Digital Marketing

Importance of Animated Video for a Business | Benefits of Animated Videos
Importance of Animated Video for a Business | Benefits of Animated Videos 800 450 Moshi Moshi

In our previous blog animated videos for business, we have already discussed the basics of animation, why it is important for business as well as different animation software for beginners. Now, let’s understand the benefits of animated videos.

In this blog, we will understand in detail why animated videos are important for a business. And what are the benefits of animated videos & explainer videos, that can help your business grow? Before that check out this video: 

Animated videos are incredible for sharing your business stories with your customers, sharing a relatable side of your business, and sharing highly complex ideas in a simple way. Animated Videos are the best medium to engage the audience, easy to understand, rich, & cost-effective. Give it a thought and create animated videos for your business.

benefits of animated videos

Here is we’re listing out some of the most important reasons:
  • Introducing your products and services
  • Explaining the characteristics of your business 
  • Attracting and converting new clients 
  • Making your business increasingly noticeable in search engine optimization
  • Boosting sales and discussions 
  • Helps in getting higher rankings
Let us go through some stats of video marketing:
  • 85% of the people who watch videos of your product and services are having a high chance of becoming a buyer. 
  • 90% of people feel that these animated videos are so useful for them during the decision making process.
  • According to a video marketing survey in 2020 by Wyzowl, 92% of marketers who use video says that it’s an important part of their marketing strategy.

There is various cloud-based animation video software on the internet, using which we can make explainer animation videos, presentation recordings for YouTube, product promotional recordings,  infographics, mobile application promotions, corporate videos, and much more.

benefits of animated videos

What Are Explainer Videos and Why Are They So Popular?

Explainer recordings are short, animated videos that clarify a thought in under 90 seconds. They’re fascinating and straightforward – with the assistance of a reasonable message and appealing visuals, these kinds of videos rapidly catch the crowd’s attention. An explainer video is useful and educational; it communicates what your organization offers, how it’ll assist your clients with their specific issues, and why the products or service your organization offers is the best option. Furthermore, it does all of that in under a couple of minutes.

What are Explainer Videos for?

Here are the most common uses & the benefits of animated videos. 

  • Presentations and Overviews: Explainer videos are an extraordinary method to present a subject or idea in a brief manner. This may be a fast review of your products, services, or organization.
  • Procedures: Explainer videos are an incredible method to separate a procedure or thought in a straightforward manner. Remember how excited you got when your teacher gave you an assignment just to watch a video? A similar principle applies here. 
  • Tutorial: No one needs to read a manual or chase down data. Explainer videos can offer simple demonstrations, step by step instructional exercises, or different information. These kinds of videos are unbelievably famous as confirmed by a 2014 Levels Beyond survey, which found that 67% of purchasers watch instructional videos.

benefits of animated videos

You understood the basics of the explainer video, Now let’s talk about the main characteristics of explainer videos are:

  1. Explainer videos are short: One of the best benefits of explainer videos is that they convey a business thought in only a couple of moments – explicitly, in 90 seconds or less. 
  2. They’re straight forward: They convey a message in a basic and concise manner. 
  3. They utilize animated characters: With the utilization of animated characters, explainer videos have a decent portion of humor and personality. 
  4. Meet the audience’s needs: With explainer videos, the most significant thing is to concentrate on the audience and their issues, so they can feel that you’re directing your message to them, and feel connected to your company. 
  5. They produce brand recognition: By speaking to your organization in each second of the video, utilizing your image colors.

Why are these explainer videos so popular?

With these characteristics, it’s easy to guess but difficult to think about why explainer videos are so well known; they convey the best sales pitch, every time. 

  • However, their popularity doesn’t stop there: 95% of individuals have viewed an explainer video to become familiar with a product or services – that is nearly everybody! 
  • They’re well known because they work: Animated explainer videos help online visibility, improve brand awareness, and improve sales. They accomplish such a great deal, that it will be ideal if we separate it point by point. We should begin with those
  1. They will boost your online visibility: Having an animated video urges your audience to remain longer. Videos are so amusing to watch that your crowd will play each and everyone they find!
  2. Furthermore, you’ll take advantage of it: Search engines like Google measure the time that your audience spends on your site. Additional time = Content is more interesting to individuals, and they’ll compensate for this by positioning your site higher in the search result pages. 
  3. Explainer recordings fabricate brand awareness: An extraordinary animated marketing video is totally customized to accommodate your brand communications. It utilizes your brand’s colors to assemble brand awareness since they’ll enable your audiences to distinguish that you are the one behind the business video.
  4. They improve sales and conversations: Explainer recordings boost sales by 20% all things considered, particularly if you install your video over the overlay on your landing page. 
  5. Your watchers will take action: It’s easy to make your watchers move toward any path you need. Sales videos are enthralling to the point that just by adding a source of inspiration to your video, you can help them subscribe to your newsletter, fill a form, download a particular material, and so on. 
  6. Increase shareability: Individuals love to share fun, intriguing data with their peers. Also, videos are the most common content on the internet! 
  7. Capitalize on visual and verbal learning: At the point when you combine visual and verbal learning, you make an exceptionally viable combo that builds the communicational intensity of your content. This is the reason why videos are so valuable, and explainer videos combine the entirety of that with charming visuals and a clear message, which strongly affects the human mind. 

Conclusion:

Apart from the above-said factors that add to business growth, the benefits of animated videos likewise are higher returns in your business investment. So, by using carefully created animated video, it will be easy to share the necessary message to your intended audience and remain in front of the market competition.

Moshi Moshi Media produces high-quality custom videos for our clients. We create videos that focus on the specific needs of the clients. If you are convinced, why not let us make an animated video for you? Have a look at our video models and afterward call us! We offer expertly made videos at an extraordinary value price. This is how we do it:

What is a video marketing strategy?

Video marketing is the strategy designed to create, curate, and utilize videos to promote the products or services of any business to their target audience.

Why is video so effective in marketing?

Video is effective because they are engaging, entertaining, and gives huge ROI (Return on Investments) to the marketers through different channels.

How to create an animation video?

There are various software available to create animated videos like Blender, toon boom, stop motion studio, etc.

Brand Consultation And Advertising Agency Defined
Brand Consultation And Advertising Agency Defined Moshi Moshi

People often confuse branding with advertising and vice versa. The line between the two services is blurred in the eyes of the general public. The two may closely work together, but they are separate and distinctive services. Brand consultation stays by the motto of studying the minds of the target audience first and then trying to position the brand in the right manner. They can do so by taking advantage of the strengths of the brand and the weaknesses of competing brands.brand consultation

Brand Consultation 

Brand consultants try to first understand the nature and objective of the company. They meet the representatives from the company and have several rounds of discussions. They understand the entire history of the company right from vision, mission, short-term goals, long-term goals, USP, brand strengths, brand values, target market, and target customers. After they have gained a thorough understanding of the company, they move towards the process of strategizing. 

Instead of directly communicating your brand’s features and benefits, a brand consultant helps in aligning your brand’s unique value with those people most important to its future, a.k.a. your customers. The brand consultancy also helps companies think through their brand challenges and struggles by making strategy based brand decisions. 

brand consultation

Advertising Agency 

An advertising agency, on the other hand, is a professional service dedicated to providing their clients with marketing and merchandising advice. Advertising agencies are hired to conceive and produce commercial messages including radio, TV, outdoor, internet, print, etc., for their clients. The agency provides a third-party perspective on the selling of the client’s goods or services. They can be hired for producing single commercial messages, or to create a complete 360º ad campaign. 

The typical clients that partake in business with ad agencies are businesses, corporations, non-profit organizations, and Government agencies. 

Advertising agencies now have evolved into companies that provide so much more than just ads. They have ventured into full-service agencies that provide a comprehensive menu of services, including branding, direct marketing, social media marketing, sales promotion, package design, product placement, media planning and buying, traffic, event planning, public relations, and sports marketing. 

There are a few key elements that distinguish the two services. 

Branding is Strategic and Advertising is Tactical

Brand consultation largely involves the development of a brand plan or the creation of a blueprint that will drive the brand strategy. They focus on building businesses and brands for long term goals. Brand consultation has a more holistic approach when compared to advertising. To further understand brand strategy, watch our video where we give you our take on it. 

Ad agencies focus on the implementation of strategies and plans. For example, if a brand already has a set image created by brand consultation, advertisers can then use that image as the basis for the brand’s media plans, ads, product design, etc.

Team 

Since there are several levels of hierarchy and experts in advertising agencies, the clients generally have to communicate with a set of employees for different requirements. The presence of bureaucracy and inflexibility in their business models can make it frustrating for the client because a lot of time is consumed in this process. 

But in a brand consultancy, a client has one point of contact, who is usually a consultant. This communication structure is not only a convenient option for clients, but it is also very helpful in efficiently achieving goals. 

Area of Expertise 

Brand consultants tend to have expertise in several disciplines. They are trained advisors with experience in several fields who build a broad view of the client’s business and its strategic challenges. Since they have expertise in several fields, they can solve broader business problems. They carry out an audit for your business, industry, systems, processes, and stakeholders. Brand consultants may also assist companies with strategies to improve research and development, sales, production, supply chains, operations, customer relationships, and retention strategies.

Employees at advertising agencies, in contrast, have expertise in a specific field. These agencies consist of creative individuals that excel in creating brand-building ideas, taglines, copywriting, etc. They come up with creative campaigns that quickly catch the attention of the masses. Television, radio, billboards, websites, etc., are used to push these campaigns in order to reach as many people as possible. Ad agencies are rarely asked to provide technical consultancy that may be outside their immediate area of expertise. 

brand consultation

In Conclusion 

With the above attributes, we understand the major differences between advertising and branding. These distinctions can be useful for brands that are looking to hire a consultancy or agency for their business needs.

Advertising agencies and brand consultants both support design and communication. But their main focus on brand strategy differs by either developing the brands or refreshing them. They are equally responsible for the success of those brands at the end of the day. 

When it comes to advertising agency vs brand consultants, brands must look at what their business really needs assistance with. Once they have pinpointed their concern, they can then hire either of these services.

Why Companies Turn To Digital Marketing To Survive COVID-19
Why Companies Turn To Digital Marketing To Survive COVID-19 Moshi Moshi

The ongoing Covid-19 pandemic has disrupted the functioning of the nation and many industries are still trying to cope with the New Normal.  All companies are burdened due to the changing scenario and have been vigorously experimenting with new ways to stand out in the competitive market. They are trying to overcome challenges and implement uncharted routes to sustain and grow amidst the pandemic.

This unprecedented event has shown us real difficult times but privileged times as well. As they say, every problem has a solution. This pandemic has introduced us to a whole new world.  While a few companies are fraught with uncertainty, most of the companies are becoming innovative and have utilized the lockdown situation to their privilege by shifting their businesses online.  Advertising agencies have seen an upsurge in the number of queries related to digital marketing and have been constantly recommending solutions.

Why are companies moving to digital presence?

The current pandemic has definitely changed the entire marketing landscape and even traditional marketing solutions have shifted to digital marketing.  Technology has proven to be a boon in such times for every individual and digital marketing has made things convenient for businesses due to many reasons.

Psychological impact on customers

Customers today are not comfortable venturing out. They are stepping out only in case of an immediate requirement. There is still a great sense of fear in people. And once the crisis resolves or rather gets easier on us, the psychological impact of the virus is bound to stay for much longer. The customers are still going to hesitate to visit the market place for any kind of shopping or other requirements. The entire consumption model will witness a change, pushing the customers to further resort to digital adaptation.

Retail has taken a major hit

With the entire nation going under lockdown; the businesses have taken a major hit. The current COVID-19 pandemic has highly impacted all the businesses, especially the ones that have had an only retail presence and no online presence. Digital marketing solutions have come to the rescue of these businesses. It provides them with a platform, to make their products and services visible.

 Reach the right customers

The pandemic has minimized travel and also prohibited transportation for a few businesses, nationally and internationally. Due to this, it is difficult for businesses to meet their customers or explain their products. However, digital marketing simplifies the process for businesses to be able to reach their target audience in any location and from any background. It also allows the customers to surf online, as per their requirement in choosing the right product.

It is measurable and convenient

Having an online presence helps the audience understand your company objectives or brand offerings, which helps them to build brand loyalty and credibility. Today, customers want to visit your website and check your social media pages before making a decision. They want to check your reviews and potentiality.

Especially in the current times, customers want to know the safety precautions you are undertaking without visiting your store or office. And all this information can now be provided to them online, at the comfort of their home.

But the question that would arise would be why digital marketing when you already have loyal customers who would still purchase from you. Digital marketing will help you not only widen your reach but it also helps in evaluating and measuring your customer base. This in turn helps you come up with innovative ideas for the growth of your brand. 

It is safe and accessible

Companies can be more accessible to the audience they are trying to reach. By having a presence on the web, your customers can reach you at any time and even now when the office is closed during the pandemic. By creating a website and implementing search engine optimization, social media optimization, search engine marketing, or social media marketing; your companies stand a better chance at garnering visibility. It also helps a company sustain itself in the competitive market since customers are able to find your business in the first few pages of Google Search and there are high chances of them reaching out to you before your competitor.

How digital marketing has helped a few businesses cope with the pandemic?

Out of sight is out of mind. With the current pandemic situation where most of the businesses are either working from home or non-operational; the only way right now to be in the sight is by being online.  A few are still wondering, why digital marketing has become a fundamental need for most of the companies today, Digital marketing is definitely a requisite need today to reach out to your audience.

For instance, a few retailers like grocery stores and food retailers have been operational during the pandemic, but a few were still not able to meet the demands of customers entering the store due to the limited supply of the products.  However, customers were able to find the products online. Brand’s online presence and delivery have really helped the customers acquire the necessary products.

Educational institutions and individual businesses have also taken to online presence and digital marketing. Digital marketing has not only helped them market their services to the right audience but also strengthen their brand image by providing the right information. Most of them have also taken to online teaching and are also releasing YouTube videos on various educational and informative topics. This has helped enhance their brand credibility.

There have also been businesses that have been existing for a really long period in the market and are used to retail presence. While it has been easier for startups to cope with the changing model, a few businesses are still trying to adapt to the change.  We are all aware that changing a long term mindset is an extensive process and it is complex to break the barrier of culture change. This is where advertising agencies have been playing a major role in helping the businesses cope with the changing model and make them realize why digital marketing is now going to be a necessary marketing strategy. They have been using their knowledge and experience to not only help the business compete online, but have also been assisting them understand the online market.  

Google Virtual Visiting Card for India : Here’s How It Works
Google Virtual Visiting Card for India : Here’s How It Works Moshi Moshi

Google Virtual Visiting Card

Your people card on Google, yes, an International online Visiting Card that you can use in various ways.

On August 11th Google launched a new feature in India for ordinary people who want to add their name to Google search called “Add Me To Search”. This feature allows individuals to highlight themselves in search results like never before.

You must be wondering, how is it possible to find the right person or information that you’re looking for, as there are many people who share the same name and it is really hard to know who’s who on the internet!!

With this new Google feature ‘Add Me To Search’ now people can register their name profiles and make them appear against the name search queries. These are the Google visiting cards on Google SERPs (Search Engine Result Pages). It allows you to modify your appearance in the SERPs. You can add your name, hobbies, email address, phone number, social media links, and even your work profile.

Google Search Product Manager Lauren Clark said, “The new feature is aimed at helping the millions of individuals, influencers, entrepreneurs, prospective employees, self-employed people, freelancers or anyone else out there who wants to be discovered and help the world find them. Starting today, users across India can discover the People Cards on their mobile phones, in English,”.

“The safeguards include mechanisms to protect against abusive or offensive content and limiting the experience with only one People Card allowed per Google Account. For every new card, the user must authenticate the account with a unique mobile number,” she said.

Google Virtual Visiting Card

Individuals cards are intended for entrepreneurs, performers, business professionals, consultants, freelancers or anybody hoping to develop their online presence.

Here’s how you can create your own ‘Google Virtual Visiting Card’ 

The individuals who want to make their own Google virtual visiting card can do so by either searching by their own name or entering a search query “Add Me To Search” in Google. You can’t do this on a desktop browser as of now, only the mobile browsers are supported right now. 

Before you do that, ensure you’re marked in to the Google account which contains the data you wish to include in your card. 

Step 1:

Search for ‘add me to search’ in your mobile browser and click on get started.

Step 2: 

After you click on get started, Google will take you to the next page where you have to fill all your details like your name, location, occupation, education, hobbies, website link, social profile links, phone number, email id etc. 

The more information you provide to Google it makes it easier for people to find you. Though some people don’t want to add their phone number in this case, it is mandatory for authentication purposes. It will prevent you from spammers who can create a fake person card with your name.  

Step 3:

Fill all your details and click on preview, check all the details, and click on the Save button. Hurray! your person card is created successfully. 

If you’re not located in India, No worries you can still create your people card by using a VPN. 

Conclusion

This new feature by Google, like Lauren Clark said, is going to help so many freelancers, self-employed, entrepreneurs and startups. This can be a new way of branding, reaching out to your audience, and promoting your brand under your name.  You’re just 3 steps away from your own Google Virtual Visiting Card, making your online presence with Google’s new virtual visiting card today. 

What is virtual visiting card?

Google virtual visiting cards are virtual cards that can be created on Google Search. These cards are designed to help people who want to be discovered online and who want to share their work.

Build Your Brand With Insta : 4 Tried-and-True Instagram Branding Tips
Build Your Brand With Insta : 4 Tried-and-True Instagram Branding Tips Moshi Moshi

Followers may come and go but Instagram branding goes on forever. Instagram is no more a destination for private accounts, it’s for a whole lot more. Businesses are slowly shifting to social media branding through Instagram. Many small businesses start their company through this social networking service. 

Instagram has the highest engagement with followers of brands. It is a two-way communication model where brand followers can easily pose questions about products and services, and receive quick responses. This helps brands create personal interactions and relationships with their customers. 

Instagram Branding

It is also the most visually and aesthetically pleasing platform which allows the website to revolve around imagery. Photographers, graphic designers, artists, and models have a great opportunity to grow their businesses and creativity. 

As people move towards image-oriented content, Instagram receives 68% engagement between brands and users, while Facebook only receives 32% engagement for the same. With twice the engagement, Instagram becomes the perfect destination for digital branding. 

With the help of Instagram branding, companies can share their business, connect with interested users, upload pictures of their products and services, and overall increase their Return on Investment. 

The following are some tried and tested Instagram tricks and tips that will boost your brand and improve its image in the eyes of followers. 

CREATE AN EXCLUSIVE BRAND HASHTAG 

The most discussed Instagram tip is to create a hashtag that can exclusively be used by the company to share its messages and images. 95+ million posts are generated on Instagram every day and with the help of the hashtag system, the right content reaches the right people. These hashtags can be words, phrases, or titles that include the name of the brand or any brand-related lingo. 

Customers may already have a brand hashtag they use online, without the knowledge of the company. The company can either join in the same hashtag or create a new one that fits their branding needs. 

#brandname can be created by the company for Instagram branding. They can post images of their products and add the hashtag to their captions and bio. These hashtags are clickable which allows interested users to search for more products and reviews with the same tags. 

For example, Sabyasachi has effectively used hashtags on its official Instagram page. Every post has #Sabyasachi, #TheWorldOfSabyasachi as common tags, and additionally, they add #BridesOfSabyasachi or #SabyasachiJewellery based on posts of bridal lehengas and jewelry. These hashtags are easily searchable and there are more than 500k plus posts with tags related to the company. 

These hashtags help businesses categorize their posts, attract followers, increase overall engagement, reach the target audience, and strengthen their brand image. E-Commerce brands especially benefit from this Instagram trick. 

CONTENT MANAGEMENT IS THE KEY 

Instagram Branding

Aesthetics attracts the eye. It is fundamental to have a visually pleasing Instagram page otherwise no one is interested. Products generally appeal to customers when they look a certain way. It will be to the benefit of the brand if they come up with themes for their page, as it can help them market their products better. 

In order to have a cohesive page, use the Instagram trick of filters. Filters can make or break the aesthetic of brands. Using one specific filter throughout the page can enhance the brand’s appeal. 

The application of brand colors to the images posted on the page also has its benefits. Customers soon associate colors to brands, like red and blue for Pepsi. This association will trigger the customer’s memory about the brand whenever they see these colors, thereby creating a strong brand image. 

PROMOTIONAL CAMPAIGNS OR CONTEST

Another great Instagram tip is to run a contest or create a promotional campaign. Promotional ads can include videos or posters that have a strong message about the brand or a cause it supports. The customers’ sentiments are targetted and they try to be a part of it by posting on their own feeds with relevant hashtags. 

Contests on Instagram are generally well-received by users. These contests may range from giveaways to “posts pictures of yourself with our product and get 10% off on your next purchase.” Brands can give the users a particular hashtag they are supposed to use and they can include this tag on their bio as well. Rules can also be added in the description so the users know how they can enter the contests. 

Several skincare brands organize contests for their followers in which social media influencers are asked to promote their products on their pages. These influencers test out the products and give reviews to their followers and persuade them to try it as well. The brand is then able to reach a larger audience who can learn more about their products and purchase them in the future. 

Everyone likes free goodies, many interested customers come flocking to these contests and try to win gifts. It also helps in boosting sales of the company’s products. This further helps the brand engage with their clients on an intimate level. 

OFFER SALES ON POSTS 

A company’s Instagram branding can become impactful if they try to include sales for their products and services. Sales help in bringing traffic to the Instagram page and the number of followers increases as well. 

The caption of the posts can include promotions and offers. Codes for availing discounts can be mentioned along with the terms and regulations. Users can visit the website that should be linked in the bio. This reduces the effort from the customers’ side. 

Instagram stories can also be used to inform people about the sale. The sale can become more exciting if a time frame is established. For example, “the sale will last only 2 hours so visit our website now.” This will create excitement amongst buyers. 

IN CONCLUSION

Instagram Branding

Instagram branding can uplift a business by creating a favorable image in the public’s eye. Companies that maintain a level of transparency with their followers have a good relationship with them and are more trustworthy and influential. Brand loyalty is soon established among product users. Their competitors in comparison, who don’t maintain an Instagram page are at a disadvantage. 

It may take a while to figure out what is the best way to market a business on Instagram but with the help of the above 4 tips, companies can create a basic framework on what their focus should be. These tips will reduce the guesswork that they may have to sit through. Receiving the required traffic on these businesses may take a while but with the right Instagram tricks, the number of followers and posts will increase. The company will then easily be able to reach its goals. 

The Importance of Content in Social Media Content Marketing
The Importance of Content in Social Media Content Marketing Moshi Moshi

Social media is the main source of digital marketing in the current era. It drives the forces of quality content and reaches millions of people in the shortest time duration. It increases the brand’s traffic, customer satisfaction, SEO, and brand loyalty. Most companies try to stay at the top of their game with their social media marketing. And with the right content, they can further boost their brand. 

social media content marketing

Content is a broad category that encompasses anything that can be marketed. For social media marketing, a mix of different types of amazing content is the key. Content is the first thing that customers notice while purchasing any product or service through social media. If the content does not meet the customer’s expectations they are likely to not purchase anything even if the product is adequate. 

There are several types of content that can be used effectively to strengthen a brand’s social media marketing strategy. 

Types of Content 

Images

Visual content is highly regarded on social media. It is understood quickly by followers and does not require any decoding. Visual content is easy to create as people can use their smartphones to capture images. They can edit these images with apps that provide features such as filters, crop, exposure, etc. 

The best platforms for image-centered content are Instagram and Pinterest. Facebook, Twitter, and Snapchat are also well-known platforms for visual content. 

Posts and blogs 

Written content can be extremely persuasive and brands must try to use it to the best of their abilities. Content is considered well written when one has a good grasp and command on the language. It is a great way of sharing information with customers about the brand and its products. If the written blogs and posts provide useful information, customers are likely to trust the brand more and purchase their products. 

Blogs can help increase more traffic to the brand’s page, as it increases SEO and audience engagement. 

Video 

Another great type of content is video marketing. It has gained mass recognition in recent years and is widely used for social media content marketing. It helps create a relationship with the audience and increases the return on investment. 50% of customers are more interested in video content than any other form of content. 

social media content marketing

Video content can be designed based on what the target audience wants to see. Brands can shoot “How to” videos and product demonstrations that teach customers about the usability of the product. This can be an effective social media content marketing strategy to influence them into buying the products. 

Platforms such as Youtube, Facebook, IGTV (Instagram), Linkedin and Twitter are ideal for video marketing. 

Infographics

Infographics are digital visuals that help to explain concepts with statistics and text. They are used to convey ideas that are complex in nature. It is an effective way of communicating with followers by using simple words and clear images. Infographics require a great deal of creativity as well as research. 

Importance of Content 

Brand reputation and trust 

Customers tend to create an opinion about the brand when they see good content. If the content is insightful, they tend to value the brand more. With this, brands establish a certain level of trust with their customers which in turn, builds a positive brand reputation. And if the brand is publishing content on a third-party portal as a part of their outreach strategies, the brand then seems to be more reliable and reputable. 

Helps improve SEO

The visibility of any digital brand depends on its SEO strategy, and content is the best way to improve it. The more a brand posts on their social media, the more traffic they tend to generate. But sometimes, posting frequently may not result in increased traffic but it does give a chance to rank more keywords. 

Frequent posting about various topics by the brand on their website or blog gives visitors a chance to view different types of content. They spend more time on these portals which leads to higher on-site time, which further boosts SEO. 

Customer relationship 

Several brands depend on loyal and long term customers for their main source of revenue. And if these brands wish to retain this stream of revenue, they must establish a good relationship with their customers. This is where the quality of content plays a huge role. Content is an important part of establishing trust and building healthy relationships. 

The kind of content produced by the brand ensures repeated sales. If the content is engaging, customers are likely to purchase from the brand again.

Sets you apart from the competitors 

Having an edge over your competitors is a part of every business’s strategy. Social media content marketing can be one of these strategies because content can make your business seem special. 

The language of your content can also differentiate you from your competitor. A unique style of content can help your brand seem distinct and exclusive. 

The kind of content your brand creates can decide the customer’s preferred style. They will purchase from the brands that employ creative content on their social media. 

Cost-effective 

Another importance of content in social media is that it is one of the most cost-effective ways of digital marketing. Small businesses, that don’t have huge capital set aside for advertising, can benefit from social media content marketing. The affordability of content marketing is very attractive to brands and they invest their digital marketing budgets on the same. 

Content also ensures great Return On Investments due to its affordability. Content marketing produces 3 times more leads when compared to paid ads. 

Examples of social media content marketing 

To understand how social media content marketing is beneficial for businesses, let’s look at how brands have used content in the best way possible. 

Share A Coke 

This is a widely talked about a marketing campaign that broke the internet. This campaign originated in Australia where 100+ common names were written on coke bottles along with #shareacoke. These bottles sold fast and customers were persuaded to share their bottle on social media with the hashtag.

Everyone wanted to be a part of this trend because the campaign was well strategized. The campaign targeted those who are constantly engaging and active on social media platforms such as Twitter and Facebook. 

This social media content marketing strategy made the campaign highly personal and engaging. The use of common names made consumers feel that it was designed just for them. It also made people feel like they should share a coke with loved ones and feel a sense of closeness with others. 

This strategy not only helped coke sell thousands of bottles, but it also improved the brand’s reputation and credibility. The campaign also portrays the importance of content in social media and how it can be marketed in the best way. The campaign continued to grow after its commencement in 2012 and is often considered by the experts as one of the best content marketing campaigns. 

TED 

Another great example of social media content marketing is TED. TED organizes global conferences and invites some of the best thinkers of our time. The reason TED is so successful is that it does not aim at boosting its SEO. TED mainly focuses on its content and has understood the importance of content marketing. 

They only invite highly reputed people to come and give talks on trendy matters that their followers would be interested in. These topics are diverse in nature but have a positive effect on the listeners. The organization also understood the importance of free quality content and started sharing their videos on Youtube to reach more people. Currently, TED has more than 17 million Youtube followers. 

In conclusion 

Social media content marketing is very effective if it is used correctly. Several brands have gone wrong with their content, which has hampered their business. For example, Ogilvy India suffered a backlash when they tried to market Kurl-On mattresses by showing a cartoon of Malala Yousafza falling on a mattress after being shot and then bouncing back up towards accepting an award. This led to hurting the sentiments of people since the content was extremely insensitive. 

Brands must be careful and sensitive to their image. They can reach out to a good advertising agency, who can help them strategize their campaigns in a positive light, and not evoke any negativity. By doing this, brands can enjoy the benefits of social media content marketing.

Creating Quality Content In 2020
Creating Quality Content In 2020 Moshi Moshi

Content Marketing trends have changed big time and continue to do so. Especially in 2020, when the pandemic has caused innumerable content creators to surface. The ‘content clutter’ is causing havoc on the internet. People are getting overwhelmed, not just by consuming so much content all at once but also by the pressure of how to create quality content, as fast as possible, in minimum intervals. There are specific areas in an Internet marketing company that works towards keeping track of content and the trends to follow.

People who are creating content may or may not be aware of how they’re doing. They may use tools like Google Ads to increase reach, and Google Analytics to analyze the impact of the content. However, there are content wizards, who are so good at creating amazing content, that their content alone, can teach us a thing or two. 

  • TED

TED is a video content medium, that provides a platform to industrialists, entrepreneurs, and pretty much people from every field to share their anecdotes and experiences. TEDx has millions of followers on YouTube and with its start in 2010, they were clear that people want to learn, be informed, and consume content that provides some value to them. Hence, they continuously did and are doing the same by following the content marketing trends.

  • Jay Shetty

The brand that ‘Jay Shetty’ is, wasn’t this big initially. Jay Shetty’s story is similar to Robin Sharma’s book title ‘A Monk Who Sold His Ferrari’. Only in this case, Jay Shetty was a monk who, because of his monk-life lessons, got many Ferraris.  He started to provide lessons to the rest of the world. The approach of his presentation became his unique selling point. The power of his high-quality content lies in an omnichannel presence towards his audience via the art of storytelling.

how to create quality content

Useful Tools To Create Quality Content

Generating great content ideas is a creative process but with changing content marketing trends, the ideas are right in front of us. One thing we learn from online creators is how to create quality content. However, there is a whole process that goes into providing quality & good content for websites. There are some key points that can help with the high-quality content & give more relevance, reach, and respect to it. 

SEO

When it comes to search engine optimization, content marketing trends don’t matter. SEO is the everlasting tool for high-quality content. Good content for websites you own is the one that has been well researched in the keyword area. Keyword research gives your content wings, if you will, to go anywhere on the web. 

Multimedia

High-quality content is created by keeping in mind the audience. You don’t want them to get bored and as psychologically proven, Visuals are highly recommended for a better understanding of any content. Videos, GIFs, Images, infographics are all likely to keep the audience hooked till the end. If your content quality will enhance, so will your brand value. 

Formatting

Most of the content online gets shrugged off due to poor formatting. The heading is the first & only thing that attracts an audience and a high-quality content consists of catchy & crisp heading. Keeping paragraphs short is another content trend. People don’t like to read long paragraphs & prefer shorter ones, which also makes your content richer in terms of content consumption. 

The readability increases with shorter paragraphs and readable fonts. So for high-quality content, choosing the right font is also another way to up the game. Using a balanced language throughout with all the questions answered. Working on the formatting will give your content an A-one quality.

Determining Marketing Goals

When you create content, you first think about what resonates with your brand and your target audience. In the age of rapidly changing content marketing trends, having a marketing goal is the first step to giving your content quality.

Look for the most popular and effective marketing tools and then determine your marketing goal. Know what your brand needs. Having a goal will give you a purpose to create more and more quality content. Create short-term goals and experience short-term success for long-term ones. Once you set a goal, work only towards that goal. A monthly plan or a weekly one, as per your convenience. 

Consumer Value

When we talk about creating quality content, the first thing we note is consumer value. Any content is quality if it’s giving something to the person consuming it. It can be in the form of information, entertainment, or materials like links, pdfs, book recommendations, or ebooks. An audience will come back to your content only if they get something out of it. Give them as much value as possible. That alone is enough to start off with creating high-quality content.

Collaboration

How to create quality content in 2020? Ask influencers or affiliate marketers. This year has given tremendous opportunities for internet rulers to rule and be rich. If your content is providing consumer value, brands will approach you soon enough for you to promote them with your content. 

If you have a brand approaching you for promotion, you need to make sure that the brand is reliable and is resonating with your own brand value, only then will your promotional content be of quality. 

Apart from that, Guest blogging & other medium collaborations are also a great way to up your content game.  

how to create quality content

How To Create Quality Content:

1. RESEARCH

The first step shall always remain – Research. Nothing can go right without thorough research. You need to research your content, niche, audience, competitors, marketing strategy, and everything that enhances your content quality.

2. PLAN

After fruitful research, plan your content according to the platforms you’re going to publish it too. Compare the target audience and strategize how much time you’ll take to create your content. Accordingly, provide teasers to your audience about the content you’re working on. Like the Guessing Game or Polls. This will keep your audience hooked, even before your content gets published. 

3. CREATE

Create your content with your plans intact and your research in hand. Keep pointers using an index card or a planner of the elements you need, to create high-quality content.

4. REVIEW

Now, review the content you’ve created, edit the visuals, text, language, or style wherever necessary, with an audience mindset. You’ll understand what your audience would like and what they may not.

5. PUBLISH

Once you’ve analyzed the content, share it with your audience. Reply to every comment possible and keep an open mind to receive constructive criticism, which is also a contributor to creating quality content in the future.

Conclusion:

With such tools and steps, you can create quality content without wasting your time. Creating good content in 2020 is like being true to yourself and your audience. Research and create with all things in mind, your website will have lots of organic visitors. Take the example of TED, Jay Shetty, Seth Godin, Simon Sinek and so many more online musketeers, whose content quality has been top-notch and who’re still working towards high-quality content every day. You can also take the help of a creative agency as it works towards creating quality content or helping brands to do that.

The one more key to creating high-quality content is also to not get carried away with one type of quality content. Instead, after sharing one, start working on another higher quality content. Because we know, if the consumer is the ruler, the content remains king, and quality content stays for a long time.

What are you waiting for? Start creating!

Influencer Marketing Campaigns Launched During The Pandemic
Influencer Marketing Campaigns Launched During The Pandemic Moshi Moshi

The landscape of marketing is changing at a rapid pace. Today, influencer marketing campaigns have become one of the most vital marketing strategies implemented by brands. 

Especially in 2020, when the whole world was succumbing to the unprecedented lockdown due to the ongoing pandemic crisis, the only way for brands to reach their customers was through digital platforms. Brands have successfully leveraged that by communicating their messages and offerings through a set of influencers on Facebook, Instagram, or Twitter.

With influencers becoming an essential source for communicating the messages and reaching out to the consumers, the brands highly depend on these influencers to gain traction and increase their brand visibility. During the ongoing pandemic, advertising agencies were seen assisting brands to launch influencer campaigns for different purposes. 

We are listing out a few brands whose influencer campaigns appealed to us. These campaigns were launched for different purposes like spreading awareness on the importance of safety, informing the consumers about the safety measures implemented at public places, instilling a sense of responsibility and kindness in people, encouraging people to spread positivity and inspiring them to take a healthy lifestyle to deal with the pandemic.

Payal Singhal #PSPrints

Payal Singhal is a South Asian fashion house that deals in modern Indian bridal and occasional wear. The designer focuses on comfort, value for money and wearable garments with contemporary and minimal aesthetics. The brand is now expanding into a lifestyle brand with lifestyle products, accessories, home decor and more. 

As a result of an ongoing pandemic, the brand launched an influencer marketing campaigns #PSPrints to spread awareness about the significance of social distancing and wearing a mask, thus introducing its range of designer masks to the consumers. 

Through the years, the brand has built #PSGirls and #PSMen community, which supported the brand to reach 50 influencers for the campaign. The brand leveraged their existing community for creating an influencer marketing strategy by engaging with prominent names like Mouni Roy, Maria Goretti, Shaheen Abbas, Shamita Shetty, Drashti Dhami, Monica Dogra, Tanvi Malik, Arjun Bijlani, Siddharth Kannan, Priyaank Sharma and many more for the campaign. 

The campaign #PSPrints focused on highlighting the importance of wearing a mask along with hashtags #stayhome #staysafe #flattenthecurve. The brand also took to some charity and donated part of their proceeds for the homeless and animal welfare. 

influencer marketing campaigns

Godrej #hair4you

Godrej Consumer Products Limited is the largest home-grown home and personal care company in India. The brand introduced Godrej Professional with products in hair care, colour, styling and keratin category. These products are said to be the first-ever professional hair colour & care range, designed for Indian hair. 

Ever since the lockdown, grooming was the least priority for the consumers and thus, hair care. Hence, once the lockdown rules eased, the brand created an apt influencer marketing strategy. The brand rightly engaged with the influencers to not only announce the launch of its products but also communicate the safety measures. The brand collaborated with influencers like Minnie Rohilla, Ritabhari Chakraborty, Geet Roy, Madhu Shalini, Alivia Sarka, Geetashree Roy, Rajni Dwivedi and others across Indian cities to showcase the hygiene and safety measures that the salon chains have incorporated. 

The campaign #hairforyou was launched as an extension to the Suraksha Salon Program with an aim to help the Indian salon industry retrieve and restore the confidence of a consumer.

influencer marketing campaigns

Tata Capital #WeCountOnYou

Tata Capital is the financial arm of Tata Group that simplifies a customer’s journey by delivering a better experience through its digital service. The brand highly stands for the tagline ‘Count On Us’, instilling confidence among its clients and ensuring trusted services. 

However, amidst the ongoing pandemic, the brand turned around its tagline and launched a responsible campaign #WeCountOnYou. Through its campaign, the brand wanted to instill a sense of responsibility and kindness in individuals and encourage them to initiate small acts of kindness and contribute their bit towards society. 

The brand designed a simple yet powerful influencer marketing campaign with influencers like Atul Khatri, Gunjan Taneja and Pranav Sapra talking about various things that people could count on them for and concluded the video with one question – ‘What could we count on you for’. Through this, the campaign resulted in increased engagement and boosted optimism amongst people, thus reflecting the brand’s core values. 

The main aim of the campaign #WeCountOnYou was to spread positivity around and inspire people to highlight stories of goodness and kindness. 

FujiFilm #dontjusttakegive

Fujifilm India Private Limited is a pioneer in imaging technologies and one of the best-regarded camera brands worldwide. The brand launched an influencer campaign for its INSTAX range of cameras that produces stunning instant prints in vibrant colours. 

During the ongoing pandemic, research suggested that giving to others results in better well being rather than having more to yourself. Basis this, the brand aimed to showcase how giving is the basic foundation of human connection and helps an individual thrive and grow. The brand creatively used its product’s USP to increase engagement, brand awareness, and spread positivity and happy memories around.

The brand released a social film on ‘Don’t Just Take, Give’ to spread happiness and inspire people to capture beautiful moments of love and care. The film features prominent personalities like Lisa Mishra, Rohina Anand Khira, Rina Charaniya Hural, Shivali Oswal, Shreyashi Debnath, and others, highlighting the essence of ‘giving’ and how it is underrated. 

Through the campaign #dontjusttakegive along with #instaxgives, the brand wanted to showcase the importance of creating memories and encourage people to share the same with others, in the form of a print.

Ministry Of Ayush #MyLifeMyYoga

The Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy (abbreviated as AYUSH) is purposed with developing education, research, and propagation of indigenous alternative medicine systems in India. The ministry runs multiple healthcare programs, primarily aimed at the rural population. 

On account of the ‘International Yoga Day’  during the pandemic, the brand wanted to bring a sense of positivity amongst the audience and inspire them to practice yoga at home for a healthy lifestyle. The brand, along with the Indian Council for Cultural Relations (ICCR) launched an online video blogging contest #MyLifeMyYoga for the same.

The brand took a tactful approach and leveraged ongoing talks on a healthy lifestyle as a part of their influencer marketing strategy. The brand engaged with prominent influencers like Kareena Kapoor Khan, Akshay Kumar, Anushka Sharma, Milind Soman, Shilpa Shetty, and others to encourage people to participate in the contest by posting their yoga video with a short message describing the impact of yoga in their life.

The influencer marketing campaigns #MyLifeMyYoga aimed to spread awareness about Yoga and its positive impact on life while inspiring people to switch to a healthy lifestyle. 

influencer marketing campaigns

Such campaigns have been successful in instilling a sense of responsibility in people, boosting positivity, spreading awareness, and encouraging them to take the right course of action when the times have been tough. 

We hope for the brands to continue making such positive differences in society through their influencer marketing campaigns.

Tips for Content Marketing Scaling in 2021
Tips for Content Marketing Scaling in 2021 Moshi Moshi

Every growing business has been actively trying to scale their content marketing. You may be one of them because everyone is Googling tips for content marketing. According to a survey, scaling content marketing is one of the biggest challenges that marketers face. This comes as no surprise since creating quality content takes time and resources. The content that you produce should not only align with your business, but it must also promote it.

tips for content marketing

It can be very challenging to think of ways to scale your marketing. But if you do it right, you can benefit from it. To make your life easier, here are a few tips on how to scale content marketing:

Strategise a Goal 

To facilitate the requirements of your growing business, you must plan your content ahead of time. Take time out of your schedule and decide what you would like to achieve with content marketing. It is best to attract a wider audience because different types of customers will flock your way once your business starts to grow. 

Go back to the basics and jot down the who, what, why, and how? Ask yourself, who are you creating the content for? What does the content creation procedure look like? Once you begin to answer these questions, then you can design metrics that work for you. Your content goal should always reflect your overall content marketing strategy. 

tips for content marketing

Grow the Team 

If you really want to scale your content, then one of the best tips for content marketing is to hire a bigger team that specialises in content writing and content curation. Having a team can help you speed up the process and you can easily create more number of posts for social media or clients. 

One of the most viable and economical options is to hire a communication agency that provides professional content production services. Professional writers can help you scale as fast as you want and they will produce the kind of content you are looking for. With outsourced help, you will not have to deal with the burden of managing another in-house department. 

You can even choose to use the same communication agency for other professional services that align with the content you require. This is a great way to get a comprehensive and cohesive marketing strategy. 

You can share content guidelines/rules that the outsourced agency must maintain so that the content produced by them aligns with your brand voice.  

Adopt Technology and Automation

Every growing business needs to adopt newer technology and automation to meet organisational goals. Technology can speed up the process and eliminate the repetitiveness of work. With the help of AI-powered software, your team can write quality content. Software such as Grammarly helps users correct grammatical errors. This software not only increases the overall output of various types of content but also makes it easy to curate excellent and error-free content. 

Automation is also a highly recommended tip for content marketing since you can use automation for just about everything. From scheduling posts to creating personalised content for each user, automation will help you distinguish yourself from your competitors. 

The adoption of the above will help you find time for other important tasks. Softwares can optimise your content and result in higher click-through rates. 

It is definitely a good choice to invest in these technologies as the burden on your team will reduce drastically.

Specialisation 

There will be situations where you require different types of content all at once. To face this challenge at hand, the best tip is to have writers that specialise in specific types of content. For example, you can have people who specialise in writing social media content, copywriting, blogs or long content, brand names, etc. 

But if you have a small team of writers, then you can facilitate them with the necessary training and resources, so that they can provide you with favourable output. 

Communicate 

When working with a team of writers, it is ideal to communicate and allow them to share their thoughts on specifics. Holding regular meetings will foster creativity through brainstorming, uncover unique and one-in-a-million ideas, evaluate the strengths and weaknesses of existing content, share industry news and opportunities, and finally, provide a platform for strategizing and prioritising content. 

These meetings are also a great way to ensure that 2 people are not doing the same work. Communicating with each other will keep the team on their toes and help write good content. 

Repurposing Content

It is never easy to write thousands of words of content and it is definitely not easy to scrap those words because your clients didn’t like it. Instead of pressing the delete button, you must learn to keep this written data in your archives. Every growing business, like yourself, must learn how to repurpose the existing content and reuse it in another project. 

Repurposing content is a great way to save time, money, and efforts. It helps you reach more leads and extracts more value. It also helps create very valuable content for a different set of buyer personas by being highly targeted and relevant. 

Be Selective with Content Production

If you are a rapidly growing business, then work on projects that have the greatest value. Another tip for content marketing is to prioritize all projects that will definitely bring you traction. You cannot waste precious hours on projects that will be of low significance to your business. 

Focusing on one or two big content projects will help deliver quality results that are bound to bring in more business to your organisation. Make sure you constantly evaluate how your big projects are doing and revamp them depending on your goals. Focus on promoting these important content projects through your website, blogs, and social media platforms. 

Build Outreach

The best tips for content marketing is to incorporate SEO marketing. Content that has low SEO value is likely to not perform that well. In order to receive a good amount of traction, you will need links. But remember, there is a right and wrong way of linking. For the best possible outcomes, follow this procedure: 

  1. Create very good and engaging content.
  2. List out reputable and high-ranking sites that are authorities in the subject matter you are writing about.
  3. Try to ask them for links or guest postings on their sites in a very respectful manner. 

Note: Don’t waste your content by guest posting on low-quality sites. Partner up with quality and reputable sites to get the best outcomes. 

Prepare for the Future 

Our last tip for effective content marketing is to strategize and prepare for the next big thing. You will have to learn how to use content in the most effective manner. You can prepare ahead of time by creating a content strategy that contains blogging, SEO, social media, email marketing, lead nurturing, PR, and marketing automation for maximum impact.

Conclusion 

Content marketing is definitely the next big thing. You can skyrocket your brand with cotent marketing, if you have not previously tried to scale your content marketing, then it will be a challenge. Content writing and curating is a time taking and tasking job. A lot of research, rewrites, and edits are required before any content can be published. 

The best thing to do would be to take it slow and eventually follow the above tips for content marketing. Find a way to make the content work for you and scale your content marketing!

Digital Marketing Case Study: Ministry of Ayush

Digital Marketing Case Study: Ministry of Ayush 1200 675 Moshi Moshi

How Moshi Moshi created India’s Biggest Video Blogging Competition for ‘My Life, My Yoga’ campaign that reached 350 million viewers and received 37000+ entries The Ministry of Ayush, in collaboration with The India Council for Cultural Relations (ICCR), launched an online campaign for International Day of Yoga on 21st June 2020. The campaign titled ‘My…

https://moshimoshi.in/ministry-of-ayush-case-study/

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