Digital Marketing

link building strategies

5 SEO Link Building Strategies – Step by Step Guide 2020

5 SEO Link Building Strategies – Step by Step Guide 2020 800 450 Admin

In the past years, link building was based on links quantity and not quality. 

But today? Link building is a totally different game. Links are still very crucial to Google. In fact, it’s practically impossible for Google to decide the value of any page if there are no links pointing to it — regardless of how helpful, new, or in-depth the page content may be. Link building comes under Off-page SEO. Let’s understand this in detail.

Off-page SEO is the activities that you and others do away from your website to get it ranked in the Search Engine Result Pages (SERPs). Though many people relate off-page SEO with link building, it goes way beyond that. Off-page SEO is not only about links, it simply tells Google what others think about your website. Let me explain to you with an example, if your website pages have a lot of valuable links then search engines will assume that your website has got great content which adds value to the user. Otherwise, no one will link to it.  

Your search engine rankings majorly depend on the pages where you build links, specifically the authority and the quality of those pages. Content still plays a major role, consistent blogging leads to an increase in your inbound links by 97%. Apart from blogging, there are other proven ways to build high-quality links and scoring the highest positions in the search engines. 

In this blog, I’ll explain 5 link building strategies that will help you to get good results in 2020. 
Let’s start with the first and the best link building strategy which is Guest posting.

Strategy #1:  Guest Posting

Guest posting is one of the oldest link building strategies, in which you have to write an article for some other website in your niche and they publish it, you can link yourself to that article. Here are the steps to start with the guest posting.

Step 1: Find Guest Post Targets

The first step is to find a website to guest post on. I am listing out some techniques to find guest posting websites.

Technique1 – Google Search Strings

Where you have to write your “Keyword” + “write for us” search string and search for it, you’ll get a lot of websites from which you have to manually check each website you can guest post on. Here are some examples which are generally used to find out sites:

Keyword “guest post”

Keyword ”write for us”

Keyword “submit article”

Keyword “guest post opportunities”

Keyword “submit post”

Keyword “submit content”

Technique 2 – Google Reverse Image Search 

In this, first, you have to find someone who writes a lot of guest posts in your niche, right-click on their image and click on the copy image address.

link building strategies

Grab the URL and search it on Google, And Booom! You will get a list of websites they’ve guest posted on… presented to you on a silver platter. 

Technique 3 – Twitter Search 

Twitter is a goldmine in terms of guest posting. It genuinely helps to find high-quality guest posting sites. Here is the trick to finding out websites to guest post on through twitter. Even the twitter results are much fresher than Google’s index. which means you can get websites that are actively on the hunt for guest posts.

First, go to twitter and search for basic guest post search string like “[your keyword]” guest post. 

link building strategies

Then, look at the results to find guest posting targets.

link building strategies

Step 2: Ready your Guest Post 

At this step, you have to list out the websites that accept guest posts. You have to find out the websites that are a good fit for your guest post. 

  • Only post high-quality content
  • Can bring you targeted traffic
  • Websites should be in your niche 
  • Have a significant amount of social media followers

Step 3: Send your pitch

Create an effective pitch, which can help you to get your post published easily on different websites. Given below are some tips to make your pitch effective.

  • Firstly, you have to start your pitch with something specific about their site
  • The pitch should be short and simple (< 150 words)
  • Give them at least 3 topics to choose from
  • Soft sell them your content
  • In the end, mention your experience & published work

Step 4: Write your Guest Post 

When the blogger has accepted your pitch, you have to give them something really valuable.

  •  Longer articles give much more value than short posts, the length should be at least 2500 words.
  •  Include a lot of screenshots & other visuals
  •  Add some internal links as it is great for SEO

Step 5: Follow up

  • Don’t just post & run, actively respond to all the comments within the first 48 hours.
  • Always promote your guest post on social media platforms.
  • Send a thank-you note, it keeps the lines open for the next time when you want to guest post on their website.
  • Blog comment bonanza – reach out to the people who have commented on your post and ask them to publish your post on their website.

Strategy #2: Competitors link:

You may find that your competitors are getting links from major news sources. When you find that your competitors are positioning higher than you in the search engine, it’s possible that they’re on the track of success. You can be there, as well. 

There’s nothing as incredible as keeping an eye on your competitors to know where their links are coming from. The process of keeping an eye on your competitors, so as to figure out what keywords they’re ranking for, where their best links are coming from, and what they’re doing as of now that encourages them to succeed, is called “competitive analysis.” 

So how would you check your competitor’s backlinks? 

Just follow these steps:

Step 1: Identify your major competitors

You can easily find your competitors in search engines, But just to be sure about it you can use ‘ahref’ to find out your major competitors. Log in with the tool, then click on the site explorer tab, put your main keyword in the search bar, and search for it.  

Scroll down and you’ll see the web pages which are currently ranking in the Google organic search results

Step 2: Find all the backlinks of your competitor and export the file

In the left corner under the backlink profile click on backlinks, you will see all the backlinks which are pointing to your competitor’s homepage. Now, select one link per domain and add a dofollow filter and then export the file. 

Step 3: Visit every website manually and make links on the websites having high DA with less spam score. 

Strategy #3: Broken Link Building 

Most of the website has 100’s or 1000’s of links from which some link internally and others externally. For some reason, these links can easily break and stop working. Most site admins don’t even realize this when it occurs, and it can break their client experience, reputation, and SEO. 

Broken link building is the white hat SEO technique to get the right kind of links. Finding broken links can be a superb opportunity for you too- 

  • Build a relationship with the site owner 
  • Increase the value to them 
  • What’s more, above all, get a great high-quality link

Broken link building is the strategy Nikolay Stoyanov used to get 15 connections in 1 day with a 15% conversion rate. It truly is one of the most underutilized third party link building strategies. 

Here are the steps to do it-

Step 1: Find out broken links of your competitors

Log in to ‘ahref’ then click on site explorer, enter your competitor’s domain and search for it. On the left corner, under the backlink profile click on broken links then you’ll see a list of broken links of your competitors.

Step 2: Find a relevant broken link on a website

Visit each link and find out the best relevant broken link which we can replace with our link easily.

Step 3: Now, we have to create similar content to the broken resource

Analyze the competitor’s content and create similar kinds of content that can easily get accepted by the website admin. 

Step 4: The final step is to ask the website owner to replace the broken link of your competitor with your link. 

Strategy #4: Outreach 

Outreach link building is the most common type of link building strategy which is widely used nowadays. In this, you have to reach out to the people in your niche in order to introduce your content to them. The main objective of outreach is to convince those who have a large targeted audience to give a link to your website and to talk about your content or product. 

Outreach is extremely important for every business. There are two approaches in outreach:

  • The Sniper Approach- Advocates of the sniper approach pickup their “targets” carefully and send highly-customized outreach emails to each one of them. They consider that effective outreach is all about giving some kind of value to a relatively small list of targeted prospects and expecting something positive in return
  • The Shotgun Approach- Under this approach the advocate sends the outreach emails to the broader list of targets without investing much time in personalizing those emails. For them effective outreach is all about scale, the more you send emails the more you’ll get the links. 

Steps to do outreach:

Step 1: First, you have to find your prospect

You shouldn’t send your outreach emails to simply anyone. You have to do your research to figure out which organization, blogger, or master’s webpage your content fits in with.

Step 2: Find the right contact details

This is the genuine bottleneck with regard to doing blogger outreach at scale. Discovering email addresses is time-consuming, tricky, and tedious at least if you care about finding the correct contact details. 

Step 3: Craft your pitch

At this step, most of the outreach guides will tell you to come up with a template for your campaign which looks similar to this,

Hello %First_Name%, 

I just went over your article: %URL_of_their_article% 

Extraordinary stuff! 

I saw that you linked to this post: %URL_where_they_link_to% 

It’s an extraordinary post, yet I composed a far superior article on that same subject. 

Look at it here: %URL_of_my_article% 

I trust you can add a link to my post in your article or if nothing else tweet it. 

Thanks!

Here are some tips to create a pitch-

  1. Always evoke curiosity with your subject line
  2. Pretend like you know them already
  3. Try to avoid fake flattery
  4. Explain your purpose of getting connected with that person
  5. At the end add CTA (Call to action button)
  6. And always use your best work

Step 4: Follow up

Regardless of whether you’ve heard from the recipient or not, you need to follow up. Permit 3-4 days before initiating a follow-up email. The recipient may be occupied and read your email however needs a couple of days to reply. At this point, you have to send a follow-up email, point back to the original pitch but tweak the message accordingly while still demonstrating your value.

Hold up an additional couple of days after sending a follow-up email before crafting another one. If after following up twice you still don’t get a response, it’s an ideal opportunity to proceed onward. You can still contact this person later on but wait a few months. Each follow-up email should be professional and polite, no matter how disappointed you are.

Step 5: Track your campaign

All email outreach campaigns need to be tracked carefully. It’s the most ideal approach to measure your response rates and see which companies are outwardly saying “no” to your pitch and which ones are showing interest.

Strategy #5: Link Roundups  “seo” + “link roundup”

A link roundup is basically a blog post that highlights links to other blog posts. Usually, you’ll find them on a weekly or monthly basis, and they are themed around a topic related to the blog that’s facilitating it. You can discover them in virtually any niche, too.

The thought behind them is to share content with your readers from different sources – which is our main event when we’re curating content for our social media channels. 

Steps to do link roundup:

Step 1: Finding out the right link roundup to jump in

You have to participate consistently but you don’t need to do link roundup for every blog you publish. Let’s keep it for the best blogs.

Now, turn to Google and start searching:

  • Niche + link roundup
  • Niche + best-of roundup
  • Niche + link up

Go to Google & search for “seo” + “link roundup” to find link roundups on SEO, same way you can change the first keyword which is “SEO” & replace with your niche. If it’s social media marketing then “Social media marketing” + “link roundup”, the same way “PPC” + “link roundup” for PPC related link roundups.

By searching these phrases you’ll find a good number of places to start with, but there are also different ways to try, like “best of” “Tuesday link up” (where you can submit on any day of the week), and so on.

Step 2: Getting featured in roundups

There’s no mystery magic formula for getting featured in a link roundup. It helps you to build a relationship with the host blogger, but if you don’t, that’s not a reason to give up. You’ll obviously, first need absolutely stellar content. If the content is much the same as the regular old stuff that is out there or doesn’t give anything of value, you can’t expect that anybody will really mention it. 

When you connect with different bloggers, it’s basic to set up genuine relationships with them. One of the best approaches to remain off their radar is to approach them and inquire as to whether they’d mind mentioning your posts. Some bloggers set up their own roundups of what they find fascinating, so to expand your odds of getting featured, consistently ensure you’re doing your absolute best, and chipping away at your own to promote your work.

If you find a roundup where it’s possible to include the link yourself, you can generally do that. You’ll in any event get the backlink to your site if nothing else.

Step 3: Publishing your own link roundups

If you need to generate more traffic to your website, think about publishing your own link roundup. In case you’re generally referencing other blogs in yours, it can pay off enormously. It may not make sense to connect out to other blogs and expect it to bring traffic back to your site, but it can, and frequently does. 

There’s a decent possibility the bloggers you link out will stop by your post and leave a comment to thank you. At that point, they’ll likely share it with their own crowd since it helps them when they can show they were featured somewhere else. At the point when they do, you will get more traffic and exposure. 

They’ll know who you are, which means building relationships and networking. In addition, they may begin including your blog posts in their own roundups – bringing you much more traffic and exposure – and a completely new audience. 

Final thoughts: 

Your site’s link profile is one of the most key factors in how high it will rank in search engine results. Google doesn’t care how many links you have got pointing to your pages, but rather about the experience that you create for your users.

digital marketing trends

9 Digital Marketing Trends to Fulfill Your Wishes in 2020

9 Digital Marketing Trends to Fulfill Your Wishes in 2020 800 450 Admin

In today’s marketing world, businesses are taking the digital marketing route more than the traditional approach. Digital marketing is the most researched topic on Quora as well. 

With every business considering digital marketing, it is essential to explore great strategies that will help you capture a larger audience. We have listed below 9 digital marketing trends that will help you be at par or ahead of your competitors.

digital marketing trends

1. Shoppable Posts 

In 2019, Instagram launched shoppable posts and it is gaining a lot of attention ever since. It allows users to buy products directly through social media posts or ads, making it a seamless experience for the user.

Studies show that around 54% of people on social media purchase products based on their research based on shoppable posts. This feature eases your transaction process, without needing to be an e-commerce selling platform. You can also create shopping posts on Facebook and Pinterest.

digital marketing trends

2. Optimizing Voice Search  

When you ask Google ‘what are the digital marketing trends in 2020′ and Google displays this blog in the search results. Similarly, if you manage a salon and publish a blog on ‘tips to de-tan’ your skin’, then your blog will be displayed in the search results when someone does a voice search on the same. This helps generate traffic to your website and thus increase footfalls in the salon. 

This is possible by optimizing your website for voice search. Voice search is a voice recognition technology that allows people to search directly by speaking to their devices like Alexa, Google Home, Google Assistant, or Siri. With voice search becoming popular and google’s mobile-first indexing algorithm, businesses need to optimize their voice search feature. It is also necessary to have a local Schema SEO and ensure that your google “My business” profile is updated.

3. Structured Data 

According to a study conducted by Path Interactive, 40% of the audience aged between 13 and 18 get rich snippet results. Your website gains more clicks by getting featured on the top of the SERP along with the right information, ratings, etc.

Google shows rich snippets if you add structured data to your site which is a piece of code. Search engines read the particular code to create rich snippets. There are plugins available to create the code without prior coding knowledge.

digital marketing trends

4. Using Alternate Communication Channels

In 2020, we should leverage more communication channels like Chatbots and Facebook Messenger.  We can customize the FAQs on the messenger and a user can select the question they want to ask. Based on the questions, the answers can either be automated or written. This creates a good impression on the customers and we can create engagement to reduce the bounce rates. 

The other forms of alternate channels in online marketing are Quora and Reddit, which also not only gives the right information to the audience but also helps you establish your brand identity.

5. Video Marketing

Research shows that 72% of organizations state that videos have improved their conversion rates. Videos are the most popular way to connect with your customers and tell them about your new products. It is not only restricted to YouTube but also includes videos on Facebook, Instagram, and LinkedIn. 

Infact, if your site contains videos it is highly likely that Google will rank your website higher since people find videos more appealing. This in turn will drive organic traffic to your website. Nowadays, Live videos have also garnered a lot of popularity and organizations showcase their new products or behind the scenes footage.

6. Making Interactive Content 

Interactive content is all about building user engagements and strengthening the connections. This can be done in multiple ways like making the user participate in a poll or creating augmented reality ads/interface or embedded calculators, which help you calculate the amount to be spent to reach your goals. Interactive content captivates the audience and accelerates your conversions. Real Estate firms use this for a virtual tour of their properties that are on sale.

7. User-Generated Content

Individuals trust other individuals unquestionably, more than they trust the organizations. User-generated content (UGC) is a powerful asset for organizations that want to target the Millennial and Gen Z.  You can motivate your crowd to share one of a kind post by enticing them to fight for a cause, creating challenges like ice bucket challenge, or offering them a prize. It can also be in the form of reviews or blogs or videos by the user.

8. Influencer Marketing 

Influencer marketing utilizes key personalities to propagate your brand’s identity. Influencers are mostly individuals with a huge following and fan base on their social media accounts. They help promote your services and offerings amongst the crowd through social media channels. 

63% of customers trust influencers’ assessments of items, considerably more than what brands state about themselves. Influencer advertising is likewise going to be influenced by AI, and ease the process of finding the relevant influencers to connect with. It distinguishes influencers with better commitment, less phony supporters, and a higher possibility of creating a positive degree of profitability (ROI).  

9. Smart Bidding  

Smart bidding is a feature available in Google Ads that use machine learning to optimize your bids to maximize conversions across the campaign. This is an AI-driven feature to help you get the desired results based on your audiences’ behavior. Currently, there are 6 types of automated bidding strategies:

  • Enhanced Cost Per Click (eCPC): 

It naturally adjusts your bids depending upon its estimation of conversions. It’s an upgraded automated version of manual CPC (where you manually increase or decrease the bids)

  • Maximize Conversions: 

As the name suggests, it tries to maximize the conversions (goals) without considering cost per click, but within the campaign budget.

  • Target Cost Per Acquisition (CPA)

In this bid strategy, you set a cost per acquisition, and it sets the bids accordingly to get as many conversions within that CPA. It has no target on the volume of conversions.

  • Target ROAS:

It automatically adjusts your bids to generate as much revenue as possible within your target.

  • Maximum conversions:

It automatically sets bids to get maximum conversions within a specified budget.

  • Maximum conversion value:

Here, you can assign a value for conversion goals like sales revenue or profit margin. It then automatically adjusts the bids to ensure that the conversion goal is achieved within your campaign budget.

  • Target Impression Share:

This helps to set bids automatically based on ads displayed at the absolute top of the page, anywhere on the top section, or anywhere in the search result page. 

By using these digital marketing trends, you can grow your business and achieve a larger audience.  

 

seo mistakes to avoid

The Most Common SEO Mistakes to Avoid 2020

The Most Common SEO Mistakes to Avoid 2020 512 288 Admin

We are so focussed on advanced SEO, that we end up making some small and common SEO mistakes that can snowball and lead to insurmountable errors. We miss out on our chances to rank for the dream keywords if we avoid or think that these are all tiny issues & don’t provide that much importance.

With a lot of content being created and promoted online each second, the competition to capture your audience’s attention and also rank on search engines has become more cut-throat. 

Hence we apply all the advanced SEO techniques hoping that we can outperform our competitors.

With over 2 trillion searches on Google every 12 months these days, search engine optimization is about finding a balance between audience-centric content and convincing search engines that your content is worthy enough to rank.

It isn’t that easy to stay on top, with many people falling into the trap of making common SEO mistakes and seeing negative results.

Therefore, we need to understand which are the SEO mistakes to avoid in order to get the desired results.

1. Using incorrect keywords:

One of the most usual mistakes while selecting keywords is neglecting what search engines and customers want, and focusing on your preference instead. 

Sometimes your understanding might be such that you will focus on a keyword that does not fully consider the subject of the content. 

Instead, your understanding might possibly be completely opposite to the user’s search intent.

Hence, it’s important to do keyword research before you begin optimization. 

You can use tools like Keyword Planner, Uber suggest, or even do competitor research to decide on the best keywords to use. 

Always remember to choose keywords with maximum search volume and least competition.

2. Keyword Stuffing:

You might think that overusing the keywords in your content would boost your ranking. That is in fact, a common misconception, and an incorrect strategy. 

Going overboard with targeted keywords is considered as ‘keyword ‘stuffing,’ or ‘overusing your supposed keywords’. Such an approach would make your content useless to its targeted audience. 

Google currently employs a special type of search called Latent Semantic Indexing (LSI). This will recognize the topic of your content without having to fill in your content with repeated target keywords.

3. Not checking for plagiarism:

We all know that duplicate content is penalized, so you focus on creating original content. 

But do we check for plagiarism every time?

 You may say that it’s original content. Why should we check for plagiarism? But what we fail to realize is that sometimes our content may match unintentionally leading to a penalty. 

So it is always recommended to always check for plagiarism after creating new content.

There are various tools for plagiarism why not start checking right now.

4. Forgetting about website speed and mobile-friendly experience:

The quality of your website, particularly its performance on mobile devices, is very important for users today as most people browse the internet on smartphones. 

When the website is not smartphone friendly, Google and other search engines will downgrade your website.

The same goes for the website speed, which is often given preference when ranking on SERPs. 

You can check your speed using tools like Pagespeed Insights.

 The most valuable strategies for increasing site performance involve leveraging browser caching and optimizing images.

 You can optimize images with the help of a plugin known as Smush.

5. Not using Anchor Text for internal links:

We know that Internal links are very important for SEO as it helps in the indexation of our website. 

What we forget is adding Anchor Text to link to our pages. 

What is anchor text? Anchor text is basically a clickable word or a group of words that are connected to another page on our website and usually, they appear in blue color.

But that’s not all we should know. Whatever Anchor text we provide should link to an article/page with that relevant subject mentioned. 

The next thing we should ensure is the anchor text should not consist of words like “click here”, because it does not relate to its destination article. Use your subject keywords to internally link your web-pages, make it user friendly…

6. Not including relevant external links:

To make the most of SEO, it is important to take into account external links as well. 

Always remember to link to reputable/leading websites.

It is advisable to link back to websites that have given you backlinks, as that would attract traffic in the future. 

7. Not focussing on good quality backlinks:

We all know that a backlink is important for off-page SEO but we forget the importance of good quality backlinks and start participating in link schemes.

Link schemes can include buying or selling links, link exchanges, or creating multiple websites and giving backlinks from each other. This is considered as spam by Google and it downgrades your website.

In fact, focus on creating natural backlinks by guest posting on top blogging sites.

You can also reach out to influencers and share your blogs with them. If your blog or content is relevant they are likely to give you backlinks. 

8. Not creating Title Tags and Meta-description that increases   CTR

We all know about Title Tags and Meta-description and we optimize them according to the keywords. 

But what we do not ask ourselves is if our Title and Meta-Description is enticing enough to get a click. 

We might be ranking higher than our competitors but does that mean we are getting more clicks?

For example, you are an SEO course provider and you have mentioned in your Title and Meta-description   “Award-winning SEO course provider. Book a demo session now.”

 You are likely to get higher CTR  in the previous example rather than just vaguely mentioning that you provide an SEO course

9. Avoiding Content Marketing:

Content Marketing is all about creating the right content in the form of blogs, videos, or articles which helps to build a strong relationship with your audience.

The most common SEO mistake we do is creating thin content by using article spinning software or not adding any value to the audience.

It is not only about the quantity of your content but the quality is what matters the most. So invest your time, money, and effort into creating unique and engaging content.

10. Improper site structure:

When you create a website you have multiple sub-domains. But you have to ensure that all the subdomains which are aligned follow a proper structure.

Let us take an example-

As you can see, the Home page comes first, followed by About us, Services, etc.

Instead, if you keep your “Services” after “Home page” it makes no sense as we have to know a business first then find out about the services.

11. Not doing regular Website Audit:

Another thing that we overlook is not doing a timely website audit. 

Ideally, you should conduct website audits every month since it is important to check for broken links or any other issues.

Also, google algorithm keeps updating so it is important to keep auditing your website. You can do a website audit by tools like Screaming frogGoogle Analytics, Uber suggest and Moz trial

Ideally, you should also keep checking for any website issues/anomalies with the help of Google Search Console

12. Not checking bad links:

We know that getting good backlinks can help us in ranking in SERP. But what can we do about backlinks from websites which are spammy or low quality?

How can we stop the link juice from them? Use the disavow tool from Google webmaster tool.

In this way, we are telling Google that “don’t attribute the link being provided by those spammy websites”. 

Hence it is advisable to regularly find out which links are devaluing your ranking and use the Disavow tool.

13.  Not having Bing Business Listing/Not optimizing for other Search Engines:

We all optimize our websites for Google, but there are other search engines as well. Even though they are not that popular as Google, they also should be optimized. We can get customers from those as well as it is low competition there.

Bing is a search engine by Microsoft and they have a market share of around 2.44% worldwide. That means if we optimize for Bing as well we can get those customers as well.

We should also not forget Bing business Listing. It is similar to Google my business and it helps in local SEO. 

Since we are talking about local SEO we should also understand that if our target market is outside India we have to optimize for their country-specific popular search engines.

For example, Baidu for China and Yandex for Russia.

14. Not using Bing Webmaster tool:

In reality, Bing Webmaster Software is more sophisticated — and it offers more resources for SEO practitioners than the Google Search Console, it’s equivalent.

If Bing had not first launched its Disavow links tool, should we have had the one from Google as well? So when we are already thinking of optimizing our website for Bing, we should not forget the Bing webmaster tool.

Now that you have learned all the common SEO mistakes, aim to stop them intentionally by  2020. You can end up struggling if you do not build your website for mobiles, have specific targets, concentrate on multiple types of content. Seek to utilize new SEO updates and keep up to date with the latest to remain ahead of the competition.

Another thing to do is to learn about the entire online ecosystem. That means getting well versed with other categories of digital marketing as everything is interdependent.

benefits of content marketing

Content Marketing: Understanding the Concept and Benefits

Content Marketing: Understanding the Concept and Benefits 512 288 Admin

Content comes in many forms to us, and as humans, it has been the essence of our progress and development. It exists in everything we know or interact within our daily lives. It can be defined as the expression of thought through various mediums. The stories we were told as children, the books we read, the videos we watch, the pictures we look at, anything that conveys thought or expression, is content.

We begin consuming content from a very young age, and in this developing world, we are almost constantly exposed to it in some form or another. Similarly, content creation is not new to us. Our crayon scribbles, the complex string of words we start to put together in our diaries at a young age, are both our forms of content creation.

benefits of content marketing

As we grow older, both consumption and creation take shape and we strive to find or offer value through them. Both of these processes are part and parcel of the growth of any individual and any enterprise. So, you must ask yourself how these crucial functions influence the business world? Content marketing is the answer to that question.

What is Content Marketing? 

Marketing is the most versatile and crucial tenet of the business world, so as it must, it found a home in the world of content creation and consumption. Building brilliant campaigns, distributing knowledge, initiating change and profit, studying, and acquiring skills are all propagated by content in marketing.

Content Marketing can be defined as the brands creating and distributing relevant content on a long-term strategic basis, to establish and propagate a relationship with their target group.

This form of digital marketing stands to benefit brands and consumers alike. Providing brands and individuals, with the potential help of marketing and advertising agencies with the chance to put their products and services across in an informative and efficient way. Content marketing also allows consumers with the chance to learn and educate themselves.

Types of Content Marketing

One of the reasons this form of marketing is highly efficient is because of the range it provides. There are many types of content marketing, and most can be divided into 4 umbrella categories.

1. Written Content:

Email marketing has been used commonly since the advent of email. eBooks, Blogs, and Articles are long-form highly informative content forms.

benefits of content marketing

2. Visual Content: 

Videos for websites, Youtube, other video channels, Infographics for websites, social media posts, as well as educational Webinars.

3. Social Media: 

Social Media apps, such as Instagram, Facebook, LinkedIn, Twitter, Discussion forums, such as Quora and Reddit.

4. Audio Content: 

Podcasts are an up and coming form of audio communication.

Choosing a type for your brand: 

Let’s take an example: Suppose you run a pharmaceutical company, and you recently received approval and launched a soap with a series of benefits unique to this particular product. As a brand, the most effective form of marketing for you would be through interesting infographics, social media posts, and videos. If a pharmaceutical brand were to write a blog, while it may attract intellectuals, researchers, competitors, and medical professionals, it will most probably not bring you any leads.

Evaluating what would be most effective for you is crucial. This can be done by analyzing the content your target audience most consumes or relates to, studying competitors’ marketing strategies, or simply studying the market and deducing the best strategy for you.

Why does it work? 

As any curious person would wonder, you must also want to know why content marketing has such a major impact, and why it works so widely. Like most forms of digital marketing, this form comes with a set of unique reasons for its success. Four of the majorly understood and appreciated reasons are listed below.

1. Ease of Access: 

With technology slowly but surely reaching every corner of the world, and content marketing is an extremely digital concept. It is the most accessible form of information out there. Regardless of gender, age, culture, or country, a majority of consumers have access to this form of marketing, making it highly efficient.

2. The Generation of Information: 

With an increase in the availability of information, there is also an increase in eagerness to learn. A generation of jacks of all trades are rising, and content marketing embraces that idea perfectly. In today’s informed world, having a basic understanding of a variety of subjects is applauded and appreciated.

3. Easily Monitored and Adapted: 

As a brand, being able to access your released content, and alter it in accordance with the times helps create relevant and useful impact. It is important to adapt to the constantly changing times, and the digital marketing world allows it. It is also equally important to see what form of content is creating an impact so that you can further improve your strategies. Brands can do the same by studying their target audience.

4. Range and Variety: 

As stated in the previous section, content marketing provides brands with a wide variety of formats and platforms to choose from. This allows access to varying target groups simultaneously. While Facebook may offer them access to older groups, podcasts will provide access to younger people who work and learn at the same time. The opportunities are endless.

What to focus on? 

Walking into this field blindly will not only stop you from achieving your goals but will cause a major waste of resources. Knowing how to get a start on planning and conceptualizing your content when you create it is the first step towards a successful content marketing strategy.

1. Adding Value: 

All prospective clients are looking to attain something from their interaction with your brand. Give them something to look at, read through, maybe even bookmark and return to. Like the crowd knowing the lyrics of a band’s song, your customers should know your blogs, and what they offer. Adding value to your customers’ lives in more ways brings in loyal and learned leads.

Creating valuable content also helps you establish your knowledge and authority in your field. This further provides confidence and support for the impression you wish to and do put across in the world.

2. Target Audience: 

Studying and analyzing your target audience can change the trajectory of your brand entirely. Choosing the right form of marketing, the right platform, the right content, is crucial. When focusing on content marketing, do not forget to focus on the quality of the content itself. While you may create the perfect strategy, if your content does not provide relevance and quality, it will lose its weightage.

Therefore, it is important to study and analyze your audience and eventually mould your content to fit their needs and wants. Find what they would most identify with, and then move forward accordingly.  

3. Brand Identity: 

Remember to always emphasize the identity of your brand in the content you create. While ensuring your target audience remains appeased is important, it is equally important to keep sight of who you are as a brand, and what message you’re trying to put across. Losing focus of this can lead to content without a clear message, or identity, and leave your audience finding it hard to relate with.

Your identity can make or break your brand. How you show the content you put across plays an equally important role. Brand tone, language, and style come together to make your identity. Always wear it with pride.

4. Purpose: 

When you start creating content, what is it you are trying to achieve, and why have you taken the step into content marketing are the first questions you should ask yourself. If you’re attempting to gain leads, create your content, and build your strategy in accordance. Or if you’re attempting to create impact, or pioneer something new with your innovation or ideas, make sure you present that clearly in your content.

Keeping your purpose front and center is the only way to build a brilliant and effective content marketing strategy. Similar to every other field of marketing, what you aim to achieve is what decides what you will do.

What are the benefits? 

As explained in the content above, this form of marketing offers adversity, variety, and range like nothing else. With these endless functional benefits, content marketing also offers three major technical benefits to your brand. If one were to approach this from a thoroughly business based viewpoint, the following three benefits can be attained through content marketing.

benefits of Content marketing

1. Increased Leads and Sales: 

Creating varied content leads to varied availability, and as discussed earlier, with ease of accessibility, the reach is a lot higher. This provides multiple options for Calls-to-Action (CTAs) and multiple platforms from which to generate leads. 

It also allows for higher engagement with your potential customers, and if created well, your content can leave a lasting effect and a note of goodwill with your leads. Increased leads bring in increased conversions, eventually leading to more sales. A good strategy with a wide range can bring a major positive change to your brand.

2. Lower Investment: 

The varying options within content marketing require varying amounts of investment. For the most part, creating and circulating content is not expensive. While writing blogs for your brand, and using services such as Search Engine Optimization may cost the investment of hiring an agency. But it is still relatively less costly than major investments such as running print advertisements. 

On the other hand, running an efficient and well-strategized social media campaign can come at a minimal cost or even no cost at all. Even the more expensive options within content marketing come at a lower cost than traditional marketing for the most part, and bring in higher revenue.

3. Loyal Customer Base: 

With value-adding and interesting content, your brand can build a lasting impression, and supportive following. For instance, if you publish blogs weekly, and your content is relevant, you can create a following that returns to your blog every week, and in turn shares the content you create. 

Creating shareable content and interacting, can majorly increase leads, by creating the impression of a brand that cares for its customers. A loyal customer base can have immediate and long-term benefits for your brand. 

The benefits of content marketing are endless and highly valuable. Building a strategy is required to efficiently reap the benefits of this form of marketing, making it a top priority. Having gained an idea of the concept of content marketing, as well as how it can benefit your brand, it is important that you conduct further research, and make a switch soon. 

It is often said in the world of marketing that Content is King, and it could not be more true, or more relevant at this point. We suggest you use content marketing to ensure that this time may be of service to you.

benefits of infographics

Benefits of Infographics – Why B2C Business Must Use it

Benefits of Infographics – Why B2C Business Must Use it 800 450 Admin

Infographics are gaining popularity in recent years. They have been generally utilized among organizations and associations in both digital and in print. In the era of Digital Marketing, Infographics have become an exponential way of presenting data in a very catchy way. Research expresses that the human brain processes images multiple times quicker than content. 

Other research proposes that 40% of individuals will react preferred to visual data over text data. Visual elements are an extraordinary method to engage your audience and get them interested in your content. With an infographic plan, you can introduce data in a way that is outwardly appealing and engaging for your audience. 

In this article, we’ll discuss-

  • What are Infographics?
  • Why are Infographics popular? 
  • Types of Infographics 
  • Benefits of Infographics
  • How can you make an effective Infographic?
  • Why B2C businesses should use Infographics? 

You must have heard about infographics before, but what are infographics?

An Infographic is essentially a visual representation of information that aims to reach a wider audience by simplifying the complex data and arranging it in an easy format. It helps to make the data understandable to the audience at first glance. 

Why are Infographics popular?  

Most people prefer visual images rather than the texts, people also love to share content that has captivated their attention and is visually appealing, nowadays popular infographics get viral on social media channels very quickly.

Putting a thousand-word article on my Facebook wall with charts/tables seems to be very boring and lengthy and will not help me to engage the audience. In this case, I would prefer to post an infographic on my Facebook wall which will summarize all the content in one visual image, which can engage people and can be shared by my audience.

Infographics can make simple and boring information exciting. We can share information through a visual there are various types of infographics,

  • Statistical Infographic Template
  • Informational  Infographic Template
  • Timelines Infographic Template
  • Process Infographic Template
  • Geographic Infographic Template
  • Comparison Infographic Template
  • Hierarchical Infographic Template
  • List Infographic Template
  • Infographic Resume Template

Let’s understand in detail:

1. Statistical Infographic Template:

If you need to visualize survey results, present information from numerous sources, or backup an argument with important information, at that point a statistical infographic is the best infographic to do that.

A statistical infographic puts the attention on your information. The design and visuals will assist you in telling the story behind your information. Your storytelling devices can incorporate graphs, charts, icons, symbols, pictures, and eye-catching font styles.

benefits of infographics

2. Informational Infographic Template:

An informational infographic format is the best infographic for clearly conveying another or specific idea, or to provide the outline of a theme.

Regularly, an informational infographic is separated into segments with engaging headers. Numbering each area will help your infographic design flow. Also, we’ve discovered that individuals will in general like infographics with numbers in the title. Descriptive headers and illustrative symbols help convey each point clearly.

benefits of infographics

3. Timelines Infographic Template:

Timeline infographics are the best sort of infographic for imagining the historical backdrop of something, to feature significant dates, or to give a diagram of occasions. Since people will, in general, understand time spatially, a visual like a timeline infographic can help make a more clear image of a time allotment. Visuals help like lines, icons, photographs, and labels all help to highlight and clarify points in time.

benefits of infographics

4. Process Infographic Template:

While a timeline infographic will feature points in time, a process infographic is the best infographic for giving a summary or diagram of the means in the process.

Process infographics will permit you to simplify and explain each step. Most process infographics follow a direct start to finish or left-to-right stream. Numbering the means will make your procedure simple to follow.

benefits of infographics

5. Geographic Infographic Template:

Do you want to visualize area-based information, segment information, or huge amounts of information? In those cases, a geographic infographic is your most solid option. Geographic infographics use map graphs as the center visual.

benefits of infographics

6. Comparison Infographic Template:

Most of us have trouble picking between multiple options. Whether you need to think about options in an unbiased manner, or you need to make one choice to appear to be better, a comparison infographic is the best infographic to do that.

Typically, comparison infographics are divided into halves vertically or horizontally, with one choice on each side. Utilize differentiating or contrasting colors to separate two choices.

benefits of infographics

7. Hierarchical Infographic Template:

A hierarchical infographic can compose data from the most prominent to least.

One famous case of this is the pyramid image of Maslow’s Hierarchy of Needs. Humanity’s most basic needs at the base of the pyramid, ascending to humanity’s most complex and unknown need in the smallest segment at the top. To visualize a hierarchy of leadership, or to show how something is separated into parts, utilize an organization flow chart.

benefits of infographics

8. List Infographic Template:

If you need to share a collection of tips, or a list of examples, at that point why not make a list infographic! 

List infographic formats are commonly clear the objective is to make them more attractive than a basic list. Visuals like symbols can replace bullet points, and creative text styles and colors can make everything stand out. Numbering the points in your list will enable your data to the stream. This list infographic layout utilizes diverse colored circle icons to help each number pop from the page. 

Even though your substance is a list, it doesn’t mean you need to follow the fundamental start to finish design. Play with your audience’s desires and include eye-catching structure components to offer their eyes a break.

benefits of infographics

9. Infographic Resume Template:

With the present place of employment showcase being so immersed, job searchers need to discover imaginative approaches to separate themselves. That is the reason infographic resumes have increased in terms of prevalence in recent years.

Infographic resumes won’t have the option to altogether replace the traditional resume most of the time. But they’re an extraordinary visual report to bring to an interview, to distribute on your portfolio site, or to remember for an email application. Plan a resume header that reflects your abilities and experience. Give your infographic to continue a beautiful border that reflects your character or individual brand.

Here are some benefits of infographics:

  • Catch your eye: We are visual creatures and a well-designed and attractive graphic taps into the optic nerve that drives the brain. Basically, infographics are unquestionably increasingly fun and engaging with that plain content.
  • Demonstrate expertise: Infographics utilize tables, diagrams, graphs, and other data. This visual portrayal of broad research shows topic skills and can upgrade believability in the marketplace.
  • Make complicated data progressively understandable: They say a picture is worth a thousand words. Effective infographics convey a lot of information and data in moderately little space. 
  • Boost brand esteem/value:  Infographics go beyond telling people about your brand. They exhibit your worth and information in a significant way. That is the reason it is significant that they support your characterized image picture and incorporate an organization logo and website address or other contact information.
  • Make your content viral: Since they contain heaps of data about a single subject, they are perfect for sharing by means of web-based life channels.
  • Boost SEO: Once your infographic is posted on your site and shared via social media, it can produce backlinks that are fundamental to driving SEO.

Tips to create an effective infographic:

  1. Write catchy headlines
  2. Leave plenty of white space
  3. Create an infographic for your target audience
  4. Keep minimum text
  5. Stick to a single topic
  6. The information flow like a good story
  7. Keep it simple & focused

The below points will explain why b2C businesses should use Infographics.

  • Visualizing statistics:

At the point when you’re making statements, buyers probably won’t accept your advertising messages. As the saying goes, however, numbers never lie, so including a couple of truthful figures causes your case to appear solid. However, individuals will once in a while read lengthy articles about a survey or study you just finished.

  • Educating consumer:

Infographics are profoundly instructive and can show consumers your brand. Locate a significant point and afterward direct research on how clients are influenced by that issue. You can utilize your infographic to educate general society and afterward compose a blog entry about how your product or services can resolve issues.

  • Brand awareness:

Furthermore, you should add your brand logo on your infographics to guarantee that your perusers are presented with your organization’s logos and images. Utilizing your branded content will likewise enable your business to arrive at new buyers.

Conclusion: 

The main obstacle for infographics is to create points and thoughts in a simplified manner, alluring and energetic way and making them. There are different platforms and stages developing that can help you make them simpler. In this way, start working on infographics and let individuals know your creativity and create awareness with your business.

advantages of email marketing

Top 5 Advantages of Email Marketing 2020 | Why You Must Do It!

Top 5 Advantages of Email Marketing 2020 | Why You Must Do It! 800 450 Moshi Moshi

You must have heard that digital marketing is all about SEO, Google Ads, and Social Media Marketing. But did you know that email marketing in the form of digital marketing with the highest Return on Investment (ROI)? Yes, that’s true.

It is the oldest form of digital marketing. It is often underrated, however, it is 40 times more beneficial than Facebook and Twitter combined for gaining new customers.

advantages of email marketing

There are many advantages of Email Marketing and I will be discussing this in detail but first, we need to understand the dynamics of email marketing.

Types of email: 

| Newsletters: 

According to studies, 83% of companies send newsletters to their audience. Newsletters can either be original content with links to your website or curated content which is related to your industry.

Newsletters should have consistency as we want our audience to stay updated about industry trends. We can also promote our new product launches through newsletters.

| Conversion from prospect to customers:

These are basically emails which are sent periodically to the leads for conversions. This is usually automated content and also helps in engagement.

| Transactional: 

  These are sent when any purchase is made, like confirmation emails when any transaction is done. These can also thank the receiver for contacting you, for example, “Thank you for the email.”

| Milestone: 

These are sent on the birthdays of your customers. In fact, birthday emails have a transaction rate that is 400% higher than that of promotional emails, if you also provide special offers in the mail.

| Promotional: 

These are sent when you need to promote your products and services. They are sent in bulk usually. 

Now that you know the types of Email. The next step is an email marketing strategy to prevent your email from going to the spam folder.

Email Marketing Strategy:

  1. Double opt-in: In this process whenever a customer fills the signup form, you do not directly add them to the mailer list. Instead, another mail is sent to verify if the details filled are correct and if they are comfortable receiving promotional emails. This prevents adding any fake Email IDs or uninterested clients to your email list.
  2. Email Authentication by DKIM: This is a coded confirmation method from the sender that checks the integrity of the email. It is basically a key that connects the email to the DNS server and establishes the genuineness of the mail. Gmail, Hotmail, and Yahoo use this type of authenticator and it is better to use this strategy to prevent your mails from going into spam. Your developer can help you with the setup.
  3. Email Warm-up: This actually involves sending emails from an IP address regularly. IP warming is the act of slowly expanding the volume of mails sent from a particular IP address as per a scheduled timetable. This continuous procedure assists with building up your image with ISPs (Internet Service Providers) as an authentic email sender.

Now we know what strategies we should follow for email marketing, we should know why we should give our time and effort for email marketing. Why must you do it?

Advantages of Email Marketing:

1. Best ROI: Each advertiser needs to have the option to see substantial outcomes from their marketing endeavors, and email marketing is one of the channels to achieve that. This platform brings in the best ROI for your business. It can create an incredible $38 for each $1 spent. That converts into an ROI of 3,800%.

It’s significant that you have a tracking system set up to monitor email clicks, site visits, and how many conversions have occurred to understand the ROI.

2. Customized content: Email marketing permits you to categorize your clients into various segments depending on their interest, the stage of the marketing funnel(cold prospect, warm prospect, and hot prospect) they are in. You can create highly customized content depending upon the category they are enlisted in. From creating the ideal title to pictures that resonate with your client, and important content that engages your crowd, the email is a highly effective tool for customized content.

Keep changing your content looking into the demands of the customer. Ignore the urge to hard-sell your products to your customers. Establish trust between you and your customers, then you can start sharing promotional mails. But it should seem like a solution to their problem and not pushing a product.

3. Lower Cost: With any business, especially small businesses, there are time and money restrictions. Even if you spend on flyers or pamphlets it would require a substantial budget for printing expenses. On top of that, you require time to design the flyer and coordinate with your delivery associates. 

This time spent not concentrating on your business is lost income, and a lost chance to associate with your clients on an individual level. One of the most favorable circumstances of email marketing is the proficient utilization of time and money. Planning an expert email advertising effort isn’t tedious. Sending emails by email marketing tools to numerous clients is likewise still financially savvy.

4. Builds customer relationships: According to a study, 80% of businesses believe that email marketing increases customer retention.

You could even set up a drip campaign to assist you to make things easier. Now you may ask what is a drip campaign? It is basically a set of emails that are sent to the audience once a particular condition is met. The 2nd mail would not be triggered until the 1st one and so the cycle continues. For example, you can set up a trigger that automatically sends email 2 once email 1 has been opened. We can also schedule a wait time according to which, once a person has opened email 1, then after 2 days email 2 can be sent across.

Drip campaigns are continuous and reduce the time taken to convert a lead. They’re regularly used to increase brand recall while giving customers valuable information.

5. Easy to measure: Another key advantage of email marketing is that it is easier to understand where you are going wrong. Most email advertising automation will permit you to follow “open-rate”,  “click-through rate”, and conversions. It is easier to incorporate the changes well. 

Now that we have understood the type of emails, email strategy, and advantages of email marketing. But it is essential to know about free bulk email sender tools to start your email campaigns-

Free Tools are  Mailchimp & ZOHO

Mailchimp: Mailchimp is a pioneer in email marketing that you’ve most likely heard about. Their free plan gives you a tool for email construction and scheduling. Two extraordinary features that this email automation tool offers are suggestions and insights, to assist in strategizing your campaigns.

ZOHO: It has a range of templates that you can choose from. You can segment your customers and also carry out Drip Campaigns through ZOHO mail.

It’s obvious to see that email continues to be the best advertising medium for business. Maybe it’s the ideal opportunity for your business to begin focusing on email marketing now.

 

what is google ads

Learn: What is Google Ads? How Does Google Adwords Work?

Learn: What is Google Ads? How Does Google Adwords Work? 800 450 Admin

What is SEM and How does this Help Your Business to Grow?

Search Engine Marketing (SEM) is a digital marketing strategy that helps to increase the visibility of our website in the search engine result pages (SERPs). SEM is the most effective way to grow your business and it helps to aware the customers about your brand. 

Search engine marketing can increase website visibility in two ways: Organic and Paid. 

Search engine optimization (SEO):  It is a process which can help to generate traffic on your website to get higher rankings in the SERPs, this is an organic way in which the advertiser is not required to spend any money. It consists of two activities which are On-Page & Off-Page activities. 

Another one is Paid marketing (PPC – Pay Per Click) which is explained below in detail, where the advertiser has to spend some money to get traffic to their website. 

So, SEM consists of these two marketing tactics to improve your website visibility in search engines.

what is google ads

What Is PPC & How Paid Search Marketing Works?

PPC stands for Pay-Per-Click. PPC is nothing but the amount which the advertiser has to pay per click or per impression on an ad. It is the most common paid campaign type. PPC marketing is considered as one of the fastest digital marketing strategies to drive traffic to your website and for conversion growth.

Search engine advertising is the most common form of PPC. The advertisers have to bid for ad placement in a search engine’s sponsored ad links when someone searches for a particular keyword that is related to their business offering.

For example – If we bid on the keyword “Advertising Agency in Bangalore” our ad must show on the top on the Google result page. The higher we bid as compared with our competitors the highest rank we’ll get on the Google search result pages. 

You can grow your business in an increasingly competitive marketplace with Search engine marketing (SEM), it is the most effective way to grow any business.

PPC is helping businesses in the following ways – 

  • PPC advertises directly to the audience searching for a business like you. It allows us to put your ad in front of the audience who are most likely to be interested in the products which you offer.
  • By PPC advertising you can get measurable ROI, by which you can get to see what exactly you are getting out of the ads.
  • In PPC money will only get deducted when someone will click on your add, so you can reach a large no. of people with the campaigns but you only have to pay money when someone clicks on your ad
  • You can advertise your products and services across the globe, locally and globally as per your requirements.

All You Need To Know About Google Adwords –

These days Google ads are becoming progressively popular among all businesses across all industries. 

Whenever you search for any keyword in the search engine you can see ‘Ad’ flashing in front of some of the search results, this is nothing but the Ad shown by Brands to extend their revenue to a level that would never be possible through offline marketing.

what is google ads

Still wondering what is Google Ads? It is a paid service by Google by which one can run their advertisement to get featured on the top results of the search engine. 

Your paid campaigns should be stronger and more focused if you want to get more clicks resulting in a greater probability of obtaining new customers to your website. 

Advertising with Google Ads begins with creating a campaign. The type of campaign you decide to create should be based on your advertising goals. 

Example: if you’d like to show your ads on Google SERP to get more visitors to your site, you should choose a Search Network campaign.

When you get started with your campaign setup, you’ll be asked to select campaign goals and select a campaign type.

Google offers 6 types of campaigns by which you can improve your website visibility in SERPs. 

Types of Campaigns:

1. Search Campaign: Search Campaigns advertisements promote your products and services straightforwardly Search Engine Result Page of any particular query that your search on Google. 

You can directly target the audience to whom you want to show your ads and even narrow your targeting to users in a certain geographical region.

 2. Smart Campaign: When you sign up in smart campaigns you just have to write an ad that describes your business along with the description of your products and you have to set the budget.

Google will show your ad automatically to potential customers across Google Search, Google Maps,      Google search partners, and the Google Display Network.

 3. Video Campaign: Video ad campaigns are an exciting method to reach and engage your audience on YouTube and over the web. You can create and manage your campaigns in Google Ads by using the “Video” Ad campaign type.

4. Shopping Ad Campaign: In Google shopping ads there is no need of much setup and there aren’t many features to select, if you want to show the products which your e-commerce store offers in Google Shopping, then you’ll need to set up the Google Merchant Center and the process isn’t difficult. 

Here are the steps for creating a Shopping Campaign:

I. Sign in to your Google Ads account

II. In the menu at the left corner, click campaigns

III. Click on the plus button (+), then click new campaign

IV. For “Campaign type,” select shopping and click on the next option

Major Steps to Set up your Shopping Campaign

  • Merchant: You have to select the merchant center account that contains all the products which you want to advertise. If in case you will not find any account, you will need to link your merchant center account with Google ads account. You can’t change the merchant after you have created the campaign.
  • Country of Sale: Then you need to select the countries where you want to sell your products, your ads will be shown only in the countries which you have selected. And you can’t change the country once you have created the campaign
  • Inventory Filter: You only need to change this setting if you need to limit the quantity of items utilized in your campaign. To do this, pick the criteria an item should meet so as to be promoted. The items that match all the requirements you select will be added to your campaign. You can change this setting after the campaign has been made.
  • Bidding: In this step you have to select the type of bidding which you want to use in your campaign, you can change this setting after the campaign has been made.
  • Daily Budget: The budget which you are willing to spend each day on the campaign
  • Campaign Priority: You only need to change this setting if you are promoting the same products in multiple campaigns for the same country of sale. The campaign priority will decide which campaign should be used when products overlap in the country.
  • Local Inventory Ads: You only need to change this setting if you want your Shopping campaign to include products that can be sold in local stores. To promote local products, you’ll need to submit local product data into the Merchant Center. Then, check the box to enable ads for products sold in the local stores.

V. Click on Save and then Continue button

VI.  Next, you have to choose what kind of ad group you want to create: 

  • Product Shopping (if you’re new to Shopping, It is recommended) These are individual product ads. These ads are automatically created using the information from your Merchant Center account. 
  • Showcase Shopping These are the ads related to several products that group together in a single ad. Some additional steps are required to create this ad.  

VII. Click Save.

5. Universal App Campaign: The universal app campaigns allow you to advertise your app across Display, Video Networks, and Search ads. You just have to add your app and modify some objectives.

6. Display Ad Campaign: Display ad campaigns give you the option to reach people outside of Google’s search engine results, through content, pictures, and video banner displays that appear when users browse the web, use applications, or watch videos.

You can choose a goal for your campaign based on the actions which you want your customers to take.

Goals Include: 

  • Sales
  • Leads
  • Website traffic
  • App promotion
  • Brand Awareness & reach
  • Product & brand consideration

The Google AdWords auction depends upon three factors:

1. Your bid: Google Ads isn’t a compensation to-win stage. However, your bid influences your performance in the Google Adwords auction. Your company could win or lose depending on your bid. Place realistic and reasonable bids, versus over the top ones for the best execution and rate of profitability (ROI). Google Ads bidding strategies allows you to do things manually or automated.

Types of bidding strategies which Google offers:

  • Manual Cost Per Click (CPC) – Manual cost per click allows you to set the bids at either the keyword level or the ad group. This is considered as the best bidding strategy for new advertisers.
  • Automatic Cost Per Click (CPC) – Automatic cost per click gives all the control to Google to adjust your bids up or down. This will help you by giving the most clicks within your daily budget for that specific campaign.
  • Enhanced Cost Per Click (ECPC) – This strategy gives Google the right to increase or decrease your bids by 30%. Google will increase your CPC by 30% if the conversion is likely to happen and vice versa
  • CPA Bidding (Conversion Optimizer) – Allows Google to adjust bids to the average of certain cost per conversion goal that you have set. It has found that CPA bidding is more effective on display ads
  • CPM Bidding (Cost Per Thousand Impressions) – This strategy is only available for display network campaigns, this allows you to set the target bids that assemble after 1,000 impressions. CPM doesn’t charge you for clicks
  • Flexible Bids – The last one is flexible bids. It is located within your Google ads shared libraries, here you can find 6 different flexible bidding strategies.

2. Your Quality Score: Your Quality Score (which ranges from 1-10) outlines the worth, relevance, and past execution of your ads, keywords, and landing pages. A great Score can prompt lower promotion costs, as well as a better position across advertisement systems.

The formula to calculate quality score is simply:

( 1 + Landing Page Experience weight + Ad Relevance weight + CTR weight )

3. Your promotion augmentations: Using advertisement extensions you can improve your ad’s performance and visibility, like: by offering clients a telephone number for reaching your group. Increasing the value of your promotion can improve your odds of winning the advertisement auction. You can include extensions while making your ads.

In order to increase the CTR (Click Through Rate) the best-recommended practice is to use extensions in your ads, here are the extensions list which Google AdWord offers – 

  • AdWords Sitelink Extensions
  • AdWords Location Extensions
  • Affiliate Location Extensions
  • Structured Snippet Extensions
  • AdWords Call Extensions
  • Message Extensions
  • AdWords App Extensions
  • AdWords Callout Extensions
  • AdWords Price Extensions
  • Promotion Extensions

P.S. Note* Although, Google has announced that Message Extension will get removed by this year. 

It is not necessary to use all the extensions in your ads, based on the services, products which you offer, and based on the business and industry you can add relevant extensions. 

At the point when Google launches its ad auction, it also calculates the cost-per-click (CPC) by using this formula:

Actual CPC = Competitor Ad Rank / Your Quality Score + 0.1 

The actual CPC is what your business pays for each click that your ads get. This equation is the reason most organizations pay not as much as what they offer for a keyword. It’s crucial to know, however, that your business will never pay more than what you offer or bid.

Google AdWords falls as a paid advertisement platform under the marketing channel which is PPC (Pay-Per-Click).

Nowadays more and more businesses are taking advantage of Google AdWords and PPC campaigning to drive more traffic to their website and to generate more revenue. 

But what is PPC and how it is beneficial to the businesses?  

How Does Google AdWords Work? 

Google Ads offers a demonstrated advertising technique for organizations across businesses and areas. 

Its variety of focusing on alternatives, adaptable expenses, and various ad promotion types permit any organization, from local to global, to contact its crowd and keep its advertising cost within the budget.

Google Ads permits organizations to make unique ads for all the reaching users. 

These promotions/advertisements can show on the Google Search Network, as in Google search result pages, and on the Google Display Network, as on third-party sites. Google Ads additionally offers access to bidding options, campaign, and diverse targeting.

Check out this fast summary, if you’re looking for a quick review of how Google Ads works – 

How to set up Google Ads Campaign –

Here is the step by step guide to create a Search Ad Campaign:

1. Sign in to your Google AdWords Dashboard, Click on (+) sign to create a New Campaign

2. Select the goal according to your business whether you want to run your campaign for sales, brand awareness, leads, website traffic, or app promotion.

what is google ads

3. Then select the campaign type which you want to create like: Search Campaign, Display Campaign, Video Campaign, or Shopping Campaign. Put your URL and press continue.

4.   Then add your group name and add the keywords on which you want your ads to be shown, and click on save and continue,

what is google ads

5. In this step you have to create your ad by adding the URL, headings, descriptions. This information will be visible in the search engine when your ad will appear in SERPs.

6. Here you can select the targeting audience, location according to your marketing strategy

what is google ads

7. In this step you can set your daily budget the amount which you’re willing to spend on your ad on a daily basis. You can set your bid and can add the extensions as per your business requirements.

8. This is the last and final step for confirmation of your campaign. Click on save and continue and Hurray!!! your campaign is ready to run.

When you complete the process of making and setting up your campaigns, Google does review and approve your advertisements.

Following approval, Google can start demonstrating your promotions over the proper advertisement systems, similar to the Google Search Network or the Google Display Network. However, they must win the ad auction, to get featured in the Google search result pages.

These are Some Benefits of Running Google Ads – 

  • You can focus on multiple keywords simultaneously
  • Google Ads will help to boost traffic on our website
  • It will help to get more phone calls and more in-store visits
  • It gives you all the flexibility to stop and pause your ads at any point of time 
  • Ads which appears on the top of the page get immediate visibility as compared with other ads
  • Google Ads are not restricted to the size of any business. you can create and run your ad as per your budget.
what is smm

Learn: What is SMM (Social Media Marketing) ? How does it work?

Learn: What is SMM (Social Media Marketing) ? How does it work? 800 450 Admin

I don’t think we need to discuss how big social media is. This platform has rapidly grown even faster than the Internet itself. Could you ever imagine yourself waking up one morning and not scrolling through your social media feeds?

That’s how addictive Social Media is. Let’s discuss what is SMM?  

What is Social Media Marketing? 

There are numerous definitions of social media marketing everywhere. Basically, social media marketing involves generating personalized content for specific social media platforms. The main goal is to boost engagement, increase exposure, connect with your audience, build your brand, increase sales, and drive website traffic. 

what is smm

The most used social media platforms in India are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, and Snapchat.

Quick facts on Social Media platforms:

  • Teenagers and bachelors are mostly into Facebook, Instagram, and Snapchat.
  • YouTube is the world’s second-largest search engine.
  • TikTok is now a hot favorite for Gen Z
  • Most professionals prefer using the social media apps LinkedIn and twitter

Benefits of Social Media Marketing

1. Increase Brand Awareness 

Social Media permits you to advertise your business to a huge number of individuals around the globe. 

It is one of the most cost-efficient digital marketing methods used to create content and increase brand awareness. Implementing a social media strategy will extraordinarily build your brand recognition since you will be engaging with an expansive audience of consumers. 

Social media has an advantage over traditional media because it can get your brand before individuals rapidly, and with no problem at all. Moreover, it gets your audience taking a gander at your brand even when they aren’t considering your brand at the moment.

Truth be told, social media has been demonstrated to increase brand awareness by driving up engagement. Social engagement incorporates engagements like comments, likes, shares, follow, subscribe, and re-posts. 

Just by contributing a couple hours/week, over 90% of advertisers guaranteed that their social media marketing efforts significantly increased exposure of their brand. Once you have created and you are happy with your page, begin interacting and engaging with your audience on every platform. This can result in accomplishing the objectives of your social media marketing.  

2. Increase in leads and conversion rates

To gain more opportunities for conversion, your business needs to increase visibility.

Every blog post, image, video, or comment that happens on your social media platform may lead viewers to your company’s website and increase traffic. A healthy and fruitful social media marketing strategy will lead to more conversion for your business. 

Promoting your products and services on social media is a straightforward method to increase lead generation, increase conversions, and boost sales because you’re promoting to the audience who have shown interest by following your profile. Your social accounts are a basic piece of your business pipe—the procedure through which another contact turns into a client.

Human interaction plays an important role in building up an enthusiastic connection with possibilities. This results in setting up a beneficial relationship. The advantages of social media in business include the chances to build up human connections with the possibilities that can expand conversion rates.

3. Increase website traffic

Social Media is a blend of various kinds of individuals with changing foundations and practices. Regardless of whether you are maintaining a business site or a leisure activity blog, social media can potentially have a colossal effect on your traffic. 

Social media channels are supplemental to the brand’s site and, if there is one, its physical location. Social media pages of your online business is the gateway to a website, and it assists advertisers with guaranteeing more traffic for their websites.

In spite of the fact that social networks are incredible for getting traffic to your website, you have to consider what to post as well as how frequently to post. You would prefer not to turn into that oppressive advertiser, or you’ll turn off your customers.

4. Direct connection with the audience 

Social Media is a two-way road, in contrast to traditional media, which offers only single direction communication. You can’t connect with your audience directly in traditional marketing, unlike social media that allow you to connect directly with your audience. You know who is interested in your business because they choose to follow your social media account. Give them a reason to stay. 

Social media allows you to connect with your target market, prospects, and customers whenever. In fact, some platforms allow you to import your contacts into your account to associate with them. You can utilize this as an approach to instantly inform your customers on current promotions, special offers, new products, and the sky is the limit from there. And best of all it’s free. This is a great way to up-sell your present base.

You yourself have to indulge and engage to make your customers engage with your content. Always stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand. The direct connection with your audience is a great way to improve your marketing campaign. 

Social Media Marketing Strategy

Confused, overwhelmed, and don’t know where to start? You’re definitely not alone!

Social Media Marketing isn’t as simple and direct as it used to be a few years back. This place is crowded now, and the expectations of consumers have reached another level.

Having a clear plan is essential in making social media work. You need to comprehend what you’re doing, where you’re headed, and what you intend to accomplish with your social media. To put it plainly, you need a social media marketing strategy that gives you a bird’s eye view of everything; simultaneously allowing you to handle and work with the subtleties when required.

The more explicit your strategy is, the more compelling the execution will be. Keep it compact. Try not to make your strategy so grandiose and wide that it’s unattainable or hard to evaluate. 

A compact strategy will enable your brand to tackle its objectives with a feeling of direction.

Without a properly planned strategy, you might be updating on social media platforms just for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be difficult to accomplish results.

Here’s a complete guide to creating a winning social media marketing strategy:

what is smm

1. Social Media Marketing Goal 

Why do you want your business to be on social media?

Set a reasonable objective for your brand. Regardless of whether that implies more dollars and pennies from your current social presence or amping up your reach with a new audience, absolutely up to you.

The S.M.A.R.T. goal frame. 

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Knowing how you are advancing with your social media endeavors is essential if you want to move in the right direction. By appropriately setting your social media marketing objective, you’ll be able to track your progress.

So as to make viable goals, you need to be clear about your methodology. You have to have targeted goals. Because these are achievable when contrasted with the more extensive, long-fetched ones.

Make it a point to set goals that are defined, attainable, and estimated. Along these lines you’ll be prepared to make quantifiable objectives in the main fields of branding and conversions. 

Here are some goals that businesses of all shapes and sizes can divide and conquer:

  • Increase brand awareness
  • Drive traffic to website
  • Generate leads and sales
  • Grow revenue
  • Boost brand engagement
  • Build a community around your business
  • Provide social customer service
  • Increase mentions in the press
  • Listen to conversations about your brand

2. Research your target audience

Making assumptions is a dangerous game for marketers. 

Knowing who your audience — and ideal customer — is and what they want to see on social media is key to creating content that they will like, comment on, and share. It’s also very important if you want to turn social followers into customers for your business.

3. Build an audience persona 

  • Who are they? (E.g. job designation, age, gender, relationship status, location, etc.)
  • What are they interested in? (E.g. entertainment, educational content, information on new products, etc.)
  • Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms)
  • When do they prefer consuming the content? (E.g. weekends, during their daily commute, etc.)
  • Why do they consume the content? (E.g. to get better at their job, to gain knowledge, to stay up to date with something, etc.)
  • How do they consume the content? (E.g. read social media text posts, watch videos, watch images or hear the podcast)

4. Conduct a Competitor Analysis

You can learn from your competitors who are already using social media and what they’re already doing.

Before you start creating content, you ought to have a clear idea of what your competitors are up to.

A great deal of brands will in general bounce into creating content for their social media accounts right away. While delivering relevant content is essential, you do need to discover who your competitors are first, and what and how they are marketing through social media.

Observe how many followers or likes they have, what content they’re posting, how often they’re posting, and how many likes and comments they’re getting on average. Focus on how they are positioning their business on social media so you can accomplish something comparable or deliberately unique to stick out. 

Rundown what you like about their account and what you think you could do better. This analysis can provide inspiration for how you want to approach your social media channels and what benchmarks you can set for your own accounts. 

You might recognize your competitors’ frail social spots and have the option to abuse the holes. For example, one of your competitors might be influential on Twitter, but have a feeble Facebook presence, notwithstanding your objective, market using that network. In that case, it may benefit you to put more resources into Facebook rather than competing head to head on Twitter.

5. Create quality content

Your social media marketing strategy is clearly based on content. Sharing good content is important, obviously, but it’s equally important to have a strategy for your business for when you’ll share content to get the maximum impact. 

Quality content is the foundation of a strong social media marketing strategy. Because without the right sort of content, every single other advance would neglect to assist you with arriving at your showcasing objective. Then again, in the event that you just focus on content and disregard different advances we talked about, you may not see great outcomes.

There are four questions you should ask yourself when creating content:
  • What is the ideal character count for every specific social media platform?
  • The total number and types of hashtags that should be used on each social channel?
  • Usages emoji in my social media messages?
  • What is the best content type for each platform?

Types of content that can be posted on social media: 

  • Text
  • Images
  • Videos
  • Podcast
  • Stories

6. Produce multimedia-based content:

Remember the significance of images and videos. Mostly visual content is shared on social media than other types of content, because that’s what people want to see. This features how significant highly-visual content is to marketers and the people they want to reach. 

Picture this:

You have an article which is formatted in two different ways – as a written lengthy article, and the other in the form of a video.

Which one are you likely to refer to?

That’s right, the explainer video!

Likewise, never leave behind a chance to collaborate or pick your followers’ cerebrums. In any event, something as basic as posing an inquiry or posting a survey can work.

Tapping into your followers’ FOMO (fear of missing out), story content on Instagram, and Facebook is only going to become more important.

7. Customize Your Content for Each Social Network:

It’s essential to recollect that only one out of every odd social channel is indistinguishable. You should always customize your content for every social media network.

  • Twitter

Twitter comes with a deliberate confinement – you can’t compose in excess of 280 characters in a tweet. Therefore always keep your message short, simple, and to the point. Including links and hashtags in your tweets is a good move. Even in twitter, visual content works far better.

  • Facebook

Facebook posts can be longer than any other content posted on Social media platforms but don’t doesn’t mean you should make them excessively so. Individuals can be effectively killed by a mass of content. It is constantly a good idea to incorporate some personal comments, even if you are simply sharing curated content. Short videos perform well on Facebook. Use visual content – images or videos with your every Facebook post, relating them to your text.

  • Instagram

Instagram is a platform that only works with visual content. One can only share pictures and videos on it. It is one of the most used platforms in this generation which includes tremendous competition. You have to come up with the best strategy for your Instagram account to stand out. You also have to understand how Instagram algorithms work and the type of content your audience expects from you.

  • LinkedIn

LinkedIn is a professional network, so you need to ensure that all the posts you share there are suitable for such a group of people. People often read posts on LinkedIn hoping to educate themselves, particularly anything that can help further their careers and gain knowledge, moreover, stay updated.

8. Matrics

Regardless of what you’re selling, your social media strategy ought to be information-driven. 

That implies concentrating on the important social media metrics.

Make it a point to adjust your social media objectives with your overall marketing strategy. This will make it simpler for you to show the estimation of your work and get official purchase in and venture.

what is smm

How about we investigate a couple of critical social media metrics underneath that can assist you with picking up lucidity on the adequacy of your marketing.

  • Followers/Page Likes – This shows how huge your social media audience is.
  •  Reach – The total number of unique users who have actually seen or paid attention to your content.
  • Engagements – The total number of Likes, Comments, and Shares your content has received
  • Clicks – The number of times your posts have been clicked by the users. 

And here it is — the social media marketing strategy!

But that’s not the end. As referenced over, a procedure is the place you’re going; a strategy is the way you’ll arrive. You have chosen where to go to; presently you need a strategy. To make a plan, you have two options, hire a team and let them work on it, or work with an agency that can do this for you. 

how to create amazing content

How to Create Amazing Content | Top 5 Content Creation Ideas

How to Create Amazing Content | Top 5 Content Creation Ideas 800 450 Moshi Moshi

Let’s admit it. We have all been there. Desperately searching for content creation ideas, staring at the keyboard, trying to fuel ideas to get new content every day, only to find yourself sinking in your in an ocean of your thoughts. Don’t worry, “A little suffering is good for the soul.” Having said that, “Genius doesn’t work on an assembly line basis. . . . You can’t simply say, ‘Today I will be brilliant.’”

Content marketing is one of the elements that every digital marketer must be well versed in, to stand any chance of increasing the website ranking on Google & in turn increase the organic traffic into their website or account in the long run.

So, how to create amazing content you ask?

Let’s admit to something: Coming up with brand new content creation ideas every day isn’t a child’s play. 

Having said that, DON’T PANIC! Captain Kirk is here to guide you through the journey. “Galloping around the cosmos is a game for the young.” So stop staring at your computer screen in search of content creation ideas. From here on, use the tips below to brainstorm new content creation ideas for your site, social media posts, or blogs. Create not just any content but shareable content. 

Fresh content is always a bonus in your content strategy. It’s a vital juice needed to increase your site’s search engine optimization score. In addition to adding relevancy to your business, it builds your social following, keeps your audience active, engaging in your business and the local community. This way, you can easily reach your existing and potential customers with new and helpful information. 

Let’s get your creative juices flowing with these 5 quick content creation ideas to guide you. Use a few of them in a week and you’re good to go.

1. CALENDAR ORIENTED CONTENT 

The yearly calendar gives plentiful chances to create season based content. Between the various occasions individuals celebrate and the seasons themselves, your business can easily expand its sales through creative content creation and marketing.

For example, you can focus on seasonal changes, festival celebrations, and holiday content. Connect your product or service to any occasion, festival or a holiday and offer benefit to the audience on purchasing your product.

Create a content calendar in prior, for a month or more. Prioritize the type of content you want to share with your audience and its frequency.  This can help you save a lot of time and maintains consistency – the most essential part of brand communication.

The content calendar not only helps you to be consistent, but also makes life easier for you as a digital marketer or brand manager by setting a proper guideline and schedule for the brand. 

 2. VIDEO STREAMING 

Content creation need not necessarily be text only. Leverage the advantage of using videos in your content. Use them along with texts. As per Ericsson’s Mobility Report, In 2024, 74% of mobile data traffic will be through video streaming.

“Beauty…speaks.” Videos are attractive and a great way to communicate with your audience. Creating short videos can help you convey messages effectively and can help you in diverting the audience to your business site.   

Video content is not as difficult as it sounds. It can make you go a long way.

Make Educational, productive, fun videos. Think about it as edutainment. It’s all about going forward and staying in times with the people. It is also worth understanding that optimizing your YouTube videos correctly, will help you rank better on YouTube too. 

Everyone loves cartoons! I’m sure we all agree on this.

Including Animation videos in your content strategy, can grab visitors attention immediately. It is a powerful content creation ideas to grow your business in this era. 

We all know a first impression can take a long way. So, it’s essential to create the first few seconds of the video engaging and informative. This way you can easily increase natural traffic creating positive first impressions.

 3. CASE STUDIES 

“Most legends have their basis in facts.” And there are no better facts than case studies to script your legend than case studies. Content creating is all about standing out, providing quality content, and staying authentic to your business. In that case, case studies are the best way to do so and nobody can copy you in this regard.

Case studies woos traffic to your website.

Give your visitors your experiences. Tell them, how did a specific approach work for you and how didn’t.

 What process did you go through to reach those results? 

Also, include your future recommendations, opinions on how a particular process can be further improved. 

It can be about anything, as simple as a product usage. Creating content through case studies increases user interaction on your site. So, exploit this content creation idea to the maximum, leaving no stone unturned.

4. INFO-GRAPHICS

There are numerous customers who are in need of quality data being given to them, particularly in niches where content is difficult to find. When you can as a content creation idea to offer facts to your visitors, they will race in and keep returning to your site over and over again.

Quality makes a huge difference and this is the place infographics come into representation. Content creation is tied in with taking data and showing it in an extraordinary and ‘cool’ way. If you are an expert in doing that, your content is in for the Win!

With Venngage, you can now create info-graphics easily in just 3 steps:

There is nothing more exciting than an informative and attractive infographic. So, invest enough time in creating them, to yield the best results.

5. BUILDING LISTS

Who doesn’t love having their information organized at your doorstep?

Why not simply assemble few information and present them to your potential customers? They are going to be thankful for your content, it’s presentation, and that is the thing that you need the most.

Why write about “Top ___” records/lists? 

It’s a convenient way to consume information and they are significantly simpler to make, the thing that you will appreciate the most about in the content creation process.

When it comes to content, “You either believe in yourself or you don’t.” Content creation ideas do not need to be inconceivable. It is simple, and when you begin to put in a couple of pictures/ videos, gif’s along with these lists, you will notice incredible responses and outcomes. 

When you incorporate authors, creators, and organizations that helped you build this content, make sure to utilize their “@” tag reference. This can offer them to share your work on Twitter. 

The above 5 content creation ideas have been used repeatedly in the last few years and have highlighted desired results. Regardless of what your niche is, you can be sure of getting good results from these content creation ideas.

Find and create content on specific matters. Research what your customers are searching for? Stay in the trend and maintain consistency. The content you curate should be up to point and be precise to customers expectations.

Create a content strategy to improve your page or site’s traffic. It is not very easy to increase organic traffic and paid alternatives can negatively affect the budget in the long run. It is fundamental to discover a parity between both and start understanding various other ways to improve traffic and benefit as much as possible from them. 

We hope that we’ve answered the question of how to create amazing content. 

Moshi Moshi is here to help you with all your branding needs. 

how to increase organic traffic

How To Increase Organic Traffic In 2020

How To Increase Organic Traffic In 2020 800 450 Moshi Moshi

Are you a business owner, blogger, or an online marketer searching for techniques on how to increase organic traffic to your website?

Are you finding yourself pinned down against the wall in trying to increase organic traffic to your website

In fact, when you search for “how to increase organic traffic” on Google, millions of articles appear on the results page and you can be easily lost reading all of them.

Fortunately, you don’t have to go through that struggle. I’m sharing with you some of the Quickest ways on how to increase organic traffic.

| RELEVANT, USEFUL, QUALITY CONTENT

Content is the Ultimate King of SEO!

Original content is the number one driver of the search engine ranking. Providing quality content increases organic traffic into the website, thereby improving the domain’s authority and the page relevance.

Yes! Search engine loves content, just like we do. Updating your site content regularly influences Google’s ranking algorithm and your page relevancy. So, always keep your content fresh and give your viewers a reason to come to your site.

Dwell time’, it’s the amount of time a user spends on a website before returning to the Search engine result page. An increase in the Dwell time is a signal for better Search engine ranking. So, take this opportunity to provide useful content making the user stay longer on our site page, in turn ranking your website higher and increase organic traffic.

Here are few tools you can use to check the content duplication on your website –  CopyScape and SiteLiner 

With the right content strategy, your SEO is in for the win!

| KEYWORDS. KEYWORDS. KEYWORDS.

Yes!! Keywords are the way to increase website ranking and there is no shortcut to SEO than a keyword-rich content. Using the right keywords will definitely help to increase organic traffic by ranking your website higher in the search results.

Take a look at the Components of Google’s ranking algorithm, keywords play a major role in your SEO ranking. The primary step to increase organic traffic is doing a comprehensive keyword research. 

What is Keyword research?

Keyword research is a practice search engine optimization professionals use to find and research alternative search terms that people enter into the search engines while looking for a similar subject.

So, begin by identifying the Keywords phrases that your viewers are using to search for your business online.

Think about how a visitor might search for specific information on your site (with keywords like “catering services in Bangalore”, “best wedding catering” or “corporate catering”). Then, build a keyword strategy based on its search volumes, competition, and bids. Incorporating Long tail keywords in your content can help you reach specific customers, who are in the exact search of your product.

In this example, you can include “vegetarian caterers in Bangalore” as the keyword to highlight your service. By doing so, you attract visitors who likely might turn to be a conversion in the future. Quality web traffic is the key to your page relevancy.

Hence, integrate & use the selected keywords comprehensively in your Titles, Paragraphs, Images Alt Texts & the Anchor Texts used for internal linking to increase your organic traffic. However, overusing keywords can ruin your ranking. The accepted industry norm is to have a keyword density of 2.5% – 3% on a page. 

So, use them naturally within your sentences and increase the organic traffic of your website. 

| PAGE-LOAD SPEED

Did you know? A site’s loading speed directly affects the conversion rate of your business.

Page loading speed is one of the major factors affecting the search engine rankings. Researches have shown that 40% of viewers abandon the website and 80% of viewers don’t return to the website that loads longer than 3 seconds.  Amazon examined that, one-second increase in its site’s loading speed will lose the $1.6 billion sales per year.

Many Business owners fail to include this aspect in their website optimization but Page load speed can have a direct impact on your website rankings. We encourage you to use industry-leading tools such as Pingdom, GT Metrix, and Google Page Insight will help you identify every element’s loading speed on the website. Use the analyzed information to optimize the elements that affect your page-load speed. This aids in increasing the website ranking & in turn, will increase organic traffic into the website.

Let’s look at an example of a page-load result of a Food catering company. Here, the file size of the page is kept to a minimum, making the load time faster. As a result, the website is able to rank higher in the search engine page, resulting in a surge in organic traffic.

| OPTIMIZE META TITLE & META DESCRIPTION

Meta labels are the key elements for all web indexes. Meta tags, Title tags and Meta descriptions should be present and relevantly optimized on every page of your website.

All the Meta tags show up in the HTML code of a site page and tells the web crawler what the page is about, and are the initial introduction and point of contact for all web crawlers.

Using appealing, keyword-rich Title and descriptions is a marketing tactic to attract visitors to your website. But, excessively short or too long titles and descriptions can decrease your SEO rankings, so it’s best to lead a review of your site to identify any issues with these components.

Let’s look at an example of the Title and Description of a food catering website. Here, the keywords are included in their titles and descriptions. Also, the content is kept to point making it clearer and appealing for the visitor to understand the company.

| INBOUND & OUTBOUND LINKS

Linking your page content to authorized web sources can increase the dwell time and the relevancy of the web-page. Outbound links not only improves search engine ranking but also increases the website traffic.

Focus on using descriptive internal links on your keywords. By Using internal links, you can easily redirect your viewers to another page on your site. However, hyperlinking too many text can sometimes distract the reader to get through the content.

Here is an example of internally linking the text “MOSHI MOSHI” to our MOSHI MOSHI’s blog site.

| Link Building:

Link building is the process of earning links on other websites. Common link building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations. 

You can go about link building in a many number of ways, the most prominent among them are:

Profile creation is one link building technique in which we create a profile in different platform’s website such as forum sites, social networking & web 2.0 websites and give our business details in it and also give our website link in that profile page from which we can get a backlink to our website.

Guest Posting outreach is a strategic way to connect with your target audience on other websites they use. It expands your reach and promotes your brand. But you can only effectively use blogger outreach if you get noticed by editors and get published on the right platforms.

Business listings are public profiles which can be viewed by anyone. A typical business listing contains NAP (Name, Address, Phone Number) details. Advanced details such as website, working hours are also captured by certain business listings.

Google still rewards high-quality links, actively aims to ignore lower-quality links, and will still penalize real-time spamming activity using manual actions such as shadow banning – reducing the discoverability of your website on the internet.

So when practiced in the right manner, link building can be an effective tool to increase organic traffic to your website. 

Apart from these 6 major techniques, here are a few brownie techniques to increase organic traffic:

  • 404 Redirects are server response code informing a user that the web page he or she is looking for cannot be found; either due to user error when typing the URL, or the web page he or she is looking for is not an actual web page.
  • Rich Snippets are structured data markup that site operators can add to their existing HTML, which in turn allows search engines to better understand what information is contained on each web page.
  • XML Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated, how important they are and whether there are any other versions of the URL created in other languages. All of this is done to help the search engines crawl your website more efficiently, allowing any changes to be fed to them directly, including when a new page is added or an old one removed.
  • Robots.txt file is primarily used to specify which parts of your website should be crawled by spiders or web crawlers. It can specify different rules for different spiders. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.
  • Content Updation is another trick in the hat to increase organic traffic. Get Google to crawl your site on a frequent basis, just by updating the content on a timely basis. There’s nothing Google loves more than fresh content, giving you a great advantage in the webpage rankings.

In this digital age, SEO is a must and there is no turning back. It will be something your site needs to focus on the present moment and later on too. 

In case you’re just beginning to concentrate on your SEO, it’s certainly not very late to execute the methodologies I just discussed.  

Do not get overpowered. Begin with a couple of SEO methods, and proceed onward to the others. Screen your outcomes regularly and implement new strategies based on the results.

Moshi Moshi, is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

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