Digital Marketing

why digital marketing

Why Companies Turn To Digital Marketing To Survive COVID-19

Why Companies Turn To Digital Marketing To Survive COVID-19 800 450 Admin

The ongoing Covid-19 pandemic has disrupted the functioning of the nation and many industries are still trying to cope with the New Normal.  All companies are burdened due to the changing scenario and have been vigorously experimenting with new ways to stand out in the competitive market. They are trying to overcome challenges and implement uncharted routes to sustain and grow amidst the pandemic.

This unprecedented event has shown us real difficult times but privileged times as well. As they say, every problem has a solution. This pandemic has introduced us to a whole new world.  While a few companies are fraught with uncertainty, most of the companies are becoming innovative and have utilized the lockdown situation to their privilege by shifting their businesses online.  Advertising agencies have seen an upsurge in the number of queries related to digital marketing and have been constantly recommending solutions.

Why are companies moving to digital presence?

The current pandemic has definitely changed the entire marketing landscape and even traditional marketing solutions have shifted to digital marketing.  Technology has proven to be a boon in such times for every individual and digital marketing has made things convenient for businesses due to many reasons.

Psychological impact on customers

Customers today are not comfortable venturing out. They are stepping out only in case of an immediate requirement. There is still a great sense of fear in people. And once the crisis resolves or rather gets easier on us, the psychological impact of the virus is bound to stay for much longer. The customers are still going to hesitate to visit the market place for any kind of shopping or other requirements. The entire consumption model will witness a change, pushing the customers to further resort to digital adaptation.

Retail has taken a major hit

With the entire nation going under lockdown; the businesses have taken a major hit. The current COVID-19 pandemic has highly impacted all the businesses, especially the ones that have had an only retail presence and no online presence. Digital marketing solutions have come to the rescue of these businesses. It provides them with a platform, to make their products and services visible.

 Reach the right customers

The pandemic has minimized travel and also prohibited transportation for a few businesses, nationally and internationally. Due to this, it is difficult for businesses to meet their customers or explain their products. However, digital marketing simplifies the process for businesses to be able to reach their target audience in any location and from any background. It also allows the customers to surf online, as per their requirement in choosing the right product.

It is measurable and convenient

Having an online presence helps the audience understand your company objectives or brand offerings, which helps them to build brand loyalty and credibility. Today, customers want to visit your website and check your social media pages before making a decision. They want to check your reviews and potentiality.

Especially in the current times, customers want to know the safety precautions you are undertaking without visiting your store or office. And all this information can now be provided to them online, at the comfort of their home.

But the question that would arise would be why digital marketing when you already have loyal customers who would still purchase from you. Digital marketing will help you not only widen your reach but it also helps in evaluating and measuring your customer base. This in turn helps you come up with innovative ideas for the growth of your brand. 

It is safe and accessible

Companies can be more accessible to the audience they are trying to reach. By having a presence on the web, your customers can reach you at any time and even now when the office is closed during the pandemic. By creating a website and implementing search engine optimization, social media optimization, search engine marketing, or social media marketing; your companies stand a better chance at garnering visibility. It also helps a company sustain itself in the competitive market since customers are able to find your business in the first few pages of Google Search and there are high chances of them reaching out to you before your competitor.

How digital marketing has helped a few businesses cope with the pandemic?

Out of sight is out of mind. With the current pandemic situation where most of the businesses are either working from home or non-operational; the only way right now to be in the sight is by being online.  A few are still wondering, why digital marketing has become a fundamental need for most of the companies today, Digital marketing is definitely a requisite need today to reach out to your audience.

For instance, a few retailers like grocery stores and food retailers have been operational during the pandemic, but a few were still not able to meet the demands of customers entering the store due to the limited supply of the products.  However, customers were able to find the products online. Brand’s online presence and delivery have really helped the customers acquire the necessary products.

Educational institutions and individual businesses have also taken to online presence and digital marketing. Digital marketing has not only helped them market their services to the right audience but also strengthen their brand image by providing the right information. Most of them have also taken to online teaching and are also releasing YouTube videos on various educational and informative topics. This has helped enhance their brand credibility.

There have also been businesses that have been existing for a really long period in the market and are used to retail presence. While it has been easier for startups to cope with the changing model, a few businesses are still trying to adapt to the change.  We are all aware that changing a long term mindset is an extensive process and it is complex to break the barrier of culture change. This is where advertising agencies have been playing a major role in helping the businesses cope with the changing model and make them realize why digital marketing is now going to be a necessary marketing strategy. They have been using their knowledge and experience to not only help the business compete online, but have also been assisting them understand the online market.  

How you can use Content Marketing to help your Brand Skyrocket

How you can use Content Marketing to help your Brand Skyrocket 800 450 Moshi Moshi

When last did you read, watch, interact with, listen to, or simply glance at something? Whenever you did that last, you most likely interacted with some form of Content Marketing (CM). This includes but isn’t limited to, an article, to social media content, videos posted on any platform, and podcasts. CM surrounds us, and is part of almost every tenet of our everyday lives. Therefore, as a brand one must understand how to use it, and as a consumer, one must be aware of how it influences you. 

 

What is Content Marketing? 

Content Marketing (CM) is yet another part of the field Digital Marketing, potentially one of the most important parts, one may say. CM has a variety of definitions, however, the essence of content marketing can be captured in the following sentence.

The continuous process of strategically creating and using content to deliver a message, or variety of messages on behalf of a brand, for the audience to find relevant, consume, and share. 

Marketing is a vast and endless field, content marketing has been a natural element since the beginning. However, understanding its role and influence in the field, and on the brands that use it has been a more recent development, which brings us to focusing on its optimization and growth. To fully understand how it can help your brand, it is imperative to first actually understand what it actually contributes to you. 

 

What can it do for you? 

There is a range of benefits to content marketing. As a brand, CM is like your one-stop shop for all things beneficial. With something for everything, CM takes on multiple forms to suit your needs, and the interests of your audience. Be it monetary gain, a wider range of audience, or something as simple as being reachable and relatable, social media, and all other online platforms, are the best way to go. However, so as to appease the traditional marketer, we will list, in brief, the benefits of CM below:

Increased Leads and Conversions: 

With the wide range, and uncomparable accessibility provided by the digital world, CM finds its home in the comfort of multiple, varying platforms. This allows access to a plethora of consumers, from varying demographic groups, leading to an increase in engagement, as well as conversions. 

Higher Returns on Lower Investments:

With CM and Digital Marketing, you have two options – to hire a professional agency, or to hire professionals within your brand itself. Regardless of which option you choose, it will cost less than traditional and print marketing. The cost of a single hoarding can surpass the cost of running an advertisement on a platform such as google, and simultaneously increase your reach by immense amounts. 

Mutually Beneficial Relationship with Audience:

Providing relatable, and informative content helps establish a relationship with your audience. They find value in visiting your various online platforms, and in interacting with your brand. Simultaneously the high engagement, leads to high levels of sharing, leads, and conversions. All in all, benefitting both – your audience and your brand. This also helps increase customer loyalty, as your dispensal of value adding content, leads them to believe that their growth and development is important to your brand, as it should be. 

Tips and Tricks on having a Brilliant Content Marketing Strategy
  • Visuals and Infographics can be game changers.

  • Writing relatable and shareable content will increase engagement.

  • Keep your content properly managed, and have access to efficient management tools.

  • Create a link between varying Content Marketing platforms.

  • Use third-party, public platforms. Get your content out there, by using the resources available to you.

  • Curation of content is crucial and effective.

  • Fully understand and develop personas for your buyers/readers.

  • Make your content easily available, everywhere. 

  • Repurpose your old content with a twist. Get the same message across, but in different ways.

  • Find your audience’s favourite spots, and meet them there. 

  • Write headlines worth a double-take. This decides how your content will be received. 

  • Convey your message as a story-teller, not a boring lecturer. Fables are more loved than lessons.

How you can use it to Benefit your Brand 

As interesting and vast as CM is as a topic, it serves no purpose if you do not fully understand how to use it and make the most of it. To help you fully understand this, the following brief strategy tips for each of these commonly used platforms for CM should provide a clear picture.

 

One of the best way of Content Marketing: Blogging

Create new, exciting, and relevant content 

Blogs are the most widespread form of content marketing in today’s world. While that makes it an obvious and imperative addition to your CM strategy, that also makes it hard to stand apart. Thinking of unique topics, creating unique content, and eventually producing a product like no other is neither easy, nor realistic. 

The best you can do is to take inspiration from existing content, and find a unique perspective on it. Make sure you give it an exciting spin, and always ensure relevance. If your content does not add information and reliance to the lives of your audience, it serves no purpose. Always check your facts, and for plagiarism, and make sure you stand apart in whatever way you can. 

Make it SEO-friendly 

Writing SEO-friendly content is the first step towards a successful CM strategy. Always ensure you conduct the appropriate and required amounts of keyword research, and follow strict guidelines when writing your content. 

Keyword Stuffing and other Black Hat SEO practices can cost your brand a lot, if detected. Blogs are the most effective platform for SEO, and help your website gain visibility on Search Engine Result Pages (SERPs). 

Promote your Blog

Use various platforms to promote your blog. Be it a clear tab on your website, or sharing a post on various social media platforms when you write a blog, use it. Not only will this help gain readers, it will also make your social media feeds and profiles more attractive to your potential customers, employees, and business prospects. 

A mailer announcing your newest blog, and a short description with a link to your blog on Twitter and LinkedIn, and an Instagram story. That in itself should have your audience buzzing with curiosity.

LinkedIn Content Marketing:

Industry Relevant Content

Make your content extremely relevant and informative for professionals, and amateurs within your industry. Creating content that helps brands grow is highly welcome on various platforms, and even more so on a platform such as LinkedIn. 

With relevant content, not only do potential employees and business prospects see the range of your knowledge and ability, but it helps gain shareability and popularity among a range of professionals. 

This may be sharing relevant news articles, industry updates and changes, or articles and content created by others. Anything that influences those within your industry is relevant, and can make your brand’s feed a go-to for relevant content. 

Promote your Content

Be it short review articles, creative campaigns, or articles from your blog, make sure to post content of your own as well. While industry relevant content is a brilliant way to find yourself on the radar of juggernauts within your industry, it is not enough to establish your identity. 

Take the time out to scour through competitors’ content, and understand what your audience would be interested in. Strategize, schedule, and create content that lives up to the standard. While the articles you share may be lengthy, remember to keep your captions and posts short and sweet. Attention spans on platforms with a constant influx of information can be very short. Make it catchy, important, and unskippable. 

Grow your Network 

LinkedIn is a professional, business and employment driven platform. As a brand on this platform, your main focus should be to establish an identity that spreads far and wide within the industry. 

Connecting with brands and crucial individuals who play a part in your industry is one of many extremely important steps towards using content marketing to grow your brand. With the help of the LinkedIn algorithm, it is easy to find people that fall within various industry umbrellas. Use the resources available to you as a brand, and as an individual representing the brand, and make the most of these connections. The right connections can help with sharing and promotion of the content you post. 

Twitter Content Marketing:

Use Content to Connect

Unlike LinkedIn, Twitter is the platform behind every major trend, and the start of most important revolutions. This is where brands find their identity and build a loyal following for every other platform. As a brand, you have the opportunity to use the content you share and promote to make a lasting impact. Be it in the professional sphere, or in the social sphere, Twitter offers you the opportunity to make a major difference in the growth trajectory of your brand. 

Use the content you share to connect with your audience’s ideas, thoughts, and trends, without losing track of your brand and industry. Put your best content foot forward with articles, blogs, and news that’s relevant. Always remember to keep it short and sweet in your posts and captions on Twitter. 280 characters may be the limit, but you’d be better off keeping it far lesser than that. 

Promote your content

All social media platforms, if effectively utilised can be the biggest step towards promotion of your own content. As mentioned above, Twitter is the platform that initiates the most change in the world, and brings brands to the center of everyone’s attention.
While retweeting content produced by stars of your industry is good, make sure you utilise what Twitter has to offer by sharing, promoting, and posting your own content. Be it a post to celebrate an occasion with your audience, or a blog that helps them understand the best way to grow as a brand or an individual in your industry. 

Create Twitter Lists

As a Twitter user, you can create Twitter Lists, which is a compilation of various categories of profiles you can use to find, compare with, and share relevant content. You can create multiple lists such as, “Competitors”, “Industry Leaders”, “Industry Updates”, so on and so forth to always stay updated and relevant. 

This helps filter out the content you see when you visit a list. Helps you stay at the top of your game, see what you can produce to keep up with your competitors and leaders, and helps you keep tabs on your industry.

Instagram: Content marketing

 

Carefully craft creatives

Instagram is a visual focused platform and your brand should embrace that in the best way. Create images, graphics, gifs, videos, and other posts that make your audience pause their scrolling and give your content a read. 

While it is generally advised to keep your captions short, and create convincing and engaging post copies, it is okay, every now and then to provide a little detail in your captions. Uniqueness, creativity, and the ability to hone and appreciate a trend with your content are crucial factors for making an impact on Instagram. Use the right hashtags, follow the right pages and tags, and keep your head above water when it comes to the constant, 

Use IGTV

Instagram TV, more commonly referred to as IGTV, is a standalone app created by Instagram itself which focuses mostly on video content. Ideal for businesses, brands, and influencers, this platform presents a brilliant opportunity to create and distribute video content. 

With these videos being available on the original Instagram app as well, people and brands have been using it to connect with their followers, and other wider audiences in their Explore section. Creating reaction videos, tutorials, prank and challenge videos. IGTV has taken the visual content and digital marketing world by storm. Use this to your advantage. Be it live videos with people from within your company, are well created animation videos with a clear message, make your impact now. 

Use Insta Stories 

Instagram Stories are uploads that stay at the top of our feeds for 24 hours. These can be images, or videos, and last for a maximum of 15 seconds. However, Instagram has made it possible for business profiles to use these stories to link anything they wish to promote to their followers, and anyone else that views their story. 

With the “Swipe Up” feature, you can link your new articles, blogs, or even your website and products to make it easy and accessible for your followers. Make sure the image/video that you use to link out is engaging, attractive, and intrigues those who view it. Always focus on what your audience would like to see, and what about the content you are offering them is attractive and engaging, or you may receive views but lose out on conversions. 

YouTube: Content marketing

 

Create Diverse Content 

Youtube is a limitless abyss of content and information. With absolutely no end to the kind of content available on this platform, standing apart, being noticeable, and bringing something new to the table is difficult, to say the least. Therefore, when creating videos for this mammoth platform, make sure you create a range of diverse content for varying audiences. 

Youtube is used by people of all demographics, and if you want to make a lasting impact, you will use that to your benefit in the best possible way. Your channel should be equipped with informative, helpful, and creative content right from the get-go so your followers know where to be when they want good content within your field. Take your blogs, and turn them into talks, record videos with your employees, make yourself a human and interactive platform, and you’ll be the next big thing in your field. 

Link it to your website 

Use this platform to create brand awareness, and awareness about all your other platforms, particularly your website. Using videos on your website has been shown to be highly beneficial in giving visitors a reason to stay. 

Make your Youtube videos visible on the website, and make your website available on your Youtube videos. Provide your audience with the opportunity to explore your company further, maybe even visit your blog, and see what more you have to offer. Ensure that you do not compromise on the quality of your website, your blog, and most definitely do not compromise on the quality of your videos. Creating a lasting impact in today’s world is difficult, but can be done, ensure that you do your research and make the effort to do so.

 

 

 

Conclusion

CM is one of the oldest fields, and yet is one of the youngest in the world of marketing. Grabbing onto this opportunity while you can and making an impact is easy in the digital world, so what is stopping you? Refer to major digital marketing agencies and communication companies and see what they have to offer in terms of information and guidance for the growth of your brand. Cease the day, Carpe Diem, take the chance while you can. In due time, you will be the brand people refer to when learning to grow effectively.

how do hashtags work

How to Use Hashtags: A Simple and Quick Guide

How to Use Hashtags: A Simple and Quick Guide 512 288 Admin

Twitter first introduced social media hashtags in 2007. Hashtags are used to categorize social media content into easily navigable lists.

Whatever social media channels your company utilizes as a part of its social media campaign, learning how to hashtag can help improve your brand’s contribution to social media. 

This article brings out the fundamentals of using social media hashtags successfully, how do hashtags work, and why you should use them.

What is a hashtag?

A hashtag(#) is a content identifier. It lets those who are interested in a specific topic easily find content on the same subject.

Hashtags are often used on social media platforms. They rocketed to fame on Twitter. However, you can even use hashtags on other social platforms, such as Instagram, Facebook, Pinterest, and Google+.

Basics of Hashtag

1. They usually start with #, but they won’t work if you use space, punctuation, or symbols.

2. Make sure the accounts are open to the public. Otherwise, any non-followers cannot see the hashtagged content you post.

3. Don’t put too many words together. Well, the best hashtags tend to be fairly short and easy to remember.

Why should I use hashtags?

1. Increased connection with your followers:

Using hashtags in the posts implies taking part in a discussion on the social media platform. And most significant of all, it makes your posts visible in the discussion.

This will contribute to greater interaction, increasing the brand’s social network participation by shares, likes, comments, and new followers.

2. An opportunity to establish your  brand:

Creating a branded hashtag can be an efficient way to promote your brand and engage in conversation.

3. A way of conveying support for social concerns:

    Using a hashtag that is related to a topic beyond your brand is a way to rally for a significant cause or issue.

4. Add context to the post on social media:

You don’t have a ton of space on Twitter to write a caption. You’ve got 280 words, to be precise. Longer captions are not necessarily the most powerful on Instagram. The same thing for Twitter, Instagram, LinkedIn, and some other platforms — sometimes less is better.

Using a hashtag can be an easy way to contextualize what you’re thinking about, without wasting valuable characters or making lengthy captions.

5. Help the target audience find you:

Users will follow hashtags as well as other accounts on Instagram and LinkedIn. Using a few common hashtags can be a great way to help new users discover your brand.

For example, if you use #adagency on your Instagram posts, anyone who follows the hashtag will see your recent post on their page. You may be able to attract some new followers this way.

Ways to Find the Best Hashtags:

1. Track influencers and competitors in social media:

Start with a comparative evaluation of social media. Gather intel about your competitors and any important influencers within the niche of your company.

Please note which hashtags they use most frequently and how many hashtags they use in each of their posts. This will help you understand how your competitors communicate with your shared target audience and what keywords they prefer to use.

2. Use of tools like AllHashtag

AllHashtag can help you find the best Twitter hashtags or Instagram hashtags for your brand. With this tool, you can check for any hashtag and see how popular it is.

3. Related Hashtags:

If you already have a clear understanding of which hashtags perform well for your brand, consider utilizing related hashtags. These might be a little more specific than the popular hashtags you’re already using, which might help you connect to a more targeted audience.

Instagram shows the related hashtags just above the “Top” and “Recent” tabs when in the Instagram Explore section.

4. Analyze which hashtags have been popular in past posts:

Keep note of every hashtag you used on past posts. Analyze which topics were the most successful, and see if there’s a theme in the hashtags you’ve used.

If you find that some of your most popular posts still include any of the same hashtags, make a point of using them in your future posts.

How to use hashtags on every platform:

Let’s find out quick, easy-to-read tips for using hashtags on various social media platforms.

1. Hashtags on Twitter:

The optimal number of hashtags to be used is 1-2

You can use hashtags anywhere on your Tweets. Using them to highlight a keyword at the beginning of the tweet, at the end of the background, or in the middle of your post for highlighting a keyword.

You can also add hashtags in your comments when you retweet, in your replies and in your Twitter bio. 

You may also type the hashtagged keyword in the Twitter search bar to search the hashtagged content. 

Find trending hashtags in Twitter’s trending topics. Technically, you can use as many hashtags as you want in a Tweet, under the 280 character limit. Yet Twitter advises that no more than two be included.

2. Hashtags on Facebook:

The optimal number of hashtags to be used: 1-2

Hashtags can be used in any part of the published Facebook post or comment.

Hashtags are often useful for grouping posts by theme or topic in private Facebook communities.

You may also check for a hashtag with the Facebook search bar.

Tap on the hashtag to discover Facebook posts using the same hashtag.

3. Hashtags on Instagram:

The optimal number of hashtags to be used:5-10 

Learning how to hashtag on Instagram is very essential, as a post with at least one Instagram hashtag receives 12.6 percent more engagement than a post without a hashtag. Include hashtags after publishing a great Instagram caption. You can also include hashtags in the comments section as you interact with your fans. You can use up to 10 hashtags in your Instagram posts. It is also possible to include hashtags in the Instagram Bio profile of your brand.

You can also search for hashtags in the Instagram Explore section.

Follow the hashtags. This means that the content of any creator will appear in your feed as long as it includes the hashtag that you follow.

4. Hashtags on Youtube:

The optimal number of hashtags to be used: 2-3 

Add a few hashtags to your brand’s YouTube video title or description.

Tap on the hyperlinked hashtag to see a list of other videos that use the same hashtag as well.

5. Hashtags on Linkedin:

The optimal number of hashtags to be used: 1-2

You can incorporate hashtags both in the published post to LinkedIn and in the LinkedIn article that you publish. Also, you can search for hashtags using the search bar of the platform.

See trending LinkedIn hashtags in the “News and Views” section of the home page.

6. Hashtags on Pinterest:

The optimal number of hashtags to be used: 2-5

When using Pinterest for business, use Pinterest hashtags when writing a description of Pin. Consider Pinterest as a search engine. Use hashtags that are searchable and contain important keywords.

Final Thoughts:

Hashtags are an incredibly common feature of most social media platforms and can be used by brands in their marketing strategy for reaching out to more people. A creative ad agency can help your brand to reach the next level,  it’s important to make sure you use the best tools to research, create, and monitor all the popular hashtags associated with your brand.

pinterest for business

Pinterest for Business – The Beginner’s Guide

Pinterest for Business – The Beginner’s Guide 512 288 Admin

Have you been using Pinterest for your business? If not, it’s time to put some stock into your social media strategy

Pinterest is a lot more than a visual search engine. Pinners come to this platform for inspiration for their interest and hobbies as well. 

Presently, Pinterest has more than 320 million monthly active users. Isn’t that number enough to convince you to start using this platform for your business? 

Why should Pinterest be added to your marketing strategy?

Pinterest is more of a digital scrapbook with many helpful and fun features. It is a social media platform that was designed to save and discover information using images and videos in the form of a pinboard. 

Here are some top reasons that make Pinterest marketing right for your business

1. Pinterest has more than 320 million monthly active users worldwide. 

pinterest for business

2. Women rule on Pinterest. More than 66% of Pinterest’s base is female. In the United States, 8 in every 10 mothers is on this network.

3. The only Social media network that offers visual search. And the majority of the crowd prefer making any search through images. 

4. Pinterest isn’t a platform of pictures only. According to Pinterest, 89% of US Pinners use Pinterest for motivation in their way to buy. Also, it’s not simply the motivation that shoppers are searching for. 47% of Pinner’s sign onto the site explicitly to shop, making it multiple times more compelling at producing deals than other social platforms.

5. Companies use pins for brand exposure. Businesses link their pins to the website.

6. Now, this is one of the most important points. Advertising. You can promote your pins. Promoted pins look like native pins. Pinterest advertising is pretty affordable. The audience can be targeted depending on the geographical area and obviously depending on the topic and keywords used. Ads are also re-pinned by the pinners, that’s additional exposure for the ads without paying for it.    

7. Pinterest Analytics. You can track who is viewing your page and pins. It also gives you information about the audience demographics, the devices your visitors use, and your most popular pins.

Setting up a Pinterest Business Account

There are three ways to create a Pinterest Business Account. 

  • Add a business profile to your Pinterest account
  • Create a new business account
  • Convert a personal account to a business account.

We’ll discuss it from scratch because most of the steps are the same.

1. Go to pinterest.com/business/create 

Log out first if you have a personal account. Then Enter an email and password and then click Create Account.

pinterest for business

2. Add your business name after choosing the language and location. Select the appropriate category for your business and add the website link.

3. Connect your other social media accounts. This will let the pins from connected sites attribute to the Pinterest account. Moreover, tracking of related analytics could also be done. 

4. Click on the pencil icon to edit your profile besides your name. It automatically pulls the name from your email. Add a profile picture of dimension 165*165 pixels that represent your Brand. Try including a few keywords in the about description. 

5. In the left-hand menu click on Claim to claim your website. Doing this you will be able to track website analytics. 

6. Create a Pinterest board from your profile by clicking on the plus sign. Add a title and then click on the pencil icon on that particular board from your profile. Add a description inclusive of keywords. Select a proper category for your board. This will enhance the Search engine optimization. Upload an image for the cover photo and save it.
7. Start creating your Pin. Click on the plus icon in the upper right corner from your dashboard. Including keywords and hashtags, add a title and description to it. Also, include a destination link. Finally, add an image or a video. Hit publish and add it to the board you want to. 

8. Add a cover picture to your profile. Click on the pencil icon above the image from your profile page. It automatically picks creatives from the pins or the boards. 

9. Add a Pinterest tag to your website if you wish to advertise on Pinterest. This will help in conversion tracking and understand what the audience tends to do on your site. 

Conclusion

Congratulations! You’re ready to break the internet with all your pins. Start attracting followers, driving traffic, and increase sales from your Pinterest account. 

And you don’t have to worry if designing images isn’t your expertise. Let our professionals take care of that. Feel free to connect to know more about Pinterest marketing. 

What are you waiting for? Let’s start pinning!

Guide to Use Quora for Marketing – Quora for Business

Guide to Use Quora for Marketing – Quora for Business 512 288 Admin

Debating about your favorite TV shows, or movies, or the Economy, or the Market?

Here’s the perfect platform, open for questions and answers regarding your interest – Quora!

Quora is a platform that not only answers questions about Disney characters or your health but even considers the business perspective of your interests.

Quora can also be a podium for pitching business ideas or starting a revolution in the world of marketing strategies. 

If you are looking to build your brand as an expert in your niche or industry, one great approach to do so is to answer questions on Quora. Regardless of whether you’re an expert on a particular topic, odds are you still know more than others. Quora is a powerful platform to start marketing and reach your brand’s audience. 

This question and answer network allows you to connect and communicate with a worldwide audience in order to widen your reach for ideas and creations. Learn how to get the most out of Quora, from creating the best profile to submitting the perfect answers.

Here are some ways to fire up your marketing strategies with Quora

Why Marketers should be using Quora?

Quora is directed by the goal to share and grow the world’s knowledge online. Knowledge exists in a lot of places—books, podcasts, and everywhere on the Internet. It goes beyond hard truths and facts about the universe.

Quora connects people who have the knowledge through Artificial Intelligence and advanced machine learning to those who need it. It works in a way that the right people get the right answer to the right question at the right time.

The more you use the platform the more Quora learns about your expertise and passes you the questions that you are equipped to answer. Work on getting upvotes and support for your answers to increase your visibility in Quora. That can be achieved when you practice answering questions as rapidly as possible after they’re posted. The askers will be more likely to upvote your answer or engage with you if they get an answer immediately. 

Here are some of the most significant benefits of using Quora for your marketing strategy: 

1. Position your brand as a leader in your industry

This Social Media Platform is basically set up to increase the credibility and position of you as a leader in your industry. You can’t build your image in a day, but everyone starts with 0 followers. It doesn’t matter if you’re CEO of one of the big 4 companies or a school student writing from your mom’s basement.

Coming up with the best answers, seeking out relevant questions, and creating the perfect profile is the best way to position yourself as a thought leader on Quora.

Topics on this platform range from anything to everything – be it shopping, cooking, advertising, or just about anything else you can think of. The users who answer these questions are often qualified in those subject matters. 

Quora has become a go-to source for the people who want their questions to be answered by experts.

So, if you start coming up with insightful answers to their questions on a consistent basis, users will start to seek your expertise frequently and that can lead to growth from 0 to thousands of followers in a short period.

2. Drive high-quality traffic

Don’t be a salesman, rather use Quora as an educational opportunity. This can be one of your best marketing strategies. You can gain a ton of traffic to your website and have consistently insightful answers across the board.

When the audience finds your answer helpful, they usually end up clicking through the link to learn more about your company.

Again there are answers with direct links posted to websites. This is one of the most hated mediums of promotion – blatant shameless promotion.

For instance: 

  • “Click on this link to find the answer.”
  • “Get an answer on my website___”
  • “Read my blog ___”

These kinds of answers will get you little to no traffic from Quora to your website.

Here’s an example of a spam answer:

The answer was collapsed and the user was marked spam by the Quora privacy and policy team. 

The correct method of driving traffic to the website is by writing helpful, sincere answers and then sharing links at the end of the answers. 

Once you start writing good answers, Quorans will be convinced about your credentials and your knowledge of those particular sectors. 

You can mention your link in the following ways:

  • “I provide similar Branding advice at ____”
  • “I provide similar views at “My Blog Name”

Try answering this way, you’ll see 8 out of 10 readers might visit your site for further information. 

Here’s the right method to get Quora traffic:

  • Write an insightful and well-researched answer.
  • The answers will establish your authority as a knowledgeable personality on those subjects.
  • Paste your link at the end of the answer.

Again, don’t make the mistake of self-promotion. Quorans hate self-promotion. You might end up receiving downvotes.

3. Content Marketing

Quora is an incredible tool for valuable content marketing. 

Quora gives exposure to your blogs by distributing and amplifying the content. The content on Quora that is indexed by Google is evergreen. Unlike Social media posts, your posts on Quora can appear even 20 years from now.   

You can take 100-200 word snippets of the content from your website and direct readers to visit your site by adding “Visit our blog to get more information”. Or you can write an original response to the questions.

But, if you’re reusing the existing content don’t forget to add quotation marks or brackets. This aids Quora’s machine learning system in identifying the originality of answers, which would otherwise be flagged or removed. 

Quora is a great platform to learn and understand your audience and the questions they have with them.

Moreover, It is the perfect place for content research also. Enter the keywords in the search bar and find all the relevant streaming questions and topics.

Quora will help you understand your target audience better and the type of questions they have and what content you can come up with that can be of use to them.

4. Search Visibility

Quora questions are searchable through search engines like Google. The content you post here remains evergreen, taking people back to your website whenever a problem is trending.

Moreover, you can earn mentions in other publications as well. Your reach with the help of quora can extend beyond the website’s user base. A huge number of sites now are sourcing content from Quora. 

Let’s take the example of Forbes.com, the search for ‘frobes.com’ shows a large number of posts that appeared on site.

quora for business

5. Increase your reach with Quora Ads

Once you are well established and have gained credibility on Quora, you should start promoting your answers. You have the option to boost your answers for a certain amount of fee and set ad perimeters around it. For example, you can promote a review your customer has given about your brand and any other great answer about your services.

Promoting your answers on Quora is a good move to increase your company or your reach.

quora for business

To start with Quora ads, you need to set up an ads account, just as you would do it for Facebook to boost a post. You will have to define the target budget and promotion period. You can also define a target audience and location as well.

There are different kinds of targeting that quora offer. You can run contextual-based advertising placements that target everyone who has shown an interest in specific topics. 

Then again there is behavioral targeting based on what Quorans have engaged within their past activities, and targeting based on keywords.

Also note that advertisers cannot target the keyword in answers, only in questions.

When an answer is promoted, the question along with it also gets highlighted. The question and answer appear in a pair as a native post in the feeds of the users. The only thing that makes it different is that it will be tagged as “sponsored” along with the name of the brand or company. 

Promoting answers is not only one type of ad that Quora offers, but advertisers can also create text and image ads. 

Wrapping up

Phew! 

Did we cover a lot of ground? I hope your head is not spinning! 

If you think we have done a good job with this article, equip yourself to take advantage of the marketing opportunities that Quora offers.

There’s no doubt that Quora can be one of the best platforms for building a loyal audience and generating leads.

So what are you waiting for? Start making Quora part of your funnel and hop to it!

How to Create a Facebook Page and Set up Business Manager Account in just 5 steps

How to Create a Facebook Page and Set up Business Manager Account in just 5 steps 512 288 Admin

People are assuming that Facebook is dying because of the news feed algorithm, and it is becoming harder every day to get more likes on Facebook.

I disagree!!

Facebook is always the best social media platform to reach a wide audience in less time, effort, and money. Creating a Facebook page is not at all difficult – collect all the business information address, pin code, phone number, brand name, logo, cover photo, etc. and start creating a page by following these simple steps. 

If you need some motivation to get started, think about the 2.5 billion people who use Facebook every month and more than 140 million other businesses that already use Facebook to promote their business and to connect with the massive audiences. Your interaction on social networks gives your customers a glimpse of you & your brand, it will help to increase loyalty and make them more likely to recommend your services and products. 

As per the Facebook survey, it is clear that people like to interact with their favorite brand on Facebook than on other social media marketing channels. 

Follow these 5 steps to learn Facebook page creation and setting up FB business manager account: 

Step 1: Creation of Facebook business page:

  • To create a Facebook business page you have to log in to your Facebook account, on the top right corner you will see the “Create” option. 

fb business manager account

  • After clicking on the Create button, you can see various options such as page, ad, group, event, fundraiser, click on the “Page” option. 

fb business manager account

  • Then you will have 2-page category options, “A business or brand” & “Community or public figure” most of the businesses use the business or brand category. 

fb business manager account

  • Fill out the basic information of the brand like the page name and the category of your brand. Select the category which is best suited to your business. For example, if my brand name is “Spark On Fitness”, I have selected the Gym/Physical fitness center as my brand category and click on continue.

fb business manager account

  • Then you have to upload a profile and cover photo of your brand. Businesses generally put their logo as the profile picture. Image quality should be good as it reflects the quality of what your brand offers. 

  • And Hurray!  your page is created now you can add additional information about your brand by clicking on the edit page info button and also you can add a button to your page like send a message, call now, send mail, contact us, etc. 

Step 2:  Promoting your business page:

You can invite your friends to like your page by sending them invitations. Your existing Facebook friends can provide you a good initial base of likes on your new Facebook page. Invite as much as you can to gain more page likes. Further, you can run a page like a campaign to get more page likes but for that, you have to pay some amount to Facebook. 

Step 3: Facebook Business Manager Account:

Facebook introduced “Business Manager Accounts” for companies to manage and organize their Facebook pages and to advertise on Facebook. It is a free tool developed by Facebook. With this you can create campaigns and promote your business, you can even track and manage your ads performance. Create your Facebook business manager account by following these simple steps:

Creation of  Facebook business manager account- 
  • To create a Facebook business manager account, first, you have to open your Facebook business manager. Go to Business.facebook.com, you can see the “Create Business” button on the top right, corner clicks on that button and you will see another dialogue box. Fill the required details: your business and name, your name and business email ID and click on continue, and fill the business details. 

  • Now, you have to verify your account, so go to your registered email account, and under social mails, you will receive a verification mail from Facebook confirm & verify that mail. 
  • Your Business Manager account is created, now you have to create an ad account in your Facebook business manager account. On the left side under accounts, you can see the Ad account option click on that and then click on the Add+ button in the center of the screen. 

You can see a few options like: “Add an Ad account”, “Request access to an ad account” and “create a new ad account”, click on the third option to create a new ad account. 

fb business manager account

  • Fill out the details name of your brand, select the currency and time, and click next. 

  • Now you have to select one option your account will be used for either “My business” or “Another business or client” and click on “Create”.

  • Now you can add people and set permissions to access your manager account and click on assign. 

fb business manager account

Step 4: Linking your Facebook business page to your FB business manager account:

  • To add a page in your business manager account, on the left side under the account section there is page option, click on that and then click on Add+ button on the center of the screen. 

You will see 3 options you can select any one of them as per your choice. Here you can add an existing page, you can request access to some other page or you can create a new Facebook page from this option, here we have to add our existing page which we have already so click on Add a page option. 

  • Now to add a page you have to enter the page name or page URL and select the page and click on add page. 

fb business manager account

  • You can add as many pages as you want in this manager account by clicking on the Add page option. 

Step 5: Adding the payment method in Fb business manager account-

You have to add payment method in the Facebook business manager account to runs ads, to add the same under the payment category on the left side click on the add payment method and fill out the card details, select country and currency and click on continue and you’re done with adding payment. Now you can run your Facebook ads and generate good revenue out of it. 

Final thoughts:

If you don’t have your Facebook business page and manager account, create your own today, and promote your business. With the steps outlined above, you have everything you need to get started on Facebook as a business.

link building strategies

5 SEO Link Building Strategies – Step by Step Guide 2020

5 SEO Link Building Strategies – Step by Step Guide 2020 800 450 Admin

In the past years, link building was based on links quantity and not quality. 

But today? Link building is a totally different game. Links are still very crucial to Google. In fact, it’s practically impossible for Google to decide the value of any page if there are no links pointing to it — regardless of how helpful, new, or in-depth the page content may be. Link building comes under Off-page SEO. Let’s understand this in detail.

Off-page SEO is the activities that you and others do away from your website to get it ranked in the Search Engine Result Pages (SERPs). Though many people relate off-page SEO with link building, it goes way beyond that. Off-page SEO is not only about links, it simply tells Google what others think about your website. Let me explain to you with an example, if your website pages have a lot of valuable links then search engines will assume that your website has got great content which adds value to the user. Otherwise, no one will link to it.  

Your search engine rankings majorly depend on the pages where you build links, specifically the authority and the quality of those pages. Content still plays a major role, consistent blogging leads to an increase in your inbound links by 97%. Apart from blogging, there are other proven ways to build high-quality links and scoring the highest positions in the search engines. 

In this blog, I’ll explain 5 link building strategies that will help you to get good results in 2020. 
Let’s start with the first and the best link building strategy which is Guest posting.

Strategy #1:  Guest Posting

Guest posting is one of the oldest link building strategies, in which you have to write an article for some other website in your niche and they publish it, you can link yourself to that article. Here are the steps to start with the guest posting.

Step 1: Find Guest Post Targets

The first step is to find a website to guest post on. I am listing out some techniques to find guest posting websites.

Technique1 – Google Search Strings

Where you have to write your “Keyword” + “write for us” search string and search for it, you’ll get a lot of websites from which you have to manually check each website you can guest post on. Here are some examples which are generally used to find out sites:

Keyword “guest post”

Keyword ”write for us”

Keyword “submit article”

Keyword “guest post opportunities”

Keyword “submit post”

Keyword “submit content”

Technique 2 – Google Reverse Image Search 

In this, first, you have to find someone who writes a lot of guest posts in your niche, right-click on their image and click on the copy image address.

link building strategies

Grab the URL and search it on Google, And Booom! You will get a list of websites they’ve guest posted on… presented to you on a silver platter. 

Technique 3 – Twitter Search 

Twitter is a goldmine in terms of guest posting. It genuinely helps to find high-quality guest posting sites. Here is the trick to finding out websites to guest post on through twitter. Even the twitter results are much fresher than Google’s index. which means you can get websites that are actively on the hunt for guest posts.

First, go to twitter and search for basic guest post search string like “[your keyword]” guest post. 

link building strategies

Then, look at the results to find guest posting targets.

link building strategies

Step 2: Ready your Guest Post 

At this step, you have to list out the websites that accept guest posts. You have to find out the websites that are a good fit for your guest post. 

  • Only post high-quality content
  • Can bring you targeted traffic
  • Websites should be in your niche 
  • Have a significant amount of social media followers

Step 3: Send your pitch

Create an effective pitch, which can help you to get your post published easily on different websites. Given below are some tips to make your pitch effective.

  • Firstly, you have to start your pitch with something specific about their site
  • The pitch should be short and simple (< 150 words)
  • Give them at least 3 topics to choose from
  • Soft sell them your content
  • In the end, mention your experience & published work

Step 4: Write your Guest Post 

When the blogger has accepted your pitch, you have to give them something really valuable.

  •  Longer articles give much more value than short posts, the length should be at least 2500 words.
  •  Include a lot of screenshots & other visuals
  •  Add some internal links as it is great for SEO

Step 5: Follow up

  • Don’t just post & run, actively respond to all the comments within the first 48 hours.
  • Always promote your guest post on social media platforms.
  • Send a thank-you note, it keeps the lines open for the next time when you want to guest post on their website.
  • Blog comment bonanza – reach out to the people who have commented on your post and ask them to publish your post on their website.

Strategy #2: Competitors link:

You may find that your competitors are getting links from major news sources. When you find that your competitors are positioning higher than you in the search engine, it’s possible that they’re on the track of success. You can be there, as well. 

There’s nothing as incredible as keeping an eye on your competitors to know where their links are coming from. The process of keeping an eye on your competitors, so as to figure out what keywords they’re ranking for, where their best links are coming from, and what they’re doing as of now that encourages them to succeed, is called “competitive analysis.” 

So how would you check your competitor’s backlinks? 

Just follow these steps:

Step 1: Identify your major competitors

You can easily find your competitors in search engines, But just to be sure about it you can use ‘ahref’ to find out your major competitors. Log in with the tool, then click on the site explorer tab, put your main keyword in the search bar, and search for it.  

Scroll down and you’ll see the web pages which are currently ranking in the Google organic search results

Step 2: Find all the backlinks of your competitor and export the file

In the left corner under the backlink profile click on backlinks, you will see all the backlinks which are pointing to your competitor’s homepage. Now, select one link per domain and add a dofollow filter and then export the file. 

Step 3: Visit every website manually and make links on the websites having high DA with less spam score. 

Strategy #3: Broken Link Building 

Most of the website has 100’s or 1000’s of links from which some link internally and others externally. For some reason, these links can easily break and stop working. Most site admins don’t even realize this when it occurs, and it can break their client experience, reputation, and SEO. 

Broken link building is the white hat SEO technique to get the right kind of links. Finding broken links can be a superb opportunity for you too- 

  • Build a relationship with the site owner 
  • Increase the value to them 
  • What’s more, above all, get a great high-quality link

Broken link building is the strategy Nikolay Stoyanov used to get 15 connections in 1 day with a 15% conversion rate. It truly is one of the most underutilized third party link building strategies. 

Here are the steps to do it-

Step 1: Find out broken links of your competitors

Log in to ‘ahref’ then click on site explorer, enter your competitor’s domain and search for it. On the left corner, under the backlink profile click on broken links then you’ll see a list of broken links of your competitors.

Step 2: Find a relevant broken link on a website

Visit each link and find out the best relevant broken link which we can replace with our link easily.

Step 3: Now, we have to create similar content to the broken resource

Analyze the competitor’s content and create similar kinds of content that can easily get accepted by the website admin. 

Step 4: The final step is to ask the website owner to replace the broken link of your competitor with your link. 

Strategy #4: Outreach 

Outreach link building is the most common type of link building strategy which is widely used nowadays. In this, you have to reach out to the people in your niche in order to introduce your content to them. The main objective of outreach is to convince those who have a large targeted audience to give a link to your website and to talk about your content or product. 

Outreach is extremely important for every business. There are two approaches in outreach:

  • The Sniper Approach- Advocates of the sniper approach pickup their “targets” carefully and send highly-customized outreach emails to each one of them. They consider that effective outreach is all about giving some kind of value to a relatively small list of targeted prospects and expecting something positive in return
  • The Shotgun Approach- Under this approach the advocate sends the outreach emails to the broader list of targets without investing much time in personalizing those emails. For them effective outreach is all about scale, the more you send emails the more you’ll get the links. 

Steps to do outreach:

Step 1: First, you have to find your prospect

You shouldn’t send your outreach emails to simply anyone. You have to do your research to figure out which organization, blogger, or master’s webpage your content fits in with.

Step 2: Find the right contact details

This is the genuine bottleneck with regard to doing blogger outreach at scale. Discovering email addresses is time-consuming, tricky, and tedious at least if you care about finding the correct contact details. 

Step 3: Craft your pitch

At this step, most of the outreach guides will tell you to come up with a template for your campaign which looks similar to this,

Hello %First_Name%, 

I just went over your article: %URL_of_their_article% 

Extraordinary stuff! 

I saw that you linked to this post: %URL_where_they_link_to% 

It’s an extraordinary post, yet I composed a far superior article on that same subject. 

Look at it here: %URL_of_my_article% 

I trust you can add a link to my post in your article or if nothing else tweet it. 

Thanks!

Here are some tips to create a pitch-

  1. Always evoke curiosity with your subject line
  2. Pretend like you know them already
  3. Try to avoid fake flattery
  4. Explain your purpose of getting connected with that person
  5. At the end add CTA (Call to action button)
  6. And always use your best work

Step 4: Follow up

Regardless of whether you’ve heard from the recipient or not, you need to follow up. Permit 3-4 days before initiating a follow-up email. The recipient may be occupied and read your email however needs a couple of days to reply. At this point, you have to send a follow-up email, point back to the original pitch but tweak the message accordingly while still demonstrating your value.

Hold up an additional couple of days after sending a follow-up email before crafting another one. If after following up twice you still don’t get a response, it’s an ideal opportunity to proceed onward. You can still contact this person later on but wait a few months. Each follow-up email should be professional and polite, no matter how disappointed you are.

Step 5: Track your campaign

All email outreach campaigns need to be tracked carefully. It’s the most ideal approach to measure your response rates and see which companies are outwardly saying “no” to your pitch and which ones are showing interest.

Strategy #5: Link Roundups  

A link roundup is basically a blog post that highlights links to other blog posts. Usually, you’ll find them on a weekly or monthly basis, and they are themed around a topic related to the blog that’s facilitating it. You can discover them in virtually any niche, too.

The thought behind them is to share content with your readers from different sources – which is our main event when we’re curating content for our social media channels. 

Steps to do link roundup:

Step 1: Finding out the right link roundup to jump in

You have to participate consistently but you don’t need to do link roundup for every blog you publish. Let’s keep it for the best blogs.

Now, turn to Google and start searching:

  • Niche + link roundup
  • Niche + best-of roundup
  • Niche + link up

By searching these phrases you’ll find a good number of places to start with, but there are also different ways to try, like “best of” “Tuesday link up” (where you can submit on any day of the week) and so on.

Step 2: Getting featured in roundups

There’s no mystery magic formula for getting featured in a link roundup. It helps you to build a relationship with the host blogger, but if you don’t, that’s not a reason to give up. You’ll obviously, first need absolutely stellar content. If the content is much the same as the regular old stuff that is out there or doesn’t give anything of value, you can’t expect that anybody will really mention it. 

When you connect with different bloggers, it’s basic to set up genuine relationships with them. One of the best approaches to remain off their radar is to approach them and inquire as to whether they’d mind mentioning your posts. Some bloggers set up their own roundups of what they find fascinating, so to expand your odds of getting featured, consistently ensure you’re doing your absolute best, and chipping away at your own to promote your work.

If you find a roundup where it’s possible to include the link yourself, you can generally do that. You’ll in any event get the backlink to your site if nothing else.

Step 3: Publishing your own link roundups

If you need to generate more traffic to your website, think about publishing your own link roundup. In case you’re generally referencing other blogs in yours, it can pay off enormously. It may not make sense to connect out to other blogs and expect it to bring traffic back to your site, but it can, and frequently does. 

There’s a decent possibility the bloggers you link out will stop by your post and leave a comment to thank you. At that point, they’ll likely share it with their own crowd since it helps them when they can show they were featured somewhere else. At the point when they do, you will get more traffic and exposure. 

They’ll know who you are, which means building relationships and networking. In addition, they may begin including your blog posts in their own roundups – bringing you much more traffic and exposure – and a completely new audience. 

Final thoughts: 

Your site’s link profile is one of the most key factors in how high it will rank in search engine results. Google doesn’t care how many links you have got pointing to your pages, but rather about the experience that you create for your users.

digital marketing trends

9 Digital Marketing Trends To Fulfill Your Wishes in 2020

9 Digital Marketing Trends To Fulfill Your Wishes in 2020 800 450 Admin

Recently I was browsing through Quora to find out what topic is most searched with regards to marketing, and you would be amused to see results:

digital marketing trends

The marketing world is more about the digital space rather than the traditional ones, so if you want to be ahead of your game you need to know about digital marketing trends 2020. 

The basics can be learned through youtube/courses. But your competitor is also using the same techniques. How can you create a foolproof strategy? What is that strategy which will give you breakthrough results?

I bring to you the Aladdin’s Lamp of digital marketing. Instead of fulfilling your 9 wishes why not give you the technique to fulfill your wishes in simple words.

1. Smart Bidding  

Smart bidding is a feature available in Google Ads where it uses machine learning to optimize for conversions or conversion value for every auction.

There are currently 6 different automated bidding strategies that you can look over. This is an AI-driven feature which can help you get the desired results based on your audiences’ behavior.

Let us understand them one by one –

  • Enhanced Cost Per Click (eCPC): 

It naturally adjusts your bids depending upon its estimation of conversions. It’s an upgraded automated version of manual CPC( where you manually increase or decrease the bids)

  • Maximize Conversions: 

As the name suggests, it tries to maximize the conversions (goals) without considering cost per click but within the campaign budget.

  • Target Cost Per Acquisition:

In this bid strategy, you set a cost per acquisition(CPA), and it sets the bids accordingly to get as many conversions within that  CPA. It has no target on the volume of conversions.

  • Target ROAS:

It automatically adjusts your bids to generate as much revenue as possible within your target.

  • Maximum conversions:

It automatically sets bids to get maximum conversions within a specified budget.

  • Maximum conversion value:

Here you can assign a value for conversion goals like sales revenue or profit margin. It then automatically adjusts the bids to ensure that the conversion goal is achieved within your campaign budget

  • Target Impression Share:

This helps to set bids automatically based on ads displayed on the various positions of display like the absolute top of the page, anywhere on the top section, or anywhere in the search result page. 

2. Shoppable Posts 

Instagram launched shoppable social media posts in 2019 but it is gaining a lot of attention now. It means the users can buy products directly through social media posts or ads. They don’t need to leave the app for purchase. 

It also ensures a seamless user experience, reducing the chances of sales abandonment. Studies show that around 54% of people in social media purchase products based on their research based on shoppable posts. You do not even need to be an e-commerce brand as you can allow transactions through social media. You can create shopping posts on Facebook and Pinterest too.

3. Optimizing Voice Search  

“Ok, Google. Tell me about the trends in digital marketing in 2020?.” And google offers you this blog.

Similarly, imagine you are a beauty salon and have a website with a blog on tips to protect your skin from tan, when someone does a voice search your blog comes up. Would it not get traffic to your website and hence your salon since the audience would explore your website too. 

This is possible by optimizing your website for voice search. Voice search is a voice recognition technology that allows people to search directly by speaking to their devices like Amazon’s Alexa, Google’s Google Home, Google Assistant, or Apple’s Siri. With voice search becoming popular and google’s mobile-first indexing algorithm businesses need to optimize for voice search. 

That means if your website content is optimized effectively, your business could be the one which digital personal assistants can suggest. But, it is necessary to have a local SEO schema and make sure that your google “My business” profile is updated.

4. Structured Data 

As I mentioned about local SEO, the next thing which is important and related is structured data. 

According to a study conducted by Path Interactive, 40% of the audience aged between 13 and 18 will get rich snippet results. Hence, your website will be featured on the top of the SERP along with the right information, ratings, etc, thus gaining more clicks. 

Google shows rich snippets if you add structured data to your site which is a piece of code. Search engines read the code to create rich snippets. There are plugins available to create the code without coding knowledge.

5. Using Alternate communication channels

In 2020 we should leverage more communication channels like chatbots, use Facebook messenger pop-ups on websites. 

We can customize the FAQs on the messenger and give options to click on the relevant question they want to ask. Based on the question we can either automate the answer or write the answers. This creates a good impression on the customers and we can create an engagement to reduce bounce rates. 

The other forms of alternate channels in online marketing is using Quora and Reddit which also not only gives the right information to the audience but also helps you establish your brand identity

6. Video Marketing

Research shows that 72% of organizations state that videos have improved their conversion rates. Videos are the most popular way to connect with your customers and tell them about your new products. It is not only restricted to youtube. This includes videos on Facebook, Instagram, and LinkedIn. In fact, if your site contains videos it is highly likely that Google will rank your website higher since people find videos more appealing. This in turn will drive organic traffic to your website. Live videos have also garnered a lot of popularity nowadays and organizations showcase their new products or show behind the scenes making of their products.

7. Making Interactive Content 

Interactive content is all about making the user feel that he is a part of the brand and buying process. This can be done in multiple ways like making the audience participate in a poll or creating augmented reality ads/interface or embedded calculators which help you calculate the amount to be spent to reach your goals. Interactive content captivates the audience and accelerates your conversions. Real Estate firms use this for a virtual tour of their properties which are on sale.

8. User-generated Content

User-generated content (UGC) is a powerful asset for advertisers who need to target the Millennial and Gen Z audience. You can motivate your crowd to share one of a kind products by offering them a means to fight for a cause, creating challenges like ice bucket challenge, or offering them a prize. Individuals trust other individuals unquestionably, more than they trust organizations. It can also be in the form of reviews or blogs or videos by the user.

9. Influencer Marketing 

Influencer marketing utilizes key personalities to propagate your brand’s identity. They mostly consist of YouTubers or Instagram personalities with huge followers and fan base. They can help spread the messages about your business or item through their social channels. 

63% of customers trust influencers’ assessments of items considerably more than what brands state about themselves. Influencer advertising is likewise going to be influenced by AI. AI is instrumental in finding the relevant influencers to connect with. It distinguishes influencers with better commitment, less phony supporters, and a higher possibility of creating a positive degree of profitability (ROI).  

So, these are some of the keys to your digital transformation. Get ready to take over the world! 

seo mistakes to avoid

The Most Common SEO Mistakes to Avoid 2020

The Most Common SEO Mistakes to Avoid 2020 512 288 Admin

We are so focussed on advanced SEO, that we end up making some small and common SEO mistakes that can snowball and lead to insurmountable errors. We miss out on our chances to rank for the dream keywords if we avoid or think that these are all tiny issues & don’t provide that much importance.

With a lot of content being created and promoted online each second, the competition to capture your audience’s attention and also rank on search engines has become more cut-throat. 

Hence we apply all the advanced SEO techniques hoping that we can outperform our competitors.

With over 2 trillion searches on Google every 12 months these days, search engine optimization is about finding a balance between audience-centric content and convincing search engines that your content is worthy enough to rank.

It isn’t that easy to stay on top, with many people falling into the trap of making common SEO mistakes and seeing negative results.

Therefore, we need to understand which are the SEO mistakes to avoid in order to get the desired results.

1. Using incorrect keywords:

One of the most usual mistakes while selecting keywords is neglecting what search engines and customers want, and focusing on your preference instead. 

Sometimes your understanding might be such that you will focus on a keyword that does not fully consider the subject of the content. 

Instead, your understanding might possibly be completely opposite to the user’s search intent.

Hence, it’s important to do keyword research before you begin optimization. 

You can use tools like Keyword Planner, Uber suggest, or even do competitor research to decide on the best keywords to use. 

Always remember to choose keywords with maximum search volume and least competition.

2. Keyword Stuffing:

You might think that overusing the keywords in your content would boost your ranking. That is in fact, a common misconception, and an incorrect strategy. 

Going overboard with targeted keywords is considered as ‘keyword ‘stuffing,’ or ‘overusing your supposed keywords’. Such an approach would make your content useless to its targeted audience. 

Google currently employs a special type of search called Latent Semantic Indexing (LSI). This will recognize the topic of your content without having to fill in your content with repeated target keywords.

3. Not checking for plagiarism:

We all know that duplicate content is penalized, so you focus on creating original content. 

But do we check for plagiarism every time?

 You may say that it’s original content. Why should we check for plagiarism? But what we fail to realize is that sometimes our content may match unintentionally leading to a penalty. 

So it is always recommended to always check for plagiarism after creating new content.

There are various tools for plagiarism why not start checking right now.

4. Forgetting about website speed and mobile-friendly experience:

The quality of your website, particularly its performance on mobile devices, is very important for users today as most people browse the internet on smartphones. 

When the website is not smartphone friendly, Google and other search engines will downgrade your website.

The same goes for the website speed, which is often given preference when ranking on SERPs. 

You can check your speed using tools like Pagespeed Insights.

 The most valuable strategies for increasing site performance involve leveraging browser caching and optimizing images.

 You can optimize images with the help of a plugin known as Smush.

5. Not using Anchor Text for internal links:

We know that Internal links are very important for SEO as it helps in the indexation of our website. 

What we forget is adding Anchor Text to link to our pages. 

What is anchor text? Anchor text is basically a clickable word or a group of words that are connected to another page on our website and usually, they appear in blue color.

But that’s not all we should know. Whatever Anchor text we provide should link to an article/page with that relevant subject mentioned. 

The next thing we should ensure is the anchor text should not consist of words like “click here”, because it does not relate to its destination article. Use your subject keywords to internally link your web-pages, make it user friendly…

6. Not including relevant external links:

To make the most of SEO, it is important to take into account external links as well. 

Always remember to link to reputable/leading websites.

It is advisable to link back to websites that have given you backlinks, as that would attract traffic in the future. 

7. Not focussing on good quality backlinks:

We all know that a backlink is important for off-page SEO but we forget the importance of good quality backlinks and start participating in link schemes.

Link schemes can include buying or selling links, link exchanges, or creating multiple websites and giving backlinks from each other. This is considered as spam by Google and it downgrades your website.

In fact, focus on creating natural backlinks by guest posting on top blogging sites.

You can also reach out to influencers and share your blogs with them. If your blog or content is relevant they are likely to give you backlinks. 

8. Not creating Title Tags and Meta-description that increases   CTR

We all know about Title Tags and Meta-description and we optimize them according to the keywords. 

But what we do not ask ourselves is if our Title and Meta-Description is enticing enough to get a click. 

We might be ranking higher than our competitors but does that mean we are getting more clicks?

For example, you are an SEO course provider and you have mentioned in your Title and Meta-description   “Award-winning SEO course provider. Book a demo session now.”

 You are likely to get higher CTR  in the previous example rather than just vaguely mentioning that you provide an SEO course

9. Avoiding Content Marketing:

Content Marketing is all about creating the right content in the form of blogs, videos, or articles which helps to build a strong relationship with your audience.

The most common SEO mistake we do is creating thin content by using article spinning software or not adding any value to the audience.

It is not only about the quantity of your content but the quality is what matters the most. So invest your time, money, and effort into creating unique and engaging content.

10. Improper site structure:

When you create a website you have multiple sub-domains. But you have to ensure that all the subdomains which are aligned follow a proper structure.

Let us take an example-

As you can see, the Home page comes first, followed by About us, Services, etc.

Instead, if you keep your “Services” after “Home page” it makes no sense as we have to know a business first then find out about the services.

11. Not doing regular Website Audit:

Another thing that we overlook is not doing a timely website audit. 

Ideally, you should conduct website audits every month since it is important to check for broken links or any other issues.

Also, google algorithm keeps updating so it is important to keep auditing your website. You can do a website audit by tools like Screaming frogGoogle Analytics, Uber suggest and Moz trial

Ideally, you should also keep checking for any website issues/anomalies with the help of Google Search Console

12. Not checking bad links:

We know that getting good backlinks can help us in ranking in SERP. But what can we do about backlinks from websites which are spammy or low quality?

How can we stop the link juice from them? Use the disavow tool from Google webmaster tool.

In this way, we are telling Google that “don’t attribute the link being provided by those spammy websites”. 

Hence it is advisable to regularly find out which links are devaluing your ranking and use the Disavow tool.

13.  Not having Bing Business Listing/Not optimizing for other Search Engines:

We all optimize our websites for Google, but there are other search engines as well. Even though they are not that popular as Google, they also should be optimized. We can get customers from those as well as it is low competition there.

Bing is a search engine by Microsoft and they have a market share of around 2.44% worldwide. That means if we optimize for Bing as well we can get those customers as well.

We should also not forget Bing business Listing. It is similar to Google my business and it helps in local SEO. 

Since we are talking about local SEO we should also understand that if our target market is outside India we have to optimize for their country-specific popular search engines.

For example, Baidu for China and Yandex for Russia.

14. Not using Bing Webmaster tool:

In reality, Bing Webmaster Software is more sophisticated — and it offers more resources for SEO practitioners than the Google Search Console, it’s equivalent.

If Bing had not first launched its Disavow links tool, should we have had the one from Google as well? So when we are already thinking of optimizing our website for Bing, we should not forget the Bing webmaster tool.

Now that you have learned all the common SEO mistakes, aim to stop them intentionally by  2020. You can end up struggling if you do not build your website for mobiles, have specific targets, concentrate on multiple types of content. Seek to utilize new SEO updates and keep up to date with the latest to remain ahead of the competition.

Another thing to do is to learn about the entire online ecosystem. That means getting well versed with other categories of digital marketing as everything is interdependent.

benefits of content marketing

Content Marketing: Understanding the Concept and Benefits

Content Marketing: Understanding the Concept and Benefits 512 288 Admin

Content comes in many forms to us, and as humans, it has been the essence of our progress and development. It exists in everything we know, learn, study, or interact within our daily lives. It can be defined as the expression of thought through various mediums. The stories we were told as children, the books we read, the videos we watch, the pictures we look at, anything that conveys thought or expression, is content. 

We begin consuming content from a very young age, and in this developing world, we are almost constantly exposed to it in some form or another. Similarly, content creation is not new to us. Our crayon scribbles, the complex string of words we start to put together in our diaries at a young age, are both our forms of content creation. 

benefits of content marketing

As we grow older, both consumption and creation take shape and we strive to find or offer value through both. Both of these processes are part and parcel of the growth of any individual and any enterprise. So, you must ask yourself how these crucial functions influence the business world? Content marketing is the answer to that question. 

What is Content Marketing? 

Marketing is the most versatile and crucial tenet of the business world, so as it must, it found a home in the world of content creation and consumption. Building brilliant campaigns, distributing knowledge, initiating change and profit, and studying and acquiring skills are all propagated by content in marketing. 

Content Marketing can be defined as the brands creating and distributing relevant content on a long-term strategic basis, to establish and propagate a relationship with their target group. 

This form of digital marketing stands to benefit brands and consumers alike. Providing brands and individuals, potentially with the help of marketing and advertising agencies with the chance to put their products and services across in an informative and efficient way, and allowing consumers with the chance to learn and educate themselves while consuming. 

Types of Content Marketing

One of the reasons this form of marketing is highly efficient, is because of the range it provides. There are many types of content marketing, and most can be divided into 4 umbrella categories. 

1. Written Content:

Email marketing has been used commonly since the advent of email. eBooks, Blogs, and Articles are long-form highly informative content forms. 

benefits of content marketing

2. Visual Content: 

Videos for websites, Youtube, other video channels, Infographics for websites, social media posts, as well as educational Webinars. 

3. Social Media: 

Social Media apps, such as Instagram, Facebook, LinkedIn, Twitter, Discussion Forums, such as Quora and Reddit. 

4. Audio Content: 

Podcasts are an up and coming form of audio communication. 

Choosing a type for your brand: 

Let’s take an example: Suppose you run a pharmaceutical, and you recently received approval for and launched a soap with a series of benefits unique to this particular product. As a brand, the most effective form of marketing for you would be through interesting infographics, social media posts, and videos. If a pharmaceutical brand were to write a blog, while it may attract intellectuals, researchers, competitors, and medical professionals, it will most probably not bring you leads. 

Evaluating what would be most effective for you is crucial. This can be done by analyzing the content your target audience most consumes or relates to, studying competitors’ marketing strategies, or simply studying the market and deducting the best strategy for you. 

Why does it work? 

As any curious person would wonder, you must also want to know why content marketing has such a major impact, and why it works so widely. As most forms of digital marketing, this form comes with a set of unique reasons for its success. Four of the majorly understood and appreciated reasons are listed below. 

1. Ease of Access: 

With technology slowly but surely reaching every corner of the world, and content marketing being an extremely digital concept, it is the most accessible form of information out there. Regardless of gender, age, culture, country, a majority of consumers have access to this form of marketing, making it highly efficient. 

2. The Generation of Information: 

With the increase of information available, there is also an increase in eagerness to learn. A generation of jacks of all trades is rising, and content marketing embraces that idea perfectly. In today’s world, having a basic understanding of a variety of subjects is applauded and appreciated, hence, making this the generation of information. 

3. Easily Monitored and Adapted: 

As a brand, being able to access your released content, and alter it in accordance with the times helps create relevant and useful impact. It is important to adapt to the constantly changing times, and the digital marketing world allows for it. Equally important is the ability to see what form of your content is creating impact, and study your target audience, helping you further adapt your strategies. 

4. Range and Variety: 

As stated in the previous section, content marketing provides brands with a wide variety of formats and platforms to choose from. This allows access to varying target groups simultaneously. While Facebook may offer them access to older groups, podcasts will provide access to younger people who work and learn simultaneously. The opportunities are endless. 

What to focus on? 

Walking into this field blindly will not only stop you from achieving your goals, but will cause a major waste of resources. Knowing how to get a start on planning and conceptualizing your content when you create it is the first step towards a successful content marketing strategy. 

1. Adding Value: 

All prospective clients are looking to attain something from their interaction with your brand. Give them something to look at, read through, maybe even bookmark and return to. Like the crowd knowing the lyrics of a band’s song, your customers should know your blogs, and what they offer. Adding value to your customers’ lives in more than way brings in loyal and learned leads. 

Creating valuable content also helps you establish your knowledge and authority in your field. This further provides confidence in and support for the impression you wish to and do put across in the world. 

2. Target Audience: 

Studying and analyzing your target audience can change the trajectory of your brand entirely. Choosing the right form of marketing, the right platform, the right content, is crucial. When focusing on content marketing, do not forget to focus on the quality of the content itself. While you may create the perfect strategy, if your content does not provide relevance and quality, it will lose weightage. 

Therefore, it is important to study and analyze your audience, eventually molding your content to fit their needs and wants. Find what they would most identify with, and then move forward accordingly.    

3. Brand Identity: 

Remember to always emphasize the identity of your brand in the content you create. While ensuring your target audience remains appeased is important, it is equally important to keep sight of who you are as a brand, and what message you’re trying to put across. Losing focus of this can lead to content without a clear message, or identity, and leave your audience finding it hard to collate or relate with. 

Your identity can make or break your brand, and how you show it in the content you put across plays an equally important role. Brand tone, language, and style come together to make your identity, always wear it with pride. 

4. Purpose: 

When you start creating content, what is it you are trying to achieve, and why have you taken the step into content marketing are the first questions you should ask yourself. If you’re attempting to gain leads, create your content and build your strategy in accordance with that. If you’re attempting to create impact, or pioneer something new with your innovation or ideas, make sure you present that clearly in the content you present. 

Keeping your purpose front and center is the only way to build a brilliant and effective content marketing strategy. Similar to every other field of marketing, what you aim to achieve is what decides what you will do. 

What are the benefits? 

As has been explained in the content above, this form of marketing offers adversity, variety, and range like nothing else. With these endless functional benefits, it also offers three major technical benefits to your brand. If one were to approach this from a thoroughly business based viewpoint, the following three benefits can be attained through content marketing. 

1. Increased Leads and Sales: 

Creating varied content, leads to varied availability, and as discussed earlier, with ease of accessibility, the reach is a lot higher. This provides multiple options for Calls-to-Action (CTAs), and multiple platforms from which to generate leads. 

It also allows for higher engagement with your potential customers, and if created well, your content can leave a lasting effect, and a note of goodwill with your leads. Increased leads bring in increased conversions, eventually increasing sales. A good strategy with a wide range can bring a major positive change to your brand growth. 

2. Lower Investment: 

The varying options within content marketing require varying amounts of investment. For the most part, creating and circulating content is not expensive. While writing blogs for your brand, and using services such as Search Engine Optimization may cost the investment of hiring an agency, it is relatively less costly than major investments such as running print advertisements. 

On the other hand, running an efficient and well-strategized social media campaign can come at a minimal cost or even no cost at all. Even the more expensive options within content marketing come at a lower cost than traditional marketing for the most part, and bring in higher revenue. 

3. Loyal Customer Base: 

With value-adding and interesting content, your brand can build a lasting impression, and supportive following. For instance, if you publish blogs on a weekly basis, and your content is relevant, you can create a following that returns to your blog every week, and in turn shares the content you create. 

Creating shareable content and interacting, can majorly increase leads, by creating the impression of a brand that cares for its customers. A loyal customer base can have immediate and long-term benefits for your brand. 

The benefits of content marketing are endless, and highly valuable. Building a strategy is required to efficiently reap the benefits of this form of marketing, making it a top priority. Having gained an idea of the concept of content marketing, as well as how it can benefit your brand, it is important that you conduct further research, and make a switch soon. 

It is often said in the world of marketing that Content is King, and it could not be more true, or more relevant at this point in time. We suggest you use Content Marketing to ensure that this time may be of service to you. 

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