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December 2020

Search Engine Marketing Statistics You Need to Know in 2021
Search Engine Marketing Statistics You Need to Know in 2021 1024 576 Moshi Moshi

Search Engine Marketing Statistics

When you think of SEM, you probably relate it to SEO. Search engine optimization or SEO is optimizing keywords to get traffic on a website, a form of unpaid marketing, whereas search engine marketing or SEM is the action taken to market a business using paid advertisements that appear on search engine results pages or SERPs. Clearly, SEM is the most important tool in online marketing and growing yourself or your business online. Thus, here are some search engine marketing statistics 2020 to kick-start 2021.

What Is SEM?

In SEM, advertisers bid on keywords that users of Google or other search engines might use while searching for a product or service, which additionally allows promoting products and services alongside those search results. These ads, often known by the term PPC or pay-per-click ads, are available in various formats. Few of them are short, text-based ads whereas the rest of them, such as product listing ads (Shopping advertisements), are more visual, product-based advertisements with added information such as price & reviews.

Therefore, SEM matters because it is the fastest way to get new consumers for your business, online. 2020 marketing statistics also suggest that search engine marketing is the greatest marketing tool to reach the potential and motivated consumers, who’re looking for such products and with SEM, they will definitely be interested in purchasing your services or products.  

Especially for small businesses, SEM is the best way to promote and reach newer consumers. These are the main reasons to adapt to SEM:

  1. It generates brand awareness on search engines
  2. It generates revenue more quickly
  3. It moulds as per your budget and grows as you grow
  4. It takes your business to the right people
  5. It’s pocket-friendly as per your budget

Google

According to the data, Google is the most used search engine worldwide in 2020. Google’s market share has remained the highest all around the globe for the longest time. 

Image Source: alphametic.com

Search Engine Marketing Statistics

As per Statcounter’s website, Google has 92.16% worldwide market share among all the search engines as of November 2020. Alone in India, it’s market share remained at 98.74%. This clears out the importance of a search engine in today’s digital age and it should be mandatory to have a search engine marketing strategy to reach the maximum number of people.

While wrapping up the year, Google released a video sharing the most frequent word that appeared in this year’s search – ‘Why’ & showcased how a question can be answered in many ways through this thought-provoking concept.

SEM As A Continuous Growing Industry

2020 SEM trends show how much potential this industry has for marketing, brand awareness, and campaigns. From link building to paid ads, Google search services have proved beneficial for both, the businesses and Google itself. 

Every business, especially after the greatest impact on the global economy in 2020, is now either thriving online or trying to survive through it. Most businesses allocate more than 40% of their budget for search engine marketing. Google’s annual revenue in the last decade has seen a significant rise of 10-15% every year!

With new services and businesses introducing themselves every day, it is no doubt that the best way they can reach the maximum number of potential consumers is through search engine marketing! 

Mobile Search & Location Based Marketing

At the start of the year,  it was reported that there were 3.5 billion users worldwide using smartphones This number is expected to increase by 3.8 billion by 2021. It is obvious that most of the searches are happening through mobile phones. 

With the increasing number of mobile phone users, smart businesses are configuring their websites to more mobile-friendly functioning. It has been noted that before trusting any business, users search about them online to see their reliability and value. Even after entering the stores, about 40% of the consumers are on their phones looking at the brand’s website before buying a product or a service.

Mobile search is most likely to beat desktop searches by the end of 2021. This is the reason most businesses rely on mobile search for search engine marketing. 

The consumers are most likely to search for the closest businesses. ‘Stores Near Me’ is one of the most searched phrases on Google. Hence, local businesses should keep their SEM updated and create brand awareness in the nearby areas. As with Google Analytics and paid ads, you can target nearby customers and with more options available, it is likely for your business to achieve speedy growth naturally. 

Keywords & User Experience

The keyword is the tool that fuels the search engine. Mostly 3 words are used in a normal search mostly on mobile phones, however, desktop searches have 6 words or more. Every business and brand should be aware of the latest stats and keyword trends to keep themselves up on the SERPs. 

It is also found that the consumers between the age group 18-34 years trust the better reviewed and frequently shown businesses on SERPs by 91% more, than the ones without reviews or inconsistent SERP outcomes. Therefore, it is advisable for the businesses to stay up-to-date with the SEM strategies and thrive more.

Functional Traditional Marketing Strategies 

Online marketing is an ever-changing industry. Every day, there are new trends coming in and marketers often follow the same. However, there are some traditional marketing strategies that are still proven to be the best source to drive high traffic. 

CONTENT

It is no surprise that content is an all-time king. Most marketers still root for the best content to include in their SEM strategy. Without good content, no consumer will stay for more than a few seconds, or worse, won’t be able to know about your existence. Even Google values quality and updated content, which is why about 40% of the marketers publish content at least once a week. To stay ahead or relevant, if some older content is making sense in the present light, you can update it and it’ll still be shown on the SERPs. 

IMAGES

About 25-27% of Google’s searches have images in them. Updating images in your existing content, using them in your current ones or even creating your own will take you a long way in search engine marketing.

VIDEOS

Most of the Millenials and Gen Z consumers are 60% more likely to indulge in video search results or video searches. Videos are likely to drive more conversion rates by five times. Therefore, including videos in your marketing strategies will give you a better outcome.

Also, Backlinking, SEO & PPC are the ways to get ahead on the SERPs. Hence, keep your business marketing tactics at par with upgraded SEM strategy.

The Future Of SEM

With the technological advancements, SEM has also seen AI-based search as another tool to include in this strategy. The tool is voice search. With Google Assistant, Siri, Alexa, and more AI-based assistants to help us through, it is likely for more businesses to include such features in their content to drive more consumers.

Many digital marketers see content marketing and SEO as the most effective tools to drive new customers. However, SEM being in the light, and as per its services like sponsored links, paid search, PPC etc. it is not going anywhere and is here to stay for a very long time.

The businesses that kept their search engine marketing on going, shined through, and are moving on to be the highest star in the SEM universe. As most of the people are staying indoors & as 2020 marketing statistics showed, search engines have proven to be the light in the content world to learn, grow, and stay informed.

What Will Reign the World of Digital Marketing in 2021
What Will Reign the World of Digital Marketing in 2021 1024 576 Moshi Moshi

digital marketing in 2021

2020 has been a year of painful events and gruesome happenings. Whether it is the natural calamities like the destructive wildfires and typhoons or our pugnacious nemesis- COVID-19, the way all the businesses use to function has changed with the ongoing times, and staying inside and working from our homes has become the new normal. With more and more trust being put into the digital world, companies relying on digital modes of business & marketing are surely going to hit new heights. Through this blog, we are taking you through some of the trends that will rule digital marketing in 2021 and promises a wider window of chances and opportunities for brands that are ready to become agile and savvy.

digital marketing in 2021

Let us talk about some trends in the world of digital marketing that will help you plan a skyrocketing strategy for your brand in 2021 and beyond. The time for every marketer to look for online opportunities and pay a closer look into the world of digital marketing is now. In modern times, marketers need to be nimble and adaptive as well as truly flexible to be able to attain a top spot in the red ocean.

Digital Marketing in 2021- What’s Coming Ahead

Before we embark on the ideas and strategies that will talk about the changes in digital marketing in future, let us tell you that it’s not all thorns and the future of digital marketing in 2021 and coming years is very bright and blooming. Here are some of the most evolving and ruling digital marketing trends for the upcoming times.

1. Core Updates and EAT

The most recent case studies on digital marketing in the future have revealed that the quality of the content you post is the basis of where you belong on Google search. The websites following the EAT ( Expertise, Authority and Trust signals) algorithm, will always find space on the front pages of a Google search. 

This is because as the number of people on the internet is rising, the chances of fake and unreliable information are rising simultaneously. Keeping such threats in mind, Google has designed strict algorithms to filter quality content from repetitive information. So invest in quality and authentic content if you wish to hit the top charts

2. An Ode To Social Media 

 Every progressive thinker should be ready to invest their time and money in the world of social media marketing. With platforms like Instagram, Facebook, etc becoming mightier every year, social media has become unbelievably resourceful and promising in bringing new business. According to a study, social media comprises around 24% of the overall marketing budget of the US in the second half of 2020, which was 13% last year.

digital marketing in 2021

Since a majority of people spent a considerable amount of their time on social media during the pandemic, it has become a place where marketers and brands can easily connect and reconnect with their customers. Therefore, investing in a good social media plan that includes quality and catchy photos, videos, Q&A, etc is what many business houses are looking forward to in the coming times.

3. Incorporating Voice Search

A study conducted by Hubspot found out that around 39% of people have used voice search as a medium of internet surfing. However, 45% of the study group were unaware of what a voice search is. Predictions and research have proved that voice search based surfing on Google shows different results compared to the results shown when you normally type and search. 

This means that there is a hidden potential in voice searching to become the next best friend of websites looking to achieve a first-page display on Google. Content designing and optimizing is different for voice searches. 

It is more crisp and conversational so that it can easily get captured by a voice detector. Therefore, the clearer your words, the more will be your traffic. More and more people are shifting to this medium as it is becoming capable of accurate syncing with each passing day.

4. Evolutionary Content Marketing

With the Google EAT algorithm being implemented, bids are on every content that holds the potential to be authentic, interactive and fresh at the same time. Research has shown that interactive content that has the potential to grab eyeballs has been a major missing in the world of digital marketing in previous years. Around 43% of the content was simply project-based, 30% of the content was based on persona and only 12% of the content was journey focussed. 

The new trends demand a greater focus on persona and journey- based content.

Interactive elements in the content can boost up interest as well as draw more traffic by increasing visibility. Ideas like quizzes, games, surveys, contests, etc are some of the greatest options when it comes to the trends of digital marketing in 2021. The contest is considered one of the most involving techniques of social media marketing.

5. Influencer Marketing- A Revolution

It has been several years since the concept of influencer marketing was introduced and it has proved to be a huge hit since inception. The rise of social media marketing has made influencer marketing even more effective and in demand. 

Having said that makes it clear that influencer marketing is here to stay and will be a trending domain of digital marketing in future. Influencer marketing is very effective in grabbing the audience’s attention to your products and services.

Bonus-  A recent guideline published in Business Insider found that people liking sponsored posts on Instagram has gone up by 76% during the COVID-19 crisis. 

People highly believe in their favorite celebrity’s recommendations and tend to copy the same as a sign of their loyalty. These influencers have seamlessly become a brand of their own and are a great source of marketing. 

Previous studies have concluded that by 2020 brands are estimated to spend around 25% of their marketing budget on influencers, which means they will be investing $10 billion of their budget just on influencers to promote their brand identity. Interesting! 

6. Your Best Buddies- PPC & RSA

PPC (Pay Per Click) has been in the world of digital marketing for a while now and will keep ruling the world of digital marketing in 2021 as well. What makes PPC so special is its AI-based functioning that rightly detects how eager someone is to buy a product and shoots ads right in front of their eyes every time they open a search engine or a web page. 

digital marketing in 2021

Modern PPC technology is completely automated and thus surely saves marketers a huge chunk of their time spent on campaigns.

RSAs (Responsive Search Ads) have now become Google’s default option and are highly being used in place of PPC. Unlike older PPC ads, RSAs are purely based on Google AI. Therefore, most of your work is done by the AI. Your only work is to feed it with different content with well-defined headlines and leave the rest on Google.

Bonus- Go ahead by feeding 8-10 headlines, 2-3 titles with keywords and 1 brand title for successful RSA results.

7. Conversion Rate Optimisation (CRO)

These days conversions might have become one of your daily encounters if you frequently visit links that pop up on social media. The basic principle that conversions run on is- bringing people to websites and turning those visits into revenue as an outcome.

Conversions are the forms that some sites ask you to fill before they take you further. For example, asking you to fill a small form before downloading an Ebook. These websites collect this data and calculate the total number of people who reached their desired goal: how many people visited your site and what did they do once they filled the form.

Prioritize personalization when it comes to CRO. Results say that 80% of people end up buying when their user experience is personalized. 

This personalization can be based on the demographics of the users, matching their psychology and gaining their interests. The impact of such conversions with refined and personalized results can be significant in coming times

8. Video and Live Video Marketing

The psychological impact of videos on viewers has been unbeatable and continues to grow. More than 50% of people watch videos on Facebook, Instagram, and Snapchat every month. The numbers are going wild with every research.

 A study by Grabyo states that more than 75% of people in the US use social media to watch videos daily. But regardless, YouTube continues to be the most visited video platform.

Do you know?- YouTube is the world’s second-largest search engine. It has 60 billion users from the US who watch videos daily. (Statista)

With the world focusing on more easy and understandable results, video results have also become a major part of SERP (Search Engine Result Pages). Since more and more search comes based on the recent readings and latest creations, marketers can increase their ranking by posting fresh content religiously, in small intervals. 

digital marketing in 2021

Similarly, the world of Live video is taking a splurge as things are becoming online and are here to stay at least for the coming year. Things are shifting to the virtual world and so should you.

Summing Up

Digital marketing in 2021 will be all about people. Omnichannel marketing is also going to spread more in the market. The more valued you make your customer feel, the better the results will be. 

Doesn’t that sound like how you feel when you are in a romantic relationship? Well, the brand-customer relationship is no less. After all, we are keeping the customers on a pedestal and making them the center of all our thoughts!

People are more likely to continue shopping and surfing online. So your investment in all the ads, videos, content, SEO, SMM, etc is never going to be a bad idea even when this phase of calamity is over. There are various advertising agencies that provide digital marketing services, you can also take help from them.

The above strategies and many more trends will become a part of the family of digital marketing in the future. There is no question on the fact that COVID-19 has rattled the situation and people are still wondering clueless but surely things will take a turn.

Top 10 Best WordPress Plugins in 2021 You Must Have
Top 10 Best WordPress Plugins in 2021 You Must Have 1500 844 Moshi Moshi

Are you Creating a WordPress website? But do you know a WordPress website is half-done without adding WordPress plugins to it? There are ample reasons for the inclination of individuals towards WordPress, its accessibility, responsive design, SEO friendly optimization, customization, and plugins which makes it more reachable. Plugins have the power to elevate a WordPress website. There are many plugins available for you to choose from with different functionalities, but we have narrowed down the top 10 best WordPress plugins for your website. These WordPress plugins can help you grow your website to the next level. 

10 Best WordPress Plugins

1. Yoast SEO 

best wordpress plugins

According to Lyfe Marketing, websites invested in SEO are getting over 50% of the total traffic across the Internet. Thus, SEO is extremely crucial for your website. The Yoast SEO plugin helps the website to reach the highest technical SEO standards and improves its readability as well. Even if you don’t have knowledge of SEO, this plugin can work as a perfect guide for you.

Pros:

  • Yoast SEO is easily accessible. It helps you to identify the SEO errors and keeps a track on your keyword density. It saves your website from being blacklisted.

Cons:

  • Yoast SEO, while easy to use and a great addition to your website, will not update your search engine rankings alone. Yoast SEO is not enough for optimizing your website, you need prior knowledge of SEO as well. 
  • Yoast SEO doesn’t understand the intent of a keyword also. Google search algorithms are going to know when you meant to use a keyword but opted for a similar-but-not-identical term. For example, if you search “truffle cake recipes” and “best truffle cakes” you will probably get similar results. Since Yoast does not consider intent, it can get keyword density measures wrong and affect your real-life results if you do not consider intent when using Yoast.

Alternatives:

  • Rankmath 
  • SEO Press 
  • All in one SEO Pack
  • SEOPressor
  • The SEO Framework

2. MonsterInsight 

MonsterInsights is a plugin that allows you to easily add, customize, and manage the Google Analytics website tracking services on your WordPress site. It is one of the essential WordPress plugins to evaluate your website performance. You can also optimize your website to increase your traffic, subscribers, and revenue according to the statistics provided by the analytics

Pros:

  • Monsterinsight supports easy installation, customization, a user-friendly interface that allows you to view and analyze the data generated within the WordPress Dashboard, and the ability to import and export the data to back up your website’s analytical data. Everything will be done with your Google account and the plugin can connect to Google Analytics by connecting to Gmail.

Cons: 

  • Most of the features this plugin has to offer are premium and the free version is limited to the basics. The cheapest package they have to offer starts from $99 for one website, which is not pocket friendly.

Alternatives:

  • Google Analytics
  • Heap
  • Smartlook
  • Looker

3. Floating Social 

best wordpress plugins

Floating social plugin allows you to add social media floating sidebar icons which can be connected with the social media profiles of your website. It helps to increase the traffic to the business profile of your website. This plugin provides a very presentable interface that allows you to make settings for the social media icons, in context to :

  • Type of icons (round and square shape)
  • Animated Rotation Effect in Icons
  • Shadow in icons
  • Different size of social icons

Pros:

  • Social Floating plugin improves your online exposure, directs your audience to your business’ social media pages, builds your social followings and keeps your site more secure and away from robots. Some blogs and businesses restrict content with a social locking tool, this helps in gaining followers as the user needs to follow to gain access. it adds more visuals to your site and gives a preview of what people can expect from your actual social page.

Cons:

  • There is no disadvantage in adding floating social to your website as such. 

Social Plugins:

  • Easy Social Share Buttons for WordPress
  • Novashare
  • Social Pug
  • Shareaholic
  • Social Media Share Buttons & Social Sharing Icons (Ultimate Sharing)

4. Sucuri or Login Lockdown

The login lockdown plug is one of the must-have plugins for the security of your website. This plugin records the IP address and timestamp of every failed login attempt and allows you to limit the number of retry attempts when logging in per IP.  It also informs the user about the remaining retries or lockout time on the login page. Administrators can release locked out IP ranges manually from the admin panel.

Pros: 

  • It keeps your website secure, blocks all attacks, monitors website integrity, audit site logs, scans server-side, and services the malware cleaner. It is one of the most essential WordPress plugins, as it is responsible to guard your website.

Cons:

  • There are no such drawbacks in keeping your website secure by the login lockdown plugin.

Alternatives:

  • Imperva Cloud Application Security.
  • Amazon CloudFront.
  • Cloudflare.
  • StackPath CDN.
  • SiteLock.

5. Updraft Plus

best wordpress plugins

One of the most important things in running an efficient website is always having a fresh backup. All the websites are vulnerable to hacking attempts, DDOS attacks, data theft and data loss. No matter how secure your website is, you are liable to any of the above attacks. UpdraftPlus simplifies backups and restoration. It backups your files and database into the cloud and restores with a single click. 

Pros:

  • The updraft plus provides simple and easy to use interface, a free version, a pocket-friendly premium plan, on-demand and scheduled backups, Customizable backup options for file and databases, multiple cloud storage options for your backups, migration and cloning tools available, excellent website restoring functionality and extra features for site security available, including migrator and duplicator, automatic backups, extra backup storage destinations, and more

Cons:

  • Some users complain of the complexity of using the advanced configurations. It has no lifetime updates. You have to renew licenses annually to keep getting free upgrades, add-ons, storage, and priority support

Alternatives:

    • BlogVault
    • BackupBuddy
    • BoldGrid Backup
    • BackWPup
    • Duplicator

6. Elementor

Customization of the layout of the website makes it more impressive and presentable. Elementor plugin is one of the must-have WordPress plugins with an all-in-one solution—letting you control every part of your website design in a single platform. It is a drag-and-drop page builder for WordPress. This plugin helps you create pages of your website using a visual editor. This plugin helps you create website pages using a visual editor and build dynamic websites quickly. 

Pros: 

  • The core product is 100% free. It has a great user interface, extreme customization and regular updates. The global widgets are awesome.

Cons:

It has a Forced styling by default. The global vs static templates can be confusing. It lacks some marketing-oriented features and has fewer page templates than some competitors

Alternatives:

  • Beaver Builder. 
  • Divi Builder. 
  • WPBakery Page Builder.
  • Themify Builder. 
  • Page Builder by SiteOrigin

7. Google XML Sitemap 

best wordpress plugins

Google XML sitemap plugin is useful for indexing your website to various search engines like Google, Bing, Yahoo, etc. . The plugin supports all kinds of WordPress generated pages as well as custom URLs. Additionally, it notifies all major search engines every time you create a post about the new content. 

It’s an essential WordPress plugin with such a sitemap that also helps improve your SEO. It makes it easier for the crawlers to see the complete structure of your site and retrieve it more efficiently.

 Pros:

  • A Sitemap can list all of the URLs that you have on your website, that helps the search engines by enabling their crawlers to crawl and index those pages that the crawlers couldn’t locate previously. The priority of your webpage can be set by tapping into the optional tag in the sitemap that enables you to assign a priority to your pages. Hence, search engine crawlers can crawl and index your pages, as per the pages’ priority. There are optional tags such as “lastmod” and “changefreq” that should be used more frequently to keep the search engines informed about the changes that you’ve made to your website and the frequency at which you make the changes in your pages. Use the “lastmod” to let the crawlers know as to when the page was last modified. “changefreq” can be used to mention as to how frequently a page changes.

Cons: 

  • One of the major disadvantages of using the XML Sitemaps is that when you assign priorities to your pages then not only crawlers have access to them but even your competitors can view them,which could create an unwanted surge in the competition.
  • Due to the ever-evolving nature of search engines and their crawlers, it becomes an almost impossible task to keep your sitemaps young. Sitemaps generated from a database become obsolete, the moment they are crawled and indexed.

Alternatives:

  • All in One SEO Pack.
  • Jetpack.
  • Sitemap by BestWebSoft.
  • Premium SEO Pack.
  • Simple Sitemap.

8. Push Engage

PushEngage is the best web push notification plugin for WordPress. It allows you to send targeted messages and announcements to your website visitors using the browser push notification technology. Push notifications are consistently a top 5 traffic source for WPBeginner. PushEngage comes with all the powerful features like drip campaigns, a/b testing, dynamic user segmentation, opt-in reminders, powerful analytics, goal tracking, and more. 

Pros:

  • Visitors can subscribe to your notification with just 1 click. And no need to enter email id and other details. Push notifications deliver to visitors in real-time even when they are not on your site. Click-Through Rate (CTR) for Web Push Notifications will be 5 to 10x higher than traditional Email and will range between 10 to 40%. The ROI will be 3 to 5x higher as compared to Email. This helps the website to achieve a higher open rate. With email, the open rate is 10-20%. And with web push notifications, the open-rate is as high as 50-90%

Cons:

  • There is no disadvantage in the PushEngage plugin to your website as such.

Alternatives

  • Webpushr
  • OneSignal
  • SendPulse
  • PushAlert
  • iZooto

9. Uncanny Automator 

Uncanny Automator is the best WordPress automation plugin as it allows you to bind all other plugins to work together without the help of the developer. You can automate routine admin tasks and save time as it lets you connect your existing WordPress plugins to work together without writing any code.

Pros:

  • Uncanny Automator has the most plugin integrations available for WordPress and easy to share and sync data between multiple sites (if you have Automator installed on each site). It allows you to turn your free forms plugins into user registration forms without extra paid addons. The Pro version supports anonymous recipes that allow you to automatically create user accounts and integrate apps using webhooks. There’s a dashboard for viewing activity logs at the recipe, trigger, and activity level. This can be a lifesaver when you’re troubleshooting an issue or testing out a new recipe. It’s well documented, and the documentation is easy to find. This includes developer-specific knowledge base articles.

Cons:

  • You can’t delay or schedule triggers, copy (clone) or import/export recipes. There’s no versioning of recipes. So, you can’t revert to a previous version if needed

Alternatives: 

  • Talend Data Fabric.
  • Salesforce Platform.
  • Celigo Integrator.io.
  • Fivetran
  • Adverity

10. SEMRush

best wordpress plugins

SEMRush is an all-in-one marketing toolkit for the website. It comes with powerful tools to help you improve your SEO, paid traffic, social media, content & PR strategy. It also helps you gather the competitive intelligence of your competitors, so you can outrank them and dominate your industry. It helps you do keyword research, backlink audit, track brand mentions, spy on competitors, discover best-performing posts and pages on social media, ad strategy analysis, and much more. 

Pros: 

  • Semrush is a one-stop solution for all your SEO, digital marketing, and business intelligence requirements. It provides an Intensive Keyword Research and lets you pick the right ones according to your niche. Except for the Pro plan by Semrush, all the plans are reasonably priced for small and midsize businesses. It provides detailed demographics of your visitors, such as age, gender, the location which helps you to offer the right products or services to them. It also helps in identifying toxic elements that can lead you to get blacklisted.

Cons:

  • It doesn’t have a user-friendly interface. Some Semrush users complain about SEMrush sending out too many warnings to keep the subscribers hooked to their services, which sometimes does just the opposite. It also sends inaccurate data regarding the ad spend, export and other things. 

Alternatives:

  • Advanced Web ranking
  • Searchmetrics
  • Serpstat
  • Google Keyword Planner
  • Monitor Backlink

These were the top 10 best WordPress Plugins that can assist your website to grow in a way you want. With the precise usage of these plugins, you can run a successful and thriving website. There is a web development company in India, which serves you with their web development services to build you an engaging and profitable website.

Google Core Update December 2020 : Rolling Out Now
Google Core Update December 2020 : Rolling Out Now 1024 576 Moshi Moshi

Every day, Google normally releases at least one change intended to improve our search results. Most aren’t noticeable but help us gradually keep on improving. 

Several times a year, Google makes broad changes to the search algorithms and frameworks. Which is referred to as “core updates”. They’re intended to guarantee the delivery of relevant and authoritative content to searchers.

What is a Google core update?

A Google core update happens when Google makes critical and broad changes to its search engine algorithm and systems. These updates are intended to improve the search experience for users, providing more relevant, useful, and reliable content.

How often do Google core updates happen?

Generally, core Google Search updates happen several times a year, usually every few months. Google will in general announce the updates a couple of days prior to or the day of, though some updates can take several days to roll out for users.

Google December 2020 Core Update–

Google confirmed an algorithm update: December 2020 Core Update which has rolled out recently on December 3, 2020.

This most recent update came as a last-minute surprise. Google revealed the update by tweeting and that it was to be rolling out the same day. This is the 3rd core update of 2020 after the May 2020 core update.

The first Google core update in 2020 was the January 2020 core update and the second one was the May 2020 core update.

Google generally releases a core Google algorithm update every few months or so. Just about 7 months back Google announced the May 2020 core update, which took place on May 4, 2020. So this December 2020 Core Update took much more than past updates to roll out.

Google Announces: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. 

google core update

Google said “the December 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out.”

Previous core updates: The most recent previous core update was the May 2020 core update, It was big and broad and took a couple of weeks to completely roll out. Before that was the January 2020 core update. The one before that was the September 2019 center update. That update felt vulnerable to many SEOs and website admins, as many said it didn’t have as big of an impact as previous core updates. Google likewise delivered an update in November, but that one was specific to local rankings.

What to do if you are hit?

Google has offered guidance on what to consider if you are negatively impacted by a core update in the past. There aren’t any specific actions to take to recover. However, Google has offered a list of inquiries to consider if your site is hit by a core update. Google did say you can see a bit of recovery between core updates but the biggest change you would see would be after another core update.

The best advice to beat core updates?

Keep focusing on : Quality content, User intent, Clean architecture, Google’s guidelines. 

And do not stop improving your site once you reach the position because the site on 2nd Position isn’t going to stop.

The Best Website Color Palettes to Increase Engagement in 2021
The Best Website Color Palettes to Increase Engagement in 2021 1300 732 Moshi Moshi

Choosing the right color palettes for a business’s website can be extremely hard! There are so many intriguing colors out there and it can be overwhelming for an individual to select just a few. Everyone has their favorite colors that they like seeing. Colors are a way to express and showcase one’s personality. Adopting the right website color palettes in any business is essential.

The right website color palettes can help boost the ROI, sales, and credibility of a brand.
Although choosing schemes takes time and careful planning, they can have positive long term effects. The color schemes will influence how a customer views a brand, so brands must make sure that they select the best website designs and themes for their websites.

Importance of Color Schemes

Let us first understand the significance and importance of color schemes.

1. Brand Recognition:

Brands now need to adopt any and every way to stand out in today’s market. Creating something truly memorable can help set brands apart from each other. Color is a great way to do this. 

Studies have shown that brand recognition can increase by 80% with the use of colors. If a brand has already established a color scheme, they must use it across all communications, including their website. The color scheme will create memorability in the minds of the customers, which will increase their trust in the brand. 

2. Shapes the Customer’s View: 

Many customers initially assess a brand, based on colors alone. These impressions are made almost instantly. To deal with these quick judgements, it is best if brands follow and take advantage of the psychology of colors. 

Every color has a set of emotions and meaning attached to it. Brands can choose what emotions a customer must feel when they visit their website. For example, if they run an online grocery business, the use of green can induce feelings of freshness, nature, and health. The color alone will motivate customers to buy vegetables or food supplies from their website. 

Similarly, if a brand runs a tech company, then colors such as blue, white, and grey are recommended as they communicate advancement, innovations, precision, and industry. 

Every color has a story, and brands must carefully decide what story they want to tell. 

3. Helps Elements Stand Out:

Another significance of color is that it can help brands highlight specific objects. The more an item stands out, the more likely it is to be noticed. This advantage can help brands sell specific products/services. 

It is preferable to have one strong color that is attention-grabbing and effective, paired with subtle supportive colors. 

4. Simplifies Design Related Decisions: 

Other than running a website, brands are also constantly occupied in running an entire business. Large portions of their days are taken for decision making, planning, organizing, and leading. Spending long hours on just design and color palette is not an optimal use of time. 

Identifying a color scheme or palette saves several billable hours. Once the colors have been decided, all the design-related decisions become easy. Consequently, less time is spent on creating new pages for the website. 

Best Color Schemes for 2021

1. Shades of Red Paired with Muted Tones

Website Color Palettes
Courtesy 

For a trendy and catchy website, one of the best website color palettes are shades of red. Red is a popular color that several brands have incorporated in the last few years. The reason for this is that red is a dynamic color, popularly used to emphasize elements on a website. It is a bold color that gives a “pop”, adding life and excitement to a webpage. 

Since red is such a strong element, brands must never pair it with another strong color. For example, when red is paired with colors such as light green or bright yellow, the contrast doesn’t appeal to the customers. But if red is paired with muted and soft tones, then something truly aesthetic can be created. 

This color scheme works well since it adds elements of creativity and attraction. It will inevitably promote the brand’s identity in the market. 

2. Pink and Black 

For legibility and visibility, most people opt to write content in black for websites. A great way to bring more traction to websites is by pairing this black font with brighter color schemes. Shades of pink are good examples of this. Soft or bright shades of pink stand out behind jet black writings. These website color palettes draw a lot of attention and have a huge aesthetic appeal. 

Pink is often associated with only female customers, with the belief that it is a feminine color. This is far from the truth. Pink themed websites attract all genders because it is modern, chic, and artistic. 

Website Color Palettes

3. Soft Color Schemes

Several brands have taken their business to the next level with the adoption of soft color themes on their websites. Subtlety on websites is the trend this season. Many customers enjoy non-jarring designs since it gives them the mental space to focus on the product/service on the website. 

Soft tones work very well because they give the website enough white space. The user engagement increases due to the classiness and sophistication of the website. 

To match the overall design and theme, brands must ensure that the written content stays to a minimum, as too many words can reduce the customer’s interest in the website. 

Soft tones are best suited for fashion related websites. Clothes, jewelry, shoes, accessories, etc., can be easily highlighted in the presence of soft and subtle background colors. 

4. Retro Tones 

Website Color Palettes

Courtesy 

Retro color tones have made a huge comeback this season! With the widespread pandemic, several people have been left with feelings of nostalgia and memory of “the good old days”. These thoughts have definitely inspired old color schemes and “back to the basics” themes for website colors. 

Many top brands are using the western 80s and 90s color themes for their websites. They have also found great blends of the old and new to create unique themes like never before. 

Orange and reds are definitely a part of this trend as these two colors evoke feelings of warmth and nostalgia of childhood and teenage years. 

When brands are working with retro website color palettes, they must keep in mind who they are trying to reach. The design should match the target audience’s likes, preferences, and age group. For example, innovative tech companies using retro themes would never make sense! 

In Conclusion

Brands must ensure that no matter which palette they select, it should resonate not only with their brand image but also with the customers and target audience. They should choose website color palettes that maintain the attention of the customer during their visit to the brand’s page. 

In order to stand out, brands can also choose to select a different color scheme that hasn’t been used before in their niche/industry. They can test these new colors out and see if their customers are interested in them or not. 

If not, brands can simply swap those colors for new designs and themes. They must give themselves the time and opportunity to make their site as appealing and memorable as possible. 

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