Digital Marketing

google core update

Google Core Update December 2020 : Rolling Out Now

Google Core Update December 2020 : Rolling Out Now 1200 675 Moshi Moshi

Every day, Google normally releases at least one change intended to improve our search results. Most aren’t noticeable but help us gradually keep on improving. 

Several times a year, Google makes broad changes to the search algorithms and frameworks. Which is referred to as “core updates”. They’re intended to guarantee the delivery of relevant and authoritative content to searchers.

What is a Google core update?

A Google core update happens when Google makes critical and broad changes to its search engine algorithm and systems. These updates are intended to improve the search experience for users, providing more relevant, useful, and reliable content.

How often do Google core updates happen?

Generally, core Google Search updates happen several times a year, usually every few months. Google will in general announce the updates a couple of days prior to or the day of, though some updates can take several days to roll out for users.

Google December 2020 Core Update

Google confirmed an algorithm update: December 2020 Core Update which has rolled out recently on December 3, 2020.

This most recent update came as a last-minute surprise. Google revealed the update by tweeting and that it was to be rolling out the same day. This is the 3rd core update of 2020 after the May 2020 core update.

The first Google core update in 2020 was the January 2020 core update and the second one was the May 2020 core update.

Google generally releases a core Google algorithm update every few months or so. Just about 7 months back Google announced the May 2020 core update, which took place on May 4, 2020. So this December 2020 Core Update took much more than past updates to roll out.

Google Announces: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. 

google core update

Google said “the December 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.”

Previous core updates: The most recent previous core update was the May 2020 core update, It was big and broad and took a couple of weeks to completely roll out. Before that was the January 2020 core update. The one before that was the September 2019 center update. That update felt vulnerable to many SEOs and website admins, as many said it didn’t have as big of an impact as previous core updates. Google likewise delivered an update in November, but that one was specific to local rankings.

What to do if you are hit?

Google has offered guidance on what to consider if you are negatively impacted by a core update in the past. There aren’t any specific actions to take to recover. However, Google has offered a list of inquiries to consider if your site is hit by a core update. Google did say you can see a bit of recovery between core updates but the biggest change you would see would be after another core update.

The best advice to beat core updates?

Keep focusing on : Quality content, User intent, Clean architecture, Google’s guidelines. 

And do not stop improving your site once you reach the position because the site on 2nd Position isn’t going to stop.

what is google ads? how does google adwords work?

Learn: What is Google Ads? How Does Google Ads Work?

Learn: What is Google Ads? How Does Google Ads Work? 1200 675 Admin

What is Google Ads and how does Google Ads work? This is a common question asked, which is why this blog will focus on all the points as to why Google Ads is important and how it works.

What is SEM and How does this Help Your Business to Grow?

Search Engine Marketing (SEM) is a digital marketing strategy that helps to increase the visibility of our website in the search engine result pages (SERPs). SEM is the most effective way to grow your business and it helps to aware the customers about your brand. 

Search engine marketing can increase website visibility in two ways: Organic and Paid. 

Search engine optimization (SEO):  It is a process which can help to generate traffic on your website to get higher rankings in the SERPs, this is an organic way in which the advertiser is not required to spend any money. It consists of two activities which are On-Page & Off-Page activities. 

Another one is Paid marketing (PPC – Pay Per Click) which is explained below in detail, where the advertiser has to spend some money to get traffic to their website. 

So, SEM consists of these two marketing tactics to improve your website visibility in search engines.

what is google ads? how does google adwords work?

What is PPC & How Paid Search Marketing Works?

PPC stands for Pay-Per-Click. PPC is nothing but the amount which the advertiser has to pay per click or per impression on an ad. It is the most common paid campaign type. PPC marketing is considered as one of the fastest digital marketing strategies to drive traffic to your website and for conversion growth.

Search engine advertising is the most common form of PPC. The advertisers have to bid for ad placement in a search engine’s sponsored ad links when someone searches for a particular keyword which is related to their business offering.

For example – If we bid on the keyword “Advertising Agency in Bangalore” our ad must show on the top on the Google result page. The higher we bid as compared with our competitors the highest rank we’ll get on the Google search result pages. 

To get an overview of campaign types offered by Google ads, check out this video.

You can grow your business in an increasingly competitive marketplace with Search engine marketing (SEM), it is the most effective way to grow any business.

PPC is helping businesses in the following ways – 

  • PPC advertises directly to the audience searching for a business like you. It allows us to put your ad in front of the audience who are most likely to be interested in the products which you offer.
  • By PPC advertising you can get measurable ROI, by which you can get to see what exactly you are getting out of the ads.
  • In PPC money will only get deducted when someone will click on your add, so you can reach a large no. of people with the campaigns but you only have to pay money when someone clicks on your ad
  • You can advertise your products and services across the globe, locally and globally as per your requirements.

What is Google Ads? All You Need To Know About Google Ads

These days Google ads are becoming progressively popular among all businesses across all industries. 

Whenever you search for any keyword in a search engine you can see ‘Ad’ flashing in front of some of the search results, this is nothing but the Ad shown by Brands to extend their revenue to a level that would never be possible through offline marketing.

what is google ads? how does google adwords work?

Refer to the below infographic for the Google Ads stats according to a survey-

what is google ads? how does google adwords work?

Still, what is Google Ads, and why Google Ads is important? It is a paid service by Google by which one can run their advertisement to get featured on the top results of the search engine. Google Ads is important as it helps to get the result faster and helps to maximize the ROI. 

Your paid campaigns should be stronger and more focused if you want to get more clicks resulting in a greater probability of obtaining new customers to your website. 

Advertising with Google Ads begins with creating a campaign. The type of campaign you decide to create should be based on your advertising goals. 

For example: if you’d like to show your ads on Google SERP to get more visitors to your site, you should choose a Search Network campaign.

When you get started with your campaign setup, you’ll be asked to select campaign goals and select a campaign type.

Google offers 6 types of campaigns by which you can improve your website visibility in SERPs. 

Types of Google Ads Campaigns:

1. Google Search Ads Campaign: Search Campaigns advertisements promote your products and services straightforwardly Search Engine Result Page of any particular query that your search on Google. 

You can directly target the audience to whom you want to show your ads and even narrow your targeting to users in a certain geographical region.

 2. Google Smart Campaign: When you sign up in smart campaigns you just have to write an ad that describes your business along with the description of your products and you have to set the budget.

Google will show your ad automatically to potential customers across Google Search, Google Maps, Google search partners, and the Google Display Network.

 3. Google Video Ads Campaign: Video ad campaigns are an exciting method to reach and engage your audience on YouTube and over the web. You can create and manage your campaigns in Google Ads by using the “Video” Ad campaign type.

4. Google Shopping Ads Campaign: In Google shopping ads there is no need for much setup and there aren’t many features to select, if you want to show the products which your eCommerce store offers in Google Shopping, then you’ll need to set up the Google Merchant Center and the process isn’t difficult. 

Here are the steps for creating a Google shopping ads campaign:

  1. Sign in to your Google Ads account
  2. In the menu at the left corner, click campaigns
  3. Click on the plus button (+), then click new campaign
  4. For “Campaign type,” select shopping and click on the next option

Major Steps to Set up your Shopping Ads Campaign

  • Merchant: You have to select the merchant center account that contains all the products which you want to advertise. If in case you will not find any account, you will need to link your merchant center account with Google ads account. You can’t change the merchant after you have created the campaign.
  • Country of Sale: Then you need to select the countries where you want to sell your products, your ads will be shown only in the countries which you have selected. And you can’t change the country once you have created the campaign
  • Inventory Filter: You only need to change this setting if you need to limit the quantity of items utilized in your campaign. To do this, pick the criteria an item should meet so as to be promoted. The items that match all the requirements you select will be added to your campaign. You can change this setting after the campaign has been made.
  • Bidding: In this step you have to select the type of bidding which you want to use in your campaign, you can change this setting even after the campaign has been made.
  • Daily Budget: The budget which you are willing to spend each day on the campaign
  • Campaign Priority: You only need to change this setting if you are promoting the same products in multiple campaigns for the same country of sale. The campaign priority will decide which campaign should be used when products overlap in the country.
  • Local Inventory Ads: You only need to change this setting if you want your Shopping campaign to include products that can be sold in local stores. To promote local products, you’ll need to submit local product data into the Merchant Center. Then, check the box to enable ads for products sold in the local stores.

V. Click on Save and then Continue button

VI. Next you have to choose what kind of ad group you want to create

  • Product Shopping (if you’re new to Shopping, It is recommended) These are individual product ads. These ads are automatically created using the information from your Merchant Center account.
  • Showcase Shopping These are the ads related to several products that group together in a single ad. Some additional steps are required to create this ad.  

VII. Click Save.

5. Google Universal App Ads Campaign: The universal app campaigns allow you to advertise your app across Display, Video Networks, and Search ads. You just have to add your app and modify some objectives.

6. Google Display Ads Campaign: Display ad campaigns give you the option to reach people outside of Google’s search engine results, through content, pictures, and video banner displays that appear when users browse the web, use applications, or watch videos.

You can choose a goal for your campaign based on the actions which you want your customers to take.

Goals Include: 

  • Sales
  • Leads
  • Website traffic
  • App promotion
  • Brand Awareness & reach
  • Product & brand consideration

How the Google Ads auction works?

The Google Ads auction depends upon three factors:

  1. Your bid
  2. Your landing page Quality Score
  3. Your promotion augmentations

1. Your bid: Google Ads isn’t a compensation to-win stage. However, your bid influences your performance in the Google ads auction. Your company could win or lose depending on your bid. Place realistic and reasonable bids, versus over the top ones for the best execution and rate of profitability (ROI). Google Ads bidding strategies allows you to do things manually or automated.

Types of bidding strategies in Google Ads:

  • Manual Cost Per Click (CPC) – Manual cost per click allows you to set the bids at either the keyword level or the ad group. This is considered as the best bidding strategy for new advertisers.
  • Automatic Cost Per Click (CPC) – Automatic cost per click gives all the control to Google to adjust your bids up or down. This will help you by giving the most clicks within your daily budget for that specific campaign.
  • Enhanced Cost Per Click (ECPC) – This strategy gives Google the right to increase or decrease your bids by 30%. Google will increase your CPC by 30% if the conversion is likely to happen and vice versa
  • CPA Bidding (Conversion Optimizer) – Allows Google to adjust bids to the average of certain cost per conversion goal that you have set. It has been found that CPA bidding is more effective on display ads
  • CPM Bidding (Cost Per Thousand Impressions) – This strategy is only available for display network campaigns, this allows you to set the target bids that assemble after 1,000 impressions. CPM doesn’t charge you for clicks
  • Flexible Bids – The last one is flexible bids. It is located within your Google ads shared libraries, here you can find 6 different flexible bidding strategies.

2. Your Quality Score: Your Quality Score (which ranges from 1-10) outlines the worth, relevance, and past execution of your ads, keywords, and landing pages. A great Score can prompt lower promotion costs, as well as a better position across advertisement systems. 

The formula to calculate quality score is simply: ( 1 + Landing Page Experience weight + Ad      Relevance weight + CTR weight )

( 1 + Landing Page Experience weight + Ad Relevance weight + CTR weight )

3. Your promotion augmentations: By using Google Ads extensions, you can improve your ad’s performance and visibility, like offering clients a telephone number for reaching your group. Increasing the value of your promotion can improve your odds of winning the advertisement auction. You can include extensions while making your ads.

In order to increase the CTR (Click Through Rate) the best-recommended practice is to use Google Ads extensions in your ads, here are the extensions list which Google Ads offers –

  • Sitelink Extensions
  • Location Extensions
  • Affiliate Location Extensions
  • Structured Snippet Extensions
  • Call Extensions
  • Message Extensions
  • App Extensions
  • Callout Extensions
  • Price Extensions
  • Promotion Extensions

Note: Google has announced that Message Extension will get removed by this year. 

It is not necessary to use all the extensions in your ads, based on the services, products which you offer, and based on the business and industry you can add relevant extensions. 

At the point when Google launches its ad auction, it also calculates the cost-per-click (CPC) by using this formula:

Actual CPC = Competitor Ad Rank / Your Quality Score + 0.1 

The actual CPC is what your business pays for each click that your ads get. This equation is the reason most organizations pay not as much as what they offer for a keyword. It’s crucial to know, however, that your business will never pay more than what you offer or bid.

Google Ads falls as a paid advertisement platform under the marketing channel which is PPC (Pay-Per-Click).

Nowadays, more and more businesses are taking advantage of Google Ads and PPC campaigning to drive more traffic to their website and to generate more revenue. 

How Does Google Ads Work? 

Google Ads offers a demonstrated advertising technique for organizations across businesses and areas. 

Its variety of focusing on alternatives, adaptable expenses, and various ad promotion types permit any organization, from local to global, to contact its crowd and keep its advertising cost within the budget.

Google Ads permits organizations to make unique ads for all the reaching users. 

These promotions/advertisements can show on the Google Search Network, as in Google search result pages, and on the Google Display Network, as on third-party sites. Google Ads additionally offers access to bidding options, campaigns, and diverse targeting.

How to set up Google Ads Campaign –

Here is the step by step guide to create a Search Ad Campaign:

1. Sign in to your Google Ads Dashboard, Click on (+) sign to create a New Campaign

2. Select the goal according to your business whether you want to run your campaign for sales, brand awareness, leads, website traffic, or app promotion.

what is google ads? how does google adwords work?

3. Then select the campaign type which you want to create like: Search Campaign, Display Campaign, Video Campaign or Shopping Campaign. Put your URL and press continue.

4. Then add your group name and add the keywords on which you want your ads to be shown, and click on save and continue,

what is google ads? how does google adwords work?

5. In this step you have to create your ad by adding the URL, headings & descriptions. This information will be visible in the search engine when your ad will appear in SERPs.

6. Here you can select the targeting audience, location according to your marketing strategy

what is google ads? how does google adwords work?

7. In this step you can set your daily budget the amount which you’re willing to spend on your ad on a daily basis. You can set your bid and can add the extensions as per your business requirements.

8. This is the last and final step for confirmation of your campaign. Click on save and continue and Hurray!!! Your campaign is ready to run.

When you complete the process of making and setting up your campaigns, Google does review and approve your advertisements. 

Following approval, Google can start demonstrating your promotions over the proper advertisement systems, similar to the Google Search Network or the Google Display Network. However, they must win the ad auction, to get featured in the Google search result pages.

Benefits of Running Google Ads:

  • You can focus on multiple keywords simultaneously
  • Google Ads will help to boost traffic on our website
  • It will help to get more phone calls and more in-store visits
  • It gives you all the flexibility to stop and pause your ads at any point of time 
  • Ads which appears on the top of the page get immediate visibility as compared with other ads
  • Google Ads are not restricted to the size of any business. you can create and run your ad as per your budget.

 So, now that you’ve learned about Google Ads, it’s time for your business to take up a notch. Good Luck!

What exactly is Google Ads?

Google Ads is an advertising platform where you can bid on certain keywords to rank on Google SERP & Google's partner sites when that keyword is searched by users on Google. It can help you create ads for your based on selective age groups, target location, and content. It also has variants for different types of content.

Does Google Ads work for small businesses?

Google Ads can work effectively for small businesses if you use it in the correct way. With an optimized landing page, strong value proposition, and keywords, Google Ads can help to grow your business.

Why Google Ads is important?

It is Important because 95% of your target customers use Google in their daily life providing you the advantage to tap on to them. Be it Brading, Marketing or Selling oriented campaign

Reasons why you should use Google Ads?

Google’s massive reach 1. Full control of your campaigns 2. Super Affordable 3. Quicker results than with SEO 4. Earn more conversions 5. Maximize ROI with different bidding strategies

 

tips for content marketing

Tips for Content Marketing Scaling in 2021

Tips for Content Marketing Scaling in 2021 512 288 Admin

Every growing business has been actively trying to scale their content marketing. You may be one of them because everyone is Googling tips for content marketing. According to a survey, scaling content marketing is one of the biggest challenges that marketers face. This comes as no surprise since creating quality content takes time and resources. The content that you produce should not only align with your business, but it must also promote it.

tips for content marketing

It can be very challenging to think of ways to scale your marketing. But if you do it right, you can benefit from it. To make your life easier, here are a few tips on how to scale content marketing:

Strategise a Goal 

To facilitate the requirements of your growing business, you must plan your content ahead of time. Take time out of your schedule and decide what you would like to achieve with content marketing. It is best to attract a wider audience because different types of customers will flock your way once your business starts to grow. 

Go back to the basics and jot down the who, what, why, and how? Ask yourself, who are you creating the content for? What does the content creation procedure look like? Once you begin to answer these questions, then you can design metrics that work for you. Your content goal should always reflect your overall content marketing strategy. 

tips for content marketing

Grow the Team 

If you really want to scale your content, then one of the best tips for content marketing is to hire a bigger team that specialises in content writing and content curation. Having a team can help you speed up the process and you can easily create more number of posts for social media or clients. 

One of the most viable and economical options is to hire a communication agency that provides professional content production services. Professional writers can help you scale as fast as you want and they will produce the kind of content you are looking for. With outsourced help, you will not have to deal with the burden of managing another in-house department. 

You can even choose to use the same communication agency for other professional services that align with the content you require. This is a great way to get a comprehensive and cohesive marketing strategy. 

You can share content guidelines/rules that the outsourced agency must maintain so that the content produced by them aligns with your brand voice.  

Adopt Technology and Automation

Every growing business needs to adopt newer technology and automation to meet organisational goals. Technology can speed up the process and eliminate the repetitiveness of work. With the help of AI-powered software, your team can write quality content. Software such as Grammarly helps users correct grammatical errors. This software not only increases the overall output of various types of content but also makes it easy to curate excellent and error-free content. 

Automation is also a highly recommended tip for content marketing since you can use automation for just about everything. From scheduling posts to creating personalised content for each user, automation will help you distinguish yourself from your competitors. 

The adoption of the above will help you find time for other important tasks. Softwares can optimise your content and result in higher click-through rates. 

It is definitely a good choice to invest in these technologies as the burden on your team will reduce drastically.

Specialisation 

There will be situations where you require different types of content all at once. To face this challenge at hand, the best tip is to have writers that specialise in specific types of content. For example, you can have people who specialise in writing social media content, copywriting, blogs or long content, brand names, etc. 

But if you have a small team of writers, then you can facilitate them with the necessary training and resources, so that they can provide you with favourable output. 

Communicate 

When working with a team of writers, it is ideal to communicate and allow them to share their thoughts on specifics. Holding regular meetings will foster creativity through brainstorming, uncover unique and one-in-a-million ideas, evaluate the strengths and weaknesses of existing content, share industry news and opportunities, and finally, provide a platform for strategizing and prioritising content. 

These meetings are also a great way to ensure that 2 people are not doing the same work. Communicating with each other will keep the team on their toes and help write good content. 

Repurposing Content

It is never easy to write thousands of words of content and it is definitely not easy to scrap those words because your clients didn’t like it. Instead of pressing the delete button, you must learn to keep this written data in your archives. Every growing business, like yourself, must learn how to repurpose the existing content and reuse it in another project. 

Repurposing content is a great way to save time, money, and efforts. It helps you reach more leads and extracts more value. It also helps create very valuable content for a different set of buyer personas by being highly targeted and relevant. 

Be Selective with Content Production

If you are a rapidly growing business, then work on projects that have the greatest value. Another tip for content marketing is to prioritize all projects that will definitely bring you traction. You cannot waste precious hours on projects that will be of low significance to your business. 

Focusing on one or two big content projects will help deliver quality results that are bound to bring in more business to your organisation. Make sure you constantly evaluate how your big projects are doing and revamp them depending on your goals. Focus on promoting these important content projects through your website, blogs, and social media platforms. 

Build Outreach

The best tips for content marketing is to incorporate SEO marketing. Content that has low SEO value is likely to not perform that well. In order to receive a good amount of traction, you will need links. But remember, there is a right and wrong way of linking. For the best possible outcomes, follow this procedure: 

  1. Create very good and engaging content.
  2. List out reputable and high-ranking sites that are authorities in the subject matter you are writing about.
  3. Try to ask them for links or guest postings on their sites in a very respectful manner. 

Note: Don’t waste your content by guest posting on low-quality sites. Partner up with quality and reputable sites to get the best outcomes. 

Prepare for the Future 

Our last tip for effective content marketing is to strategize and prepare for the next big thing. You will have to learn how to use content in the most effective manner. You can prepare ahead of time by creating a content strategy that contains blogging, SEO, social media, email marketing, lead nurturing, PR, and marketing automation for maximum impact.

Conclusion 

Content marketing is definitely the next big thing. You can skyrocket your brand with cotent marketing, if you have not previously tried to scale your content marketing, then it will be a challenge. Content writing and curating is a time taking and tasking job. A lot of research, rewrites, and edits are required before any content can be published. 

The best thing to do would be to take it slow and eventually follow the above tips for content marketing. Find a way to make the content work for you and scale your content marketing!

importance of digital marketing

Importance of Digital Marketing | Benefits of Online Marketing

Importance of Digital Marketing | Benefits of Online Marketing 800 450 Moshi Moshi

With the evolution of modern technologies, small and medium scale organizations are doing all that they can to keep up. Larger organizations are either changing their plans of action to an online one or are reinforcing existing marketing plans with digital marketing strategies. In this blog, we will talk about the importance of digital marketing.

Digital marketing, online marketing, or internet marketing is advertising your organization through the internet. All things considered, internet usage has multiplied over the last decade and this move has influenced how individuals buy items and communicate with organizations. The importance of digital marketing is that you can easily track and monitor your campaigns. So, when you invest your time and money into your campaigns, you definitely want to know whether they are working or not. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.

Let’s Understand What is Digital Marketing :

Digital Marketing is promoting or advertising any products and services through and on any digital device. This marketing method is not magic, and you don’t need to be tech-savvy to excel at it. If you offer a product or service that the market wants, you can effectively advertise them in digital channels and the channels can include social media, mobile applications, emails, websites, search engines, or any other new channel. 

The list of digital marketing is continuously transforming, here are some common strategies that most businesses follow:

  • Paid search advertising
  • Pay-per-click advertising
  • Email marketing
  • Content marketing
  • Search engine optimization (SEO)
  • Social media marketing
  • Affiliate marketing

Here are some reasons why the use of internet marketing is not only an investment-wise decision but also an effective marketing channel that can assist you in developing your business.

Importance of Digital Marketing:

  • More cost-effective than traditional marketing – Small businesses have very few resources and capital. Digital marketing provides them with a better and much more cost-effective marketing channel that delivers great results.
  • Helps to generate higher revenue – Following effective digital marketing techniques leads to higher conversion rates, which will deliver many profitable benefits for the business in terms of better and higher revenues. Companies who are consistently using these strategies have 2.8 times better revenue growth expectancy.
  • Can help to interact with the target audience- Interacting and providing your audience with proper engagement points can give you an insight into what exactly your targeted audience wants.
  • Helps to build a brand reputation – If you deliver what you promise, it will help you develop better relationships with your customers and targeted audience. This will eventually lead to a better brand reputation.
  • Earns people’s trust – 90% of the responders claim that they will trust the information about the product/service of any particular brand if it is provided by people they know or the people who have previously purchased the same.

You must keep up with Digital Marketing Trends 2020. If you don’t follow these trends then your business might struggle.

The Top Digital Marketing Trends in 2020:

  • Video Marketing 

Video marketing has been a critical methodology for brands for a long time, but the format of videos keeps evolving. One year from now, videos will take up a huge lump of consumer traffic on the internet – with over 85% of traffic just from the USA. Most of these videos will not be uploaded by brands, but by individuals. 

Many brands have video marketing as a factor of production. They need these videos to look sophisticated and smooth for the sake of their brand reputation. But the problem is that most viewers aren’t searching for extra-embellished videos. They simply want quality content that is driven by a story, is informative, and engaging.

importance of digital marketing

  • Omnichannel Marketing

Omnichannel is a multichannel marketing system that you set up at several touchpoints to reinforce the client’s purchasing journey. 

In other words, an omnichannel advertising plan suggests you design marketing touchpoints that can be run on most accessible channels. 

Most organizations use email, social media, and search as marketing channels. For eCommerce development, this can be an incredible method of marketing. You can think about these different channels: Virtual assistants and chatbots, podcasts, smartphone apps, and ephemeral videos. Every one of these can bolster your current showcasing system.

Omnichannel Marketing comparison 

Omnichannel is explicitly noteworthy for consumer-facing enterprises since 70% of clients usually use at least three channels to explore before they purchase anything.

  • Voice Search Optimization

Voice input isn’t new but it hasn’t been as broadly utilized because of network issues, particularly when the search engines can’t process sounds. Web design and development trends will soon improve in demonstrating voice input. 

Voice Search has been around for some time, however, Siri and Alexa are just getting smarter. Besides that, voice search is a hot current trend in digital marketing – as seen by the following insights: 

  • 50% of all online searches will be through voice by 2020.
  • 13% of families in the United States claimed smart speakers and this is estimated to increase by 2022 to 55%. 
  • Shopping with voice search will increase to 40 billion USD in 2020. 

Taking everything into account, voice search is the digital marketing trend that you will see a great deal of later. For a mobile app development company, this is great news. Now when you make your applications, you won’t neglect to include a voice search feature.

  • Smarter Chat

Chatbots have been around for some time and remain a trend that is encountered consistent change. As indicated in a report by Grand View Research, 45% of clients lean toward using chatbots as an approach to impart for client assistance issues. 

Chatbots have indicated how successful they are in improving client experience and it empowers advertisers to better connect with their clients. They give constant assistance, support, and active interactions for questions relating to real concerns. WhatsApp, most recently, embraced this latest trend in digital marketing. They are offering Business Messaging that organizations are utilizing to manage everyday client exercises.

  • Augmented and Virtual Reality

Augmented Reality (AR) is being used to offer organizations the reality that a buyer expects. Popular designer brand, Michael Kors used AR effectively a year ago to make Facebook promotions where they requested clients to attempt and purchase their sunglasses. But AR and VR (Virtual Reality) is not limited to simply advertisements; a few brands are utilizing them to create brand awareness as well. 

For example, L’Oreal and IKEA figured out how to boost their client involvement. Through VR, they let clients imagine the products before making a purchase. A year ago, they presented their application IKEA Place that permits clients to essentially place furniture in their homes. While L’Oreal, the cosmetics behemoth, created its own AR stamped applications, for example, Style My Hair and Makeup Genius. Both empower clients to take a stab at hair and cosmetics looks through selfies. 

This Innovation in marketing is incredibly gainful for both attracting and holding onto clients.

Apart from the above artificial intelligence and machine learning trends, push notifications in the browser, social commerce, personalization, emotional evaluation are some other digital marketing trends to watch out for in 2020.

Online marketing has outsold traditional marketing in recent years and continues to be a high-growth industry. Here are some benefits of online marketing.

importance of digital marketing

Benefits of Online Marketing:

  • Promoting your business 24/7 – One of the major advantages of online marketing is that you can advertise your business 24/7. Internet marketing has the benefit of selling and pitching your business or your products/services with no time limitations or geological boundaries. With clients/customers progressively going to the Internet for their purchasing needs and required services, online advertising is the need of the hour. 
  • Reaching out to your audience – Online marketing has made it easy to connect with and reach out to a wider audience. When you convey a message, you convey a message to the audience that is already following you, alongside, you convey it to individuals who are looking at the content you post. It is important to remember keywords and hashtags while advertising on the web. In traditional marketing strategies, a business can’t contact an audience that is located at a distance. With digital marketing, contacting an audience who is essentially miles away is not at all challenging. 
  • Better ROI – About profits, organizations are quick to know and adjust each system that causes them to develop their business. This is conceivable by having a phenomenal online presence. It is as basic as getting the maximum output from minimum input. 
  • Analyzing and evaluating every action – In traditional advertising, organizations have to wait for days to analyze their best performing marketing strategies and campaigns. Online marketing makes it easy to assess each business activity within a few seconds. This is possible because you can track the insights as soon the individuals begin to connect with your campaign. These include your traffic on the website, likes, shares, reach, impressions and so forth. Running campaigns on Twitter and Facebook can give you analytics and insights within these applications itself.
  • Better conversion – Online advertising makes the way for better conversion rates. Getting leads for your online business is simpler than traditional offline marketing. Connecting with your audience has become much simpler. It encourages you to create more leads and improve your conversion rates effortlessly.

A Final Word:

We have covered all the importance of digital marketing, there are various benefits of online marketing. In case you’re searching for better approaches to connect with your audience, Moshi Moshi Media an advertising agency in India is here to help. There are numerous services to look through including email marketing, social media marketing, search engine optimization, and pay-per-click marketing. Connect today.

What is digital marketing used for?

Digital marketing is used to advertise any business using an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Why is digital marketing so important?

Using digital marketing you can connect with an enormous audience in a cost effective and measurable way.

What are the types of digital marketing?

Search engine optimization (SEO), Search engine marketing (SEM), Content marketing., Social media marketing (SMM), Pay-per-click advertising (PPC), Affiliate marketing., Email marketing.

Why do we need a digital strategy?

Digital strategy will give you a clear path to strategic goal. It will help you to create tactics that will lead you to success.

what is seo and how does it work

What is SEO and How Does it Work?

What is SEO and How Does it Work? 800 450 Moshi Moshi

what is seo and how does it work

I am pretty sure that if you are a beginner when it comes to SEO, you’ll probably want to call it Severely Exhausting Optimization. So why not learn what is SEO and how does it work? 

I completely empathize with you but once you start understanding the concepts and applying them, you will realize that it is quite interesting. 

SEO is Search Engine Optimization.

Why not relate it with our life? That’s how I learned.

Imagine SEO being a person who is put on a pedestal in society. But, it requires some effort to achieve that.

Let’s imagine that society is the internet and you are a website. You want to be number one, which you can achieve only through hard work since a huge inheritance isn’t in the cards for you.

Google ads can be compared to the few fortunate ones who have achieved name, fame, money in a short time through their billionaire parents. But I am an AAM AADMI (not from the political party). I am a middle-class person and I am willing to put in all the hard work even if it takes time. Let’s understand what is SEO and how does it work?

There are two types of SEO:

  1. On-Page SEO 
  2. Off-Page SEO

What is meant by search engine optimization (On-Page) is that Google checks if the basic elements of your website are optimized. This optimization is not limited to the appearance but extends to the following factors as well. Let us look at On-page SEO in detail. 

On-Page SEO

Appearance matters and so does your abilities. Imagine you went on a first date, shabbily dressed, without putting on any perfume, not taking the extra effort to look your best (even if your heart is gold). Of course, your date would not be pleased and you would not be preferred over the next date they matched with on Tinder. They would assume you do not want to make an effort to win them over. If you are only good-looking but your brain processes slowly, it can yet again hamper your image.

This is exactly what happens when Google search crawlers (robots) visit your website. They assume the website is of low quality because you have not optimized your page and it is slow in loading and Google ranks you lower. 

Through On-Page SEO, Google checks if the basic elements of your website, design, fonts and color are optimized. The following factors are crucial elements of On-Page SEO. 

1. Keyword Research

This is the most crucial part of On-page SEO. Here, we’re going to discuss Keywords which are basically what our audience types into their search engine. 

Keyword research is very important to rank on the website. Website content should contain target keywords, to let Google know that you provide the information, services, or product that the consumer is looking for. 

Here, we’re going to discuss two different techniques for doing keyword research.

  1. Keyword research using Search Engine Result Page
  2. Keyword research through Your Competitors Site Analysis

|Keyword Research Using Search Engine Result Page

This technique is a very simple and smart way to get started with keyword research where you don’t need any paid tool. Here we’re gonna use Google’s SERP and it’s features to get our keywords.

Let’s say you want to do keyword research for “SEO agencies in Bangalore”. 

How do you start?

STEP 1

Type in the generic terms you would use if you were to look for an “SEO agency”. You would get the list of related searches and Google suggestions for that particular keyword. Pick out the ones you feel like could be targeted.

what is SEO and how does it work?

STEP 2 

On the same page, go to the bottom and as shown below, find the related searches. Take all the keywords you feel are the best matches for your services/products.

List out all the keywords that you got from step 1 and 2.

what is SEO and how does it work?

STEP 3

Go to Google Keyword Planner or any keyword research tool as mentioned below, and analyze all the keywords that you have based on Search Volume & Competition.

Note: You will see other keywords that people are using to find services/products like yours. Pick the good ones that you can rank in case you pick up High Search Volume + High Competition keywords.

Take the keywords with maximum search volume and the least competition. Remove all the other keywords after you pick up your target ones from the list.

STEP 4

Repeat the same for all of your Services/products to get all the keywords you want and then you start Keyword mapping.

There are other tools such as – Ubersuggest, Answerthepublic, Keywordtool.io, and WordStream Free Keyword Tool. You can follow the above process using any of these tools.

|Keyword research through Your Competitors Site Analysis

This is another way of picking out the best of available keywords. Your competitors have most likely done all the keyword research and they might have even used paid tools for the same. 

Why not get some keywords from them? Right?

I’m sure by now you’d have guessed how to go with this technique. But to make sure, I will list out the three small steps.

STEP 1

Search on Google with very generic keywords for your services/products.

I.e. SEO Company India, Digital Marketing Services, Social Media Ad Company.

These are the top keywords in the Digital Marketing Industry on Google. You will find 7 websites on PPC ads and 10 organic SERP sites.

STEP 2

List out all the 17 websites from page 1 and 2. You will get another 14-15 websites that you can add to your list. 

Analyze all of these websites pages (homepage & services pages) one by one and extract the target keywords from that page. Keywords will be included in Title, Description, and Content. Make sure you get the right keywords. 

STEP 3

After you are finished with keyword extraction, go to any Keyword Research Tool and look for Search Volume & Competition. 

2. Canonicalization

A canonical tag (rel=canonical) in the back-end tells the search engine that the particular URL is a master copy. 

E.g., we have an HTTP version and an HTTPS version of the same website. Search engines can get confused about which version has to be shown in the SERP (Search engine result page). 

That is why having a canonical tag prevents the problems caused by multiple versions of the same website.

How to put a canonical tag? This is a code that goes in the back-end of the website.

what is SEO and how does it work?

The canonical tag indicates that the page on which this tag is put should be treated as a duplicate of the mentioned URL.

3. Header Tags Optimization

Header tags are mostly headings on your post. They are HTML codes that provide structure to your content. 

The most significant heading tag is the H1 tag and the least significant is the H6 tag. 

We have to follow the hierarchy that is the H1 tag followed by H2, H3, H4, H5, and H6. This helps crawlers understand the content better. 

4. Internal Link Structuring and Optimization

There should be a proper internal link structure that the user can navigate through, to find relevant pages on the website. 

Just like in a family, if the family members are not connected, then there would be a lot of misunderstandings. 

Similarly, website pages need to be interconnected.

5. Image Optimization 

Image optimization is making images readable by crawlers so that they can understand what the image is about.

Go to the back-end of your website in the media section and put keywords in the Alt Text. Let’s take the following example:

STEP 1

You go to the media library.

STEP 2

Select an image from the media library.

STEP 3

Go to the Alt Text part and describe the image. Enter the title, caption, and description. It is advisable to put the keywords here if they are relevant.

6. Robots.txt Creation

Robots.txt is a text file that tells the crawlers/robots, which pages to crawl to or not crawl to. 

When the robots crawl a page, they look for – allow or disallow attributes to know what their instructions are. 

This is done on the back-end of the web-page. 

Disallow attributes are relevant for financial transactions mainly on e-commerce websites.

This tells the crawlers not to crawl through those pages.

7. XML Sitemap

An XML sitemap is a blueprint of the website. It is a guide to tell search engines which content is available and how to reach them. It helps web robots with faster indexation. It’s an important one. So, don’t ignore it.

There are plugins for the same. Like Yoast, Google XML generator.

8. SEO Friendly URLs (URL Rewriting)

URLs should be written in a user-friendly way and the keywords should be integrated into the same.

Why should it be user-friendly?

So that the user/person can easily understand what the page is about when they look at the URL.

Think that you are looking for some info on “personality_dev” online and you open some link with /xmlsajd/ types of URL which has all the info you are looking for and another one is /personality-development/ which to has almost all the info that you need. In these 2 URLs, you know for sure that the second one has the info you need but you are not sure whether the first one has the info you are looking for or not. That’s why having a user-friendly URL is important. It helps increase your CTR.

9. Title Tags and Meta Tags Optimization

Title tags and meta-description is the title and description that we get on search engine result pages. It should contain the targeted keywords that you are trying to rank on.

The title plays a very important role in ranking your keyword as well as making your prospects get onto your website. Meta descriptions, on the other hand, do not help in ranking your keyword but help in increasing your CTR (Click-through rate).  

As you can see the keyword is “Australian shepherd puppy,” and it is present in both, the Title and the description (meta-description). Similarly, ensure that your keyword is used in these places. 

10. Page Loading Speed Optimization

The page load speed forms an integral part of On-Page SEO. Google gives the utmost importance to speed. It has released the mobile-first indexing update and checks for mobile-friendly websites. 

You can check your page load speed here

Let us take an example of the following website: 

what is SEO and how does it work?

The score here is low since the higher speed score is between 90-100.

You can increase the mobile speed by using Better Amp.

Another plugin to optimize the images is the Smush plugin.

11. Structured Data Implementation

Google shows schemas (enhanced description) if you add structured data to your site which is a piece of code.

Search engines read the code to create these enhanced descriptions. There are plugins available to create the code without coding knowledge. 

what is SEO and how does it work?

In this case, the highlighted sections like group tours, contact us, and stores are part of structured data. It enables your site to rank better for a wide range of content types like articles, local businesses, restaurants, TV episodes, ratings and reviews, Movies, and Products.

12. Content Optimization

Finally, we have content optimization where keywords should be included but keyword density should always be within 3%. The content of the website also forms a crucial part of On-Page SEO. If you provide irrelevant content by keyword stuffing your rank may go down.

By ensuring that you address the On-Page SEO, you show the search engines that you know how to target your audience by providing a smooth experience to the users.

Off-Page SEO

You are known by the company you keep and networking matters.

Let’s say you are a very good person but you often hang out with goons. So you are more likely to be misjudged. 

However, if you have associations (links) with the right people then you would also be respected and trusted. 

Just like in human nature, socializing is one of our many priorities.

Making the right connections, having the right friends, or knowing how to carry yourself at social events adds weight to your portfolio. 

Social engagement is a crucial skillset, and it would be beneficial for you to hone it. What is meant by search engine optimization (Off-Page) is exactly this. It is always about the right connections and associations. If you get backlinks from the right website/page which has a high domain authority or page authority, you will be given priority by Google. 

These connections can be made in the following ways:

1. Creating Shareable Content

It is important to create extraordinary content that is both informative and engaging. This would help get organic backlinks when people share your content on different social media platforms.

2. Using Influencers

If you have created shareable content then you must reach out to influencers and ask them for backlinks if they like your blog. 

3. Guest Posting

There are several blog websites available for guest posting like Medium. Post your blogs on them and get a backlink. 

4. Social Bookmarking Sites

There are multiple social bookmarking sites, like Reddit and Tumblr, that can get traffic to your website when you bookmark your blog page or website. 

5. Forum Submission

Take an interest in forums that identify with your site and business, and make associations with that network. Answer threads, individuals’ inquiries, and offer your recommendations and guidance. Utilize “Do-Follow” links.

6. Directory Submission

Directory Submission attempts to assemble quality backlinks. Pick a viable catalog and select an appropriate classification. 

It requires some time and investment to convey great outcomes, but these outcomes stand out over a greater timespan.

7. Article Submission

 Submit your article in a high-quality article submission directory. Make sure you do not do keyword stuffing. 

8. Question and Answer Sites

Try websites such as Quora to increase traffic to your website. Provide solutions to queries related to your business. If required, provide links to your website.

9. Video Submission

Another technique is to submit engaging videos on video submission sites, like YouTube. Ensure that you give a title and description tags to the video. 

10. Image Submission 

Submit your images in popular image sharing websites such as Pinterest, Instagram, etc. Optimize with the correct URL and title tag.

11. Document Sharing

Create unique documents in PDF or PPT format and share them on sites like Slideshare, Scribd, etc.

12. Newsletters

A newsletter is a cost-effective technique to communicate with your target audience. 

Plan your newsletter by incorporating recent content from your site, along with some fresh content.

For the most part, you should keep your newsletter short, however, loaded with intriguing and applicable data. 

While creating content, ensure that you provide proper valuable guidance and relevant data so that you add value to your subscribers’ content consumption. 

But make sure that you abstain from sending an excessive number of bulletins because you will end up irritating your users and will begin to lose them. 

So now you have learned what is SEO and how does it work, you will want to know how to check your SEO score. There are a few sites that permit you to check your SEO Score. One such site is SEMrush

Another option is to hire an agency and learn more about what is meant by search engine optimization. They will also help you optimize your website and other content to be SEO friendly. 

Tools Summary

Tools Mentioned Function
Keyword Planner It researches on keyword search volume and average bid cost
                     Ubersuggest It finds trending keywords and search volumes
                  Answer the public   It searches and maps keyword suggestion that you see when you perform a Google search
Keywordtool.io Generates hundreds of relevant long-tail keywords 
Wordstream free keyword tool Allows marketers to pull out lists of  actionable keywords to use in their marketing campaigns
Yoast SEO It gives you tons of flexibility over your site’s content by letting you set up titles, meta descriptions and manages sitemaps
Pagespeed Insights It calculates your website speed and gives recommendations
Better Amp Improves loading speed of your website in mobile search
Smush Plugin To optimize images 
Google XML Generator To create sitemaps

What is SEO in simple words?

SEO stands for Search Engine Optimization which is done to improve the ranking of a website on search engine results pages (SERPs).

What is the purpose of SEO?

The main purpose of SEO or Search Engine Optimization is to gain organic traffic to your website, to increase the visibility for your website, and to increase the possibility of the conversion.

Is SEO important in 2020?

SEO has been around for more than a decade and a half and contributing in the share of traffic for successful websites, optimizing your pages for SEO is going to be even more important in 2020 as organic search continues to rise above other search traffic.

What is whitehat SEO?

It is a practice that improves the website rankings on the search engine result pages without doing any unethical activity.

content marketing

How You Can Use Content Marketing to Help Your Brand Skyrocket

How You Can Use Content Marketing to Help Your Brand Skyrocket 800 450 Moshi Moshi

When last did you read, watch, interact with, listen to, or simply glance at something? Whenever you did that last, you most likely interacted with some form of Content Marketing (CM). This includes but isn’t limited to, an article, social media content, videos posted on any platform, and podcasts. CM surrounds us and is part of almost every tenet of our everyday lives. Therefore, as a brand, one must understand how to use it and as a consumer, one must be aware of how it influences you.  

content marketing

What is Content Marketing? 

Content Marketing (CM) is yet another part of the Digital Marketing field, potentially one of the most important parts, one may say. CM has a variety of definitions, however, the essence of content marketing can be captured in the following sentence: The continuous process of strategically creating quality content and using it to deliver a message, or a variety of messages on behalf of a brand, for the audience to find relevant, consume, and share. 

Marketing is a vast and endless field, content marketing has been a natural element since the beginning. However, understanding its role and influence in the field and on the brands that use it has been a more recent development, which brings us to focus on its optimization and growth. To fully understand how it can help your brand, it is imperative to first actually understand what it actually contributes to you.  

What can it do for you? 

There is a range of benefits to content marketing. As a brand, CM is like your one-stop shop for all things beneficial. With something for everything, CM takes on multiple forms to suit your needs and the interests of your audience. Be it monetary gain, a wider range of audience or something as simple as being reachable and relatable, social media and all other online platforms are the best way to go. However, to appease the traditional marketer, below are the benefits of CM:

content marketing

Increased Leads and Conversions:

With the wide range and uncomparable accessibility provided by the digital world, CM finds its home in the comfort of multiple, varying platforms. This allows access to a plethora of consumers from varying demographic groups, leading to an increase in engagement as well as conversions. 

Higher Returns on Lower Investments:

With CM and Digital Marketing, you have two options – to hire a professional agency or to hire professionals within your brand itself. Regardless of which option you choose, it will cost less than traditional and print marketing. The cost of a single hoarding can surpass the cost of running an advertisement on a platform such as Google and simultaneously increase your reach. 

Mutually Beneficial Relationship with Audience:

Providing relatable and informative content helps establish a relationship with your audience. They find value in visiting your various online platforms and in interacting with your brand. Simultaneously, high engagement leads to high levels of sharing, leads, and conversions. All in all, benefitting both – your audience and your brand. This also helps increase customer loyalty, as your value-adding content leads them to believe that their growth and development is important to your brand, as it should be. 

Tips and Tricks on having a Brilliant Content Marketing Strategy
  • Visuals and Infographics can be game-changers.
  • Writing relatable and shareable content will increase engagement.
  • Keep your content properly managed and have access to efficient management tools.
  • Create a link between varying Content Marketing platforms.
  • Use third-party, public platforms. Get your content out there, by using the resources available to you.
  • The curation of content is crucial and effective.
  • Fully understand and develop personas for your buyers/readers.
  • Make your content easily available, everywhere. 
  • Repurpose your old content with a twist. Get the same message across, but in different ways.
  • Find your audience’s favorite spots and meet them there. 
  • Write headlines worth a double-take. This decides how your content will be received. 
  • Convey your message as a story-teller, not a boring lecturer. Fables are more loved than lessons.

How you can use it to benefit your brand 

As interesting and vast as CM is as a topic, it serves no purpose if you do not fully understand how to use it and make the most of it. To help you fully understand this, the following brief strategy tips for each of these commonly used platforms for CM should provide a clear picture.

One of the best way of Content Marketing: Blogging

Create new, exciting and relevant content 

Blogs are the most widespread form of content marketing in today’s world. While that makes it an obvious and imperative addition to your CM strategy, it also makes it hard to stand apart. Thinking of unique topics, creating unique content and eventually producing a product like no other is neither easy nor realistic.

The best you can do is to take inspiration from existing content and find a unique perspective on it. Make sure you give it an exciting spin, and always ensure relevance. If your content does not add information and reliance on the lives of your audience, it serves no purpose. Always check your facts, plagiarism, and make sure you stand apart. 

Make it SEO-friendly 

Writing SEO-friendly content is the first step towards a successful CM strategy. Always ensure you conduct the appropriate and required amounts of keyword research and follow strict guidelines when writing your content. 

Keyword Stuffing and other Black Hat SEO practices can cost your brand a lot if detected. Blogs are the most effective platform for SEO and help your website gain visibility on Search Engine Result Pages (SERPs).

Promote your Blog

Use various platforms to promote your blog. Be it a clear tab on your website or sharing a post on various social media platforms, when you write a blog, use it. Not only will this help gain readers, but it will also make your social media feeds and profiles more attractive to your potential customers, employees, and business prospects. 

A mailer announcing your newest blog and a short description with a link to your blog on Twitter and LinkedIn and an Instagram story; that in itself should create a buzz and curiosity amongst the audience.

LinkedIn Content Marketing:

Industry Relevant Content

Make your content extremely relevant and informative for professionals and amateurs within your industry. Creating content that helps brands grow is highly welcome on various platforms and even more so on a platform such as LinkedIn.

With relevant content, not only do potential employees and business prospects see the range of your knowledge and ability, but it helps gain shareability and popularity among a range of professionals.

This may be sharing relevant news articles, industry updates and trends, or articles and content created by others. Anything that influences those within your industry and can make your brand’s content feed is relevant.

Promote your Content

Be it short review articles, creative campaigns or articles from your blog, make sure to post content of your own as well. While industry-relevant content is a brilliant way to find yourself on the radar of juggernauts within your industry, it is not enough to establish your identity.

Take the time out to scour through competitors’ content and understand what your audience would be interested in. Strategize, schedule, and create content that lives up to the standard. While the articles you share may be lengthy, remember to keep your captions and posts short and sweet. Attention spans on platforms with a constant influx of information can be very short. Make it catchy, important, and unskippable. 

Grow your Network 

LinkedIn is a professional, business and employment driven platform. As a brand on this platform, your main focus should be to establish an identity that spreads far and wide within the industry. 

Connecting with brands and individuals who play a part in your industry is one of many extremely important steps towards using content marketing to grow your brand. With the help of the LinkedIn algorithm, it is easy to find people that fall within various industry umbrellas. Use the resources available to you as a brand and as an individual representing the brand, and make the most of these connections. The right connections can help with sharing and promoting the content you post. 

Twitter Content Marketing:

Use Content to Connect

Unlike LinkedIn, Twitter is the platform behind every major trend and the start of the most important revolutions. This is where brands find their identity and build a loyal following for every other platform. As a brand, you have the opportunity to use the content you share and promote to make a lasting impact. Be it in the professional sphere or the social sphere, Twitter offers you the opportunity to make a major difference in the growth trajectory of your brand. 

Use the content you share to connect with your audience’s ideas, thoughts and trends without losing track of your brand and industry. Put your best content with articles, blogs and news that’s relevant. Always remember to keep it short and sweet in your posts and captions on Twitter. 280 characters may be the limit, but you’d be better off keeping it far lesser than that. 

Promote your content

All social media platforms, if effectively utilised can be the biggest step towards promotion of your own content. As mentioned above, Twitter is the platform that initiates the most change in the world and brings brands to the center of everyone’s attention.

While retweeting content produced by stars of your industry is good, make sure you utilise what Twitter has to offer. Share, promote and post your own content, be it a post to celebrate any occasion with your audience or a blog that helps them understand the best way to grow as a brand or an individual in your industry. 

Create Twitter Lists

As a Twitter user, you can create Twitter Lists, which is a compilation of various categories of profiles you can use to find, compare with, and share relevant content. You can create multiple lists such as “Competitors”, “Industry Leaders”, “Industry Updates”, so on and so forth to always stay updated and relevant. 

This helps filter out the content you see when you visit a list. It helps you stay at the top of your game, see what you can produce to keep up with your competitors and leaders and helps you keep tabs on your industry.

Instagram: Content marketing 

Carefully craft creatives

Instagram is a visually focused platform and your brand should embrace that in the best way. Create images, graphics, gifs, videos and other posts that make your audience pause their scrolling and read your content.

While it is generally advised to keep your captions short and create convincing and engaging post copies, it is also okay to provide a little detail in your captions. Uniqueness, creativity and the ability to hone and appreciate a trend with your content are crucial factors for making an impact on Instagram. Use the right hashtags, follow the right pages and tags and keep your head above water when it comes to the constant, 

Use IGTV

Instagram TV, more commonly referred to as IGTV, is a standalone app created by Instagram itself that focuses mostly on video content. Ideal for businesses, brands and influencers, this platform presents a brilliant opportunity to create and distribute video content.

With these videos being available on the original Instagram app as well, people and brands have been using it to connect with their followers and other wider audiences in the ‘Explore’ section. Creating reaction videos, tutorials, prank and challenge videos, IGTV has taken the visual content and digital marketing world by storm. Use this to your advantage. Be it live videos with people from within your company, are well-created animation videos with a clear message, make your impact now. 

Use Insta Stories 

Instagram Stories are uploads that stay at the top of our feeds for 24 hours. These can be images or videos and last for a maximum of 15 seconds. However, Instagram has made it possible for business profiles to use these stories to link anything they wish to promote to their followers and anyone else that views their story.

With the ‘Swipe Up’ feature, you can link your new articles, blogs, or even your website and products to make it easy and accessible for your followers. Make sure the image/video that you use to link out is engaging, attractive, and intrigues those who view it. Always focus on what your audience would like to see, and what about the content you are offering them is attractive and engaging, or you may receive views but lose out on conversions. 

YouTube: Content marketing 

Create Diverse Content 

Youtube is a limitless abyss of content and information. With absolutely no end to the kind of content available on this platform, standing apart, being noticeable, and bringing something new to the table is difficult, to say the least. Therefore, when creating videos for this mammoth platform, make sure you create a range of diverse content for varying audiences. 

Youtube is used by people of all demographics and if you want to make a lasting impact, you will use that to your benefit in the best possible way. Your channel should be equipped with informative, helpful and creative content, so your followers know where to be when they want good content within your field. If you take your blogs and turn them into talks, record videos with your employees, make yourself a human and interactive platform, you’ll be the next big thing in your field. 

Link it to your website 

Use this platform to create brand awareness and awareness about all your other platforms, particularly your website. Using videos on your website has been highly beneficial in giving visitors a reason to stay.

Make your Youtube videos visible on the website and make your website available on your Youtube videos. Provide your audience with the opportunity to explore your company further, maybe even visit your blog and see what more you have to offer. Ensure that you do not compromise on the quality of your website, your blog, and most definitely do not compromise on the quality of your videos. Creating a lasting impact in today’s world is difficult but can be done; ensure that you do your research and make the effort to do so.

Conclusion

Content Marketing is one of the oldest fields and yet one of the youngest in the world of marketing. Grabbing onto this opportunity while you can and making an impact, is easy in the digital world. So, what is stopping you?

Refer to major digital marketing agencies and communication companies and see what they have to offer in terms of information and guidance for the growth of your brand. Seize the day, Carpe Diem, take the chance while you can, and in due time you will be the brand people refer to when learning to grow effectively.

What is content marketing in simple words?

Content marketing is a strategic marketing approach involves creating, distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and, ultimately to drive profitable customer action.

What are the types of content marketing?

There are various types of content marketing like blogging, podcasting, infographics, emails, ebooks, lead magnets, visual content.

How effective is content marketing?

Content marketing is the most effective tool as it generates more than 3 times as many leads, it is easy to begin, and popular with consumers.

seo mistakes

The Most Common SEO Mistakes to Avoid 2020

The Most Common SEO Mistakes to Avoid 2020 512 288 Admin

With a lot of content being created and promoted online each second, the competition to capture your audience’s attention and also rank on search engines has become more cut-throat. Hence, we apply all the advanced SEO techniques hoping that we can outperform our competitors. But, we are so focussed on advanced SEO that we end up making some small and most common SEO mistakes that can lead to insurmountable errors.

We can miss the chance to rank for the dream keywords if we avoid or think that these are all tiny issues and don’t provide that much importance. The below infographic by SE ranking shows the SEO mistakes to avoid in 2020. 

seo mistakes
With over 2 trillion searches on Google every 12 months, search engine optimization is about finding a balance between audience-centric content and convincing search engines that your content is worthy enough to rank. It isn’t that easy to stay on top, with many people falling into the trap of common SEO mistakes. Therefore, we need to understand what are the SEO mistakes to avoid in order to get the desired results.

seo mistakes

SEO Mistakes to Avoid:

1. Using incorrect keywords:

One of the most usual mistakes while selecting keywords is neglecting what search engines and customers want and focusing on your preference instead. Sometimes you might focus on a keyword that does not fully consider the subject of the content or be opposite to the user’s search intent. Hence, it’s important to do keyword research before you begin optimization.

Always remember to choose keywords with maximum search volume and least competition. You can use tools like Keyword Planner, Ubersuggest, or even do competitor research to decide on the best keywords to use. 

2. Keyword stuffing:

You might think that overusing the keywords in your content would boost your ranking. That is a common misconception and an incorrect strategy. Going overboard with the targeted keywords is considered as keyword stuffing or overusing your supposed keywords. Such an approach makes your content useless to its targeted audience. 

Google currently employs a special type of search called Latent Semantic Indexing (LSI). This will recognize the topic of your content without having to fill in your content with repeated target keywords.

3. Not checking for plagiarism:

We all know that duplicate content is penalized and we should focus more on creating original content.  But what we fail to realize is that sometimes unintentionally our content may be plagiarised, leading to a penalty.

Hence, it is recommended to always check for plagiarism after creating new content. There are various tools for plagiarism, why not start checking right now.

4. Forgetting about website speed and mobile-friendly experience:

The quality of your website, particularly its performance on mobile devices, is very important for users today as most people use smartphones to browse on the internet. When the website is not smartphone friendly, Google and other search engines will downgrade your website.

The same goes for the website speed, which is often given preference when ranking on SERPs. You can check your speed using tools like Pagespeed Insights.

The most valuable strategies for increasing site performance involve leveraging browser caching and optimizing images. You can optimize images with the help of a plugin known as Smush.

5. Not using anchor text for internal links:

We know that Internal links are very important for SEO as it helps in indexing our website. But, we do not add Anchor Text to link to our pages.

What is anchor text? Anchor text is basically a clickable word or a group of words that are connected to another page on our website and usually, they appear in blue color. But that’s not all we should know. The Anchor text we provide should link to an article/page with that relevant subject mentioned. 

The anchor text should not consist of words like “click here”, because it does not relate to its destination article. Use your subject keywords to internally link your web-pages, to make it user-friendly. 

6. Not including relevant external links:

To make the most of SEO, it is important to take into account external links as well. It is advisable to link back to websites that have given you backlinks, as that would attract traffic in the future. Always remember to link to reputable/leading websites.

7. Not focussing on good quality backlinks:

We all know that a backlink is important for off-page SEO but we forget the importance of good quality backlinks and start participating in link schemes.

Link schemes can include buying or selling links, link exchanges, or creating multiple websites, and providing backlinks. This is considered as spam by Google and it downgrades your website.

You should focus on creating natural backlinks by guest posting on top blogging sites. You can also reach out to influencers and share your blogs with them. If your blog content is relevant, they are likely to give you backlinks. 

8. Not creating title tags and meta description that increases CTR

We all know about Title Tags and Meta-description and we optimize them according to the keywords. But what we do not ask ourselves is, if our Title and Meta Description is enticing enough to get a click.  

We might be ranking higher than our competitors but does that mean we are getting more clicks?

For example, you are an SEO institute and you have mentioned in your Title and Meta-description  “Award-winning SEO institute. Book a demo session now.” You are likely to get higher CTR  through this than just vaguely mentioning that you offer an SEO course. 

9. Avoiding Content Marketing:

Content Marketing is all about creating the right content in the form of blogs, videos, or articles that help to build a strong relationship with your audience.

The most common SEO mistake we do is creating thin content by using article spinning software or not adding any value to the audience. It is not only about the quantity of your content but the content quality is what matters the most. So invest your time, money, and effort into creating unique and engaging content.

10. Improper site structure:

When you create a website you have multiple sub-domains. But you have to ensure that all the subdomains which are aligned follow a proper structure.

Let us take an example:

seo mistakes

As you can see, the Home page comes first, followed by About us, Services, etc. Instead, if you keep the ‘Services’ tab after the ‘Home page’ tab, it makes no sense as the viewer wants to know about your business first and then about the services.

11. Not doing regular Website Audit:

Another thing that we overlook is not doing a timely website audit. Ideally, you should conduct website audits every month since it is important to check for broken links or any other issues.

Also, google algorithm keeps updating so it is important to keep auditing your website. You can do a website audit with the help of tools like Screaming frogGoogle Analytics, Uber suggest and Moz trial. Ideally, you should also keep checking for any website issues/anomalies with the help of Google Search Console.

12. Not checking bad links:

We know that getting good backlinks can help us in the Search Engine Ranking Position (SERP). But what can we do about backlinks from websites which are spammy or low quality? Use the disavow tool from Google webmaster tool to control link juice. 

In this way, we are telling Google that “don’t attribute the link being provided by those spammy websites”. Hence it is advisable to regularly find out which links are devaluing your ranking and use the Disavow tool.

13.  Not having bing business listing/Not optimizing for other search engines:

We all optimize our websites for Google, but there are other search engines as well. Even though they are not that popular as Google, they should also be optimized. We can get customers from other search engines as well as there isn’t much competition.

Bing, by Microsoft,  is a search engine that has a market share of around 2.44% worldwide. If we optimize for Bing, we can get those customers as well. Also, we should not forget Bing business listing, which is similar to Google my business and helps with local SEO. 

Since we are talking about local SEO, we should also understand that if our target market is outside India we have to optimize for country-specific popular search engines. For example, Baidu for China and Yandex for Russia.

14. Not using Bing Webmaster tool:

In reality, Bing Webmaster Software is more sophisticated and it offers more resources for SEO practitioners than the Google Search Console. So, when we are already thinking of optimizing our website for Bing, we should not forget the Bing webmaster tool.

Now, that you are aware of the common SEO mistakes to avoid, you should aim to improvise them by 2020. Also, keep yourself updated with the latest SEO updates to remain ahead of your competitors. You should also learn about the entire online ecosystem and know more about other categories of digital marketing since everything is interdependent.

What are some common SEO mistakes?

No h1 tag, duplicate title/descriptions, no xml sitemap, pages with 4xx response, duplicate description etc.

What is bad SEO practice?

Bad SEO is also called black hat SEO, which are the activities done to get rankings in less time by violating search engine's terms and policies for example keyword stuffing, hidden text, etc.

What are the best SEO tools?

There are various free and paid tools for SEO, some of them are: Google search console, Moz, Semrush, Ahrefs, Majestic SEO are some common SEO tools.

What are SEO keywords?

Keywords are the words or phrases that define what your content is all about, in terms of SEO, they're the words that searchers enter into search engines, also known as search queries.

benefits of infographics

Benefits of Infographics – Why B2C Business Must Use it

Benefits of Infographics – Why B2C Business Must Use it 800 450 Admin

Infographics have gained popularity in recent years. They have been generally utilized among organizations and associations in both digital and in print. In the era of Digital Marketing, Infographics have become an exponential way of presenting data in a very catchy way and there are proven benefits of infographics as well. Research expresses that the human brain processes image multiple times quicker than plain text.

Other research proposes that 40% of individuals will react preferably to visual data over text data. Visual elements are an extraordinary method to engage your audience and get them interested in your content. With an infographic plan, you can introduce data in a way that is outwardly appealing and engaging for your audience. Check out the stats about infographics by Fuzzy duck

In this article, we’ll discuss-
  • What are Infographics?
  • Why are Infographics popular? 
  • Types of Infographics 
  • Benefits of Infographics
  • How can you make an effective Infographic?
  • Why B2C businesses should use Infographics? 

What are infographics?

An Infographic is essentially a visual representation of information that aims to reach a wider audience by simplifying the complex data and arranging it in an easy format. It helps to make the data understandable to the audience at first glance.

Why are infographics popular?

Most people prefer visual images rather than the texts, people also love to share content that has captivated their attention and is visually appealing, nowadays popular infographics get viral on social media channels very quickly.

For example: Putting a thousand-word article on our Facebook wall with charts/tables seems to be very boring and lengthy and will not help me to engage the audience. In this case, I would prefer to post an infographic on my Facebook wall which will summarize all the content in a single image, which can engage people and can be shared by our audience.

Infographics can make simple and boring information exciting. We can share information through a visual & there are various types of infographics,

  • Statistical Infographic Template
  • Informational  Infographic Template
  • Timelines Infographic Template
  • Process Infographic Template
  • Geographic Infographic Template
  • Comparison Infographic Template
  • Hierarchical Infographic Template
  • List Infographic Template
  • Infographic Resume Template

Let’s understand the types of infographics in detail:

1. Statistical Infographic Template:

If you need to visualize survey results, present information from numerous sources, or backup an argument with important information, at that point a statistical infographic is the best infographic to do that.

A statistical infographic puts the attention on your information. The design and visuals will assist you in telling the story behind your information. Your storytelling devices can incorporate graphs, charts, icons, symbols, pictures, and eye-catching font styles.

benefits of infographics

2. Informational Infographic Template:

An informational infographic format is the best infographic for clearly conveying another or specific idea or to provide the outline of a theme.

Regularly, an informational infographic is separated into segments with engaging headers. Numbering each area will help your infographic design flow. Also, we’ve discovered that individuals will in general like infographics with numbers in the title. Descriptive headers and illustrative symbols help convey each point clearly.

benefits of infographics

3. Timelines Infographic Template:

Timeline infographics are the best sort of infographic for imagining the historical backdrop of something, to feature significant dates or to give a diagram of occasions. Since people will, in general, understand time spatially, a visual like a timeline infographic can help make a more clear image of a time allotment. Visuals help like lines, icons, photographs, and labels all help to highlight and clarify points in time.

benefits of infographics

4. Process Infographic Template:

While a timeline infographic will feature points in time, a process infographic is the best infographic for giving a summary or diagram of the means in the process.

Process infographics will permit you to simplify and explain each step. Most process infographics follow a direct start to finish or left-to-right stream. Numbering the means will make your procedure simple to follow.

benefits of infographics

5. Geographic Infographic Template:

Do you want to visualize area-based information, segment information, or huge amounts of information? In those cases, a geographic infographic is your most solid option. Geographic infographics use map graphs as the center visual.

6. Comparison Infographic Template:

Most of us have trouble picking between multiple options. Whether you need to think about options in an unbiased manner, or you need to make one choice to appear to be better, a comparison infographic is the best infographic to do that.

Typically, comparison infographics are divided into halves vertically or horizontally, with one choice on each side. Utilize differentiating or contrasting colors to separate two choices.

benefits of infographics

7. Hierarchical Infographic Template:

A hierarchical infographic can compose data from the most prominent to least.

One famous case of this is the pyramid image of Maslow’s Hierarchy of Needs. Humanity’s most basic needs are at the base of the pyramid, ascending to humanity’s most complex and unknown need in the smallest segment at the top. To visualize a hierarchy of leadership or to show how something is separated into parts, utilize an organizational flow chart.

benefits of infographics

8. List Infographic Template:

If you need to share a collection of tips or a list of examples, at that point why not make a list infographic! 

List infographic formats are commonly clear the objective is to make them more attractive than a basic list. Visuals like symbols can replace bullet points, and creative text styles and colors can make everything stand out. Numbering the points in your list will enable your data to the stream. This list infographic layout utilizes diverse colored circle icons to help each number pop from the page. 

Even though your substance is a list, it doesn’t mean you need to follow the fundamental start to finish design. Play with your audience’s desires and include eye-catching structure components to offer their eyes a break.

9. Infographic Resume Template:

With the present place of employment showcase being so immersed, job searchers need to discover imaginative approaches to separate themselves. That is the reason infographic resumes have increased in terms of prevalence in recent years.

Infographic resumes won’t have the option to altogether replace the traditional resume most of the time. But they’re an extraordinary visual report to bring to an interview, to distribute on your portfolio site or to remember for an email application. Plan a resume header that reflects your abilities and experience. Give your infographic to continue a beautiful border that reflects your character or individual brand.

Here are some benefits of infographics:

  • Catch your eye: We are visual creatures and a well-designed and attractive graphic taps into the optic nerve that drives the brain. Basically, infographics are undeniably fun and engaging with that plain content.
  • Demonstrate expertise: Infographics utilize tables, diagrams, graphs, and other data. This visual portrayal of broad research shows topic skills and can upgrade believability in the marketplace.
  • Make complicated data progressively understandable: They say, a picture is worth a thousand words. Effective infographics convey a lot of information and data in moderately little space. 
  • Boost brand esteem/value:  Infographics go beyond telling people about your brand. They exhibit your worth and information in a significant way. That is the reason it is significant that they support your characterized image picture and incorporate an organization logo and website address or other contact information.
  • Make your content viral: Since they contain heaps of data about a single subject, they are perfect for sharing by means of web-based life channels. Information is an added benefits of infographics, that help the content to come out better in the eyes of the viewer.
  • Boost SEO: Once your infographic is posted on your site and shared via social media, it can produce backlinks that are fundamental to driving SEO.

Tips to create an effective infographic:

  1. Write catchy headlines
  2. Leave plenty of white space
  3. Create an infographic for your target audience
  4. Keep minimum text
  5. Stick to a single topic
  6. Let information flow like a good story
  7. Keep it simple & focused

The below points will explain why B2C businesses should use Infographics:

  • Visualizing statistics: At the point when you’re making statements, buyers probably won’t accept your advertising messages. As the saying goes, numbers never lie, so including a couple of truthful figures causes your case to appear solid. It can come to individuals once in a while reading lengthy articles about a survey or study you just finished.
  • Educating consumers: Infographics are profoundly instructive and can show consumers your brand. Locate a significant point and afterward direct research on how clients are influenced by that issue. You can utilize your infographic to educate general society and afterward, compose a blog entry about how your product or services can resolve issues.
  • Brand awareness: Furthermore, you should add your brand logo on your infographics to guarantee that your perusers are presented with your organization’s logos and images. Utilizing your branded content will likewise enable your business to arrive at new buyers.

Conclusion:

The main obstacle for infographics is to create points and thoughts in a simplified, alluring and energetic way. There are different platforms and stages in development that can help you make them simpler. In this way, start working on infographics and let individuals know your creativity and create awareness with your business.

Are infographics effective?

There is no doubt that visual content always works. In fact, the brain processes visual content 60,000 times faster than text.. Infographics are a great way to present complex information in a simple way and are especially effective in B2B marketing.

What should infographics include?

1. Stunning graphics 2. Valued information 3. Relevant and current data 4. Good organization 5. Concept and design

What makes a bad infographic?

A bad infographic includes too much of text content, too much information in the graphs and charts, which makes the infographic complex to understand.

influencer marketing campaigns

Influencer Marketing Campaigns Launched During The Pandemic

Influencer Marketing Campaigns Launched During The Pandemic 1200 675 Admin

The landscape of marketing is changing at a rapid pace. Today, influencer marketing campaigns have become one of the most vital marketing strategies implemented by brands. 

Especially in 2020, when the whole world was succumbing to the unprecedented lockdown due to the ongoing pandemic crisis, the only way for brands to reach their customers was through digital platforms. Brands have successfully leveraged that by communicating their messages and offerings through a set of influencers on Facebook, Instagram, or Twitter.

With influencers becoming an essential source for communicating the messages and reaching out to the consumers, the brands highly depend on these influencers to gain traction and increase their brand visibility. During the ongoing pandemic, advertising agencies were seen assisting brands to launch influencer campaigns for different purposes. 

We are listing out a few brands whose influencer campaigns appealed to us. These campaigns were launched for different purposes like spreading awareness on the importance of safety, informing the consumers about the safety measures implemented at public places, instilling a sense of responsibility and kindness in people, encouraging people to spread positivity and inspiring them to take a healthy lifestyle to deal with the pandemic.

Payal Singhal #PSPrints

Payal Singhal is a South Asian fashion house that deals in modern Indian bridal and occasional wear. The designer focuses on comfort, value for money and wearable garments with contemporary and minimal aesthetics. The brand is now expanding into a lifestyle brand with lifestyle products, accessories, home decor and more. 

As a result of an ongoing pandemic, the brand launched an influencer marketing campaigns #PSPrints to spread awareness about the significance of social distancing and wearing a mask, thus introducing its range of designer masks to the consumers. 

Through the years, the brand has built #PSGirls and #PSMen community, which supported the brand to reach 50 influencers for the campaign. The brand leveraged their existing community for creating an influencer marketing strategy by engaging with prominent names like Mouni Roy, Maria Goretti, Shaheen Abbas, Shamita Shetty, Drashti Dhami, Monica Dogra, Tanvi Malik, Arjun Bijlani, Siddharth Kannan, Priyaank Sharma and many more for the campaign. 

The campaign #PSPrints focused on highlighting the importance of wearing a mask along with hashtags #stayhome #staysafe #flattenthecurve. The brand also took to some charity and donated part of their proceeds for the homeless and animal welfare. 

influencer marketing campaigns

Godrej #hair4you

Godrej Consumer Products Limited is the largest home-grown home and personal care company in India. The brand introduced Godrej Professional with products in hair care, colour, styling and keratin category. These products are said to be the first-ever professional hair colour & care range, designed for Indian hair. 

Ever since the lockdown, grooming was the least priority for the consumers and thus, hair care. Hence, once the lockdown rules eased, the brand created an apt influencer marketing strategy. The brand rightly engaged with the influencers to not only announce the launch of its products but also communicate the safety measures. The brand collaborated with influencers like Minnie Rohilla, Ritabhari Chakraborty, Geet Roy, Madhu Shalini, Alivia Sarka, Geetashree Roy, Rajni Dwivedi and others across Indian cities to showcase the hygiene and safety measures that the salon chains have incorporated. 

The campaign #hairforyou was launched as an extension to the Suraksha Salon Program with an aim to help the Indian salon industry retrieve and restore the confidence of a consumer.

influencer marketing campaigns

Tata Capital #WeCountOnYou

Tata Capital is the financial arm of Tata Group that simplifies a customer’s journey by delivering a better experience through its digital service. The brand highly stands for the tagline ‘Count On Us’, instilling confidence among its clients and ensuring trusted services. 

However, amidst the ongoing pandemic, the brand turned around its tagline and launched a responsible campaign #WeCountOnYou. Through its campaign, the brand wanted to instill a sense of responsibility and kindness in individuals and encourage them to initiate small acts of kindness and contribute their bit towards society. 

The brand designed a simple yet powerful influencer marketing campaign with influencers like Atul Khatri, Gunjan Taneja and Pranav Sapra talking about various things that people could count on them for and concluded the video with one question – ‘What could we count on you for’. Through this, the campaign resulted in increased engagement and boosted optimism amongst people, thus reflecting the brand’s core values. 

The main aim of the campaign #WeCountOnYou was to spread positivity around and inspire people to highlight stories of goodness and kindness. 

FujiFilm #dontjusttakegive

Fujifilm India Private Limited is a pioneer in imaging technologies and one of the best-regarded camera brands worldwide. The brand launched an influencer campaign for its INSTAX range of cameras that produces stunning instant prints in vibrant colours. 

During the ongoing pandemic, research suggested that giving to others results in better well being rather than having more to yourself. Basis this, the brand aimed to showcase how giving is the basic foundation of human connection and helps an individual thrive and grow. The brand creatively used its product’s USP to increase engagement, brand awareness, and spread positivity and happy memories around.

The brand released a social film on ‘Don’t Just Take, Give’ to spread happiness and inspire people to capture beautiful moments of love and care. The film features prominent personalities like Lisa Mishra, Rohina Anand Khira, Rina Charaniya Hural, Shivali Oswal, Shreyashi Debnath, and others, highlighting the essence of ‘giving’ and how it is underrated. 

Through the campaign #dontjusttakegive along with #instaxgives, the brand wanted to showcase the importance of creating memories and encourage people to share the same with others, in the form of a print.

Ministry Of Ayush #MyLifeMyYoga

The Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy (abbreviated as AYUSH) is purposed with developing education, research, and propagation of indigenous alternative medicine systems in India. The ministry runs multiple healthcare programs, primarily aimed at the rural population. 

On account of the ‘International Yoga Day’  during the pandemic, the brand wanted to bring a sense of positivity amongst the audience and inspire them to practice yoga at home for a healthy lifestyle. The brand, along with the Indian Council for Cultural Relations (ICCR) launched an online video blogging contest #MyLifeMyYoga for the same.

The brand took a tactful approach and leveraged ongoing talks on a healthy lifestyle as a part of their influencer marketing strategy. The brand engaged with prominent influencers like Kareena Kapoor Khan, Akshay Kumar, Anushka Sharma, Milind Soman, Shilpa Shetty, and others to encourage people to participate in the contest by posting their yoga video with a short message describing the impact of yoga in their life.

The influencer marketing campaigns #MyLifeMyYoga aimed to spread awareness about Yoga and its positive impact on life while inspiring people to switch to a healthy lifestyle. 

influencer marketing campaigns

Such campaigns have been successful in instilling a sense of responsibility in people, boosting positivity, spreading awareness, and encouraging them to take the right course of action when the times have been tough. 

We hope for the brands to continue making such positive differences in society through their influencer marketing campaigns.

google virtual visiting card

Google Virtual Visiting Card for India : Here’s How It Works

Google Virtual Visiting Card for India : Here’s How It Works 800 450 Moshi Moshi

Google Virtual Visiting Card

Your people card on Google, yes, an International online Visiting Card that you can use in various ways.

On August 11th Google launched a new feature in India for ordinary people who want to add their name to Google search called “Add Me To Search”. This feature allows individuals to highlight themselves in search results like never before.

You must be wondering, how is it possible to find the right person or information that you’re looking for, as there are many people who share the same name and it is really hard to know who’s who on the internet!!

With this new Google feature ‘Add Me To Search’ now people can register their name profiles and make them appear against the name search queries. These are the Google visiting cards on Google SERPs (Search Engine Result Pages). It allows you to modify your appearance in the SERPs. You can add your name, hobbies, email address, phone number, social media links, and even your work profile.

Google Search Product Manager Lauren Clark said, “The new feature is aimed at helping the millions of individuals, influencers, entrepreneurs, prospective employees, self-employed people, freelancers or anyone else out there who wants to be discovered and help the world find them. Starting today, users across India can discover the People Cards on their mobile phones, in English,”.

“The safeguards include mechanisms to protect against abusive or offensive content and limiting the experience with only one People Card allowed per Google Account. For every new card, the user must authenticate the account with a unique mobile number,” she said.

Google Virtual Visiting Card

Individuals cards are intended for entrepreneurs, performers, business professionals, consultants, freelancers or anybody hoping to develop their online presence.

Here’s how you can create your own ‘Google Virtual Visiting Card’ 

The individuals who want to make their own Google virtual visiting card can do so by either searching by their own name or entering a search query “Add Me To Search” in Google. You can’t do this on a desktop browser as of now, only the mobile browsers are supported right now. 

Before you do that, ensure you’re marked in to the Google account which contains the data you wish to include in your card. 

Step 1:

Search for ‘add me to search’ in your mobile browser and click on get started.

Step 2: 

After you click on get started, Google will take you to the next page where you have to fill all your details like your name, location, occupation, education, hobbies, website link, social profile links, phone number, email id etc. 

The more information you provide to Google it makes it easier for people to find you. Though some people don’t want to add their phone number in this case, it is mandatory for authentication purposes. It will prevent you from spammers who can create a fake person card with your name.  

Step 3:

Fill all your details and click on preview, check all the details, and click on the Save button. Hurray! your person card is created successfully. 

If you’re not located in India, No worries you can still create your people card by using a VPN. 

Conclusion

This new feature by Google, like Lauren Clark said, is going to help so many freelancers, self-employed, entrepreneurs and startups. This can be a new way of branding, reaching out to your audience, and promoting your brand under your name.  You’re just 3 steps away from your own Google Virtual Visiting Card, making your online presence with Google’s new virtual visiting card today. 

What is virtual visiting card?

Google virtual visiting cards are virtual cards that can be created on Google Search. These cards are designed to help people who want to be discovered online and who want to share their work.

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