Digital Marketing

pinterest for business

Pinterest for Business – The Beginner’s Guide

Pinterest for Business – The Beginner’s Guide 512 288 Admin

Have you been using Pinterest for your business? If not, it’s time to put some stock into your social media strategy

Pinterest is a lot more than a visual search engine. Pinners come to this platform for inspiration for their interest and hobbies as well. 

Presently, Pinterest has more than 320 million monthly active users. Isn’t that number enough to convince you to start using this platform for your business? 

Why should Pinterest be added to your marketing strategy?

Pinterest is more of a digital scrapbook with many helpful and fun features. It is a social media platform that was designed to save and discover information using images and videos in the form of a pinboard. 

Here are some top reasons that make Pinterest marketing right for your business

1. Pinterest has more than 320 million monthly active users worldwide. 

pinterest for business

2. Women rule on Pinterest. More than 66% of Pinterest’s base is female. In the United States, 8 in every 10 mothers is on this network.

3. The only Social media network that offers visual search. And the majority of the crowd prefer making any search through images. 

4. Pinterest isn’t a platform of pictures only. According to Pinterest, 89% of US Pinners use Pinterest for motivation in their way to buy. Also, it’s not simply the motivation that shoppers are searching for. 47% of Pinner’s sign onto the site explicitly to shop, making it multiple times more compelling at producing deals than other social platforms.

5. Companies use pins for brand exposure. Businesses link their pins to the website.

6. Now, this is one of the most important points. Advertising. You can promote your pins. Promoted pins look like native pins. Pinterest advertising is pretty affordable. The audience can be targeted depending on the geographical area and obviously depending on the topic and keywords used. Ads are also re-pinned by the pinners, that’s additional exposure for the ads without paying for it.    

7. Pinterest Analytics. You can track who is viewing your page and pins. It also gives you information about the audience demographics, the devices your visitors use, and your most popular pins.

Setting up a Pinterest Business Account

There are three ways to create a Pinterest Business Account. 

  • Add a business profile to your Pinterest account
  • Create a new business account
  • Convert a personal account to a business account.

We’ll discuss it from scratch because most of the steps are the same.

1. Go to pinterest.com/business/create 

Log out first if you have a personal account. Then Enter an email and password and then click Create Account.

pinterest for business

2. Add your business name after choosing the language and location. Select the appropriate category for your business and add the website link.

3. Connect your other social media accounts. This will let the pins from connected sites attribute to the Pinterest account. Moreover, tracking of related analytics could also be done. 

4. Click on the pencil icon to edit your profile besides your name. It automatically pulls the name from your email. Add a profile picture of dimension 165*165 pixels that represent your Brand. Try including a few keywords in the about description. 

5. In the left-hand menu click on Claim to claim your website. Doing this you will be able to track website analytics. 

6. Create a Pinterest board from your profile by clicking on the plus sign. Add a title and then click on the pencil icon on that particular board from your profile. Add a description inclusive of keywords. Select a proper category for your board. This will enhance the Search engine optimization. Upload an image for the cover photo and save it.
7. Start creating your Pin. Click on the plus icon in the upper right corner from your dashboard. Including keywords and hashtags, add a title and description to it. Also, include a destination link. Finally, add an image or a video. Hit publish and add it to the board you want to. 

8. Add a cover picture to your profile. Click on the pencil icon above the image from your profile page. It automatically picks creatives from the pins or the boards. 

9. Add a Pinterest tag to your website if you wish to advertise on Pinterest. This will help in conversion tracking and understand what the audience tends to do on your site. 

Conclusion

Congratulations! You’re ready to break the internet with all your pins. Start attracting followers, driving traffic, and increase sales from your Pinterest account. 

And you don’t have to worry if designing images isn’t your expertise. Let our professionals take care of that. Feel free to connect to know more about Pinterest marketing. 

What are you waiting for? Let’s start pinning!

Guide to Use Quora for Marketing – Quora for Business

Guide to Use Quora for Marketing – Quora for Business 512 288 Admin

Debating about your favorite TV shows, or movies, or the Economy, or the Market?

Here’s the perfect platform, open for questions and answers regarding your interest – Quora!

Quora is a platform that not only answers questions about Disney characters or your health but even considers the business perspective of your interests.

Quora can also be a podium for pitching business ideas or starting a revolution in the world of marketing strategies. 

If you are looking to build your brand as an expert in your niche or industry, one great approach to do so is to answer questions on Quora. Regardless of whether you’re an expert on a particular topic, odds are you still know more than others. Quora is a powerful platform to start marketing and reach your brand’s audience. 

This question and answer network allows you to connect and communicate with a worldwide audience in order to widen your reach for ideas and creations. Learn how to get the most out of Quora, from creating the best profile to submitting the perfect answers.

Here are some ways to fire up your marketing strategies with Quora

Why Marketers should be using Quora?

Quora is directed by the goal to share and grow the world’s knowledge online. Knowledge exists in a lot of places—books, podcasts, and everywhere on the Internet. It goes beyond hard truths and facts about the universe.

Quora connects people who have the knowledge through Artificial Intelligence and advanced machine learning to those who need it. It works in a way that the right people get the right answer to the right question at the right time.

The more you use the platform the more Quora learns about your expertise and passes you the questions that you are equipped to answer. Work on getting upvotes and support for your answers to increase your visibility in Quora. That can be achieved when you practice answering questions as rapidly as possible after they’re posted. The askers will be more likely to upvote your answer or engage with you if they get an answer immediately. 

Here are some of the most significant benefits of using Quora for your marketing strategy: 

1. Position your brand as a leader in your industry

This Social Media Platform is basically set up to increase the credibility and position of you as a leader in your industry. You can’t build your image in a day, but everyone starts with 0 followers. It doesn’t matter if you’re CEO of one of the big 4 companies or a school student writing from your mom’s basement.

Coming up with the best answers, seeking out relevant questions, and creating the perfect profile is the best way to position yourself as a thought leader on Quora.

Topics on this platform range from anything to everything – be it shopping, cooking, advertising, or just about anything else you can think of. The users who answer these questions are often qualified in those subject matters. 

Quora has become a go-to source for the people who want their questions to be answered by experts.

So, if you start coming up with insightful answers to their questions on a consistent basis, users will start to seek your expertise frequently and that can lead to growth from 0 to thousands of followers in a short period.

2. Drive high-quality traffic

Don’t be a salesman, rather use Quora as an educational opportunity. This can be one of your best marketing strategies. You can gain a ton of traffic to your website and have consistently insightful answers across the board.

When the audience finds your answer helpful, they usually end up clicking through the link to learn more about your company.

Again there are answers with direct links posted to websites. This is one of the most hated mediums of promotion – blatant shameless promotion.

For instance: 

  • “Click on this link to find the answer.”
  • “Get an answer on my website___”
  • “Read my blog ___”

These kinds of answers will get you little to no traffic from Quora to your website.

Here’s an example of a spam answer:

The answer was collapsed and the user was marked spam by the Quora privacy and policy team. 

The correct method of driving traffic to the website is by writing helpful, sincere answers and then sharing links at the end of the answers. 

Once you start writing good answers, Quorans will be convinced about your credentials and your knowledge of those particular sectors. 

You can mention your link in the following ways:

  • “I provide similar Branding advice at ____”
  • “I provide similar views at “My Blog Name”

Try answering this way, you’ll see 8 out of 10 readers might visit your site for further information. 

Here’s the right method to get Quora traffic:

  • Write an insightful and well-researched answer.
  • The answers will establish your authority as a knowledgeable personality on those subjects.
  • Paste your link at the end of the answer.

Again, don’t make the mistake of self-promotion. Quorans hate self-promotion. You might end up receiving downvotes.

3. Content Marketing

Quora is an incredible tool for valuable content marketing. 

Quora gives exposure to your blogs by distributing and amplifying the content. The content on Quora that is indexed by Google is evergreen. Unlike Social media posts, your posts on Quora can appear even 20 years from now.   

You can take 100-200 word snippets of the content from your website and direct readers to visit your site by adding “Visit our blog to get more information”. Or you can write an original response to the questions.

But, if you’re reusing the existing content don’t forget to add quotation marks or brackets. This aids Quora’s machine learning system in identifying the originality of answers, which would otherwise be flagged or removed. 

Quora is a great platform to learn and understand your audience and the questions they have with them.

Moreover, It is the perfect place for content research also. Enter the keywords in the search bar and find all the relevant streaming questions and topics.

Quora will help you understand your target audience better and the type of questions they have and what content you can come up with that can be of use to them.

4. Search Visibility

Quora questions are searchable through search engines like Google. The content you post here remains evergreen, taking people back to your website whenever a problem is trending.

Moreover, you can earn mentions in other publications as well. Your reach with the help of quora can extend beyond the website’s user base. A huge number of sites now are sourcing content from Quora. 

Let’s take the example of Forbes.com, the search for ‘frobes.com’ shows a large number of posts that appeared on site.

quora for business

5. Increase your reach with Quora Ads

Once you are well established and have gained credibility on Quora, you should start promoting your answers. You have the option to boost your answers for a certain amount of fee and set ad perimeters around it. For example, you can promote a review your customer has given about your brand and any other great answer about your services.

Promoting your answers on Quora is a good move to increase your company or your reach.

quora for business

To start with Quora ads, you need to set up an ads account, just as you would do it for Facebook to boost a post. You will have to define the target budget and promotion period. You can also define a target audience and location as well.

There are different kinds of targeting that quora offer. You can run contextual-based advertising placements that target everyone who has shown an interest in specific topics. 

Then again there is behavioral targeting based on what Quorans have engaged within their past activities, and targeting based on keywords.

Also note that advertisers cannot target the keyword in answers, only in questions.

When an answer is promoted, the question along with it also gets highlighted. The question and answer appear in a pair as a native post in the feeds of the users. The only thing that makes it different is that it will be tagged as “sponsored” along with the name of the brand or company. 

Promoting answers is not only one type of ad that Quora offers, but advertisers can also create text and image ads. 

Wrapping up

Phew! 

Did we cover a lot of ground? I hope your head is not spinning! 

If you think we have done a good job with this article, equip yourself to take advantage of the marketing opportunities that Quora offers.

There’s no doubt that Quora can be one of the best platforms for building a loyal audience and generating leads.

So what are you waiting for? Start making Quora part of your funnel and hop to it!

How to Create a Facebook Page and Set up Business Manager Account in just 5 steps

How to Create a Facebook Page and Set up Business Manager Account in just 5 steps 512 288 Admin

People are assuming that Facebook is dying because of the news feed algorithm, and it is becoming harder every day to get more likes on Facebook.

I disagree!!

Facebook is always the best social media platform to reach a wide audience in less time, effort, and money. Creating a Facebook page is not at all difficult – collect all the business information address, pin code, phone number, brand name, logo, cover photo, etc. and start creating a page by following these simple steps. 

If you need some motivation to get started, think about the 2.5 billion people who use Facebook every month and more than 140 million other businesses that already use Facebook to promote their business and to connect with the massive audiences. Your interaction on social networks gives your customers a glimpse of you & your brand, it will help to increase loyalty and make them more likely to recommend your services and products. 

As per the Facebook survey, it is clear that people like to interact with their favorite brand on Facebook than on other social media marketing channels. 

Follow these 5 steps to learn Facebook page creation and setting up FB business manager account: 

Step 1: Creation of Facebook business page:

  • To create a Facebook business page you have to log in to your Facebook account, on the top right corner you will see the “Create” option. 

fb business manager account

  • After clicking on the Create button, you can see various options such as page, ad, group, event, fundraiser, click on the “Page” option. 

fb business manager account

  • Then you will have 2-page category options, “A business or brand” & “Community or public figure” most of the businesses use the business or brand category. 

fb business manager account

  • Fill out the basic information of the brand like the page name and the category of your brand. Select the category which is best suited to your business. For example, if my brand name is “Spark On Fitness”, I have selected the Gym/Physical fitness center as my brand category and click on continue.

fb business manager account

  • Then you have to upload a profile and cover photo of your brand. Businesses generally put their logo as the profile picture. Image quality should be good as it reflects the quality of what your brand offers. 

  • And Hurray!  your page is created now you can add additional information about your brand by clicking on the edit page info button and also you can add a button to your page like send a message, call now, send mail, contact us, etc. 

Step 2:  Promoting your business page:

You can invite your friends to like your page by sending them invitations. Your existing Facebook friends can provide you a good initial base of likes on your new Facebook page. Invite as much as you can to gain more page likes. Further, you can run a page like a campaign to get more page likes but for that, you have to pay some amount to Facebook. 

Step 3: Facebook Business Manager Account:

Facebook introduced “Business Manager Accounts” for companies to manage and organize their Facebook pages and to advertise on Facebook. It is a free tool developed by Facebook. With this you can create campaigns and promote your business, you can even track and manage your ads performance. Create your Facebook business manager account by following these simple steps:

Creation of  Facebook business manager account- 
  • To create a Facebook business manager account, first, you have to open your Facebook business manager. Go to Business.facebook.com, you can see the “Create Business” button on the top right, corner clicks on that button and you will see another dialogue box. Fill the required details: your business and name, your name and business email ID and click on continue, and fill the business details. 

  • Now, you have to verify your account, so go to your registered email account, and under social mails, you will receive a verification mail from Facebook confirm & verify that mail. 
  • Your Business Manager account is created, now you have to create an ad account in your Facebook business manager account. On the left side under accounts, you can see the Ad account option click on that and then click on the Add+ button in the center of the screen. 

You can see a few options like: “Add an Ad account”, “Request access to an ad account” and “create a new ad account”, click on the third option to create a new ad account. 

fb business manager account

  • Fill out the details name of your brand, select the currency and time, and click next. 

  • Now you have to select one option your account will be used for either “My business” or “Another business or client” and click on “Create”.

  • Now you can add people and set permissions to access your manager account and click on assign. 

fb business manager account

Step 4: Linking your Facebook business page to your FB business manager account:

  • To add a page in your business manager account, on the left side under the account section there is page option, click on that and then click on Add+ button on the center of the screen. 

You will see 3 options you can select any one of them as per your choice. Here you can add an existing page, you can request access to some other page or you can create a new Facebook page from this option, here we have to add our existing page which we have already so click on Add a page option. 

  • Now to add a page you have to enter the page name or page URL and select the page and click on add page. 

fb business manager account

  • You can add as many pages as you want in this manager account by clicking on the Add page option. 

Step 5: Adding the payment method in Fb business manager account-

You have to add payment method in the Facebook business manager account to runs ads, to add the same under the payment category on the left side click on the add payment method and fill out the card details, select country and currency and click on continue and you’re done with adding payment. Now you can run your Facebook ads and generate good revenue out of it. 

Final thoughts:

If you don’t have your Facebook business page and manager account, create your own today, and promote your business. With the steps outlined above, you have everything you need to get started on Facebook as a business.

link building strategies

5 SEO Link Building Strategies – Step by Step Guide 2020

5 SEO Link Building Strategies – Step by Step Guide 2020 800 450 Admin

In the past years, link building was based on links quantity and not quality. 

But today? Link building is a totally different game. Links are still very crucial to Google. In fact, it’s practically impossible for Google to decide the value of any page if there are no links pointing to it — regardless of how helpful, new, or in-depth the page content may be. Link building comes under Off-page SEO. Let’s understand this in detail.

Off-page SEO is the activities that you and others do away from your website to get it ranked in the Search Engine Result Pages (SERPs). Though many people relate off-page SEO with link building, it goes way beyond that. Off-page SEO is not only about links, it simply tells Google what others think about your website. Let me explain to you with an example, if your website pages have a lot of valuable links then search engines will assume that your website has got great content which adds value to the user. Otherwise, no one will link to it.  

Your search engine rankings majorly depend on the pages where you build links, specifically the authority and the quality of those pages. Content still plays a major role, consistent blogging leads to an increase in your inbound links by 97%. Apart from blogging, there are other proven ways to build high-quality links and scoring the highest positions in the search engines. 

In this blog, I’ll explain 5 link building strategies that will help you to get good results in 2020. 
Let’s start with the first and the best link building strategy which is Guest posting.

Strategy #1:  Guest Posting

Guest posting is one of the oldest link building strategies, in which you have to write an article for some other website in your niche and they publish it, you can link yourself to that article. Here are the steps to start with the guest posting.

Step 1: Find Guest Post Targets

The first step is to find a website to guest post on. I am listing out some techniques to find guest posting websites.

Technique1 – Google Search Strings

Where you have to write your “Keyword” + “write for us” search string and search for it, you’ll get a lot of websites from which you have to manually check each website you can guest post on. Here are some examples which are generally used to find out sites:

Keyword “guest post”

Keyword ”write for us”

Keyword “submit article”

Keyword “guest post opportunities”

Keyword “submit post”

Keyword “submit content”

Technique 2 – Google Reverse Image Search 

In this, first, you have to find someone who writes a lot of guest posts in your niche, right-click on their image and click on the copy image address.

link building strategies

Grab the URL and search it on Google, And Booom! You will get a list of websites they’ve guest posted on… presented to you on a silver platter. 

Technique 3 – Twitter Search 

Twitter is a goldmine in terms of guest posting. It genuinely helps to find high-quality guest posting sites. Here is the trick to finding out websites to guest post on through twitter. Even the twitter results are much fresher than Google’s index. which means you can get websites that are actively on the hunt for guest posts.

First, go to twitter and search for basic guest post search string like “[your keyword]” guest post. 

link building strategies

Then, look at the results to find guest posting targets.

link building strategies

Step 2: Ready your Guest Post 

At this step, you have to list out the websites that accept guest posts. You have to find out the websites that are a good fit for your guest post. 

  • Only post high-quality content
  • Can bring you targeted traffic
  • Websites should be in your niche 
  • Have a significant amount of social media followers

Step 3: Send your pitch

Create an effective pitch, which can help you to get your post published easily on different websites. Given below are some tips to make your pitch effective.

  • Firstly, you have to start your pitch with something specific about their site
  • The pitch should be short and simple (< 150 words)
  • Give them at least 3 topics to choose from
  • Soft sell them your content
  • In the end, mention your experience & published work

Step 4: Write your Guest Post 

When the blogger has accepted your pitch, you have to give them something really valuable.

  •  Longer articles give much more value than short posts, the length should be at least 2500 words.
  •  Include a lot of screenshots & other visuals
  •  Add some internal links as it is great for SEO

Step 5: Follow up

  • Don’t just post & run, actively respond to all the comments within the first 48 hours.
  • Always promote your guest post on social media platforms.
  • Send a thank-you note, it keeps the lines open for the next time when you want to guest post on their website.
  • Blog comment bonanza – reach out to the people who have commented on your post and ask them to publish your post on their website.

Strategy #2: Competitors link:

You may find that your competitors are getting links from major news sources. When you find that your competitors are positioning higher than you in the search engine, it’s possible that they’re on the track of success. You can be there, as well. 

There’s nothing as incredible as keeping an eye on your competitors to know where their links are coming from. The process of keeping an eye on your competitors, so as to figure out what keywords they’re ranking for, where their best links are coming from, and what they’re doing as of now that encourages them to succeed, is called “competitive analysis.” 

So how would you check your competitor’s backlinks? 

Just follow these steps:

Step 1: Identify your major competitors

You can easily find your competitors in search engines, But just to be sure about it you can use ‘ahref’ to find out your major competitors. Log in with the tool, then click on the site explorer tab, put your main keyword in the search bar, and search for it.  

Scroll down and you’ll see the web pages which are currently ranking in the Google organic search results

Step 2: Find all the backlinks of your competitor and export the file

In the left corner under the backlink profile click on backlinks, you will see all the backlinks which are pointing to your competitor’s homepage. Now, select one link per domain and add a dofollow filter and then export the file. 

Step 3: Visit every website manually and make links on the websites having high DA with less spam score. 

Strategy #3: Broken Link Building 

Most of the website has 100’s or 1000’s of links from which some link internally and others externally. For some reason, these links can easily break and stop working. Most site admins don’t even realize this when it occurs, and it can break their client experience, reputation, and SEO. 

Broken link building is the white hat SEO technique to get the right kind of links. Finding broken links can be a superb opportunity for you too- 

  • Build a relationship with the site owner 
  • Increase the value to them 
  • What’s more, above all, get a great high-quality link

Broken link building is the strategy Nikolay Stoyanov used to get 15 connections in 1 day with a 15% conversion rate. It truly is one of the most underutilized third party link building strategies. 

Here are the steps to do it-

Step 1: Find out broken links of your competitors

Log in to ‘ahref’ then click on site explorer, enter your competitor’s domain and search for it. On the left corner, under the backlink profile click on broken links then you’ll see a list of broken links of your competitors.

Step 2: Find a relevant broken link on a website

Visit each link and find out the best relevant broken link which we can replace with our link easily.

Step 3: Now, we have to create similar content to the broken resource

Analyze the competitor’s content and create similar kinds of content that can easily get accepted by the website admin. 

Step 4: The final step is to ask the website owner to replace the broken link of your competitor with your link. 

Strategy #4: Outreach 

Outreach link building is the most common type of link building strategy which is widely used nowadays. In this, you have to reach out to the people in your niche in order to introduce your content to them. The main objective of outreach is to convince those who have a large targeted audience to give a link to your website and to talk about your content or product. 

Outreach is extremely important for every business. There are two approaches in outreach:

  • The Sniper Approach- Advocates of the sniper approach pickup their “targets” carefully and send highly-customized outreach emails to each one of them. They consider that effective outreach is all about giving some kind of value to a relatively small list of targeted prospects and expecting something positive in return
  • The Shotgun Approach- Under this approach the advocate sends the outreach emails to the broader list of targets without investing much time in personalizing those emails. For them effective outreach is all about scale, the more you send emails the more you’ll get the links. 

Steps to do outreach:

Step 1: First, you have to find your prospect

You shouldn’t send your outreach emails to simply anyone. You have to do your research to figure out which organization, blogger, or master’s webpage your content fits in with.

Step 2: Find the right contact details

This is the genuine bottleneck with regard to doing blogger outreach at scale. Discovering email addresses is time-consuming, tricky, and tedious at least if you care about finding the correct contact details. 

Step 3: Craft your pitch

At this step, most of the outreach guides will tell you to come up with a template for your campaign which looks similar to this,

Hello %First_Name%, 

I just went over your article: %URL_of_their_article% 

Extraordinary stuff! 

I saw that you linked to this post: %URL_where_they_link_to% 

It’s an extraordinary post, yet I composed a far superior article on that same subject. 

Look at it here: %URL_of_my_article% 

I trust you can add a link to my post in your article or if nothing else tweet it. 

Thanks!

Here are some tips to create a pitch-

  1. Always evoke curiosity with your subject line
  2. Pretend like you know them already
  3. Try to avoid fake flattery
  4. Explain your purpose of getting connected with that person
  5. At the end add CTA (Call to action button)
  6. And always use your best work

Step 4: Follow up

Regardless of whether you’ve heard from the recipient or not, you need to follow up. Permit 3-4 days before initiating a follow-up email. The recipient may be occupied and read your email however needs a couple of days to reply. At this point, you have to send a follow-up email, point back to the original pitch but tweak the message accordingly while still demonstrating your value.

Hold up an additional couple of days after sending a follow-up email before crafting another one. If after following up twice you still don’t get a response, it’s an ideal opportunity to proceed onward. You can still contact this person later on but wait a few months. Each follow-up email should be professional and polite, no matter how disappointed you are.

Step 5: Track your campaign

All email outreach campaigns need to be tracked carefully. It’s the most ideal approach to measure your response rates and see which companies are outwardly saying “no” to your pitch and which ones are showing interest.

Strategy #5: Link Roundups  

A link roundup is basically a blog post that highlights links to other blog posts. Usually, you’ll find them on a weekly or monthly basis, and they are themed around a topic related to the blog that’s facilitating it. You can discover them in virtually any niche, too.

The thought behind them is to share content with your readers from different sources – which is our main event when we’re curating content for our social media channels. 

Steps to do link roundup:

Step 1: Finding out the right link roundup to jump in

You have to participate consistently but you don’t need to do link roundup for every blog you publish. Let’s keep it for the best blogs.

Now, turn to Google and start searching:

  • Niche + link roundup
  • Niche + best-of roundup
  • Niche + link up

By searching these phrases you’ll find a good number of places to start with, but there are also different ways to try, like “best of” “Tuesday link up” (where you can submit on any day of the week) and so on.

Step 2: Getting featured in roundups

There’s no mystery magic formula for getting featured in a link roundup. It helps you to build a relationship with the host blogger, but if you don’t, that’s not a reason to give up. You’ll obviously, first need absolutely stellar content. If the content is much the same as the regular old stuff that is out there or doesn’t give anything of value, you can’t expect that anybody will really mention it. 

When you connect with different bloggers, it’s basic to set up genuine relationships with them. One of the best approaches to remain off their radar is to approach them and inquire as to whether they’d mind mentioning your posts. Some bloggers set up their own roundups of what they find fascinating, so to expand your odds of getting featured, consistently ensure you’re doing your absolute best, and chipping away at your own to promote your work.

If you find a roundup where it’s possible to include the link yourself, you can generally do that. You’ll in any event get the backlink to your site if nothing else.

Step 3: Publishing your own link roundups

If you need to generate more traffic to your website, think about publishing your own link roundup. In case you’re generally referencing other blogs in yours, it can pay off enormously. It may not make sense to connect out to other blogs and expect it to bring traffic back to your site, but it can, and frequently does. 

There’s a decent possibility the bloggers you link out will stop by your post and leave a comment to thank you. At that point, they’ll likely share it with their own crowd since it helps them when they can show they were featured somewhere else. At the point when they do, you will get more traffic and exposure. 

They’ll know who you are, which means building relationships and networking. In addition, they may begin including your blog posts in their own roundups – bringing you much more traffic and exposure – and a completely new audience. 

Final thoughts: 

Your site’s link profile is one of the most key factors in how high it will rank in search engine results. Google doesn’t care how many links you have got pointing to your pages, but rather about the experience that you create for your users.

digital marketing trends

9 Digital Marketing Trends To Fulfill Your Wishes in 2020

9 Digital Marketing Trends To Fulfill Your Wishes in 2020 800 450 Admin

Recently I was browsing through Quora to find out what topic is most searched with regards to marketing, and you would be amused to see results:

digital marketing trends

The marketing world is more about the digital space rather than the traditional ones, so if you want to be ahead of your game you need to know about digital marketing trends 2020. 

The basics can be learned through youtube/courses. But your competitor is also using the same techniques. How can you create a foolproof strategy? What is that strategy which will give you breakthrough results?

I bring to you the Aladdin’s Lamp of digital marketing. Instead of fulfilling your 9 wishes why not give you the technique to fulfill your wishes in simple words.

1. Smart Bidding  

Smart bidding is a feature available in Google Ads where it uses machine learning to optimize for conversions or conversion value for every auction.

There are currently 6 different automated bidding strategies that you can look over. This is an AI-driven feature which can help you get the desired results based on your audiences’ behavior.

Let us understand them one by one –

  • Enhanced Cost Per Click (eCPC): 

It naturally adjusts your bids depending upon its estimation of conversions. It’s an upgraded automated version of manual CPC( where you manually increase or decrease the bids)

  • Maximize Conversions: 

As the name suggests, it tries to maximize the conversions (goals) without considering cost per click but within the campaign budget.

  • Target Cost Per Acquisition:

In this bid strategy, you set a cost per acquisition(CPA), and it sets the bids accordingly to get as many conversions within that  CPA. It has no target on the volume of conversions.

  • Target ROAS:

It automatically adjusts your bids to generate as much revenue as possible within your target.

  • Maximum conversions:

It automatically sets bids to get maximum conversions within a specified budget.

  • Maximum conversion value:

Here you can assign a value for conversion goals like sales revenue or profit margin. It then automatically adjusts the bids to ensure that the conversion goal is achieved within your campaign budget

  • Target Impression Share:

This helps to set bids automatically based on ads displayed on the various positions of display like the absolute top of the page, anywhere on the top section, or anywhere in the search result page. 

2. Shoppable Posts 

Instagram launched shoppable social media posts in 2019 but it is gaining a lot of attention now. It means the users can buy products directly through social media posts or ads. They don’t need to leave the app for purchase. 

It also ensures a seamless user experience, reducing the chances of sales abandonment. Studies show that around 54% of people in social media purchase products based on their research based on shoppable posts. You do not even need to be an e-commerce brand as you can allow transactions through social media. You can create shopping posts on Facebook and Pinterest too.

3. Optimizing Voice Search  

“Ok, Google. Tell me about the trends in digital marketing in 2020?.” And google offers you this blog.

Similarly, imagine you are a beauty salon and have a website with a blog on tips to protect your skin from tan, when someone does a voice search your blog comes up. Would it not get traffic to your website and hence your salon since the audience would explore your website too. 

This is possible by optimizing your website for voice search. Voice search is a voice recognition technology that allows people to search directly by speaking to their devices like Amazon’s Alexa, Google’s Google Home, Google Assistant, or Apple’s Siri. With voice search becoming popular and google’s mobile-first indexing algorithm businesses need to optimize for voice search. 

That means if your website content is optimized effectively, your business could be the one which digital personal assistants can suggest. But, it is necessary to have a local SEO schema and make sure that your google “My business” profile is updated.

4. Structured Data 

As I mentioned about local SEO, the next thing which is important and related is structured data. 

According to a study conducted by Path Interactive, 40% of the audience aged between 13 and 18 will get rich snippet results. Hence, your website will be featured on the top of the SERP along with the right information, ratings, etc, thus gaining more clicks. 

Google shows rich snippets if you add structured data to your site which is a piece of code. Search engines read the code to create rich snippets. There are plugins available to create the code without coding knowledge.

5. Using Alternate communication channels

In 2020 we should leverage more communication channels like chatbots, use Facebook messenger pop-ups on websites. 

We can customize the FAQs on the messenger and give options to click on the relevant question they want to ask. Based on the question we can either automate the answer or write the answers. This creates a good impression on the customers and we can create an engagement to reduce bounce rates. 

The other forms of alternate channels in online marketing is using Quora and Reddit which also not only gives the right information to the audience but also helps you establish your brand identity

6. Video Marketing

Research shows that 72% of organizations state that videos have improved their conversion rates. Videos are the most popular way to connect with your customers and tell them about your new products. It is not only restricted to youtube. This includes videos on Facebook, Instagram, and LinkedIn. In fact, if your site contains videos it is highly likely that Google will rank your website higher since people find videos more appealing. This in turn will drive organic traffic to your website. Live videos have also garnered a lot of popularity nowadays and organizations showcase their new products or show behind the scenes making of their products.

7. Making Interactive Content 

Interactive content is all about making the user feel that he is a part of the brand and buying process. This can be done in multiple ways like making the audience participate in a poll or creating augmented reality ads/interface or embedded calculators which help you calculate the amount to be spent to reach your goals. Interactive content captivates the audience and accelerates your conversions. Real Estate firms use this for a virtual tour of their properties which are on sale.

8. User-generated Content

User-generated content (UGC) is a powerful asset for advertisers who need to target the Millennial and Gen Z audience. You can motivate your crowd to share one of a kind products by offering them a means to fight for a cause, creating challenges like ice bucket challenge, or offering them a prize. Individuals trust other individuals unquestionably, more than they trust organizations. It can also be in the form of reviews or blogs or videos by the user.

9. Influencer Marketing 

Influencer marketing utilizes key personalities to propagate your brand’s identity. They mostly consist of YouTubers or Instagram personalities with huge followers and fan base. They can help spread the messages about your business or item through their social channels. 

63% of customers trust influencers’ assessments of items considerably more than what brands state about themselves. Influencer advertising is likewise going to be influenced by AI. AI is instrumental in finding the relevant influencers to connect with. It distinguishes influencers with better commitment, less phony supporters, and a higher possibility of creating a positive degree of profitability (ROI).  

So, these are some of the keys to your digital transformation. Get ready to take over the world! 

seo mistakes to avoid

The Most Common SEO Mistakes to Avoid 2020

The Most Common SEO Mistakes to Avoid 2020 512 288 Admin

We are so focussed on advanced SEO, that we end up making some small and common SEO mistakes that can snowball and lead to insurmountable errors. We miss out on our chances to rank for the dream keywords if we avoid or think that these are all tiny issues & don’t provide that much importance.

With a lot of content being created and promoted online each second, the competition to capture your audience’s attention and also rank on search engines has become more cut-throat. 

Hence we apply all the advanced SEO techniques hoping that we can outperform our competitors.

With over 2 trillion searches on Google every 12 months these days, search engine optimization is about finding a balance between audience-centric content and convincing search engines that your content is worthy enough to rank.

It isn’t that easy to stay on top, with many people falling into the trap of making common SEO mistakes and seeing negative results.

Therefore, we need to understand which are the SEO mistakes to avoid in order to get the desired results.

1. Using incorrect keywords:

One of the most usual mistakes while selecting keywords is neglecting what search engines and customers want, and focusing on your preference instead. 

Sometimes your understanding might be such that you will focus on a keyword that does not fully consider the subject of the content. 

Instead, your understanding might possibly be completely opposite to the user’s search intent.

Hence, it’s important to do keyword research before you begin optimization. 

You can use tools like Keyword Planner, Uber suggest, or even do competitor research to decide on the best keywords to use. 

Always remember to choose keywords with maximum search volume and least competition.

2. Keyword Stuffing:

You might think that overusing the keywords in your content would boost your ranking. That is in fact, a common misconception, and an incorrect strategy. 

Going overboard with targeted keywords is considered as ‘keyword ‘stuffing,’ or ‘overusing your supposed keywords’. Such an approach would make your content useless to its targeted audience. 

Google currently employs a special type of search called Latent Semantic Indexing (LSI). This will recognize the topic of your content without having to fill in your content with repeated target keywords.

3. Not checking for plagiarism:

We all know that duplicate content is penalized, so you focus on creating original content. 

But do we check for plagiarism every time?

 You may say that it’s original content. Why should we check for plagiarism? But what we fail to realize is that sometimes our content may match unintentionally leading to a penalty. 

So it is always recommended to always check for plagiarism after creating new content.

There are various tools for plagiarism why not start checking right now.

4. Forgetting about website speed and mobile-friendly experience:

The quality of your website, particularly its performance on mobile devices, is very important for users today as most people browse the internet on smartphones. 

When the website is not smartphone friendly, Google and other search engines will downgrade your website.

The same goes for the website speed, which is often given preference when ranking on SERPs. 

You can check your speed using tools like Pagespeed Insights.

 The most valuable strategies for increasing site performance involve leveraging browser caching and optimizing images.

 You can optimize images with the help of a plugin known as Smush.

5. Not using Anchor Text for internal links:

We know that Internal links are very important for SEO as it helps in the indexation of our website. 

What we forget is adding Anchor Text to link to our pages. 

What is anchor text? Anchor text is basically a clickable word or a group of words that are connected to another page on our website and usually, they appear in blue color.

But that’s not all we should know. Whatever Anchor text we provide should link to an article/page with that relevant subject mentioned. 

The next thing we should ensure is the anchor text should not consist of words like “click here”, because it does not relate to its destination article. Use your subject keywords to internally link your web-pages, make it user friendly…

6. Not including relevant external links:

To make the most of SEO, it is important to take into account external links as well. 

Always remember to link to reputable/leading websites.

It is advisable to link back to websites that have given you backlinks, as that would attract traffic in the future. 

7. Not focussing on good quality backlinks:

We all know that a backlink is important for off-page SEO but we forget the importance of good quality backlinks and start participating in link schemes.

Link schemes can include buying or selling links, link exchanges, or creating multiple websites and giving backlinks from each other. This is considered as spam by Google and it downgrades your website.

In fact, focus on creating natural backlinks by guest posting on top blogging sites.

You can also reach out to influencers and share your blogs with them. If your blog or content is relevant they are likely to give you backlinks. 

8. Not creating Title Tags and Meta-description that increases   CTR

We all know about Title Tags and Meta-description and we optimize them according to the keywords. 

But what we do not ask ourselves is if our Title and Meta-Description is enticing enough to get a click. 

We might be ranking higher than our competitors but does that mean we are getting more clicks?

For example, you are an SEO course provider and you have mentioned in your Title and Meta-description   “Award-winning SEO course provider. Book a demo session now.”

 You are likely to get higher CTR  in the previous example rather than just vaguely mentioning that you provide an SEO course

9. Avoiding Content Marketing:

Content Marketing is all about creating the right content in the form of blogs, videos, or articles which helps to build a strong relationship with your audience.

The most common SEO mistake we do is creating thin content by using article spinning software or not adding any value to the audience.

It is not only about the quantity of your content but the quality is what matters the most. So invest your time, money, and effort into creating unique and engaging content.

10. Improper site structure:

When you create a website you have multiple sub-domains. But you have to ensure that all the subdomains which are aligned follow a proper structure.

Let us take an example-

As you can see, the Home page comes first, followed by About us, Services, etc.

Instead, if you keep your “Services” after “Home page” it makes no sense as we have to know a business first then find out about the services.

11. Not doing regular Website Audit:

Another thing that we overlook is not doing a timely website audit. 

Ideally, you should conduct website audits every month since it is important to check for broken links or any other issues.

Also, google algorithm keeps updating so it is important to keep auditing your website. You can do a website audit by tools like Screaming frogGoogle Analytics, Uber suggest and Moz trial

Ideally, you should also keep checking for any website issues/anomalies with the help of Google Search Console

12. Not checking bad links:

We know that getting good backlinks can help us in ranking in SERP. But what can we do about backlinks from websites which are spammy or low quality?

How can we stop the link juice from them? Use the disavow tool from Google webmaster tool.

In this way, we are telling Google that “don’t attribute the link being provided by those spammy websites”. 

Hence it is advisable to regularly find out which links are devaluing your ranking and use the Disavow tool.

13.  Not having Bing Business Listing/Not optimizing for other Search Engines:

We all optimize our websites for Google, but there are other search engines as well. Even though they are not that popular as Google, they also should be optimized. We can get customers from those as well as it is low competition there.

Bing is a search engine by Microsoft and they have a market share of around 2.44% worldwide. That means if we optimize for Bing as well we can get those customers as well.

We should also not forget Bing business Listing. It is similar to Google my business and it helps in local SEO. 

Since we are talking about local SEO we should also understand that if our target market is outside India we have to optimize for their country-specific popular search engines.

For example, Baidu for China and Yandex for Russia.

14. Not using Bing Webmaster tool:

In reality, Bing Webmaster Software is more sophisticated — and it offers more resources for SEO practitioners than the Google Search Console, it’s equivalent.

If Bing had not first launched its Disavow links tool, should we have had the one from Google as well? So when we are already thinking of optimizing our website for Bing, we should not forget the Bing webmaster tool.

Now that you have learned all the common SEO mistakes, aim to stop them intentionally by  2020. You can end up struggling if you do not build your website for mobiles, have specific targets, concentrate on multiple types of content. Seek to utilize new SEO updates and keep up to date with the latest to remain ahead of the competition.

Another thing to do is to learn about the entire online ecosystem. That means getting well versed with other categories of digital marketing as everything is interdependent.

benefits of content marketing

Content Marketing: Understanding the Concept and Benefits

Content Marketing: Understanding the Concept and Benefits 512 288 Admin

Content comes in many forms to us, and as humans, it has been the essence of our progress and development. It exists in everything we know, learn, study, or interact within our daily lives. It can be defined as the expression of thought through various mediums. The stories we were told as children, the books we read, the videos we watch, the pictures we look at, anything that conveys thought or expression, is content. 

We begin consuming content from a very young age, and in this developing world, we are almost constantly exposed to it in some form or another. Similarly, content creation is not new to us. Our crayon scribbles, the complex string of words we start to put together in our diaries at a young age, are both our forms of content creation. 

benefits of content marketing

As we grow older, both consumption and creation take shape and we strive to find or offer value through both. Both of these processes are part and parcel of the growth of any individual and any enterprise. So, you must ask yourself how these crucial functions influence the business world? Content marketing is the answer to that question. 

What is Content Marketing? 

Marketing is the most versatile and crucial tenet of the business world, so as it must, it found a home in the world of content creation and consumption. Building brilliant campaigns, distributing knowledge, initiating change and profit, and studying and acquiring skills are all propagated by content in marketing. 

Content Marketing can be defined as the brands creating and distributing relevant content on a long-term strategic basis, to establish and propagate a relationship with their target group. 

This form of digital marketing stands to benefit brands and consumers alike. Providing brands and individuals, potentially with the help of marketing and advertising agencies with the chance to put their products and services across in an informative and efficient way, and allowing consumers with the chance to learn and educate themselves while consuming. 

Types of Content Marketing

One of the reasons this form of marketing is highly efficient, is because of the range it provides. There are many types of content marketing, and most can be divided into 4 umbrella categories. 

1. Written Content:

Email marketing has been used commonly since the advent of email. eBooks, Blogs, and Articles are long-form highly informative content forms. 

benefits of content marketing

2. Visual Content: 

Videos for websites, Youtube, other video channels, Infographics for websites, social media posts, as well as educational Webinars. 

3. Social Media: 

Social Media apps, such as Instagram, Facebook, LinkedIn, Twitter, Discussion Forums, such as Quora and Reddit. 

4. Audio Content: 

Podcasts are an up and coming form of audio communication. 

Choosing a type for your brand: 

Let’s take an example: Suppose you run a pharmaceutical, and you recently received approval for and launched a soap with a series of benefits unique to this particular product. As a brand, the most effective form of marketing for you would be through interesting infographics, social media posts, and videos. If a pharmaceutical brand were to write a blog, while it may attract intellectuals, researchers, competitors, and medical professionals, it will most probably not bring you leads. 

Evaluating what would be most effective for you is crucial. This can be done by analyzing the content your target audience most consumes or relates to, studying competitors’ marketing strategies, or simply studying the market and deducting the best strategy for you. 

Why does it work? 

As any curious person would wonder, you must also want to know why content marketing has such a major impact, and why it works so widely. As most forms of digital marketing, this form comes with a set of unique reasons for its success. Four of the majorly understood and appreciated reasons are listed below. 

1. Ease of Access: 

With technology slowly but surely reaching every corner of the world, and content marketing being an extremely digital concept, it is the most accessible form of information out there. Regardless of gender, age, culture, country, a majority of consumers have access to this form of marketing, making it highly efficient. 

2. The Generation of Information: 

With the increase of information available, there is also an increase in eagerness to learn. A generation of jacks of all trades is rising, and content marketing embraces that idea perfectly. In today’s world, having a basic understanding of a variety of subjects is applauded and appreciated, hence, making this the generation of information. 

3. Easily Monitored and Adapted: 

As a brand, being able to access your released content, and alter it in accordance with the times helps create relevant and useful impact. It is important to adapt to the constantly changing times, and the digital marketing world allows for it. Equally important is the ability to see what form of your content is creating impact, and study your target audience, helping you further adapt your strategies. 

4. Range and Variety: 

As stated in the previous section, content marketing provides brands with a wide variety of formats and platforms to choose from. This allows access to varying target groups simultaneously. While Facebook may offer them access to older groups, podcasts will provide access to younger people who work and learn simultaneously. The opportunities are endless. 

What to focus on? 

Walking into this field blindly will not only stop you from achieving your goals, but will cause a major waste of resources. Knowing how to get a start on planning and conceptualizing your content when you create it is the first step towards a successful content marketing strategy. 

1. Adding Value: 

All prospective clients are looking to attain something from their interaction with your brand. Give them something to look at, read through, maybe even bookmark and return to. Like the crowd knowing the lyrics of a band’s song, your customers should know your blogs, and what they offer. Adding value to your customers’ lives in more than way brings in loyal and learned leads. 

Creating valuable content also helps you establish your knowledge and authority in your field. This further provides confidence in and support for the impression you wish to and do put across in the world. 

2. Target Audience: 

Studying and analyzing your target audience can change the trajectory of your brand entirely. Choosing the right form of marketing, the right platform, the right content, is crucial. When focusing on content marketing, do not forget to focus on the quality of the content itself. While you may create the perfect strategy, if your content does not provide relevance and quality, it will lose weightage. 

Therefore, it is important to study and analyze your audience, eventually molding your content to fit their needs and wants. Find what they would most identify with, and then move forward accordingly.    

3. Brand Identity: 

Remember to always emphasize the identity of your brand in the content you create. While ensuring your target audience remains appeased is important, it is equally important to keep sight of who you are as a brand, and what message you’re trying to put across. Losing focus of this can lead to content without a clear message, or identity, and leave your audience finding it hard to collate or relate with. 

Your identity can make or break your brand, and how you show it in the content you put across plays an equally important role. Brand tone, language, and style come together to make your identity, always wear it with pride. 

4. Purpose: 

When you start creating content, what is it you are trying to achieve, and why have you taken the step into content marketing are the first questions you should ask yourself. If you’re attempting to gain leads, create your content and build your strategy in accordance with that. If you’re attempting to create impact, or pioneer something new with your innovation or ideas, make sure you present that clearly in the content you present. 

Keeping your purpose front and center is the only way to build a brilliant and effective content marketing strategy. Similar to every other field of marketing, what you aim to achieve is what decides what you will do. 

What are the benefits? 

As has been explained in the content above, this form of marketing offers adversity, variety, and range like nothing else. With these endless functional benefits, it also offers three major technical benefits to your brand. If one were to approach this from a thoroughly business based viewpoint, the following three benefits can be attained through content marketing. 

1. Increased Leads and Sales: 

Creating varied content, leads to varied availability, and as discussed earlier, with ease of accessibility, the reach is a lot higher. This provides multiple options for Calls-to-Action (CTAs), and multiple platforms from which to generate leads. 

It also allows for higher engagement with your potential customers, and if created well, your content can leave a lasting effect, and a note of goodwill with your leads. Increased leads bring in increased conversions, eventually increasing sales. A good strategy with a wide range can bring a major positive change to your brand growth. 

2. Lower Investment: 

The varying options within content marketing require varying amounts of investment. For the most part, creating and circulating content is not expensive. While writing blogs for your brand, and using services such as Search Engine Optimization may cost the investment of hiring an agency, it is relatively less costly than major investments such as running print advertisements. 

On the other hand, running an efficient and well-strategized social media campaign can come at a minimal cost or even no cost at all. Even the more expensive options within content marketing come at a lower cost than traditional marketing for the most part, and bring in higher revenue. 

3. Loyal Customer Base: 

With value-adding and interesting content, your brand can build a lasting impression, and supportive following. For instance, if you publish blogs on a weekly basis, and your content is relevant, you can create a following that returns to your blog every week, and in turn shares the content you create. 

Creating shareable content and interacting, can majorly increase leads, by creating the impression of a brand that cares for its customers. A loyal customer base can have immediate and long-term benefits for your brand. 

The benefits of content marketing are endless, and highly valuable. Building a strategy is required to efficiently reap the benefits of this form of marketing, making it a top priority. Having gained an idea of the concept of content marketing, as well as how it can benefit your brand, it is important that you conduct further research, and make a switch soon. 

It is often said in the world of marketing that Content is King, and it could not be more true, or more relevant at this point in time. We suggest you use Content Marketing to ensure that this time may be of service to you. 

benefits of infographics

Benefits of Infographics – Why B2C Business Must Use it

Benefits of Infographics – Why B2C Business Must Use it 800 450 Admin

Infographics are gaining popularity in recent years. They have been generally utilized among organizations and associations in both digital and in print. In the era of Digital Marketing, Infographics have become an exponential way of presenting data in a very catchy way. Research expresses that the human brain processes images multiple times quicker than content. 

Other research proposes that 40% of individuals will react preferred to visual data over text data. Visual elements are an extraordinary method to engage your audience and get them interested in your content. With an infographic plan, you can introduce data in a way that is outwardly appealing and engaging for your audience. 

In this article, we’ll discuss-

  • What are Infographics?
  • Why are Infographics popular? 
  • Types of Infographics 
  • Benefits of Infographics
  • How can you make an effective Infographic?
  • Why B2C businesses should use Infographics? 

You must have heard about infographics before, but what are infographics?

An Infographic is essentially a visual representation of information that aims to reach a wider audience by simplifying the complex data and arranging it in an easy format. It helps to make the data understandable to the audience at first glance. 

Why are Infographics popular?  

Most people prefer visual images rather than the texts, people also love to share content that has captivated their attention and is visually appealing, nowadays popular infographics get viral on social media channels very quickly.

Putting a thousand-word article on my Facebook wall with charts/tables seems to be very boring and lengthy and will not help me to engage the audience. In this case, I would prefer to post an infographic on my Facebook wall which will summarize all the content in one visual image, which can engage people and can be shared by my audience.

Infographics can make simple and boring information exciting. We can share information through a visual there are various types of infographics,

  • Statistical Infographic Template
  • Informational  Infographic Template
  • Timelines Infographic Template
  • Process Infographic Template
  • Geographic Infographic Template
  • Comparison Infographic Template
  • Hierarchical Infographic Template
  • List Infographic Template
  • Infographic Resume Template

Let’s understand in detail:

1. Statistical Infographic Template:

If you need to visualize survey results, present information from numerous sources, or backup an argument with important information, at that point a statistical infographic is the best infographic to do that.

A statistical infographic puts the attention on your information. The design and visuals will assist you in telling the story behind your information. Your storytelling devices can incorporate graphs, charts, icons, symbols, pictures, and eye-catching font styles.

benefits of infographics

2. Informational Infographic Template:

An informational infographic format is the best infographic for clearly conveying another or specific idea, or to provide the outline of a theme.

Regularly, an informational infographic is separated into segments with engaging headers. Numbering each area will help your infographic design flow. Also, we’ve discovered that individuals will in general like infographics with numbers in the title. Descriptive headers and illustrative symbols help convey each point clearly.

benefits of infographics

3. Timelines Infographic Template:

Timeline infographics are the best sort of infographic for imagining the historical backdrop of something, to feature significant dates, or to give a diagram of occasions. Since people will, in general, understand time spatially, a visual like a timeline infographic can help make a more clear image of a time allotment. Visuals help like lines, icons, photographs, and labels all help to highlight and clarify points in time.

benefits of infographics

4. Process Infographic Template:

While a timeline infographic will feature points in time, a process infographic is the best infographic for giving a summary or diagram of the means in the process.

Process infographics will permit you to simplify and explain each step. Most process infographics follow a direct start to finish or left-to-right stream. Numbering the means will make your procedure simple to follow.

benefits of infographics

5. Geographic Infographic Template:

Do you want to visualize area-based information, segment information, or huge amounts of information? In those cases, a geographic infographic is your most solid option. Geographic infographics use map graphs as the center visual.

benefits of infographics

6. Comparison Infographic Template:

Most of us have trouble picking between multiple options. Whether you need to think about options in an unbiased manner, or you need to make one choice to appear to be better, a comparison infographic is the best infographic to do that.

Typically, comparison infographics are divided into halves vertically or horizontally, with one choice on each side. Utilize differentiating or contrasting colors to separate two choices.

benefits of infographics

7. Hierarchical Infographic Template:

A hierarchical infographic can compose data from the most prominent to least.

One famous case of this is the pyramid image of Maslow’s Hierarchy of Needs. Humanity’s most basic needs at the base of the pyramid, ascending to humanity’s most complex and unknown need in the smallest segment at the top. To visualize a hierarchy of leadership, or to show how something is separated into parts, utilize an organization flow chart.

benefits of infographics

8. List Infographic Template:

If you need to share a collection of tips, or a list of examples, at that point why not make a list infographic! 

List infographic formats are commonly clear the objective is to make them more attractive than a basic list. Visuals like symbols can replace bullet points, and creative text styles and colors can make everything stand out. Numbering the points in your list will enable your data to the stream. This list infographic layout utilizes diverse colored circle icons to help each number pop from the page. 

Even though your substance is a list, it doesn’t mean you need to follow the fundamental start to finish design. Play with your audience’s desires and include eye-catching structure components to offer their eyes a break.

benefits of infographics

9. Infographic Resume Template:

With the present place of employment showcase being so immersed, job searchers need to discover imaginative approaches to separate themselves. That is the reason infographic resumes have increased in terms of prevalence in recent years.

Infographic resumes won’t have the option to altogether replace the traditional resume most of the time. But they’re an extraordinary visual report to bring to an interview, to distribute on your portfolio site, or to remember for an email application. Plan a resume header that reflects your abilities and experience. Give your infographic to continue a beautiful border that reflects your character or individual brand.

Here are some benefits of infographics:

  • Catch your eye: We are visual creatures and a well-designed and attractive graphic taps into the optic nerve that drives the brain. Basically, infographics are unquestionably increasingly fun and engaging with that plain content.
  • Demonstrate expertise: Infographics utilize tables, diagrams, graphs, and other data. This visual portrayal of broad research shows topic skills and can upgrade believability in the marketplace.
  • Make complicated data progressively understandable: They say a picture is worth a thousand words. Effective infographics convey a lot of information and data in moderately little space. 
  • Boost brand esteem/value:  Infographics go beyond telling people about your brand. They exhibit your worth and information in a significant way. That is the reason it is significant that they support your characterized image picture and incorporate an organization logo and website address or other contact information.
  • Make your content viral: Since they contain heaps of data about a single subject, they are perfect for sharing by means of web-based life channels.
  • Boost SEO: Once your infographic is posted on your site and shared via social media, it can produce backlinks that are fundamental to driving SEO.

Tips to create an effective infographic:

  1. Write catchy headlines
  2. Leave plenty of white space
  3. Create an infographic for your target audience
  4. Keep minimum text
  5. Stick to a single topic
  6. The information flow like a good story
  7. Keep it simple & focused

The below points will explain why b2C businesses should use Infographics.

  • Visualizing statistics:

At the point when you’re making statements, buyers probably won’t accept your advertising messages. As the saying goes, however, numbers never lie, so including a couple of truthful figures causes your case to appear solid. However, individuals will once in a while read lengthy articles about a survey or study you just finished.

  • Educating consumer:

Infographics are profoundly instructive and can show consumers your brand. Locate a significant point and afterward direct research on how clients are influenced by that issue. You can utilize your infographic to educate general society and afterward compose a blog entry about how your product or services can resolve issues.

  • Brand awareness:

Furthermore, you should add your brand logo on your infographics to guarantee that your perusers are presented with your organization’s logos and images. Utilizing your branded content will likewise enable your business to arrive at new buyers.

Conclusion: 

The main obstacle for infographics is to create points and thoughts in a simplified manner, alluring and energetic way and making them. There are different platforms and stages developing that can help you make them simpler. In this way, start working on infographics and let individuals know your creativity and create awareness with your business.

advantages of email marketing

Top 5 Advantages of Email Marketing 2020 | Why You Must Do It!

Top 5 Advantages of Email Marketing 2020 | Why You Must Do It! 800 450 Moshi Moshi

You must have heard that digital marketing is all about SEO, Google Ads, and Social Media Marketing. But did you know that email marketing in the form of digital marketing with the highest Return on Investment (ROI)? Yes, that’s true.

It is the oldest form of digital marketing. It is often underrated, however, it is 40 times more beneficial than Facebook and Twitter combined for gaining new customers.

advantages of email marketing

There are many advantages of Email Marketing and I will be discussing this in detail but first, we need to understand the dynamics of email marketing.

Types of email: 

| Newsletters: 

According to studies, 83% of companies send newsletters to their audience. Newsletters can either be original content with links to your website or curated content which is related to your industry.

Newsletters should have consistency as we want our audience to stay updated about industry trends. We can also promote our new product launches through newsletters.

| Conversion from prospect to customers:

These are basically emails which are sent periodically to the leads for conversions. This is usually automated content and also helps in engagement.

| Transactional: 

  These are sent when any purchase is made, like confirmation emails when any transaction is done. These can also thank the receiver for contacting you, for example, “Thank you for the email.”

| Milestone: 

These are sent on the birthdays of your customers. In fact, birthday emails have a transaction rate that is 400% higher than that of promotional emails, if you also provide special offers in the mail.

| Promotional: 

These are sent when you need to promote your products and services. They are sent in bulk usually. 

Now that you know the types of Email. The next step is an email marketing strategy to prevent your email from going to the spam folder.

Email Marketing Strategy:

  1. Double opt-in: In this process whenever a customer fills the signup form, you do not directly add them to the mailer list. Instead, another mail is sent to verify if the details filled are correct and if they are comfortable receiving promotional emails. This prevents adding any fake Email IDs or uninterested clients to your email list.
  2. Email Authentication by DKIM: This is a coded confirmation method from the sender that checks the integrity of the email. It is basically a key that connects the email to the DNS server and establishes the genuineness of the mail. Gmail, Hotmail, and Yahoo use this type of authenticator and it is better to use this strategy to prevent your mails from going into spam. Your developer can help you with the setup.
  3. Email Warm-up: This actually involves sending emails from an IP address regularly. IP warming is the act of slowly expanding the volume of mails sent from a particular IP address as per a scheduled timetable. This continuous procedure assists with building up your image with ISPs (Internet Service Providers) as an authentic email sender.

Now we know what strategies we should follow for email marketing, we should know why we should give our time and effort for email marketing. Why must you do it?

Advantages of Email Marketing:

1. Best ROI: Each advertiser needs to have the option to see substantial outcomes from their marketing endeavors, and email marketing is one of the channels to achieve that. This platform brings in the best ROI for your business. It can create an incredible $38 for each $1 spent. That converts into an ROI of 3,800%.

It’s significant that you have a tracking system set up to monitor email clicks, site visits, and how many conversions have occurred to understand the ROI.

2. Customized content: Email marketing permits you to categorize your clients into various segments depending on their interest, the stage of the marketing funnel(cold prospect, warm prospect, and hot prospect) they are in. You can create highly customized content depending upon the category they are enlisted in. From creating the ideal title to pictures that resonate with your client, and important content that engages your crowd, the email is a highly effective tool for customized content.

Keep changing your content looking into the demands of the customer. Ignore the urge to hard-sell your products to your customers. Establish trust between you and your customers, then you can start sharing promotional mails. But it should seem like a solution to their problem and not pushing a product.

3. Lower Cost: With any business, especially small businesses, there are time and money restrictions. Even if you spend on flyers or pamphlets it would require a substantial budget for printing expenses. On top of that, you require time to design the flyer and coordinate with your delivery associates. 

This time spent not concentrating on your business is lost income, and a lost chance to associate with your clients on an individual level. One of the most favorable circumstances of email marketing is the proficient utilization of time and money. Planning an expert email advertising effort isn’t tedious. Sending emails by email marketing tools to numerous clients is likewise still financially savvy.

4. Builds customer relationships: According to a study, 80% of businesses believe that email marketing increases customer retention.

You could even set up a drip campaign to assist you to make things easier. Now you may ask what is a drip campaign? It is basically a set of emails that are sent to the audience once a particular condition is met. The 2nd mail would not be triggered until the 1st one and so the cycle continues. For example, you can set up a trigger that automatically sends email 2 once email 1 has been opened. We can also schedule a wait time according to which, once a person has opened email 1, then after 2 days email 2 can be sent across.

Drip campaigns are continuous and reduce the time taken to convert a lead. They’re regularly used to increase brand recall while giving customers valuable information.

5. Easy to measure: Another key advantage of email marketing is that it is easier to understand where you are going wrong. Most email advertising automation will permit you to follow “open-rate”,  “click-through rate”, and conversions. It is easier to incorporate the changes well. 

Now that we have understood the type of emails, email strategy, and advantages of email marketing. But it is essential to know about free bulk email sender tools to start your email campaigns-

Free Tools are  Mailchimp & ZOHO

Mailchimp: Mailchimp is a pioneer in email marketing that you’ve most likely heard about. Their free plan gives you a tool for email construction and scheduling. Two extraordinary features that this email automation tool offers are suggestions and insights, to assist in strategizing your campaigns.

ZOHO: It has a range of templates that you can choose from. You can segment your customers and also carry out Drip Campaigns through ZOHO mail.

It’s obvious to see that email continues to be the best advertising medium for business. Maybe it’s the ideal opportunity for your business to begin focusing on email marketing now.

 

what is google ads

Learn: What is Google Ads? How Does Google Adwords work?

Learn: What is Google Ads? How Does Google Adwords work? 800 450 Admin

What is SEM and How does this Help Your Business to Grow?

Search Engine Marketing (SEM) is a digital marketing strategy that helps to increase the visibility of our website in the search engine result pages (SERPs). SEM is the most effective way to grow your business and it helps to aware the customers about your brand. 

Search engine marketing can increase website visibility in two ways: Organic and Paid. 

Search engine optimization (SEO):  It is a process which can help to generate traffic on your website to get higher rankings in the SERPs, this is an organic way in which the advertiser is not required to spend any money. It consists of two activities which are On-Page & Off-Page activities. 

Another one is Paid marketing (PPC – Pay Per Click) which is explained below in detail, where the advertiser has to spend some money to get traffic to their website. 

So, SEM consists of these two marketing tactics to improve your website visibility in search engines.

what is google ads

What Is PPC & How Paid Search Marketing Works?

PPC stands for Pay-Per-Click. PPC is nothing but the amount which the advertiser has to pay per click or per impression on an ad. It is the most common paid campaign type. PPC marketing is considered as one of the fastest digital marketing strategies to drive traffic to your website and for conversion growth.

Search engine advertising is the most common form of PPC. The advertisers have to bid for ad placement in a search engine’s sponsored ad links when someone searches for a particular keyword that is related to their business offering.

For example – If we bid on the keyword “Advertising Agency in Bangalore” our ad must show on the top on the Google result page. The higher we bid as compared with our competitors the highest rank we’ll get on the Google search result pages. 

You can grow your business in an increasingly competitive marketplace with Search engine marketing (SEM), it is the most effective way to grow any business.

PPC is helping businesses in the following ways – 

  • PPC advertises directly to the audience searching for a business like you. It allows us to put your ad in front of the audience who are most likely to be interested in the products which you offer.
  • By PPC advertising you can get measurable ROI, by which you can get to see what exactly you are getting out of the ads.
  • In PPC money will only get deducted when someone will click on your add, so you can reach a large no. of people with the campaigns but you only have to pay money when someone clicks on your ad
  • You can advertise your products and services across the globe, locally and globally as per your requirements.

All You Need To Know About Google Adwords –

These days Google ads are becoming progressively popular among all businesses across all industries. 

Whenever you search for any keyword in the search engine you can see ‘Ad’ flashing in front of some of the search results, this is nothing but the Ad shown by Brands to extend their revenue to a level that would never be possible through offline marketing.

what is google ads

Still wondering what is Google Ads? It is a paid service by Google by which one can run their advertisement to get featured on the top results of the search engine. 

Your paid campaigns should be stronger and more focused if you want to get more clicks resulting in a greater probability of obtaining new customers to your website. 

Advertising with Google Ads begins with creating a campaign. The type of campaign you decide to create should be based on your advertising goals. 

Example: if you’d like to show your ads on Google SERP to get more visitors to your site, you should choose a Search Network campaign.

When you get started with your campaign setup, you’ll be asked to select campaign goals and select a campaign type.

Google offers 6 types of campaigns by which you can improve your website visibility in SERPs. 

Types of Campaigns:

1. Search Campaign: Search Campaigns advertisements promote your products and services straightforwardly Search Engine Result Page of any particular query that your search on Google. 

You can directly target the audience to whom you want to show your ads and even narrow your targeting to users in a certain geographical region.

 2. Smart Campaign: When you sign up in smart campaigns you just have to write an ad that describes your business along with the description of your products and you have to set the budget.

Google will show your ad automatically to potential customers across Google Search, Google Maps,      Google search partners, and the Google Display Network.

 3. Video Campaign: Video ad campaigns are an exciting method to reach and engage your audience on YouTube and over the web. You can create and manage your campaigns in Google Ads by using the “Video” Ad campaign type.

4. Shopping Ad Campaign: In Google shopping ads there is no need of much setup and there aren’t many features to select, if you want to show the products which your e-commerce store offers in Google Shopping, then you’ll need to set up the Google Merchant Center and the process isn’t difficult. 

Here are the steps for creating a Shopping Campaign:

I. Sign in to your Google Ads account

II. In the menu at the left corner, click campaigns

III. Click on the plus button (+), then click new campaign

IV. For “Campaign type,” select shopping and click on the next option

Major Steps to Set up your Shopping Campaign

  • Merchant: You have to select the merchant center account that contains all the products which you want to advertise. If in case you will not find any account, you will need to link your merchant center account with Google ads account. You can’t change the merchant after you have created the campaign.
  • Country of Sale: Then you need to select the countries where you want to sell your products, your ads will be shown only in the countries which you have selected. And you can’t change the country once you have created the campaign
  • Inventory Filter: You only need to change this setting if you need to limit the quantity of items utilized in your campaign. To do this, pick the criteria an item should meet so as to be promoted. The items that match all the requirements you select will be added to your campaign. You can change this setting after the campaign has been made.
  • Bidding: In this step you have to select the type of bidding which you want to use in your campaign, you can change this setting after the campaign has been made.
  • Daily Budget: The budget which you are willing to spend each day on the campaign
  • Campaign Priority: You only need to change this setting if you are promoting the same products in multiple campaigns for the same country of sale. The campaign priority will decide which campaign should be used when products overlap in the country.
  • Local Inventory Ads: You only need to change this setting if you want your Shopping campaign to include products that can be sold in local stores. To promote local products, you’ll need to submit local product data into the Merchant Center. Then, check the box to enable ads for products sold in the local stores.

V. Click on Save and then Continue button

VI.  Next, you have to choose what kind of ad group you want to create: 

  • Product Shopping (if you’re new to Shopping, It is recommended) These are individual product ads. These ads are automatically created using the information from your Merchant Center account. 
  • Showcase Shopping These are the ads related to several products that group together in a single ad. Some additional steps are required to create this ad.  

VII. Click Save.

5. Universal App Campaign: The universal app campaigns allow you to advertise your app across Display, Video Networks, and Search ads. You just have to add your app and modify some objectives.

6. Display Ad Campaign: Display ad campaigns give you the option to reach people outside of Google’s search engine results, through content, pictures, and video banner displays that appear when users browse the web, use applications, or watch videos.

You can choose a goal for your campaign based on the actions which you want your customers to take.

Goals Include: 

  • Sales
  • Leads
  • Website traffic
  • App promotion
  • Brand Awareness & reach
  • Product & brand consideration

The Google AdWords auction depends upon three factors:

1. Your bid: Google Ads isn’t a compensation to-win stage. However, your bid influences your performance in the Google Adwords auction. Your company could win or lose depending on your bid. Place realistic and reasonable bids, versus over the top ones for the best execution and rate of profitability (ROI). Google Ads bidding strategies allows you to do things manually or automated.

Types of bidding strategies which Google offers:

  • Manual Cost Per Click (CPC) – Manual cost per click allows you to set the bids at either the keyword level or the ad group. This is considered as the best bidding strategy for new advertisers.
  • Automatic Cost Per Click (CPC) – Automatic cost per click gives all the control to Google to adjust your bids up or down. This will help you by giving the most clicks within your daily budget for that specific campaign.
  • Enhanced Cost Per Click (ECPC) – This strategy gives Google the right to increase or decrease your bids by 30%. Google will increase your CPC by 30% if the conversion is likely to happen and vice versa
  • CPA Bidding (Conversion Optimizer) – Allows Google to adjust bids to the average of certain cost per conversion goal that you have set. It has found that CPA bidding is more effective on display ads
  • CPM Bidding (Cost Per Thousand Impressions) – This strategy is only available for display network campaigns, this allows you to set the target bids that assemble after 1,000 impressions. CPM doesn’t charge you for clicks
  • Flexible Bids – The last one is flexible bids. It is located within your Google ads shared libraries, here you can find 6 different flexible bidding strategies.

2. Your Quality Score: Your Quality Score (which ranges from 1-10) outlines the worth, relevance, and past execution of your ads, keywords, and landing pages. A great Score can prompt lower promotion costs, as well as a better position across advertisement systems.

The formula to calculate quality score is simply:

( 1 + Landing Page Experience weight + Ad Relevance weight + CTR weight )

3. Your promotion augmentations: Using advertisement extensions you can improve your ad’s performance and visibility, like: by offering clients a telephone number for reaching your group. Increasing the value of your promotion can improve your odds of winning the advertisement auction. You can include extensions while making your ads.

In order to increase the CTR (Click Through Rate) the best-recommended practice is to use extensions in your ads, here are the extensions list which Google AdWord offers – 

  • AdWords Sitelink Extensions
  • AdWords Location Extensions
  • Affiliate Location Extensions
  • Structured Snippet Extensions
  • AdWords Call Extensions
  • Message Extensions
  • AdWords App Extensions
  • AdWords Callout Extensions
  • AdWords Price Extensions
  • Promotion Extensions

P.S. Note* Although, Google has announced that Message Extension will get removed by this year. 

It is not necessary to use all the extensions in your ads, based on the services, products which you offer, and based on the business and industry you can add relevant extensions. 

At the point when Google launches its ad auction, it also calculates the cost-per-click (CPC) by using this formula:

Actual CPC = Competitor Ad Rank / Your Quality Score + 0.1 

The actual CPC is what your business pays for each click that your ads get. This equation is the reason most organizations pay not as much as what they offer for a keyword. It’s crucial to know, however, that your business will never pay more than what you offer or bid.

Google AdWords falls as a paid advertisement platform under the marketing channel which is PPC (Pay-Per-Click).

Nowadays more and more businesses are taking advantage of Google AdWords and PPC campaigning to drive more traffic to their website and to generate more revenue. 

But what is PPC and how it is beneficial to the businesses?  

How Does Google AdWords Work? 

Google Ads offers a demonstrated advertising technique for organizations across businesses and areas. 

Its variety of focusing on alternatives, adaptable expenses, and various ad promotion types permit any organization, from local to global, to contact its crowd and keep its advertising cost within the budget.

Google Ads permits organizations to make unique ads for all the reaching users. 

These promotions/advertisements can show on the Google Search Network, as in Google search result pages, and on the Google Display Network, as on third-party sites. Google Ads additionally offers access to bidding options, campaign, and diverse targeting.

Check out this fast summary, if you’re looking for a quick review of how Google Ads works – 

How to set up Google Ads Campaign –

Here is the step by step guide to create a Search Ad Campaign:

1. Sign in to your Google AdWords Dashboard, Click on (+) sign to create a New Campaign

2. Select the goal according to your business whether you want to run your campaign for sales, brand awareness, leads, website traffic, or app promotion.

what is google ads

3. Then select the campaign type which you want to create like: Search Campaign, Display Campaign, Video Campaign, or Shopping Campaign. Put your URL and press continue.

4.   Then add your group name and add the keywords on which you want your ads to be shown, and click on save and continue,

what is google ads

5. In this step you have to create your ad by adding the URL, headings, descriptions. This information will be visible in the search engine when your ad will appear in SERPs.

6. Here you can select the targeting audience, location according to your marketing strategy

what is google ads

7. In this step you can set your daily budget the amount which you’re willing to spend on your ad on a daily basis. You can set your bid and can add the extensions as per your business requirements.

8. This is the last and final step for confirmation of your campaign. Click on save and continue and Hurray!!! your campaign is ready to run.

When you complete the process of making and setting up your campaigns, Google does review and approve your advertisements.

Following approval, Google can start demonstrating your promotions over the proper advertisement systems, similar to the Google Search Network or the Google Display Network. However, they must win the ad auction, to get featured in the Google search result pages.

These are Some Benefits of Running Google Ads – 

  • You can focus on multiple keywords simultaneously
  • Google Ads will help to boost traffic on our website
  • It will help to get more phone calls and more in-store visits
  • It gives you all the flexibility to stop and pause your ads at any point of time 
  • Ads which appears on the top of the page get immediate visibility as compared with other ads
  • Google Ads are not restricted to the size of any business. you can create and run your ad as per your budget.

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