Digital Marketing

Digital Marketing Case Study: Ministry of Ayush

Digital Marketing Case Study: Ministry of Ayush 1200 675 Moshi Moshi

How Moshi Moshi created India’s Biggest Video Blogging Competition for ‘My Life, My Yoga’ campaign that reached 350 million viewers and received 37000+ entries The Ministry of Ayush, in collaboration with The India Council for Cultural Relations (ICCR), launched an online campaign for International Day of Yoga on 21st June 2020. The campaign titled ‘My…

https://moshimoshi.in/ministry-of-ayush-case-study/
what is smm

What is SMM (Social Media Marketing) ? How does it work?

What is SMM (Social Media Marketing) ? How does it work? 1000 563 Admin

I don’t think we need to discuss how big social media is. This platform has rapidly grown even faster than the Internet itself. Could you ever imagine yourself waking up one morning and not scrolling through your social media feeds?

That’s how addictive Social Media is. Let’s discuss what is SMM?  

What is Social Media Marketing? 

There are numerous definitions of social media marketing everywhere. Basically, social media marketing involves generating personalized content for specific social media platforms. The main goal is to boost engagement, increase exposure, connect with your audience, build your brand, increase sales, and drive website traffic. 

what is smm

The most used social media platforms in India are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, and Snapchat.

Quick facts on Social Media platforms:

  • Teenagers and bachelors are mostly into Facebook, Instagram, and Snapchat.
  • YouTube is the world’s second-largest search engine.
  • TikTok is now a hot favorite for Gen Z
  • Most professionals prefer using the social media apps LinkedIn and twitter

Benefits of Social Media Marketing

1. Increase Brand Awareness 

Social Media permits you to advertise your business to a huge number of individuals around the globe. 

It is one of the most cost-efficient digital marketing methods used to create content and increase brand awareness. Implementing a social media strategy will extraordinarily build your brand recognition since you will be engaging with an expansive audience of consumers. 

Social media has an advantage over traditional media because it can get your brand before individuals rapidly, and with no problem at all. Moreover, it gets your audience taking a gander at your brand even when they aren’t considering your brand at the moment.

Truth be told, social media has been demonstrated to increase brand awareness by driving up engagement. Social engagement incorporates engagements like comments, likes, shares, follow, subscribe, and re-posts. 

Just by contributing a couple hours/week, over 90% of advertisers guaranteed that their social media marketing efforts significantly increased exposure of their brand. Once you have created and you are happy with your page, begin interacting and engaging with your audience on every platform. This can result in accomplishing the objectives of your social media marketing.  

2. Increase in leads and conversion rates

To gain more opportunities for conversion, your business needs to increase visibility.

Every blog post, image, video, or comment that happens on your social media platform may lead viewers to your company’s website and increase traffic. A healthy and fruitful social media marketing strategy will lead to more conversion for your business. 

Promoting your products and services on social media is a straightforward method to increase lead generation, increase conversions, and boost sales because you’re promoting to the audience who have shown interest by following your profile. Your social accounts are a basic piece of your business pipe—the procedure through which another contact turns into a client.

Human interaction plays an important role in building up an enthusiastic connection with possibilities. This results in setting up a beneficial relationship. The advantages of social media in business include the chances to build up human connections with the possibilities that can expand conversion rates.

3. Increase website traffic

Social Media is a blend of various kinds of individuals with changing foundations and practices. Regardless of whether you are maintaining a business site or a leisure activity blog, social media can potentially have a colossal effect on your traffic. 

Social media channels are supplemental to the brand’s site and, if there is one, its physical location. Social media pages of your online business is the gateway to a website, and it assists advertisers with guaranteeing more traffic for their websites.

In spite of the fact that social networks are incredible for getting traffic to your website, you have to consider what to post as well as how frequently to post. You would prefer not to turn into that oppressive advertiser, or you’ll turn off your customers.

4. Direct connection with the audience 

Social Media is a two-way road, in contrast to traditional media, which offers only single direction communication. You can’t connect with your audience directly in traditional marketing, unlike social media that allow you to connect directly with your audience. You know who is interested in your business because they choose to follow your social media account. Give them a reason to stay. 

Social media allows you to connect with your target market, prospects, and customers whenever. In fact, some platforms allow you to import your contacts into your account to associate with them. You can utilize this as an approach to instantly inform your customers on current promotions, special offers, new products, and the sky is the limit from there. And best of all it’s free. This is a great way to up-sell your present base.

You yourself have to indulge and engage to make your customers engage with your content. Always stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand. The direct connection with your audience is a great way to improve your marketing campaign. 

Social Media Marketing Strategy

Confused, overwhelmed, and don’t know where to start? You’re definitely not alone!

Social Media Marketing isn’t as simple and direct as it used to be a few years back. This place is crowded now, and the expectations of consumers have reached another level.

Having a clear plan is essential in making social media work. You need to comprehend what you’re doing, where you’re headed, and what you intend to accomplish with your social media. To put it plainly, you need a social media marketing strategy that gives you a bird’s eye view of everything; simultaneously allowing you to handle and work with the subtleties when required.

The more explicit your strategy is, the more compelling the execution will be. Keep it compact. Try not to make your strategy so grandiose and wide that it’s unattainable or hard to evaluate. 

A compact strategy will enable your brand to tackle its objectives with a feeling of direction.

Without a properly planned strategy, you might be updating on social media platforms just for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be difficult to accomplish results.

Here’s a complete guide to creating a winning social media marketing strategy:

what is smm

1. Social Media Marketing Goal 

Why do you want your business to be on social media?

Set a reasonable objective for your brand. Regardless of whether that implies more dollars and pennies from your current social presence or amping up your reach with a new audience, absolutely up to you.

The S.M.A.R.T. goal frame. 

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Knowing how you are advancing with your social media endeavors is essential if you want to move in the right direction. By appropriately setting your social media marketing objective, you’ll be able to track your progress.

So as to make viable goals, you need to be clear about your methodology. You have to have targeted goals. Because these are achievable when contrasted with the more extensive, long-fetched ones.

Make it a point to set goals that are defined, attainable, and estimated. Along these lines you’ll be prepared to make quantifiable objectives in the main fields of branding and conversions. 

Here are some goals that businesses of all shapes and sizes can divide and conquer:

  • Increase brand awareness
  • Drive traffic to website
  • Generate leads and sales
  • Grow revenue
  • Boost brand engagement
  • Build a community around your business
  • Provide social customer service
  • Increase mentions in the press
  • Listen to conversations about your brand

2. Research your target audience

Making assumptions is a dangerous game for marketers. 

Knowing who your audience — and ideal customer — is and what they want to see on social media is key to creating content that they will like, comment on, and share. It’s also very important if you want to turn social followers into customers for your business.

3. Build an audience persona 

  • Who are they? (E.g. job designation, age, gender, relationship status, location, etc.)
  • What are they interested in? (E.g. entertainment, educational content, information on new products, etc.)
  • Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms)
  • When do they prefer consuming the content? (E.g. weekends, during their daily commute, etc.)
  • Why do they consume the content? (E.g. to get better at their job, to gain knowledge, to stay up to date with something, etc.)
  • How do they consume the content? (E.g. read social media text posts, watch videos, watch images or hear the podcast)

4. Conduct a Competitor Analysis

You can learn from your competitors who are already using social media and what they’re already doing.

Before you start creating content, you ought to have a clear idea of what your competitors are up to.

A great deal of brands will in general bounce into creating content for their social media accounts right away. While delivering relevant content is essential, you do need to discover who your competitors are first, and what and how they are marketing through social media.

Observe how many followers or likes they have, what content they’re posting, how often they’re posting, and how many likes and comments they’re getting on average. Focus on how they are positioning their business on social media so you can accomplish something comparable or deliberately unique to stick out. 

Rundown what you like about their account and what you think you could do better. This analysis can provide inspiration for how you want to approach your social media channels and what benchmarks you can set for your own accounts. 

You might recognize your competitors’ frail social spots and have the option to abuse the holes. For example, one of your competitors might be influential on Twitter, but have a feeble Facebook presence, notwithstanding your objective, market using that network. In that case, it may benefit you to put more resources into Facebook rather than competing head to head on Twitter.

5. Create quality content

Your social media marketing strategy is clearly based on content. Sharing good content is important, obviously, but it’s equally important to have a strategy for your business for when you’ll share content to get the maximum impact. 

Quality content is the foundation of a strong social media marketing strategy. Because without the right sort of content, every single other advance would neglect to assist you with arriving at your showcasing objective. Then again, in the event that you just focus on content and disregard different advances we talked about, you may not see great outcomes.

There are four questions you should ask yourself when creating content:
  • What is the ideal character count for every specific social media platform?
  • The total number and types of hashtags that should be used on each social channel?
  • Usages emoji in my social media messages?
  • What is the best content type for each platform?

Types of content that can be posted on social media: 

  • Text
  • Images
  • Videos
  • Podcast
  • Stories

6. Produce multimedia-based content:

Remember the significance of images and videos. Mostly visual content is shared on social media than other types of content, because that’s what people want to see. This features how significant highly-visual content is to marketers and the people they want to reach. 

Picture this:

You have an article which is formatted in two different ways – as a written lengthy article, and the other in the form of a video.

Which one are you likely to refer to?

That’s right, the explainer video!

Likewise, never leave behind a chance to collaborate or pick your followers’ cerebrums. In any event, something as basic as posing an inquiry or posting a survey can work.

Tapping into your followers’ FOMO (fear of missing out), story content on Instagram, and Facebook is only going to become more important.

7. Customize Your Content for Each Social Network:

It’s essential to recollect that only one out of every odd social channel is indistinguishable. You should always customize your content for every social media network.

Twitter

Twitter comes with a deliberate confinement – you can’t compose in excess of 280 characters in a tweet. Therefore always keep your message short, simple, and to the point. Including links and hashtags in your tweets is a good move. Even in twitter, visual content works far better.

Facebook

Facebook posts can be longer than any other content posted on Social media platforms but don’t doesn’t mean you should make them excessively so. Individuals can be effectively killed by a mass of content. It is constantly a good idea to incorporate some personal comments, even if you are simply sharing curated content. Short videos perform well on Facebook. Use visual content – images or videos with your every Facebook post, relating them to your text.

Instagram

Instagram is a platform that only works with visual content. One can only share pictures and videos on it. It is one of the most used platforms in this generation which includes tremendous competition. You have to come up with the best strategy for your Instagram account to stand out. You also have to understand how Instagram algorithms work and the type of content your audience expects from you.

LinkedIn

LinkedIn is a professional network, so you need to ensure that all the posts you share there are suitable for such a group of people. People often read posts on LinkedIn hoping to educate themselves, particularly anything that can help further their careers and gain knowledge, moreover, stay updated.

8. Metrics

Regardless of what you’re selling, your social media strategy ought to be information-driven. 

That implies concentrating on important social media metrics.

Make it a point to adjust your social media objectives with your overall marketing strategy. This will make it simpler for you to show the estimation of your work and get official purchase in and venture.

what is smm

How about we investigate a couple of critical social media metrics underneath that can assist you with picking up lucidity on the adequacy of your marketing.

  • Followers/Page Likes – This shows how huge your social media audience is.
  •  Reach – The total number of unique users who have actually seen or paid attention to your content.
  • Engagements – The total number of Likes, Comments, and Shares your content has received
  • Clicks – The number of times your posts have been clicked by the users. 

And here it is — the social media marketing strategy!

But that’s not the end. As referenced over, a procedure is the place you’re going; a strategy is the way you’ll arrive. You have chosen where to go to; presently you need a strategy. To make a plan, you have two options, hire a team and let them work on it, or work with an agency that can do this for you.

What does SMM stand for in Digital Marketing?

SMM stands for Social Media Marketing

What does SMO mean

SMO is Social Media Optimization, basically, it's performance marketing which is sales driven.

Why is SMM important?

According to Statista: In 2020, an estimated 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Social network penetration is constantly increasing worldwide and as of January 2020 stood at 49 percent. Now there's a good chance that the majority of your target customers are present on Social Media. So, it's an ideal place for you to market your product.

What are the best SMM Platforms?

1. Facebook 2. Instagram 3. LinkedIn 4. Twitter

how to create quality content

Creating Quality Content In 2020

Creating Quality Content In 2020 1000 563 Admin

Content Marketing trends have changed big time and continue to do so. Especially in 2020, when the pandemic has caused innumerable content creators to surface. The ‘content clutter’ is causing havoc on the internet. People are getting overwhelmed, not just by consuming so much content all at once but also by the pressure of how to create quality content, as fast as possible, in minimum intervals. There are specific areas in an Internet marketing company that works towards keeping track of content and the trends to follow.

People who are creating content may or may not be aware of how they’re doing. They may use tools like Google Ads to increase reach, and Google Analytics to analyze the impact of the content. However, there are content wizards, who are so good at creating amazing content, that their content alone, can teach us a thing or two. 

  • TED

TED is a video content medium, that provides a platform to industrialists, entrepreneurs, and pretty much people from every field to share their anecdotes and experiences. TEDx has millions of followers on YouTube and with its start in 2010, they were clear that people want to learn, be informed, and consume content that provides some value to them. Hence, they continuously did and are doing the same by following the content marketing trends.

  • Jay Shetty

The brand that ‘Jay Shetty’ is, wasn’t this big initially. Jay Shetty’s story is similar to Robin Sharma’s book title ‘A Monk Who Sold His Ferrari’. Only in this case, Jay Shetty was a monk who, because of his monk-life lessons, got many Ferraris.  He started to provide lessons to the rest of the world. The approach of his presentation became his unique selling point. The power of his high-quality content lies in an omnichannel presence towards his audience via the art of storytelling.

how to create quality content

Useful Tools To Create Quality Content

Generating great content ideas is a creative process but with changing content marketing trends, the ideas are right in front of us. One thing we learn from online creators is how to create quality content. However, there is a whole process that goes into providing quality & good content for websites. There are some key points that can help with the high-quality content & give more relevance, reach, and respect to it. 

SEO

When it comes to search engine optimization, content marketing trends don’t matter. SEO is the everlasting tool for high-quality content. Good content for websites you own is the one that has been well researched in the keyword area. Keyword research gives your content wings, if you will, to go anywhere on the web. 

Multimedia

High-quality content is created by keeping in mind the audience. You don’t want them to get bored and as psychologically proven, Visuals are highly recommended for a better understanding of any content. Videos, GIFs, Images, infographics are all likely to keep the audience hooked till the end. If your content quality will enhance, so will your brand value. 

Formatting

Most of the content online gets shrugged off due to poor formatting. The heading is the first & only thing that attracts an audience and a high-quality content consists of catchy & crisp heading. Keeping paragraphs short is another content trend. People don’t like to read long paragraphs & prefer shorter ones, which also makes your content richer in terms of content consumption. 

The readability increases with shorter paragraphs and readable fonts. So for high-quality content, choosing the right font is also another way to up the game. Using a balanced language throughout with all the questions answered. Working on the formatting will give your content an A-one quality.

Determining Marketing Goals

When you create content, you first think about what resonates with your brand and your target audience. In the age of rapidly changing content marketing trends, having a marketing goal is the first step to giving your content quality.

Look for the most popular and effective marketing tools and then determine your marketing goal. Know what your brand needs. Having a goal will give you a purpose to create more and more quality content. Create short-term goals and experience short-term success for long-term ones. Once you set a goal, work only towards that goal. A monthly plan or a weekly one, as per your convenience. 

Consumer Value

When we talk about creating quality content, the first thing we note is consumer value. Any content is quality if it’s giving something to the person consuming it. It can be in the form of information, entertainment, or materials like links, pdfs, book recommendations, or ebooks. An audience will come back to your content only if they get something out of it. Give them as much value as possible. That alone is enough to start off with creating high-quality content.

Collaboration

How to create quality content in 2020? Ask influencers or affiliate marketers. This year has given tremendous opportunities for internet rulers to rule and be rich. If your content is providing consumer value, brands will approach you soon enough for you to promote them with your content. 

If you have a brand approaching you for promotion, you need to make sure that the brand is reliable and is resonating with your own brand value, only then will your promotional content be of quality. 

Apart from that, Guest blogging & other medium collaborations are also a great way to up your content game.  

how to create quality content

How To Create Quality Content:

1. RESEARCH

The first step shall always remain – Research. Nothing can go right without thorough research. You need to research your content, niche, audience, competitors, marketing strategy, and everything that enhances your content quality.

2. PLAN

After fruitful research, plan your content according to the platforms you’re going to publish it too. Compare the target audience and strategize how much time you’ll take to create your content. Accordingly, provide teasers to your audience about the content you’re working on. Like the Guessing Game or Polls. This will keep your audience hooked, even before your content gets published. 

3. CREATE

Create your content with your plans intact and your research in hand. Keep pointers using an index card or a planner of the elements you need, to create high-quality content.

4. REVIEW

Now, review the content you’ve created, edit the visuals, text, language, or style wherever necessary, with an audience mindset. You’ll understand what your audience would like and what they may not.

5. PUBLISH

Once you’ve analyzed the content, share it with your audience. Reply to every comment possible and keep an open mind to receive constructive criticism, which is also a contributor to creating quality content in the future.

Conclusion:

With such tools and steps, you can create quality content without wasting your time. Creating good content in 2020 is like being true to yourself and your audience. Research and create with all things in mind, your website will have lots of organic visitors. Take the example of TED, Jay Shetty, Seth Godin, Simon Sinek and so many more online musketeers, whose content quality has been top-notch and who’re still working towards high-quality content every day. You can also take the help of a creative agency as it works towards creating quality content or helping brands to do that.

The one more key to creating high-quality content is also to not get carried away with one type of quality content. Instead, after sharing one, start working on another higher quality content. Because we know, if the consumer is the ruler, the content remains king, and quality content stays for a long time.

What are you waiting for? Start creating!

Digital Marketing Case Study – Floresta Goa

Digital Marketing Case Study – Floresta Goa 497 249 Admin

Floresta Goa is India’s first BioPhillia Architecture Apartment. Floresta is conceptualized and designed for those who seek to live in the wilderness, for those with a green heart, for those who embrace the idea of co-existing with our eco-system and all those who are re-thinking of the way we choose our spaces in the city.

To find out more about Floresta Goa, visit their website:

https://www.florestagoa.in/

Given below is the Digital Marketing case study of Floresta Goa.

BRIEF

Floresta Goa approached Moshi Moshi for digital marketing and for website designing. The objective was to increase brand awareness and lead generation to sell their apartments in Goa. The target group was the people across PAN India, who were looking for holiday homes and who wanted to invest in properties.

APPROACH

Moshi Moshi team planned the Floreta Goa’s website in a way that it depicts the surrounding of the apartment. We came up with an idea of showcasing the actual path from the sea to the apartment. i.e., how it is only 600 meters away from the delightful shoreline and surrounded by nature.

Now for Social Media Marketing, our strategy was clear. We concentrated on Brand Awareness at first by making posts on the amenities of the apartment and about the location depicting why Floresta Goa is different from other apartments.

Step 1. Location Introduction Video

Step 2. The Introduction Post On Social Media Platforms

Step 3. Post Showcasing The Amenities 

 

Step 4. Social Media Posts Related To Offers

We started the lead generation campaign on Facebook and the response received from the campaign was impressive. There were two campaigns for Floresta Goa, the first campaign was about the offer of flat Rs.7 Lacs off on all the apartments and the other was a curiosity campaign that evoked curiosity among the viewers which directly lead them to the website.

For accelerating their presence on Google Search we ran Google Ads in the form of Display Ads and Search Ads.

RESULTS

The Social Media campaigns and Google Ads for Floresta Goa yielded desirable results.

Overall we managed to generate more than 750 leads in just 70 days which includes more than 150 relevant leads from Google Adwords, 600 leads from Facebook, and 12 leads on LinkedIn.

From Facebook Campaigns, around 192,816 total reach and 400,110 impressions are generated.

 

 

 

Through the Facebook campaign, the post engagement and post reach has been increased by 82% and 46% respectively.

The Unique and concise Social Media content that we devised for Floresta Goa helped them in the conversion of leads.

Moshi Moshi is one of the fastest-growing Ad Agency in Bengaluru which offers creative solutions to your business.

Wanna discuss a project?

Contact us: +91 9148544178

Mail us: sales@moshimoshi.in

Visit our website: https://www.moshimoshi.in/ 

We would love to hear from you.

 

Google Ads Case Study – Wega Cabs – 100% Increase in CTR

Google Ads Case Study – Wega Cabs – 100% Increase in CTR 497 249 Admin

CLIENT

Wega Cabs is an airport taxi service in Bangalore offering hassle-free rides. The company’s vision is to provide a seamless ride experience for the customers and the drivers to get around quickly and safely. They achieve this through their affordable price strategy, high standard of service, and a reliable cabs service. The taxi bookings can be done through the website or through the 24/7 customer service number.

For more details, visit: www.airportcabsbangalore.com

BRIEF

Wega Cabs, being an online taxi booking company, their aim was to increase the number of taxi bookings for the business. They approached Moshi Moshi to help them gain more customers and increase their conversions, through Search Engine Marketing. Our approach began by optimizing the right keywords, ad extensions, and efficiently executing the campaigns. The campaigns were devised for 45 days.

APPROACH

Moshi Moshi’s goal is to increase the leads i.e the number of taxi bookings for Wega Cabs. The challenge here was to attract potential customers over other competitors and make them take action on the website/ or through a phone call. Here, the action being booking a taxi.

Moshi Moshi created Google ads Search campaigns for Wega Cabs, with Lead Generation being the campaign objective. In the campaigns, Search Ads were created to attract customers to the booking site and Call ads were created to book the taxi service conveniently through phone calls.

Campaigns were strategized and, the irrelevant searches were decreased using specific keywords,  to improve the conversation rate.

RESULT

1. Growth Insights

  • Click-Through Rate (CTR) – increased by 107%

Prior to the campaign, Wega cabs generated 8.15% click-through rate (CTR). After devising the campaign strategy on the same spending budget, the click through rate (CTR) has now increased to 17.52%, with 25% increase in the cab bookings.

Through Search Text Ads and Call Ads, we were also able to target the ads to a more relevant audience and generate the maximum number of leads for the business at a minimum cost per lead.

2. Auction Insights

  • Impression share – Increased by 130%

At the end of the campaign, Wega cabs were able to achieve 75.9% Impression share from 32.93%.

  • Ad position – Avg 1.9 position

The average Ad position is maintained at 1.9 positions and is now on the top of the Search engine page.

The Auction insight graph displays the clicks, impressions, CTR, and the ad position during the campaign period.

3. Conversions

Overall, In the 45 days campaign, Wega cabs have gained 25% more leads, with the same spending plan as prior to the campaign, yielding a good Return on Investment (ROI) for the business.

The unique and specific keywords, ad extensions strategy that Moshi Moshi devised for Wega Cabs, helped the business gain more customers, thereby, increasing the conversion rate.

The key takes away from the campaign would be to align the campaign goals, with the behaviors of the customers and to include specific keywords, Ad word extensions. It is also crucial to target the right locations along with the timely delivery of the campaigns.

Moshi Moshi is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

Visit our Website: https://www.moshimoshi.in

Call us: +91 9148544178

Mail us: sales@moshimoshi.in

BIESSE Case Study

BIESSE Case Study 497 249 Moshi Moshi

CLIENT

BIESSE India, a direct subsidiary of the BIESSE Group is one of the largest producers of woodworking machinery in India.

The Company designs manufactures, and markets a comprehensive range of technologies and solutions for joiners and large furniture, windows, doors, and wood building components manufacturers. In recent times, it has also been active in the plastic processing machinery sector and developing ad-hoc solutions for a growing market.

Website: https://www.biesse.com/in/wood/

BRIEF

BIESSE India approached Moshi Moshi with a primary objective to increase sales. 

The brand wanted to create an online presence through branding and sales campaigns, all over India, by implementing Search Engine Marketing Strategy.

APPROACH

Working for BIESSE was quite an interesting and informative venture for our team. With an aim to generate leads and sales, we built an effective Search Engine Marketing Strategy by creating search ads.

Since Biesse’s products cater to the large scale production industry, our major challenge was to tackle irrelevant searches. The keywords used were overlapping with other small scale and retail businesses. 

To overcome this challenge, we used specialized keywords to target the right customers. We also initiated branding and remarketing through video and display ads,

RESULT

We achieved favorable results through our campaigns. In a span of 6 months, our campaigns generated  67K+Clicks, 821K+ Impressions, 8.19% Click Through Rate, 46.19% Search Impression Share Rate, and maximum leads. 

If you are thinking of taking your brand to the next level by keeping your customers engaged and excited about your products, then Moshi Moshi is right at your service.

CONTACT US: +91 9071704417

MAIL US: sales@moshimoshi.in

WEBSITE: https://www.moshimoshi.in/

Digital Marketing Case Study: Uniso

Digital Marketing Case Study: Uniso 497 249 Admin

Uniso is a one-stop-shop for finding unique gifts, fashionable accessories, imported home decor, uber-cool stationery products, and much more.

Uniso now has several stores in Bangalore in Jayanagar, VV Puram, Kanakapura Road and Yelahanka.

You can find out more about Uniso on their website:

https://www.unisoindia.com/

Brief

Uniso, as aforementioned, is a retail chain. They wanted to work with Moshi Moshi for the initial branding of their Jayanagar Flagship store. The objective was to increase brand awareness and to increase footfall in the Jayanagar Store.

Their requirements also were for Social Media campaigns.

Approach

Uniso suggested that we go ahead and devise our own strategies that would help them fulfill their requirements.

So based on this, we devised social media campaigns and some offline promotional events.

We realized that in terms of their online presence, the content was something that needed to be worked upon.

For Social Media and Online Branding, we made an introductory video for Uniso. The video was basically an introduction to Uniso, their product range, their store location, and other such things.

We then moved on to make a series of stop motion videos featuring their products.

As for Instagram and Facebook posting, we made colorful mockups for featuring Uniso products. We also included short and attractive content, describing the product.

For Offline Branding, We made a Voxpop Video. Voxpop Video basically refers to videos that engage with the public directly. The Voxpop video was conducted on the day of launch.

The Voxpop video involved Team Moshi Moshi conducting fun games and distributing vouchers worth  Rs 300, Rs 500 and Rs 1000. We distributed around 150 vouchers.

One of the many games in the Voxpop included ‘Guess the product’ which involved the participant to correctly guess what the product is. The intention here was to bring out the uniqueness of Uniso products.

Results

The Social Media Campaign and the offline promotional events for Uniso yielded extremely desirable results.

In terms of online platforms, our social media strategy and content revisions helped Uniso garner more likes.

Total Minutes of Video Engagement

The Total Engagement as recorded from 5th July to 13th August was 6.5 K.

The Total Number of Reach:  1,50,000.

Facebook Engagement (as seen in likes, comments, and reactions) was also seen to increase by a great number. The Total engagement rate was seen to be increase by 44%.

The Unique and concise Social Media content that we devised for Uniso also helped them in  Social Media Optimization and Social Media Marketing.

So, one takeaway for you from this could be that content is the ultimate king! No matter how much money you spend on increasing your online reach, it all boils down to the content. So focus on your content and your social media is sorted.

Moshi Moshi is creative branding company in Bangalore. We offer you premium branding services like Logo, Merchandising, Packaging and Social Media Campaigns.

Call us: +91 9148544178

Mail us: sales@moshimoshi.in

Visit our website: https://www.moshimoshi.in/

We would love to hear from you!

social media content marketing

The Importance of Content in Social Media Content Marketing

The Importance of Content in Social Media Content Marketing 512 288 Admin

Social media is the main source of digital marketing in the current era. It drives the forces of quality content and reaches millions of people in the shortest time duration. It increases the brand’s traffic, customer satisfaction, SEO, and brand loyalty. Most companies try to stay at the top of their game with their social media marketing. And with the right content, they can further boost their brand. 

social media content marketing

Content is a broad category that encompasses anything that can be marketed. For social media marketing, a mix of different types of amazing content is the key. Content is the first thing that customers notice while purchasing any product or service through social media. If the content does not meet the customer’s expectations they are likely to not purchase anything even if the product is adequate. 

There are several types of content that can be used effectively to strengthen a brand’s social media marketing strategy. 

Types of Content 

Images

Visual content is highly regarded on social media. It is understood quickly by followers and does not require any decoding. Visual content is easy to create as people can use their smartphones to capture images. They can edit these images with apps that provide features such as filters, crop, exposure, etc. 

The best platforms for image-centered content are Instagram and Pinterest. Facebook, Twitter, and Snapchat are also well-known platforms for visual content. 

Posts and blogs 

Written content can be extremely persuasive and brands must try to use it to the best of their abilities. Content is considered well written when one has a good grasp and command on the language. It is a great way of sharing information with customers about the brand and its products. If the written blogs and posts provide useful information, customers are likely to trust the brand more and purchase their products. 

Blogs can help increase more traffic to the brand’s page, as it increases SEO and audience engagement. 

Video 

Another great type of content is video marketing. It has gained mass recognition in recent years and is widely used for social media content marketing. It helps create a relationship with the audience and increases the return on investment. 50% of customers are more interested in video content than any other form of content. 

social media content marketing

Video content can be designed based on what the target audience wants to see. Brands can shoot “How to” videos and product demonstrations that teach customers about the usability of the product. This can be an effective social media content marketing strategy to influence them into buying the products. 

Platforms such as Youtube, Facebook, IGTV (Instagram), Linkedin and Twitter are ideal for video marketing. 

Infographics

Infographics are digital visuals that help to explain concepts with statistics and text. They are used to convey ideas that are complex in nature. It is an effective way of communicating with followers by using simple words and clear images. Infographics require a great deal of creativity as well as research. 

Importance of Content 

Brand reputation and trust 

Customers tend to create an opinion about the brand when they see good content. If the content is insightful, they tend to value the brand more. With this, brands establish a certain level of trust with their customers which in turn, builds a positive brand reputation. And if the brand is publishing content on a third-party portal as a part of their outreach strategies, the brand then seems to be more reliable and reputable. 

Helps improve SEO

The visibility of any digital brand depends on its SEO strategy, and content is the best way to improve it. The more a brand posts on their social media, the more traffic they tend to generate. But sometimes, posting frequently may not result in increased traffic but it does give a chance to rank more keywords

Frequent posting about various topics by the brand on their website or blog gives visitors a chance to view different types of content. They spend more time on these portals which leads to higher on-site time, which further boosts SEO. 

Customer relationship 

Several brands depend on loyal and long term customers for their main source of revenue. And if these brands wish to retain this stream of revenue, they must establish a good relationship with their customers. This is where the quality of content plays a huge role. Content is an important part of establishing trust and building healthy relationships. 

The kind of content produced by the brand ensures repeated sales. If the content is engaging, customers are likely to purchase from the brand again.

Sets you apart from the competitors 

Having an edge over your competitors is a part of every business’s strategy. Social media content marketing can be one of these strategies because content can make your business seem special. 

The language of your content can also differentiate you from your competitor. A unique style of content can help your brand seem distinct and exclusive. 

The kind of content your brand creates can decide the customer’s preferred style. They will purchase from the brands that employ creative content on their social media. 

Cost-effective 

Another importance of content in social media is that it is one of the most cost-effective ways of digital marketing. Small businesses, that don’t have huge capital set aside for advertising, can benefit from social media content marketing. The affordability of content marketing is very attractive to brands and they invest their digital marketing budgets on the same. 

Content also ensures great Return On Investments due to its affordability. Content marketing produces 3 times more leads when compared to paid ads. 

Examples of social media content marketing 

To understand how social media content marketing is beneficial for businesses, let’s look at how brands have used content in the best way possible. 

Share A Coke 

This is a widely talked about a marketing campaign that broke the internet. This campaign originated in Australia where 100+ common names were written on coke bottles along with #shareacoke. These bottles sold fast and customers were persuaded to share their bottle on social media with the hashtag.

Everyone wanted to be a part of this trend because the campaign was well strategized. The campaign targeted those who are constantly engaging and active on social media platforms such as Twitter and Facebook. 

This social media content marketing strategy made the campaign highly personal and engaging. The use of common names made consumers feel that it was designed just for them. It also made people feel like they should share a coke with loved ones and feel a sense of closeness with others. 

This strategy not only helped coke sell thousands of bottles, but it also improved the brand’s reputation and credibility. The campaign also portrays the importance of content in social media and how it can be marketed in the best way. The campaign continued to grow after its commencement in 2012 and is often considered by the experts as one of the best content marketing campaigns. 

TED 

Another great example of social media content marketing is TED. TED organizes global conferences and invites some of the best thinkers of our time. The reason TED is so successful is that it does not aim at boosting its SEO. TED mainly focuses on its content and has understood the importance of content marketing

They only invite highly reputed people to come and give talks on trendy matters that their followers would be interested in. These topics are diverse in nature but have a positive effect on the listeners. The organization also understood the importance of free quality content and started sharing their videos on Youtube to reach more people. Currently, TED has more than 17 million Youtube followers. 

In conclusion 

Social media content marketing is very effective if it is used correctly. Several brands have gone wrong with their content, which has hampered their business. For example, Ogilvy India suffered a backlash when they tried to market Kurl-On mattresses by showing a cartoon of Malala Yousafza falling on a mattress after being shot and then bouncing back up towards accepting an award. This led to hurting the sentiments of people since the content was extremely insensitive. 

Brands must be careful and sensitive to their image. They can reach out to a good advertising agency, who can help them strategize their campaigns in a positive light, and not evoke any negativity. By doing this, brands can enjoy the benefits of social media content marketing.

Instagram Branding

Build Your Brand With Insta : 4 Tried-and-True Instagram Branding Tips

Build Your Brand With Insta : 4 Tried-and-True Instagram Branding Tips 800 450 Admin

Followers may come and go but Instagram branding goes on forever. Instagram is no more a destination for private accounts, it’s for a whole lot more. Businesses are slowly shifting to social media branding through Instagram. Many small businesses start their company through this social networking service. 

Instagram has the highest engagement with followers of brands. It is a two-way communication model where brand followers can easily pose questions about products and services, and receive quick responses. This helps brands create personal interactions and relationships with their customers. 

Instagram Branding

It is also the most visually and aesthetically pleasing platform which allows the website to revolve around imagery. Photographers, graphic designers, artists, and models have a great opportunity to grow their businesses and creativity. 

As people move towards image-oriented content, Instagram receives 68% engagement between brands and users, while Facebook only receives 32% engagement for the same. With twice the engagement, Instagram becomes the perfect destination for digital branding

With the help of Instagram branding, companies can share their business, connect with interested users, upload pictures of their products and services, and overall increase their Return on Investment. 

The following are some tried and tested Instagram tricks and tips that will boost your brand and improve its image in the eyes of followers. 

CREATE AN EXCLUSIVE BRAND HASHTAG 

The most discussed Instagram tip is to create a hashtag that can exclusively be used by the company to share its messages and images. 95+ million posts are generated on Instagram every day and with the help of the hashtag system, the right content reaches the right people. These hashtags can be words, phrases, or titles that include the name of the brand or any brand-related lingo. 

Customers may already have a brand hashtag they use online, without the knowledge of the company. The company can either join in the same hashtag or create a new one that fits their branding needs. 

#brandname can be created by the company for Instagram branding. They can post images of their products and add the hashtag to their captions and bio. These hashtags are clickable which allows interested users to search for more products and reviews with the same tags. 

For example, Sabyasachi has effectively used hashtags on its official Instagram page. Every post has #Sabyasachi, #TheWorldOfSabyasachi as common tags, and additionally, they add #BridesOfSabyasachi or #SabyasachiJewellery based on posts of bridal lehengas and jewelry. These hashtags are easily searchable and there are more than 500k plus posts with tags related to the company. 

These hashtags help businesses categorize their posts, attract followers, increase overall engagement, reach the target audience, and strengthen their brand image. E-Commerce brands especially benefit from this Instagram trick. 

CONTENT MANAGEMENT IS THE KEY 

Instagram Branding

Aesthetics attracts the eye. It is fundamental to have a visually pleasing Instagram page otherwise no one is interested. Products generally appeal to customers when they look a certain way. It will be to the benefit of the brand if they come up with themes for their page, as it can help them market their products better. 

In order to have a cohesive page, use the Instagram trick of filters. Filters can make or break the aesthetic of brands. Using one specific filter throughout the page can enhance the brand’s appeal. 

The application of brand colors to the images posted on the page also has its benefits. Customers soon associate colors to brands, like red and blue for Pepsi. This association will trigger the customer’s memory about the brand whenever they see these colors, thereby creating a strong brand image. 

PROMOTIONAL CAMPAIGNS OR CONTEST

Another great Instagram tip is to run a contest or create a promotional campaign. Promotional ads can include videos or posters that have a strong message about the brand or a cause it supports. The customers’ sentiments are targetted and they try to be a part of it by posting on their own feeds with relevant hashtags. 

Contests on Instagram are generally well-received by users. These contests may range from giveaways to “posts pictures of yourself with our product and get 10% off on your next purchase.” Brands can give the users a particular hashtag they are supposed to use and they can include this tag on their bio as well. Rules can also be added in the description so the users know how they can enter the contests. 

Several skincare brands organize contests for their followers in which social media influencers are asked to promote their products on their pages. These influencers test out the products and give reviews to their followers and persuade them to try it as well. The brand is then able to reach a larger audience who can learn more about their products and purchase them in the future. 

Everyone likes free goodies, many interested customers come flocking to these contests and try to win gifts. It also helps in boosting sales of the company’s products. This further helps the brand engage with their clients on an intimate level. 

OFFER SALES ON POSTS 

A company’s Instagram branding can become impactful if they try to include sales for their products and services. Sales help in bringing traffic to the Instagram page and the number of followers increases as well. 

The caption of the posts can include promotions and offers. Codes for availing discounts can be mentioned along with the terms and regulations. Users can visit the website that should be linked in the bio. This reduces the effort from the customers’ side. 

Instagram stories can also be used to inform people about the sale. The sale can become more exciting if a time frame is established. For example, “the sale will last only 2 hours so visit our website now.” This will create excitement amongst buyers. 

IN CONCLUSION

Instagram Branding

Instagram branding can uplift a business by creating a favorable image in the public’s eye. Companies that maintain a level of transparency with their followers have a good relationship with them and are more trustworthy and influential. Brand loyalty is soon established among product users. Their competitors in comparison, who don’t maintain an Instagram page are at a disadvantage. 

It may take a while to figure out what is the best way to market a business on Instagram but with the help of the above 4 tips, companies can create a basic framework on what their focus should be. These tips will reduce the guesswork that they may have to sit through. Receiving the required traffic on these businesses may take a while but with the right Instagram tricks, the number of followers and posts will increase. The company will then easily be able to reach its goals. 

why digital marketing

Why Companies Turn To Digital Marketing To Survive COVID-19

Why Companies Turn To Digital Marketing To Survive COVID-19 800 450 Admin

The ongoing Covid-19 pandemic has disrupted the functioning of the nation and many industries are still trying to cope with the New Normal.  All companies are burdened due to the changing scenario and have been vigorously experimenting with new ways to stand out in the competitive market. They are trying to overcome challenges and implement uncharted routes to sustain and grow amidst the pandemic.

This unprecedented event has shown us real difficult times but privileged times as well. As they say, every problem has a solution. This pandemic has introduced us to a whole new world.  While a few companies are fraught with uncertainty, most of the companies are becoming innovative and have utilized the lockdown situation to their privilege by shifting their businesses online.  Advertising agencies have seen an upsurge in the number of queries related to digital marketing and have been constantly recommending solutions.

Why are companies moving to digital presence?

The current pandemic has definitely changed the entire marketing landscape and even traditional marketing solutions have shifted to digital marketing.  Technology has proven to be a boon in such times for every individual and digital marketing has made things convenient for businesses due to many reasons.

Psychological impact on customers

Customers today are not comfortable venturing out. They are stepping out only in case of an immediate requirement. There is still a great sense of fear in people. And once the crisis resolves or rather gets easier on us, the psychological impact of the virus is bound to stay for much longer. The customers are still going to hesitate to visit the market place for any kind of shopping or other requirements. The entire consumption model will witness a change, pushing the customers to further resort to digital adaptation.

Retail has taken a major hit

With the entire nation going under lockdown; the businesses have taken a major hit. The current COVID-19 pandemic has highly impacted all the businesses, especially the ones that have had an only retail presence and no online presence. Digital marketing solutions have come to the rescue of these businesses. It provides them with a platform, to make their products and services visible.

 Reach the right customers

The pandemic has minimized travel and also prohibited transportation for a few businesses, nationally and internationally. Due to this, it is difficult for businesses to meet their customers or explain their products. However, digital marketing simplifies the process for businesses to be able to reach their target audience in any location and from any background. It also allows the customers to surf online, as per their requirement in choosing the right product.

It is measurable and convenient

Having an online presence helps the audience understand your company objectives or brand offerings, which helps them to build brand loyalty and credibility. Today, customers want to visit your website and check your social media pages before making a decision. They want to check your reviews and potentiality.

Especially in the current times, customers want to know the safety precautions you are undertaking without visiting your store or office. And all this information can now be provided to them online, at the comfort of their home.

But the question that would arise would be why digital marketing when you already have loyal customers who would still purchase from you. Digital marketing will help you not only widen your reach but it also helps in evaluating and measuring your customer base. This in turn helps you come up with innovative ideas for the growth of your brand. 

It is safe and accessible

Companies can be more accessible to the audience they are trying to reach. By having a presence on the web, your customers can reach you at any time and even now when the office is closed during the pandemic. By creating a website and implementing search engine optimization, social media optimization, search engine marketing, or social media marketing; your companies stand a better chance at garnering visibility. It also helps a company sustain itself in the competitive market since customers are able to find your business in the first few pages of Google Search and there are high chances of them reaching out to you before your competitor.

How digital marketing has helped a few businesses cope with the pandemic?

Out of sight is out of mind. With the current pandemic situation where most of the businesses are either working from home or non-operational; the only way right now to be in the sight is by being online.  A few are still wondering, why digital marketing has become a fundamental need for most of the companies today, Digital marketing is definitely a requisite need today to reach out to your audience.

For instance, a few retailers like grocery stores and food retailers have been operational during the pandemic, but a few were still not able to meet the demands of customers entering the store due to the limited supply of the products.  However, customers were able to find the products online. Brand’s online presence and delivery have really helped the customers acquire the necessary products.

Educational institutions and individual businesses have also taken to online presence and digital marketing. Digital marketing has not only helped them market their services to the right audience but also strengthen their brand image by providing the right information. Most of them have also taken to online teaching and are also releasing YouTube videos on various educational and informative topics. This has helped enhance their brand credibility.

There have also been businesses that have been existing for a really long period in the market and are used to retail presence. While it has been easier for startups to cope with the changing model, a few businesses are still trying to adapt to the change.  We are all aware that changing a long term mindset is an extensive process and it is complex to break the barrier of culture change. This is where advertising agencies have been playing a major role in helping the businesses cope with the changing model and make them realize why digital marketing is now going to be a necessary marketing strategy. They have been using their knowledge and experience to not only help the business compete online, but have also been assisting them understand the online market.  

Wanna Discuss Work?

Tel: +91 9148544178 | sales@moshimoshi.in