Case Study

Web Stories to Find Space on New Google Discover Update
Web Stories to Find Space on New Google Discover Update Moshi Moshi

Google Discover Update

In one of its recent blog posts, Google announced the inclusion of web stories- previously known as AMP stories, as a new feature in Google Discover update for all Android and iOS users. Google called these web stories on Discover to be an immersive experience that contains within itself some of the best visual content from across the world directly on the top of the “Discover part of the Google app.”

This Google Discover update is currently available to users in the United States, India and Brazil and Google said that it “intends to expand Web Stories to more countries and Google products” in the future.

The current consumption of these web stories is 800 million people per month.

Google Discover Update

To browse these stories, one has to simply tap on a story on the shelf and the screen changes to a full- screen mode. One can just swipe left or right or click and reach a completely different web story carousel. In India, the Web Stories will be available in Hindi and English.

Why is it useful?

The content of the Web Stories on Discover can be created by anyone whether a creator or a publisher. And the person who posted the story will have a full charge over it. As Google said, “Story authors are in full control of monetization, hosting, sharing and adding links to their Stories” One can also share these stories in the form of a link on other platforms and browsers. This makes these stories different from other social media platforms. Thus this Google discover update will lead to increased traffic offering a very large audience for the story publishers and creators.

Google Discover Update

Google also collaborated with many diverse groups of publishers from the US, India and Brazil to work on the visual and immersive stories.

How does it work?

As per Google data, more than 2000 publishers have already given out Web stories on Discover, that are indexed by Google. With the right technical knowledge, coding stories is easier but to make this process smoother for other users, Google has released extensions to make it user- friendly in the new Google Discover Update. For example, You can just drag and drop a Web Story editor for WordPress and use the default template to insert your content. Web stories can also be created within minutes using the features from MakeStories and NewsroomAI.

A guide on how to create these Web Stories successfully can also be found on the Stories.google website and on YouTube.

Things to keep in mind

Google has also released a policy page for Web Stories on Discover. The stories you create need to follow the Google Discover norms. In case of violation, the stories can get permanently removed, especially from the richer experience section. Copyrighted content is a strict no. Usage of less number of words is advised. Use animated and visual content. Very low-quality images will not be accepted as it kills the immersive story experience of the users. Other such tips and rules can be found on the Web Stories policy page.

Here’s How to Set up Google Web Stories-

Here is a guide on how you can set the web stories to appear on Google.

Where to find these stories

  • On Google Discover App- Web stories appear on the Discover app in Android and iOS in the United States, India, and Brazil like a carousel on the top of the feed
  • On Google Search– When someone types something, the related web stories appear in a grid view from various publishers. This feature is only available in the US.
  • On Google Images- Web Stories appear in images as well with a web store icon.

Getting started

There are two ways to get started-

1-The first option is for the people who want to create stories without any coding and are comfortable using default templates. Click on any Story Editor Tools and get started.

2- The second option is for the people who are into coding and are familiar with creating AMPs. Make sure you use the Chrome Developer Tools for smoother functioning.

You need to have a valid AMP for the story to give the best experience to users and adhere to policy norms.

Use the Web Stories Google Text tool, the URL inspection tool to check validity.

Verify metadata

For your web stories to appear on Google, you need to provide all the metadata. For this refer to the full list of metadata. Make sure your story appears the right way in the Web Stories Google Test tool and fulfills all the required fields criteria.

Monitor indexing

After verifying and posting, make sure to check whether the story is indexed by Google or not. For this, click on the Index Coverage Report or Sitemaps report. In case the story is not indexed, add your URL directly to the Sitemap. Also, make sure that the URL is not blocked by the Googlebot

Get ready for a visually wholesome experience with this Google Discover update.

Digital Marketing Case Study: Ministry of Ayush

Digital Marketing Case Study: Ministry of Ayush 1200 675 Moshi Moshi

How Moshi Moshi created India’s Biggest Video Blogging Competition for ‘My Life, My Yoga’ campaign that reached 350 million viewers and received 37000+ entries The Ministry of Ayush, in collaboration with The India Council for Cultural Relations (ICCR), launched an online campaign for International Day of Yoga on 21st June 2020. The campaign titled ‘My…

https://moshimoshi.in/ministry-of-ayush-case-study/

PR Case Study: ISRO Merchandise Launch by 1947IND
PR Case Study: ISRO Merchandise Launch by 1947IND 1024 582 Moshi Moshi

The Brand

1947IND is ISRO’s official merchandising partner celebrating the success of the Indian Space Research Organization. It’s a lifestyle brand that celebrates advocacy of various Indian subcultures. The brand offers premium streetwear merchandise that evokes a sense of belongingness. The focus of the brand is to celebrate Indian-urban style of life. It represents the new age India that #takepride in the thriving Indian artists. 

Let’s have a look at the PR strategy for this brand:

PR Objective of 1947IND - ISRO Collection

1947IND signed an MoU (Memorandum of Understanding) with Indian Space Research Organization to become the first official merchandise partner of ISRO.

The objective of this PR project was to announce the collaboration with ISRO and communicate the launch of ISRONAUT collection.

It was imperative to position the brand as the first brand to sign an MoU with ISRO.

The aim was to target relevant new-age publications which cater to the target audience of the brand that are between the age of 18-40 and are happy to advocate their subculture.

PR Strategy for 1947IND ISRO Collection Launch

A 3-phase PR outreach approach was developed to ensure quality media conversions around the ISRO Collection launch:

Pre-launch Phase: The Pre-launch activities were focused on initiating discussions in the target group about ISRO and the need to advocate the brand. New-age media and print media platforms were reached out to with a press note that was drafted to announce the launch.

Press Release: Press release dissemination was done in selected markets to get maximum regional conversions.

Post-launch Phase: The post launch strategy was focused on amplifying the buzz created with the launch by featuring in listicles and also by communicating impact numbers.

Key Publications Covered

Key Publications Covered

Publication: The New Indian Express

Edition: Bangalore

Circulation: 1,28,000

AVE: INR 1,26,336/-

Publication: The Deccan Herald

Edition: Bangalore

Circulation: 1,70,000

AVE: INR 1,34,400/-

Publication: Your Story

Edition: Online

Circulation: 2,50,000 impressions daily

AVE: INR 1,80,000/-

Publication: Dainik Bhaskar

Edition: Delhi

Circulation: 1,72,149

AVE: INR 1,24,656/-

Publication: One India

Edition: Online (Kannada)

Circulation: 25,000 page views

AVE: INR 1,10,000/-

Publication: The Daily Guardian

Edition: Delhi

Circulation: 70,000

AVE: INR 2,98,816/-

Impact Created Post Project Completion

● The brand got a total of 23 media conversions for the ISRO collection launch announcement.

● A total of 53 journalists were reached out to in total. These journalists are now familiar with the brand and could consider the brand inputs for their future stories.

● 4 media interactions were aligned for both the Co-founders of 1947IND helping them get familiar with interacting with the media. 

● A google search about the brand now gives a result page that has a good mix of own brand content and credible news platform stories (SEO)

● Brand has used the news coverage clips on their website and social media.

What problem did we solve?

We Amplified 1947IND’s positioning statement that is ‘the first brand to sign an MoU with ISRO”. 

Media relations were developed along with a good media presence. This was  achieved through a structured PR strategy.

We also familiarised the spokespersons of the brand to handle media exposures and to interact with the press

How did we Execute?

● A press note was prepared highlighting the fact that 1947 is the first brand to sign an MoU with ISRO. 

● A quote focusing on the need to advocate ISRO was drafted on behalf of the founders.

● Instead of using a prepared media list, a media list was developed by shortlisting the most relevant set of journalists and publications (based on the target audience).

● Media outreach and media interactions ensured quality conversions and not the press note getting published as it is.

● Press release dissemination was carried out in Delhi and Bangalore to ensure good regional media coverage

Moshi Moshi is a multi-specialist agency that utilizes innovation and creativity in crafting effective PR strategies. We design custom-tailored campaigns to accomplish the planned objectives. Our other premium services include Logo, Merchandising, Packaging, and Social Media Campaigns.

Call us: +91 9148544178

Mail us: sales@moshimoshi.in

Visit our website: moshimoshi.in

 

We would love to hear from you!

Social Media Case Study: Colive
Social Media Case Study: Colive 644 405 Moshi Moshi

Client:

Colive offers ready to move rental homes in 150+ cities such as Bangalore, Chennai, and Hyderabad. The major objective of the brand is to “Create the future of Living” and to become India’s most valuable community living brand.

Co-living is a modern form of housing where residents share common interests & values in a shared economy. The brand offers rental homes that offer flexible and affordable options for students, working professionals and others giving them the comfort of urban living.

The rooms are designed to cater a home to all users. The interiors and common spaces are designed with premium amenities and tech enabled security features.

The brand offers smart, secure, stylish serviced rooms built for your comfort.

Website: https://www.colive.com/

Brief:

Colive approached Moshi Moshi with two primary objectives of getting the users perspective of the brand to be changed on social media and also generate more check-ins into the Colive homes.

The brand was looking forward to doing the same by means of running strong social media campaigns and running Search Engine Marketing.

Approach:

The brand’s social campaigns were mainly categorized into the following four funnels to solve multiple issues that the brand was facing:

  1. Functional Campaigns:
    This stage is designed to revamp the brand’s image. Provide clarity on various aspects like bringing to light the positive experience of users, and much more.
  1. Brand Scaling Campaigns:
    People know about Colive but we will build the brand as a highly valued brand. Numbers don’t lie and are proof of how big Colive is example: 500+ properties, 60+ locations, etc)
  2. Project Positioning Campaigns:
    Now that people know how big the brand is, it’s time to highlight the projects, the services and locations
  3. Community Building Campaigns:
    We need to revamp the brand’s image as much more than just a living situation but it is a community, talking about the Colive stories, networking opportunities and focus on sustainability.

The visual identity of the brand was revamped to suit the brands personality and content was modified by developing a strong brand tonality which resonates with our audience.

Social Media Case Study: Colive

Results:

Social Media Case Study: ColiveOver the span between October ’21 to January ’22, the brand saw a promising growth across its social channels, with about 908 followers, 34,11,250 accounts reached and 11,901 accounts engaged.

Are you struggling to get your brand presence improved on social channels, then Moshi Moshi is right at your service.

CONTACT US: +91 9148544178 | +91 91102 48081

MAIL US: sales@moshimoshi.in

WEBSITE: https://moshimoshi.in/

All You Need to Know About India’s Ban on PUBG Mobile
All You Need to Know About India’s Ban on PUBG Mobile Moshi Moshi

Just when we thought that 2020 has had enough, the Government of India along with The Ministry of Electronics and Information Technology declared a ban of 118 more Chinese apps on 2nd September. The Government of India has issued a press release, alleging that these apps have engaged in activities that are “prejudicial to sovereignty and integrity of India, defence of India, security of state and public order”. 

So far, 224 Chinese apps have been banned for having “malicious intent”. The bans have resulted due to the frictions on the India-China border and because The Ministry of Electronics and Information Technology received several complains from various sources that there had been misuses of user data. Several of the banned apps have been alleged for stealing and transmitting user data to locations outside of India, which may threaten national security and defence of India. 

PUBG – the highly popular gaming app is one amongst the apps banned by the Government. PlayerUnknown’s Battlegrounds is an online multiplayer game, developed and published by PUBG Corporation. The game revolves around 100 players parachuting onto an island where they must survive by killing other players and scavenging for weapons and equipment. To add elements of challenge, the area available for safety decreases in size as the game progresses. The player or team that survives, wins the round. 

The game was a hit amongst young teenagers and PUBG Mobile was downloaded over 600 million times. 

The announcement of the ban on pubg has left the internet divided. Some believe that this was a well strategized move from the Indian Government, whereas others think that banning this app will solve nothing. 

Many PUBG fans may be heartbroken but several have recovered and are now sharing hilarious memes through the internet. Fans have taken over twitter with their memes on how parents must be feeling about the ban on pubg since children are addicted to the game.

Fans can still play PUBG

There’s a way around everything! According to the press release, only PUBG Mobile and PUBG Mobile Lite have been banned by the Indian Government. The Government will allow gamers to access the parent game PUBG since PUBG Corporation is located in South Korea and so is their server. It does not have any Chinese connections which satisfy the Government’s ban requirements. 

The PC version of the game can still be accessed by fans. They just cannot use the mobile version anymore. 

But this too comes with a catch. Unlike the mobile version, PUBG on PC is paid. But if fans are strictly looking for free versions of the game, they can access PUBG Lite for PC which offers a similar gaming experience. 

This may not be the ideal application for some fans but there are still some benefits in opting for the PC version. Fans can access impressive graphics on laptops and desktops which will give them a better gaming experience.

Alternative games?

In the list, several other battle royale apps like Ride Out Heroes, Rules of Survival, Cyber Hunter are also banned. But, here are a few alternatives fans and gamers might want to try.

Call of Duty

Go back to OG games! Call of Duty is one of the oldest franchises in First-Person shooter game genre. The game was originally released in 2003 so several 90s kids played this game during their adolescents. Their latest version,  Call of Duty: Modern Warfare was released on October 25, 2019. Some of the features offered in the new version are cross play, free maps and modes, and new engine deliver. 

The mobile version of Call of Duty has a similar set up as PUBG. Up to a 100 players jump into a familiar battlefield with identifiable guns and characters. The game offers an immersive experience with its strong graphics. It has a total rating of 4.8 on Apple App store and takes 1.9GB worth of space. It takes 1.5GB space on Android smartphones and the game has been downloaded over 100 million times on Google Play Store with a total rating of 4.5. 

Ark: Survival Evolved

Ark: Survival Evolved was released on 2nd June 2015. Unlike most battle royale games, Ark has 80 dinosaurs that need to be trained and tamed. These dinosaurs are available on water, air, land and underground. Gamers can play solo or join a tribe to craft weapons, clothes and other items for survival. 

Some of the platforms gamers can play this game on are PlayStation 4, Xbox One, Nintendo Switch, iOS and Android. The game has a total rating of 4.5 on the Apple App Store and requires 2GB of space. With more than 10 million downloads, Ark has a rating of 4 and takes 2.4GB worth of space.

Garena Free fire

Yet another popular alternative to PUBG if Garena Free Fire. This is a multiplayer game that was initially released on 30 September 2017. This game is developed by 111 Dots Studio and can be played on Android and iOS devices. It received the award for “Best Popular Game” by the Google Play Store in 2019.

Garena Free fire follows a 10-minute survival shooter game format. The game is fast-paced since the player is put on an island with 49 other players and they must kill to survive. This game also lets gamers land their parachute anywhere and drive vehicles, just like PUBG. Gamers can play the game solo or along with a “squad” with a total of 4 players. A wide array of weapons are always given to users with every update. 

The game has a total rating of 4.1 on Google Play Store with more than 500 million downloads and only takes up to 580MB of space on Android devices. The game also has a total rating of 4 on Apple App store and takes 1.4 GB of space.

With the ban on pubg and several other Chinese apps, the Government wishes to see homegrown applications for otherwise popular apps across categories and genres. Niti Aayog has launched the Digital India AatmaNirbhar Bharat Innovate Challenge where developers are given the push to launch apps, to win various cash awards and incentives. They wish to see these applications potentially scale and become world-class apps in their respective categories.

Digital Marketing Case Study – Floresta Goa
Digital Marketing Case Study – Floresta Goa Moshi Moshi

Floresta Goa is India’s first BioPhillia Architecture Apartment. Floresta is conceptualized and designed for those who seek to live in the wilderness, for those with a green heart, for those who embrace the idea of co-existing with our eco-system and all those who are re-thinking of the way we choose our spaces in the city.

To find out more about Floresta Goa, visit their website:

https://www.florestagoa.in/

Given below is the Digital Marketing case study of Floresta Goa.

BRIEF

Floresta Goa approached Moshi Moshi for digital marketing and for website designing. The objective was to increase brand awareness and lead generation to sell their apartments in Goa. The target group was the people across PAN India, who were looking for holiday homes and who wanted to invest in properties.

APPROACH

Moshi Moshi team planned the Floreta Goa’s website in a way that it depicts the surrounding of the apartment. We came up with an idea of showcasing the actual path from the sea to the apartment. i.e., how it is only 600 meters away from the delightful shoreline and surrounded by nature.

Now for Social Media Marketing, our strategy was clear. We concentrated on Brand Awareness at first by making posts on the amenities of the apartment and about the location depicting why Floresta Goa is different from other apartments.

Step 1. Location Introduction Video

Step 2. The Introduction Post On Social Media Platforms

Step 3. Post Showcasing The Amenities 

 

Step 4. Social Media Posts Related To Offers

We started the lead generation campaign on Facebook and the response received from the campaign was impressive. There were two campaigns for Floresta Goa, the first campaign was about the offer of flat Rs.7 Lacs off on all the apartments and the other was a curiosity campaign that evoked curiosity among the viewers which directly lead them to the website.

For accelerating their presence on Google Search we ran Google Ads in the form of Display Ads and Search Ads.

RESULTS

The Social Media campaigns and Google Ads for Floresta Goa yielded desirable results.

Overall we managed to generate more than 750 leads in just 70 days which includes more than 150 relevant leads from Google Adwords, 600 leads from Facebook, and 12 leads on LinkedIn.

From Facebook Campaigns, around 192,816 total reach and 400,110 impressions are generated.

 

 

 

Through the Facebook campaign, the post engagement and post reach has been increased by 82% and 46% respectively.

The Unique and concise Social Media content that we devised for Floresta Goa helped them in the conversion of leads.

Moshi Moshi is one of the fastest-growing Ad Agency in Bengaluru which offers creative solutions to your business.

Wanna discuss a project?

Contact us: +91 9148544178

Mail us: sales@moshimoshi.in

Visit our website: https://www.moshimoshi.in/ 

We would love to hear from you.

 

Branding and Digital Marketing Case Study: S4 Fitness
Branding and Digital Marketing Case Study: S4 Fitness Moshi Moshi

A solid brand identity is not less than a strong bridge connecting the organization with its potential clients. It builds public’s conscious and subconscious opinion for the organization as a whole.

S4 Fitness is a Gym Brand, striving to help you attain a healthier and fitter body. They are working towards a healthier and energetic Bangalore, and started their voyage from Jayanagar, and provides 10+ services, including Hardcore Workout, Yoga Classes, Zumba etc. You name it and they have it.

S4 Fitness approached Moshi Moshi to help them in creating its Brand Identity and improve their Social Media Presence, so as to increase their brand awareness. And Gym being a locally centered business, S4 Fitness wanted to switch to Digital Marketing for getting more footfall.

Approach:

In the quest to creatively picking a Brand Logo for S4 Fitness, the idea of Team Moshi Moshi was simple. We decided to give the brand a powerful and energetic look, which can justify the vision of the organization and the services it offer.

The various logo designs created by Team Moshi Moshi are below:

Finally, we transformed the ‘4’ into a lightening energy symbol, which gives the brand an energetic look, and also making it obvious from the Logo that its a Gym Brand. The Logo finally selected by S4 Fitness is displayed below.

In order to give an added edge to the brand from its competitors, and provide a unique look to the Gym, Team Moshi Moshi helped S4 Fitness with Environmental Graphics Designing.

It helps in connecting the ambiance of the organization with its Brand. Team Moshi Moshi created various wall graphics for the gym, which are catchy in look and also motivates the people working out. Environmental Graphics Designing helps in binding the visitors with S4 Fitness and enhancing their loyalty towards the brand.

While creating the Wall Graphics for S4 Fitness, Team Moshi Moshi focused on providing an energetic and enthusiastic ambiance, which could motivate the visitors to come and work-out daily. Here, Team Moshi Moshi decided to display quirky motivational quotes on the walls.  We opted for a bold bulky look for the ambiance and stick to dark shades for the graphics and energetic Yellow color for the background.

Some of our Environmental Graphics Designing work is displayed below:

 

In order to increase the Social Media Presence of S4 Fitness, Team Moshi Moshi decided to revamp its Facebook Page & also created the cover photo in context with the theme of the Gym.

Since the brand offers approximately 10+ fitness services under its roof. Team Moshi Moshi tried to display a glimpse of them on its Facebook cover page. We stick to the theme and vibes of the gym while designing the same and opted for energetic Yellow and bold black, in our color palate.

With all the ideas and strategies put together, the Facebook Cover Page finally comes out like this:

As the world is rapidly switching to Instagram, so, in order to increase more and more brand awareness, Team Moshi Moshi brought the brand on the Instagram platform too.

You can have a look at their Instagram page by clicking on the link below:

Link: https://bit.ly/2KIJ8uE

Team Moshi Moshi is currently handling both the Social Media Platforms of S4 Fitness and also helping them in lead generation, through Facebook and Google Ads.

You can check its Facebook page by clicking on the link below:

Link: https://www.facebook.com/s4fitnessofficial/

Results:

The logo came out really energetic and power-packed, exactly matching the demands of the client.

The Social Media Campaigns and Environmental Graphics designing, for S4 Fitness, yielded extremely desirable results. We could generate 70+ leads till now.

Moshi Moshi is a Creative Branding Agency in Bangalore, offering Premium Branding Services like Logo, tagline, packaging, and Social Media Campaigns.

Call us: +91 9148544178

Mail us: sales@moshimoshi.in 

Visit our website: https://www.moshimoshi.in/

We would love to hear from you and will send you the pigeon back.

Google Ads Case Study – Wega Cabs – 100% Increase in CTR
Google Ads Case Study – Wega Cabs – 100% Increase in CTR Moshi Moshi

CLIENT

Wega Cabs is an airport taxi service in Bangalore offering hassle-free rides. The company’s vision is to provide a seamless ride experience for the customers and the drivers to get around quickly and safely. They achieve this through their affordable price strategy, high standard of service, and a reliable cabs service. The taxi bookings can be done through the website or through the 24/7 customer service number.

For more details, visit: www.airportcabsbangalore.com

BRIEF

Wega Cabs, being an online taxi booking company, their aim was to increase the number of taxi bookings for the business. They approached Moshi Moshi to help them gain more customers and increase their conversions, through Search Engine Marketing. Our approach began by optimizing the right keywords, ad extensions, and efficiently executing the campaigns. The campaigns were devised for 45 days.

APPROACH

Moshi Moshi’s goal is to increase the leads i.e the number of taxi bookings for Wega Cabs. The challenge here was to attract potential customers over other competitors and make them take action on the website/ or through a phone call. Here, the action being booking a taxi.

Moshi Moshi created Google ads Search campaigns for Wega Cabs, with Lead Generation being the campaign objective. In the campaigns, Search Ads were created to attract customers to the booking site and Call ads were created to book the taxi service conveniently through phone calls.

Campaigns were strategized and, the irrelevant searches were decreased using specific keywords,  to improve the conversation rate.

RESULT

1. Growth Insights

  • Click-Through Rate (CTR) – increased by 107%

Prior to the campaign, Wega cabs generated 8.15% click-through rate (CTR). After devising the campaign strategy on the same spending budget, the click through rate (CTR) has now increased to 17.52%, with 25% increase in the cab bookings.

Through Search Text Ads and Call Ads, we were also able to target the ads to a more relevant audience and generate the maximum number of leads for the business at a minimum cost per lead.

2. Auction Insights

  • Impression share – Increased by 130%

At the end of the campaign, Wega cabs were able to achieve 75.9% Impression share from 32.93%.

  • Ad position – Avg 1.9 position

The average Ad position is maintained at 1.9 positions and is now on the top of the Search engine page.

The Auction insight graph displays the clicks, impressions, CTR, and the ad position during the campaign period.

3. Conversions

Overall, In the 45 days campaign, Wega cabs have gained 25% more leads, with the same spending plan as prior to the campaign, yielding a good Return on Investment (ROI) for the business.

The unique and specific keywords, ad extensions strategy that Moshi Moshi devised for Wega Cabs, helped the business gain more customers, thereby, increasing the conversion rate.

The key takes away from the campaign would be to align the campaign goals, with the behaviors of the customers and to include specific keywords, Ad word extensions. It is also crucial to target the right locations along with the timely delivery of the campaigns.

Moshi Moshi is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

Visit our Website: https://www.moshimoshi.in

Call us: +91 9148544178

Mail us: sales@moshimoshi.in

Digital Marketing Case Study: Uniso
Digital Marketing Case Study: Uniso Moshi Moshi

Uniso is a one-stop-shop for finding unique gifts, fashionable accessories, imported home decor, uber-cool stationery products, and much more.

Uniso now has several stores in Bangalore in Jayanagar, VV Puram, Kanakapura Road and Yelahanka.

You can find out more about Uniso on their website:

https://www.unisoindia.com/

Brief

Uniso, as aforementioned, is a retail chain. They wanted to work with Moshi Moshi for the initial branding of their Jayanagar Flagship store. The objective was to increase brand awareness and to increase footfall in the Jayanagar Store.

Their requirements also were for Social Media campaigns.

Approach

Uniso suggested that we go ahead and devise our own strategies that would help them fulfill their requirements.

So based on this, we devised social media campaigns and some offline promotional events.

We realized that in terms of their online presence, the content was something that needed to be worked upon.

For Social Media and Online Branding, we made an introductory video for Uniso. The video was basically an introduction to Uniso, their product range, their store location, and other such things.

We then moved on to make a series of stop motion videos featuring their products.

As for Instagram and Facebook posting, we made colorful mockups for featuring Uniso products. We also included short and attractive content, describing the product.

For Offline Branding, We made a Voxpop Video. Voxpop Video basically refers to videos that engage with the public directly. The Voxpop video was conducted on the day of launch.

The Voxpop video involved Team Moshi Moshi conducting fun games and distributing vouchers worth  Rs 300, Rs 500 and Rs 1000. We distributed around 150 vouchers.

One of the many games in the Voxpop included ‘Guess the product’ which involved the participant to correctly guess what the product is. The intention here was to bring out the uniqueness of Uniso products.

Results

The Social Media Campaign and the offline promotional events for Uniso yielded extremely desirable results.

In terms of online platforms, our social media strategy and content revisions helped Uniso garner more likes.

Total Minutes of Video Engagement

The Total Engagement as recorded from 5th July to 13th August was 6.5 K.

The Total Number of Reach:  1,50,000.

Facebook Engagement (as seen in likes, comments, and reactions) was also seen to increase by a great number. The Total engagement rate was seen to be increase by 44%.

The Unique and concise Social Media content that we devised for Uniso also helped them in  Social Media Optimization and Social Media Marketing.

So, one takeaway for you from this could be that content is the ultimate king! No matter how much money you spend on increasing your online reach, it all boils down to the content. So focus on your content and your social media is sorted.

Moshi Moshi is creative branding company in Bangalore. We offer you premium branding services like Logo, Merchandising, Packaging and Social Media Campaigns.

Call us: +91 9148544178

Mail us: sales@moshimoshi.in

Visit our website: https://www.moshimoshi.in/

We would love to hear from you!

Game On Fitness Social Media Marketing: Case Study
Game On Fitness Social Media Marketing: Case Study Moshi Moshi

Game On Fitness is a Gym Brand, striving to help you maintain a healthy you. The organization has initiated its journey for a fitter and healthier Bangalore from BTM, focusing on providing a healthy and fit body rather than promoting them as a bodybuilding house. So, box your hurdles towards a healthier you!!

You can have a look at their Facebook Page for more updates.

Brief:

Game On Fitness approached Moshi Moshi for providing them with a Logo and helping them with their Social Media Marketing, and to enhance their brand awareness to increase their footfall.

Game on Fitness emphasized creating a Logo that would be apt, considering their vision of providing its customers with a fit and athletic body, instead of providing them with a bulky look.

Approach:

In our quest for Logo designing, the idea was simple, Team Moshi Moshi stick to a lean look while focusing on the gym theme.

Some of the options we provided to our client for Logo are presented below:

Finally, we molded the “G” of “Game on Fitness” into an arm, to make it look obvious that it is a gym and created a running track out of “E”.

This is the Logo, that client finalized at last.

Now, for Social Media Marketing our strategy was clear. We believe Information is the first step in decision making, hence Team Moshi Moshi started with creating their Facebook and Instagram page for accelerating their social media presence.

We decided to come up with an energetic and enthusiastic live video on the cover of their Facebook Page, appealing the viewers to break their sloth and head towards a fitter and better body. This video also gave the audience a gimps inside Game of Fitness’s work-out station showcasing the facilities the gym provides.

Our team is also managing their Social Media Content Strategy. You can visit their Facebook and Instagram page for more insight.

Since Gym happens to be a locally centered business, and it was a new venture coming in the market, Team Moshi Moshi also helped Game On Fitness, to get an edge above its competitors and with Lead Generation. We conducted some Social Media Campaigns and Offline Social Events like Vox-Pop, on the localities near Game On Fitness, to create awareness about the brand and capture the locally centered clients.

Vox-Pop basically refers to the videos that engage with the public directly, interacting with the public or prospective future clients, and creating awareness through a fun and interesting way. Some of the many games included in Vox-Pop comprise, Air Arm Wrestling and Squat Challenge, which were thoroughly enjoyed by participants and the audience.

 

We also came up with the idea of distributing Free Vouchers, wherein we awarded the winners with “First Week Free Trial”, to help them get more footfall.

Results:

The logo came out really cool, exactly matching their demands.

 

The social media campaigns and offline promotional events for Game On Fitness yielded extremely desirable results. We could generate a lead of 125+ clients during our initial days.

Total video engagement of 6420 views in the past 28 days.

A total number of reach: 88427 and engagement of 5506 during our campaign.

Below is the reach for the last 28 days.

Post engagements of 3893 in the past 28 days.

Moshi Moshi is a Creative Branding and Digital Marketing Ad agency  in Bangalore, which offers Premium Branding Services like Logo, tagline, packaging and Digital Media Campaigns.

Call us: +91 9148544178

Mail us: sales@moshimoshi.in 

Visit our website: https://www.moshimoshi.in/

We would love to hear from you.

 

 

 

Moshi Moshi © 2020. All rights reserved.

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