Digital Marketing

what is smm

Learn: What is SMM (Social Media Marketing) ? How does it work?

Learn: What is SMM (Social Media Marketing) ? How does it work? 800 450 Admin

I don’t think we need to discuss how big social media is. This platform has rapidly grown even faster than the Internet itself. Could you ever imagine yourself waking up one morning and not scrolling through your social media feeds?

That’s how addictive Social Media is. Let’s discuss what is SMM?  

What is Social Media Marketing? 

There are numerous definitions of social media marketing everywhere. Basically, social media marketing involves generating personalized content for specific social media platforms. The main goal is to boost engagement, increase exposure, connect with your audience, build your brand, increase sales, and drive website traffic. 

what is smm

The most used social media platforms in India are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, and Snapchat.

Quick facts on Social Media platforms:

  • Teenagers and bachelors are mostly into Facebook, Instagram, and Snapchat.
  • YouTube is the world’s second-largest search engine.
  • TikTok is now a hot favorite for Gen Z
  • Most professionals prefer using the social media apps LinkedIn and twitter

Benefits of Social Media Marketing

1. Increase Brand Awareness 

Social Media permits you to advertise your business to a huge number of individuals around the globe. 

It is one of the most cost-efficient digital marketing methods used to create content and increase brand awareness. Implementing a social media strategy will extraordinarily build your brand recognition since you will be engaging with an expansive audience of consumers. 

Social media has an advantage over traditional media because it can get your brand before individuals rapidly, and with no problem at all. Moreover, it gets your audience taking a gander at your brand even when they aren’t considering your brand at the moment.

Truth be told, social media has been demonstrated to increase brand awareness by driving up engagement. Social engagement incorporates engagements like comments, likes, shares, follow, subscribe, and re-posts. 

Just by contributing a couple hours/week, over 90% of advertisers guaranteed that their social media marketing efforts significantly increased exposure of their brand. Once you have created and you are happy with your page, begin interacting and engaging with your audience on every platform. This can result in accomplishing the objectives of your social media marketing.  

2. Increase in leads and conversion rates

To gain more opportunities for conversion, your business needs to increase visibility.

Every blog post, image, video, or comment that happens on your social media platform may lead viewers to your company’s website and increase traffic. A healthy and fruitful social media marketing strategy will lead to more conversion for your business. 

Promoting your products and services on social media is a straightforward method to increase lead generation, increase conversions, and boost sales because you’re promoting to the audience who have shown interest by following your profile. Your social accounts are a basic piece of your business pipe—the procedure through which another contact turns into a client.

Human interaction plays an important role in building up an enthusiastic connection with possibilities. This results in setting up a beneficial relationship. The advantages of social media in business include the chances to build up human connections with the possibilities that can expand conversion rates.

3. Increase website traffic

Social Media is a blend of various kinds of individuals with changing foundations and practices. Regardless of whether you are maintaining a business site or a leisure activity blog, social media can potentially have a colossal effect on your traffic. 

Social media channels are supplemental to the brand’s site and, if there is one, its physical location. Social media pages of your online business is the gateway to a website, and it assists advertisers with guaranteeing more traffic for their websites.

In spite of the fact that social networks are incredible for getting traffic to your website, you have to consider what to post as well as how frequently to post. You would prefer not to turn into that oppressive advertiser, or you’ll turn off your customers.

4. Direct connection with the audience 

Social Media is a two-way road, in contrast to traditional media, which offers only single direction communication. You can’t connect with your audience directly in traditional marketing, unlike social media that allow you to connect directly with your audience. You know who is interested in your business because they choose to follow your social media account. Give them a reason to stay. 

Social media allows you to connect with your target market, prospects, and customers whenever. In fact, some platforms allow you to import your contacts into your account to associate with them. You can utilize this as an approach to instantly inform your customers on current promotions, special offers, new products, and the sky is the limit from there. And best of all it’s free. This is a great way to up-sell your present base.

You yourself have to indulge and engage to make your customers engage with your content. Always stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand. The direct connection with your audience is a great way to improve your marketing campaign. 

Social Media Marketing Strategy

Confused, overwhelmed, and don’t know where to start? You’re definitely not alone!

Social Media Marketing isn’t as simple and direct as it used to be a few years back. This place is crowded now, and the expectations of consumers have reached another level.

Having a clear plan is essential in making social media work. You need to comprehend what you’re doing, where you’re headed, and what you intend to accomplish with your social media. To put it plainly, you need a social media marketing strategy that gives you a bird’s eye view of everything; simultaneously allowing you to handle and work with the subtleties when required.

The more explicit your strategy is, the more compelling the execution will be. Keep it compact. Try not to make your strategy so grandiose and wide that it’s unattainable or hard to evaluate. 

A compact strategy will enable your brand to tackle its objectives with a feeling of direction.

Without a properly planned strategy, you might be updating on social media platforms just for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be difficult to accomplish results.

Here’s a complete guide to creating a winning social media marketing strategy:

what is smm

1. Social Media Marketing Goal 

Why do you want your business to be on social media?

Set a reasonable objective for your brand. Regardless of whether that implies more dollars and pennies from your current social presence or amping up your reach with a new audience, absolutely up to you.

The S.M.A.R.T. goal frame. 

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Knowing how you are advancing with your social media endeavors is essential if you want to move in the right direction. By appropriately setting your social media marketing objective, you’ll be able to track your progress.

So as to make viable goals, you need to be clear about your methodology. You have to have targeted goals. Because these are achievable when contrasted with the more extensive, long-fetched ones.

Make it a point to set goals that are defined, attainable, and estimated. Along these lines you’ll be prepared to make quantifiable objectives in the main fields of branding and conversions. 

Here are some goals that businesses of all shapes and sizes can divide and conquer:

  • Increase brand awareness
  • Drive traffic to website
  • Generate leads and sales
  • Grow revenue
  • Boost brand engagement
  • Build a community around your business
  • Provide social customer service
  • Increase mentions in the press
  • Listen to conversations about your brand

2. Research your target audience

Making assumptions is a dangerous game for marketers. 

Knowing who your audience — and ideal customer — is and what they want to see on social media is key to creating content that they will like, comment on, and share. It’s also very important if you want to turn social followers into customers for your business.

3. Build an audience persona 

  • Who are they? (E.g. job designation, age, gender, relationship status, location, etc.)
  • What are they interested in? (E.g. entertainment, educational content, information on new products, etc.)
  • Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms)
  • When do they prefer consuming the content? (E.g. weekends, during their daily commute, etc.)
  • Why do they consume the content? (E.g. to get better at their job, to gain knowledge, to stay up to date with something, etc.)
  • How do they consume the content? (E.g. read social media text posts, watch videos, watch images or hear the podcast)

4. Conduct a Competitor Analysis

You can learn from your competitors who are already using social media and what they’re already doing.

Before you start creating content, you ought to have a clear idea of what your competitors are up to.

A great deal of brands will in general bounce into creating content for their social media accounts right away. While delivering relevant content is essential, you do need to discover who your competitors are first, and what and how they are marketing through social media.

Observe how many followers or likes they have, what content they’re posting, how often they’re posting, and how many likes and comments they’re getting on average. Focus on how they are positioning their business on social media so you can accomplish something comparable or deliberately unique to stick out. 

Rundown what you like about their account and what you think you could do better. This analysis can provide inspiration for how you want to approach your social media channels and what benchmarks you can set for your own accounts. 

You might recognize your competitors’ frail social spots and have the option to abuse the holes. For example, one of your competitors might be influential on Twitter, but have a feeble Facebook presence, notwithstanding your objective, market using that network. In that case, it may benefit you to put more resources into Facebook rather than competing head to head on Twitter.

5. Create quality content

Your social media marketing strategy is clearly based on content. Sharing good content is important, obviously, but it’s equally important to have a strategy for your business for when you’ll share content to get the maximum impact. 

Quality content is the foundation of a strong social media marketing strategy. Because without the right sort of content, every single other advance would neglect to assist you with arriving at your showcasing objective. Then again, in the event that you just focus on content and disregard different advances we talked about, you may not see great outcomes.

There are four questions you should ask yourself when creating content:
  • What is the ideal character count for every specific social media platform?
  • The total number and types of hashtags that should be used on each social channel?
  • Usages emoji in my social media messages?
  • What is the best content type for each platform?

Types of content that can be posted on social media: 

  • Text
  • Images
  • Videos
  • Podcast
  • Stories

6. Produce multimedia-based content:

Remember the significance of images and videos. Mostly visual content is shared on social media than other types of content, because that’s what people want to see. This features how significant highly-visual content is to marketers and the people they want to reach. 

Picture this:

You have an article which is formatted in two different ways – as a written lengthy article, and the other in the form of a video.

Which one are you likely to refer to?

That’s right, the explainer video!

Likewise, never leave behind a chance to collaborate or pick your followers’ cerebrums. In any event, something as basic as posing an inquiry or posting a survey can work.

Tapping into your followers’ FOMO (fear of missing out), story content on Instagram, and Facebook is only going to become more important.

7. Customize Your Content for Each Social Network:

It’s essential to recollect that only one out of every odd social channel is indistinguishable. You should always customize your content for every social media network.

  • Twitter

Twitter comes with a deliberate confinement – you can’t compose in excess of 280 characters in a tweet. Therefore always keep your message short, simple, and to the point. Including links and hashtags in your tweets is a good move. Even in twitter, visual content works far better.

  • Facebook

Facebook posts can be longer than any other content posted on Social media platforms but don’t doesn’t mean you should make them excessively so. Individuals can be effectively killed by a mass of content. It is constantly a good idea to incorporate some personal comments, even if you are simply sharing curated content. Short videos perform well on Facebook. Use visual content – images or videos with your every Facebook post, relating them to your text.

  • Instagram

Instagram is a platform that only works with visual content. One can only share pictures and videos on it. It is one of the most used platforms in this generation which includes tremendous competition. You have to come up with the best strategy for your Instagram account to stand out. You also have to understand how Instagram algorithms work and the type of content your audience expects from you.

  • LinkedIn

LinkedIn is a professional network, so you need to ensure that all the posts you share there are suitable for such a group of people. People often read posts on LinkedIn hoping to educate themselves, particularly anything that can help further their careers and gain knowledge, moreover, stay updated.

8. Matrics

Regardless of what you’re selling, your social media strategy ought to be information-driven. 

That implies concentrating on the important social media metrics.

Make it a point to adjust your social media objectives with your overall marketing strategy. This will make it simpler for you to show the estimation of your work and get official purchase in and venture.

what is smm

How about we investigate a couple of critical social media metrics underneath that can assist you with picking up lucidity on the adequacy of your marketing.

  • Followers/Page Likes – This shows how huge your social media audience is.
  •  Reach – The total number of unique users who have actually seen or paid attention to your content.
  • Engagements – The total number of Likes, Comments, and Shares your content has received
  • Clicks – The number of times your posts have been clicked by the users. 

And here it is — the social media marketing strategy!

But that’s not the end. As referenced over, a procedure is the place you’re going; a strategy is the way you’ll arrive. You have chosen where to go to; presently you need a strategy. To make a plan, you have two options, hire a team and let them work on it, or work with an agency that can do this for you. 

how to create amazing content

How to Create Amazing Content | Top 5 Content Creation Ideas

How to Create Amazing Content | Top 5 Content Creation Ideas 800 450 Moshi Moshi

Let’s admit it. We have all been there. Desperately searching for content creation ideas, staring at the keyboard, trying to fuel ideas to get new content every day, only to find yourself sinking in your in an ocean of your thoughts. Don’t worry, “A little suffering is good for the soul.” Having said that, “Genius doesn’t work on an assembly line basis. . . . You can’t simply say, ‘Today I will be brilliant.’”

Content marketing is one of the elements that every digital marketer must be well versed in, to stand any chance of increasing the website ranking on Google & in turn increase the organic traffic into their website or account in the long run.

So, how to create amazing content you ask?

Let’s admit to something: Coming up with brand new content creation ideas every day isn’t a child’s play. 

Having said that, DON’T PANIC! Captain Kirk is here to guide you through the journey. “Galloping around the cosmos is a game for the young.” So stop staring at your computer screen in search of content creation ideas. From here on, use the tips below to brainstorm new content creation ideas for your site, social media posts, or blogs. Create not just any content but shareable content. 

Fresh content is always a bonus in your content strategy. It’s a vital juice needed to increase your site’s search engine optimization score. In addition to adding relevancy to your business, it builds your social following, keeps your audience active, engaging in your business and the local community. This way, you can easily reach your existing and potential customers with new and helpful information. 

Let’s get your creative juices flowing with these 5 quick content creation ideas to guide you. Use a few of them in a week and you’re good to go.


The yearly calendar gives plentiful chances to create season based content. Between the various occasions individuals celebrate and the seasons themselves, your business can easily expand its sales through creative content creation and marketing.

For example, you can focus on seasonal changes, festival celebrations, and holiday content. Connect your product or service to any occasion, festival or a holiday and offer benefit to the audience on purchasing your product.

Create a content calendar in prior, for a month or more. Prioritize the type of content you want to share with your audience and its frequency.  This can help you save a lot of time and maintains consistency – the most essential part of brand communication.

The content calendar not only helps you to be consistent, but also makes life easier for you as a digital marketer or brand manager by setting a proper guideline and schedule for the brand. 


Content creation need not necessarily be text only. Leverage the advantage of using videos in your content. Use them along with texts. As per Ericsson’s Mobility Report, In 2024, 74% of mobile data traffic will be through video streaming.

“Beauty…speaks.” Videos are attractive and a great way to communicate with your audience. Creating short videos can help you convey messages effectively and can help you in diverting the audience to your business site.   

Video content is not as difficult as it sounds. It can make you go a long way.

Make Educational, productive, fun videos. Think about it as edutainment. It’s all about going forward and staying in times with the people. It is also worth understanding that optimizing your YouTube videos correctly, will help you rank better on YouTube too. 

Everyone loves cartoons! I’m sure we all agree on this.

Including Animation videos in your content strategy, can grab visitors attention immediately. It is a powerful content creation ideas to grow your business in this era. 

We all know a first impression can take a long way. So, it’s essential to create the first few seconds of the video engaging and informative. This way you can easily increase natural traffic creating positive first impressions.


“Most legends have their basis in facts.” And there are no better facts than case studies to script your legend than case studies. Content creating is all about standing out, providing quality content, and staying authentic to your business. In that case, case studies are the best way to do so and nobody can copy you in this regard.

Case studies woos traffic to your website.

Give your visitors your experiences. Tell them, how did a specific approach work for you and how didn’t.

 What process did you go through to reach those results? 

Also, include your future recommendations, opinions on how a particular process can be further improved. 

It can be about anything, as simple as a product usage. Creating content through case studies increases user interaction on your site. So, exploit this content creation idea to the maximum, leaving no stone unturned.


There are numerous customers who are in need of quality data being given to them, particularly in niches where content is difficult to find. When you can as a content creation idea to offer facts to your visitors, they will race in and keep returning to your site over and over again.

Quality makes a huge difference and this is the place infographics come into representation. Content creation is tied in with taking data and showing it in an extraordinary and ‘cool’ way. If you are an expert in doing that, your content is in for the Win!

With Venngage, you can now create info-graphics easily in just 3 steps:

There is nothing more exciting than an informative and attractive infographic. So, invest enough time in creating them, to yield the best results.


Who doesn’t love having their information organized at your doorstep?

Why not simply assemble few information and present them to your potential customers? They are going to be thankful for your content, it’s presentation, and that is the thing that you need the most.

Why write about “Top ___” records/lists? 

It’s a convenient way to consume information and they are significantly simpler to make, the thing that you will appreciate the most about in the content creation process.

When it comes to content, “You either believe in yourself or you don’t.” Content creation ideas do not need to be inconceivable. It is simple, and when you begin to put in a couple of pictures/ videos, gif’s along with these lists, you will notice incredible responses and outcomes. 

When you incorporate authors, creators, and organizations that helped you build this content, make sure to utilize their “@” tag reference. This can offer them to share your work on Twitter. 

The above 5 content creation ideas have been used repeatedly in the last few years and have highlighted desired results. Regardless of what your niche is, you can be sure of getting good results from these content creation ideas.

Find and create content on specific matters. Research what your customers are searching for? Stay in the trend and maintain consistency. The content you curate should be up to point and be precise to customers expectations.

Create a content strategy to improve your page or site’s traffic. It is not very easy to increase organic traffic and paid alternatives can negatively affect the budget in the long run. It is fundamental to discover a parity between both and start understanding various other ways to improve traffic and benefit as much as possible from them. 

We hope that we’ve answered the question of how to create amazing content. 

Moshi Moshi is here to help you with all your branding needs. 

how to increase organic traffic

How To Increase Organic Traffic In 2020

How To Increase Organic Traffic In 2020 800 450 Moshi Moshi

Are you a business owner, blogger, or an online marketer searching for techniques on how to increase organic traffic to your website?

Are you finding yourself pinned down against the wall in trying to increase organic traffic to your website

In fact, when you search for “how to increase organic traffic” on Google, millions of articles appear on the results page and you can be easily lost reading all of them.

Fortunately, you don’t have to go through that struggle. I’m sharing with you some of the Quickest ways on how to increase organic traffic.


Content is the Ultimate King of SEO!

Original content is the number one driver of the search engine ranking. Providing quality content increases organic traffic into the website, thereby improving the domain’s authority and the page relevance.

Yes! Search engine loves content, just like we do. Updating your site content regularly influences Google’s ranking algorithm and your page relevancy. So, always keep your content fresh and give your viewers a reason to come to your site.

Dwell time’, it’s the amount of time a user spends on a website before returning to the Search engine result page. An increase in the Dwell time is a signal for better Search engine ranking. So, take this opportunity to provide useful content making the user stay longer on our site page, in turn ranking your website higher and increase organic traffic.

Here are few tools you can use to check the content duplication on your website –  CopyScape and SiteLiner 

With the right content strategy, your SEO is in for the win!


Yes!! Keywords are the way to increase website ranking and there is no shortcut to SEO than a keyword-rich content. Using the right keywords will definitely help to increase organic traffic by ranking your website higher in the search results.

Take a look at the Components of Google’s ranking algorithm, keywords play a major role in your SEO ranking. The primary step to increase organic traffic is doing a comprehensive keyword research. 

What is Keyword research?

Keyword research is a practice search engine optimization professionals use to find and research alternative search terms that people enter into the search engines while looking for a similar subject.

So, begin by identifying the Keywords phrases that your viewers are using to search for your business online.

Think about how a visitor might search for specific information on your site (with keywords like “catering services in Bangalore”, “best wedding catering” or “corporate catering”). Then, build a keyword strategy based on its search volumes, competition, and bids. Incorporating Long tail keywords in your content can help you reach specific customers, who are in the exact search of your product.

In this example, you can include “vegetarian caterers in Bangalore” as the keyword to highlight your service. By doing so, you attract visitors who likely might turn to be a conversion in the future. Quality web traffic is the key to your page relevancy.

Hence, integrate & use the selected keywords comprehensively in your Titles, Paragraphs, Images Alt Texts & the Anchor Texts used for internal linking to increase your organic traffic. However, overusing keywords can ruin your ranking. The accepted industry norm is to have a keyword density of 2.5% – 3% on a page. 

So, use them naturally within your sentences and increase the organic traffic of your website. 


Did you know? A site’s loading speed directly affects the conversion rate of your business.

Page loading speed is one of the major factors affecting the search engine rankings. Researches have shown that 40% of viewers abandon the website and 80% of viewers don’t return to the website that loads longer than 3 seconds.  Amazon examined that, one-second increase in its site’s loading speed will lose the $1.6 billion sales per year.

Many Business owners fail to include this aspect in their website optimization but Page load speed can have a direct impact on your website rankings. We encourage you to use industry-leading tools such as Pingdom, GT Metrix, and Google Page Insight will help you identify every element’s loading speed on the website. Use the analyzed information to optimize the elements that affect your page-load speed. This aids in increasing the website ranking & in turn, will increase organic traffic into the website.

Let’s look at an example of a page-load result of a Food catering company. Here, the file size of the page is kept to a minimum, making the load time faster. As a result, the website is able to rank higher in the search engine page, resulting in a surge in organic traffic.


Meta labels are the key elements for all web indexes. Meta tags, Title tags and Meta descriptions should be present and relevantly optimized on every page of your website.

All the Meta tags show up in the HTML code of a site page and tells the web crawler what the page is about, and are the initial introduction and point of contact for all web crawlers.

Using appealing, keyword-rich Title and descriptions is a marketing tactic to attract visitors to your website. But, excessively short or too long titles and descriptions can decrease your SEO rankings, so it’s best to lead a review of your site to identify any issues with these components.

Let’s look at an example of the Title and Description of a food catering website. Here, the keywords are included in their titles and descriptions. Also, the content is kept to point making it clearer and appealing for the visitor to understand the company.


Linking your page content to authorized web sources can increase the dwell time and the relevancy of the web-page. Outbound links not only improves search engine ranking but also increases the website traffic.

Focus on using descriptive internal links on your keywords. By Using internal links, you can easily redirect your viewers to another page on your site. However, hyperlinking too many text can sometimes distract the reader to get through the content.

Here is an example of internally linking the text “MOSHI MOSHI” to our MOSHI MOSHI’s blog site.

| Link Building:

Link building is the process of earning links on other websites. Common link building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations. 

You can go about link building in a many number of ways, the most prominent among them are:

Profile creation is one link building technique in which we create a profile in different platform’s website such as forum sites, social networking & web 2.0 websites and give our business details in it and also give our website link in that profile page from which we can get a backlink to our website.

Guest Posting outreach is a strategic way to connect with your target audience on other websites they use. It expands your reach and promotes your brand. But you can only effectively use blogger outreach if you get noticed by editors and get published on the right platforms.

Business listings are public profiles which can be viewed by anyone. A typical business listing contains NAP (Name, Address, Phone Number) details. Advanced details such as website, working hours are also captured by certain business listings.

Google still rewards high-quality links, actively aims to ignore lower-quality links, and will still penalize real-time spamming activity using manual actions such as shadow banning – reducing the discoverability of your website on the internet.

So when practiced in the right manner, link building can be an effective tool to increase organic traffic to your website. 

Apart from these 6 major techniques, here are a few brownie techniques to increase organic traffic:

  • 404 Redirects are server response code informing a user that the web page he or she is looking for cannot be found; either due to user error when typing the URL, or the web page he or she is looking for is not an actual web page.
  • Rich Snippets are structured data markup that site operators can add to their existing HTML, which in turn allows search engines to better understand what information is contained on each web page.
  • XML Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated, how important they are and whether there are any other versions of the URL created in other languages. All of this is done to help the search engines crawl your website more efficiently, allowing any changes to be fed to them directly, including when a new page is added or an old one removed.
  • Robots.txt file is primarily used to specify which parts of your website should be crawled by spiders or web crawlers. It can specify different rules for different spiders. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.
  • Content Updation is another trick in the hat to increase organic traffic. Get Google to crawl your site on a frequent basis, just by updating the content on a timely basis. There’s nothing Google loves more than fresh content, giving you a great advantage in the webpage rankings.

In this digital age, SEO is a must and there is no turning back. It will be something your site needs to focus on the present moment and later on too. 

In case you’re just beginning to concentrate on your SEO, it’s certainly not very late to execute the methodologies I just discussed.  

Do not get overpowered. Begin with a couple of SEO methods, and proceed onward to the others. Screen your outcomes regularly and implement new strategies based on the results.

Moshi Moshi, is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

social media marketing techniques

Working Social Media Marketing Techniques to Promote Your Brand

Working Social Media Marketing Techniques to Promote Your Brand 800 450 Moshi Moshi

Working Social Media Marketing Techniques to take your brand to the next level?

Wondering which are the Social Media Marketing Techniques working for others?

There is no one-size-fits-all approach in Marketing Techniques for Social Media. But in this blog, you’ll discover the 5 Effective social media marketing techniques to promote your brand on social media platforms.

Choose the Right Social Media Platform

Primarily, structure your business goals and the type of audience you want to target. Secondly, break down the strengths and weaknesses of every social media platform for your business. Analyze the demographics you are targeting  & their presence on social media platforms and structure your social media marketing techniques according to them.

If you are an E-commerce platform or a product-based business, consider building your brand on Facebook, Instagram, or Pinterest. If you are a service sector, or B2B company focuses on being active on Twitter, LinkedIn, Facebook, Google My Business

| Focus on Authentic, Quality User Generated Content

Content Is King! You might have heard this many times before, but nowhere is it more true than in social media marketing techniques. Nothing engages & captivates the audience than quality content. So, create a brand persona for your business. Start by producing high-quality content on topics related to your product/service. Create a compelling visual experience for your audience through Infographics, images, GIFs & Videos, and build a loyal community for your brand. 

User-generated content is the way to win in social media. Run social media contests to enable user engagement and attract attention for your business. 

| Leverage the Power Social Media Advertisement

There still is a stigma attached around using Paid Advertising over organic growth as a social media marketing technique. But, we’re here to tell you that paid advertising is as important or perhaps more important than organic growth on social media.

Facebook Ads help you reach millions of audience on your social media posts/videos. It allows you to target your audiences based on their age, gender, interests, location, relationship status, ownership, and so on. This creates an option to advertise your product/service only to those handpicked audiences, who are most inclined to consider your offerings – known as Detailed Targeting. Detailed targeting increases the efficiency of your ads & saving your precious rupees. It’s just smart Advertising.

Begin by structuring Social media marketing campaigns based on your business objectives. It can vary from website traffic, engagement, video views, conversions, to App Installs. Make sure to align your campaign with the right objective as this determines the primary structure and the features of the entire campaign.

Continuously monitor your ad performances and keep them fresh from time to time. This, in turn, helps you achieve brand awareness and ultimately boosts more leads for your business.

The below picture explains the Facebook campaign objectives for the creation of a Facebook advertisement:

| Customer Service

In a survey conducted by Sprout Social, the majority of the respondents stated that they use social media to directly communicate with a brand. This statistic alone is enough to state the importance of Customer Service as one of the promising Social Media Marketing Techniques. 

The below graphs shows the People’s Top choice for customer care as per Sprout Social’s research:

It is important to note that a whopping 35% of the people chose social media as their go-to place for customer care & queries. The reason for this preference is the ease & utility that social media marketing tools have to offer. It’s much more comfortable & easy for an individual to approach a company for queries & services through social media, as it’s user friendly, requires very less time & effort in comparison to other means of communication such as a telephone, website, or a store.

With the continuous growth of the social media marketing techniques rendering other mainstream channels such as telephones and brick & mortar stores redundant, this number is set to only increase in the coming days.

So, consider promoting your brand with customer reviews and testimonials. A customer can easily be influenced by other customers experiences. Use this social media tool to regularly engage, and clear your audience queries. This social media marketing technique acts as a backbone to your company by building a strong reputation in servicing & customer relations, enriching the brand loyalty among the customers.

| Partnership with Influencers

A social media marketing technique trending in recent times is Influencer Marketing. This involves collaborating with an influencer to make him/her endorse your product or service on their Social Media Account. 

But first, who is an Influencer?

A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach. They range across different fields and professions such as Actors, Bloggers, Fitness Experts, Photographers & so on. For the purpose of simplifying, we can divide them into the following 3 categories based on the size of their social media following:

Mega Followers are those with a million or more followers. They are generally celebrated personalities such as actors, athletes, and so on.

Macro Influencers are those who have a following between 100K & 1 million. Expert professionals such as Photographers, Fitness Experts, Bloggers can be found in this category.

Micro-Influencers have fewer than 100K followers. This category is difficult to define as budding influencers from all industries fall into this mix.

Some of the most mainstream methods in this particular social media marketing technique are shout-outs, reviews & giveaways. 

Consider collaborating with an influencer who shares the same vision and brand aesthetics as you. Partner with influencers considering their engagement rate and they how they resonate to their audience. 

  • Below 1% = low engagement rate 
  • 1% to 3.5% = average engagement rate 
  • 3.5% to 6% = high engagement rate 
  • Above 6% = very high engagement rate

Social media marketing benefits are endless with an ever-increasing global crowd & swiftly evolving marketing techniques. These 5 Social Media Marketing Techniques when implemented effectively, are sure to elevate your brand to new highs.

Moshi Moshi, is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

Visit our Website:

Call us: +91 9148544178

Mail us:

importance of digital marketing

Importance of Digital Marketing | Benefits of Online Marketing

Importance of Digital Marketing | Benefits of Online Marketing 800 450 Moshi Moshi

With the evolution of modern technologies, small scale and medium organizations are doing all that they can to keep up, Large organizations are either changing their plans of action to an online one or reinforcing existing marketing plans with digital marketing strategies which shows the importance of digital marketing. 

Digital marketing, online marketing, internet marketing… whatever you call it, advertising your organization online is a big deal nowadays. All things considered, internet usage has multiplied over the previous decade and this move has hugely influenced how individuals buy items and communicate with organizations. 

Let’s understand what digital marketing is:

Digital Marketing is promoting or advertising any and all products and services through and on any digital device. This marketing is not magic, and you don’t need to be a computer expert to be good at it. If you offer a product or service that the market wants, you can effectively advertise them in digital channels and the channels may include social media, mobile applications, email, websites, search engines, or any other new channel.

The list of digital marketing is continuously transforming, here are some common strategies that most businesses follow:

  • Paid search advertising
  • Pay-per-click advertising
  • Email marketing
  • Content marketing
  • Search engine optimization (SEO)
  • Social media marketing
  • Affiliate marketing 

Here are some reasons why the use of internet marketing is not only an investment-wise decision but also an effective marketing channel that can assist you in developing your business.

Importance of Digital Marketing:

  • More cost-effective than traditional marketing – Small businesses have very few resources and even capitalization. Digital marketing provides them with a better and much more cost-effective marketing channel that delivers higher results.
  • Helps to generate higher revenue – Following effective techniques shows the importance of digital marketing lead to higher conversion rates, which will deliver loads of profitable benefits for the business in terms of better and higher revenues. Companies who are consistently using these strategies have 2.8 times better revenue growth expectancy. 
  • It can help to interact with the target audience- Interacting and providing your audience with proper engagement points can give you an insight into what exactly your targeted audiences want.
  • Helps to build brand reputation – If you deliver what you promised it will help you to develop better relationships with your customers and targeted audience which leads to build your brand reputation.
  • Earns people’s trust – 90% of the responders claimed that they would trust the information about the product/services or any particular brand if it is provided by people they know or the people who have previously purchased the same.

It’s important that your marketing keeps up with Digital Marketing Trends 2020, if you don’t follow these trends your business might struggle.

The top digital marketing trends in 2020:

  • Video marketing 

Video advertising has been a critical methodology for brands for a long time but the format of the video is evolving. By one year from now, the video will take up a huge lump of consumer traffic on the internet – over 85% of all traffic is from the US only. 

Most of such recordings won’t be put online by organizations or brands but individuals. Many brands have video marketing as a factor of production. They need videos to look sophisticated and smooth like large spending film creations. Most viewers aren’t searching for extra-embellishments, they simply need quality content that is driven by a story, is informative, and engaging.

importance of digital marketing

  • Omnichannel marketing

Omnichannel just means a multichannel marketing system that you set up at several touchpoints to reinforce the client’s purchasing journey. In different words, an omnichannel advertising plan suggests you design marketing touchpoints that can be run on most accessible channels. 

Most organizations use email, social media, and search as marketing channels. For eCommerce Development, this can be an incredible method to market themselves. In this way, you can think about these different channels: Virtual assistants and chatbots, Podcasts, Smartphone apps, and Ephemeral videos. Every one of these ways can bolster your current showcasing system. 

Omnichannel Marketing comparison 

Omnichannel is explicitly noteworthy to consumer-facing enterprises since 70% of clients usually use at least three channels to explore before they purchase anything.

  • Voice search optimization

Voice input isn’t new but it hasn’t been as broadly utilized because of network issues, particularly when the search engines couldn’t precisely process sounds. At the present time, Web Design and Development Trends are demonstrating voice input will improve significantly soon. 

Voice Search has been around for some time, however, Siri and Alexa are getting just smarter. Besides that, voice search is a hot current trend in Digital Marketing – simply think about these insights: 

  • 50% of all online searches will be through voice by 2020.
  • 13% of families in the United States claimed smart speakers and this is estimated to increase by 2022 to 55%. 
  • Shopping with voice search will increase to 40 billion USD in 2020. 

Taking everything into account, voice search is the Digital Marketing Trend that you will see a great deal of later and as a Mobile App Development Company, this is significant news. This way, when you make your applications, you won’t neglect to include a voice search usefulness.

  • Smarter chat

Chatbots have been around for some time and remain a trend that is encountering consistent change. As indicated by a report by Grand View Research, 45% of clients lean toward using Chatbots as an approach to impart for client assistance issues. 

Chatbots have indicated how successful they are in improving client experience and it empowers advertisers to likewise connect with their clients better. They give constant assistance, support, and active interactions with questions relating to real concern. WhatsApp, most recently, embraced this Latest Trend in Digital Marketing. They are offering Business Messaging that organizations are utilizing to manage everyday client exercises.

  • Augmented and Virtual reality

Augmented Reality (AR) is being used to join the offer an organization provides to the reality a buyer expects. Popular design brand, Michael Kors used AR effectively a year ago to make Facebook promotions where they requested that clients attempt and purchase their sunglasses. But AR and VR (Virtual Reality) is not limited to simply advertisements; a few brands are utilizing them to create brand awareness. 

For example, L’Oreal and IKEA figured out how to boost their client involvement in VR by letting them imagine the products before buying them. A year ago, they presented their application IKEA Place that permitted clients to essentially place furniture in their home. While L’Oreal, the cosmetics behemoth, created its own AR stamped applications, for example, Style My Hair and Makeup Genius. Both empower clients to essentially take a stab at hair and cosmetics looks on selfies. 

This Innovation in Marketing is incredibly gainful in both attracting in and holding clients.

importance of digital marketing

Apart from the above trends Artificial intelligence and machine learning, Push notifications in the browser, Social commerce, Personalization, Emotional evaluation are some other digital marketing trends to watch out for in 2020.

Online marketing has outsold traditional marketing in recent years and continues to be a high-growth industry. Here are some benefits of online marketing.

Benefits of Online Marketing

  • Promoting your Business 24/7 – One of the major advantages of online marketing is that you can advertise your business constantly. Internet marketing has the benefit of selling and pitching your business or business products/services with no time limitations or geological boundaries. With clients/customers progressively going to the Internet for their purchasing needs and required services, online advertising is the need of the hour. 
  • Reaching out to Your Audience – Online marketing has made it easy to connect with and reach out to a wide audience. When you convey a message, you convey a message to the audience that is already following you, alongside individuals who are looking for content you post. It is important to remember keywords and hashtags while advertising on the web. In traditional marketing strategies, a business can’t contact an audience that is located at a distance. In digital marketing contacting an audience who is essentially miles away is not at all challenging. 
  • Better ROI – With regard to profits, organizations are quick to know and adjust each system that causes them to develop their business. This is conceivable by having a phenomenal online presence. It is as basic as getting the maximum output from minimum input. 
  • Analyzing and Evaluating Every Action – In traditional advertising, organizations have to wait for days to analyze their best performing marketing strategies and campaigns, Online marketing makes it easy to assess each business activity taken in a split second. This is possible because you can track the insights as soon the individuals begin to connect with your campaign. These include your traffic to the website, likes, shares, reach, impressions, and so forth. Running campaigns on Twitter and Facebook can give you analytics and insights within these applications itself.
  • Better Conversion – Online advertising makes the way for better conversion rates. Getting leads for your online business is simpler than traditional offline marketing. Connecting with your audience has become much simpler. It encourages you to create more leads and improve your conversion rates effortlessly.

A final word

Online advertising offers you various advantages. In case you’re searching for better approaches to connect with your audience, Moshi Moshi Media is here to help. There are numerous services to look over including email marketing, social media marketing, search engine optimization and pay per click marketing. Connect today.


Impact of Technology on Marketing Today

Impact of Technology on Marketing Today

Impact of Technology on Marketing Today 800 450 Moshi Moshi

Well, we’ve almost made it! For a considerable length of time, we’ve been looking to the future, foreseeing how developments in computerized media, stages, and innovation will shape advertising in 2020. 

Innovation has transformed the world into a worldwide town as far as easily associating individuals from various nations and societies go. In the propelled period, sharing information is easier than it ever has been beforehand. Every year, new devices and advancements have risen and the advertising innovation industry has expanded to endless arrangements. Advertisers would now be able to look over a bewildering cluster of choices to associate with new crowds, advance their items, or manufacture brand dependability.

Read on to find out the latest marketing trends that will help your business to survive and flourish with the new tactics.

Dominance of Artificial Intelligence

Artificial Intelligence. A mystery box of possibilities and perils. Somewhat scary, but also very exciting! It generally carries with it a seismic and an irreversible result.

Great content starts with knowing who to target with your message, and what to say. At the point when you know your crowd, connection feels increasingly regular, permitting your brand to build enduring and steadfast connections. 

Artificial Intelligence Marketing, the latest method of marketing strategy that is taking the digital to some next level. At the core of such a strategy – and any business’ plans – should be a genuine responsibility to information and computerized by means of AI (ML) and man-made consciousness (AI).

ML and AI can help companies by providing insightful data about their competitive landscape, current performance, and resource allocation. In turn, marketers can leverage these insights, foster relevant and compelling interactions with customers, boost ROI, and affect revenue figures positively to radically improve performance.

AI helps companies to understand consumer behavior about their products and services by using data from social media platforms and search engines. Machine learning and Artificial Intelligence are digging in for the long haul. So, it is very important for organizations to truly understand how it impacts the market – something that marketers can depend on and drive value to both brands and consumers.

Impact of Technology on Marketing Today

| Chatbots

When chatbots came into the limelight for the first time, they found a home in customer support. This is the era of texting apps and with that came the innovation of chatbots. Chat in real-time, at any time of the day, with your customers and website visitors. Chatbots are intuitive software platforms that are installed in apps, live chat, email, and SMS and can work and sound like humans.

The world is gradually inclining towards the course of messaging as opposed to calling. Therefore, numerous consumers or clients would prefer to contact customer care via texting rather than calling to a conversation over the phone. In spite of the fact that using chatbots as a marketing tool or a customer service agent is ruling the businesses still it is not exactly enough yet. There is a necessity for businesses and companies to improve chatbots to accomplish the outcomes.

The major reasons why we need chatbots are:

  1. Online customer service is a 24/7 support operation.
  2. Chatbots are used for lead generation, improving customer engagement, and market research.
  3. It lowers the cost of providing services and maintains consistency in corporate messaging.
  4. Chatbots maintain Immediacy, Neutrality, and Personalization.

| Virtual Reality

Marketing is driven by the wants and needs of the customers. The thought of VR that people carried that it is used for gaming only has been completely changed by the marketing sectors. VR is used to offer a digital experience in place of a physical one, which can promote products and services. 

With the introduction of Virtual Reality, engagement rates can be improved as individuals come to you, instead of you expecting to draw them in. Because instead of using advertisement blockers or clicking out as fast as could be expected under the circumstances, individuals search out VR brand encounters.

Along with promoting the existing products, the marketers can also give customers a virtual experience of products under development.

| Augmented Reality

Augmented Reality has changed the way the digital advertising market functions in 2020. AR makes advertising interactive, entertaining, allowing marketers and advertisers to reach out to customers in an innovative way. Augmented reality creates an emotional connection with the consumers, encouraging them to purchase.

AR Ads is a great technology that marketers have started using which not only promotes sales but also builds the company’s reputation and leads to brand awareness. Moreover, Augmented reality advertising is usually more affordable and far more immersive than print advertising.

| Internet of things

For a long time, the term Internet of Things (IoT) has been tossed around in the realm of promoting. Be that as it may, in the present day, what does this term mean, and how can it apply to current promoting? Read on to find out.

The Internet of things has penetrated online advertising. It influences basically all ventures, tremendously affects the volume of information, controls and organizes traffic (and how we handle them) and is progressively famous in a purchaser setting. The IoT is likewise reforming business activities that are perhaps less appealing for purchasers however genuine and substantial, from coordination to advertising. 

IoT makes it conceivable to track and access considerably more information about people. When moving toward them as buyers, advertisers can consider each data point a touchpoint in the consumer journey. Contemporary advertising has failed with modern-day analytics. IoT has brought exceptional and personalized advertising and marketing in preference to one-size-fits-all strategies.

The devices include anything from the Amazon virtual assistants, such as Alexa or Echo, security devices like Ring, your own smartphone, or a temperature control unit like Nest. 

Having these diverse keen systems be able to communicate with each other via the internet is an incredible way of communication. Yet, the most critical impact this ability has on advertisers and the world of advertising is related to data, a product that provides unlimited chances.

| Conversational Marketing

The one-to-one approach to marketing where personalization acts as a fulcrum for the marketing strategy. Customers at this hour of marketing want to communicate through chat. They want a conversation. Businesses now use Live chats to connect with their customers. Chatbots are the most used technology to engage visitors and start a conversation. Providing customer support for all day and night is tough but with the help of chatbots, it is just one of the many things you can do and accomplish. 

Businesses need to get over the age-old lead capture forms on their websites. Real-time messaging makes the job easier. Let chatbots do the thing to the priority web pages. People want it that way so brands are reacting.

| Visual Search

Pictures are going to be the future of search instead of keywords. An artificial intelligence technology that allows users to make a search using pictures instead of keywords. Google Lens and Pinterest lenses are examples of visual search. 

62% of Millennials want the capacity to visually look over any other new technology, and the semblance of Google, Amazon, Pinterest, and Bing have already evolved huge capabilities in this field. It’s anything but difficult to perceive any reason why clients want to look by means of pictures — people are naturally inclined to image-based hunt, as 90 percent of the data received by the human mind is visual.

| Micro-moments

The present fight for hearts, brains, and dollars is won (or lost) in micro-moments — intent-driven snapshots of decision-making and preference-shaping that happen all through the whole consumer journey.

“I want-to-know,” “I want-to-do,” “I want-to-go,” and “I want-to-buy” moments are what Google called  “micro-moments.” 

Micro-moments happen when individuals reflexively go to a gadget – progressively a cell phone – to follow up on a need to pick up something, accomplish something, find something, watch something, or purchase something.

Micro-moment marketing is used by creating content that targets intent-rich moments. The content that offers value to the customer, providing them with the information they need to act on their desire to buy, learn, or do something or go somewhere. This helps in capturing user attention at the right moment.

Wrapping Up

So, there it is – a complete guide of the latest digital marketing trends you can’t choose to ignore in this era.

For anyone in this field of digital marketing, change is an essential part of the job. One must continue looking forward and endeavor to grasp new technologies, tools, techniques, and strategies so as to increase an edge over their rivals.


what is seo and how does it work

What is SEO and How does it Work?

What is SEO and How does it Work? 800 450 Moshi Moshi

I am pretty sure that if you are a beginner when it comes to SEO, you’ll probably want to call it Severely Exhausting Optimization. 

I completely empathize with you but once you start understanding the concepts and applying them, you will realize that it is quite interesting. 

So why not learn what is SEO and how does it work? SEO is Search Engine Optimization.

Why not relate it with our life? That’s how I learned. 

Suppose, SEO means being a person who is put on a pedestal in society. However, there is some effort required to achieve that.

Let’s imagine society as the internet and you are a website. You want to be number one, which you can achieve only through hard work since a huge inheritance isn’t in the cards for you.

Google ads can be compared to the few fortunate ones who have achieved name, fame, money in a short time through their billionaire parents. But I am an AAM AADMI (not from the political party). I am a middle-class person and I am willing to put in all the hard work even if it takes time.

Basically there are two types of SEO:

  1. On-Page SEO 
  2. Off-Page SEO

In on-page SEO, Google checks whether the basic elements of your website are optimized. This optimization is not limited to the appearance but extends to the following factors as well. Let us know about On-page SEO in detail:

1. What is On-Page SEO? How does it work?

Appearance matters so do your abilities: Imagine you went on a first date, shabbily dressed, without putting on any perfume, not taking the extra effort to look your best (even if your heart is gold). Of course, your date would not be pleased and you would not be preferred over the next date they matched with on Tinder. They would assume you do not want to make an effort to win them over. Also if you are only good-looking but your brain processes slowly, it can hamper your image.

SEO works kind of similar way, Google has 200+ factors to in process to assign a rank to any website for any keyword. Higher the Search Volume is more in-depth the evaluation gets.

Listing out some SEO factors (unknown to many)

 – Site Structure

 – User interface / User Experience

Internal linking

 – Server Speed / Server location

 – Backlink profile / Link quality

This is exactly what happens when Google search crawlers (robots) visit your website. They assume the website is of low quality because you have not optimized your page and it is slow in loading and google ranks you lower. 

In on-page SEO, Google checks whether the basic elements of your website, design, fonts, and color are optimized. This optimization is not limited to the appearance but extends to the following factors as well. Let us know about On-page SEO in detail:

a. Keyword Research: 

This is the most crucial part of On-page SEO. Here, we’re going to discuss Keywords that are basically what our audience types into their search engine. 

Therefore, keyword research is very important to rank on the website. Our website content should contain target keywords, so as to let Google know that you provide the information, services, or product that the consumer is looking for. 

Here, we’re going to discuss two different techniques for doing keyword research.

  1. Keyword research using Search Engine Result Page
  2. Keyword research through Your Competitors Site Analysis

1. Keyword research using Search Engine Result Page:

This technique is actually a very simple & smart way to get started with keyword research where you don’t need any paid tool. Here we’re gonna use Google’s SERP & it’s features to get our keywords.

Let’s say you want to do keyword research for “SEO agencies in Bangalore”. 

How do you start? 

STEP 1: 

Type in the generic terms you would use if you were to look for an “SEO agency”. You would get the list of related searches & google suggestions for that particular keyword. Pick out the ones you feel like could be targeted.

keyword research - SEO

STEP 2:  

On the same page, go to the bottom & as shown below, you’ll see the related searches. Take all the keywords you feel are the best match for your services/products.

List out all the keywords that you got from step 1 & 2.

Keyword research - SEO

STEP 3:  

Go to Google Keyword Planner or any keyword research tool as mentioned below, analyze all the keywords that you have on the basis of Search Volume & Competition.

Note: Here you will see many other keywords people are searching to find services/products like yours, pick if you see any good ones & you feel that you can rank in case you pick up High Search Volume + High Competition keywords.

Take the keywords with maximum search volume with the least competition, remove all the other keywords after you pick up your target ones from the list.


Repeat the same for all of your Services/products to get all the keywords you want & then you can continue with Keyword mapping.

There are other tools as well, such as – Ubersuggest, Answerthepublic,, and WordStream Free Keyword Tool. You can follow this process using any of these tools.

2. Keyword research through Your Competitors Site Analysis:

This is another way of picking out the best of available keywords.  Your competitors have already done all that is needed to do keyword research, they rather might have some or the other paid tools. 

Why not get some keywords from them? Right?

I’m sure by now you’d have guessed how to go with this technique. But to make sure I’m just gonna list out the three small steps.


Search on Google with very generic keywords to your services/products.

I.e – SEO Company India, Digital Marketing Agency, Social Media Ad Company.

These are the top keywords in the Digital Marketing Industry so on Google, there will be 7 websites on PPC ads and 10 organic SERP sites.


List out all the 17 websites from page one & on page 2 you’ll get another 14-15 websites you can add onto your list. 

Analyze all of these websites pages (homepage & services pages) one by one & extract it’s target keywords from that page. Keywords will be included in Title, Description &  Content. Make sure you get the right keyword.


After you’re finished with keyword extraction. Go to any Keyword Research Tool & look for Search Volume & Competition.

b. Canonicalization

A canonical tag (rel=canonical) in the back end tells the search engine that the particular URL is the master copy. 

For e.g., we have an HTTP version and HTTPS version of the same website, search engines can get confused about which version has to be shown in the SERP (Search engine result page). 

Hence, having a canonical tag prevents the problems caused by multiple versions of the same website.

How to put a canonical tag: This is a code that goes in the back end of the website.

Canonical tag - SEO onpage

The canonical tag indicates that the page on which this tag is put should be treated as a duplicate of the mentioned URL

c. Header tags optimization: 

Header tags are mostly headings in your post. They are HTML codes and provide a structure to your content. 

The most significant heading tag is the H1 tag and the least significant is the H6 tag. 

We have to follow the hierarchy that is the H1 tag followed by H2, H3, H4, H5, H6. This helps the crawlers to understand the content well

d. Internal link structuring and optimization: 

There should be proper internal link structuring so that the user can navigate to the relevant page on the website. 

Just like in a family, if the family members are not connected, then there would be a lot of misunderstandings. 

Similarly, it is very important in the case of website pages to be interconnected.

internal linking - SEO onpage

e. Image optimization: 

There are mainly two ways of optimizing images, one is to compress the size as much as possible while keeping the same quality & the other one is putting ALT text.

Putting the best relatable/matching phrase on images basically makes the image readable by crawlers so they understand what the image is all about. This would not be needed if crawlers had an eye to see. 😀

Optimize your images from here, make sure you rename each image properly before uploading to the website.

Go to the back-end of your website CMS in the media section and put keywords in the Alt Text. Let’s take the following example:


f. Robots.txt creation: 


Robots.txt is a text file that tells the crawlers/robots, which pages to crawl or not to crawl. 

When the robots crawl a page they look for allow or disallow attributes to know what their instructions are. 

This is done on the backend of the web-page. 

Disallow attribute is relevant for financial transactions mainly in e-commerce websites.

Robots.txt - SEO

This tells the crawlers not to crawl through this page

g. XML Sitemap:

An XML sitemap is a blueprint of the website. It is a guide to tell search engines which content is available and how to reach them. It helps web robots in faster indexation. It’s an important one. So, don’t ignore it.

There are plugins for the same. Like Yoast, Google XML generator.

h. SEO Friendly URLs (URL Rewriting):

URLs should be written in such a way that it is user friendly and keywords should be integrated into the same.

Why is it user friendly?

So that the user/person can easily understand what the page is about when he looks at the URL; if the content/ context is related to what the user is looking for. 

Think of yourself looking for some info on “personality_dev” online & you open some link with /xmlsajd/ types of URL which has all the info you are looking for & another one is /personality-development/ which also has almost all the info that you need. Now, by seeing you could know that the second one has the info you need but you never get to know whether the first one has or not. That’s why it’s important. It helps increase your CTR.

what is seo and how does it work

i. Title tags & Meta Tags Optimization:

Title tags and meta-description is the title & description that we get on search engine result pages. It should contain the targeted keywords that you are trying to rank on.

The title plays a very important role in ranking your keyword as well as making your prospects get onto your website. Where Meta descriptions do not help in ranking your keyword. But It does help increase your CTR (Click-through rate).  

As you can see the keyword is “Australian shepherd puppy,” and it is present in both, the Title and the description (meta-description). Similarly, ensure that your keyword is used in these places.

what is seo and how does it work

j. Page Loading speed optimization:

The more your site takes to load the more you lose traffic. The optimal loading time that any site must have is 3.5 sec at max.

Here’s a detail on the Bounce rate for every second it takes to fully load a webpage.

Pic Credit. PingdomBounce rate & page loading time

Google gives utmost importance to speed and has released the mobile-first indexing update and checks for websites that are mobile-friendly. 

You can check your page load speed yourself, here

Let us take an example of the following website:

 Smush plugin is a good way to auto-optimize all your website images.

k. Structured Data Implementation: 

Google shows schemas (enhanced description) if you add structured data to your site which is a piece of code.

Search engines read the code to create these enhanced descriptions. There are plugins available to create the code without coding knowledge.

what is seo and how does it work

Uses of Structured Data

  • Articles
  • Events
  • Recipes
  • Products
  • Star Ratings and Product Reviews
  • Videos

l. Content Optimization: 

Finally, we have content optimization where keywords should be included but keyword density should always be within 3%. The content of the website also forms a crucial part of on-page SEO. If you provide irrelevant content by keyword stuffing your rank may go down.

By ensuring that you address the on-page SEO, you show the search engines that you know how to target your audience by providing a smooth experience to the users.

2. Off-Page SEO:

You are known by the company you keep and networking matters

Let’s say you are a very good person but you often hang out with the goons, you would also be misjudged. 

However, if you have associations (links) with the right people then you would also be respected and trusted. 

Also like humans, socializing is one of our many priorities.

Making the right connections, having the right friends, and knowing how to carry yourself at social events, adds a lot to your portfolio. 

Social engagement is a crucial skillset, and it would be beneficial for you to hone it. This can be compared with off-page SEO

If you get backlinks from the right website/page which has a high domain authority or page authority you would be given priority by Google and it is always about the right connections and associations.

These can be done in the following ways:

a. Creating shareable content:

 It is important to create extraordinary content that is both informative and engaging. This would also help get organic backlinks when people share your content on different social media platforms

b. Using influencers: 

If you have created shareable content then it is important that you reach out to influencers and ask them for backlinks if they like your blog. 

c. Guest- Posting: 

There are a number of blog websites available for guest posting like Medium. Post your blogs on them and get a backlink. 

d. Social Bookmarking Sites:

 There are multiple social bookmarking sites, like Reddit and Tumblr, that can get traffic to your website when you bookmark your blog page or website. 

e. Forum Submission: 

Take an interest in forums that identify with your site and business, and make an association with that network. Answer to threads, answer individuals’ inquiries and offer your recommendations and guidance. Utilize “Do-Follow” links.

f. Directory Submission: 

Directory Submission attempts to assemble quality backlinks. Pick a viable catalog and select an appropriate classification. 

It requires some investment to convey great outcomes, yet these outcomes stand out over a greater timespan.

f. Article Submission:

 Submit your article in a high-quality article submission directory. Make sure you do not do keyword stuffing. 

g. Question and Answer sites:

 Try this technique to increase traffic to your website, like Quora. Provide solutions to queries related to your business. If required, provide links to your website.

h. Video Submission:

 Another technique is to submit engaging videos to video submission sites, like Youtube. Ensure you give title and description tags too. 

i. Image Submission: 

Submit your images in popular image sharing websites like Pinterest, Instagram, etc. Optimize with the correct URL and title tag.

j. Document Sharing: 

Create unique documents in PDF or PPT format and share them on sites like Slideshare, Scribd, etc.

k. Newsletters:

A newsletter is a cost-effective technique to communicate with your target audience. 

Plan your newsletter, incorporate recent content from your site, and perhaps some fresh content as well. 

For the most part, you should keep your newsletter short, however, loaded with intriguing and applicable data. 

When creating content, ensure that you provide proper valuable guidance, and relevant data so that you add value to your subscribers’ content consumption. 

Make a point to abstain from sending an excessive number of bulletins, else, you’ll irritate your users and begin losing them.

So now you have learned how to optimize your SEO. You would want to know how to check your SEO scoreThere are a few sites that permit you to check your SEO Score, one such site is SEMrushAnother option is to hire an agency that can help you optimize your website and other content to be SEO friendly. 

Tools Summary:


Tools MentionedFunction
Keyword PlannerIt  researches on keyword search volume and average bid cost
                     UbersuggestIt finds trending keywords and search volumes

    Answer the public

  It searches and maps keyword suggestion that you see when you perform a Google search Generates hundreds of relevant long-tail keywords 
Wordstream free keyword tool Allows marketers to pull out lists of  actionable keywords to use in their marketing campaigns
Yoast SEO It gives you tons of flexibility over your site’s content, letting you set up titles, meta descriptions and manages sitemaps
Pagespeed InsightsIt calculates your website speed and gives recommendations
Better AmpImproves loading speed of your website in mobile search
Smush PluginTo optimize images 
Google XML GeneratorTo create sitemaps

The art of staying

Wanna Discuss Work?

Tel: +91 9148544178 |