Digital Marketing

Impact of Technology on Marketing Today

Impact of Technology on Marketing Today Moshi Moshi

Well, we’ve almost made it! For a considerable length of time, we’ve been looking to the future, foreseeing how developments in computerized media, stages, and innovation will shape advertising in 2020. 

Innovation has transformed the world into a worldwide town as far as easily associating individuals from various nations and societies go. In the propelled period, sharing information is easier than it ever has been beforehand. Every year, new devices and advancements have risen and the advertising innovation industry has expanded to endless arrangements. Advertisers would now be able to look over a bewildering cluster of choices to associate with new crowds, advance their items, or manufacture brand dependability.

Read on to find out the latest marketing trends that will help your business to survive and flourish with the new tactics.

Dominance of Artificial Intelligence

Artificial Intelligence. A mystery box of possibilities and perils. Somewhat scary, but also very exciting! It generally carries with it a seismic and an irreversible result.

Great content starts with knowing who to target with your message, and what to say. At the point when you know your crowd, connection feels increasingly regular, permitting your brand to build enduring and steadfast connections. 

Artificial Intelligence Marketing, the latest method of marketing strategy that is taking the digital to some next level. At the core of such a strategy – and any business’ plans – should be a genuine responsibility to information and computerized by means of AI (ML) and man-made consciousness (AI).

ML and AI can help companies by providing insightful data about their competitive landscape, current performance, and resource allocation. In turn, marketers can leverage these insights, foster relevant and compelling interactions with customers, boost ROI, and affect revenue figures positively to radically improve performance.

AI helps companies to understand consumer behavior about their products and services by using data from social media platforms and search engines. Machine learning and Artificial Intelligence are digging in for the long haul. So, it is very important for organizations to truly understand how it impacts the market – something that marketers can depend on and drive value to both brands and consumers.

Impact of Technology on Marketing Today

| Chatbots

When chatbots came into the limelight for the first time, they found a home in customer support. This is the era of texting apps and with that came the innovation of chatbots. Chat in real-time, at any time of the day, with your customers and website visitors. Chatbots are intuitive software platforms that are installed in apps, live chat, email, and SMS and can work and sound like humans.

The world is gradually inclining towards the course of messaging as opposed to calling. Therefore, numerous consumers or clients would prefer to contact customer care via texting rather than calling to a conversation over the phone. In spite of the fact that using chatbots as a marketing tool or a customer service agent is ruling the businesses still it is not exactly enough yet. There is a necessity for businesses and companies to improve chatbots to accomplish the outcomes.

The major reasons why we need chatbots are:

  1. Online customer service is a 24/7 support operation.
  2. Chatbots are used for lead generation, improving customer engagement, and market research.
  3. It lowers the cost of providing services and maintains consistency in corporate messaging.
  4. Chatbots maintain Immediacy, Neutrality, and Personalization.

| Virtual Reality

Marketing is driven by the wants and needs of the customers. The thought of VR that people carried that it is used for gaming only has been completely changed by the marketing sectors. VR is used to offer a digital experience in place of a physical one, which can promote products and services. 

With the introduction of Virtual Reality, engagement rates can be improved as individuals come to you, instead of you expecting to draw them in. Because instead of using advertisement blockers or clicking out as fast as could be expected under the circumstances, individuals search out VR brand encounters.

Along with promoting the existing products, the marketers can also give customers a virtual experience of products under development.

| Augmented Reality

Augmented Reality has changed the way the digital advertising market functions in 2020. AR makes advertising interactive, entertaining, allowing marketers and advertisers to reach out to customers in an innovative way. Augmented reality creates an emotional connection with the consumers, encouraging them to purchase.

AR Ads is a great technology that marketers have started using which not only promotes sales but also builds the company’s reputation and leads to brand awareness. Moreover, Augmented reality advertising is usually more affordable and far more immersive than print advertising.

| Internet of things

For a long time, the term Internet of Things (IoT) has been tossed around in the realm of promoting. Be that as it may, in the present day, what does this term mean, and how can it apply to current promoting? Read on to find out.

The Internet of things has penetrated online advertising. It influences basically all ventures, tremendously affects the volume of information, controls and organizes traffic (and how we handle them) and is progressively famous in a purchaser setting. The IoT is likewise reforming business activities that are perhaps less appealing for purchasers however genuine and substantial, from coordination to advertising. 

IoT makes it conceivable to track and access considerably more information about people. When moving toward them as buyers, advertisers can consider each data point a touchpoint in the consumer journey. Contemporary advertising has failed with modern-day analytics. IoT has brought exceptional and personalized advertising and marketing in preference to one-size-fits-all strategies.

The devices include anything from the Amazon virtual assistants, such as Alexa or Echo, security devices like Ring, your own smartphone, or a temperature control unit like Nest. 

Having these diverse keen systems be able to communicate with each other via the internet is an incredible way of communication. Yet, the most critical impact this ability has on advertisers and the world of advertising is related to data, a product that provides unlimited chances.

| Conversational Marketing

The one-to-one approach to marketing where personalization acts as a fulcrum for the marketing strategy. Customers at this hour of marketing want to communicate through chat. They want a conversation. Businesses now use Live chats to connect with their customers. Chatbots are the most used technology to engage visitors and start a conversation. Providing customer support for all day and night is tough but with the help of chatbots, it is just one of the many things you can do and accomplish. 

Businesses need to get over the age-old lead capture forms on their websites. Real-time messaging makes the job easier. Let chatbots do the thing to the priority web pages. People want it that way so brands are reacting.

| Visual Search

Pictures are going to be the future of search instead of keywords. An artificial intelligence technology that allows users to make a search using pictures instead of keywords. Google Lens and Pinterest lenses are examples of visual search. 

62% of Millennials want the capacity to visually look over any other new technology, and the semblance of Google, Amazon, Pinterest, and Bing have already evolved huge capabilities in this field. It’s anything but difficult to perceive any reason why clients want to look by means of pictures — people are naturally inclined to image-based hunt, as 90 percent of the data received by the human mind is visual.

| Micro-moments

The present fight for hearts, brains, and dollars is won (or lost) in micro-moments — intent-driven snapshots of decision-making and preference-shaping that happen all through the whole consumer journey.

“I want-to-know,” “I want-to-do,” “I want-to-go,” and “I want-to-buy” moments are what Google called  “micro-moments.” 

Micro-moments happen when individuals reflexively go to a gadget – progressively a cell phone – to follow up on a need to pick up something, accomplish something, find something, watch something, or purchase something.

Micro-moment marketing is used by creating content that targets intent-rich moments. The content that offers value to the customer, providing them with the information they need to act on their desire to buy, learn, or do something or go somewhere. This helps in capturing user attention at the right moment.

Wrapping Up

So, there it is – a complete guide of the latest digital marketing trends you can’t choose to ignore in this era.

For anyone in this field of digital marketing, change is an essential part of the job. One must continue looking forward and endeavor to grasp new technologies, tools, techniques, and strategies so as to increase an edge over their rivals.


What is SEO and How Does it Work?

What is SEO and How Does it Work? Moshi Moshi

what is seo and how does it work

I am pretty sure that if you are a beginner when it comes to SEO, you’ll probably want to call it Severely Exhausting Optimization. So why not learn what is SEO and how does it work? 

I completely empathize with you but once you start understanding the concepts and applying them, you will realize that it is quite interesting. 

SEO is Search Engine Optimization.

Why not relate it with our life? That’s how I learned.

Imagine SEO being a person who is put on a pedestal in society. But, it requires some effort to achieve that.

Let’s imagine that society is the internet and you are a website. You want to be number one, which you can achieve only through hard work since a huge inheritance isn’t in the cards for you.

Google ads can be compared to the few fortunate ones who have achieved name, fame, money in a short time through their billionaire parents. But I am an AAM AADMI (not from the political party). I am a middle-class person and I am willing to put in all the hard work even if it takes time. Let’s understand what is SEO and how does it work?

There are two types of SEO:

  1. On-Page SEO 
  2. Off-Page SEO

What is meant by search engine optimization (On-Page) is that Google checks if the basic elements of your website are optimized. This optimization is not limited to the appearance but extends to the following factors as well. Let us look at On-page SEO in detail. 

On-Page SEO

Appearance matters and so does your abilities. Imagine you went on a first date, shabbily dressed, without putting on any perfume, not taking the extra effort to look your best (even if your heart is gold). Of course, your date would not be pleased and you would not be preferred over the next date they matched with on Tinder. They would assume you do not want to make an effort to win them over. If you are only good-looking but your brain processes slowly, it can yet again hamper your image.

This is exactly what happens when Google search crawlers (robots) visit your website. They assume the website is of low quality because you have not optimized your page and it is slow in loading and Google ranks you lower. 

Through On-Page SEO, Google checks if the basic elements of your website, design, fonts and color are optimized. The following factors are crucial elements of On-Page SEO. 

1. Keyword Research

This is the most crucial part of On-page SEO. Here, we’re going to discuss Keywords which are basically what our audience types into their search engine. 

Keyword research is very important to rank on the website. Website content should contain target keywords, to let Google know that you provide the information, services, or product that the consumer is looking for. 

Here, we’re going to discuss two different techniques for doing keyword research.

  1. Keyword research using Search Engine Result Page
  2. Keyword research through Your Competitors Site Analysis

|Keyword Research Using Search Engine Result Page

This technique is a very simple and smart way to get started with keyword research where you don’t need any paid tool. Here we’re gonna use Google’s SERP and it’s features to get our keywords.

Let’s say you want to do keyword research for “SEO agencies in Bangalore”. 

How do you start?


Type in the generic terms you would use if you were to look for an “SEO agency”. You would get the list of related searches and Google suggestions for that particular keyword. Pick out the ones you feel like could be targeted.

what is SEO and how does it work?


On the same page, go to the bottom and as shown below, find the related searches. Take all the keywords you feel are the best matches for your services/products.

List out all the keywords that you got from step 1 and 2.

what is SEO and how does it work?


Go to Google Keyword Planner or any keyword research tool as mentioned below, and analyze all the keywords that you have based on Search Volume & Competition.

Note: You will see other keywords that people are using to find services/products like yours. Pick the good ones that you can rank in case you pick up High Search Volume + High Competition keywords.

Take the keywords with maximum search volume and the least competition. Remove all the other keywords after you pick up your target ones from the list.


Repeat the same for all of your Services/products to get all the keywords you want and then you start Keyword mapping.

There are other tools such as – Ubersuggest, Answerthepublic,, and WordStream Free Keyword Tool. You can follow the above process using any of these tools.

|Keyword research through Your Competitors Site Analysis

This is another way of picking out the best of available keywords. Your competitors have most likely done all the keyword research and they might have even used paid tools for the same. 

Why not get some keywords from them? Right?

I’m sure by now you’d have guessed how to go with this technique. But to make sure, I will list out the three small steps.


Search on Google with very generic keywords for your services/products.

I.e. SEO Company India, Digital Marketing Services, Social Media Ad Company.

These are the top keywords in the Digital Marketing Industry on Google. You will find 7 websites on PPC ads and 10 organic SERP sites.


List out all the 17 websites from page 1 and 2. You will get another 14-15 websites that you can add to your list. 

Analyze all of these websites pages (homepage & services pages) one by one and extract the target keywords from that page. Keywords will be included in Title, Description, and Content. Make sure you get the right keywords. 


After you are finished with keyword extraction, go to any Keyword Research Tool and look for Search Volume & Competition. 

2. Canonicalization

A canonical tag (rel=canonical) in the back-end tells the search engine that the particular URL is a master copy. 

E.g., we have an HTTP version and an HTTPS version of the same website. Search engines can get confused about which version has to be shown in the SERP (Search engine result page). 

That is why having a canonical tag prevents the problems caused by multiple versions of the same website.

How to put a canonical tag? This is a code that goes in the back-end of the website.

what is SEO and how does it work?

The canonical tag indicates that the page on which this tag is put should be treated as a duplicate of the mentioned URL.

3. Header Tags Optimization

Header tags are mostly headings on your post. They are HTML codes that provide structure to your content. 

The most significant heading tag is the H1 tag and the least significant is the H6 tag. 

We have to follow the hierarchy that is the H1 tag followed by H2, H3, H4, H5, and H6. This helps crawlers understand the content better. 

4. Internal Link Structuring and Optimization

There should be a proper internal link structure that the user can navigate through, to find relevant pages on the website. 

Just like in a family, if the family members are not connected, then there would be a lot of misunderstandings. 

Similarly, website pages need to be interconnected.

5. Image Optimization 

Image optimization is making images readable by crawlers so that they can understand what the image is about.

Go to the back-end of your website in the media section and put keywords in the Alt Text. Let’s take the following example:


You go to the media library.


Select an image from the media library.


Go to the Alt Text part and describe the image. Enter the title, caption, and description. It is advisable to put the keywords here if they are relevant.

6. Robots.txt Creation

Robots.txt is a text file that tells the crawlers/robots, which pages to crawl to or not crawl to. 

When the robots crawl a page, they look for – allow or disallow attributes to know what their instructions are. 

This is done on the back-end of the web-page. 

Disallow attributes are relevant for financial transactions mainly on e-commerce websites.

This tells the crawlers not to crawl through those pages.

7. XML Sitemap

An XML sitemap is a blueprint of the website. It is a guide to tell search engines which content is available and how to reach them. It helps web robots with faster indexation. It’s an important one. So, don’t ignore it.

There are plugins for the same. Like Yoast, Google XML generator.

8. SEO Friendly URLs (URL Rewriting)

URLs should be written in a user-friendly way and the keywords should be integrated into the same.

Why should it be user-friendly?

So that the user/person can easily understand what the page is about when they look at the URL.

Think that you are looking for some info on “personality_dev” online and you open some link with /xmlsajd/ types of URL which has all the info you are looking for and another one is /personality-development/ which to has almost all the info that you need. In these 2 URLs, you know for sure that the second one has the info you need but you are not sure whether the first one has the info you are looking for or not. That’s why having a user-friendly URL is important. It helps increase your CTR.

9. Title Tags and Meta Tags Optimization

Title tags and meta-description is the title and description that we get on search engine result pages. It should contain the targeted keywords that you are trying to rank on.

The title plays a very important role in ranking your keyword as well as making your prospects get onto your website. Meta descriptions, on the other hand, do not help in ranking your keyword but help in increasing your CTR (Click-through rate).  

As you can see the keyword is “Australian shepherd puppy,” and it is present in both, the Title and the description (meta-description). Similarly, ensure that your keyword is used in these places. 

10. Page Loading Speed Optimization

The page load speed forms an integral part of On-Page SEO. Google gives the utmost importance to speed. It has released the mobile-first indexing update and checks for mobile-friendly websites. 

You can check your page load speed here

Let us take an example of the following website: 

what is SEO and how does it work?

The score here is low since the higher speed score is between 90-100.

You can increase the mobile speed by using Better Amp.

Another plugin to optimize the images is the Smush plugin.

11. Structured Data Implementation

Google shows schemas (enhanced description) if you add structured data to your site which is a piece of code.

Search engines read the code to create these enhanced descriptions. There are plugins available to create the code without coding knowledge. 

what is SEO and how does it work?

In this case, the highlighted sections like group tours, contact us, and stores are part of structured data. It enables your site to rank better for a wide range of content types like articles, local businesses, restaurants, TV episodes, ratings and reviews, Movies, and Products.

12. Content Optimization

Finally, we have content optimization where keywords should be included but keyword density should always be within 3%. The content of the website also forms a crucial part of On-Page SEO. If you provide irrelevant content by keyword stuffing your rank may go down.

By ensuring that you address the On-Page SEO, you show the search engines that you know how to target your audience by providing a smooth experience to the users.

Off-Page SEO

You are known by the company you keep and networking matters.

Let’s say you are a very good person but you often hang out with goons. So you are more likely to be misjudged. 

However, if you have associations (links) with the right people then you would also be respected and trusted. 

Just like in human nature, socializing is one of our many priorities.

Making the right connections, having the right friends, or knowing how to carry yourself at social events adds weight to your portfolio. 

Social engagement is a crucial skillset, and it would be beneficial for you to hone it. What is meant by search engine optimization (Off-Page) is exactly this. It is always about the right connections and associations. If you get backlinks from the right website/page which has a high domain authority or page authority, you will be given priority by Google. 

These connections can be made in the following ways:

1. Creating Shareable Content

It is important to create extraordinary content that is both informative and engaging. This would help get organic backlinks when people share your content on different social media platforms.

2. Using Influencers

If you have created shareable content then you must reach out to influencers and ask them for backlinks if they like your blog. 

3. Guest Posting

There are several blog websites available for guest posting like Medium. Post your blogs on them and get a backlink. 

4. Social Bookmarking Sites

There are multiple social bookmarking sites, like Reddit and Tumblr, that can get traffic to your website when you bookmark your blog page or website. 

5. Forum Submission

Take an interest in forums that identify with your site and business, and make associations with that network. Answer threads, individuals’ inquiries, and offer your recommendations and guidance. Utilize “Do-Follow” links.

6. Directory Submission

Directory Submission attempts to assemble quality backlinks. Pick a viable catalog and select an appropriate classification. 

It requires some time and investment to convey great outcomes, but these outcomes stand out over a greater timespan.

7. Article Submission

 Submit your article in a high-quality article submission directory. Make sure you do not do keyword stuffing. 

8. Question and Answer Sites

Try websites such as Quora to increase traffic to your website. Provide solutions to queries related to your business. If required, provide links to your website.

9. Video Submission

Another technique is to submit engaging videos on video submission sites, like YouTube. Ensure that you give a title and description tags to the video. 

10. Image Submission 

Submit your images in popular image sharing websites such as Pinterest, Instagram, etc. Optimize with the correct URL and title tag.

11. Document Sharing

Create unique documents in PDF or PPT format and share them on sites like Slideshare, Scribd, etc.

12. Newsletters

A newsletter is a cost-effective technique to communicate with your target audience. 

Plan your newsletter by incorporating recent content from your site, along with some fresh content.

For the most part, you should keep your newsletter short, however, loaded with intriguing and applicable data. 

While creating content, ensure that you provide proper valuable guidance and relevant data so that you add value to your subscribers’ content consumption. 

But make sure that you abstain from sending an excessive number of bulletins because you will end up irritating your users and will begin to lose them. 

So now you have learned what is SEO and how does it work, you will want to know how to check your SEO score. There are a few sites that permit you to check your SEO Score. One such site is SEMrush

Another option is to hire an agency and learn more about what is meant by search engine optimization. They will also help you optimize your website and other content to be SEO friendly. 

Tools Summary

Tools Mentioned Function
Keyword Planner It researches on keyword search volume and average bid cost
                     Ubersuggest It finds trending keywords and search volumes
                  Answer the public   It searches and maps keyword suggestion that you see when you perform a Google search Generates hundreds of relevant long-tail keywords 
Wordstream free keyword tool Allows marketers to pull out lists of  actionable keywords to use in their marketing campaigns
Yoast SEO It gives you tons of flexibility over your site’s content by letting you set up titles, meta descriptions and manages sitemaps
Pagespeed Insights It calculates your website speed and gives recommendations
Better Amp Improves loading speed of your website in mobile search
Smush Plugin To optimize images 
Google XML Generator To create sitemaps

What is SEO in simple words?

SEO stands for Search Engine Optimization which is done to improve the ranking of a website on search engine results pages (SERPs).

What is the purpose of SEO?

The main purpose of SEO or Search Engine Optimization is to gain organic traffic to your website, to increase the visibility for your website, and to increase the possibility of the conversion.

Is SEO important in 2020?

SEO has been around for more than a decade and a half and contributing in the share of traffic for successful websites, optimizing your pages for SEO is going to be even more important in 2020 as organic search continues to rise above other search traffic.

What is whitehat SEO?

It is a practice that improves the website rankings on the search engine result pages without doing any unethical activity.

Digital Marketing Case Study – Floresta Goa

Digital Marketing Case Study – Floresta Goa Moshi Moshi

Floresta Goa is India’s first BioPhillia Architecture Apartment. Floresta is conceptualized and designed for those who seek to live in the wilderness, for those with a green heart, for those who embrace the idea of co-existing with our eco-system and all those who are re-thinking of the way we choose our spaces in the city.

To find out more about Floresta Goa, visit their website:

Given below is the Digital Marketing case study of Floresta Goa.


Floresta Goa approached Moshi Moshi for digital marketing and for website designing. The objective was to increase brand awareness and lead generation to sell their apartments in Goa. The target group was the people across PAN India, who were looking for holiday homes and who wanted to invest in properties.


Moshi Moshi team planned the Floreta Goa’s website in a way that it depicts the surrounding of the apartment. We came up with an idea of showcasing the actual path from the sea to the apartment. i.e., how it is only 600 meters away from the delightful shoreline and surrounded by nature.

Now for Social Media Marketing, our strategy was clear. We concentrated on Brand Awareness at first by making posts on the amenities of the apartment and about the location depicting why Floresta Goa is different from other apartments.

Step 1. Location Introduction Video

Step 2. The Introduction Post On Social Media Platforms

Step 3. Post Showcasing The Amenities 


Step 4. Social Media Posts Related To Offers

We started the lead generation campaign on Facebook and the response received from the campaign was impressive. There were two campaigns for Floresta Goa, the first campaign was about the offer of flat Rs.7 Lacs off on all the apartments and the other was a curiosity campaign that evoked curiosity among the viewers which directly lead them to the website.

For accelerating their presence on Google Search we ran Google Ads in the form of Display Ads and Search Ads.


The Social Media campaigns and Google Ads for Floresta Goa yielded desirable results.

Overall we managed to generate more than 750 leads in just 70 days which includes more than 150 relevant leads from Google Adwords, 600 leads from Facebook, and 12 leads on LinkedIn.

From Facebook Campaigns, around 192,816 total reach and 400,110 impressions are generated.




Through the Facebook campaign, the post engagement and post reach has been increased by 82% and 46% respectively.

The Unique and concise Social Media content that we devised for Floresta Goa helped them in the conversion of leads.

Moshi Moshi is one of the fastest-growing Ad Agency in Bengaluru which offers creative solutions to your business.

Wanna discuss a project?

Contact us: +91 9148544178

Mail us:

Visit our website: 

We would love to hear from you.


Google Ads Case Study – Wega Cabs – 100% Increase in CTR

Google Ads Case Study – Wega Cabs – 100% Increase in CTR Moshi Moshi


Wega Cabs is an airport taxi service in Bangalore offering hassle-free rides. The company’s vision is to provide a seamless ride experience for the customers and the drivers to get around quickly and safely. They achieve this through their affordable price strategy, high standard of service, and a reliable cabs service. The taxi bookings can be done through the website or through the 24/7 customer service number.

For more details, visit:


Wega Cabs, being an online taxi booking company, their aim was to increase the number of taxi bookings for the business. They approached Moshi Moshi to help them gain more customers and increase their conversions, through Search Engine Marketing. Our approach began by optimizing the right keywords, ad extensions, and efficiently executing the campaigns. The campaigns were devised for 45 days.


Moshi Moshi’s goal is to increase the leads i.e the number of taxi bookings for Wega Cabs. The challenge here was to attract potential customers over other competitors and make them take action on the website/ or through a phone call. Here, the action being booking a taxi.

Moshi Moshi created Google ads Search campaigns for Wega Cabs, with Lead Generation being the campaign objective. In the campaigns, Search Ads were created to attract customers to the booking site and Call ads were created to book the taxi service conveniently through phone calls.

Campaigns were strategized and, the irrelevant searches were decreased using specific keywords,  to improve the conversation rate.


1. Growth Insights

  • Click-Through Rate (CTR) – increased by 107%

Prior to the campaign, Wega cabs generated 8.15% click-through rate (CTR). After devising the campaign strategy on the same spending budget, the click through rate (CTR) has now increased to 17.52%, with 25% increase in the cab bookings.

Through Search Text Ads and Call Ads, we were also able to target the ads to a more relevant audience and generate the maximum number of leads for the business at a minimum cost per lead.

2. Auction Insights

  • Impression share – Increased by 130%

At the end of the campaign, Wega cabs were able to achieve 75.9% Impression share from 32.93%.

  • Ad position – Avg 1.9 position

The average Ad position is maintained at 1.9 positions and is now on the top of the Search engine page.

The Auction insight graph displays the clicks, impressions, CTR, and the ad position during the campaign period.

3. Conversions

Overall, In the 45 days campaign, Wega cabs have gained 25% more leads, with the same spending plan as prior to the campaign, yielding a good Return on Investment (ROI) for the business.

The unique and specific keywords, ad extensions strategy that Moshi Moshi devised for Wega Cabs, helped the business gain more customers, thereby, increasing the conversion rate.

The key takes away from the campaign would be to align the campaign goals, with the behaviors of the customers and to include specific keywords, Ad word extensions. It is also crucial to target the right locations along with the timely delivery of the campaigns.

Moshi Moshi is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

Visit our Website:

Call us: +91 9148544178

Mail us:

Digital Marketing Case Study: Uniso

Digital Marketing Case Study: Uniso Moshi Moshi

Uniso is a one-stop-shop for finding unique gifts, fashionable accessories, imported home decor, uber-cool stationery products, and much more.

Uniso now has several stores in Bangalore in Jayanagar, VV Puram, Kanakapura Road and Yelahanka.

You can find out more about Uniso on their website:


Uniso, as aforementioned, is a retail chain. They wanted to work with Moshi Moshi for the initial branding of their Jayanagar Flagship store. The objective was to increase brand awareness and to increase footfall in the Jayanagar Store.

Their requirements also were for Social Media campaigns.


Uniso suggested that we go ahead and devise our own strategies that would help them fulfill their requirements.

So based on this, we devised social media campaigns and some offline promotional events.

We realized that in terms of their online presence, the content was something that needed to be worked upon.

For Social Media and Online Branding, we made an introductory video for Uniso. The video was basically an introduction to Uniso, their product range, their store location, and other such things.

We then moved on to make a series of stop motion videos featuring their products.

As for Instagram and Facebook posting, we made colorful mockups for featuring Uniso products. We also included short and attractive content, describing the product.

For Offline Branding, We made a Voxpop Video. Voxpop Video basically refers to videos that engage with the public directly. The Voxpop video was conducted on the day of launch.

The Voxpop video involved Team Moshi Moshi conducting fun games and distributing vouchers worth  Rs 300, Rs 500 and Rs 1000. We distributed around 150 vouchers.

One of the many games in the Voxpop included ‘Guess the product’ which involved the participant to correctly guess what the product is. The intention here was to bring out the uniqueness of Uniso products.


The Social Media Campaign and the offline promotional events for Uniso yielded extremely desirable results.

In terms of online platforms, our social media strategy and content revisions helped Uniso garner more likes.

Total Minutes of Video Engagement

The Total Engagement as recorded from 5th July to 13th August was 6.5 K.

The Total Number of Reach:  1,50,000.

Facebook Engagement (as seen in likes, comments, and reactions) was also seen to increase by a great number. The Total engagement rate was seen to be increase by 44%.

The Unique and concise Social Media content that we devised for Uniso also helped them in  Social Media Optimization and Social Media Marketing.

So, one takeaway for you from this could be that content is the ultimate king! No matter how much money you spend on increasing your online reach, it all boils down to the content. So focus on your content and your social media is sorted.

Moshi Moshi is creative branding company in Bangalore. We offer you premium branding services like Logo, Merchandising, Packaging and Social Media Campaigns.

Call us: +91 9148544178

Mail us:

Visit our website:

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BIESSE Case Study

BIESSE Case Study Moshi Moshi


BIESSE India, a direct subsidiary of the BIESSE Group is one of the largest producers of woodworking machinery in India.

The Company designs manufactures, and markets a comprehensive range of technologies and solutions for joiners and large furniture, windows, doors, and wood building components manufacturers. In recent times, it has also been active in the plastic processing machinery sector and developing ad-hoc solutions for a growing market.



BIESSE India approached Moshi Moshi with a primary objective to increase sales. 

The brand wanted to create an online presence through branding and sales campaigns, all over India, by implementing Search Engine Marketing Strategy.


Working for BIESSE was quite an interesting and informative venture for our team. With an aim to generate leads and sales, we built an effective Search Engine Marketing Strategy by creating search ads.

Since Biesse’s products cater to the large scale production industry, our major challenge was to tackle irrelevant searches. The keywords used were overlapping with other small scale and retail businesses. 

To overcome this challenge, we used specialized keywords to target the right customers. We also initiated branding and remarketing through video and display ads,


We achieved favorable results through our campaigns. In a span of 6 months, our campaigns generated  67K+Clicks, 821K+ Impressions, 8.19% Click Through Rate, 46.19% Search Impression Share Rate, and maximum leads. 

If you are thinking of taking your brand to the next level by keeping your customers engaged and excited about your products, then Moshi Moshi is right at your service.

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