Brochure Branding: Top 5 Reasons Why Your Business Need it Now

brochure marketing

Have you considered brochure marketing for your business? How long you took to realize that it is a very powerful marketing tool?

Is it only after reaching here? If yes, we assure you that after reading the entire article, you’ll get the power of each type of brochure that you design. If no, we are here to guide you which type will be the ideal one for your business.

Why Brochure Marketing?

A well-designed brochure can be an ideal intro for your brand or business. It can reach out to a large number of people if distributed properly and makes your company’s name always on the light.

What is the goal of a brochure? Well, the answer is here.

Brochure sends the unpretentious message that your business is proficient, solid, and focused on quality. 

Brochure marketing is a powerful marketing tool when it comes to reaching new clients and a well-designed brochure can create a positive impression about the business and this is the answer to a common question, why is a brochure a good marketing tool.

Do you know which types of brochures are best for your business? Well before this, let us introduce you to different types of brochures. 

Types Of Brochures

There are significantly  6 different types of brochures based on the layout and formats.

  • Gate Fold Brochure
  • Bi-Fold Brochure
  • Tri-Fold Brochure
  • Leaflets or Flyers
  • Folders and Insert Brochure
  • Z-Fold Brochure

Gate Fold Brochure

Popularised by high-end marketing, this type of brochure is extremely durable since it is made of premium quality paper and its inward folding makes it compact. 

This type of brochure works great for single product displays, heavy graphic designs, menus, and wide-visual artistic designs, such as architectural layouts and landscape pictures.

The standard brochure size is 8.5 “x 11” for the gatefold brochures.

Bi-Fold Brochure

brochure marketing

As the name suggests, it has 2 folds comprises of 4 panels, where you can show all the information about your company, your brand, and your products. They are a very common type for organizations to use this.

This type of brochure is perfect for simple product introduction, plans, price sheets, city charts, real estate deals, and product sheets which are rich in content, specifications, and pictures.

The standard brochure size is 8.5 “x 11” for the bi-fold brochures.

Tri-Fold Brochure

Being the most common type of brochure used by small to large businesses, it has a little more space (6 panels) than Bi-fold brochures which makes it possible to present more information to the targeted audience by maintaining a perfect balance between the content and design.

The standard brochure size for the Tri-Fold brochure is 8.5” x 11”.

Leaflets or Flyers

brochure marketing

Have you ever seen single-page brochures, announcing or recommending any product, inserted in any newspapers or magazines?  

These single-page brochures are the flyers or leaflets used to target the mass number of people to convey the information. An eye-catchy design with short and crisp readable content can take it to the next level.

These are typically one of the easiest ways to reach out to a large number of people, providing product information or announcements. For small-scale marketing, Leaflets and Flyers are recommended with a standard size of A4.

Folders and Insert Brochure

brochure marketing

Do you want to market your upcoming event? Then go with folders and inserts to grab the full attention of your audience for the promotion of your event. 

This type of brochure features fantastic folders inside the brochure. Inserts are known as the printed sheets of paper that go inside those folders which gives information about specific topics, services, and products.

Z-Fold Brochure

brochure marketing

As the name suggests, this type of brochure folds like ‘Z’, each panel on top of another. It is ideal for displaying lists, user guides, and technical specifications.

It has 3 panels with plenty of room to write about your business offerings. This type is common in sales brochures, event brochures, etc…

We have seen different types of brochures. But how do you make a Marketing Brochure that merits keeping? 

Designing a Brochure is simple. Yet, designing a brochure that your recipient will keep for future reference is no simple accomplishment. Effective brochure design is crucial in creating one with accessible product and service information. The more helpful your brochure is, the more drawn out it’s existence with your beneficiary, and the higher the possibility, it could be passed on to your prospective customers.

Now in case you’re thinking about utilizing Brochure Marketing in your marketing plan, pay heed to the following advantages too…

So what benefits will your business enjoy from printed brochures?

brochure marketing


1. Brochure Build Trust

You will build trust once you have your future clients ‘ eyes reading your brochure. Many companies portray their goals and objectives in their brochure, so as the clients can see the commitment of the company that can create trust in you.

A brochure likewise tells clients that you are a genuine organization with solid accreditation and trustworthy business practices.

2. Brochures Personalize Your Business

As your prospective client communicates with your brochure, you can develop a one-on-one contact.  A brochure can be read at any moment. Though online content can also work like that, written material can give a personal touch.

3. Brochures are extremely versatile

In contrast with postcards and other types of print materials, brochures can be mailed used locally, or circulated at events.

Such multi-purpose features make the decision to print a larger number of brochures because you know that in the future you will be able to use them in a wide range of ways.

4. Saves Time

Unlike composing a full letter to a client noting a request, sending a brochure that contains the required information, saves time, and exposes the client to significantly more information. 

You don’t need to alter brochures or deliver them explicitly to a client. You can pop a leaflet into an envelope and mail it out to potential clients without hassle.

5. First impressions are everything

So make them count. Working closely with a design team will help in making sure your company brochure has the WOW factor. 

This is the key if you want to attract potential customers with an eye-catching design, high-quality print, and a lasting impression, which will help you generate a successful business.

We design Brochures!

So if you are fully convinced then why don’t you let us design a brochure for you? Take a look at our brochure examples and then give us a call! We offer professionally designed personalized brochures, perfectly aligning with the services or products your business offers, giving it true meaning.

Call us: +91 9148544178

Mail us: 

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We would love to hear from you!


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