Digital Marketing

digital marketing trends

9 Digital Marketing Trends to Fulfill Your Wishes in 2020

9 Digital Marketing Trends to Fulfill Your Wishes in 2020 800 450 Admin

In today’s marketing world, businesses are taking the digital marketing route more than the traditional approach. Digital marketing is the most researched topic on Quora as well. 

With every business considering digital marketing, it is essential to explore great strategies that will help you capture a larger audience. We have listed below 9 digital marketing trends that will help you be at par or ahead of your competitors.

digital marketing trends

1. Shoppable Posts 

In 2019, Instagram launched shoppable posts and it is gaining a lot of attention ever since. It allows users to buy products directly through social media posts or ads, making it a seamless experience for the user.

Studies show that around 54% of people on social media purchase products based on their research based on shoppable posts. This feature eases your transaction process, without needing to be an e-commerce selling platform. You can also create shopping posts on Facebook and Pinterest.

digital marketing trends

2. Optimizing Voice Search  

When you ask Google ‘what are the digital marketing trends in 2020′ and Google displays this blog in the search results. Similarly, if you manage a salon and publish a blog on ‘tips to de-tan’ your skin’, then your blog will be displayed in the search results when someone does a voice search on the same. This helps generate traffic to your website and thus increase footfalls in the salon. 

This is possible by optimizing your website for voice search. Voice search is a voice recognition technology that allows people to search directly by speaking to their devices like Alexa, Google Home, Google Assistant, or Siri. With voice search becoming popular and google’s mobile-first indexing algorithm, businesses need to optimize their voice search feature. It is also necessary to have a local Schema SEO and ensure that your google “My business” profile is updated.

3. Structured Data 

According to a study conducted by Path Interactive, 40% of the audience aged between 13 and 18 get rich snippet results. Your website gains more clicks by getting featured on the top of the SERP along with the right information, ratings, etc.

Google shows rich snippets if you add structured data to your site which is a piece of code. Search engines read the particular code to create rich snippets. There are plugins available to create the code without prior coding knowledge.

digital marketing trends

4. Using Alternate Communication Channels

In 2020, we should leverage more communication channels like Chatbots and Facebook Messenger.  We can customize the FAQs on the messenger and a user can select the question they want to ask. Based on the questions, the answers can either be automated or written. This creates a good impression on the customers and we can create engagement to reduce the bounce rates. 

The other forms of alternate channels in online marketing are Quora and Reddit, which also not only gives the right information to the audience but also helps you establish your brand identity.

5. Video Marketing

Research shows that 72% of organizations state that videos have improved their conversion rates. Videos are the most popular way to connect with your customers and tell them about your new products. It is not only restricted to YouTube but also includes videos on Facebook, Instagram, and LinkedIn. 

In fact, if your site contains videos it is highly likely that Google will rank your website higher since people find videos more appealing. This in turn will drive organic traffic to your website. Nowadays, Live videos have also garnered a lot of popularity and organizations showcase their new products or behind the scenes footage.

6. Making Interactive Content 

Interactive content is all about building user engagements and strengthening the connections. This can be done in multiple ways like making the user participate in a poll or creating augmented reality ads/interface or embedded calculators, which help you calculate the amount to be spent to reach your goals. Interactive content captivates the audience and accelerates your conversions. Real Estate firms use this for a virtual tour of their properties that are on sale.

digital marketing trends

7. User-Generated Content

Individuals trust other individuals unquestionably, more than they trust the organizations. User-generated content (UGC) is a powerful asset for organizations that want to target the Millennial and Gen Z.  You can motivate your crowd to share one of a kind post by enticing them to fight for a cause, creating challenges like ice bucket challenge, or offering them a prize. It can also be in the form of reviews or blogs or videos by the user.

8. Influencer Marketing 

Influencer marketing utilizes key personalities to propagate your brand’s identity. Influencers are mostly individuals with a huge following and fan base on their social media accounts. They help promote your services and offerings amongst the crowd through social media channels. 

63% of customers trust influencers’ assessments of items, considerably more than what brands state about themselves. Influencer advertising is likewise going to be influenced by AI, and ease the process of finding the relevant influencers to connect with. It distinguishes influencers with better commitment, less phony supporters, and a higher possibility of creating a positive degree of profitability (ROI).  

9. Smart Bidding  

Smart bidding is a feature available in Google Ads that use machine learning to optimize your bids to maximize conversions across the campaign. This is an AI-driven feature to help you get the desired results based on your audiences’ behavior. Currently, there are 6 types of automated bidding strategies:

  • Enhanced Cost Per Click (eCPC): 

It naturally adjusts your bids depending upon its estimation of conversions. It’s an upgraded automated version of manual CPC (where you manually increase or decrease the bids)

  • Maximize Conversions: 

As the name suggests, it tries to maximize the conversions (goals) without considering cost per click, but within the campaign budget.

  • Target Cost Per Acquisition (CPA)

In this bid strategy, you set a cost per acquisition, and it sets the bids accordingly to get as many conversions within that CPA. It has no target on the volume of conversions.

  • Target ROAS:

It automatically adjusts your bids to generate as much revenue as possible within your target.

  • Maximum conversions:

It automatically sets bids to get maximum conversions within a specified budget.

  • Maximum conversion value:

Here, you can assign a value for conversion goals like sales revenue or profit margin. It then automatically adjusts the bids to ensure that the conversion goal is achieved within your campaign budget.

  • Target Impression Share:

This helps to set bids automatically based on ads displayed at the absolute top of the page, anywhere on the top section, or anywhere in the search result page. 

By using these digital marketing trends, you can grow your business and achieve a larger audience.

Is Digital Marketing in demand in 2020?

Your business should have an online presence in 2020 if your business still doesn't have an online presence you're losing potential customers and profits. By adapting to the digital marketing trends, your brand can leverage the online marketplace for future success in 2020 and beyond.

What is Digital Marketing Trends in 2020?

The topmost digital marketing trends in 2020 are: 1. Voice search 2. Video marketing 3. Influencer marketing 4. Structured data 5. Shoppable posts

importance of digital marketing

Importance of Digital Marketing | Benefits of Online Marketing

Importance of Digital Marketing | Benefits of Online Marketing 800 450 Moshi Moshi

With the evolution of modern technologies, small and medium scale organizations are doing all that they can to keep up. Larger organizations are either changing their plans of action to an online one or are reinforcing existing marketing plans with digital marketing strategies. 

Digital marketing, online marketing, or internet marketing is advertising your organization through the internet. All things considered, internet usage has multiplied over the last decade and this move has influenced how individuals buy items and communicate with organizations. The importance of digital marketing is that you can easily track and monitor your campaigns. So, when you invest your time and money into your campaigns, you definitely want to know whether they are working or not. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.

Let’s Understand What is Digital Marketing :

Digital Marketing is promoting or advertising any products and services through and on any digital device. This marketing method is not magic, and you don’t need to be tech-savvy to excel at it. If you offer a product or service that the market wants, you can effectively advertise them in digital channels and the channels can include social media, mobile applications, emails, websites, search engines, or any other new channel. 

The list of digital marketing is continuously transforming, here are some common strategies that most businesses follow:

  • Paid search advertising
  • Pay-per-click advertising
  • Email marketing
  • Content marketing
  • Search engine optimization (SEO)
  • Social media marketing
  • Affiliate marketing

Here are some reasons why the use of internet marketing is not only an investment-wise decision but also an effective marketing channel that can assist you in developing your business.

Importance of Digital Marketing:

  • More cost-effective than traditional marketing – Small businesses have very few resources and capital. Digital marketing provides them with a better and much more cost-effective marketing channel that delivers great results.
  • Helps to generate higher revenue – Following effective digital marketing techniques leads to higher conversion rates, which will deliver many profitable benefits for the business in terms of better and higher revenues. Companies who are consistently using these strategies have 2.8 times better revenue growth expectancy.
  • Can help to interact with the target audience- Interacting and providing your audience with proper engagement points can give you an insight into what exactly your targeted audience wants.
  • Helps to build a brand reputation – If you deliver what you promise, it will help you develop better relationships with your customers and targeted audience. This will eventually lead to a better brand reputation.
  • Earns people’s trust – 90% of the responders claim that they will trust the information about the product/service of any particular brand if it is provided by people they know or the people who have previously purchased the same.

You must keep up with Digital Marketing Trends 2020. If you don’t follow these trends then your business might struggle.

The Top Digital Marketing Trends in 2020:

  • Video Marketing 

Video marketing has been a critical methodology for brands for a long time, but the format of videos keeps evolving. One year from now, videos will take up a huge lump of consumer traffic on the internet – with over 85% of traffic just from the USA. Most of these videos will not be uploaded by brands, but by individuals. 

Many brands have video marketing as a factor of production. They need these videos to look sophisticated and smooth for the sake of their brand reputation. But the problem is that most viewers aren’t searching for extra-embellished videos. They simply want quality content that is driven by a story, is informative, and engaging.

importance of digital marketing

  • Omnichannel Marketing

Omnichannel is a multichannel marketing system that you set up at several touchpoints to reinforce the client’s purchasing journey. 

In other words, an omnichannel advertising plan suggests you design marketing touchpoints that can be run on most accessible channels. 

Most organizations use email, social media, and search as marketing channels. For eCommerce development, this can be an incredible method of marketing. You can think about these different channels: Virtual assistants and chatbots, podcasts, smartphone apps, and ephemeral videos. Every one of these can bolster your current showcasing system.

Omnichannel Marketing comparison 

Omnichannel is explicitly noteworthy for consumer-facing enterprises since 70% of clients usually use at least three channels to explore before they purchase anything.

  • Voice Search Optimization

Voice input isn’t new but it hasn’t been as broadly utilized because of network issues, particularly when the search engines can’t process sounds. Web design and development trends will soon improve in demonstrating voice input. 

Voice Search has been around for some time, however, Siri and Alexa are just getting smarter. Besides that, voice search is a hot current trend in digital marketing – as seen by the following insights: 

  • 50% of all online searches will be through voice by 2020.
  • 13% of families in the United States claimed smart speakers and this is estimated to increase by 2022 to 55%. 
  • Shopping with voice search will increase to 40 billion USD in 2020. 

Taking everything into account, voice search is the digital marketing trend that you will see a great deal of later. For a mobile app development company, this is great news. Now when you make your applications, you won’t neglect to include a voice search feature.

  • Smarter Chat

Chatbots have been around for some time and remain a trend that is encountered consistent change. As indicated in a report by Grand View Research, 45% of clients lean toward using chatbots as an approach to impart for client assistance issues. 

Chatbots have indicated how successful they are in improving client experience and it empowers advertisers to better connect with their clients. They give constant assistance, support, and active interactions for questions relating to real concerns. WhatsApp, most recently, embraced this latest trend in digital marketing. They are offering Business Messaging that organizations are utilizing to manage everyday client exercises.

  • Augmented and Virtual Reality

Augmented Reality (AR) is being used to offer organizations the reality that a buyer expects. Popular designer brand, Michael Kors used AR effectively a year ago to make Facebook promotions where they requested clients to attempt and purchase their sunglasses. But AR and VR (Virtual Reality) is not limited to simply advertisements; a few brands are utilizing them to create brand awareness as well. 

For example, L’Oreal and IKEA figured out how to boost their client involvement. Through VR, they let clients imagine the products before making a purchase. A year ago, they presented their application IKEA Place that permits clients to essentially place furniture in their homes. While L’Oreal, the cosmetics behemoth, created its own AR stamped applications, for example, Style My Hair and Makeup Genius. Both empower clients to take a stab at hair and cosmetics looks through selfies. 

This Innovation in marketing is incredibly gainful for both attracting and holding onto clients.

Apart from the above artificial intelligence and machine learning trends, push notifications in the browser, social commerce, personalization, emotional evaluation are some other digital marketing trends to watch out for in 2020.

Online marketing has outsold traditional marketing in recent years and continues to be a high-growth industry. Here are some benefits of online marketing.

importance of digital marketing

Benefits of Online Marketing:

  • Promoting your business 24/7 – One of the major advantages of online marketing is that you can advertise your business 24/7. Internet marketing has the benefit of selling and pitching your business or your products/services with no time limitations or geological boundaries. With clients/customers progressively going to the Internet for their purchasing needs and required services, online advertising is the need of the hour. 
  • Reaching out to your audience – Online marketing has made it easy to connect with and reach out to a wider audience. When you convey a message, you convey a message to the audience that is already following you, alongside, you convey it to individuals who are looking at the content you post. It is important to remember keywords and hashtags while advertising on the web. In traditional marketing strategies, a business can’t contact an audience that is located at a distance. With digital marketing, contacting an audience who is essentially miles away is not at all challenging. 
  • Better ROI – About profits, organizations are quick to know and adjust each system that causes them to develop their business. This is conceivable by having a phenomenal online presence. It is as basic as getting the maximum output from minimum input. 
  • Analyzing and evaluating every action – In traditional advertising, organizations have to wait for days to analyze their best performing marketing strategies and campaigns. Online marketing makes it easy to assess each business activity within a few seconds. This is possible because you can track the insights as soon the individuals begin to connect with your campaign. These include your traffic on the website, likes, shares, reach, impressions and so forth. Running campaigns on Twitter and Facebook can give you analytics and insights within these applications itself.
  • Better conversion – Online advertising makes the way for better conversion rates. Getting leads for your online business is simpler than traditional offline marketing. Connecting with your audience has become much simpler. It encourages you to create more leads and improve your conversion rates effortlessly.

A Final Word:

There are various benefits of online marketing. In case you’re searching for better approaches to connect with your audience, Moshi Moshi Media an advertising agency in India is here to help. There are numerous services to look through including email marketing, social media marketing, search engine optimization, and pay-per-click marketing. Connect today.

What is digital marketing used for?

Digital marketing is used to advertise any business using an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Why is digital marketing so important?

Using digital marketing you can connect with an enormous audience in a cost effective and measurable way.

What are the types of digital marketing?

Search engine optimization (SEO), Search engine marketing (SEM), Content marketing., Social media marketing (SMM), Pay-per-click advertising (PPC), Affiliate marketing., Email marketing.

Why do we need a digital strategy?

Digital strategy will give you a clear path to strategic goal. It will help you to create tactics that will lead you to success.

content marketing

How You Can Use Content Marketing to Help Your Brand Skyrocket

How You Can Use Content Marketing to Help Your Brand Skyrocket 800 450 Moshi Moshi

When last did you read, watch, interact with, listen to, or simply glance at something? Whenever you did that last, you most likely interacted with some form of Content Marketing (CM). This includes but isn’t limited to, an article, social media content, videos posted on any platform, and podcasts. CM surrounds us and is part of almost every tenet of our everyday lives. Therefore, as a brand, one must understand how to use it and as a consumer, one must be aware of how it influences you.  

content marketing

What is Content Marketing? 

Content Marketing (CM) is yet another part of the Digital Marketing field, potentially one of the most important parts, one may say. CM has a variety of definitions, however, the essence of content marketing can be captured in the following sentence: The continuous process of strategically creating quality content and using it to deliver a message, or a variety of messages on behalf of a brand, for the audience to find relevant, consume, and share. 

Marketing is a vast and endless field, content marketing has been a natural element since the beginning. However, understanding its role and influence in the field and on the brands that use it has been a more recent development, which brings us to focus on its optimization and growth. To fully understand how it can help your brand, it is imperative to first actually understand what it actually contributes to you.  

What can it do for you? 

There is a range of benefits to content marketing. As a brand, CM is like your one-stop shop for all things beneficial. With something for everything, CM takes on multiple forms to suit your needs and the interests of your audience. Be it monetary gain, a wider range of audience or something as simple as being reachable and relatable, social media and all other online platforms are the best way to go. However, to appease the traditional marketer, below are the benefits of CM:

content marketing

Increased Leads and Conversions:

With the wide range and uncomparable accessibility provided by the digital world, CM finds its home in the comfort of multiple, varying platforms. This allows access to a plethora of consumers from varying demographic groups, leading to an increase in engagement as well as conversions. 

Higher Returns on Lower Investments:

With CM and Digital Marketing, you have two options – to hire a professional agency or to hire professionals within your brand itself. Regardless of which option you choose, it will cost less than traditional and print marketing. The cost of a single hoarding can surpass the cost of running an advertisement on a platform such as Google and simultaneously increase your reach. 

Mutually Beneficial Relationship with Audience:

Providing relatable and informative content helps establish a relationship with your audience. They find value in visiting your various online platforms and in interacting with your brand. Simultaneously, high engagement leads to high levels of sharing, leads, and conversions. All in all, benefitting both – your audience and your brand. This also helps increase customer loyalty, as your value-adding content leads them to believe that their growth and development is important to your brand, as it should be. 

Tips and Tricks on having a Brilliant Content Marketing Strategy
  • Visuals and Infographics can be game-changers.
  • Writing relatable and shareable content will increase engagement.
  • Keep your content properly managed and have access to efficient management tools.
  • Create a link between varying Content Marketing platforms.
  • Use third-party, public platforms. Get your content out there, by using the resources available to you.
  • The curation of content is crucial and effective.
  • Fully understand and develop personas for your buyers/readers.
  • Make your content easily available, everywhere. 
  • Repurpose your old content with a twist. Get the same message across, but in different ways.
  • Find your audience’s favorite spots and meet them there. 
  • Write headlines worth a double-take. This decides how your content will be received. 
  • Convey your message as a story-teller, not a boring lecturer. Fables are more loved than lessons.

How you can use it to benefit your brand 

As interesting and vast as CM is as a topic, it serves no purpose if you do not fully understand how to use it and make the most of it. To help you fully understand this, the following brief strategy tips for each of these commonly used platforms for CM should provide a clear picture.

One of the best way of Content Marketing: Blogging

Create new, exciting and relevant content 

Blogs are the most widespread form of content marketing in today’s world. While that makes it an obvious and imperative addition to your CM strategy, it also makes it hard to stand apart. Thinking of unique topics, creating unique content and eventually producing a product like no other is neither easy nor realistic.

The best you can do is to take inspiration from existing content and find a unique perspective on it. Make sure you give it an exciting spin, and always ensure relevance. If your content does not add information and reliance on the lives of your audience, it serves no purpose. Always check your facts, plagiarism, and make sure you stand apart. 

Make it SEO-friendly 

Writing SEO-friendly content is the first step towards a successful CM strategy. Always ensure you conduct the appropriate and required amounts of keyword research and follow strict guidelines when writing your content. 

Keyword Stuffing and other Black Hat SEO practices can cost your brand a lot if detected. Blogs are the most effective platform for SEO and help your website gain visibility on Search Engine Result Pages (SERPs).

Promote your Blog

Use various platforms to promote your blog. Be it a clear tab on your website or sharing a post on various social media platforms, when you write a blog, use it. Not only will this help gain readers, but it will also make your social media feeds and profiles more attractive to your potential customers, employees, and business prospects. 

A mailer announcing your newest blog and a short description with a link to your blog on Twitter and LinkedIn and an Instagram story; that in itself should create a buzz and curiosity amongst the audience.

LinkedIn Content Marketing:

Industry Relevant Content

Make your content extremely relevant and informative for professionals and amateurs within your industry. Creating content that helps brands grow is highly welcome on various platforms and even more so on a platform such as LinkedIn.

With relevant content, not only do potential employees and business prospects see the range of your knowledge and ability, but it helps gain shareability and popularity among a range of professionals.

This may be sharing relevant news articles, industry updates and trends, or articles and content created by others. Anything that influences those within your industry and can make your brand’s content feed is relevant.

Promote your Content

Be it short review articles, creative campaigns or articles from your blog, make sure to post content of your own as well. While industry-relevant content is a brilliant way to find yourself on the radar of juggernauts within your industry, it is not enough to establish your identity.

Take the time out to scour through competitors’ content and understand what your audience would be interested in. Strategize, schedule, and create content that lives up to the standard. While the articles you share may be lengthy, remember to keep your captions and posts short and sweet. Attention spans on platforms with a constant influx of information can be very short. Make it catchy, important, and unskippable. 

Grow your Network 

LinkedIn is a professional, business and employment driven platform. As a brand on this platform, your main focus should be to establish an identity that spreads far and wide within the industry. 

Connecting with brands and individuals who play a part in your industry is one of many extremely important steps towards using content marketing to grow your brand. With the help of the LinkedIn algorithm, it is easy to find people that fall within various industry umbrellas. Use the resources available to you as a brand and as an individual representing the brand, and make the most of these connections. The right connections can help with sharing and promoting the content you post. 

Twitter Content Marketing:

Use Content to Connect

Unlike LinkedIn, Twitter is the platform behind every major trend and the start of the most important revolutions. This is where brands find their identity and build a loyal following for every other platform. As a brand, you have the opportunity to use the content you share and promote to make a lasting impact. Be it in the professional sphere or the social sphere, Twitter offers you the opportunity to make a major difference in the growth trajectory of your brand. 

Use the content you share to connect with your audience’s ideas, thoughts and trends without losing track of your brand and industry. Put your best content with articles, blogs and news that’s relevant. Always remember to keep it short and sweet in your posts and captions on Twitter. 280 characters may be the limit, but you’d be better off keeping it far lesser than that. 

Promote your content

All social media platforms, if effectively utilised can be the biggest step towards promotion of your own content. As mentioned above, Twitter is the platform that initiates the most change in the world and brings brands to the center of everyone’s attention.

While retweeting content produced by stars of your industry is good, make sure you utilise what Twitter has to offer. Share, promote and post your own content, be it a post to celebrate any occasion with your audience or a blog that helps them understand the best way to grow as a brand or an individual in your industry. 

Create Twitter Lists

As a Twitter user, you can create Twitter Lists, which is a compilation of various categories of profiles you can use to find, compare with, and share relevant content. You can create multiple lists such as “Competitors”, “Industry Leaders”, “Industry Updates”, so on and so forth to always stay updated and relevant. 

This helps filter out the content you see when you visit a list. It helps you stay at the top of your game, see what you can produce to keep up with your competitors and leaders and helps you keep tabs on your industry.

Instagram: Content marketing 

Carefully craft creatives

Instagram is a visually focused platform and your brand should embrace that in the best way. Create images, graphics, gifs, videos and other posts that make your audience pause their scrolling and read your content.

While it is generally advised to keep your captions short and create convincing and engaging post copies, it is also okay to provide a little detail in your captions. Uniqueness, creativity and the ability to hone and appreciate a trend with your content are crucial factors for making an impact on Instagram. Use the right hashtags, follow the right pages and tags and keep your head above water when it comes to the constant, 

Use IGTV

Instagram TV, more commonly referred to as IGTV, is a standalone app created by Instagram itself that focuses mostly on video content. Ideal for businesses, brands and influencers, this platform presents a brilliant opportunity to create and distribute video content.

With these videos being available on the original Instagram app as well, people and brands have been using it to connect with their followers and other wider audiences in the ‘Explore’ section. Creating reaction videos, tutorials, prank and challenge videos, IGTV has taken the visual content and digital marketing world by storm. Use this to your advantage. Be it live videos with people from within your company, are well-created animation videos with a clear message, make your impact now. 

Use Insta Stories 

Instagram Stories are uploads that stay at the top of our feeds for 24 hours. These can be images or videos and last for a maximum of 15 seconds. However, Instagram has made it possible for business profiles to use these stories to link anything they wish to promote to their followers and anyone else that views their story.

With the ‘Swipe Up’ feature, you can link your new articles, blogs, or even your website and products to make it easy and accessible for your followers. Make sure the image/video that you use to link out is engaging, attractive, and intrigues those who view it. Always focus on what your audience would like to see, and what about the content you are offering them is attractive and engaging, or you may receive views but lose out on conversions. 

YouTube: Content marketing 

Create Diverse Content 

Youtube is a limitless abyss of content and information. With absolutely no end to the kind of content available on this platform, standing apart, being noticeable, and bringing something new to the table is difficult, to say the least. Therefore, when creating videos for this mammoth platform, make sure you create a range of diverse content for varying audiences. 

Youtube is used by people of all demographics and if you want to make a lasting impact, you will use that to your benefit in the best possible way. Your channel should be equipped with informative, helpful and creative content, so your followers know where to be when they want good content within your field. If you take your blogs and turn them into talks, record videos with your employees, make yourself a human and interactive platform, you’ll be the next big thing in your field. 

Link it to your website 

Use this platform to create brand awareness and awareness about all your other platforms, particularly your website. Using videos on your website has been highly beneficial in giving visitors a reason to stay.

Make your Youtube videos visible on the website and make your website available on your Youtube videos. Provide your audience with the opportunity to explore your company further, maybe even visit your blog and see what more you have to offer. Ensure that you do not compromise on the quality of your website, your blog, and most definitely do not compromise on the quality of your videos. Creating a lasting impact in today’s world is difficult but can be done; ensure that you do your research and make the effort to do so.

Conclusion

Content Marketing is one of the oldest fields and yet one of the youngest in the world of marketing. Grabbing onto this opportunity while you can and making an impact, is easy in the digital world. So, what is stopping you?

Refer to major digital marketing agencies and communication companies and see what they have to offer in terms of information and guidance for the growth of your brand. Seize the day, Carpe Diem, take the chance while you can, and in due time you will be the brand people refer to when learning to grow effectively.

What is content marketing in simple words?

Content marketing is a strategic marketing approach involves creating, distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and, ultimately to drive profitable customer action.

What are the types of content marketing?

There are various types of content marketing like blogging, podcasting, infographics, emails, ebooks, lead magnets, visual content.

How effective is content marketing?

Content marketing is the most effective tool as it generates more than 3 times as many leads, it is easy to begin, and popular with consumers.

how do hashtags work

How Do Hashtags Work | How to Use Hashtags : A Simple & Quick Guide

How Do Hashtags Work | How to Use Hashtags : A Simple & Quick Guide 512 288 Admin

Hashtags are used to categorize social media content into easily navigable lists. Whatever social media channels your company utilizes as a part of its social media campaign, learning how to hashtag can help improve your brand’s contribution to social media. This article brings out the fundamentals of using social media hashtags successfully, how do hashtags work, and why you should use them.

how to use hashtags

What is a Hashtag?

A hashtag(#) is a content identifier. It lets those who are interested in a specific topic easily find content on the same subject.

Hashtags are often used on social media platforms. They rocketed to fame on Twitter. Twitter first introduced social media hashtags in 2007. However, you can even use hashtags on other social platforms, such as Instagram, Facebook, Pinterest, and Google+.

Basics of Hashtag

  1. They usually start with #, but they won’t work if you use space, punctuation, or symbols.
  2. Make sure the accounts are open to the public. Otherwise, any non-followers cannot see the hashtagged content you post.
  3. Don’t put too many words together. The best hashtags tend to be fairly short and easy to remember.

Why Should I Use Hashtags?

1. Increased connection with your followers:

Using hashtags in the posts implies taking part in a discussion on the social media platform. And most significant of all, it makes your posts visible in the discussion.

This will contribute to greater interaction, increasing the brand’s social network participation by shares, likes, comments and new followers.

2. An opportunity to establish your  brand:

Creating a branded hashtag can be an efficient way to promote your brand and engage with newer audiences who like the same type of content.

3. A way of conveying support for social concerns:

    Using a hashtag that is related to a topic beyond your brand is a way to rally for a significant cause or issue. Like #climatechange #womenempowernment #mentalhealthawareness etc.

4. Add context to the posts on social media:

You don’t have a ton of space on Twitter to write a caption. You’ve got 280 words to be precise. Longer captions are not necessarily the most powerful on Instagram. The same thing for Twitter, Instagram, LinkedIn, and some other platforms — sometimes less is better.

Using a hashtag can be an easy way to contextualize what you’re thinking about, without wasting valuable characters or making lengthy captions.

5. Help the target audience find you:

Users will follow hashtags as well as other accounts on Instagram and LinkedIn. Using a few common hashtags can be a great way to help new users discover your brand.

For example, if you use #adagency on your Instagram posts, anyone who follows the hashtag will see your recent post on their page. You may be able to attract some new followers this way.

how do hashtags work.

How To Do Hashtags:

1. Track influencers and competitors in social media:

Start with a comparative evaluation of social media. Gather intel about your competitors and any important influencers within the niche of your brand.

Please note which hashtags they use most frequently and how many hashtags they use in each of their posts. This will help you understand how your competitors communicate with your shared target audience and what keywords they prefer to use.

2. Use of tools like AllHashtag

AllHashtag can help you find the best Twitter hashtags or Instagram hashtags for your brand. With this tool, you can check for any hashtag and see how popular it is.

3. Related Hashtags:

If you already have a clear understanding of which hashtags perform well for your brand, consider utilizing related hashtags. These might be a little more specific than the popular hashtags you’re already using, which might help you connect to a more targeted audience.

Instagram shows the related hashtags just above the “Top” and “Recent” tabs when in the Instagram Explore section.

4. Analyze which hashtags have been popular in past posts:

Keep note of every hashtag you used on past posts. Analyze which topics were the most successful, and see if there’s a theme in the hashtags you’ve used.

If you find that some of your most popular posts still include any of the same hashtags, make a point of using them in your future posts.

How To Do Hashtags On Every Platform:

Let’s find out quick, easy-to-read tips for using hashtags on various social media platforms.

1. Hashtags on Twitter:

The optimal number of hashtags to be used is 1-2

You can use hashtags anywhere on your Tweets. Using them to highlight a keyword at the beginning of the tweet, at the end of the background, or in the middle of your post for highlighting a keyword.

You can also add hashtags in your comments when you retweet, in your replies and in your Twitter bio. 

You may also type the hashtagged keyword in the Twitter search bar to search the hashtagged content. 

Find trending hashtags in Twitter’s trending topics. Technically, you can use as many hashtags as you want in a Tweet, under the 280 character limit. Yet Twitter advises that no more than two be included.

2. Hashtags on Facebook:

The optimal number of hashtags to be used: 3-4

Hashtags can be used in any part of the published Facebook post or comment.

Hashtags are often useful for grouping posts by theme or topic in private Facebook communities.

You may also check for a hashtag with the Facebook search bar.

Tap on the hashtag to discover Facebook posts using the same hashtag.

3. How To Hashtags Instagram:

The optimal number of hashtags to be used: 30 max. 

Knowing how do hashtags work on  Instagram is very essential, as a post with at least one Instagram hashtag receives 12.6 percent more engagement than a post without a hashtag. Include hashtags after publishing a great Instagram caption. You can also include hashtags in the comments section as you interact with your fans. You can use up to 30 hashtags in your Instagram posts. It is also possible to include hashtags in the Instagram Bio profile of your brand.

You can also search for hashtags in the Instagram Explore section.

Follow the hashtags. This means that the content of any creator will appear in your feed as long as it includes the hashtag that you follow. This is how to hashtag Instagram.

4. Hashtags on Youtube:

The optimal number of hashtags to be used: 2-3 

Add a few hashtags to your brand’s YouTube video title or description.

Tap on the hyperlinked hashtag to see a list of other videos that use the same hashtag as well.

5. Hashtags on Linkedin:

The optimal number of hashtags to be used: 3-5

You can incorporate hashtags both in the published post to LinkedIn and in the LinkedIn article that you publish. Also, you can search for hashtags using the search bar of the platform.

See trending LinkedIn hashtags in the “News and Views” section of the home page.

6. Hashtags on Pinterest:

The optimal number of hashtags to be used: 20 max.

When using Pinterest for business, use Pinterest hashtags when writing a description of a Pin. Consider Pinterest as a search engine. Use hashtags that are searchable and contain important keywords.

Final Thoughts:

Hashtags are an incredibly common feature of most social media platforms and can be used by brands in their marketing strategy for reaching out to more people. A creative ad agency can help your brand to reach the next level. It’s important to make sure you use the best tools to research, create, and monitor all the popular hashtags associated with your brand.

What is a hashtag and how do you use it?

A hashtag is simply a keyphrase introduced by the hash symbol #, it is a type of metadata tag used on social networks such as Twitter, Instagram, Facebook, Linkedin, and other microblogging sites. It lets users apply dynamic, user-generated tagging that helps other users easily find messages with a specific theme or content.

How do I find the most popular hashtags?

There are various hashtag finder tools you can use to find the most popular hashtags in that tool you can also check on the popularity of any hashtag.

social media marketing techniques

Working Social Media Marketing Techniques to Promote Your Brand

Working Social Media Marketing Techniques to Promote Your Brand 800 450 Moshi Moshi

Are you looking for Social Media Marketing Techniques to take your brand to the next level?

social media marketing techniques

There is no one-size-fits-all approach in Marketing Techniques for Social Media. But in this blog, you can find 5 Effective social media marketing techniques to promote your brand on social media platforms.

Choose the Right Social Media Platform

Structure your business goals and the type of audience you want to target. Break down the strengths and weaknesses of every social media platform of your business. Analyze the demographics you are targeting & their presence on social media platforms so that you can structure your social media marketing techniques accordingly. 

If you are an E-commerce platform or a product-based business, consider building your brand on Facebook, Instagram, or Pinterest. If you are in the service sector, or a B2B company, focus on being active on Twitter, LinkedIn, Facebook, Google My Business.

Focus on Authentic and Quality User-Generated Content

Content Is King! You might have heard this many times before and it fully applies to social media marketing. Nothing engages and captivates the audience more than some quality content. So, create a brand persona for your business. Start by creating high-quality content on topics related to your product/service. Create compelling visual experiences for your audience through infographics, images, GIFs & videos, and build a loyal community for your brand. 

User-generated content is the way to win on social media. Run social media contests to enable user-engagement and attract attention to your business.

Leverage the Power of Social Media Advertisement

There still is a stigma attached to using paid advertising over organic growth as a social media marketing technique. But, we’re here to tell you that paid advertising is as important or perhaps more important than organic growth on social media.

Facebook Ads help many people reach your social media posts/videos. It allows you to target your audiences based on their age, gender, interests, location, relationship status, ownership and so on. This creates an option to advertise your product/service only to those handpicked audiences, who are most inclined to consider your offerings. This is known as Detailed targeting. Detailed targeting increases the efficiency of your ads & saves your precious rupees. It’s just smart advertising.

Structure your social media marketing campaigns according to your business objectives. These objectives can vary from website traffic, engagement, video views, conversions, to App Installs. Make sure to align your campaign with the right objective as this determines the primary structure and the features of the entire campaign.

Continuously monitor your ad performances and keep them fresh from time to time. This, in turn, helps you achieve brand awareness and ultimately boosts more leads for your business.

Customer Service

In a survey conducted by Sprout Social, the majority of the respondents stated that they use social media to directly communicate with brands. This statistic alone is enough to state the importance of customer service as one of the promising social media marketing techniques. 

It is important to note that a whopping 35% of the people chose social media as their go-to place for customer care & queries. The reason for this preference is the ease & utility that social media marketing tools have to offer. It’s much more comfortable & easy for an individual to approach a company for queries & services through social media, as it’s user friendly, requires very less time & effort in comparison to other means of communication such as a telephone, website, or a store.

With the continuous growth of the social media marketing rendering other mainstream channels such as telephones and brick & mortar stores redundant, this number is set to only increase in the coming days.

So, consider promoting your brand with customer reviews and testimonials. A customer can easily be influenced by other customers’ experiences. Use this social media tool to regularly engage, and clear your audience queries. This social media marketing technique acts as a backbone to your company by building a strong reputation in servicing & customer relations and enriching brand loyalty among the customers.

Partnership with Influencers

Another marketing technique trending in recent times is Influencer Marketing. This involves collaborating with an influencer to make him/her endorse your product or service on their Social Media Account. 

But first, who is an Influencer?

A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by their authenticity and reach. They range across different fields and professions such as actors, bloggers, fitness experts, photographers & so on. To simplify, we can divide them into the following 3 categories based on the size of their social media following:

Mega Followers are those with a million or more followers. They include generally celebrated personalities such as actors, athletes, and so on.

Macro Influencers are those who have a following between 100K & 1 million. Expert professionals such as bloggers, fitness experts, photographers can be found in this category.

Micro-Influencers have fewer than 100K followers. This category is difficult to define as budding influencers from all industries fall into this mix.

Some of the most mainstream methods in this particular social media marketing technique are shout-outs, reviews & giveaways. 

Consider collaborating with an influencer who shares the same vision and brand aesthetics as you. Partner with influencers considering their engagement rate and they how they resonate to their audience. 

  • Below 1% = Low engagement rate 
  • 1% to 3.5% = Average engagement rate 
  • 3.5% to 6% = High engagement rate 
  • Above 6% = Very high engagement rate

Social media marketing benefits are endless with an ever-increasing global crowd & swiftly evolving marketing techniques. These 5 Social Media Marketing Techniques when implemented effectively, are sure to elevate your brand to new heights.

Moshi Moshi is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

Visit our Website: https://www.moshimoshi.in

Call us: +91 9148544178

Mail us: sales@moshimoshi.in 

What do you mean by social media marketing?

Social media marketing (SMM) is the use of social media platforms and social networks to market a company’s products and services, it helps to reach new customers, engage with them and promote businesses.

What is a social media marketing strategy?

Social media marketing strategy is a summary and plan of everything you wish to achieve from participating in social media platforms.

What's in a social media marketing strategy?

1. Select relevant social media marketing goals 2. Determine most relevant metrics 3. Decide your social media audience 4. Understand your audience 5. Select the right social media platform.

quora for business

Guide to Use Quora for Marketing – Quora for Business

Guide to Use Quora for Marketing – Quora for Business 512 288 Admin

Are you debating about your favorite TV shows, or movies, or the Economy, or the Market? Here’s the perfect platform for open Question and Answer discussions regarding your interest – Quora! Quora is a platform that not only answers questions about Disney characters or your health but even considers the business perspective of your interests. even you can use Quora for business, let’s understand how? 

quora for business

Quora also acts as a podium for pitching business ideas or starting a revolution in the world of digital marketing strategies. If you want to build your brand as an expert in your niche or industry, use Quora for business. 

Quora is a powerful platform to start marketing and reach your audience. This Q&A platform allows you to connect and communicate with a worldwide audience and helps you widen your reach for ideas and creations. 

A question might be coming to your mind: how to use Quora for business? Here are some tips for using Quora for business.

  • Create a great profile, add your website and social platforms links to your profile
  • Follow relevant topics in your niche, and become an active participant by consistently questioning and answering
  • Encourage people to connect with you on Quora

What is Quora marketing and why marketers should be using Quora?

Quora is directed by the goal to share and grow the world’s knowledge online. Knowledge exists in a lot of places like books, podcasts, and everywhere on the Internet. It goes beyond hard truths and facts about the universe. let us check these Quora stats. 


Quora connects people from various fields, from people who are experts in Artificial Intelligence and advanced machine learning to those who are seeking knowledge on the same topics. It works in a way that people find appropriate answers to their questions at the required time.

The more you use the platform, the more Quora learns about your expertise; and notifies you with questions that you might be able to respond to. To increase your visibility on Quora, the focus should be on getting more upvotes and support for your responses. When you post answers immediately after the questions are posted, the audience is more likely to upvote your answer and engage with you.

Here are some of the most significant benefits of using Quora for business and marketing strategy: 

1. Position yourself as a leader in your industry: Quora for Business

This social media platform is a way to increase your credibility and position yourself as a leader in your respective industry. It doesn’t matter if you’re the CEO or a school student writing from your mom’s basement; you can still position yourself as a thought leader on Quora. All you have to do is provide the best answers, seek relevant questions and maintain a good profile. 

The topics on this platform range from shopping, cooking, advertising to various other subject matters. The users who answer these questions are often the subject experts. 

Quora is a go-to source for people looking for questions to be answered by experts. So, if you can provide insightful and relevant answers, users will start following you for your expertise and thus leading to an increased number of followers. 

2. Drive high-quality traffic with Quora

You should avoid being a salesman on Quora, instead use it as an educational opportunity to provide valuable information about your market or industry. This helps increase traffic to your website, which ultimately helps in increasing brand awareness. 

When an audience finds your answer helpful, they usually end up clicking the link to learn more about your company. But, posting direct links to your website like ‘Click on this link to find the answer’, ‘Get an answer on my website How do I use Quora for my business?’, ‘Read my blog __’ in your responses is the most disliked medium of promotion. These kinds of answers will get you little to no website traffic from Quora. Here’s an example of a spam answer:

quora for business

The answer was collapsed and the user was marked spam by the Quora privacy and policy team. The correct method of driving traffic to the website is by writing helpful, sincere answers, and then sharing links at the end of the answers.

Once you start writing good answers, Quorans will be convinced about your credentials and your knowledge of those particular sectors. You can mention your link in the following ways, ‘I provide similar Branding advice at ____’ or ‘I provide similar views at __’. This will make 8 out of 10 readers visit your site for further information. 

Here’s the right method to get Quora traffic:

  • Write an insightful and well-researched answer.
  • The answers will establish your authority as an expert on those subjects.
  • Paste your link at the end of the answer

Again, don’t do a lot of self-promotion. Quorans hate self-promotion and you might end up receiving downvotes.

3. Quora for Content Marketing

Quora is an incredible tool for valuable content marketing. Quora provides exposure to your blogs by distributing and amplifying the content that is indexed by Google. Unlike Social media posts, your posts on Quora can appear even after 20 years from now.  

You can take 100-200 word snippets of the content from your website and direct readers to visit your site by adding ‘visit our blog to get more information’ or you can write an original response to the questions.

But, if you’re reusing the existing content, don’t forget to add quotation marks or brackets. That helps Quora’s machine learning system in identifying the originality of the answers, which would otherwise be flagged or removed.

Quora is a great platform to learn and understand your audience. Content marketing Quora will help you understand your target audience better and the type of questions they ask and what content you can come up with that can be of use to them. Also, it is the perfect place for content research. You can find all the relevant streaming questions and topics, by entering the keywords in the search bar.

4. Search Visibility

Quora questions are searchable through search engines like Google. The content you post here remains evergreen, taking people back to your website whenever that particular topic trends.

A large number of sites now are sourcing content from Quora. Moreover, you can earn mentions in other publications as well. Your reach with the help of quora can go beyond the website’s user base. Let’s take the example of Forbes.com, the search for ‘forbes.com’ shows a large number of posts that appeared on site.

quora for business

5. Increase your reach with Quora Ads

Once you are well established and have gained credibility on Quora, you should start promoting your answers. You have the option to boost your answers for a certain amount of fee and set ad perimeters around it. For example, you can promote a customer review of your brand and any other great answer about your services. Promoting your answers on Quora is a good move to increase your company or your reach.

To start with Quora ads, you need to set up an ads account just as you would do it for Facebook to boost a post. You will have to define the target budget and promotion period. You can also define a target audience and location as per your requirement.

There are different kinds of targeting that Quora offer. You can run contextual-based advertising placements that target everyone who has shown an interest in specific topics. There is also behavioral targeting based on what Quorans have engaged within their past activities, and targeting based on keywords. Also, note that the advertisers cannot target the keyword in answers, but only in questions.

When an answer is promoted, the question along with it also gets highlighted. The question and answer appear in a pair as a native post in the feeds of the users. The only thing that makes it different is that it will be tagged as “sponsored” along with the name of the brand or company. Promoting answers is not only one type of ad that Quora offers, but advertisers can also create text and image ads. 

Wrapping up

Phew! Did we cover a lot of information? We hope your head is not spinning.

If you think we have done a good job with this article, utilize this information to take advantage of the marketing opportunities that Quora offers. There’s no doubt that Quora can be one of the best platforms for building a loyal audience and generating leads.

So what are you waiting for? Start making Quora a part of your marketing funnel and hop to it!

What is Quora marketing?

Quora marketing is promoting the products and services or the brand on Quora by answering user questions.

Quora account free?

Yes, we can create a Quora account for free.

link building strategies

5 SEO Link Building Strategies – Step by Step Guide 2020

5 SEO Link Building Strategies – Step by Step Guide 2020 800 450 Admin

link building strategies

In the past years, link building strategies were based on links quantity and not quality. 

But today, Link building is a totally different game. Links are still very crucial to Google. It is practically impossible for Google to decide the value of any page if there are no links to it — regardless of how helpful, new, or in-depth the page content may be. Link building comes under Off-page SEO. Let’s understand this in detail.

Off-page SEO caters to the activities that are done away from your website to get it ranked in the Search Engine Result Pages (SERPs). Though many people relate off-page SEO with link building, it goes way beyond that. Off-page SEO is not only about the links, it simply tells Google what others think about your website. For instance, if your website pages have a lot of valuable links then search engines will assume that your website has got great content, that adds value to the user; otherwise, no one will link to it. 

Your search engine rankings majorly depend on the pages where you build links, especially the authority and the quality of those pages. Content still plays a major role; consistently blogging leads to an increase in your inbound links by 97%. Besides blogging, there are also other proven ways to build high-quality links and securing the highest position in the search engines. 

SEO experts say guest-posting content strategy is the most effective way to grow a website’s backlink portfolio, according to the research from SEMrush.

link building strategies

In this blog, we will discuss 5 link building strategies that will help you get good results in 2020.

Let’s start with the first and the best SEO link building strategy that is Guest Posting.

Strategy #1:  Guest Posting

Guest posting is one of the oldest link building strategies; in which you write and publish an article for some other website in your niche. You can also link your page to that article. Follow these steps to start with the Guest Posting:

Step 1: Find Guest Post Targets

The first step is to find a website to guest post on. I am listing out some techniques to find guest posting websites.

Technique1 – Google Search Strings

Where you have to write your “Keyword” + “write for us” search string and search for it, you’ll get a lot of websites from which you have to manually check each website you can guest post on. Here are some examples which are generally used to find out sites:

  • Keyword “guest post”
  • Keyword ”write for us”
  • Keyword “submit article”
  • Keyword “guest post opportunities”
  • Keyword “submit post”
  • Keyword “submit content”

Technique 2 – Google Reverse Image Search 

Find someone who writes a lot of guest posts in your niche, right-clicks on their image, and click on the copy image address.

link building strategies

Take the URL and search it on Google, and you will get a list of websites they have guest posted on.

link building strategies

Technique 3 – Twitter Search 

Twitter is a goldmine in terms of guest posting. It genuinely helps to find high-quality guest posting sites. Here is the trick to find websites to guest post on, through twitter. The twitter results are much fresher than even Google’s index, which means you can get websites that are actively on the hunt for guest posts.

First, go to twitter and search for basic guest post search strings like “[your keyword]” guest post.

link building strategies

Then, look at the results to find guest posting targets.

link building strategies

Step 2: Ready your Guest Post 

Now, list out the websites that accept guest posts and shortlist the websites that are a good fit for your guest post. 

  • Only post high-quality content
  • Can bring you targeted traffic
  • Websites should be in your niche 
  • Have a significant amount of social media followers

Step 3: Send your pitch

Create an effective pitch that can help you get your post published easily on different websites. Given below are some tips to make your pitch effective.

  • Start your pitch with something specific about their site
  • The pitch should be short and simple (< 150 words)
  • Give them at least 3 topics to choose from
  • Soft sell them your content
  • In the end, mention your experience & published work

Step 4: Write your Guest Post 

When the blogger has accepted your pitch, you have to give them something really valuable.

  •  Long articles give much more value than short posts, the length should be at least 2500 words.
  •  Include a lot of screenshots & other visuals
  •  Add some internal links as it is great for SEO

Step 5: Follow up

  • Don’t just post & leave it, actively respond to all the comments within the first 48 hours.
  • Always promote your guest post on social media platforms.
  • Send a thank-you note, it keeps the lines open for the next time when you want to guest post on their website.
  • Blog comment bonanza – reach out to the people who have commented on your post and ask them to publish your post on their website.

Strategy #2: Competitors link:

You may find that your competitors are getting links from major news sources. When you find that your competitors are positioning higher than you in the search engine, they may be on the path of success. You can be there, as well.

There is nothing as incredible as keeping an eye on your competitors to know where their links are coming from. The process of keeping an eye on your competitors is called “competitive analysis”. Here, you figure out what keywords they are ranking for, where their best links are coming from and what they are doing as of now that encourages them to succeed. So how to check your competitor’s backlinks? Follow these steps:

Step 1: Identify your major competitors

You can easily find your competitors in search engines, But just to be sure about it you can use ‘ahref’ tool to find out your major competitors. Log in with the tool, then click on the site explorer tab, put your main keyword in the search bar, and search for it.  Scroll down and you will see the web pages which are currently ranking in the Google organic search results.

Step 2: Find all the backlinks of your competitor and export the file

In the left corner under the backlink profile, click on “backlinks”. You will see all the backlinks that are linked to your competitor’s homepage. Now, select one link per domain and add a dofollow filter and then export the file. 

Step 3: Visit every website manually and make links on the websites having high DA with less spam score. 

Strategy #3: Broken Link Building 

Most of the websites have 100’s or 1000’s of links, where some link internally and some externally. For some reason, these links can easily break and stop working. Most site admins don’t even realize this when it occurs and it can break their client experience, reputation and SEO.

Broken link building is the white hat SEO technique to get the right kind of links. Finding broken links can be a superb opportunity for you to:

  • Build a relationship with the site owner 
  • Increase the value to them 
  • What’s more, above all, get a high-quality link

Broken link building is the SEO link building strategy used by Nikolay Stoyanov, to get 15 connections in 1 day with a 15% conversion rate. It truly is one of the most underutilized third party link building strategies. Here are the steps to do it:

Here are the steps to do it-

Step 1: Find out broken links of your competitors

Log in to ‘ahref’ and then click on site explorer, enter your competitor’s domain and search for it. On the left corner, under the backlink profile click on broken links then you’ll see a list of broken links of your competitors.

Step 2: Find a relevant broken link on a website

Visit each link and find out the best relevant broken link which we can replace with our link easily.

Step 3: Now, we have to create similar content to the broken resource

Analyze the competitor’s content and create a similar kind of content that can easily be accepted by the website admin.

Step 4: The final step

Ask the website owner to replace the broken link of your competitor with your link.

Strategy #4: Outreach 

Outreach link building is the most common type of SEO link building strategy, which is widely used nowadays. In this, you have to reach out to the people in your niche in order to introduce your content to them. The main objective of outreach is to convince those who have a large targeted audience to provide a link to your website and to talk about your content or product. 

Outreach is extremely important for every business. There are two approaches in outreach:

  • The Sniper Approach: Advocates of the sniper approach select their “targets” carefully and send highly-customized outreach emails to each one of them. They consider that effective outreach is all about providing some kind of value to a relatively small list of targeted prospects and expecting something positive in return. 
  • The Shotgun Approach: Under this approach, the advocate sends the outreach emails to the broader list of targets without investing much time in personalizing those emails. For them effective outreach is all about scale, the more you send emails the more you will get the links. 

Steps to do outreach:

Step 1: First your prospect

You should not send an outreach email to simply anyone. You have to do your research to figure out which organization, blogger, or master’s webpage your content fits in with.

Step 2: Find the right contact details

This is the genuine bottleneck with regard to executing blogger outreach at a scale. Discovering email addresses is time-consuming, tricky, and tedious; at least, if you care about finding the correct contact details.

Step 3: Craft your pitch

Most of the outreach guides will tell you to come up with a template for your campaign which looks similar to this:

Hello %First_Name%, 

I just went over your article: %URL_of_their_article% 

Extraordinary stuff! 

I saw that you linked to this post: %URL_where_they_link_to% 

It’s an extraordinary post, yet I composed a far superior article on that same subject. 

Look at it here: %URL_of_my_article% 

I trust you can add a link to my post in your article or if nothing else tweet it. 

Thanks!

Here are some tips to create a pitch-

  1. Always evoke curiosity with your subject line
  2. Pretend like you know them already
  3. Try to avoid fake flattery
  4. Explain your purpose of getting connected with that person
  5. At the end add CTA (Call to action button)
  6. And always use your best work

Step 4: Follow up

Regardless of whether you’ve heard from the recipient or not, you need to follow up. Permit 3-4 days before initiating a follow-up email. The recipient may be occupied and read your email, however needs a couple of days to reply. At this point, you have to send a follow-up email and point back to the original pitch but tweak the message accordingly while still demonstrating your value.

Hold up an additional couple of days after sending a follow-up email. After following up twice, if you still don’t get a response then it is an ideal opportunity to proceed ahead. You can still contact this person later on but wait for a few months. Each follow-up email should be professional and polite, no matter how disappointed you are.

Step 5: Track your campaign

All email outreach campaigns need to be tracked carefully. It’s the most ideal approach to measure your response rates and see which companies are outwardly saying “no” to your pitch and which ones are showing interest.

Strategy #5: Link Roundups  “seo” + “link roundup”

A link roundup is basically a blog post that highlights links to other blog posts. Usually, you will find them on a weekly or monthly basis and they are themed around a topic related to the blog that’s facilitating it. You can discover them in virtually any niche, too.

The thought behind it is to share content with your readers from different sources, which is our main motive when we are curating content for our social media channels. Follow these steps for link roundup:

Step 1: Finding out the right link roundup to jump in

You have to participate consistently but you do not need to do link roundup for every blog you publish. Let’s keep it for the best blogs. Now, start searching on Google:

  • Niche + link roundup
  • Niche + best-of roundup
  • Niche + link up

By searching for these phrases, you will find a good number of places to start with. But, there are also different ways to try like “best of”, “Tuesday link up” (where you can submit on any day of the week), and so on.

Go to Google & search for “seo” + “link roundup” to find link roundups on SEO, same way you can change the first keyword which is “SEO” & replace with your niche. If it’s social media marketing then “Social media marketing” + “link roundup”, the same way “PPC” + “link roundup” for PPC related link roundups.

By searching these phrases you’ll find a good number of places to start with, but there are also different ways to try, like “best of” “Tuesday link up” (where you can submit on any day of the week), and so on.

Step 2: Getting featured in roundups

There is no mystery magic formula for getting featured in a link roundup. It helps you build a relationship with the host blogger, but if you don’t, that is not a reason to give up. First, you need absolutely stellar content. If the content is the same as the regular old stuff that is out there or does not provide any value, you can not expect that anybody will really mention it. 

When you connect with different bloggers, you establish genuine relationships with them. One of the best approaches to remain off their radar is to approach them and inquire as to whether they would mind mentioning your posts. Some bloggers set up their own roundups of what they find fascinating. So, to expand your odds of getting featured, ensure you are consistently doing your absolute best and trying to promote your work.

If you find a roundup where it is possible to include the link yourself, you can generally do that. You will get the backlink to your site, if nothing else.

Step 3: Publishing your own link roundups

If you need to generate more traffic to your website, think about publishing your own link roundup. In case, you are generally referring to other blogs in yours, it can pay off enormously. It may not make sense to connect to other blogs and expect it to bring traffic back to your site, but it can and it frequently does. 

There is a decent possibility that the bloggers you link out will stop by your post and leave a comment to thank you. At that point, they will likely share it with their own crowd since it helps them to show they were featured somewhere else; and thus get more traffic and exposure. They will know who you are, which means building relationships and networking. Also, they may start to include your blog posts in their own roundups; thus bringing you much more traffic and exposure, and a completely new audience. 

Final thoughts: 

The link profile of your site is vital in determining the rank on search engine results. Google does not care how many links you have linked to your pages, but it is concerned with the experience you create for your users.

What is link building and why does it matter?

Link building is a SEO technique of getting other websites to link back to your website. It's important as it is one of to best way to increase your Website Credibility / Domain Authority. The more your website is credible / authorized in your market, the easier it becomes for you to rank for any keyword.

Do backlinks still work in 2020?

One of the major factors for Google Algorithms to assign ranks on Google SERP. Link building is as important as on-page. So to answer your question Yes, it will always work as it is the other half of SEO. Paid Linkbuilding might die being a black hat technique of link building (don't try).

Is link building still relevant to SEO?

Google always welcomes Genuine Links. Link building is a part of SEO so yes & it always works.

fb business manager account

How to Create a Facebook Page and Set Up Fb Business Manager Account in Just 5 Steps

How to Create a Facebook Page and Set Up Fb Business Manager Account in Just 5 Steps 512 288 Admin

People are assuming that Facebook is dying because of the news feed algorithm, and it is becoming difficult to get more likes on Facebook every day.

Well, it’s not the truth!

To give you some insight, think about the 2.5 billion people who use Facebook every month and more than 140 million other businesses that are already using Facebook and Fb business manager account to promote their business and connect with a massive audience. Your interaction on social networking platforms gives your customers a glimpse of you & your brand; it helps to increase brand loyalty and make them more likely to recommend your services and products. 

Facebook is one of the best social media platforms to reach a wider audience by investing less time, effort, and money. Creating a Facebook page is a simple process; you need to collect all the business information, address, pin code, phone number, brand name, logo, cover photo, etc. and follow the below-mentioned steps.

fb business manager account

As per the Facebook survey, it is clear that people like to interact with their favorite brand on Facebook than on any other social media marketing channels.

fb business manager account

Follow these 5 steps to create a Facebook page and set up the Fb Business Manager Account: 

Step 1: Creation of Facebook business page:

  • To create a Facebook business page, you have to log in to your Facebook account, and on the top right corner, you will see the “Create” option.

fb business manager account

  • After clicking on “Create”, you can see various options such as page, ad, group, event, fundraiser, and others. Now, click on the “Page” option. 

fb business manager account

  • Then you will get 2-page category options, “business or brand” and “Community or public figure”; most of the businesses use the business or brand category option.

fb business manager account

  • Fill the required information of the brand like the page name and the brand category, select the category that is best suited for your business. For example, if your brand name is “Spark On Fitness”, select Gym/ Physical Fitness Center as the brand category and clicks on continue

fb business manager account

  • Then, upload a profile picture and cover photo of your brand. Ensure the quality of your image is good. Businesses generally put their logo as their profile picture

  • Hurray! Your page is now created. You can add additional information about your brand by clicking “edit page info” button and also add a button to your page like send a message, call now, send mail, contact us, etc.

fb business manager account

Step 2:  Promoting your business page:

You can invite your friends to like your page by sending them invitations. Your existing Facebook friends can give you an initial base of likes on your new Facebook page, hence invite as many people as you can to gain more page likes. You can also run a page like a campaign to get more page likes, but for that, you need to make a payment to Facebook.

Step 3: Fb business manager account:

Facebook introduced a free tool, “Business Manager Accounts” for companies to manage and organize their Facebook pages and advertise on Facebook. This allows you to create campaigns and promote your business. You can even track and manage the performance of your ads.  Create your Facebook business manager account by following these simple steps:

Creation of  Facebook business manager account- 
  • To create a FB business manager account, open your Facebook business manager by visiting Business.facebook.com. You can see the “Create Business” button on the top right corner, click on that button and you will see another dialogue box. Fill the required details about your business and click on continue.

  • Go to your registered email account to verify your account. Under social mails, you will receive a verification email from Facebook, confirm & verify that email.
  • Your Business Manager account is created. Then, create an ad account in your Facebook Business Manager Account. On the left under the accounts section, you can see the Ad account option; click on that and then click on the “Add+” button in the center of the screen.
  • You can see a few options like “Add an Ad account”, “Request access to an ad account” and “Create a new ad account”; click on the third option to create a new ad account.

fb business manager account

  • Fill out the details of your brand, select the currency and time, and click next.

  • Then select from the two options, “My business” or “Another business or client”, for which your account will be used and click on “Create”.

  • Now, add people and set permissions to access your manager account and click on assign.

fb business manager account

Step 4: Linking your Facebook business page to your FB business manager account:

  • To add a page in your business manager account, click on the “page” button towards the left side under the account section and then click on the “Add+ button” on the center of the screen.
  • You will see 3 options you can select any one of them as per your choice. Here, you can add an existing page, request access to some other page or you can create a new Facebook page from this option.

  • To add to our existing page that we already have, click on the “Add a page” option. Then, enter the page name or page URL and select the page and click on the “Add Page”.

fb business manager account

  • You can add as many pages as you want in this manager account by clicking on the “Add page” option.

Step 5: Adding the payment method in Fb business manager account-

You have to add a payment method in the FB Business Manager Account to run ads. To add the same under the payment category, click on the add payment method on the left side and fill out the card details, select country, and currency and click on continue to complete the payment process. You can also run your Facebook ads and generate good revenue out of it. 

fb business manager account

Final thoughts:

If you don’t have your Facebook Business Page and Manager Account, create your own today with the steps outlined above, and promote your business. Also, there are various advertising agencies that can help you with digital marketing services

What is Facebook Business Manager used for?

The Facebook business manager is used by companies to manage and organize their Facebook page and advertising accounts. It is a free tool launched by Facebook.

Do you have to pay for Facebook Business Manager?

No, the Fb business manager is a free platform. you can even add people to manage and organize your page and account for free.

Is there a Facebook Business Manager app?

Yes, there is an app for Facebook business manager.

How do I approve Facebook Business Manager request?

Go to business settings, Click requests, Click received, Accept or decline requests, Enter your password, and click save changes.

how to create amazing content

How to Create Amazing Content | Top 5 Content Creation Ideas

How to Create Amazing Content | Top 5 Content Creation Ideas 800 450 Moshi Moshi

Let’s admit it. We all have been there. Desperately searching how to create amazing content and content creation ideas, staring at the keyboard, trying to fuel ideas to create new content every day, only to find yourself sinking in an ocean of your thoughts. Don’t worry, “A little suffering is good for the soul.” Having said that, “Genius doesn’t work on an assembly line basis. You can’t simply say, ‘Today I will be brilliant.’”

Content marketing is one of the elements that every digital marketer must be well versed in, to stand any chance of increasing the website ranking on Google & in turn to increase the organic traffic into their website or account in the long run.

How to create amazing content?

Coming up with brand new ideas for content creation every day isn’t a child’s play. 

Captain Kirk is here to guide you through the journey. “Galloping around the cosmos is a game for the young.” So stop staring at your computer screen in search of content creation ideas. From here on, use the tips below to brainstorm new ideas for content creation for your site, social media posts, or blogs. Create not just any content but shareable and quality content

Fresh content is always a bonus in your content strategy. It’s a vital juice needed to increase your site’s search engine optimization score. In addition to adding relevancy to your business, it builds your social following, keeps your audience active, engaging in your business and the local community. This way, you can easily reach your existing and potential customers with new and helpful information. 

Let’s get your creative juices flowing with these 5 quick content creation ideas to guide you. Use a few of them in a week and you’re good to go.

1. CALENDAR ORIENTED CONTENT 

The yearly calendar gives plentiful chances to create season based content. Between the various occasions, individuals celebrate and the seasons, your business can easily expand their sales through creative content creation and marketing.

For example, you can focus on seasonal changes, festival celebrations, and holiday content. Connect your product or service to any occasion, festival, or holiday and offer benefits to the audience on purchasing your product.

Create a content calendar prior, to a month or more. Prioritize the type of content you want to share with your audience and its frequency.  This can help you save a lot of time and maintain consistency – the most essential part of brand communication.

The content calendar not only helps you to be consistent but also makes life easier for you as a digital marketer or brand manager by setting a proper guideline and schedule for the brand.

 2. VIDEO STREAMING 

Content creation need not necessarily be text only. Leverage the advantage of using videos in your content. Use them along with texts. As per Ericsson’s Mobility Report, In 2024, 74% of mobile data traffic will be through video streaming.

Videos are attractive and a great way to communicate with your audience. Creating short videos can help you convey messages effectively and can help you in diverting the audience to your business site.   

Video content is not as difficult as it sounds. It can make you go a long way.

Make Educational, productive, fun videos. Think about it as edutainment. It’s all about going forward and staying in time with the people. It is also worth understanding that optimizing your YouTube videos correctly, will help you rank better on YouTube too. 

Everyone loves cartoons! I’m sure we all agree on this.

Including Animation videos in your content strategy, can grab visitors’ attention immediately. It is a powerful content creation idea to grow your business in this era. 

We all know a first impression can take a long way. So, it’s essential to create the first few seconds of the video engaging and informative. This way you can easily increase natural traffic creating positive first impressions.

 3. CASE STUDIES 

“Most legends have their basis in facts.” And there are no better facts to script your legend than case studies. Content creating is all about standing out, providing quality content, and staying authentic to your business. In that case, case studies are the best way to do so and nobody can copy you in this regard.

Case studies woos traffic to your website.

Give your visitors to your experiences. Tell them how did a specific approach worked for you and how another didn’t.

 What process did you go through to reach those results? 

Also, include your future recommendations, opinions on how a particular process can be further improved. 

It can be about anything, as simple as product usage. Creating content through case studies increases user interaction on your site. So, exploit this content creation idea to the maximum, leaving no stone unturned.

4. INFO-GRAPHICS

There are numerous customers who are in need of quality data being given to them, particularly in niches where content is difficult to find. When you can have a content creation idea to offer facts to your visitors, they will race in and keep returning to your site over and over again.

Quality makes a huge difference and this is the place infographics come into representation. Content creation is tied in with taking data and showing it in an extraordinary and ‘cool’ way. If you are an expert in doing that, your content is in for the Win!

With Venngage, you can now create info-graphics easily in just 3 steps:

There is nothing more exciting than an informative and attractive infographic. There are numerous benefits of infographics. So, invest enough time in creating them, to yield the best results.

5. BUILDING LISTS

Who doesn’t love having their information organized at their doorstep?

Why not simply assemble a few information and present them to your potential customers? They are going to be thankful for your content, it’s the presentation and that is the thing you need the most.

Why write about “Top ___” records/lists? 

It’s a convenient way to consume information and they are significantly simpler to make, the thing that you will appreciate the most about in the content creation process.

When it comes to content, “You either believe in yourself or you don’t.” Ideas for content creation do not need to be inconceivable. It is simple and when you begin to put in a couple of pictures/ videos, gifs along with these lists, you will notice incredible responses and outcomes. 

When you incorporate authors, creators, and organizations that helped you build this content, make sure to utilize their “@” tag reference. This can offer them to share your work on Social Media Sites.

The above ideas for how to create amazing content have been used repeatedly in the last few years and have highlighted desired results. Regardless of what your niche is, you can be sure of getting good results from these ideas for content creation.

Find and create content on specific matters. Research what your customers are searching for? Stay in the trend and maintain consistency. The content you curate should be up to point and be precise to customers’ expectations.

Create a content strategy to improve your page or site’s traffic and know how to come up with content ideas. It is not very easy to increase organic traffic and paid alternatives can negatively affect the budget in the long run. It is fundamental to discover a parity between both and start understanding various other ways to improve traffic and benefit as much as possible from them. 

We hope that we’ve answered the question of ‘how to create amazing content’. 

Moshi Moshi a content creation agency India is here to help you with all your branding needs. 

Why is content marketing important?

Content marketing is important as it helps to improve our conversions, brand awareness, and increases the search engine rankings.

How to build a content marketing strategy?

Analyze for whom you are going to write content, your content should be relevant and engaging, it should add value to the reader's mind. Plan your content in advance, optimize it before finally publishing it on various platforms.

Digital Marketing Case Study: Ministry of Ayush

Digital Marketing Case Study: Ministry of Ayush 1200 675 Moshi Moshi

How Moshi Moshi created India’s Biggest Video Blogging Competition for ‘My Life, My Yoga’ campaign that reached 350 million viewers and received 37000+ entries The Ministry of Ayush, in collaboration with The India Council for Cultural Relations (ICCR), launched an online campaign for International Day of Yoga on 21st June 2020. The campaign titled ‘My…

https://moshimoshi.in/ministry-of-ayush-case-study/

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