Animation Video

5 Reasons Why You Need Animated Videos for Business
5 Reasons Why You Need Animated Videos for Business 800 450 Moshi Moshi

The first known animated film was made in France in 1906, named Humorous Phases of Funny Faces, and was produced using chalk pictures. However, with the technological revolution, the picture of animated videos changed forever! Beyond that, with the expansion of the internet, animated videos for business became a key tool to attract more consumers and create better brand value. Yet, it happened steadily.

Other small animations were made, yet the main energized animation with synchronization was made by Walt Disney in 1928, called Steamboat Willie.  After nine years, Disney released the first full-length feature film, Snow White. And in 1993, software for 3D animation was made. Disney animated short films give out a strong impression and are always fun to watch. Bao, an animated movie which is a Walt Disney production, won an Oscar for the Best Animated Short Film at the 91st Academy Awards.

animated videos for business

The current statistics highlight that 83% of advertisers believe that animated video marketing is developing importance and that 53% of customers engage in with a brand after viewing a video via social media platforms. The report additionally states that digital video advertising spend has expanded by 53% since 2016. The insights are clear, additional time is being spent watching videos online than at any other time. Individuals love visual substance and can process visuals multiple times quicker than text, particularly when the picture is moving. Animated content specifically, catches the eye of customers in under 1/10 of a second.

Wondering why animated videos are the best for your social media strategy? 

We all use social media on a daily basis, every time we scroll we get attracted and engaged to videos, mainly to animated videos. Through social media, we can advertise our brand where videos will play an extraordinary method to increase user engagement, brand awareness and can be an extremely powerful tool to drive customers to take action on your website – which leads to an increase in the conversion rate.

Reasons why you need animated videos for business & benefits of animation:

1. Your brand establishes a strong and lasting impression: 

By advertising in a more progressive or creative manner, businesses and brands have the advantage of leaving a vital impression to present and future clients. Businesses can give further knowledge into their purposes, values, and goals – giving their customers a better understanding of who they are as a business, what they stand for & and how they can help their customers.

2. It is easy to understand:

At the point when you’re managing a complex idea or product, trying to clarify it solely in content structure can be highly challenging. Depending upon how the copy is written and how technical it is, the audience may or may not engage and connect with it. Animation Videos are an incredible method to pass on specialized and complex thought or message as a short story.

3. Animation boosts conversion rate:

When users see video content on a website, Instead of bouncing back, they are 100% more likely to spend more time on that website.  Likewise, 64% of individuals are more likely to perform an action, regardless of whether that is filling out a contact form, or making a purchase when they’ve seen a video. 

If you use an animated video to describe all your products and services, they are bound to watch the whole video rather than reading text content on your website, animation is permitting your content to connect, so the client feels a familiarity with your business. Adding a call to action at the bottom of the video is another great method to drive them to make a further move.

4. It’s engaging and fun:

The way animated children’s films and cartoons plan to grasp attention through entertainment and creativity, cartoon marketing strategies likewise expect to catch eye utilizing these systems. The animation is mostly used for entertainment rather than being thought of as a marketing tool, therefore consumers are more likely to pay attention to animation rather than traditional ads. 

In addition to the fact that animation is an extraordinary method to tell a story and connect with your audience – Animation is full of endless possibilities, it shouldn’t be real or accurate, it can be fun, innovative and imaginative, and creative. It’s an incredible method to flaunt your brand character.

5. Content can be easily updated without reshoots:

Animated videos are a great solution for keeping your content fresh. If you need to adjust your video substance to interest an alternate audience or change your messaging or visuals, the animation is a lot simpler and more cost-effective to alter instead of reshoot the whole video. 

The animation is a great promoting & marketing tool. It’s an extraordinary method to begin associating with your customers, make them remember you, connect new audiences, and drive more conversions.

Looking for the best animation software for beginners? Check out this section including some of the most popular animation software. Let’s begin!

  • Cartoon Animator 4:

This software is for all levels of users – suitable for beginners as well as professionals who want to make engaging and attractive high-quality animations. With this software, you can create custom 2D characters, select characters from the huge database, and import PSD character templates. You can easily make any static picture move by applying different movement formats given in the library, even 3D movements.

animated videos for business

  • Stop Motion Studio: 

This software is ideal for beginners in video making. Stop Motion Studio will assist you with making stunning 4K stop-motion animations that can without much of a stretch be blended in with 2D style drawings painted directly onto the picture. With the frame-by-frame manager improved with super handy features, you have an incredible and affordable application for your device.

animated videos for business

  • DigiCel FlipBook: 

This software is considered as one of the easiest 2D animation software available, Digicel FlipBook permits you to make traditional frame-by-frame animation. You can draw directly onto the software or output your paper drawings – it’s totally up to your inclination! The software likewise permits you to make stop motion animations if that is the sort of activity you are searching for. Supported with extremely valuable features, Digicel FlipBook is an amazing and powerful software for conventional 2D animations.

animated videos for business

  • Blender:

Blender is a cross-platform free 3D creation suite offering an incredible arsenal of tools. By utilizing Blender, you can make animations, computer games, renders, models, and more 3D based projects. The software is open source and created by numerous supporters from around the globe. The feature-rich 3D suite programming is well suited for beginners, as well as advanced users.


  • Toon Boom Harmony:

This is the most powerful software for animation production. Toon Boom Harmony is a software with which you can make any sort of animation, be it traditional drawn animation, Flash-style cut-out animation, a mix of 2D and 3D animation, particle effects, etc. This well-known software offers advanced tools and features for drawing, rigging, animation, and basically, all that is required from any animation software.

animated videos for business

There is always a never-ending love for cartoons. Nowadays, cartoon video marketing is ruling the advertising industry. Industries started using creative cartoon videos just to attract customers to their products…

Cartoon marketing videos give you the intensity of the story to emotionally connect and win the love of your audience. These cartoon videos are utilized to improve brand awareness by entertaining and engaging the audience. These cartoon marketing videos are utilized most successfully to make brand reviews on web-based life and different stages. They are widely utilized by B2C brands to drive referral traffic to your website pages. These videos are commonly structured around brand mascots leaving story gaps that are completed on landing pages. Cartoon videos can drastically increase employee engagement and proficiency levels.

If your business doesn’t have videos you might be missing out on one of the fastest-growing segments of digital advertising.  Animated marketing videos are a great way to tell your story to the audience and to communicate highly complex ideas in an easy-to-digest manner. These are cost-effective & easy-to-manage.

Conclusion: 

Take your business to the next level with animation videos. Engage more, rank higher, and enjoy more conversions. Create content and blow your audience out of the water.

Importance of Animated Video for a Business | Benefits of Animated Videos
Importance of Animated Video for a Business | Benefits of Animated Videos 800 450 Moshi Moshi

In our previous blog animated videos for business, we have already discussed the basics of animation, why it is important for business as well as different animation software for beginners. Now, let’s understand the benefits of animated videos.

In this blog, we will understand in detail why animated videos are important for a business. And what are the benefits of animated videos & explainer videos, that can help your business grow? Before that check out this video: 

Animated videos are incredible for sharing your business stories with your customers, sharing a relatable side of your business, and sharing highly complex ideas in a simple way. Animated Videos are the best medium to engage the audience, easy to understand, rich, & cost-effective. Give it a thought and create animated videos for your business.

benefits of animated videos

Here is we’re listing out some of the most important reasons:
  • Introducing your products and services
  • Explaining the characteristics of your business 
  • Attracting and converting new clients 
  • Making your business increasingly noticeable in search engine optimization
  • Boosting sales and discussions 
  • Helps in getting higher rankings
Let us go through some stats of video marketing:
  • 85% of the people who watch videos of your product and services are having a high chance of becoming a buyer. 
  • 90% of people feel that these animated videos are so useful for them during the decision making process.
  • According to a video marketing survey in 2020 by Wyzowl, 92% of marketers who use video says that it’s an important part of their marketing strategy.

There is various cloud-based animation video software on the internet, using which we can make explainer animation videos, presentation recordings for YouTube, product promotional recordings,  infographics, mobile application promotions, corporate videos, and much more.

benefits of animated videos

What Are Explainer Videos and Why Are They So Popular?

Explainer recordings are short, animated videos that clarify a thought in under 90 seconds. They’re fascinating and straightforward – with the assistance of a reasonable message and appealing visuals, these kinds of videos rapidly catch the crowd’s attention. An explainer video is useful and educational; it communicates what your organization offers, how it’ll assist your clients with their specific issues, and why the products or service your organization offers is the best option. Furthermore, it does all of that in under a couple of minutes.

What are Explainer Videos for?

Here are the most common uses & the benefits of animated videos. 

  • Presentations and Overviews: Explainer videos are an extraordinary method to present a subject or idea in a brief manner. This may be a fast review of your products, services, or organization.
  • Procedures: Explainer videos are an incredible method to separate a procedure or thought in a straightforward manner. Remember how excited you got when your teacher gave you an assignment just to watch a video? A similar principle applies here. 
  • Tutorial: No one needs to read a manual or chase down data. Explainer videos can offer simple demonstrations, step by step instructional exercises, or different information. These kinds of videos are unbelievably famous as confirmed by a 2014 Levels Beyond survey, which found that 67% of purchasers watch instructional videos.

benefits of animated videos

You understood the basics of the explainer video, Now let’s talk about the main characteristics of explainer videos are:

  1. Explainer videos are short: One of the best benefits of explainer videos is that they convey a business thought in only a couple of moments – explicitly, in 90 seconds or less. 
  2. They’re straight forward: They convey a message in a basic and concise manner. 
  3. They utilize animated characters: With the utilization of animated characters, explainer videos have a decent portion of humor and personality. 
  4. Meet the audience’s needs: With explainer videos, the most significant thing is to concentrate on the audience and their issues, so they can feel that you’re directing your message to them, and feel connected to your company. 
  5. They produce brand recognition: By speaking to your organization in each second of the video, utilizing your image colors.

Why are these explainer videos so popular?

With these characteristics, it’s easy to guess but difficult to think about why explainer videos are so well known; they convey the best sales pitch, every time. 

  • However, their popularity doesn’t stop there: 95% of individuals have viewed an explainer video to become familiar with a product or services – that is nearly everybody! 
  • They’re well known because they work: Animated explainer videos help online visibility, improve brand awareness, and improve sales. They accomplish such a great deal, that it will be ideal if we separate it point by point. We should begin with those
  1. They will boost your online visibility: Having an animated video urges your audience to remain longer. Videos are so amusing to watch that your crowd will play each and everyone they find!
  2. Furthermore, you’ll take advantage of it: Search engines like Google measure the time that your audience spends on your site. Additional time = Content is more interesting to individuals, and they’ll compensate for this by positioning your site higher in the search result pages. 
  3. Explainer recordings fabricate brand awareness: An extraordinary animated marketing video is totally customized to accommodate your brand communications. It utilizes your brand’s colors to assemble brand awareness since they’ll enable your audiences to distinguish that you are the one behind the business video.
  4. They improve sales and conversations: Explainer recordings boost sales by 20% all things considered, particularly if you install your video over the overlay on your landing page. 
  5. Your watchers will take action: It’s easy to make your watchers move toward any path you need. Sales videos are enthralling to the point that just by adding a source of inspiration to your video, you can help them subscribe to your newsletter, fill a form, download a particular material, and so on. 
  6. Increase shareability: Individuals love to share fun, intriguing data with their peers. Also, videos are the most common content on the internet! 
  7. Capitalize on visual and verbal learning: At the point when you combine visual and verbal learning, you make an exceptionally viable combo that builds the communicational intensity of your content. This is the reason why videos are so valuable, and explainer videos combine the entirety of that with charming visuals and a clear message, which strongly affects the human mind. 

Conclusion:

Apart from the above-said factors that add to business growth, the benefits of animated videos likewise are higher returns in your business investment. So, by using carefully created animated video, it will be easy to share the necessary message to your intended audience and remain in front of the market competition.

Moshi Moshi Media produces high-quality custom videos for our clients. We create videos that focus on the specific needs of the clients. If you are convinced, why not let us make an animated video for you? Have a look at our video models and afterward call us! We offer expertly made videos at an extraordinary value price. This is how we do it:

What is a video marketing strategy?

Video marketing is the strategy designed to create, curate, and utilize videos to promote the products or services of any business to their target audience.

Why is video so effective in marketing?

Video is effective because they are engaging, entertaining, and gives huge ROI (Return on Investments) to the marketers through different channels.

How to create an animation video?

There are various software available to create animated videos like Blender, toon boom, stop motion studio, etc.

Animation at Moshi Moshi!
Animation at Moshi Moshi! 800 450 Moshi Moshi

Storytelling is an art and an animated video helps you tell a story in a visually appealing way.

Whether you are an innovative app development company or a finance solution platform, you may have huge amounts of data, complex modules, or features that keep updating every now and then.

Hence, it is essential to use a fun and exciting technique to explain complex data in a simple way. This is where we act as your facilitator. We help you to not only communicate your services well but also reach a larger customer base.

How does our animation process work?

1. Scripting

A good script is a crucial element in making an exciting animated film. To write a good script, we first understand your data and messaging. Basis this, we segregate the complex data to simplify it for the viewers. Then, we work on an appropriate storyline with all the intricate details consisting of characters, backgrounds, transitions, audio, etc.

Ref – Zoom Car Scripts

2. Story Boarding

A storyboard is a process of representing your idea and script in the form of pictures. Once the script is approved, we transfer the script into an illustration. The characters are put on a paper in the form of sketches that provide a basic understanding of how the script will look along with the backgrounds, moments, etc. It is basically a visual representation of how your animated video or film will appear.

Story boarding

3. Visual Theme

Once the storyboard is finalized, the next step involves working on the theme of the entire video. At this stage, we decide on the colors, layouts, font designs, character designs, background colour, etc. This gives a fair idea of the theme and consistency being followed in the video.
Visual theme
Visual theme
Visual theme
Visual theme

4. Animation

Now is the most exciting stage. Here, all the visual elements are depicted through the process of animation. This is the first look of your animated video with characters and backgrounds. Once this is approved, we work on the entire animation as per the storyboard.

5. Visual Effects

In case your animation video needs visual effects, then the necessary visual effects are added to the video.
Effects Animation

6. Edit and Sound

Editing involves deleting the unnecessary parts and working on the sound effects. In this stage, the sound is added to your video and the required edits are done. For example, when the character is opening a door; the appropriate sound of the door that matches the visual will be added.
Edit and Sound

7. Voice Over and Final Delivery

After the entire video is done, we add the rough voice-over to the video. Once this is approved, we work on an original voice-over and deliver the final video.
Voice Over and Final delivery

Why us?

Now you will think, what is different between us and the other animation video makers. Well, as we mentioned above, we are storytellers with creative minds. We not only are going to simplify your information, but we are going to weave it along with a nice story, that people would want to watch again and again, and that is how they will remember us, and of course you! It’s a win-win!
Get in touch with us today!
Mail us: sales@moshimoshi.in
Call us: +91 9148544178​
Moshi Moshi Creatives Portfolio
#moshimoshibangalore #moshimoshi

Live Action vs Animation, Pros and Cons | What’s Best For You?
Live Action vs Animation, Pros and Cons | What’s Best For You? 800 450 Moshi Moshi

We know that Dalgona coffee is trending on Youtube. But let’s revisit the hassle-free coffee experience that we miss. check this animated explainer video by Nespresso, In this blog, we’ll discuss the live-action vs animation pros and cons in detail.

In 2017, Nespresso invited Finnish artist Pietari Posti to advertise its limited edition coffee blends. The initiative was called “Nespresso on Ice” and became a trendy CGI commercial later. The footage takes the audience on a relaxing journey around the Mediterranean with the coffee in hand.

This is the power of video advertising. Within 30 seconds you have been on vacation without leaving the comfort and confinement of your home.

Choosing an appropriate video style is an important decision in video advertising. Your choice of design will make or break the whole video marketing strategy, including your target audience and central message.

There are two primary styles for video advertising: Live action and animation. Each one has its benefits and drawbacks, depending on your objective. One must study live action vs animation pros and cons carefully, before deciding their video style. For better understanding, check out our video where we cover the topic in depth.

Here are the stats showing how video marketing can help to get better conversions, more leads etc.

live action vs animation pros and cons

Live-Action vs Animation Cost: 

| Animation Video Cost: 

The first step in an animated video is scriptwriting. Scriptwriting is then followed by storyboarding, designing, voiceover, visual effects, and music. 

Let’s assume that you want to proceed using animated videos. The next choice you have to make is to hire a video production company or freelancer.

If you decide to hire freelancers you can get a huge variety of skills and budget. This means if you have a lower budget you can choose freelancers who charge a lesser fee. But you have to take into consideration the time investment required from your end, to manage the team of freelancers.

If you choose a video production company you should hand them the reins and review the project at every stage, without having to take up additional work of team management.

However, make sure you discuss the fees and project deadline in advance, depending upon your requirements.

| Live-Action Video Cost: 

The process for Live Action videos is complex. 

First, you have to think of the normal script and storyboard, which you can either create yourself or employ a specialist to take care of. The actual filming is quite difficult without professional help.

You have to worry about safety, team, location, costumes, props, etc., for live-action shooting. When you are prepared to do it on your own, brace yourself for a lot of planning which can get tedious. 

Furthermore, there’s a post-production stage which, like in animated films, involves voice performances, scripting, audio, sound, and some graphic design.

If your finances are limited, it is worth remembering that in a few days you can film a live-action video, but it would not look professional.

You can utilize the resources that you already have. For example, use your house or workplace for location and your buddies or coworkers for performers. 

Overall, the ultimate expense would rely on the services you use and the quality of the video you want. You should spend accordingly after weighing all your options.

But the cost is not the only factor that is critical for choosing your preference in video marketing. There are many other differences between live-action and animation videos. Some of which we have listed below. 

Live-Action vs Animation Pros and Cons

| Animated Video Pros:

The most enticing feature of video animation is that they save you money, time, and energy because they require no actors or setups in real-time.

Animated videos often look good for more complex goods and services. Animated videos allow a simple and clear interpretation of more abstract topics while keeping the audience engaged.

Let us consider the above one-minute video describing what it means to invest in stocks. Most people know that there is some investment instrument called shares and anyone can invest in it, but many people do not know what exactly a share is and how it operates. Hence, the animation explainer video explains the working of stocks in a simple way. 

Imagine a live-action movie on the same topic. It would not only cost more but would be very confusing to a layman. 

Complex concepts are more challenging to express in live actions, which sometimes ends up being a mixture of live-action and animation. It is probably why the number of animated videos on explainer videos has grown significantly in recent years.

Furthermore, an animated video can be modified and restored, as we keep the original and can make the edits on the same, which will not be possible with live actions.

| Animated Video Cons:

The biggest drawback of an animated video is that it is a lot less personal than a live-action video and it can be difficult to establish an emotional connection with the audience.

Most of us have lovely memories of home-made food made by our family and we have many emotions attached to it. The above commercial features an elderly lady holding a tiffin for her grandchild who is hospitalized and she has come to visit him.

The nurse is feeding the guy with bland hospital food which he doesn’t like. His grandmother comes every day with the home-made lentils to feed him, but the nurse does not allow this as it is prohibited to bring outside food for patients. This keeps happening for a couple of days but the grandmother does not stop. 

One day, the grandmother brings two boxes of tiffin and gives one to the nurse. What happens next is easy to guess. The nurse tastes the food and feels that it is homemade food which will not harm the patient so she finally allows her to feed the grandchild. 

The same video would not be able to leave a lasting impact on the viewers if it were animated.

|Live-Action Video Pros:

A huge benefit of live-action videos is that they have a more genuine, enlightening, and relevant feel associated with them. Partly because of the human body language, which is more relatable. You will need skilled actors on board, including professional stuntmen if the script requires stunts.

 |Live-Action Video Cons:

Live-action videos can be created quickly provided you create simple videos. But if you want picturesque locales for many subplots and realistic action stunts, the production process will take time and cost money. 

The expense is a huge obstacle in live-action video marketing, which increases if you require more staff. 

You cannot alter filmed scenes in case of a live-action film. It may be difficult to set the scene up again whether you skipped a shot or decide to type in additional terms. Animated videos on the other hand can quickly and almost immediately be revised and improved with little to no extra expense.  

Taking into account all these factors, you must find out what works out the best for you, which depends on the message you want to communicate.

Final Thoughts:

Make sure your video advertisement has a thought-out communication strategy which includes: The brand name, reputation and company culture, aim of your film, the desires of your target audience, and key message. 

Through the above live-action vs animation pros and cons, we can understand that both these styles offer great experiences. You can even combine various formats of live-action and animated videos – a method that would provide you with the best of both worlds. Regardless of whether you choose live-action or animation, using video marketing trends is always a good choice for your business.

Is animation better than live-action?

Both videos have different pros and cons. If you have a lower budget or you want to explain abstract concepts, animated videos can work best in that case. But if you can splurge or you want to make a more emotional impact, it is recommended to use a live-action video.

What is a live-action explainer video?

Live-action video means the video with is actually a shot video footage, i.e: not animation or motion graphics, but videos that were captured with an actual video camera.

Is animation cheaper than live-action?

Animation explainer videos are more time consuming and may require a higher budget but simplify the process if you want to explain something., live-action film can be very expensive if it has some CGI (Computer Generated Image).

Top 5 Types & Techniques of Animation for Beginners
Top 5 Types & Techniques of Animation for Beginners 800 450 Moshi Moshi

What is Animation?

“Animation is not the art of drawings that move but the art of movements that are drawn.” – Norman McLaren

Well, we know animation is much more than simply making drawings in a book and flipping through the pages. The process of manipulating pictures to appear as moving images is animation.

techniques of animation

The illusion of motion created by a series of images is more precious than any other form of art. Animators create their own way of telling a story to the world in the most interesting and engaging tone. Animation videos play a major role as it keeps your visitor engaged with your website. 

Let’s watch this video to understand the importance of animation videos for a business.

This blog is a great way of learning the basics of animation. Through this blog, we will learn about how animation was done and what are the different types and techniques of animation for beginners.

Animation Today – An Ultimate Tool of Communication

Each of us must have spent hours watching animated shows and movies. Animation today is more than just a mere form of entertainment that we enjoy.

Have you seen the successful animated commercial of Swiggy?

They used 3D Animation for the proper conveyance of the message through this ad. They have depicted their service in an interesting way, by showing Swiggy’s go through the traffics, struggling on roads, but still giving a swift delivery of orders.

Animation today has a lot more to offer than just entertainment. Animators use this powerful means of communication to tell stories and educate others. 

Animation has effectively evolved today that it can improve marketing and branding strategies. 

techniques of animation

Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%. You will definitely choose to buy a product if it’s visually illustrated well on a website.

Let’s take a quick look at the benefits of brilliant animation ads.

– Educate while you entertain

When we educate people through entertainment, it gains more engagement. Animation helps achieve this at a drastic level.  

Animators have conquered the world of animation, a powerful media to convey a message and educate the world through entertainment.

– Link with the audience emotionally

https://www.youtube.com/watch?v=J6cHwqOsErU

The animation is capable of connecting you with your audience emotionally. Good animation can get the audience emotionally attached to the characters and the storyline.

– Quick delivery of a message

Animation gives life to the concept and product visualized in the video. The quick delivery of a message keeps the audience engaged with the content of the animation. 

The complex process which cannot put in mere words is pretty much easy with an animated video, wherein the communication is as magic.

– Increase audience engagement

Visit this site & take a look yourself –  FreshOair

An animated video included on a website can add life to the page. While these are embedded on video networks and posted on company websites, search optimization and increased traffic from video channels such as Twitter, Youtube, and other social media platforms could be accomplished.  

It makes the audience understand the concept better. 

Unlike olden days, there are several different types and techniques of animation for beginners available for marketers to use. Let’s deep dive into the types of animation to make your business approach easier and more visible!

Different Types of Animation Techniques

  • Traditional Animation
  • 2D Animation
  • 3D Animation
  • Stop Motion
  • Motion Graphics

1. Traditional Animation – Beginning of Animation Era

To begin with the types of animation techniques, it is appropriate to start with traditional animation techniques. The oldest form of the technique used since the 20th century wherein everything is hand-drawn on paper. 

In this technique, every frame is drawn in a sequence, and then it is put together. 

I am sure you would have seen the flipbook in the movie “Taare Zameen Par” which explains it all. It’s all about creating the illusion of movement from sequential drawings. 

Animators draw pictures on a clear piece of paper, fitted on a peg employing a colored pencil, and work on one frame at a time. 

Animators sometimes check animations with terribly rough drawings to visualize what number frames they’d want for the figure. Contemporary animation has become a style that combines the techniques of traditional with digital animation.

2. 2D Animation (vector-based) – A technological hold on tradition

“Technology is a friend of traditional animation. It doesn’t have to replace it. It can help you do it” – Tomm Moore.

This is exactly how 2D animation, one of the oldest and most used animation techniques began.

2D animation techniques started out as just drawings on flipbooks and have evolved into the digital motion picture, creating beloved characters like Mickey Mouse and Tom & Jerry.

With the development of technology, animators started to step into an era of digital advancement. They upgraded their techniques by using 2D animation. 

Vector-based is a computer-generated 2D animation technique used to create a story to tell to an audience. Even though it’s one of the oldest forms of animation it is still used today in advertisements, films, television shows, computer games, and websites.

Some of the best 2D Animation Softwares are Adobe Flash, Toon Boom Harmony. CelAction2D, Moho (Anime Studio) Pro, Stop Motion Studio, Synfig, Opentoonz, Tupi, and Pencil2D.

Some of the best 2D Animation Softwares are Adobe Flash, Toon Boom Harmony. CelAction2D, Moho (Anime Studio) Pro, Stop Motion Studio, Synfig, Opentoonz, Tupi, Pencil2D.

3. 3D Animation – An avatar of realistic characters

“I believe in 3D for certain kinds of films. I certainly believe in using 3D for all things in animation because animation has such clarity and so much depth of focus” – Steven Spielberg

techniques of animation

Let’s talk about Avatar before 3D animation. 70 percent of this film has been animated. For this film alone, a whole new technology has been developed to make the characters look super realistic. The realistic animation seen in Avatar makes the movie different from other 3D movies. 

3D animation techniques or Computer Generated Image (CGI) is the latest frontier in animation which makes unreal characters look real. 

3D animation techniques show a complete 360 view of the models and make them look super realistic. 

Brands like Michelin, Mortein, Pillsbury, Kitkat, and many more have used 3D animation techniques to make their brands more visible and set a brand image.

Software to use for 3D animation is Blender, Wings 3D, K3-D, Source Filmmaker, Maya, Cinema 4D, Mixamo, and Houdini.

4. Stop motion animation 

Techniques of Animation - stop motion

1                                               2                                             3                                               4

Take a picture of a model/product. Then move it a little and take a picture again. Repeat this process to get strings of images with tiny movements. This is what stop motion animation is. 

Stop-motion is a simple form of animation technique, which gives out realistic, moving, and stylistic results. There are various pros and cons of stop motion animation.

Tim Burton’s films like Corpse Bride and Frankenweenie portray that stop-motion is not a genre, it’s a medium that enables artists to produce anything they think. 

Each protagonist in the film has multiple heads and body versions to capture the most human expressions.

Some of the Softwares for stop motion are Movavi Video Editor, Stop Motion Pro, Dragonframe, stop-motion, iStopMotion, and Stop Motion Studio.

pros and cons of stop motion animation : 

Cons: You have to be prepared and patient enough to erase and redraw when you make mistakes because you do not have an undo button for this style.

Pros: The visual of the animation will look comparatively more appealing if you are using toys because they look so real

5. Motion graphics

While still regarded as an animation form, motion graphics are quite distinct from other types of animation.

Motion graphics are animation pieces or digital images that create the illusion of movement or rotation and are typically paired with audio for use in multimedia projects.

It is not guided by personality or story, unlike the other kinds of animation. It is the art of transferring graphic components or texts creatively, which are generally for business or promotional reasons. 

Motion graphics are usually used to explain complicated ideas in simpler and engaging manners so that the audience is excited and learning something at the same time. 

For example, McDonald’s has produced a motion graphic video ads to inform people what they serve. They used it for the promotion of their business.

The best software to use for motion graphics is Autodesk Maya, Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, and Maxon Cinema 4D.

Before You Go…

Think about taking your brand to the next level by incorporating one of the mentioned techniques so that your product/service appeals well to the audiences and keep them engaged and excited. 

To help you with this, we are right here at your service. Check out Animation at Moshi Moshi. 

What is animation?

The animation is the process of designing, drawing, making layouts, and preparation of photographic sequences which are integrated into the multimedia and gaming products.

What are the 5 types of animation?

5 Types of Animation: Traditional Animation, 2D Animation, 3D Animation, Motion Graphics, Stop Motion.

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