Animation Video Archives

Moshi Moshi
June 26, 2020
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Animation at Moshi Moshi!

Animation at Moshi Moshi! https://moshimoshi.in/wp-content/uploads/2020/06/Animation-process_1.jpg 800 450 Moshi Moshi Moshi Moshi https://moshimoshi.in/wp-content/wphb-cache/gravatar/510/510c10413d5da825f0a31b2849979df2x96.jpg June 26, 2020 June 26, 2020

Whether you are an innovative app company or a finance solution platform, you always have huge amount of data, complex modules, and they keep on updating every now and then! The complex the data, the simple and appealing the execution you would require to reach out great number of customers! This is where we come in!

How does our animation process work?

1. Scripting

We will understand your data, segregate it and simplify it for the viewers. Then we will come up with an appropriate storyline, which suits your business the best!

Ref – Zoom Car Scripts

2. Story Boarding

Once the script is approved, we will put it on paper in the form of sketches; where you will basically get to know the flow of the animation video. In short, it’s the stage where you will get to know how the script will look once it is being put on the screen along with characters, backgrounds, and moments.

3. Visual theme

Once we lock the storyboard, we will be moving to decide colors, characters, layouts, and backgrounds. At this stage, we will get to know what consistency the video will have and the theme it will follow.

4. Animation

Once we decide the Visual theme that we want to go ahead with, we will do a small animation test of the character, along with the background, and once we approve that, we will finish the entire animation as per the storyboard.

5. Effects Animation

In case your animation video needs Visual effects that will be done once after the colored animation is locked.

6. Edit and Sound

In this phase, the necessary parts will remain, and the rest will be deleted in order to give you the best video. Editing will not just involve the finalized animation, but also the sound effects and voice over. For example, the character is opening a door; the appropriate sound of the door which matches the visual will be added.

7. Voice Over and Final delivery

After the entire video is done, we will give you the file with a rough voice-over and once the rough voice over is approved, we will do an original voice over and deliver the complete video.

Ref – Zoom Car Voice Sample

Ref – Final Output

Why us?

Now you will think, what is different between us and the other animation video makers. Well, as we mentioned above, we are storytellers with creative minds. We not only are going to simplify your information, but we are going to weave it along with a nice story, that people would want to watch again and again, and that is how they will remember us, and of course you! It’s a win-win!

Get in touch with us today!

Mail us: sales@moshimoshi.in

Call us: +91 9148544178

Moshi Moshi Creatives Portfolio

#moshimoshibangalore #moshimoshi

Moshi Moshi
May 22, 2020
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5 Reasons Why You Need Animated Videos for Business!

5 Reasons Why You Need Animated Videos for Business! https://moshimoshi.in/wp-content/uploads/2020/05/why-animation-video-for-your-business_1.jpg 800 450 Moshi Moshi Moshi Moshi https://moshimoshi.in/wp-content/wphb-cache/gravatar/510/510c10413d5da825f0a31b2849979df2x96.jpg May 22, 2020 May 28, 2020

The constant rise of videos as an advertising medium isn’t going away.

The first known animated film was made in France in 1906, named Humorous Phases of Funny Faces, and was produced using chalk pictures.

From that point forward, other small animations were made, yet the main energized animation with synchronization was made by Walt Disney in 1928, called Steamboat Willie. After nine years, Disney released the first full-length feature film, Snow White. And in 1993, software for 3D animation was made. Disney animated short films give out a strong impression and are always fun to watch. Bao, an animated movie which is a Walt Disney production, won an Oscar for the Best Animated Short Film at the 91st Academy Awards.

The current statistics highlight that 83% of advertisers believe that video marketing is developing importance, and that 53% of customers engage in with a brand after viewing a video via social media platforms. The report additionally states that digital video advertising spend has expanded by 53% since 2016. The insights are clear, additional time is being spent watching videos online than at any other time. Individuals love visual substance and can process visuals multiple times quicker than text, particularly when the picture is moving. Animated content specifically, catches the eye of customers in under 1/10 of a second.

Wondering why animated videos are the best for your social media strategy?

We all use social media on a daily basis, every time we scroll we get attracted and engaged to videos, mainly to animated videos. Through social media we can advertise our brand where videos will play an extraordinary method to increase user engagement, brand awareness and can be an extremely powerful tool to drive customers to take action on your website – which leads to an increase in the conversion rate.

Reasons why you need animated videos for business & benefits of animation:

1. Your brand establishes a strong and lasting impression:

By advertising in a more progressive or creative manner, businesses and brands have the advantage of leaving a vital impression to present and future clients. Businesses can give further knowledge into their purposes, values, and goals – giving their customers a better understanding of who they are as a business, what they stand for & and how they can help their customers.

2. It is easy to understand:

At the point when you’re managing a complex idea or product, trying to clarify it solely in content structure can be highly challenging. Depending upon how the copy is written and how technical it is, the audience may or may not engage and connect with it. Animation Videos are an incredible method to pass on specialized and complex thought or message as a short story.

3. Animation boosts conversion rate:

When users see video content on a website, Instead of bouncing back, they are 100% more likely to spend more time on that website. Likewise, 64% of individuals are more likely to perform an action, regardless of whether that is filling out a contact form, or making a purchase, when they’ve viewed a video.

If you use an animated video to describe all your products and services, they are bound to watch the whole video rather than reading text content on your website, the animation is permitting your content to connect, so the client feels a familiarity with your business. Adding a call to action at the bottom of the video is another great method to drive them to make a further move.

4. It’s engaging and fun:

The way animated children’s films and cartoons plan to grasp attention through entertainment and creativity, marketing strategies likewise expect to catch eye utilizing these systems. The animation is mostly used for entertainment rather than being thought of as a marketing tool, therefore consumers are more likely to pay attention to animation rather than traditional ads.

In addition to the fact that animation is an extraordinary method to tell a story and connect with your audience – Animation is full of endless possibilities, it shouldn’t be real or accurate, it can be fun, innovative, and imaginative, and creative. It’s an incredible method to flaunt your brand character.

5. Content can be easily updated without reshoots:

Animated videos are a great solution for keeping your content fresh. If you need to adjust your video substance to interest an alternate audience or change your messaging or visuals, the animation is a lot simpler and more cost-effective to alter instead of reshoot the whole video.

Animation is a great promoting marketing tool, it’s an extraordinary method to begin associating with your customers, make them remember you, connect new audiences and drive more conversions.

Looking for the best animation software for beginners? Check out this section including some of the most popular animation software. Let’s begin!

Cartoon Animator 4:

This software is for all levels of users – suitable for beginners as well as professionals who want to make engaging and attractive high-quality animations. With this software, you can create custom 2D characters, select characters from the huge database, and import PSD character templates. You can easily make any static picture move by applying different movement formats given in the library, even 3D movements.

Stop Motion Studio:

This software is ideal for beginners in video making. Stop Motion Studio will assist you with making stunning 4K stop-motion animations that can without much of a stretch be blended in with 2D style drawings painted directly onto the picture. With the frame-by-frame manager improved with super handy features, you have an incredible and affordable application for your device.

DigiCel FlipBook:

This software is considered as one of the easiest 2D animation software available, Digicel FlipBook permits you to make traditional frame-by-frame animation. You can draw directly onto the software or output your paper drawings – it’s totally up to your inclination! The software likewise permits you to make stop motion animations if that is the sort of activity you are searching for. Supported with extremely valuable features, Digicel FlipBook is an amazing and powerful software for conventional 2D animations.

Blender:

Blender is a cross-platform free 3D creation suite offering an incredible arsenal of tools. By utilizing Blender, you can make animations, computer games, renders, models, and more 3D based projects. The software is open source and created by numerous supporters from around the globe. The feature-rich 3D suite programming is well suited for beginners, as well as advanced users.

Toon Boom Harmony:

This is the most powerful software for animation production. Toon Boom Harmony is a software with which you can make any sort of animation, be it traditional drawn animation, Flash-style cut-out animation, a mix of 2D and 3D animation, particle effects, etc. This well-known software offers advanced tools and features for drawing, rigging, animation, and basically, all that is required from animation software.

There is always a never-ending love for cartoons. Nowadays, cartoon video marketing is ruling the advertising industry, Industries started using creative cartoon videos just to attract the customers towards their products…

Cartoon marketing videos give you the intensity of the story to emotionally connect and win the love of your audience. These cartoon videos are utilized to improve brand awareness by entertaining and engaging the audience. These cartoon marketing videos are utilized most successfully to make brand review on the web-based life and different stages. They are widely utilized by B2C brands to drive referral traffic to your website pages. These videos are commonly structured around brand mascots leaving story gaps that are completed on landing pages. Cartoon videos can drastically increase employee engagement and proficiency levels.

If your business doesn’t have videos you might be missing out on one of the fastest-growing segments of digital advertising. Animated marketing videos are a great way to tell your story to the audience and to communicate highly complex ideas in an easy-to-digest manner. These are cost-effective & easy-to-manage.

Conclusion:

Take your business to the next level with animation videos. Engage more, rank higher, and enjoy more conversions. Create content and blow your audience out of the water.

Moshi Moshi
May 19, 2020
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Live Action vs Animation, Pros and Cons | Whats best for You?

Live Action vs Animation, Pros and Cons | Whats best for You? https://moshimoshi.in/wp-content/uploads/2020/05/live-vs-animation1.jpg 800 450 Moshi Moshi Moshi Moshi https://moshimoshi.in/wp-content/wphb-cache/gravatar/510/510c10413d5da825f0a31b2849979df2x96.jpg May 19, 2020 June 4, 2020

We know that Dalgona coffee is trending on Youtube. But let’s revisit the hassle-free coffee experience that we miss.

In 2017, Nespresso invited Finnish artist Pietari Posti to advertise its limited edition coffee blends. The initiative was called “Nespresso on Ice” and became a trendy CGI commercial later.

The footage takes the audience on a relaxing journey around the Mediterranean with the coffee in hand.

This is the power of video advertising. Within 30 seconds you have been on vacation without leaving the comfort and confinement of your home.

Choosing the appropriate video style is an important decision in video advertising. Your choice of design will make or break the whole video marketing strategy including your target and your central message.

There are two primary styles for video advertising: live-action or animation – each one has its own benefits and drawbacks, depending upon your objective.

We should study the pros and cons of live and animated action videos carefully to decide our video style. So the first question we are going to ask is: how much should you pay for each of them?

| Animation Video Cost:

The first step in an animated video is scriptwriting. Then what follows is storyboarding, designing, voiceover, visual effects, and music.

Let’s assume that you want to proceed using animated videos. The next choice you have to make is to hire a video production company or freelancer.

If you decide to hire freelancers you can get a huge variety of skills and budget. This means if you have a lower budget you can choose freelancers who charge a lesser fee. But you have to take into consideration the time investment required from your end to manage the team of freelancers.

If you choose a video production company you should hand them the reins and review the project at every stage, without having to take up additional work of team management.

However, make sure you discuss the fees and project deadline in advance, depending upon your requirements.

| Live-Action Video cost:

The process for Live Action videos is more complex.

First, you have to think of the normal script and storyboard, which you can either create yourself or employ a specialist to do so. However, the actual filming is quite difficult without professional help.

You have to worry about safety, team, location, costumes, props, etc for live-action shooting. When you are prepared to do it on your own, brace for a lot of planning work which can get really tedious.

Furthermore, there’s a post-production stage which, like an animated film, involves voice performances, scripting, audio, sound, and some graphic design.

Nonetheless, if your finances are limited, it is worth remembering that in a few days you can film a live-action video but it would not be that professional.

You can utilize the resources that you already have. For example, using your house or workplace for location and your buddies or coworkers for performers.

Overall, the ultimate expense would rely on the services you will use and the quality of the video you want. You should spend accordingly after weighing your options.

But the cost is not the only factor that is critical for choosing your preference in video marketing. There are many other differences between Live-action and animation videos. Some of which we have listed below

| Animated Video Pros:

The most enticing feature of video animation is that they save you money, time, and energy because they require no actors or setups in real-time.

Animated videos often perform well with more complex goods or services, allowing simple and clear interpretation of more abstract topics while keeping your audience engaged.

Let us consider the above one-minute video describing what it means to invest in stocks. Most people know that there is some investment instrument called shares and anyone can invest in it, but a lot many people do not know what exactly a share is and how it operates. Hence the animation video explains the working of stocks in a simple way

Imagine a live-action movie on the same topic. It would not only cost more but would be confusing for the layman.

Complex concepts are more challenging to express in purely live-action, which sometimes ends up being a mixture of live-action and animation. It is probably why the amount of animated videos in explainer videos has grown significantly in recent years.

Furthermore, the animated video can still be modified and restored as we keep the original and can do the edits on the same.

| Animated Video Cons:

The biggest drawback of an animated video is that it is much less personal than live-action video and finds it difficult to establish an emotional connection with the audience.

Most of us have lovely memories of home-made food made by our family and we have many emotions attached to it. The above commercial features an elderly lady holding a tiffin for her grandchild who is hospitalized and she has come to visit him.

The nurse is feeding the guy with bland hospital food which he doesn’t like.

His grandmother comes every day with the home-made lentils to feed her grandson, but the nurse does not allow this as it is prohibited to feed outside food to patients.This keeps happening for a couple of days but the grandmother is adamant

But one day, the grandmother brings two boxes of tiffin and gives one to the nurse. What happens next is easy to guess. The nurse tastes the food and feels that it is homemade food and cannot harm the patient so she finally allows her. The same video would not have been able to leave a lasting impact on the viewers if it was animated.

| Live-Action Video Pros:

A huge benefit of live-action videos is that they have a more genuine, enlightening and relevant feel. Partly because of the natural human body language which is more relatable. You will need skilled actors on board, including professional stuntmen if the script requires stunts.

| Live-action Videos’ Cons:

Live-action videos can be created quickly provided you create a simple video. But if you want picturesque locales for many subplots and realistic action stunts, the production process will take time.

The expense is a huge obstacle in live-action Video Marketing which increases if you require more staff.

You cannot alter filmed scenes in case of a live-action film. It may be difficult to set the scene up again whether you skipped a shot or decide to type in additional terms. Although animated videos can quickly, immediately and with little or no extra expense, incorporate revisions and improvements.

Taking into account all these factors it is necessary that you find out what works out the best for you depending upon the message you want to communicate.

Final Thoughts:

Make sure your video advertisement has a clearly thought-out communication strategy: the brand name, reputation, and company culture; the aim of your film; the desires of your target audience and key message.

You can often combine various formats from live-action and animated videos – a method that would provide you with the best of all worlds. Regardless of whether you choose live-action or animation, video content marketing is always a good choice for your business

Moshi Moshi
May 18, 2020
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Top 5 Types & Techniques of Animation for Beginners

Top 5 Types & Techniques of Animation for Beginners https://moshimoshi.in/wp-content/uploads/2020/05/TYPES-TECHNIQUES-OF-ANIIMATION_1.jpg 800 450 Moshi Moshi Moshi Moshi https://moshimoshi.in/wp-content/wphb-cache/gravatar/510/510c10413d5da825f0a31b2849979df2x96.jpg May 18, 2020 June 4, 2020

What Is Animation?

“Animation is not the art of drawings that move but the art of movements that are drawn.” – Norman McLaren

Well, we know animation is much more than simply making drawings in a book and flipping the pages.

The process of manipulating pictures to appear as moving images is what animation.

The illusion of motion created by a series of images is more precious than any other form of art. Animators create their own way to tell a story to the world in a most interesting and engaging tone.

This article is a great way to get to grips with where animation is now, how it was, and what are the different types and techniques of animation.

Animation Today – An Ultimate tool of Communication

Each of us must have spent hours watching animated shows and movies. Animation today is more than mere entertainment which we enjoy.

The depth and techniques of animation have grown with us. But the kid within us is still there which makes us more attracted to animated characters even today.

Have you seen the successful animated commercial of Swiggy?

They used 3D Animation for the proper conveyance of the message through the ad. They have depicted their service in an interesting way to depict how the Swiggy’s go through the traffics every day through the struggling roads and still give a swift delivery of orders.

Thus animation today has a lot more aspects than entertainment. Animators use it as a powerful means of communication.

Animation has so effectively evolved today that it can improve marketing and branding.

Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%. You will definitely choose to buy a product if its visually illustrated well rather than just a poster showing its picture.

Let’s take a quick view on the benefits of brilliant animation ads.

– Educate while you’re entertained

When we educate people through entertainment, it gains more engagement. Animation helps to achieve this drastically.

The animators conquered the world of animation, a powerful media to convey a message and educate the world through entertainment.

– Link with the audience emotionally

Animation is capable of connecting you with your audience emotionally. Once visually involved in an animated picture or object, the sensation of ‘ being sold to ‘ is the last thing audiences witness.

An emotional attachment to the characters can easily be generated with animation.

– Quick delivery of a message

Animation gives life to the concept and product visualized within the video that keeps the audience engaged with the quick delivery of a message.

The complex process which cannot put in mere words is pretty much easy with an animated video, wherein the communication is as a magic

– Increase Audience Engagement

Visit this site & take a look yourself – FreshOair

An animated video included in a page can add life to the page. While these are embedded on video networks and posted on company websites, search optimization and increased traffic from video channels such as Twitter, Youtube, and other social media platforms could be accomplished.

It makes the audience more understandable about the concept.

There are different types and techniques of animation, unlike in the old days. So let’s deep dive into the techniques of animation to make your business approach easier and sure visible!

Different Types of Animation Techniques

Traditional Animation
2D Animation
3D Animation
Stop Motion
Motion Graphics

Traditional Animation – Beginning of Animation Era

Traditional Animation - Beginning of Animation Era

To begin with types of animation techniques, it is always appropriate to start with traditional animation techniques, the oldest form of technique used since the 20th century wherein everything is hand-drawn on paper.

In this, every frame is drawn in a sequence, and then it is put together.

I am sure you would have seen the flipbook in the movie “Taare Zameen Par” which explains it all. It’s all about creating the illusion of movement from sequential drawings.

Animators draw pictures on a clear piece of paper fitted on a peg employing a colored pencil, one frame at the time.

Animators sometimes check animations with terribly rough drawings to visualize what number frames they’d want for the action to figure. Contemporary animation has become a mixture of traditional techniques with digital ones.

2D Animation (Vector Based)- A Technological Hold On Tradition

“Technology is a friend of traditional animation. It doesn’t have to replace it. It can help you do it” – Tomm Moore.

This is how exactly 2D Animation, one of the oldest and most used animation techniques has begun.

2D animation techniques started out as just drawings on flipbooks and have evolved into the digital motion picture creating beloved characters like Mickey Mouse and Tom & Jerry.

When the technology developed, when we started to step into an era of digital advancement, the animation techniques were also upgraded to 2D Animation.

Here, vector-based means that it is a computer-generated 2D animation technique used to create a story to tell your audiences.

Even though it’s one of the oldest forms of animation it is still used today in advertisements, films, television shows, computer games, or websites.

Some of the best 2D Animation Softwares are Adobe Flash, Toon Boom Harmony. CelAction2D, Moho (Anime Studio) Pro, Stop Motion Studio, Synfig, Opentoonz, Tupi, Pencil2D.

3D Animation – An Avatar Of Realistic Characters

“I believe in 3D for certain kinds of films. I certainly believe in using 3D for all things in animation because animation has such clarity and so much depth of focus” – Steven Spielberg

Let’s talk about Avatar prior to 3D animation. 70 percent of that film is perfectly animated. For this film alone, a whole new technology has been developed to make the character super realistic that makes the movie different from other 3D movies and the reason behind its massive success.

3D Animation techniques or Computer Generated Image (CGI) is the latest frontier in animation to show the unreal characters in real ones.

3D animation techniques show a complete 360 view of the models and make them look super realistic.

Brands like Michelin, Mortein, Pillsbury, Kitkat, and many more have used 3D animation techniques to make their brands visible and set a brand image.

Softwares we use for 3D Animation are Blender, Wings 3D, K3-D, Source Filmmaker, Maya, Cinema 4D, Mixamo, Houdini.

Stop Motion Animation

Techniques of Animation - stop motion

You click a picture of the model/ product then move it a minuscule amount and click a picture again. Repeat this process to get strings of images with tiny movements. This is what Stop motion animation.

Stop-motion animation, one of the most easy-peasy types of animation techniques may be very realistic, moving, and stylistic in an artist’s hands.

Tim Burton’s films like Corpse Bride, Frankenweenie show that stop-motion isn’t a genre, it’s a medium that enables performers to produce anything they think.

Each protagonist in the film has multiple heads and body versions to capture the most human times and expressions.

Some of the Softwares for Stop Motion are Movavi Video Editor, Stop Motion Pro, Dragonframe, stop-motion, iStopMotion, Stop Motion Studio.

Motion Graphics

Techniques of Animation - motion graphic

While still regarded as an animation form, Motion Graphics are quite distinct from other animation kinds.

Motion graphics are animation pieces or digital images that create the illusion of movement or rotation and are typically paired with audio for use in multimedia projects.

It is not guided by personality or story, unlike the other kinds on our list. It is the art of transferring graphic components or texts creatively, generally for business or promotional reasons.

Mostly motion graphics are used to explain complicated ideas in a very simpler and engaging manner so that the audience is excited at the same time learning something out of it.

For example, MacDonald restaurant has produced motion graphic video ad to inform people what they serve. They used it for the promotion of their business.

Best Softwares we use for Motion Graphics are Autodesk Maya, Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, Maxon Cinema 4D.

Animation Video