text content on your website, animation is permitting your content to connect, so the client feels a familiarity with your business. Adding a call to action at the bottom of the video is another great method to drive them to make a further move.
4. It’s engaging and fun:
The way animated children’s films and cartoons plan to grasp attention through entertainment and creativity, cartoon marketing strategies likewise expect to catch eye utilizing these systems. The animation is mostly used for entertainment rather than being thought of as a marketing tool, therefore consumers are more likely to pay attention to animation rather than traditional ads.
In addition to the fact that animation is an extraordinary method to tell a story and connect with your audience – Animation is full of endless possibilities, it shouldn’t be real or accurate, it can be fun, innovative and imaginative, and creative. It’s an incredible method to flaunt your brand character.
5. Content can be easily updated without reshoots:
Animated videos are a great solution for keeping your content fresh. If you need to adjust your video substance to interest an alternate audience or change your messaging or visuals, the animation is a lot simpler and more cost-effective to alter instead of reshoot the whole video.
The animation is a great promoting & marketing tool. It’s an extraordinary method to begin associating with your customers, make them remember you, connect new audiences, and drive more conversions.
Looking for the best animation software for beginners? Check out this section including some of the most popular animation software. Let’s begin!
Cartoon Animator 4:
This software is for all levels of users – suitable for beginners as well as professionals who want to make engaging and attractive high-quality animations. With this software, you can create custom 2D characters, select characters from the huge database, and import PSD character templates. You can easily make any static picture move by applying different movement formats given in the library, even 3D movements.
Stop Motion Studio:
This software is ideal for beginners in video making. Stop Motion Studio will assist you with making stunning 4K stop-motion animations that can without much of a stretch be blended in with 2D style drawings painted directly onto the picture. With the frame-by-frame manager improved with super handy features, you have an incredible and affordable application for your device.
This software is considered as one of the easiest 2D animation software available, Digicel FlipBook permits you to make traditional frame-by-frame animation. You can draw directly onto the software or output your paper drawings – it’s totally up to your inclination! The software likewise permits you to make stop motion animations if that is the sort of activity you are searching for. Supported with extremely valuable features, Digicel FlipBook is an amazing and powerful software for conventional 2D animations.
Blender is a cross-platform free 3D creation suite offering an incredible arsenal of tools. By utilizing Blender, you can make animations, computer games, renders, models, and more 3D based projects. The software is open source and created by numerous supporters from around the globe. The feature-rich 3D suite programming is well suited for beginners, as well as advanced users.
Toon Boom Harmony:
This is the most powerful software for animation production. Toon Boom Harmony is a software with which you can make any sort of animation, be it traditional drawn animation, Flash-style cut-out animation, a mix of 2D and 3D animation, particle effects, etc. This well-known software offers advanced tools and features for drawing, rigging, animation, and basically, all that is required from any animation software.
There is always a never-ending love for cartoons. Nowadays, cartoon video marketing is ruling the advertising industry. Industries started using creative cartoon videos just to attract customers to their products…
Cartoon marketing videos give you the intensity of the story to emotionally connect and win the love of your audience. These cartoon videos are utilized to improve brand awareness by entertaining and engaging the audience. These cartoon marketing videos are utilized most successfully to make brand reviews on web-based life and different stages. They are widely utilized by B2C brands to drive referral traffic to your website pages. These videos are commonly structured around brand mascots leaving story gaps that are completed on landing pages. Cartoon videos can drastically increase employee engagement and proficiency levels.
If your business doesn’t have videos you might be missing out on one of the fastest-growing segments of digital advertising. Animated marketing videos are a great way to tell your story to the audience and to communicate highly complex ideas in an easy-to-digest manner. These are cost-effective & easy-to-manage.
Take your business to the next level with animation videos. Engage more, rank higher, and enjoy more conversions. Create content and blow your audience out of the water.