Digital Marketing

pinterest for business

Pinterest for Business – The Beginner’s Guide

Pinterest for Business – The Beginner’s Guide 512 288 Admin

Have you been using Pinterest for your business? If not, it’s time to put some stock into your social media strategy

Pinterest is a lot more than a visual search engine. Pinners come to this platform for inspiration for their interest and hobbies as well. 

Presently, Pinterest has more than 320 million monthly active users. Isn’t that number enough to convince you to start using this platform for your business? 

Why should Pinterest be added to your marketing strategy?

Pinterest is more of a digital scrapbook with many helpful and fun features. It is a social media platform that was designed to save and discover information using images and videos in the form of a pinboard. 

Here are some top reasons that make Pinterest marketing right for your business

1. Pinterest has more than 320 million monthly active users worldwide. 

pinterest for business

2. Women rule on Pinterest. More than 66% of Pinterest’s base is female. In the United States, 8 in every 10 mothers is on this network.

3. The only Social media network that offers visual search. And the majority of the crowd prefer making any search through images. 

4. Pinterest isn’t a platform of pictures only. According to Pinterest, 89% of US Pinners use Pinterest for motivation in their way to buy. Also, it’s not simply the motivation that shoppers are searching for. 47% of Pinner’s sign onto the site explicitly to shop, making it multiple times more compelling at producing deals than other social platforms.

5. Companies use pins for brand exposure. Businesses link their pins to the website.

6. Now, this is one of the most important points. Advertising. You can promote your pins. Promoted pins look like native pins. Pinterest advertising is pretty affordable. The audience can be targeted depending on the geographical area and obviously depending on the topic and keywords used. Ads are also re-pinned by the pinners, that’s additional exposure for the ads without paying for it.    

7. Pinterest Analytics. You can track who is viewing your page and pins. It also gives you information about the audience demographics, the devices your visitors use, and your most popular pins.

Setting up a Pinterest Business Account

There are three ways to create a Pinterest Business Account. 

  • Add a business profile to your Pinterest account
  • Create a new business account
  • Convert a personal account to a business account.

We’ll discuss it from scratch because most of the steps are the same.

1. Go to pinterest.com/business/create 

Log out first if you have a personal account. Then Enter an email and password and then click Create Account.

pinterest for business

2. Add your business name after choosing the language and location. Select the appropriate category for your business and add the website link.

3. Connect your other social media accounts. This will let the pins from connected sites attribute to the Pinterest account. Moreover, tracking of related analytics could also be done. 

4. Click on the pencil icon to edit your profile besides your name. It automatically pulls the name from your email. Add a profile picture of dimension 165*165 pixels that represent your Brand. Try including a few keywords in the about description. 

5. In the left-hand menu click on Claim to claim your website. Doing this you will be able to track website analytics. 

6. Create a Pinterest board from your profile by clicking on the plus sign. Add a title and then click on the pencil icon on that particular board from your profile. Add a description inclusive of keywords. Select a proper category for your board. This will enhance the Search engine optimization. Upload an image for the cover photo and save it.
7. Start creating your Pin. Click on the plus icon in the upper right corner from your dashboard. Including keywords and hashtags, add a title and description to it. Also, include a destination link. Finally, add an image or a video. Hit publish and add it to the board you want to. 

8. Add a cover picture to your profile. Click on the pencil icon above the image from your profile page. It automatically picks creatives from the pins or the boards. 

9. Add a Pinterest tag to your website if you wish to advertise on Pinterest. This will help in conversion tracking and understand what the audience tends to do on your site. 

Conclusion

Congratulations! You’re ready to break the internet with all your pins. Start attracting followers, driving traffic, and increase sales from your Pinterest account. 

And you don’t have to worry if designing images isn’t your expertise. Let our professionals take care of that. Feel free to connect to know more about Pinterest marketing. 

What are you waiting for? Let’s start pinning!

advantages of email marketing

Top 5 Advantages of Email Marketing 2020 | Why You Must Do It!

Top 5 Advantages of Email Marketing 2020 | Why You Must Do It! 800 450 Moshi Moshi

You must have heard that digital marketing is all about SEO, Google Ads, and Social Media Marketing. But did you know that email marketing in the form of digital marketing with the highest Return on Investment (ROI)? Yes, that’s true.

It is the oldest form of digital marketing. It is often underrated, however, it is 40 times more beneficial than Facebook and Twitter combined for gaining new customers.

advantages of email marketing

There are many advantages of Email Marketing and I will be discussing this in detail but first, we need to understand the dynamics of email marketing.

Types of email: 

| Newsletters: 

According to studies, 83% of companies send newsletters to their audience. Newsletters can either be original content with links to your website or curated content which is related to your industry.

Newsletters should have consistency as we want our audience to stay updated about industry trends. We can also promote our new product launches through newsletters.

| Conversion from prospect to customers:

These are basically emails which are sent periodically to the leads for conversions. This is usually automated content and also helps in engagement.

| Transactional: 

  These are sent when any purchase is made, like confirmation emails when any transaction is done. These can also thank the receiver for contacting you, for example, “Thank you for the email.”

| Milestone: 

These are sent on the birthdays of your customers. In fact, birthday emails have a transaction rate that is 400% higher than that of promotional emails, if you also provide special offers in the mail.

| Promotional: 

These are sent when you need to promote your products and services. They are sent in bulk usually. 

Now that you know the types of Email. The next step is an email marketing strategy to prevent your email from going to the spam folder.

Email Marketing Strategy:

  1. Double opt-in: In this process whenever a customer fills the signup form, you do not directly add them to the mailer list. Instead, another mail is sent to verify if the details filled are correct and if they are comfortable receiving promotional emails. This prevents adding any fake Email IDs or uninterested clients to your email list.
  2. Email Authentication by DKIM: This is a coded confirmation method from the sender that checks the integrity of the email. It is basically a key that connects the email to the DNS server and establishes the genuineness of the mail. Gmail, Hotmail, and Yahoo use this type of authenticator and it is better to use this strategy to prevent your mails from going into spam. Your developer can help you with the setup.
  3. Email Warm-up: This actually involves sending emails from an IP address regularly. IP warming is the act of slowly expanding the volume of mails sent from a particular IP address as per a scheduled timetable. This continuous procedure assists with building up your image with ISPs (Internet Service Providers) as an authentic email sender.

Now we know what strategies we should follow for email marketing, we should know why we should give our time and effort for email marketing. Why must you do it?

Advantages of Email Marketing:

1. Best ROI: Each advertiser needs to have the option to see substantial outcomes from their marketing endeavors, and email marketing is one of the channels to achieve that. This platform brings in the best ROI for your business. It can create an incredible $38 for each $1 spent. That converts into an ROI of 3,800%.

It’s significant that you have a tracking system set up to monitor email clicks, site visits, and how many conversions have occurred to understand the ROI.

2. Customized content: Email marketing permits you to categorize your clients into various segments depending on their interest, the stage of the marketing funnel(cold prospect, warm prospect, and hot prospect) they are in. You can create highly customized content depending upon the category they are enlisted in. From creating the ideal title to pictures that resonate with your client, and important content that engages your crowd, the email is a highly effective tool for customized content.

Keep changing your content looking into the demands of the customer. Ignore the urge to hard-sell your products to your customers. Establish trust between you and your customers, then you can start sharing promotional mails. But it should seem like a solution to their problem and not pushing a product.

3. Lower Cost: With any business, especially small businesses, there are time and money restrictions. Even if you spend on flyers or pamphlets it would require a substantial budget for printing expenses. On top of that, you require time to design the flyer and coordinate with your delivery associates. 

This time spent not concentrating on your business is lost income, and a lost chance to associate with your clients on an individual level. One of the most favorable circumstances of email marketing is the proficient utilization of time and money. Planning an expert email advertising effort isn’t tedious. Sending emails by email marketing tools to numerous clients is likewise still financially savvy.

4. Builds customer relationships: According to a study, 80% of businesses believe that email marketing increases customer retention.

You could even set up a drip campaign to assist you to make things easier. Now you may ask what is a drip campaign? It is basically a set of emails that are sent to the audience once a particular condition is met. The 2nd mail would not be triggered until the 1st one and so the cycle continues. For example, you can set up a trigger that automatically sends email 2 once email 1 has been opened. We can also schedule a wait time according to which, once a person has opened email 1, then after 2 days email 2 can be sent across.

Drip campaigns are continuous and reduce the time taken to convert a lead. They’re regularly used to increase brand recall while giving customers valuable information.

5. Easy to measure: Another key advantage of email marketing is that it is easier to understand where you are going wrong. Most email advertising automation will permit you to follow “open-rate”,  “click-through rate”, and conversions. It is easier to incorporate the changes well. 

Now that we have understood the type of emails, email strategy, and advantages of email marketing. But it is essential to know about free bulk email sender tools to start your email campaigns-

Free Tools are  Mailchimp & ZOHO

Mailchimp: Mailchimp is a pioneer in email marketing that you’ve most likely heard about. Their free plan gives you a tool for email construction and scheduling. Two extraordinary features that this email automation tool offers are suggestions and insights, to assist in strategizing your campaigns.

ZOHO: It has a range of templates that you can choose from. You can segment your customers and also carry out Drip Campaigns through ZOHO mail.

It’s obvious to see that email continues to be the best advertising medium for business. Maybe it’s the ideal opportunity for your business to begin focusing on email marketing now.

 

Impact of Technology on Marketing Today

Impact of Technology on Marketing Today

Impact of Technology on Marketing Today 800 450 Moshi Moshi

Well, we’ve almost made it! For a considerable length of time, we’ve been looking to the future, foreseeing how developments in computerized media, stages, and innovation will shape advertising in 2020. 

Innovation has transformed the world into a worldwide town as far as easily associating individuals from various nations and societies go. In the propelled period, sharing information is easier than it ever has been beforehand. Every year, new devices and advancements have risen and the advertising innovation industry has expanded to endless arrangements. Advertisers would now be able to look over a bewildering cluster of choices to associate with new crowds, advance their items, or manufacture brand dependability.

Read on to find out the latest marketing trends that will help your business to survive and flourish with the new tactics.

Dominance of Artificial Intelligence

Artificial Intelligence. A mystery box of possibilities and perils. Somewhat scary, but also very exciting! It generally carries with it a seismic and an irreversible result.

Great content starts with knowing who to target with your message, and what to say. At the point when you know your crowd, connection feels increasingly regular, permitting your brand to build enduring and steadfast connections. 

Artificial Intelligence Marketing, the latest method of marketing strategy that is taking the digital to some next level. At the core of such a strategy – and any business’ plans – should be a genuine responsibility to information and computerized by means of AI (ML) and man-made consciousness (AI).

ML and AI can help companies by providing insightful data about their competitive landscape, current performance, and resource allocation. In turn, marketers can leverage these insights, foster relevant and compelling interactions with customers, boost ROI, and affect revenue figures positively to radically improve performance.

AI helps companies to understand consumer behavior about their products and services by using data from social media platforms and search engines. Machine learning and Artificial Intelligence are digging in for the long haul. So, it is very important for organizations to truly understand how it impacts the market – something that marketers can depend on and drive value to both brands and consumers.

Impact of Technology on Marketing Today

| Chatbots

When chatbots came into the limelight for the first time, they found a home in customer support. This is the era of texting apps and with that came the innovation of chatbots. Chat in real-time, at any time of the day, with your customers and website visitors. Chatbots are intuitive software platforms that are installed in apps, live chat, email, and SMS and can work and sound like humans.

The world is gradually inclining towards the course of messaging as opposed to calling. Therefore, numerous consumers or clients would prefer to contact customer care via texting rather than calling to a conversation over the phone. In spite of the fact that using chatbots as a marketing tool or a customer service agent is ruling the businesses still it is not exactly enough yet. There is a necessity for businesses and companies to improve chatbots to accomplish the outcomes.

The major reasons why we need chatbots are:

  1. Online customer service is a 24/7 support operation.
  2. Chatbots are used for lead generation, improving customer engagement, and market research.
  3. It lowers the cost of providing services and maintains consistency in corporate messaging.
  4. Chatbots maintain Immediacy, Neutrality, and Personalization.

| Virtual Reality

Marketing is driven by the wants and needs of the customers. The thought of VR that people carried that it is used for gaming only has been completely changed by the marketing sectors. VR is used to offer a digital experience in place of a physical one, which can promote products and services. 

With the introduction of Virtual Reality, engagement rates can be improved as individuals come to you, instead of you expecting to draw them in. Because instead of using advertisement blockers or clicking out as fast as could be expected under the circumstances, individuals search out VR brand encounters.

Along with promoting the existing products, the marketers can also give customers a virtual experience of products under development.

| Augmented Reality

Augmented Reality has changed the way the digital advertising market functions in 2020. AR makes advertising interactive, entertaining, allowing marketers and advertisers to reach out to customers in an innovative way. Augmented reality creates an emotional connection with the consumers, encouraging them to purchase.

AR Ads is a great technology that marketers have started using which not only promotes sales but also builds the company’s reputation and leads to brand awareness. Moreover, Augmented reality advertising is usually more affordable and far more immersive than print advertising.

| Internet of things

For a long time, the term Internet of Things (IoT) has been tossed around in the realm of promoting. Be that as it may, in the present day, what does this term mean, and how can it apply to current promoting? Read on to find out.

The Internet of things has penetrated online advertising. It influences basically all ventures, tremendously affects the volume of information, controls and organizes traffic (and how we handle them) and is progressively famous in a purchaser setting. The IoT is likewise reforming business activities that are perhaps less appealing for purchasers however genuine and substantial, from coordination to advertising. 

IoT makes it conceivable to track and access considerably more information about people. When moving toward them as buyers, advertisers can consider each data point a touchpoint in the consumer journey. Contemporary advertising has failed with modern-day analytics. IoT has brought exceptional and personalized advertising and marketing in preference to one-size-fits-all strategies.

The devices include anything from the Amazon virtual assistants, such as Alexa or Echo, security devices like Ring, your own smartphone, or a temperature control unit like Nest. 

Having these diverse keen systems be able to communicate with each other via the internet is an incredible way of communication. Yet, the most critical impact this ability has on advertisers and the world of advertising is related to data, a product that provides unlimited chances.

| Conversational Marketing

The one-to-one approach to marketing where personalization acts as a fulcrum for the marketing strategy. Customers at this hour of marketing want to communicate through chat. They want a conversation. Businesses now use Live chats to connect with their customers. Chatbots are the most used technology to engage visitors and start a conversation. Providing customer support for all day and night is tough but with the help of chatbots, it is just one of the many things you can do and accomplish. 

Businesses need to get over the age-old lead capture forms on their websites. Real-time messaging makes the job easier. Let chatbots do the thing to the priority web pages. People want it that way so brands are reacting.

| Visual Search

Pictures are going to be the future of search instead of keywords. An artificial intelligence technology that allows users to make a search using pictures instead of keywords. Google Lens and Pinterest lenses are examples of visual search. 

62% of Millennials want the capacity to visually look over any other new technology, and the semblance of Google, Amazon, Pinterest, and Bing have already evolved huge capabilities in this field. It’s anything but difficult to perceive any reason why clients want to look by means of pictures — people are naturally inclined to image-based hunt, as 90 percent of the data received by the human mind is visual.

| Micro-moments

The present fight for hearts, brains, and dollars is won (or lost) in micro-moments — intent-driven snapshots of decision-making and preference-shaping that happen all through the whole consumer journey.

“I want-to-know,” “I want-to-do,” “I want-to-go,” and “I want-to-buy” moments are what Google called  “micro-moments.” 

Micro-moments happen when individuals reflexively go to a gadget – progressively a cell phone – to follow up on a need to pick up something, accomplish something, find something, watch something, or purchase something.

Micro-moment marketing is used by creating content that targets intent-rich moments. The content that offers value to the customer, providing them with the information they need to act on their desire to buy, learn, or do something or go somewhere. This helps in capturing user attention at the right moment.

Wrapping Up

So, there it is – a complete guide of the latest digital marketing trends you can’t choose to ignore in this era.

For anyone in this field of digital marketing, change is an essential part of the job. One must continue looking forward and endeavor to grasp new technologies, tools, techniques, and strategies so as to increase an edge over their rivals.

 

how to increase organic traffic

How To Increase Organic Traffic In 2020

How To Increase Organic Traffic In 2020 800 450 Moshi Moshi

Are you a business owner, blogger, or an online marketer searching for techniques on how to increase organic traffic to your website?

Are you finding yourself pinned down against the wall in trying to increase organic traffic to your website

In fact, when you search for “how to increase organic traffic” on Google, millions of articles appear on the results page and you can be easily lost reading all of them.

Fortunately, you don’t have to go through that struggle. I’m sharing with you some of the Quickest ways on how to increase organic traffic.

| RELEVANT, USEFUL, QUALITY CONTENT

Content is the Ultimate King of SEO!

Original content is the number one driver of the search engine ranking. Providing quality content increases organic traffic into the website, thereby improving the domain’s authority and the page relevance.

Yes! Search engine loves content, just like we do. Updating your site content regularly influences Google’s ranking algorithm and your page relevancy. So, always keep your content fresh and give your viewers a reason to come to your site.

Dwell time’, it’s the amount of time a user spends on a website before returning to the Search engine result page. An increase in the Dwell time is a signal for better Search engine ranking. So, take this opportunity to provide useful content making the user stay longer on our site page, in turn ranking your website higher and increase organic traffic.

Here are few tools you can use to check the content duplication on your website –  CopyScape and SiteLiner 

With the right content strategy, your SEO is in for the win!

| KEYWORDS. KEYWORDS. KEYWORDS.

Yes!! Keywords are the way to increase website ranking and there is no shortcut to SEO than a keyword-rich content. Using the right keywords will definitely help to increase organic traffic by ranking your website higher in the search results.

Take a look at the Components of Google’s ranking algorithm, keywords play a major role in your SEO ranking. The primary step to increase organic traffic is doing a comprehensive keyword research. 

What is Keyword research?

Keyword research is a practice search engine optimization professionals use to find and research alternative search terms that people enter into the search engines while looking for a similar subject.

So, begin by identifying the Keywords phrases that your viewers are using to search for your business online.

Think about how a visitor might search for specific information on your site (with keywords like “catering services in Bangalore”, “best wedding catering” or “corporate catering”). Then, build a keyword strategy based on its search volumes, competition, and bids. Incorporating Long tail keywords in your content can help you reach specific customers, who are in the exact search of your product.

In this example, you can include “vegetarian caterers in Bangalore” as the keyword to highlight your service. By doing so, you attract visitors who likely might turn to be a conversion in the future. Quality web traffic is the key to your page relevancy.

Hence, integrate & use the selected keywords comprehensively in your Titles, Paragraphs, Images Alt Texts & the Anchor Texts used for internal linking to increase your organic traffic. However, overusing keywords can ruin your ranking. The accepted industry norm is to have a keyword density of 2.5% – 3% on a page. 

So, use them naturally within your sentences and increase the organic traffic of your website. 

| PAGE-LOAD SPEED

Did you know? A site’s loading speed directly affects the conversion rate of your business.

Page loading speed is one of the major factors affecting the search engine rankings. Researches have shown that 40% of viewers abandon the website and 80% of viewers don’t return to the website that loads longer than 3 seconds.  Amazon examined that, one-second increase in its site’s loading speed will lose the $1.6 billion sales per year.

Many Business owners fail to include this aspect in their website optimization but Page load speed can have a direct impact on your website rankings. We encourage you to use industry-leading tools such as Pingdom, GT Metrix, and Google Page Insight will help you identify every element’s loading speed on the website. Use the analyzed information to optimize the elements that affect your page-load speed. This aids in increasing the website ranking & in turn, will increase organic traffic into the website.

Let’s look at an example of a page-load result of a Food catering company. Here, the file size of the page is kept to a minimum, making the load time faster. As a result, the website is able to rank higher in the search engine page, resulting in a surge in organic traffic.

| OPTIMIZE META TITLE & META DESCRIPTION

Meta labels are the key elements for all web indexes. Meta tags, Title tags and Meta descriptions should be present and relevantly optimized on every page of your website.

All the Meta tags show up in the HTML code of a site page and tells the web crawler what the page is about, and are the initial introduction and point of contact for all web crawlers.

Using appealing, keyword-rich Title and descriptions is a marketing tactic to attract visitors to your website. But, excessively short or too long titles and descriptions can decrease your SEO rankings, so it’s best to lead a review of your site to identify any issues with these components.

Let’s look at an example of the Title and Description of a food catering website. Here, the keywords are included in their titles and descriptions. Also, the content is kept to point making it clearer and appealing for the visitor to understand the company.

| INBOUND & OUTBOUND LINKS

Linking your page content to authorized web sources can increase the dwell time and the relevancy of the web-page. Outbound links not only improves search engine ranking but also increases the website traffic.

Focus on using descriptive internal links on your keywords. By Using internal links, you can easily redirect your viewers to another page on your site. However, hyperlinking too many text can sometimes distract the reader to get through the content.

Here is an example of internally linking the text “MOSHI MOSHI” to our MOSHI MOSHI’s blog site.

| Link Building:

Link building is the process of earning links on other websites. Common link building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations. 

You can go about link building in a many number of ways, the most prominent among them are:

Profile creation is one link building technique in which we create a profile in different platform’s website such as forum sites, social networking & web 2.0 websites and give our business details in it and also give our website link in that profile page from which we can get a backlink to our website.

Guest Posting outreach is a strategic way to connect with your target audience on other websites they use. It expands your reach and promotes your brand. But you can only effectively use blogger outreach if you get noticed by editors and get published on the right platforms.

Business listings are public profiles which can be viewed by anyone. A typical business listing contains NAP (Name, Address, Phone Number) details. Advanced details such as website, working hours are also captured by certain business listings.

Google still rewards high-quality links, actively aims to ignore lower-quality links, and will still penalize real-time spamming activity using manual actions such as shadow banning – reducing the discoverability of your website on the internet.

So when practiced in the right manner, link building can be an effective tool to increase organic traffic to your website. 

Apart from these 6 major techniques, here are a few brownie techniques to increase organic traffic:

  • 404 Redirects are server response code informing a user that the web page he or she is looking for cannot be found; either due to user error when typing the URL, or the web page he or she is looking for is not an actual web page.
  • Rich Snippets are structured data markup that site operators can add to their existing HTML, which in turn allows search engines to better understand what information is contained on each web page.
  • XML Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated, how important they are and whether there are any other versions of the URL created in other languages. All of this is done to help the search engines crawl your website more efficiently, allowing any changes to be fed to them directly, including when a new page is added or an old one removed.
  • Robots.txt file is primarily used to specify which parts of your website should be crawled by spiders or web crawlers. It can specify different rules for different spiders. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.
  • Content Updation is another trick in the hat to increase organic traffic. Get Google to crawl your site on a frequent basis, just by updating the content on a timely basis. There’s nothing Google loves more than fresh content, giving you a great advantage in the webpage rankings.

In this digital age, SEO is a must and there is no turning back. It will be something your site needs to focus on the present moment and later on too. 

In case you’re just beginning to concentrate on your SEO, it’s certainly not very late to execute the methodologies I just discussed.  

Do not get overpowered. Begin with a couple of SEO methods, and proceed onward to the others. Screen your outcomes regularly and implement new strategies based on the results.

Moshi Moshi, is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

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