BIESSE India, a direct subsidiary of the BIESSE Group is one of the largest producers of woodworking machinery in India.
The Company designs manufactures, and markets a comprehensive range of technologies and solutions for joiners and large furniture, windows, doors, and wood building components manufacturers. In recent times, it has also been active in the plastic processing machinery sector and developing ad-hoc solutions for a growing market.
BIESSE India approached Moshi Moshi with a primary objective to increase sales.
The brand wanted to create an online presence through branding and sales campaigns, all over India, by implementing Search Engine Marketing Strategy.
Working for BIESSE was quite an interesting and informative venture for our team. With an aim to generate leads and sales, we built an effective Search Engine Marketing Strategy by creating search ads.
Since Biesse’s products cater to the large scale production industry, our major challenge was to tackle irrelevant searches. The keywords used were overlapping with other small scale and retail businesses.
To overcome this challenge, we used specialized keywords to target the right customers. We also initiated branding and remarketing through video and display ads,
We achieved favorable results through our campaigns. In a span of 6 months, our campaigns generated 67K+Clicks, 821K+ Impressions, 8.19% Click Through Rate, 46.19% Search Impression Share Rate, and maximum leads.
If you are thinking of taking your brand to the next level by keeping your customers engaged and excited about your products, then Moshi Moshi is right at your service.
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