Digital Marketing

The Most Common SEO Mistakes to Avoid 2020
The Most Common SEO Mistakes to Avoid 2020 Moshi Moshi

With a lot of content being created and promoted online each second, the competition to capture your audience’s attention and also rank on search engines has become more cut-throat. Hence, we apply all the advanced SEO techniques hoping that we can outperform our competitors. But, we are so focussed on advanced SEO that we end up making some small and most common SEO mistakes that can lead to insurmountable errors.

We can miss the chance to rank for the dream keywords if we avoid or think that these are all tiny issues and don’t provide that much importance. The below infographic by SE ranking shows the SEO mistakes to avoid in 2020. 

seo mistakes
With over 2 trillion searches on Google every 12 months, search engine optimization is about finding a balance between audience-centric content and convincing search engines that your content is worthy enough to rank. It isn’t that easy to stay on top, with many people falling into the trap of common SEO mistakes. Therefore, we need to understand what are the SEO mistakes to avoid in order to get the desired results.

seo mistakes

SEO Mistakes to Avoid:

1. Using incorrect keywords:

One of the most usual mistakes while selecting keywords is neglecting what search engines and customers want and focusing on your preference instead. Sometimes you might focus on a keyword that does not fully consider the subject of the content or be opposite to the user’s search intent. Hence, it’s important to do keyword research before you begin optimization.

Always remember to choose keywords with maximum search volume and least competition. You can use tools like Keyword Planner, Ubersuggest, or even do competitor research to decide on the best keywords to use. 

2. Keyword stuffing:

You might think that overusing the keywords in your content would boost your ranking. That is a common misconception and an incorrect strategy. Going overboard with the targeted keywords is considered as keyword stuffing or overusing your supposed keywords. Such an approach makes your content useless to its targeted audience. 

Google currently employs a special type of search called Latent Semantic Indexing (LSI). This will recognize the topic of your content without having to fill in your content with repeated target keywords.

3. Not checking for plagiarism:

We all know that duplicate content is penalized and we should focus more on creating original content.  But what we fail to realize is that sometimes unintentionally our content may be plagiarised, leading to a penalty.

Hence, it is recommended to always check for plagiarism after creating new content. There are various tools for plagiarism, why not start checking right now.

4. Forgetting about website speed and mobile-friendly experience:

The quality of your website, particularly its performance on mobile devices, is very important for users today as most people use smartphones to browse on the internet. When the website is not smartphone friendly, Google and other search engines will downgrade your website.

The same goes for the website speed, which is often given preference when ranking on SERPs. You can check your speed using tools like Pagespeed Insights.

The most valuable strategies for increasing site performance involve leveraging browser caching and optimizing images. You can optimize images with the help of a plugin known as Smush.

5. Not using anchor text for internal links:

We know that Internal links are very important for SEO as it helps in indexing our website. But, we do not add Anchor Text to link to our pages.

What is anchor text? Anchor text is basically a clickable word or a group of words that are connected to another page on our website and usually, they appear in blue color. But that’s not all we should know. The Anchor text we provide should link to an article/page with that relevant subject mentioned. 

The anchor text should not consist of words like “click here”, because it does not relate to its destination article. Use your subject keywords to internally link your web-pages, to make it user-friendly. 

6. Not including relevant external links:

To make the most of SEO, it is important to take into account external links as well. It is advisable to link back to websites that have given you backlinks, as that would attract traffic in the future. Always remember to link to reputable/leading websites.

7. Not focussing on good quality backlinks:

We all know that a backlink is important for off-page SEO but we forget the importance of good quality backlinks and start participating in link schemes.

Link schemes can include buying or selling links, link exchanges, or creating multiple websites, and providing backlinks. This is considered as spam by Google and it downgrades your website.

You should focus on creating natural backlinks by guest posting on top blogging sites. You can also reach out to influencers and share your blogs with them. If your blog content is relevant, they are likely to give you backlinks. 

8. Not creating title tags and meta description that increases CTR

We all know about Title Tags and Meta-description and we optimize them according to the keywords. But what we do not ask ourselves is, if our Title and Meta Description is enticing enough to get a click.  

We might be ranking higher than our competitors but does that mean we are getting more clicks?

For example, you are an SEO institute and you have mentioned in your Title and Meta-description  “Award-winning SEO institute. Book a demo session now.” You are likely to get higher CTR  through this than just vaguely mentioning that you offer an SEO course. 

9. Avoiding Content Marketing:

Content Marketing is all about creating the right content in the form of blogs, videos, or articles that help to build a strong relationship with your audience.

The most common SEO mistake we do is creating thin content by using article spinning software or not adding any value to the audience. It is not only about the quantity of your content but the content quality is what matters the most. So invest your time, money, and effort into creating unique and engaging content.

10. Improper site structure:

When you create a website you have multiple sub-domains. But you have to ensure that all the subdomains which are aligned follow a proper structure.

Let us take an example:

seo mistakes

As you can see, the Home page comes first, followed by About us, Services, etc. Instead, if you keep the ‘Services’ tab after the ‘Home page’ tab, it makes no sense as the viewer wants to know about your business first and then about the services.

11. Not doing regular Website Audit:

Another thing that we overlook is not doing a timely website audit. Ideally, you should conduct website audits every month since it is important to check for broken links or any other issues.

Also, google algorithm keeps updating so it is important to keep auditing your website. You can do a website audit with the help of tools like Screaming frog,  Google Analytics, Uber suggest and Moz trial. Ideally, you should also keep checking for any website issues/anomalies with the help of Google Search Console.

12. Not checking bad links:

We know that getting good backlinks can help us in the Search Engine Ranking Position (SERP). But what can we do about backlinks from websites which are spammy or low quality? Use the disavow tool from Google webmaster tool to control link juice. 

In this way, we are telling Google that “don’t attribute the link being provided by those spammy websites”. Hence it is advisable to regularly find out which links are devaluing your ranking and use the Disavow tool.

13.  Not having bing business listing/Not optimizing for other search engines:

We all optimize our websites for Google, but there are other search engines as well. Even though they are not that popular as Google, they should also be optimized. We can get customers from other search engines as well as there isn’t much competition.

Bing, by Microsoft,  is a search engine that has a market share of around 2.44% worldwide. If we optimize for Bing, we can get those customers as well. Also, we should not forget Bing business listing, which is similar to Google my business and helps with local SEO. 

Since we are talking about local SEO, we should also understand that if our target market is outside India we have to optimize for country-specific popular search engines. For example, Baidu for China and Yandex for Russia.

14. Not using Bing Webmaster tool:

In reality, Bing Webmaster Software is more sophisticated and it offers more resources for SEO practitioners than the Google Search Console. So, when we are already thinking of optimizing our website for Bing, we should not forget the Bing webmaster tool.

Now, that you are aware of the common SEO mistakes to avoid, you should aim to improvise them by 2020. Also, keep yourself updated with the latest SEO updates to remain ahead of your competitors. You should also learn about the entire online ecosystem and know more about other categories of digital marketing since everything is interdependent.

What are some common SEO mistakes?

No h1 tag, duplicate title/descriptions, no xml sitemap, pages with 4xx response, duplicate description etc.

What is bad SEO practice?

Bad SEO is also called black hat SEO, which are the activities done to get rankings in less time by violating search engine's terms and policies for example keyword stuffing, hidden text, etc.

What are the best SEO tools?

There are various free and paid tools for SEO, some of them are: Google search console, Moz, Semrush, Ahrefs, Majestic SEO are some common SEO tools.

What are SEO keywords?

Keywords are the words or phrases that define what your content is all about, in terms of SEO, they're the words that searchers enter into search engines, also known as search queries.

Content Marketing: Understanding the Concept and Benefits of Content Marketing
Content Marketing: Understanding the Concept and Benefits of Content Marketing Moshi Moshi

Content comes in many forms to us, and as humans, it has been the essence of our progress and development. It exists in everything we know or interact within our daily lives. It can be defined as the expression of thought through various mediums. The stories we were told as children, the books we read, the videos we watch, the pictures we look at, anything that conveys thought or expression, is content. In this blog, we will discuss content marketing and the benefits of content marketing.

We begin consuming content from a very young age, and in this developing world, we are almost constantly exposed to it in some form or another. Similarly, content creation is not new to us. Our crayon scribbles, the complex string of words we start to put together in our diaries at a young age, are both our forms of content creation.

benefits of content marketing

As we grow older, both consumption and creation take shape and we strive to find or offer value through them. Both of these processes are part and parcel of the growth of any individual and any enterprise. So, you must ask yourself how these crucial functions influence the business world? Content marketing is the answer to that question.

What is Content Marketing? 

Marketing is the most versatile and crucial tenet of the business world, so as it must, it found a home in the world of content creation and consumption. Building brilliant campaigns, distributing knowledge, initiating change and profit, studying, and acquiring skills are all propagated by content in marketing.

Content Marketing can be defined as the brands creating and distributing relevant content on a long-term strategic basis, to establish and propagate a relationship with their target group.

This form of digital marketing stands to benefit brands and consumers alike. Providing brands and individuals, with the potential help of marketing and advertising agencies with the chance to put their products and services across in an informative and efficient way. Content marketing also allows consumers with the chance to learn and educate themselves.

Types of Content Marketing

One of the reasons this form of marketing is highly efficient is because of the range it provides. There are many types of content marketing, and most can be divided into 4 umbrella categories.

1. Written Content:

Email marketing has been used commonly since the advent of email. eBooks, Blogs, and Articles are long-form highly informative content forms.

benefits of content marketing

2. Visual Content: 

Videos for websites, Youtube, other video channels, Infographics for websites, social media posts, as well as educational Webinars.

3. Social Media: 

Social Media apps, such as Instagram, Facebook, LinkedIn, Twitter, Discussion forums, such as Quora and Reddit.

4. Audio Content: 

Podcasts are an up and coming form of audio communication.

Choosing a type for your brand: 

Let’s take an example: Suppose you run a pharmaceutical company, and you recently received approval and launched a soap with a series of benefits unique to this particular product. As a brand, the most effective form of marketing for you would be through interesting infographics, social media posts, and videos. If a pharmaceutical brand were to write a blog, while it may attract intellectuals, researchers, competitors, and medical professionals, it will most probably not bring you any leads.

Evaluating what would be most effective for you is crucial. This can be done by analyzing the content your target audience most consumes or relates to, studying competitors’ marketing strategies, or simply studying the market and deducing the best strategy for you.

Why does it work? 

As any curious person would wonder, you must also want to know why content marketing has such a major impact, and why it works so widely. Like most forms of digital marketing, this form comes with a set of unique reasons for its success. Four of the majorly understood and appreciated reasons are listed below.

1. Ease of Access: 

With technology slowly but surely reaching every corner of the world, and content marketing is an extremely digital concept. It is the most accessible form of information out there. Regardless of gender, age, culture, or country, a majority of consumers have access to this form of marketing, making it highly efficient.

2. The Generation of Information: 

With an increase in the availability of information, there is also an increase in eagerness to learn. A generation of jacks of all trades are rising, and content marketing embraces that idea perfectly. In today’s informed world, having a basic understanding of a variety of subjects is applauded and appreciated.

3. Easily Monitored and Adapted: 

As a brand, being able to access your released content, and alter it in accordance with the times helps create a relevant and useful impact. It is important to adapt to the constantly changing times, and the digital marketing world allows it. It is also equally important to see what form of content is creating an impact so that you can further improve your strategies. Brands can do the same by studying their target audience.

4. Range and Variety: 

As stated in the previous section, content marketing provides brands with a wide variety of formats and platforms to choose from. This allows access to varying target groups simultaneously. While Facebook may offer them access to older groups, podcasts will provide access to younger people who work and learn at the same time. The opportunities are endless.

What to focus on? 

Walking into this field blindly will not only stop you from achieving your goals but will cause a major waste of resources. Knowing how to get a start on planning and conceptualizing your content when you create it is the first step towards a successful content marketing strategy.

1. Adding Value: 

All prospective clients are looking to attain something from their interaction with your brand. Give them something to look at, read through, maybe even bookmark and return to. Like the crowd knowing the lyrics of a band’s song, your customers should know your blogs, and what they offer. Adding value to your customers’ lives in more ways brings in loyal and learned leads.

Creating valuable content also helps you establish your knowledge and authority in your field. This further provides confidence and support for the impression you wish to and do put across in the world.

2. Target Audience: 

Studying and analyzing your target audience can change the trajectory of your brand entirely. Choosing the right form of marketing, the right platform, the right content, is crucial. When focusing on content marketing, do not forget to focus on the quality of the content itself. While you may create the perfect strategy, if your content does not provide relevance and quality, it will lose its weightage.

Therefore, it is important to study and analyze your audience and eventually mould your content to fit their needs and wants. Find what they would most identify with, and then move forward accordingly.  

3. Brand Identity: 

Remember to always emphasize the identity of your brand in the content you create. While ensuring your target audience remains appeased is important, it is equally important to keep sight of who you are as a brand, and what message you’re trying to put across. Losing focus of this can lead to content without a clear message, or identity, and leave your audience finding it hard to relate with.

Your identity can make or break your brand. How you show the content you put across plays an equally important role. Brand tone, language, and style come together to make your identity. Always wear it with pride.

4. Purpose: 

When you start creating content, what is it you are trying to achieve, and why have you taken the step into content marketing are the first questions you should ask yourself. If you’re attempting to gain leads, create your content, and build your strategy in accordance. Or if you’re attempting to create impact, or pioneer something new with your innovation or ideas, make sure you present that clearly in your content.

Keeping your purpose front and center is the only way to build a brilliant and effective content marketing strategy. Similar to every other field of marketing, what you aim to achieve is what decides what you will do.

What are the benefits? 

As explained in the content above, this form of marketing offers adversity, variety, and range like nothing else. With these endless functional benefits, content marketing also offers three major technical benefits to your brand. If one were to approach this from a thoroughly business based viewpoint, the following three benefits can be attained through content marketing.

benefits of Content marketing

1. Increased Leads and Sales: 

Creating varied content leads to varied availability, and as discussed earlier, with ease of accessibility, the reach is a lot higher. This provides multiple options for Calls-to-Action (CTAs) and multiple platforms from which to generate leads. 

It also allows for higher engagement with your potential customers, and if created well, your content can leave a lasting effect and a note of goodwill with your leads. Increased leads bring in increased conversions, eventually leading to more sales. A good strategy with a wide range can bring a major positive change to your brand.

2. Lower Investment: 

The varying options within content marketing require varying amounts of investment. For the most part, creating and circulating content is not expensive. While writing blogs for your brand, and using services such as Search Engine Optimization may cost the investment of hiring an agency. But it is still relatively less costly than major investments such as running print advertisements. 

On the other hand, running an efficient and well-strategized social media campaign can come at a minimal cost or even no cost at all. Even the more expensive options within content marketing come at a lower cost than traditional marketing for the most part, and bring in higher revenue.

3. Loyal Customer Base: 

With value-adding and interesting content, your brand can build a lasting impression, and supportive following. For instance, if you publish blogs weekly, and your content is relevant, you can create a following that returns to your blog every week, and in turn shares the content you create. 

Creating shareable content and interacting, can majorly increase leads, by creating the impression of a brand that cares for its customers. A loyal customer base can have immediate and long-term benefits for your brand. 

The benefits of content marketing are endless and highly valuable. Building a strategy is required to efficiently reap the benefits of this form of marketing, making it a top priority. Having gained an idea of the concept of content marketing, as well as how it can benefit your brand, it is important that you conduct further research, and make a switch soon. 

It is often said in the world of marketing that Content is King, and it could not be more true, or more relevant at this point. We suggest you use content marketing to ensure that this time may be of service to you.

What is content marketing strategy?

Content marketing strategy is a plan which helps you reach your audience and boost conversions. It includes creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

What are the types of content marketing?

There are 5 types of most commonly used content marketing: 1. Blog Content Marketing 2. Infographic Content Marketing. 3. Podcast Content Marketing 4. Video Content Marketing. 5. Social Media Content Marketing

Benefits of Infographics – Why B2C Business Must Use it
Benefits of Infographics – Why B2C Business Must Use it Moshi Moshi

Infographics have gained popularity in recent years. They have been generally utilized among organizations and associations in both digital and in print. In the era of Digital Marketing, Infographics have become an exponential way of presenting data in a very catchy way and there are proven benefits of infographics as well. Research expresses that the human brain processes image multiple times quicker than plain text.

Other research proposes that 40% of individuals will react preferably to visual data over text data. Visual elements are an extraordinary method to engage your audience and get them interested in your content. With an infographic plan, you can introduce data in a way that is outwardly appealing and engaging for your audience. Check out the stats about infographics by Fuzzy duck. 

In this article, we’ll discuss-
  • What are Infographics?
  • Why are Infographics popular? 
  • Types of Infographics 
  • Benefits of Infographics
  • How can you make an effective Infographic?
  • Why B2C businesses should use Infographics? 

What are infographics?

An Infographic is essentially a visual representation of information that aims to reach a wider audience by simplifying the complex data and arranging it in an easy format. It helps to make the data understandable to the audience at first glance.

Why are infographics popular?

Most people prefer visual images rather than the texts, people also love to share content that has captivated their attention and is visually appealing, nowadays popular infographics get viral on social media channels very quickly.

For example: Putting a thousand-word article on our Facebook wall with charts/tables seems to be very boring and lengthy and will not help me to engage the audience. In this case, I would prefer to post an infographic on my Facebook wall which will summarize all the content in a single image, which can engage people and can be shared by our audience.

Infographics can make simple and boring information exciting. We can share information through a visual & there are various types of infographics,

  • Statistical Infographic Template
  • Informational  Infographic Template
  • Timelines Infographic Template
  • Process Infographic Template
  • Geographic Infographic Template
  • Comparison Infographic Template
  • Hierarchical Infographic Template
  • List Infographic Template
  • Infographic Resume Template

Let’s understand the types of infographics in detail:

1. Statistical Infographic Template:

If you need to visualize survey results, present information from numerous sources, or backup an argument with important information, at that point a statistical infographic is the best infographic to do that.

A statistical infographic puts the attention on your information. The design and visuals will assist you in telling the story behind your information. Your storytelling devices can incorporate graphs, charts, icons, symbols, pictures, and eye-catching font styles.

benefits of infographics

2. Informational Infographic Template:

An informational infographic format is the best infographic for clearly conveying another or specific idea or to provide the outline of a theme.

Regularly, an informational infographic is separated into segments with engaging headers. Numbering each area will help your infographic design flow. Also, we’ve discovered that individuals will in general like infographics with numbers in the title. Descriptive headers and illustrative symbols help convey each point clearly.

benefits of infographics

3. Timelines Infographic Template:

Timeline infographics are the best sort of infographic for imagining the historical backdrop of something, to feature significant dates or to give a diagram of occasions. Since people will, in general, understand time spatially, a visual like a timeline infographic can help make a more clear image of a time allotment. Visuals help like lines, icons, photographs, and labels all help to highlight and clarify points in time.

benefits of infographics

4. Process Infographic Template:

While a timeline infographic will feature points in time, a process infographic is the best infographic for giving a summary or diagram of the means in the process.

Process infographics will permit you to simplify and explain each step. Most process infographics follow a direct start to finish or left-to-right stream. Numbering the means will make your procedure simple to follow.

benefits of infographics

5. Geographic Infographic Template:

Do you want to visualize area-based information, segment information, or huge amounts of information? In those cases, a geographic infographic is your most solid option. Geographic infographics use map graphs as the center visual.

6. Comparison Infographic Template:

Most of us have trouble picking between multiple options. Whether you need to think about options in an unbiased manner, or you need to make one choice to appear to be better, a comparison infographic is the best infographic to do that.

Typically, comparison infographics are divided into halves vertically or horizontally, with one choice on each side. Utilize differentiating or contrasting colors to separate two choices.

benefits of infographics

7. Hierarchical Infographic Template:

A hierarchical infographic can compose data from the most prominent to least.

One famous case of this is the pyramid image of Maslow’s Hierarchy of Needs. Humanity’s most basic needs are at the base of the pyramid, ascending to humanity’s most complex and unknown need in the smallest segment at the top. To visualize a hierarchy of leadership or to show how something is separated into parts, utilize an organizational flow chart.

benefits of infographics

8. List Infographic Template:

If you need to share a collection of tips or a list of examples, at that point why not make a list infographic! 

List infographic formats are commonly clear the objective is to make them more attractive than a basic list. Visuals like symbols can replace bullet points, and creative text styles and colors can make everything stand out. Numbering the points in your list will enable your data to the stream. This list infographic layout utilizes diverse colored circle icons to help each number pop from the page. 

Even though your substance is a list, it doesn’t mean you need to follow the fundamental start to finish design. Play with your audience’s desires and include eye-catching structure components to offer their eyes a break.

9. Infographic Resume Template:

With the present place of employment showcase being so immersed, job searchers need to discover imaginative approaches to separate themselves. That is the reason infographic resumes have increased in terms of prevalence in recent years.

Infographic resumes won’t have the option to altogether replace the traditional resume most of the time. But they’re an extraordinary visual report to bring to an interview, to distribute on your portfolio site or to remember for an email application. Plan a resume header that reflects your abilities and experience. Give your infographic to continue a beautiful border that reflects your character or individual brand.

Here are some benefits of infographics:

  • Catch your eye: We are visual creatures and a well-designed and attractive graphic taps into the optic nerve that drives the brain. Basically, infographics are undeniably fun and engaging with that plain content.
  • Demonstrate expertise: Infographics utilize tables, diagrams, graphs, and other data. This visual portrayal of broad research shows topic skills and can upgrade believability in the marketplace.
  • Make complicated data progressively understandable: They say, a picture is worth a thousand words. Effective infographics convey a lot of information and data in moderately little space. 
  • Boost brand esteem/value:  Infographics go beyond telling people about your brand. They exhibit your worth and information in a significant way. That is the reason it is significant that they support your characterized image picture and incorporate an organization logo and website address or other contact information.
  • Make your content viral: Since they contain heaps of data about a single subject, they are perfect for sharing by means of web-based life channels. Information is an added benefits of infographics, that help the content to come out better in the eyes of the viewer.
  • Boost SEO: Once your infographic is posted on your site and shared via social media, it can produce backlinks that are fundamental to driving SEO.

Tips to create an effective infographic:

  1. Write catchy headlines
  2. Leave plenty of white space
  3. Create an infographic for your target audience
  4. Keep minimum text
  5. Stick to a single topic
  6. Let information flow like a good story
  7. Keep it simple & focused

The below points will explain why B2C businesses should use Infographics:

  • Visualizing statistics: At the point when you’re making statements, buyers probably won’t accept your advertising messages. As the saying goes, numbers never lie, so including a couple of truthful figures causes your case to appear solid. It can come to individuals once in a while reading lengthy articles about a survey or study you just finished.
  • Educating consumers: Infographics are profoundly instructive and can show consumers your brand. Locate a significant point and afterward direct research on how clients are influenced by that issue. You can utilize your infographic to educate general society and afterward, compose a blog entry about how your product or services can resolve issues.
  • Brand awareness: Furthermore, you should add your brand logo on your infographics to guarantee that your perusers are presented with your organization’s logos and images. Utilizing your branded content will likewise enable your business to arrive at new buyers.

Conclusion:

The main obstacle for infographics is to create points and thoughts in a simplified, alluring and energetic way. There are different platforms and stages in development that can help you make them simpler. In this way, start working on infographics and let individuals know your creativity and create awareness with your business.

Are infographics effective?

There is no doubt that visual content always works. In fact, the brain processes visual content 60,000 times faster than text.. Infographics are a great way to present complex information in a simple way and are especially effective in B2B marketing.

What should infographics include?

1. Stunning graphics 2. Valued information 3. Relevant and current data 4. Good organization 5. Concept and design

What makes a bad infographic?

A bad infographic includes too much of text content, too much information in the graphs and charts, which makes the infographic complex to understand.

Top 5 Advantages of Email Marketing 2020 | Why You Must Do It!
Top 5 Advantages of Email Marketing 2020 | Why You Must Do It! Moshi Moshi

You must have heard that digital marketing is all about SEO, Google Ads, and Social Media Marketing. But did you know that email marketing in the form of digital marketing with the highest Return on Investment (ROI)? Yes, that’s true.

It is the oldest form of digital marketing. It is often underrated, however, it is 40 times more beneficial than Facebook and Twitter combined for gaining new customers.

advantages of email marketing

There are many advantages of Email Marketing and I will be discussing this in detail but first, we need to understand the dynamics of email marketing.

Types of email: 

| Newsletters: 

According to studies, 83% of companies send newsletters to their audience. Newsletters can either be original content with links to your website or curated content which is related to your industry.

Newsletters should have consistency as we want our audience to stay updated about industry trends. We can also promote our new product launches through newsletters.

| Conversion from prospect to customers:

These are basically emails which are sent periodically to the leads for conversions. This is usually automated content and also helps in engagement.

| Transactional: 

  These are sent when any purchase is made, like confirmation emails when any transaction is done. These can also thank the receiver for contacting you, for example, “Thank you for the email.”

| Milestone: 

These are sent on the birthdays of your customers. In fact, birthday emails have a transaction rate that is 400% higher than that of promotional emails, if you also provide special offers in the mail.

| Promotional: 

These are sent when you need to promote your products and services. They are sent in bulk usually. 

Now that you know the types of Email. The next step is an email marketing strategy to prevent your email from going to the spam folder.

Email Marketing Strategy:

  1. Double opt-in: In this process whenever a customer fills the signup form, you do not directly add them to the mailer list. Instead, another mail is sent to verify if the details filled are correct and if they are comfortable receiving promotional emails. This prevents adding any fake Email IDs or uninterested clients to your email list.
  2. Email Authentication by DKIM: This is a coded confirmation method from the sender that checks the integrity of the email. It is basically a key that connects the email to the DNS server and establishes the genuineness of the mail. Gmail, Hotmail, and Yahoo use this type of authenticator and it is better to use this strategy to prevent your mails from going into spam. Your developer can help you with the setup.
  3. Email Warm-up: This actually involves sending emails from an IP address regularly. IP warming is the act of slowly expanding the volume of mails sent from a particular IP address as per a scheduled timetable. This continuous procedure assists with building up your image with ISPs (Internet Service Providers) as an authentic email sender.

Now we know what strategies we should follow for email marketing, we should know why we should give our time and effort for email marketing. Why must you do it?

Advantages of Email Marketing:

1. Best ROI: Each advertiser needs to have the option to see substantial outcomes from their marketing endeavors, and email marketing is one of the channels to achieve that. This platform brings in the best ROI for your business. It can create an incredible $38 for each $1 spent. That converts into an ROI of 3,800%.

It’s significant that you have a tracking system set up to monitor email clicks, site visits, and how many conversions have occurred to understand the ROI.

2. Customized content: Email marketing permits you to categorize your clients into various segments depending on their interest, the stage of the marketing funnel(cold prospect, warm prospect, and hot prospect) they are in. You can create highly customized content depending upon the category they are enlisted in. From creating the ideal title to pictures that resonate with your client, and important content that engages your crowd, the email is a highly effective tool for customized content.

Keep changing your content looking into the demands of the customer. Ignore the urge to hard-sell your products to your customers. Establish trust between you and your customers, then you can start sharing promotional mails. But it should seem like a solution to their problem and not pushing a product.

3. Lower Cost: With any business, especially small businesses, there are time and money restrictions. Even if you spend on flyers or pamphlets it would require a substantial budget for printing expenses. On top of that, you require time to design the flyer and coordinate with your delivery associates. 

This time spent not concentrating on your business is lost income, and a lost chance to associate with your clients on an individual level. One of the most favorable circumstances of email marketing is the proficient utilization of time and money. Planning an expert email advertising effort isn’t tedious. Sending emails by email marketing tools to numerous clients is likewise still financially savvy.

4. Builds customer relationships: According to a study, 80% of businesses believe that email marketing increases customer retention.

You could even set up a drip campaign to assist you to make things easier. Now you may ask what is a drip campaign? It is basically a set of emails that are sent to the audience once a particular condition is met. The 2nd mail would not be triggered until the 1st one and so the cycle continues. For example, you can set up a trigger that automatically sends email 2 once email 1 has been opened. We can also schedule a wait time according to which, once a person has opened email 1, then after 2 days email 2 can be sent across.

Drip campaigns are continuous and reduce the time taken to convert a lead. They’re regularly used to increase brand recall while giving customers valuable information.

5. Easy to measure: Another key advantage of email marketing is that it is easier to understand where you are going wrong. Most email advertising automation will permit you to follow “open-rate”,  “click-through rate”, and conversions. It is easier to incorporate the changes well. 

Now that we have understood the type of emails, email strategy, and advantages of email marketing. But it is essential to know about free bulk email sender tools to start your email campaigns-

Free Tools are  Mailchimp & ZOHO

Mailchimp: Mailchimp is a pioneer in email marketing that you’ve most likely heard about. Their free plan gives you a tool for email construction and scheduling. Two extraordinary features that this email automation tool offers are suggestions and insights, to assist in strategizing your campaigns.

ZOHO: It has a range of templates that you can choose from. You can segment your customers and also carry out Drip Campaigns through ZOHO mail.

It’s obvious to see that email continues to be the best advertising medium for business. Maybe it’s the ideal opportunity for your business to begin focusing on email marketing now.

 

Learn: What is Google Ads? How Does Google Ads Work?
Learn: What is Google Ads? How Does Google Ads Work? Moshi Moshi

What is Google Ads and how does Google Ads work? This is a common question asked, which is why this blog will focus on all the points as to why Google Ads is important and how it works.

What is SEM and How does this Help Your Business to Grow?

Search Engine Marketing (SEM) is a digital marketing strategy that helps to increase the visibility of our website in the search engine result pages (SERPs). SEM is the most effective way to grow your business and it helps to aware the customers about your brand. 

Search engine marketing can increase website visibility in two ways: Organic and Paid. 

Search engine optimization (SEO):  It is a process which can help to generate traffic on your website to get higher rankings in the SERPs, this is an organic way in which the advertiser is not required to spend any money. It consists of two activities which are On-Page & Off-Page activities. 

Another one is Paid marketing (PPC – Pay Per Click) which is explained below in detail, where the advertiser has to spend some money to get traffic to their website. 

So, SEM consists of these two marketing tactics to improve your website visibility in search engines.

what is google ads? how does google adwords work?

What is PPC & How Paid Search Marketing Works?

PPC stands for Pay-Per-Click. PPC is nothing but the amount which the advertiser has to pay per click or per impression on an ad. It is the most common paid campaign type. PPC marketing is considered as one of the fastest digital marketing strategies to drive traffic to your website and for conversion growth.

Search engine advertising is the most common form of PPC. The advertisers have to bid for ad placement in a search engine’s sponsored ad links when someone searches for a particular keyword which is related to their business offering.

For example – If we bid on the keyword “Advertising Agency in Bangalore” our ad must show on the top on the Google result page. The higher we bid as compared with our competitors the highest rank we’ll get on the Google search result pages. 

To get an overview of campaign types offered by Google ads, check out this video.

You can grow your business in an increasingly competitive marketplace with Search engine marketing (SEM), it is the most effective way to grow any business.

PPC is helping businesses in the following ways – 

  • PPC advertises directly to the audience searching for a business like you. It allows us to put your ad in front of the audience who are most likely to be interested in the products which you offer.
  • By PPC advertising you can get measurable ROI, by which you can get to see what exactly you are getting out of the ads.
  • In PPC money will only get deducted when someone will click on your add, so you can reach a large no. of people with the campaigns but you only have to pay money when someone clicks on your ad
  • You can advertise your products and services across the globe, locally and globally as per your requirements.

What is Google Ads? All You Need To Know About Google Ads

These days Google ads are becoming progressively popular among all businesses across all industries. 

Whenever you search for any keyword in a search engine you can see ‘Ad’ flashing in front of some of the search results, this is nothing but the Ad shown by Brands to extend their revenue to a level that would never be possible through offline marketing.

what is google ads? how does google adwords work?

Refer to the below infographic for the Google Ads stats according to a survey-

what is google ads? how does google adwords work?

Still, what is Google Ads, and why Google Ads is important? It is a paid service by Google by which one can run their advertisement to get featured on the top results of the search engine. Google Ads is important as it helps to get the result faster and helps to maximize the ROI. 

Your paid campaigns should be stronger and more focused if you want to get more clicks resulting in a greater probability of obtaining new customers to your website. 

Advertising with Google Ads begins with creating a campaign. The type of campaign you decide to create should be based on your advertising goals. 

For example: if you’d like to show your ads on Google SERP to get more visitors to your site, you should choose a Search Network campaign.

When you get started with your campaign setup, you’ll be asked to select campaign goals and select a campaign type.

Google offers 6 types of campaigns by which you can improve your website visibility in SERPs. 

Types of Google Ads Campaigns:

1. Google Search Ads Campaign: Search Campaigns advertisements promote your products and services straightforwardly Search Engine Result Page of any particular query that your search on Google. 

You can directly target the audience to whom you want to show your ads and even narrow your targeting to users in a certain geographical region.

 2. Google Smart Campaign: When you sign up in smart campaigns you just have to write an ad that describes your business along with the description of your products and you have to set the budget.

Google will show your ad automatically to potential customers across Google Search, Google Maps, Google search partners, and the Google Display Network.

 3. Google Video Ads Campaign: Video ad campaigns are an exciting method to reach and engage your audience on YouTube and over the web. You can create and manage your campaigns in Google Ads by using the “Video” Ad campaign type.

4. Google Shopping Ads Campaign: In Google shopping ads there is no need for much setup and there aren’t many features to select, if you want to show the products which your eCommerce store offers in Google Shopping, then you’ll need to set up the Google Merchant Center and the process isn’t difficult. 

Here are the steps for creating a Google shopping ads campaign:

  1. Sign in to your Google Ads account
  2. In the menu at the left corner, click campaigns
  3. Click on the plus button (+), then click new campaign
  4. For “Campaign type,” select shopping and click on the next option

Major Steps to Set up your Shopping Ads Campaign

  • Merchant: You have to select the merchant center account that contains all the products which you want to advertise. If in case you will not find any account, you will need to link your merchant center account with Google ads account. You can’t change the merchant after you have created the campaign.
  • Country of Sale: Then you need to select the countries where you want to sell your products, your ads will be shown only in the countries which you have selected. And you can’t change the country once you have created the campaign
  • Inventory Filter: You only need to change this setting if you need to limit the quantity of items utilized in your campaign. To do this, pick the criteria an item should meet so as to be promoted. The items that match all the requirements you select will be added to your campaign. You can change this setting after the campaign has been made.
  • Bidding: In this step you have to select the type of bidding which you want to use in your campaign, you can change this setting even after the campaign has been made.
  • Daily Budget: The budget which you are willing to spend each day on the campaign
  • Campaign Priority: You only need to change this setting if you are promoting the same products in multiple campaigns for the same country of sale. The campaign priority will decide which campaign should be used when products overlap in the country.
  • Local Inventory Ads: You only need to change this setting if you want your Shopping campaign to include products that can be sold in local stores. To promote local products, you’ll need to submit local product data into the Merchant Center. Then, check the box to enable ads for products sold in the local stores.

V. Click on Save and then Continue button

VI. Next you have to choose what kind of ad group you want to create

  • Product Shopping (if you’re new to Shopping, It is recommended) These are individual product ads. These ads are automatically created using the information from your Merchant Center account.
  • Showcase Shopping These are the ads related to several products that group together in a single ad. Some additional steps are required to create this ad.  

VII. Click Save.

5. Google Universal App Ads Campaign: The universal app campaigns allow you to advertise your app across Display, Video Networks, and Search ads. You just have to add your app and modify some objectives.

6. Google Display Ads Campaign: Display ad campaigns give you the option to reach people outside of Google’s search engine results, through content, pictures, and video banner displays that appear when users browse the web, use applications, or watch videos.

You can choose a goal for your campaign based on the actions which you want your customers to take.

Goals Include: 

  • Sales
  • Leads
  • Website traffic
  • App promotion
  • Brand Awareness & reach
  • Product & brand consideration

How the Google Ads auction works?

The Google Ads auction depends upon three factors:

  1. Your bid
  2. Your landing page Quality Score
  3. Your promotion augmentations

1. Your bid: Google Ads isn’t a compensation to-win stage. However, your bid influences your performance in the Google ads auction. Your company could win or lose depending on your bid. Place realistic and reasonable bids, versus over the top ones for the best execution and rate of profitability (ROI). Google Ads bidding strategies allows you to do things manually or automated.

Types of bidding strategies in Google Ads:

  • Manual Cost Per Click (CPC) – Manual cost per click allows you to set the bids at either the keyword level or the ad group. This is considered as the best bidding strategy for new advertisers.
  • Automatic Cost Per Click (CPC) – Automatic cost per click gives all the control to Google to adjust your bids up or down. This will help you by giving the most clicks within your daily budget for that specific campaign.
  • Enhanced Cost Per Click (ECPC) – This strategy gives Google the right to increase or decrease your bids by 30%. Google will increase your CPC by 30% if the conversion is likely to happen and vice versa
  • CPA Bidding (Conversion Optimizer) – Allows Google to adjust bids to the average of certain cost per conversion goal that you have set. It has been found that CPA bidding is more effective on display ads
  • CPM Bidding (Cost Per Thousand Impressions) – This strategy is only available for display network campaigns, this allows you to set the target bids that assemble after 1,000 impressions. CPM doesn’t charge you for clicks
  • Flexible Bids – The last one is flexible bids. It is located within your Google ads shared libraries, here you can find 6 different flexible bidding strategies.

2. Your Quality Score: Your Quality Score (which ranges from 1-10) outlines the worth, relevance, and past execution of your ads, keywords, and landing pages. A great Score can prompt lower promotion costs, as well as a better position across advertisement systems. 

The formula to calculate quality score is simply: ( 1 + Landing Page Experience weight + Ad      Relevance weight + CTR weight )

( 1 + Landing Page Experience weight + Ad Relevance weight + CTR weight )

3. Your promotion augmentations: By using Google Ads extensions, you can improve your ad’s performance and visibility, like offering clients a telephone number for reaching your group. Increasing the value of your promotion can improve your odds of winning the advertisement auction. You can include extensions while making your ads.

In order to increase the CTR (Click Through Rate) the best-recommended practice is to use Google Ads extensions in your ads, here are the extensions list which Google Ads offers –

  • Sitelink Extensions
  • Location Extensions
  • Affiliate Location Extensions
  • Structured Snippet Extensions
  • Call Extensions
  • Message Extensions
  • App Extensions
  • Callout Extensions
  • Price Extensions
  • Promotion Extensions

Note: Google has announced that Message Extension will get removed by this year. 

It is not necessary to use all the extensions in your ads, based on the services, products which you offer, and based on the business and industry you can add relevant extensions. 

At the point when Google launches its ad auction, it also calculates the cost-per-click (CPC) by using this formula:

Actual CPC = Competitor Ad Rank / Your Quality Score + 0.1 

The actual CPC is what your business pays for each click that your ads get. This equation is the reason most organizations pay not as much as what they offer for a keyword. It’s crucial to know, however, that your business will never pay more than what you offer or bid.

Google Ads falls as a paid advertisement platform under the marketing channel which is PPC (Pay-Per-Click).

Nowadays, more and more businesses are taking advantage of Google Ads and PPC campaigning to drive more traffic to their website and to generate more revenue. 

How Does Google Ads Work? 

Google Ads offers a demonstrated advertising technique for organizations across businesses and areas. 

Its variety of focusing on alternatives, adaptable expenses, and various ad promotion types permit any organization, from local to global, to contact its crowd and keep its advertising cost within the budget.

Google Ads permits organizations to make unique ads for all the reaching users. 

These promotions/advertisements can show on the Google Search Network, as in Google search result pages, and on the Google Display Network, as on third-party sites. Google Ads additionally offers access to bidding options, campaigns, and diverse targeting.

How to set up Google Ads Campaign –

Here is the step by step guide to create a Search Ad Campaign:

1. Sign in to your Google Ads Dashboard, Click on (+) sign to create a New Campaign

2. Select the goal according to your business whether you want to run your campaign for sales, brand awareness, leads, website traffic, or app promotion.

what is google ads? how does google adwords work?

3. Then select the campaign type which you want to create like: Search Campaign, Display Campaign, Video Campaign or Shopping Campaign. Put your URL and press continue.

4. Then add your group name and add the keywords on which you want your ads to be shown, and click on save and continue,

what is google ads? how does google adwords work?

5. In this step you have to create your ad by adding the URL, headings & descriptions. This information will be visible in the search engine when your ad will appear in SERPs.

6. Here you can select the targeting audience, location according to your marketing strategy

what is google ads? how does google adwords work?

7. In this step you can set your daily budget the amount which you’re willing to spend on your ad on a daily basis. You can set your bid and can add the extensions as per your business requirements.

8. This is the last and final step for confirmation of your campaign. Click on save and continue and Hurray!!! Your campaign is ready to run.

When you complete the process of making and setting up your campaigns, Google does review and approve your advertisements. 

Following approval, Google can start demonstrating your promotions over the proper advertisement systems, similar to the Google Search Network or the Google Display Network. However, they must win the ad auction, to get featured in the Google search result pages.

Benefits of Running Google Ads:

  • You can focus on multiple keywords simultaneously
  • Google Ads will help to boost traffic on our website
  • It will help to get more phone calls and more in-store visits
  • It gives you all the flexibility to stop and pause your ads at any point of time 
  • Ads which appears on the top of the page get immediate visibility as compared with other ads
  • Google Ads are not restricted to the size of any business. you can create and run your ad as per your budget.

 So, now that you’ve learned about Google Ads, it’s time for your business to take up a notch. Good Luck!

What exactly is Google Ads?

Google Ads is an advertising platform where you can bid on certain keywords to rank on Google SERP & Google's partner sites when that keyword is searched by users on Google. It can help you create ads for your based on selective age groups, target location, and content. It also has variants for different types of content.

Does Google Ads work for small businesses?

Google Ads can work effectively for small businesses if you use it in the correct way. With an optimized landing page, strong value proposition, and keywords, Google Ads can help to grow your business.

Why Google Ads is important?

It is Important because 95% of your target customers use Google in their daily life providing you the advantage to tap on to them. Be it Brading, Marketing or Selling oriented campaign

Reasons why you should use Google Ads?

Google’s massive reach 1. Full control of your campaigns 2. Super Affordable 3. Quicker results than with SEO 4. Earn more conversions 5. Maximize ROI with different bidding strategies

 

What is SMM (Social Media Marketing) ? How does it work?
What is SMM (Social Media Marketing) ? How does it work? Moshi Moshi

I don’t think we need to discuss how big social media is. This platform has rapidly grown even faster than the Internet itself. Could you ever imagine yourself waking up one morning and not scrolling through your social media feeds?

That’s how addictive Social Media is. Let’s discuss what is SMM?  

What is Social Media Marketing? 

There are numerous definitions of social media marketing everywhere. Basically, social media marketing involves generating personalized content for specific social media platforms. The main goal is to boost engagement, increase exposure, connect with your audience, build your brand, increase sales, and drive website traffic. 

what is smm

The most used social media platforms in India are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, and Snapchat.

Quick facts on Social Media platforms:

  • Teenagers and bachelors are mostly into Facebook, Instagram, and Snapchat.
  • YouTube is the world’s second-largest search engine.
  • TikTok is now a hot favorite for Gen Z
  • Most professionals prefer using the social media apps LinkedIn and twitter

Benefits of Social Media Marketing

1. Increase Brand Awareness 

Social Media permits you to advertise your business to a huge number of individuals around the globe. 

It is one of the most cost-efficient digital marketing methods used to create content and increase brand awareness. Implementing a social media strategy will extraordinarily build your brand recognition since you will be engaging with an expansive audience of consumers. 

Social media has an advantage over traditional media because it can get your brand before individuals rapidly, and with no problem at all. Moreover, it gets your audience taking a gander at your brand even when they aren’t considering your brand at the moment.

Truth be told, social media has been demonstrated to increase brand awareness by driving up engagement. Social engagement incorporates engagements like comments, likes, shares, follow, subscribe, and re-posts. 

Just by contributing a couple hours/week, over 90% of advertisers guaranteed that their social media marketing efforts significantly increased exposure of their brand. Once you have created and you are happy with your page, begin interacting and engaging with your audience on every platform. This can result in accomplishing the objectives of your social media marketing.  

2. Increase in leads and conversion rates

To gain more opportunities for conversion, your business needs to increase visibility.

Every blog post, image, video, or comment that happens on your social media platform may lead viewers to your company’s website and increase traffic. A healthy and fruitful social media marketing strategy will lead to more conversion for your business. 

Promoting your products and services on social media is a straightforward method to increase lead generation, increase conversions, and boost sales because you’re promoting to the audience who have shown interest by following your profile. Your social accounts are a basic piece of your business pipe—the procedure through which another contact turns into a client.

Human interaction plays an important role in building up an enthusiastic connection with possibilities. This results in setting up a beneficial relationship. The advantages of social media in business include the chances to build up human connections with the possibilities that can expand conversion rates.

3. Increase website traffic

Social Media is a blend of various kinds of individuals with changing foundations and practices. Regardless of whether you are maintaining a business site or a leisure activity blog, social media can potentially have a colossal effect on your traffic. 

Social media channels are supplemental to the brand’s site and, if there is one, its physical location. Social media pages of your online business is the gateway to a website, and it assists advertisers with guaranteeing more traffic for their websites.

In spite of the fact that social networks are incredible for getting traffic to your website, you have to consider what to post as well as how frequently to post. You would prefer not to turn into that oppressive advertiser, or you’ll turn off your customers.

4. Direct connection with the audience 

Social Media is a two-way road, in contrast to traditional media, which offers only single direction communication. You can’t connect with your audience directly in traditional marketing, unlike social media that allow you to connect directly with your audience. You know who is interested in your business because they choose to follow your social media account. Give them a reason to stay. 

Social media allows you to connect with your target market, prospects, and customers whenever. In fact, some platforms allow you to import your contacts into your account to associate with them. You can utilize this as an approach to instantly inform your customers on current promotions, special offers, new products, and the sky is the limit from there. And best of all it’s free. This is a great way to up-sell your present base.

You yourself have to indulge and engage to make your customers engage with your content. Always stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand. The direct connection with your audience is a great way to improve your marketing campaign. 

Social Media Marketing Strategy

Confused, overwhelmed, and don’t know where to start? You’re definitely not alone!

Social Media Marketing isn’t as simple and direct as it used to be a few years back. This place is crowded now, and the expectations of consumers have reached another level.

Having a clear plan is essential in making social media work. You need to comprehend what you’re doing, where you’re headed, and what you intend to accomplish with your social media. To put it plainly, you need a social media marketing strategy that gives you a bird’s eye view of everything; simultaneously allowing you to handle and work with the subtleties when required.

The more explicit your strategy is, the more compelling the execution will be. Keep it compact. Try not to make your strategy so grandiose and wide that it’s unattainable or hard to evaluate. 

A compact strategy will enable your brand to tackle its objectives with a feeling of direction.

Without a properly planned strategy, you might be updating on social media platforms just for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be difficult to accomplish results.

Here’s a complete guide to creating a winning social media marketing strategy:

what is smm

1. Social Media Marketing Goal 

Why do you want your business to be on social media?

Set a reasonable objective for your brand. Regardless of whether that implies more dollars and pennies from your current social presence or amping up your reach with a new audience, absolutely up to you.

The S.M.A.R.T. goal frame. 

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Knowing how you are advancing with your social media endeavors is essential if you want to move in the right direction. By appropriately setting your social media marketing objective, you’ll be able to track your progress.

So as to make viable goals, you need to be clear about your methodology. You have to have targeted goals. Because these are achievable when contrasted with the more extensive, long-fetched ones.

Make it a point to set goals that are defined, attainable, and estimated. Along these lines you’ll be prepared to make quantifiable objectives in the main fields of branding and conversions. 

Here are some goals that businesses of all shapes and sizes can divide and conquer:

  • Increase brand awareness
  • Drive traffic to website
  • Generate leads and sales
  • Grow revenue
  • Boost brand engagement
  • Build a community around your business
  • Provide social customer service
  • Increase mentions in the press
  • Listen to conversations about your brand

2. Research your target audience

Making assumptions is a dangerous game for marketers. 

Knowing who your audience — and ideal customer — is and what they want to see on social media is key to creating content that they will like, comment on, and share. It’s also very important if you want to turn social followers into customers for your business.

3. Build an audience persona 

  • Who are they? (E.g. job designation, age, gender, relationship status, location, etc.)
  • What are they interested in? (E.g. entertainment, educational content, information on new products, etc.)
  • Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms)
  • When do they prefer consuming the content? (E.g. weekends, during their daily commute, etc.)
  • Why do they consume the content? (E.g. to get better at their job, to gain knowledge, to stay up to date with something, etc.)
  • How do they consume the content? (E.g. read social media text posts, watch videos, watch images or hear the podcast)

4. Conduct a Competitor Analysis

You can learn from your competitors who are already using social media and what they’re already doing.

Before you start creating content, you ought to have a clear idea of what your competitors are up to.

A great deal of brands will in general bounce into creating content for their social media accounts right away. While delivering relevant content is essential, you do need to discover who your competitors are first, and what and how they are marketing through social media.

Observe how many followers or likes they have, what content they’re posting, how often they’re posting, and how many likes and comments they’re getting on average. Focus on how they are positioning their business on social media so you can accomplish something comparable or deliberately unique to stick out. 

Rundown what you like about their account and what you think you could do better. This analysis can provide inspiration for how you want to approach your social media channels and what benchmarks you can set for your own accounts. 

You might recognize your competitors’ frail social spots and have the option to abuse the holes. For example, one of your competitors might be influential on Twitter, but have a feeble Facebook presence, notwithstanding your objective, market using that network. In that case, it may benefit you to put more resources into Facebook rather than competing head to head on Twitter.

5. Create quality content

Your social media marketing strategy is clearly based on content. Sharing good content is important, obviously, but it’s equally important to have a strategy for your business for when you’ll share content to get the maximum impact. 

Quality content is the foundation of a strong social media marketing strategy. Because without the right sort of content, every single other advance would neglect to assist you with arriving at your showcasing objective. Then again, in the event that you just focus on content and disregard different advances we talked about, you may not see great outcomes.

There are four questions you should ask yourself when creating content:
  • What is the ideal character count for every specific social media platform?
  • The total number and types of hashtags that should be used on each social channel?
  • Usages emoji in my social media messages?
  • What is the best content type for each platform?

Types of content that can be posted on social media: 

  • Text
  • Images
  • Videos
  • Podcast
  • Stories

6. Produce multimedia-based content:

Remember the significance of images and videos. Mostly visual content is shared on social media than other types of content, because that’s what people want to see. This features how significant highly-visual content is to marketers and the people they want to reach. 

Picture this:

You have an article which is formatted in two different ways – as a written lengthy article, and the other in the form of a video.

Which one are you likely to refer to?

That’s right, the explainer video!

Likewise, never leave behind a chance to collaborate or pick your followers’ cerebrums. In any event, something as basic as posing an inquiry or posting a survey can work.

Tapping into your followers’ FOMO (fear of missing out), story content on Instagram, and Facebook is only going to become more important.

7. Customize Your Content for Each Social Network:

It’s essential to recollect that only one out of every odd social channel is indistinguishable. You should always customize your content for every social media network.

Twitter

Twitter comes with a deliberate confinement – you can’t compose in excess of 280 characters in a tweet. Therefore always keep your message short, simple, and to the point. Including links and hashtags in your tweets is a good move. Even in twitter, visual content works far better.

Facebook

Facebook posts can be longer than any other content posted on Social media platforms but don’t doesn’t mean you should make them excessively so. Individuals can be effectively killed by a mass of content. It is constantly a good idea to incorporate some personal comments, even if you are simply sharing curated content. Short videos perform well on Facebook. Use visual content – images or videos with your every Facebook post, relating them to your text.

Instagram

Instagram is a platform that only works with visual content. One can only share pictures and videos on it. It is one of the most used platforms in this generation which includes tremendous competition. You have to come up with the best strategy for your Instagram account to stand out. You also have to understand how Instagram algorithms work and the type of content your audience expects from you.

LinkedIn

LinkedIn is a professional network, so you need to ensure that all the posts you share there are suitable for such a group of people. People often read posts on LinkedIn hoping to educate themselves, particularly anything that can help further their careers and gain knowledge, moreover, stay updated.

8. Metrics

Regardless of what you’re selling, your social media strategy ought to be information-driven. 

That implies concentrating on important social media metrics.

Make it a point to adjust your social media objectives with your overall marketing strategy. This will make it simpler for you to show the estimation of your work and get official purchase in and venture.

what is smm

How about we investigate a couple of critical social media metrics underneath that can assist you with picking up lucidity on the adequacy of your marketing.

  • Followers/Page Likes – This shows how huge your social media audience is.
  •  Reach – The total number of unique users who have actually seen or paid attention to your content.
  • Engagements – The total number of Likes, Comments, and Shares your content has received
  • Clicks – The number of times your posts have been clicked by the users. 

And here it is — the social media marketing strategy!

But that’s not the end. As referenced over, a procedure is the place you’re going; a strategy is the way you’ll arrive. You have chosen where to go to; presently you need a strategy. To make a plan, you have two options, hire a team and let them work on it, or work with an agency that can do this for you.

What does SMM stand for in Digital Marketing?

SMM stands for Social Media Marketing

What does SMO mean

SMO is Social Media Optimization, basically, it's performance marketing which is sales driven.

Why is SMM important?

According to Statista: In 2020, an estimated 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Social network penetration is constantly increasing worldwide and as of January 2020 stood at 49 percent. Now there's a good chance that the majority of your target customers are present on Social Media. So, it's an ideal place for you to market your product.

What are the best SMM Platforms?

1. Facebook 2. Instagram 3. LinkedIn 4. Twitter

How to Create Amazing Content | Top 5 Content Creation Ideas
How to Create Amazing Content | Top 5 Content Creation Ideas Moshi Moshi

Let’s admit it. We all have been there. Desperately searching how to create amazing content and content creation ideas, staring at the keyboard, trying to fuel ideas to create new content every day, only to find yourself sinking in an ocean of your thoughts. Don’t worry, “A little suffering is good for the soul.” Having said that, “Genius doesn’t work on an assembly line basis. You can’t simply say, ‘Today I will be brilliant.’”

Content marketing is one of the elements that every digital marketer must be well versed in, to stand any chance of increasing the website ranking on Google & in turn to increase the organic traffic into their website or account in the long run.

How to create amazing content?

Coming up with brand new ideas for content creation every day isn’t a child’s play. 

Captain Kirk is here to guide you through the journey. “Galloping around the cosmos is a game for the young.” So stop staring at your computer screen in search of content creation ideas. From here on, use the tips below to brainstorm new ideas for content creation for your site, social media posts, or blogs. Create not just any content but shareable and quality content. 

Fresh content is always a bonus in your content strategy. It’s a vital juice needed to increase your site’s search engine optimization score. In addition to adding relevancy to your business, it builds your social following, keeps your audience active, engaging in your business and the local community. This way, you can easily reach your existing and potential customers with new and helpful information. 

Let’s get your creative juices flowing with these 5 quick content creation ideas to guide you. Use a few of them in a week and you’re good to go.

1. CALENDAR ORIENTED CONTENT 

The yearly calendar gives plentiful chances to create season based content. Between the various occasions, individuals celebrate and the seasons, your business can easily expand their sales through creative content creation and marketing.

For example, you can focus on seasonal changes, festival celebrations, and holiday content. Connect your product or service to any occasion, festival, or holiday and offer benefits to the audience on purchasing your product.

Create a content calendar prior, to a month or more. Prioritize the type of content you want to share with your audience and its frequency.  This can help you save a lot of time and maintain consistency – the most essential part of brand communication.

The content calendar not only helps you to be consistent but also makes life easier for you as a digital marketer or brand manager by setting a proper guideline and schedule for the brand.

 2. VIDEO STREAMING 

Content creation need not necessarily be text only. Leverage the advantage of using videos in your content. Use them along with texts. As per Ericsson’s Mobility Report, In 2024, 74% of mobile data traffic will be through video streaming.

Videos are attractive and a great way to communicate with your audience. Creating short videos can help you convey messages effectively and can help you in diverting the audience to your business site.   

Video content is not as difficult as it sounds. It can make you go a long way.

Make Educational, productive, fun videos. Think about it as edutainment. It’s all about going forward and staying in time with the people. It is also worth understanding that optimizing your YouTube videos correctly, will help you rank better on YouTube too. 

Everyone loves cartoons! I’m sure we all agree on this.

Including Animation videos in your content strategy, can grab visitors’ attention immediately. It is a powerful content creation idea to grow your business in this era. 

We all know a first impression can take a long way. So, it’s essential to create the first few seconds of the video engaging and informative. This way you can easily increase natural traffic creating positive first impressions.

 3. CASE STUDIES 

“Most legends have their basis in facts.” And there are no better facts to script your legend than case studies. Content creating is all about standing out, providing quality content, and staying authentic to your business. In that case, case studies are the best way to do so and nobody can copy you in this regard.

Case studies woos traffic to your website.

Give your visitors to your experiences. Tell them how did a specific approach worked for you and how another didn’t.

 What process did you go through to reach those results? 

Also, include your future recommendations, opinions on how a particular process can be further improved. 

It can be about anything, as simple as product usage. Creating content through case studies increases user interaction on your site. So, exploit this content creation idea to the maximum, leaving no stone unturned.

4. INFO-GRAPHICS

There are numerous customers who are in need of quality data being given to them, particularly in niches where content is difficult to find. When you can have a content creation idea to offer facts to your visitors, they will race in and keep returning to your site over and over again.

Quality makes a huge difference and this is the place infographics come into representation. Content creation is tied in with taking data and showing it in an extraordinary and ‘cool’ way. If you are an expert in doing that, your content is in for the Win!

With Venngage, you can now create info-graphics easily in just 3 steps:

There is nothing more exciting than an informative and attractive infographic. There are numerous benefits of infographics. So, invest enough time in creating them, to yield the best results.

5. BUILDING LISTS

Who doesn’t love having their information organized at their doorstep?

Why not simply assemble a few information and present them to your potential customers? They are going to be thankful for your content, it’s the presentation and that is the thing you need the most.

Why write about “Top ___” records/lists? 

It’s a convenient way to consume information and they are significantly simpler to make, the thing that you will appreciate the most about in the content creation process.

When it comes to content, “You either believe in yourself or you don’t.” Ideas for content creation do not need to be inconceivable. It is simple and when you begin to put in a couple of pictures/ videos, gifs along with these lists, you will notice incredible responses and outcomes. 

When you incorporate authors, creators, and organizations that helped you build this content, make sure to utilize their “@” tag reference. This can offer them to share your work on Social Media Sites.

The above ideas for how to create amazing content have been used repeatedly in the last few years and have highlighted desired results. Regardless of what your niche is, you can be sure of getting good results from these ideas for content creation.

Find and create content on specific matters. Research what your customers are searching for? Stay in the trend and maintain consistency. The content you curate should be up to point and be precise to customers’ expectations.

Create a content strategy to improve your page or site’s traffic and know how to come up with content ideas. It is not very easy to increase organic traffic and paid alternatives can negatively affect the budget in the long run. It is fundamental to discover a parity between both and start understanding various other ways to improve traffic and benefit as much as possible from them. 

We hope that we’ve answered the question of ‘how to create amazing content’. 

Moshi Moshi a content creation agency India is here to help you with all your branding needs. 

Why is content marketing important?

Content marketing is important as it helps to improve our conversions, brand awareness, and increases the search engine rankings.

How to build a content marketing strategy?

Analyze for whom you are going to write content, your content should be relevant and engaging, it should add value to the reader's mind. Plan your content in advance, optimize it before finally publishing it on various platforms.

How To Increase Organic Traffic In 2020
How To Increase Organic Traffic In 2020 Moshi Moshi

Are you a business owner, blogger, or an online marketer searching for techniques on how to increase organic traffic to your website?

Are you finding yourself pinned down against the wall in trying to increase organic traffic to your website

In fact, when you search for “how to increase organic traffic” on Google, millions of articles appear on the results page and you can be easily lost reading all of them.

Fortunately, you don’t have to go through that struggle. I’m sharing with you some of the Quickest ways on how to increase organic traffic.

| RELEVANT, USEFUL, QUALITY CONTENT

Content is the Ultimate King of SEO!

Original content is the number one driver of the search engine ranking. Providing quality content increases organic traffic into the website, thereby improving the domain’s authority and the page relevance.

Yes! Search engine loves content, just like we do. Updating your site content regularly influences Google’s ranking algorithm and your page relevancy. So, always keep your content fresh and give your viewers a reason to come to your site.

‘Dwell time’, it’s the amount of time a user spends on a website before returning to the Search engine result page. An increase in the Dwell time is a signal for better Search engine ranking. So, take this opportunity to provide useful content making the user stay longer on our site page, in turn ranking your website higher and increase organic traffic.

Here are few tools you can use to check the content duplication on your website –  CopyScape and SiteLiner 

With the right content strategy, your SEO is in for the win!

| KEYWORDS. KEYWORDS. KEYWORDS.

Yes!! Keywords are the way to increase website ranking and there is no shortcut to SEO than a keyword-rich content. Using the right keywords will definitely help to increase organic traffic by ranking your website higher in the search results.

Take a look at the Components of Google’s ranking algorithm, keywords play a major role in your SEO ranking. The primary step to increase organic traffic is doing a comprehensive keyword research. 

What is Keyword research?

Keyword research is a practice search engine optimization professionals use to find and research alternative search terms that people enter into the search engines while looking for a similar subject.

So, begin by identifying the Keywords phrases that your viewers are using to search for your business online.

Think about how a visitor might search for specific information on your site (with keywords like “catering services in Bangalore”, “best wedding catering” or “corporate catering”). Then, build a keyword strategy based on its search volumes, competition, and bids. Incorporating Long tail keywords in your content can help you reach specific customers, who are in the exact search of your product.

In this example, you can include “vegetarian caterers in Bangalore” as the keyword to highlight your service. By doing so, you attract visitors who likely might turn to be a conversion in the future. Quality web traffic is the key to your page relevancy.

Hence, integrate & use the selected keywords comprehensively in your Titles, Paragraphs, Images Alt Texts & the Anchor Texts used for internal linking to increase your organic traffic. However, overusing keywords can ruin your ranking. The accepted industry norm is to have a keyword density of 2.5% – 3% on a page. 

So, use them naturally within your sentences and increase the organic traffic of your website. 

| PAGE-LOAD SPEED

Did you know? A site’s loading speed directly affects the conversion rate of your business.

Page loading speed is one of the major factors affecting the search engine rankings. Researches have shown that 40% of viewers abandon the website and 80% of viewers don’t return to the website that loads longer than 3 seconds.  Amazon examined that, one-second increase in its site’s loading speed will lose the $1.6 billion sales per year.

Many Business owners fail to include this aspect in their website optimization but Page load speed can have a direct impact on your website rankings. We encourage you to use industry-leading tools such as Pingdom, GT Metrix, and Google Page Insight will help you identify every element’s loading speed on the website. Use the analyzed information to optimize the elements that affect your page-load speed. This aids in increasing the website ranking & in turn, will increase organic traffic into the website.

Let’s look at an example of a page-load result of a Food catering company. Here, the file size of the page is kept to a minimum, making the load time faster. As a result, the website is able to rank higher in the search engine page, resulting in a surge in organic traffic.

| OPTIMIZE META TITLE & META DESCRIPTION

Meta labels are the key elements for all web indexes. Meta tags, Title tags and Meta descriptions should be present and relevantly optimized on every page of your website.

All the Meta tags show up in the HTML code of a site page and tells the web crawler what the page is about, and are the initial introduction and point of contact for all web crawlers.

Using appealing, keyword-rich Title and descriptions is a marketing tactic to attract visitors to your website. But, excessively short or too long titles and descriptions can decrease your SEO rankings, so it’s best to lead a review of your site to identify any issues with these components.

Let’s look at an example of the Title and Description of a food catering website. Here, the keywords are included in their titles and descriptions. Also, the content is kept to point making it clearer and appealing for the visitor to understand the company.

| INBOUND & OUTBOUND LINKS

Linking your page content to authorized web sources can increase the dwell time and the relevancy of the web-page. Outbound links not only improves search engine ranking but also increases the website traffic.

Focus on using descriptive internal links on your keywords. By Using internal links, you can easily redirect your viewers to another page on your site. However, hyperlinking too many text can sometimes distract the reader to get through the content.

Here is an example of internally linking the text “MOSHI MOSHI” to our MOSHI MOSHI’s blog site.

| Link Building:

Link building is the process of earning links on other websites. Common link building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations. 

You can go about link building in a many number of ways, the most prominent among them are:

Profile creation is one link building technique in which we create a profile in different platform’s website such as forum sites, social networking & web 2.0 websites and give our business details in it and also give our website link in that profile page from which we can get a backlink to our website.

Guest Posting outreach is a strategic way to connect with your target audience on other websites they use. It expands your reach and promotes your brand. But you can only effectively use blogger outreach if you get noticed by editors and get published on the right platforms.

Business listings are public profiles which can be viewed by anyone. A typical business listing contains NAP (Name, Address, Phone Number) details. Advanced details such as website, working hours are also captured by certain business listings.

Google still rewards high-quality links, actively aims to ignore lower-quality links, and will still penalize real-time spamming activity using manual actions such as shadow banning – reducing the discoverability of your website on the internet.

So when practiced in the right manner, link building can be an effective tool to increase organic traffic to your website. 

Apart from these 6 major techniques, here are a few brownie techniques to increase organic traffic:

  • 404 Redirects are server response code informing a user that the web page he or she is looking for cannot be found; either due to user error when typing the URL, or the web page he or she is looking for is not an actual web page.
  • Rich Snippets are structured data markup that site operators can add to their existing HTML, which in turn allows search engines to better understand what information is contained on each web page.
  • XML Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated, how important they are and whether there are any other versions of the URL created in other languages. All of this is done to help the search engines crawl your website more efficiently, allowing any changes to be fed to them directly, including when a new page is added or an old one removed.
  • Robots.txt file is primarily used to specify which parts of your website should be crawled by spiders or web crawlers. It can specify different rules for different spiders. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.
  • Content Updation is another trick in the hat to increase organic traffic. Get Google to crawl your site on a frequent basis, just by updating the content on a timely basis. There’s nothing Google loves more than fresh content, giving you a great advantage in the webpage rankings.

In this digital age, SEO is a must and there is no turning back. It will be something your site needs to focus on the present moment and later on too. 

In case you’re just beginning to concentrate on your SEO, it’s certainly not very late to execute the methodologies I just discussed.  

Do not get overpowered. Begin with a couple of SEO methods, and proceed onward to the others. Screen your outcomes regularly and implement new strategies based on the results.

Moshi Moshi, is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

Working Social Media Marketing Techniques to Promote Your Brand
Working Social Media Marketing Techniques to Promote Your Brand Moshi Moshi

Are you looking for Social Media Marketing Techniques to take your brand to the next level?

social media marketing techniques

There is no one-size-fits-all approach in Marketing Techniques for Social Media. But in this blog, you can find 5 Effective social media marketing techniques to promote your brand on social media platforms.

Choose the Right Social Media Platform

Structure your business goals and the type of audience you want to target. Break down the strengths and weaknesses of every social media platform of your business. Analyze the demographics you are targeting & their presence on social media platforms so that you can structure your social media marketing techniques accordingly. 

If you are an E-commerce platform or a product-based business, consider building your brand on Facebook, Instagram, or Pinterest. If you are in the service sector, or a B2B company, focus on being active on Twitter, LinkedIn, Facebook, Google My Business.

Focus on Authentic and Quality User-Generated Content

Content Is King! You might have heard this many times before and it fully applies to social media marketing. Nothing engages and captivates the audience more than some quality content. So, create a brand persona for your business. Start by creating high-quality content on topics related to your product/service. Create compelling visual experiences for your audience through infographics, images, GIFs & videos, and build a loyal community for your brand. 

User-generated content is the way to win on social media. Run social media contests to enable user-engagement and attract attention to your business.

Leverage the Power of Social Media Advertisement

There still is a stigma attached to using paid advertising over organic growth as a social media marketing technique. But, we’re here to tell you that paid advertising is as important or perhaps more important than organic growth on social media.

Facebook Ads help many people reach your social media posts/videos. It allows you to target your audiences based on their age, gender, interests, location, relationship status, ownership and so on. This creates an option to advertise your product/service only to those handpicked audiences, who are most inclined to consider your offerings. This is known as Detailed targeting. Detailed targeting increases the efficiency of your ads & saves your precious rupees. It’s just smart advertising.

Structure your social media marketing campaigns according to your business objectives. These objectives can vary from website traffic, engagement, video views, conversions, to App Installs. Make sure to align your campaign with the right objective as this determines the primary structure and the features of the entire campaign.

Continuously monitor your ad performances and keep them fresh from time to time. This, in turn, helps you achieve brand awareness and ultimately boosts more leads for your business.

Customer Service

In a survey conducted by Sprout Social, the majority of the respondents stated that they use social media to directly communicate with brands. This statistic alone is enough to state the importance of customer service as one of the promising social media marketing techniques. 

It is important to note that a whopping 35% of the people chose social media as their go-to place for customer care & queries. The reason for this preference is the ease & utility that social media marketing tools have to offer. It’s much more comfortable & easy for an individual to approach a company for queries & services through social media, as it’s user friendly, requires very less time & effort in comparison to other means of communication such as a telephone, website, or a store.

With the continuous growth of the social media marketing rendering other mainstream channels such as telephones and brick & mortar stores redundant, this number is set to only increase in the coming days.

So, consider promoting your brand with customer reviews and testimonials. A customer can easily be influenced by other customers’ experiences. Use this social media tool to regularly engage, and clear your audience queries. This social media marketing technique acts as a backbone to your company by building a strong reputation in servicing & customer relations and enriching brand loyalty among the customers.

Partnership with Influencers

Another marketing technique trending in recent times is Influencer Marketing. This involves collaborating with an influencer to make him/her endorse your product or service on their Social Media Account. 

But first, who is an Influencer?

A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by their authenticity and reach. They range across different fields and professions such as actors, bloggers, fitness experts, photographers & so on. To simplify, we can divide them into the following 3 categories based on the size of their social media following:

Mega Followers are those with a million or more followers. They include generally celebrated personalities such as actors, athletes, and so on.

Macro Influencers are those who have a following between 100K & 1 million. Expert professionals such as bloggers, fitness experts, photographers can be found in this category.

Micro-Influencers have fewer than 100K followers. This category is difficult to define as budding influencers from all industries fall into this mix.

Some of the most mainstream methods in this particular social media marketing technique are shout-outs, reviews & giveaways. 

Consider collaborating with an influencer who shares the same vision and brand aesthetics as you. Partner with influencers considering their engagement rate and they how they resonate to their audience. 

  • Below 1% = Low engagement rate 
  • 1% to 3.5% = Average engagement rate 
  • 3.5% to 6% = High engagement rate 
  • Above 6% = Very high engagement rate

Social media marketing benefits are endless with an ever-increasing global crowd & swiftly evolving marketing techniques. These 5 Social Media Marketing Techniques when implemented effectively, are sure to elevate your brand to new heights.

Moshi Moshi is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

Visit our Website: https://www.moshimoshi.in

Call us: +91 9148544178

Mail us: sales@moshimoshi.in 

What do you mean by social media marketing?

Social media marketing (SMM) is the use of social media platforms and social networks to market a company’s products and services, it helps to reach new customers, engage with them and promote businesses.

What is a social media marketing strategy?

Social media marketing strategy is a summary and plan of everything you wish to achieve from participating in social media platforms.

What's in a social media marketing strategy?

1. Select relevant social media marketing goals 2. Determine most relevant metrics 3. Decide your social media audience 4. Understand your audience 5. Select the right social media platform.

Importance of Digital Marketing | Benefits of Online Marketing
Importance of Digital Marketing | Benefits of Online Marketing Moshi Moshi

With the evolution of modern technologies, small and medium scale organizations are doing all that they can to keep up. Larger organizations are either changing their plans of action to an online one or are reinforcing existing marketing plans with digital marketing strategies. In this blog, we will talk about the importance of digital marketing.

Digital marketing, online marketing, or internet marketing is advertising your organization through the internet. All things considered, internet usage has multiplied over the last decade and this move has influenced how individuals buy items and communicate with organizations. The importance of digital marketing is that you can easily track and monitor your campaigns. So, when you invest your time and money into your campaigns, you definitely want to know whether they are working or not. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.

Let’s Understand What is Digital Marketing :

Digital Marketing is promoting or advertising any products and services through and on any digital device. This marketing method is not magic, and you don’t need to be tech-savvy to excel at it. If you offer a product or service that the market wants, you can effectively advertise them in digital channels and the channels can include social media, mobile applications, emails, websites, search engines, or any other new channel. 

The list of digital marketing is continuously transforming, here are some common strategies that most businesses follow:

  • Paid search advertising
  • Pay-per-click advertising
  • Email marketing
  • Content marketing
  • Search engine optimization (SEO)
  • Social media marketing
  • Affiliate marketing

Here are some reasons why the use of internet marketing is not only an investment-wise decision but also an effective marketing channel that can assist you in developing your business.

Importance of Digital Marketing:

  • More cost-effective than traditional marketing – Small businesses have very few resources and capital. Digital marketing provides them with a better and much more cost-effective marketing channel that delivers great results.
  • Helps to generate higher revenue – Following effective digital marketing techniques leads to higher conversion rates, which will deliver many profitable benefits for the business in terms of better and higher revenues. Companies who are consistently using these strategies have 2.8 times better revenue growth expectancy.
  • Can help to interact with the target audience- Interacting and providing your audience with proper engagement points can give you an insight into what exactly your targeted audience wants.
  • Helps to build a brand reputation – If you deliver what you promise, it will help you develop better relationships with your customers and targeted audience. This will eventually lead to a better brand reputation.
  • Earns people’s trust – 90% of the responders claim that they will trust the information about the product/service of any particular brand if it is provided by people they know or the people who have previously purchased the same.

You must keep up with Digital Marketing Trends 2020. If you don’t follow these trends then your business might struggle.

The Top Digital Marketing Trends in 2020:

  • Video Marketing 

Video marketing has been a critical methodology for brands for a long time, but the format of videos keeps evolving. One year from now, videos will take up a huge lump of consumer traffic on the internet – with over 85% of traffic just from the USA. Most of these videos will not be uploaded by brands, but by individuals. 

Many brands have video marketing as a factor of production. They need these videos to look sophisticated and smooth for the sake of their brand reputation. But the problem is that most viewers aren’t searching for extra-embellished videos. They simply want quality content that is driven by a story, is informative, and engaging.

importance of digital marketing

  • Omnichannel Marketing

Omnichannel is a multichannel marketing system that you set up at several touchpoints to reinforce the client’s purchasing journey. 

In other words, an omnichannel advertising plan suggests you design marketing touchpoints that can be run on most accessible channels. 

Most organizations use email, social media, and search as marketing channels. For eCommerce development, this can be an incredible method of marketing. You can think about these different channels: Virtual assistants and chatbots, podcasts, smartphone apps, and ephemeral videos. Every one of these can bolster your current showcasing system.

Omnichannel Marketing comparison 

Omnichannel is explicitly noteworthy for consumer-facing enterprises since 70% of clients usually use at least three channels to explore before they purchase anything.

  • Voice Search Optimization

Voice input isn’t new but it hasn’t been as broadly utilized because of network issues, particularly when the search engines can’t process sounds. Web design and development trends will soon improve in demonstrating voice input. 

Voice Search has been around for some time, however, Siri and Alexa are just getting smarter. Besides that, voice search is a hot current trend in digital marketing – as seen by the following insights: 

  • 50% of all online searches will be through voice by 2020.
  • 13% of families in the United States claimed smart speakers and this is estimated to increase by 2022 to 55%. 
  • Shopping with voice search will increase to 40 billion USD in 2020. 

Taking everything into account, voice search is the digital marketing trend that you will see a great deal of later. For a mobile app development company, this is great news. Now when you make your applications, you won’t neglect to include a voice search feature.

  • Smarter Chat

Chatbots have been around for some time and remain a trend that is encountered consistent change. As indicated in a report by Grand View Research, 45% of clients lean toward using chatbots as an approach to impart for client assistance issues. 

Chatbots have indicated how successful they are in improving client experience and it empowers advertisers to better connect with their clients. They give constant assistance, support, and active interactions for questions relating to real concerns. WhatsApp, most recently, embraced this latest trend in digital marketing. They are offering Business Messaging that organizations are utilizing to manage everyday client exercises.

  • Augmented and Virtual Reality

Augmented Reality (AR) is being used to offer organizations the reality that a buyer expects. Popular designer brand, Michael Kors used AR effectively a year ago to make Facebook promotions where they requested clients to attempt and purchase their sunglasses. But AR and VR (Virtual Reality) is not limited to simply advertisements; a few brands are utilizing them to create brand awareness as well. 

For example, L’Oreal and IKEA figured out how to boost their client involvement. Through VR, they let clients imagine the products before making a purchase. A year ago, they presented their application IKEA Place that permits clients to essentially place furniture in their homes. While L’Oreal, the cosmetics behemoth, created its own AR stamped applications, for example, Style My Hair and Makeup Genius. Both empower clients to take a stab at hair and cosmetics looks through selfies. 

This Innovation in marketing is incredibly gainful for both attracting and holding onto clients.

Apart from the above artificial intelligence and machine learning trends, push notifications in the browser, social commerce, personalization, emotional evaluation are some other digital marketing trends to watch out for in 2020.

Online marketing has outsold traditional marketing in recent years and continues to be a high-growth industry. Here are some benefits of online marketing.

importance of digital marketing

Benefits of Online Marketing:

  • Promoting your business 24/7 – One of the major advantages of online marketing is that you can advertise your business 24/7. Internet marketing has the benefit of selling and pitching your business or your products/services with no time limitations or geological boundaries. With clients/customers progressively going to the Internet for their purchasing needs and required services, online advertising is the need of the hour. 
  • Reaching out to your audience – Online marketing has made it easy to connect with and reach out to a wider audience. When you convey a message, you convey a message to the audience that is already following you, alongside, you convey it to individuals who are looking at the content you post. It is important to remember keywords and hashtags while advertising on the web. In traditional marketing strategies, a business can’t contact an audience that is located at a distance. With digital marketing, contacting an audience who is essentially miles away is not at all challenging. 
  • Better ROI – About profits, organizations are quick to know and adjust each system that causes them to develop their business. This is conceivable by having a phenomenal online presence. It is as basic as getting the maximum output from minimum input. 
  • Analyzing and evaluating every action – In traditional advertising, organizations have to wait for days to analyze their best performing marketing strategies and campaigns. Online marketing makes it easy to assess each business activity within a few seconds. This is possible because you can track the insights as soon the individuals begin to connect with your campaign. These include your traffic on the website, likes, shares, reach, impressions and so forth. Running campaigns on Twitter and Facebook can give you analytics and insights within these applications itself.
  • Better conversion – Online advertising makes the way for better conversion rates. Getting leads for your online business is simpler than traditional offline marketing. Connecting with your audience has become much simpler. It encourages you to create more leads and improve your conversion rates effortlessly.

A Final Word:

We have covered all the importance of digital marketing, there are various benefits of online marketing. In case you’re searching for better approaches to connect with your audience, Moshi Moshi Media an advertising agency in India is here to help. There are numerous services to look through including email marketing, social media marketing, search engine optimization, and pay-per-click marketing. Connect today.

What is digital marketing used for?

Digital marketing is used to advertise any business using an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Why is digital marketing so important?

Using digital marketing you can connect with an enormous audience in a cost effective and measurable way.

What are the types of digital marketing?

Search engine optimization (SEO), Search engine marketing (SEM), Content marketing., Social media marketing (SMM), Pay-per-click advertising (PPC), Affiliate marketing., Email marketing.

Why do we need a digital strategy?

Digital strategy will give you a clear path to strategic goal. It will help you to create tactics that will lead you to success.

Moshi Moshi © 2020. All rights reserved.

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