Branding

brochure marketing

Brochure Marketing: Top 5 Reasons Why Your Business Need It Now

Brochure Marketing: Top 5 Reasons Why Your Business Need It Now 800 450 Admin

brochure marketing

Have you ever considered brochure marketing for your business? How long did you take to realize that it is a very powerful marketing tool?

Is it only after reaching here? If yes, we assure you that after reading the entire article, you’ll get to understand each type of brochure and its design. If not, we are here to guide you with which type of brochure will be ideal for your business.

Why Brochure Marketing?

A well-designed brochure can be an ideal way to introduce your brand to the industry and prospective clients. Brochures can be easily circulated to a large number of people if distributed properly and make your company’s name stand out in the light.

brochure marketing

What is the goal of a brochure? Well, the answer is here.

Brochure sends the unpretentious message that your business is proficient, solid, and focused on quality. 

Brochure marketing is a powerful marketing tool when it comes to reaching new clients and a well-designed brochure can create a positive impression about your business. That is why a brochure is a great marketing tool that your brand needs. 

Before deciding which brochure works best for you, take a look at different types of brochures that you might be interested in. 

Types Of Brochures

There are 6 different types of brochures based on layout and formats. They are:

  • Gate Fold Brochure
  • Bi-Fold Brochure
  • Tri-Fold Brochure
  • Leaflets or Flyers
  • Folders and Insert Brochure
  • Z-Fold Brochure

| Gate Fold Brochure

Popularised by high-end marketing, this type of brochure is extremely durable since it is made of premium quality paper and its inward folding makes it compact. 

This type of brochure works for single product displays, heavy graphic designs, and menus. They are popularly used for wide-visual artistic designs seen in architectural layouts and landscape pictures.

The standard brochure size is 8.5 “x 11” for the gatefold brochures.

| Bi-Fold Brochure

As the name suggests, it has 2 folds consisting of 4 panels, where you can show all the information about your company, your brand, and your products. They are commonly used in several types of organizations. 

This type of brochure is perfect for simple product introductions, plans, price sheets, city charts, real estate deals, and product sheets which are rich in content, specifications, and images.

The standard brochure size is 8.5 “x 11” for the bi-fold brochures.

| Tri-Fold Brochure

Being the most common type of brochure used by small to large businesses, it has a little more space (6 panels) than Bi-fold brochures, which makes it possible to present more information to the targeted audience. This brochure helps in maintaining a perfect balance between content and design.

The standard brochure size for the Tri-Fold brochure is 8.5” x 11”.

| Leaflets or Flyers

brochure marketing

Have you ever seen single-page brochures, announcing or recommending any product, inserted in any newspapers or magazines?  

These single-page brochures are the flyers or leaflets used to target a mass number of people to convey information. An eye-catchy design with short, crisp, and readably sized content can take it to the next level.

These are typically one of the easiest ways to reach out to a large number of people, providing product information or announcements. For small-scale marketing, the standard size of A4 leaflets and flyers are recommended.

| Folders and Insert Brochure

brochure marketing

Do you want to market your upcoming event? Then go with folders and insert brochures to grab the full attention of your audience, for the promotion of your event. 

This type of brochure features fantastic folders inside. Inserts are the printed sheets of paper that go inside those folders which give information about specific topics, services, and products.

| Z-Fold Brochure

brochure marketing

As the name suggests, this type of brochure folds and looks like ‘Z’, with each panel on top of another. It is ideal for displaying lists, user guides, and technical specifications.

It has 3 panels with plenty of room to write about your business offerings. This type of design is commonly used for sales brochures, event brochures, etc. 

We have seen different types of brochures. But how can you create an impactful brochure?

Designing a brochure may seem simple. But designing a brochure that your recipient will keep for future reference is not an easy task. Effective brochure design is crucial in creating one with accessible product and service information. The more helpful your brochure is, the more drawn out its existence is with your beneficiary, and the higher the possibility, it could be passed on to your prospective customers.

Advantages of Brochures:

Now in case you’re thinking about utilizing brochure marketing in your marketing plan, pay heed to the following advantages: 

So what benefits will your business enjoy from printed brochures?

brochure marketing

1. Brochures build trust

You can start building trust once you have your future client’s eyes reading your brochure. Many companies portray their goals and objectives in their brochure so that the clients can see the commitment of the company. This commitment helps in creating trust and the establishment of relationships. 

A brochure communicates to the clients that you are a genuine organization with solid accreditation and trustworthy business practices.

2. Brochures personalize your business

As your prospective client browses through your brochure, you can develop a one-on-one contact. A brochure can be read at any moment and give a personal touch to your business. 

3. Brochures are extremely versatile

In contrast with postcards and other types of print materials, brochures can be mailed locally or circulated at events.

Such multi-purpose features help in deciding to print a larger number of brochures since they can be used in the future as well. 

4. Saves time

Unlike composing a full letter to a client and noting a request, sending a brochure that contains the required information, helps save time, and exposes the client to significantly more information. 

You don’t need to alter brochures or deliver them explicitly to a client. You can pop a leaflet into an envelope and mail it out to potential clients without any hassle.

5. First impressions are everything

So make them count. Working closely with a design team will help in making sure your company brochure has the “WOW” factor. 

This is key if you want to attract potential customers with an eye-catching design, high-quality print, and a lasting impression. A well-designed and written brochure will help generate success in your business.

We Design Brochures!

So if you are fully convinced then why don’t you let us design a brochure for you? Take a look at our brochure examples and then give us a call! We offer professionally designed and personalized brochures, which are perfectly aligned with the services or products your business offers, by giving it true meaning.

Are brochures still effective for marketing a business?

Since many people remember visual information better than the spoken words, brochure marketing can have a great impact in these situations. Yes, brochures are still effective for marketing a business.

What makes a good brochure?

Understand your customer, always use images that are important to your customer, sell your product don’t tell, use headings and graphics, make a professional brochure, use bullet points to focus on the key features.

What are the elements of a brochure?

Name and logo, Brochure cover, Slogan, Main text, and the Contact information.

brand consultation

Brand Consultation And Advertising Agency Defined

Brand Consultation And Advertising Agency Defined 1200 675 Admin

People often confuse branding with advertising and vice versa. The line between the two services is blurred in the eyes of the general public. The two may closely work together, but they are separate and distinctive services. Brand consultation stays by the motto of studying the minds of the target audience first and then trying to position the brand in the right manner. They can do so by taking advantage of the strengths of the brand and the weaknesses of competing brands.brand consultation

Brand Consultation 

Brand consultants try to first understand the nature and objective of the company. They meet the representatives from the company and have several rounds of discussions. They understand the entire history of the company right from vision, mission, short-term goals, long-term goals, USP, brand strengths, brand values, target market, and target customers. After they have gained a thorough understanding of the company, they move towards the process of strategizing. 

Instead of directly communicating your brand’s features and benefits, a brand consultant helps in aligning your brand’s unique value with those people most important to its future, a.k.a. your customers. The brand consultancy also helps companies think through their brand challenges and struggles by making strategy based brand decisions. 

brand consultation

Advertising Agency 

An advertising agency, on the other hand, is a professional service dedicated to providing their clients with marketing and merchandising advice. Advertising agencies are hired to conceive and produce commercial messages including radio, TV, outdoor, internet, print, etc., for their clients. The agency provides a third-party perspective on the selling of the client’s goods or services. They can be hired for producing single commercial messages, or to create a complete 360º ad campaign. 

The typical clients that partake in business with ad agencies are businesses, corporations, non-profit organizations, and Government agencies. 

Advertising agencies now have evolved into companies that provide so much more than just ads. They have ventured into full-service agencies that provide a comprehensive menu of services, including branding, direct marketing, social media marketing, sales promotion, package design, product placement, media planning and buying, traffic, event planning, public relations, and sports marketing. 

There are a few key elements that distinguish the two services. 

Branding is Strategic and Advertising is Tactical

Brand consultation largely involves the development of a brand plan or the creation of a blueprint that will drive the brand strategy. They focus on building businesses and brands for long term goals. Brand consultation has a more holistic approach when compared to advertising. To further understand brand strategy, watch our video where we give you our take on it. 

Ad agencies focus on the implementation of strategies and plans. For example, if a brand already has a set image created by brand consultation, advertisers can then use that image as the basis for the brand’s media plans, ads, product design, etc.

Team 

Since there are several levels of hierarchy and experts in advertising agencies, the clients generally have to communicate with a set of employees for different requirements. The presence of bureaucracy and inflexibility in their business models can make it frustrating for the client because a lot of time is consumed in this process. 

But in a brand consultancy, a client has one point of contact, who is usually a consultant. This communication structure is not only a convenient option for clients, but it is also very helpful in efficiently achieving goals. 

Area of Expertise 

Brand consultants tend to have expertise in several disciplines. They are trained advisors with experience in several fields who build a broad view of the client’s business and its strategic challenges. Since they have expertise in several fields, they can solve broader business problems. They carry out an audit for your business, industry, systems, processes, and stakeholders. Brand consultants may also assist companies with strategies to improve research and development, sales, production, supply chains, operations, customer relationships, and retention strategies.

Employees at advertising agencies, in contrast, have expertise in a specific field. These agencies consist of creative individuals that excel in creating brand-building ideas, taglines, copywriting, etc. They come up with creative campaigns that quickly catch the attention of the masses. Television, radio, billboards, websites, etc., are used to push these campaigns in order to reach as many people as possible. Ad agencies are rarely asked to provide technical consultancy that may be outside their immediate area of expertise. 

brand consultation

In Conclusion 

With the above attributes, we understand the major differences between advertising and branding. These distinctions can be useful for brands that are looking to hire a consultancy or agency for their business needs.

Advertising agencies and brand consultants both support design and communication. But their main focus on brand strategy differs by either developing the brands or refreshing them. They are equally responsible for the success of those brands at the end of the day. 

When it comes to advertising agency vs brand consultants, brands must look at what their business really needs assistance with. Once they have pinpointed their concern, they can then hire either of these services.

Colour psychology in branding and marketing

Colour Psychology in Branding and Marketing

Colour Psychology in Branding and Marketing 1200 675 Admin

Marketing is an art of persuasion that influences the buying decisions of consumers. The most common influences are the subtle visual cues of the arrangement of colours and placement of products in the shop. Research has shown that these visual cues have an impact on the buying decisions of consumers. With the help of colour psychology in branding, several companies have been able to construct a strong visual impression on consumers. But colour psychology must be used appropriately, otherwise, it can confuse and further damage your brand’s image. As per research, you can increase your brand recognition by 80% if you effectively use colours in marketing and logo design,

Colour Psychology in Branding

Below are some colours and how companies have used them to influence a consumer’s product and brand impression. 

Use of colour psychology in branding 

Red

Red is known to evoke strong emotions and increase appetite. It symbolizes love, passion and intensity. Red is often used in marketing for increasing the heart rate of consumers and targets impulsive shoppers. For example, Coca Cola ads make subtle use of the colour red to make the consumers excited about the beverage. 

As the colour induces urgency, it also stimulates hunger in consumers. Several restaurants and fast-food chains make use of this colour to attract more consumers. Brands such as McDonald’s, Heinz, Burger King use the colour in their logo and company theme. 

Colour Psychology in Branding

Green

This colour is symbolic of health, serenity, and tranquillity. It denotes nature, reduces signs of depression and represents growth. Marketers use this colour to make consumers feel relaxed and calm. Green denotes fertility, so many marketers use this colour to attract eco-friendly consumers to their stores. 

Blue 

The colour blue is usually associated with water, it curbs appetite, and represents serenity and calmness. It is known for increasing productivity and creates a sense of trust with the brand. 

In terms of shades, dark blue is often adopted by tech and motor brands. This shade of blue is associated with intelligence, reliability and confidence. Light blue shades are commonly used in healthcare and medical brands as it indicates cleanliness and safety. Some of the brands that use shades of blue are Facebook, LinkedIn, Intel, and JP Morgan. 

Purple 

This colour is best associated with royalty, wealth, and success. Purple is often used by cosmetic brands for anti-aging products. It is also used in creative companies because the colour signifies mystery, creativity and innovation. Purple is not used excessively because it can easily distract consumers. Craigslist, Yahoo, and Cadbury are some of the brands that use purple in their logos. 

Grey

One of the best colours for mass marketing is grey. Grey is typically viewed as emotionless and neutral tone colour. It helps brands look sophisticated and established. It is most famously used by companies such as Apple and Mercedes. Marketers choose this colour because it is timeless and futuristic.

How to choose brand colours 

Colours convey important details very quickly. A strong and immediate impact through colours can accelerate your business’s branding efforts.

The colour scheme you select will play a key role in designing your website, logo, and brand theme. Using a specific set of brand colours will create a unified brand image, making it memorable and recognizable. 

Establish your brand identity

In order to create the perfect brand colour, you must first create a unique brand identity. It is essential to identify your brand values so that you can associate that with a colour palette. 

An easy method to do so is by listing out adjectives that best describe the characteristics of your brand. Several colour spectrums can be found online that connect adjectives with their corresponding colour. 

Identify colour meanings

With the help of colour psychology in marketing, your brand can understand what each colour means and signifies. You must note that colours don’t have an innate scientific meaning. But when different colours are combined together, they evoke certain feelings and emotions which the brand can make use of. 

For example, several fashion brands use colours such as red, pink, and orange because these colours denote confidence, passion, and excitement. These colours spark the given emotions in the minds of consumers which makes them purchase from these brands. 

Find inspiration

Before finalising a brand colour, you must look for colour inspirations, research on competitor’s colour palettes and understand colour combinations. The brand colour that you choose must differentiate you from your competitors. You can also make use of colour palette generators online and seek inspiration for interesting colour pairings. 

Pick your primary and secondary colours 

The primary colour you choose will always be associated with your brand. A single primary colour is always preferable because it will represent the company ideology. Several businesses choose a unique shade of a specific colour to stand out from other businesses. 

Secondary colours are usually 2-3 colours that work along with the primary colour. These colours compliment and highlight the primary colour. There are 3 colour scheme options that can be used to select secondary colours. 

Analogous colour schemes are close variants of the primary colour you choose. So if your primary colour is green, you can use similar tones of green found in blue and dark green.

Monochromatic colour schemes are tints and shades of the primary colour. If your primary colour is red, then the secondary colours will be wine red and orange-red. These schemes are used to enhance and accentuate the primary colour. 

Lastly, Contrasting colour schemes are a selection of colourful and complementary colours paired with the primary colour. These colour schemes create an attractive array of colours for a modern and retro look. 

Importance of colour in advertising 

Colour psychology in branding is essential to any business. One of the first subconscious decisions that a consumer makes is selecting a product or brand based on its colours. The following are some reasons why you should pay attention and select the right colour for your brand. 

Emotions in colours 

There are several emotions that come along with colours. When a consumer looks at colours, they subconsciously relate it to emotions without any realization and influences their buying decision.

Colour psychology in marketing is useful because certain shades of colours look more sophisticated, elegant and superior than other shades due to cultural contexts. Your brand can thus hike up the price of the products because consumers think that they are worth more money. 

Hence, these emotions must be seen as an added advantage since it costs nothing and acts as a free marketing tool.

Colour Psychology in Branding

Consumer conversion 

If you are a start-up, then you have to attract consumers to your brand. Before spending capital on persuasive marketing strategies and promoting your products, you can influence the consumer’s buying decision by selecting an appropriate colour. Several studies have indicated that the colour on a brand logo first attracts consumer attention. Your brand can then select a colour that is more exclusive than generic brands in the same sector. By effectively using your brand colour, you can provide consumers more than what the competitors offer. 

For example, if you own a sustainable cosmetic brand, you will know that makeup brands use colours such as red, pink, or orange. In order to stand out, you can add colours with shades of green. This will give an impression to your consumers that your brand is eco-friendly and conscious about the planet, and thus build a positive brand image. 

In conclusion 

By using colour psychology in branding, your brand can increase sales, distributions, reliability, and customer loyalty which are important for the growth of your business.
In the coming years, businesses in every sector are bound to become more competitive in order to survive the cut-throat competition. Colour psychology in branding is used by several industries like real estate, retail, auto-manufacturing, restaurants and more.

Why is color important in branding?

Colours is very important in branding and marketing as it is where the clients make their first impression. Colors are most than just a visual aid because it conveys emotion, feelings and experiences.

What colors are best for branding?

1. Red 2. Blue 3. Yellow 3. Orange 4. Green are some colours which can be use for branding.

How do I choose the right brand color?

1. Read about color theory, to understand the meaning of different colors 2. Identify what your brand is all about 3. Check your competitors, so you don't look same 4. Create and test a colour palette across all touchpoints 5. Always create brand guidelines, so your brand looks same all the time.

brand communication

10 Most Effective Tips of Brand Communication You Must Know

10 Most Effective Tips of Brand Communication You Must Know 512 288 Admin

There are various well-known brands in the market right now. What makes these brands memorable to their audience, how are these huge brands made? The journey from being an organization to a brand name isn’t a simple one. Brands are not made overnight. It is your clients who hold the ability to turn your products or services into a hot-selling brand! The key is communication. Your communication sets a precedent for your brand. So if brand communication is clear and hits the targeted audience in the correct place, you will achieve your organizational goals.

What is Brand Communication?

Brand Communication is one of the central activities of brand communication strategy and management and it is essential to have a healthy and purposeful discussion with partners. It is one of the promotional strategies utilized by brands to influence the clients’ opinions about the brand, the organization in general, and about the products and services that they offer. 

It is the act of conveying and delivering significant and focused messages relating to the brand, to its partners. This includes the blended utilization of traditional marketing channels, for example, newspapers and TV with the key strategy of social media. For instance, content promoting, blogs, and digital marketing. These are the four R’s of brand communication. 

brand communication

Here are the effective tips of brand communication you must know and follow: 

1. Be real, genuine & honest

You need not bother about the celebrity brand ambassadors to advertise your brand if your clients become your brand advocates. If they’re the ones discussing your brand, imparting to their peers and spreading positive verbal exposure for your brand, who needs any other person? They are genuine and authentic specialists in brand promotion. In this way, it is your role to guarantee that all brand communication from your end is additionally certifiable and spontaneous. Try not to utilize automated answers nor react like a bot. A humanized, compassionate and true brand voice constructs a quick association with the crowd which is based on trust. Try not to cause your reactions to appear to be forced. Handle them with a human touch, consistently.

2. Don’t oversell

The minute a brand begins overselling, it begins to lose the trust of their audience. Keeping your marketing procedures subtle enough that they fit in splendidly, is the thing that you should watch out for. Brands will, in general, go over the edge with their ideas and neglect to put quality over quantity.

3. Be authentic

Since you’re a brand, not just an individual, being credible and dependable consistently pays off. Overcoming the gap between the brand and the customer comes to a great extent with trust and confidence. Authentic communication is consistently in demand. Individuals love to talk one-on-one and what could be better for your consumers than to interact with their loved brand! It is essential to depict that the eyes and ears of your brand are constantly open for feedback, just as for communication. The tone of your content shouldn’t sound unexpected and direct, but should rather have space for comfort and great relationship building.

4. Create engaging content

In case you’re making content for your audience, the least you can do is make your content engaging and interactive. Educational content is most often received by the audience without any feelings. Effective brand communication is powerful when communication occurs on both sides. Along these lines, making connections with content allows your customers to enjoy what you bring to the table.

A standard flow of such content expands commitment and gives the customers a reason to return. With only a little bit of tweaking here and there, one can transform their customary content into engaging and shareable content. By following this technique effectively, a brand may likewise land up with clients who become brand advocates.

5. Always focus on reliability

Individuals love simple and relatable content. The relatable content is amazingly sound for boosting up brand communication. The picture of the brand turns out to be all the more inviting, open and approachable. What’s more, a little attention ain’t that bad. Content other than straightforward brand promotions do incredibly well for such strategies.

6. Create a persona

After you have effectively figured out how to keep up a picture and make a personality, remember to keep it easygoing and have a ton of fun. Try not to restrict yourself to a specific sort of content. Be flexible and brimming with surprises because buyers love that! Adhering to a specific sort of content limits the huge pool of chances and material that you can work upon.

7. Create Conversions

At the point when a customer shares a positive experience, go further than saying ‘Thank you’. Give open-finished reactions and strike discussions that help your brand discover its humanized voice. Individuals love it when a brand takes the time to discuss with them – one on one. Regardless of whether it’s an enjoyment and fun-loving discussion, individuals will recall your brand more for how you affected them. When you arrive at that stature of having common ongoing and positive discussions with your clients, soon they will be the ones doing your advertising for you.

8. Expand your brand on multiple channels

In the world of social media, networking is most probably the best component that the web brings to the table. Sufficient for us, we can work with it in numerous manners. effective brand communication can be reinforced significantly if a brand is available on numerous channels. Brand communication is made viable just when you are dynamic in all the channels you are on. Social media life is like a blessing, particularly for any brand searching for effective communication.

9. Make content for customer fun 

In some cases, you should simply kick your feet up and unwind. The dull nature of the brand communication procedure, where you need to post continuously, can accidentally disturb the nature of the content and become upsetting and exhausting for the beneficiaries. The fun object can come in numerous ways, you should simply analyze and see what works directly for your brand.

10. Leverage customer-generated content 

Give close consideration to what your clients are sharing or saying in comments or forums about your brand. When you recognize what they need, act snappy, and give them what they need. Utilizing the client-created content isn’t as difficult as it appears. Share customer content and change your products/services/communication to give your audience precisely what they want. 

With the arrival of the digital age, the major focus is not on how to showcase your products to the buyer, but on how to advertise your item with your customers! With these 10 tips of collective promoting, an effective brand communication system will do some amazing things by focusing on its customers viably and effectively.

Focus on the following points: 

  • If you need your audience anticipating your blog posts, you have to offer them something that delights them and adds some value to their lives. This will improve their trust in you since they will see that you aren’t simply determined to promote your services and products.
  • Don’t be hesitant to attempt new ideas and ensure your posts spread different topics other than simply your organization or industry. Sharing extraordinary posts by other industry pioneers can be valuable as well. Fluctuate your content to ensure individuals don’t lose interest. 
  • Helping individuals in social networks is one approach to make a presence in social media. If your brand is known for offering truly supportive guidance, it will give your brand connections everywhere. At the point when you focus around helping individuals as opposed to driving traffic, your business makes certain to develop all the more quickly.

Everybody is aware of the brand Coca Cola, they follow an amazing communication strategy which makes them the no. 1 brand.

Let us read in detail about the communication strategy which Coca Cola follows:

Coca-Cola was established by John Styth Pemberton in 1886. He may not have thought at the time, that Coca-Cola would be the moneymaker it is today. The organization is the world’s driving maker of beverages, working in more than 200 nations. The organization delivers over 500 beverage brands, with over 1.06 billion beverages consumed each day, throughout the world.

Coca-Cola has consistently invested energy towards keeping up a good client to organization relationship. They need their brand and products to be a part of people’s daily lives and they use social media life to make feelings and sentiments of association towards clients.

At present, the communication that is followed by the brand includes advertising, interactive/internet advertising, direct marketing, sales promotion, public relations,  sponsorship promotions and personal selling. Marketing is very important for this organization because its client base is so wide. So to do this effectively and bring aboard new clients, the organization utilizes influential advertising techniques. The slogans utilized in the Coca-Cola promotions are exceptionally appealing and relatable, they make a strong and permanent impact on the viewers.

The medium of advertising: 

Coca-Cola utilizes advertising to create a mindful approach towards their products,  among potential clients. They have various mediums of advertising that are shown the world over.

  • Print media
  • Point of purchase advertising
  • Television commercial ads
  • Outdoor advertising

The organization utilizes snappy or “cheerful” slogans to hit the target audience emotionally and urge them to purchase the product.

brand communication

A final word

Responding immediately to client assistance questions is a part of your responsibility towards them. You should be on the same page as your clients and be prepared to help them consistently. Rather than simply producing official statements to promote your organization, communicate with your clients, and provide them with the best brand experience. Building brand value is an exceptionally long procedure and brand communication plays an essential role in it. 

We are a brand communication company, So let’s talk.

What is a brand communication strategy?

A brand communications strategy is basically to know your audience, crafting the right message for them, and making sure you’re present on the right channels.

How do brands communicate?

Brand messaging is the way your brand communicates with the audiences about its unique value proposition and personality through verbal and nonverbal messaging. Your brand communication can inspire and motivate the audience, and influence them to buy your product.

What is your brand message?

It refers to the value position conveyed and the language you use in your content. It convinces your audience, motivates them, inspires them, and finally make them want to buy your product.

How can brands improve communication?

Always be genuine and honest, provide relevant content, be transparent, create conversations, and don’t always self promote.

power of branding

The Power of Branding

The Power of Branding 2200 1238 Admin

A company thrives only when it has been branded in the right manner. The power of branding plays a crucial step in any business. Without strategic branding, we would not be able to differentiate a Starbucks from a Cafe Coffee Day. They would all be generic cafes in the eyes of customers.

power of branding

The brand of a company can be its name, colour palette, slogan, tagline, visual identity, and most importantly, its logo. Studies have even shown that a consistent colour palette increases brand recognition by 80%. So, companies can create a brand identity by just using the same colour palette.

power of branding

Elements of Branding 

It is important to have a strong branding strategy that will help guide your brand towards the direction of success. Here are a few elements of branding that must be taken into consideration while you plan your branding strategy. 

1. Define your brand

One of the first things that you must do is define what your brand stands for. The way you brand your company will create brand recognition, confidence, and trust. If you convey what your brand delivers, then customers will come to you with certain expectations. As a company, it becomes your duty to fulfill these expectations of your customers. 

When you define your brand, you make a promise to your customers. You can use slogans and taglines to convey these brand-defining messages. Take the example of Coca-Cola. When we see any visuals from the brand, we know exactly what their beverages are. We immediately remember the taste and feel of their products. The company has done a good job in defining its brand as the “real thing”. People still prefer to have Coca-Cola over a Pepsi because it delivers the customers’ expectations from the beverage. Their tagline “Taste the Feeling” still resonates with customers due to the power of branding. 

2. Identify your target audience

In order to formulate an effective branding strategy, you must identify your target audience. Knowing your target audience will not only help you create the right kind of content for your brand, but it will also help in effectively reaching customers who too may be interested in your product or service. 

A well-defined target audience will help you identify your customers’ demands. For example, if you are running a cosmetic brand, then knowing the current needs of the market can help you expand your business. If customers are looking for cruelty-free or vegan cosmetic products, then you can initiate a new product category that meets the needs of the customers. This way, you can increase your profits and at the same time, brand yourself as a company that engages in ethical product practices. 

3. Stand out from your competitors

Yet another important role of branding is knowing what differentiates your company from your competitors. You will need to ask yourself questions such as, “Which of my products and services are better than my competitors’?” or “What is my brand’s USP?” 

When you offer a product or service that is “branded” and well-known, then you can charge more for the said commodity. This is why companies such as Coca-Cola price their beverages at a higher price than other generic beverage companies. It is because there is a demand for Coca-Cola that stands out amongst its competitors. 

This demand is created due to the trust that grows amongst customers. They keep coming back because they already know the taste, feel, and experience of the beverage. Having a quality product or service is needed in order to stand out in the market. 

Importance of Branding 

power of branding

1. Creates loyalty

Brand loyalty is created in the minds of customers because of good branding. With consistent branding, loyal customers become the local spokesperson for your company. If your company ever faces difficult times, these customers will support you by spreading positive messages about your establishment. They will bring in new customers and help increase the overall brand identity of your business. 

2. Clarifies brand identity and creates focus 

Another power of branding is that it helps position your company to win. Your company’s brand identity becomes like your statement of purpose because it describes who you are and what you promise to provide to your customers. Anything that does not align with your brand identity can be discarded or repositioned. This brand identity helps you and your organization stay on target and not move in circles. 

3. Branding will guide advertising and marketing

If you don’t have a well-defined brand identity, it will be almost impossible for you to know what to say to your customers. Branding helps companies recognize the language, tone, voice, and personality associated with the company. Without these elements, you may be advertising to no one in particular and seeing what works. But the problem is that marketing and advertising company is not cheap. Big budgeted firms shell out lakhs and crores of rupees on ads with no clear brand strategy or emotional trigger. This is hands down one of the biggest damages that companies face. 

With the power of branding, you can reach out to specific, niche customers who will be interested in your product or service. Put in the effort to understand your customers and their emotions. Use that to guide every single marketing strategy from thereon. The return on investment will show sooner than later. 

4. A compelling brand attracts top talent

Today’s job market is highly competitive. Several mid-size firms post job openings and receive very few or no applicants. Existing employees in these firms have to work twice as hard in order to achieve organizational goals. 

But there are often a few companies that never have any issues in finding the right candidates for job positions. These are well branded and highly credible companies in the market that everyone wants to be a part of. These companies always “win” and every applicant wants to be a part of a company that is reputed and is known for achieving big goals. Applicants will always be attracted to companies that do good work and look good on the resume. 

If you actively participate in branding your company as a highly reputable firm, then you will never face any issues in acquiring the best talents. Highly experienced and skilled applicants will flock towards your direction and help you grow your business. 

In Conclusion 

Now that you have understood the power of branding and the benefits of branding, you must understand that branding is more than just a marketing practice. It is a procedure that requires attention and discipline. You will have to give equal parts importance to leadership, planning, direction, communication, etc., in order to create a perfect branding strategy. So reach out to a branding company in India like ourselves and make the best of your business. 

Does branding really matter?

Great branding make any company more desirable to its target audience. Having a strong brand works to build customer recognition.

When should you do branding?

When you just established a business, it is the best time to start the branding. It will help to attract your ideal customers.

What is the purpose of a logo?

It is a combination of both text and visual, it represents your business and tells people what your business is all about.

What are the most famous brands?

Apple, Google, Coca-Cola, Microsoft, Starbucks are some popularly known brands.

elements of branding

What Are the Basic Elements of Branding and Why Should You Consider It?

What Are the Basic Elements of Branding and Why Should You Consider It? 512 288 Admin

I am in love with this brand. That’s my favorite brand. I am glad this brand is opening its stores here. I miss purchasing from that brand.

Wow, great shoes, which brand? Hey, nice dress. Is that from Zara? That’s a unique watch model, which brand did you purchase it from?

All of us encounter such questions in our day to day lives, don’t we? So what makes us feel so connected with these products? What does it really imply? Are we talking about their businesses and products or are we relating it to the pleasant experiences we have had with the brand in the past? It is definitely the brand image and experiences that we all connect to.

So what is a brand?

A brand is an identity created by a particular company. And customers buy the products from a brand basis an individual’s perception of that particular brand. So, a brand is a result of who you are, what you want to be and what customers perceive you to be. Your brand is what makes you unique and stand out amongst all the others. Hence, it is important to build a strong and effective branding strategy that comprises all the brand elements.

Why is branding important?

Branding is a process of choosing the right mediums to create your brand and market that image to the right audience. You need to identify an image for your brand that can help you differentiate yourself in the competitive market. When you choose the right branding strategy, it helps you leave a particular image in the consumer’s mind. And basis this image, the consumers will either connect with your brand or like your brand.

A brand is an outlook of its brand name, logo, tagline, and design it chooses to relate with. The right brand strategy and communication channels will rightly help you communicate who you are, what you want to be, what you offer to the right audience. When creating a branding strategy, your communication has to be clear and concise, thus eradicating any kind of ambiguity your audience would otherwise have with your brand. So, branding is important for your marketing campaigns. Let’s talk about all the brand elements that are necessary for building a brand:

Brand logo

People tend to directly connect with your brand and build a perception of it. Creating the right brand logo is a must, for it is placed everywhere. It is a visual representation of your brand. Your logo has to clearly communicate what your brand is. It is important to choose the right colors for your brand. We have also seen that some logos have a powerful symbolic association linked to people’s memory. For example, customers can directly identify with logos of brands like McDonald’s, Coca Cola, Burger King, etc.

elements of branding

Brand message

What you communicate to your audience also makes a great impact on the customers. Your brand needs to have a voice and brand message must communicate the brand values to its audience. Brand messaging either inspires, motivates, convinces, persuades or discourages the customers to buy the product.  For example, Nike’s “Just do it”, Subway’s “Eat Fresh”; Levis’s “Quality never goes out of style”.

Brand tone

Brand’s tone helps deliver the brand’s message quality. It articulates a brand’s personality and set of values. The brand’s tone can be authentic, quirky, playful, motivational, sad, etc. The brand’s tone needs to be consistent in every message communicated by the brand. For example, Dove attempts to inspire and empower relationships with its customers. Its brand tone is empowering and uplifting.  On the other hand, Coca-Cola uses a positive and friendly brand tone. It always emphasizes on evoking happiness.

elements of branding

Brand position

The place you want to own in your target customer’s mind is what defines how you want to position your brand. You can also compare your positioning to other competitors and then discover if you want to be identified in a similar way. For example, BMW positions itself as a luxury car maker whereas Porsche positions itself as a sports car. 

One can also focus on customer experience to position a brand. For example, when Starbucks came, it wanted to make the whole experience of buying coffee a pleasant one.

Brand channels

A brand uses marketing channels to communicate and deliver its message. The kind of channel you choose for delivering your message also has a great impact on your brand’s identity. A brand can either choose to issue a press release, launch a campaign or use social media. A brand can also prefer advertising through television, magazines or newspapers. If a brand wants to communicate business goals, it will opt for more formal mediums like a press conference with business media. And if a brand wants to announce its next lifestyle product, it will resort to an announcement through an event.

Points for branding professionals to keep in mind

Branding Strategy is very crucial while building a brand. It can either make a brand or break a brand. Good branding can earn a good reputation. For instance, Ola’s #AbChalega campaign was featured on BBC because of its creative branding strategy.  Hence, branding professionals must be very careful in the process of branding. 

Below are a few important pointers that a branding professional must remember:

Clear thought process

One must have a clear refined thought process when building a brand. It is important to coincide your brand identity, brand message, brand positioning and brand channels with each other.

Clear communication

As a branding professional, you need to be clear with your communication. Using the right words and the right tone is very critical to building a brand’s image. For example, one cannot say the brand has invested in a business. A brand does not invest. It is the company or people in a company that invests in a business.

Clear method

A brand is a resemblance of continuous effort by everyone involved in the process. Since there are many people involved in the process of branding, it is essential to have a system in place to manage all the brand-related expectations in terms of products, services, design elements, etc. A smooth liaison between different departments is very effective for creating a brand.

Consistency

As they say ‘You can see results, only when you are consistent’. And this is indeed true even here. Maintaining consistency in how you use your logo, style of the content, brand messaging or tone is another important aspect of a good branding strategy.

If you are about to just start your business, it is essential to set the right brand identity of your company. And if you are already an established brand, then it is important to maintain the same image. There are various branding companies in India that can help your brand to establish a trusting relationship with your customers and develops recognition.

It augments the brand’s credibility. As per a survey, 65% of people feel connected to a brand since the brand makes them feel cared for and 64% of customers are brand loyal because they share the brand’s values. Hence, it is essential to have the right branding strategy to build a brand. 

branding and marketing

5 Reasons Branding Helps Your Marketing Campaign the Best Way

5 Reasons Branding Helps Your Marketing Campaign the Best Way 512 288 Admin

The business world keeps on advancing year after year, so does the manner in which companies need to market themselves to stand out among the competition.

A company is merely a company without a strong brand value. You wouldn’t sustain for long in this era unless you build a powerful image for your company in the marketplace.

Why Branding?

Economic and technological development will continue to level up the competition in the market, it will become increasingly difficult and risky to depend on products and services only for a profitable business. That’s when branding comes in. To stand out in the market, businesses need to build a strong brand. 

Branding is a combination of the features that define a business. Along With a catchy name, attractive logo, and color schemes, there is a lot more that plays a major role while building a strong brand for your company.

The story that you have written for your brand, the language that is used for different social media platforms – even your captions matter, the product packaging, tone of the brand, website, and the list goes on. Every aspect plays a role in building a strong brand.

Customers today don’t just purchase a product, they expect an experience. Conducting surveys is an old school practice now to find out what your target audience wants. Companies today involve the customer in their product developments. 

This is a smart move of demonstration of letting them join your inventive procedure to engage them. Moreover, this methodology makes you look progressively dependable, trustworthy, and authentic.

There’s a difference between Branding and Marketing

Have you at any point pondered the contrast between branding and marketing? Yes everyone does, but you are not alone with this confusion. While the two are without a doubt associated, there are minute differences between the two. 

As an entrepreneur, it is essential that you understand branding and marketing both in extraordinary detail, with the goal that you can successfully use them together. The following is a more critical gander at the contrasts among branding and marketing.

Branding is the strategy you follow to meet your marketing goals.

Marketing is the process or the tools and ways a company uses to deliver the message of their brand.

branding and marketing

Branding defines who you are and what your company is about. While marketing is the process of creating awareness about your brand and increasing credibility in the competitive marketplace. 

Marketing is the practice of getting people engaged with your business and branding is something that keeps them coming back to you.

Effective branding makes marketing easier for your company. Moreover, branding cannot stand alone. Branding without marketing doesn’t work for any business.

Latest Branding trends of 2020

1. Create your story

How, when and why did this company start?

Your audience wants to know your story. A story with facts, not fiction. 

Branding is not just about the logo of your company or the products and services you offer with great packaging. Storytelling is a part of branding. Invest some time in learning how to share your story. About the adventurous lifestyle, adversity your company has faced and aim in creating human connection by adding some emotional touch.

2. Be Bold!

Be bold while building brand guidelines or a strategy for your company. Take the risk with your image. People will remember the brands that stand out in the market for their boldness. It stays in their mind for a long time. This can be executed by using strong language, powerful artwork, or even bold colors. Break the norms and don’t be afraid to take a chance. 

Take the example of The Rolling Stone – An American monthly magazine about popular culture. This Brand is known well for the strong language they use and powerful artwork.   

branding and marketing

 3. Brand Influencer 

Have you ever followed a brand or made a purchase because a well-known personality you admire has endorsed a product or service of that brand?

May be you started following Manyavar when Virat Kohli became the brand ambassador. 

Influencer marketing is no longer a newbie in this era. Every other brand uses influencers to reach out to a greater audience. It is one of the best practices to increase your followers, gain popularity and boost your sales.

Influencer Marketing is a form of word-of-mouth marketing. People tend to get influenced while making a decision for their purchase when someone else refers to them about it. 

A well-known influencer can help you increase your brand awareness, traffic, boost sales and engagement by leveraging their social media power. 

4. Immersive Technology

The impact of technology on branding is changing the market like never before. Companies now focus on giving a human-like experience to their customers with the help of Artificial Intelligence.

Artificial Intelligence analyses consumer behavior and provides businesses with insights into their competitors, current performance, and resource allocation. Marketers can leverage these insights to create a better connection with their audience in the future and improve their performance.

Chatbots are the most commonly used AI platform by companies today. The introduction of chatbots has improved customer engagement. People can chat in real-time with 24*7 customer support.

5. Creative Customer Experiences

Customers start expecting more from you when your brand stands out from the rest. Branding is not just about selling, logo, and image. Creating an experience for the customers is a major role for your company. You can deliver the expected experience only if you understand the needs and behavior of your customers. 

Though your products may be great, your profits won’t last unless you nail your customer service. And this will let you stand different from your competitors.

Design the experience you want to give your customers by keeping in mind that they are your long term need. Give them a reason to come back.     

Importance of Branding in Marketing

1. Stand Apart from your Competitors 

The market out there is crowded. The competition for every company to stand out has reached the next level. Every business wants to present itself as a unique niche field. To beat your competitors, do everything that they do and differentiate yourself at the same time by filling up the void they leave.

For example – Differentiate your brand in terms of pricing, by focusing on a narrow niche. It can be innovation, convenience or by delivering extraordinary services. 

But sometimes take the chance and be quirky, weird, and bold. That’s what makes you different from your competitors.

People tend to connect better with brands that have a face. Show your audience YOU.

2. Products get recognized 

When your audience has a good relationship with your brand it gets easier to promote products.

Branding helps your company to build up an image in the marketplace and in addition,  boost the sales. Your brand becomes recognizable once you bring it to your audience’s notice. 

Moreover, arranging different occasions to announce the newly launched product can add a cherry to your cake. Advertising will lead the way. Different gadget companies like Apple, Microsoft, Adobe, and Oneplus have established themselves because of the outstanding branding. 

Fundamentally, the more you bring your service in front of the crowd, the higher the odds of your service being known by the partners. There is a more prominent significance of brand recognition.

3. Generates Increased Revenue

  A brand is a valuable asset. Branding is an investment for companies.

branding and marketing

Apart from the sales of products and services you offer, people perceive your brand because of your brand equity. Let’s take the global brand Apple for example. They have great leveraging power and through effective branding, they have gained huge brand equity. They rule the market at this time. They have the power to increase the prices of their products three times and their audience will still pay for it. 

Once your brand is positioned as a leader in the industry and marketplace, with great brand equity and customer loyalty, you will see a huge increase in market share. 

4. Branding increases employee productivity

People are willing to work for you when your brand is well established. This frees your company up to the top ability and furnishes you with the most qualified and skillful workers for your organization. When you have the most ideally equipped individuals for the activity, your organization’s profitability level will also increase.

Your employees need to stay motivated to work efficiently. When the brand is well-known and has the potential to fulfill the employee’s requirement, it will result in the growth of the business.   

5. Branding helps you connect with your customers emotionally

Creating strong emotions helps in building bonds between the customer and the business, which is definitely one of the best practices for building a brand. Brand intimacy results in the growth of the business to a great extent. 

The best practices to build a strong connection with the customers are listed below:

  • Try fulfilling the needs of your customers beyond their expectations.
  • Help customers become better and smarter through their products and services. As mentioned earlier, give them a reason to come back. 
  • Give your customers a fun and gratifying experience. Get your customers to indulge in your brand.
  • Create an identity and image for your brand that customers can resonate with, so they may feel connected with you. 
  • Keep your messages simple and clear. A message that is relatable and can be easily understood.  

Always remember Branding is an actio.. Empower your business with branding and in the process, if you feel lost, always get help from professional branding managements and get your business back to life. 

 

How To Increase Brand Awareness: 6 Most Effective Ways

How To Increase Brand Awareness: 6 Most Effective Ways

How To Increase Brand Awareness: 6 Most Effective Ways 800 450 Moshi Moshi

How to Build a Brand & Increase Brand Awareness you ask? 

Let me break it down for you—

Your customers are your in-laws who you have to impress at every occasion. And with every meet, they judge you! Now, your personality and identity being your brand – Saying the right things and making the right impression is imperative and also tougher by the moment.

With a million tools in your bag varying from- Advertising, Sponsorship, Mentions, Suggestions, Shop shelves, and Social Media Marketing a.k.a your newest and most effective tool!

How to build your Brand? 

How do you communicate with your customers? 

How do you meet their expectations? 

How do you impress? And how to increase brand awareness In doing so?

Well, that’s where we come in –with the best tips, and the Do’s and Don’ts on how to increase brand awareness.

When it comes to Brand Awareness Marketing, we’ve got you covered!

 1. Wear Your Best Outfit! – With the best suitable color scheme

The ugly truth is people judge you for the way you look. It’s the same with your brand. To increase brand awareness, it’s important to make your first impression a lasting one. 

So, use your official font to make a statement. And color up your brand with your unique spectrum of colors. Make sure you’re presenting the best version of your brand by maintaining a common color theme of the brand across all platforms. This provides the brand a unique identity & makes a lasting impression in the minds of the audience.

Chic up that outfit and make a great first impression!

2. Be Remembered – First impression always matter

Brand awareness marketing is all about making your way into someone’s thoughts in a very precise technique & manner. 

Where you place your logo, your color scheme, the way you present the content &  you’re eccentric Tagline, all is noted down by your customer. 

Give your audience a reason to remember you by creating unique & interactive content such as GIFs, Videos & Polls to generate engagement and increase brand awareness. 

So, be consistent, be different, and be remembered.

3. Be There On Time – Perfect timing is everything

Timing is the secret to increase brand awareness. 

Social media is always being dumped with content. Since you are not the only option for your customers, make sure you’re present to fill up their slots of available units of time. 

Check out your insights to see when your followers are active the most, and publish your content accordingly to make a better impact on them, and reach them. This way your content doesn’t go unnoticed, and you optimize productivity. 

Keep a constant note of your Engagement Rate, as it’s one of the most widely accepted measures of content quality in the Digital marketing industry and hence is an important tool in increasing brand awareness.

What Is Engagement Rate?

An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. 

It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.

Engagement rate is calculated using the simple formula:

Engagement Rate = Engagement / Reach X 100 

Though there is no one size fits all approach to Engagement Rates as it varies across industries and content types the following Rates and the Standards can be considered as a reference: 

  • Less than 1% = low engagement rate 
  • Between 1% and 3.5% = average/good engagement rate 
  • Between 3.5% and 6% = high engagement rate 
  • Above 6% = very high engagement rate 

4. Know Your People – Target the right people

In marketing, it’s critical to know who you’re marketing to. So, define your target audience (TG) and market your brand content primarily to their inclined likings & interests. to be efficient and surgical in your branding. 

They can be segmented using various factors such as Location, Gender, Age, Occupation & Interests. 

If you’re finding it difficult to define your TG, just check out the insights of your social media accounts to get a clear picture.

Knowing your audience and structuring your content to suit their likings & understandings is a vital step in increasing brand awareness. If they can relate to the brand, they will connect with it.

[Images from insta insights]

5. Be Omnipresent – Reach your customer everywhere

What’s better than being present in one place? Being present at every place.

You have a message that you want to share, a story worth telling. So say it all in a perfect campaign. Compared to  And make sure people hear you speak!

Marketing is important, and the only way you can be heard in the noise of a loud crowd. So make sure to publish a whole range of content such as Images, Infographics, Videos, GIFs, Blogs, Vlogs & Podcasts across a spectrum of different avenues, each known for a content type.

<block quote>Content Marketing Platforms: Reddit, Quora & Behance

Social Media Platforms: Facebook, Instagram, Snapchat, Pinterest & Youtube.

Podcast Platforms: Cashbox, Spotify & IVM. </block quote>

One of the prominent ways to increase brand awareness is through the technique of 360° communication.

What is 360° communication?

Providing a 360 experience is about synergies of messaging. Through print, in-store, digital and social media

“The customer will experience communication no matter where they are, so you have to think about leading them through the journey,”,

says Marina Karassellos, Digital Creative Director at ULTA Beauty.

6. Call To Action – Boost your Conversion Rate

I don’t think I have to remind you, but all the dressing, impressing and marketing needs a conclusion. And that conclusion in branding is a Call to action (CTA).

A Call to action is part of a story, webpage, advertisement, or any piece of content that encourages the audience to take action. Asking the audience to comment on a post, Share, Like, Subscribe, Fill a form, Buy or any other goal-oriented actions are the types of CTA used.

Asking the audience to comment on a post, share, fill a form, or subscribe to a page are a few examples of Call to Actions.

CTAs help you in converting a viewer/visitor into a lead & also drive audience engagement, which in turn, increases brand awareness. 

Emails with a single call-to-action increased clicks 371% and sales 1617%. 

Adding CTAs to your Facebook page can increase click-through rate by 285%, a CTA within a video gets 380% more clicks than their normal sidebar CTAs. Moreover 83% to 93% of each post’s leads come from anchor text & internal link CTAs. 

  • Emails with a single call-to-action increased clicks 371% and sales 1617%. 
  • Adding CTAs to your Facebook page can increase the click-through rate by 285%
  • CTA within a video gets 380% more clicks than their normal sidebar CTAs. 

Moreover 83% to 93% of each post’s leads come from anchor text & internal link CTAs. 

So, encourage your audience to take action & increase brand awareness.

[Graphs of CTRs With CTA & Without CTA]

So, those were the six effective ways to increase or enhance brand awareness and take our brand to the destined level.

Like We always do—

Need help with Branding and Brand Communication? We are great at it! Let’s follow all the Do’s and Don’ts for you, and ease up your workload!

You can also reach us on our Instagram, Facebook, or LinkedIn accounts. Tell us what you have in mind, we are great listeners!

Leave a comment below if you want to share your view on the same or have any questions. 

 

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