Content Marketing trends have changed big time and continue to do so. Especially in 2020, when the pandemic has caused innumerable content creators to surface. The ‘content clutter’ is causing havoc on the internet. People are getting overwhelmed, not just by consuming so much content all at once but also by the pressure of how to create quality content, as fast as possible, in minimum intervals. There are specific areas in an Internet marketing company that works towards keeping track of content and the trends to follow.
People who are creating content may or may not be aware of how they’re doing. They may use tools like Google Ads to increase reach, and Google Analytics to analyze the impact of the content. However, there are content wizards, who are so good at creating amazing content, that their content alone, can teach us a thing or two.
TED is a video content medium, that provides a platform to industrialists, entrepreneurs, and pretty much people from every field to share their anecdotes and experiences. TEDx has millions of followers on YouTube and with its start in 2010, they were clear that people want to learn, be informed, and consume content that provides some value to them. Hence, they continuously did and are doing the same by following the content marketing trends.
The brand that ‘Jay Shetty’ is, wasn’t this big initially. Jay Shetty’s story is similar to Robin Sharma’s book title ‘A Monk Who Sold His Ferrari’. Only in this case, Jay Shetty was a monk who, because of his monk-life lessons, got many Ferraris. He started to provide lessons to the rest of the world. The approach of his presentation became his unique selling point. The power of his high-quality content lies in an omnichannel presence towards his audience via the art of storytelling.
Useful Tools To Create Quality Content
Generating great content ideas is a creative process but with changing content marketing trends, the ideas are right in front of us. One thing we learn from online creators is how to create quality content. However, there is a whole process that goes into providing quality & good content for websites. There are some key points that can help with the high-quality content & give more relevance, reach, and respect to it.
When it comes to search engine optimization, content marketing trends don’t matter. SEO is the everlasting tool for high-quality content. Good content for websites you own is the one that has been well researched in the keyword area. Keyword research gives your content wings, if you will, to go anywhere on the web.
High-quality content is created by keeping in mind the audience. You don’t want them to get bored and as psychologically proven, Visuals are highly recommended for a better understanding of any content. Videos, GIFs, Images, infographics are all likely to keep the audience hooked till the end. If your content quality will enhance, so will your brand value.
Most of the content online gets shrugged off due to poor formatting. The heading is the first & only thing that attracts an audience and a high-quality content consists of catchy & crisp heading. Keeping paragraphs short is another content trend. People don’t like to read long paragraphs & prefer shorter ones, which also makes your content richer in terms of content consumption.
The readability increases with shorter paragraphs and readable fonts. So for high-quality content, choosing the right font is also another way to up the game. Using a balanced language throughout with all the questions answered. Working on the formatting will give your content an A-one quality.
Determining Marketing Goals
When you create content, you first think about what resonates with your brand and your target audience. In the age of rapidly changing content marketing trends, having a marketing goal is the first step to giving your content quality.
Look for the most popular and effective marketing tools and then determine your marketing goal. Know what your brand needs. Having a goal will give you a purpose to create more and more quality content. Create short-term goals and experience short-term success for long-term ones. Once you set a goal, work only towards that goal. A monthly plan or a weekly one, as per your convenience.
When we talk about creating quality content, the first thing we note is consumer value. Any content is quality if it’s giving something to the person consuming it. It can be in the form of information, entertainment, or materials like links, pdfs, book recommendations, or ebooks. An audience will come back to your content only if they get something out of it. Give them as much value as possible. That alone is enough to start off with creating high-quality content.
How to create quality content in 2020? Ask influencers or affiliate marketers. This year has given tremendous opportunities for internet rulers to rule and be rich. If your content is providing consumer value, brands will approach you soon enough for you to promote them with your content.
If you have a brand approaching you for promotion, you need to make sure that the brand is reliable and is resonating with your own brand value, only then will your promotional content be of quality.
Apart from that, Guest blogging & other medium collaborations are also a great way to up your content game.
How To Create Quality Content:
The first step shall always remain – Research. Nothing can go right without thorough research. You need to research your content, niche, audience, competitors, marketing strategy, and everything that enhances your content quality.
After fruitful research, plan your content according to the platforms you’re going to publish it too. Compare the target audience and strategize how much time you’ll take to create your content. Accordingly, provide teasers to your audience about the content you’re working on. Like the Guessing Game or Polls. This will keep your audience hooked, even before your content gets published.
Create your content with your plans intact and your research in hand. Keep pointers using an index card or a planner of the elements you need, to create high-quality content.
Now, review the content you’ve created, edit the visuals, text, language, or style wherever necessary, with an audience mindset. You’ll understand what your audience would like and what they may not.
Once you’ve analyzed the content, share it with your audience. Reply to every comment possible and keep an open mind to receive constructive criticism, which is also a contributor to creating quality content in the future.
With such tools and steps, you can create quality content without wasting your time. Creating good content in 2020 is like being true to yourself and your audience. Research and create with all things in mind, your website will have lots of organic visitors. Take the example of TED, Jay Shetty, Seth Godin, Simon Sinek and so many more online musketeers, whose content quality has been top-notch and who’re still working towards high-quality content every day. You can also take the help of a creative agency as it works towards creating quality content or helping brands to do that.
The one more key to creating high-quality content is also to not get carried away with one type of quality content. Instead, after sharing one, start working on another higher quality content. Because we know, if the consumer is the ruler, the content remains king, and quality content stays for a long time.
What are you waiting for? Start creating!