Followers may come and go but Instagram branding goes on forever. Instagram is no more a destination for private accounts, it’s for a whole lot more. Businesses are slowly shifting to social media branding through Instagram. Many small businesses start their company through this social networking service.
Instagram has the highest engagement with followers of brands. It is a two-way communication model where brand followers can easily pose questions about products and services, and receive quick responses. This helps brands create personal interactions and relationships with their customers.
It is also the most visually and aesthetically pleasing platform which allows the website to revolve around imagery. Photographers, graphic designers, artists, and models have a great opportunity to grow their businesses and creativity.
As people move towards image-oriented content, Instagram receives 68% engagement between brands and users, while Facebook only receives 32% engagement for the same. With twice the engagement, Instagram becomes the perfect destination for digital branding.
With the help of Instagram branding, companies can share their business, connect with interested users, upload pictures of their products and services, and overall increase their Return on Investment.
The following are some tried and tested Instagram tricks and tips that will boost your brand and improve its image in the eyes of followers.
CREATE AN EXCLUSIVE BRAND HASHTAG
The most discussed Instagram tip is to create a hashtag that can exclusively be used by the company to share its messages and images. 95+ million posts are generated on Instagram every day and with the help of the hashtag system, the right content reaches the right people. These hashtags can be words, phrases, or titles that include the name of the brand or any brand-related lingo.
Customers may already have a brand hashtag they use online, without the knowledge of the company. The company can either join in the same hashtag or create a new one that fits their branding needs.
#brandname can be created by the company for Instagram branding. They can post images of their products and add the hashtag to their captions and bio. These hashtags are clickable which allows interested users to search for more products and reviews with the same tags.
For example, Sabyasachi has effectively used hashtags on its official Instagram page. Every post has #Sabyasachi, #TheWorldOfSabyasachi as common tags, and additionally, they add #BridesOfSabyasachi or #SabyasachiJewellery based on posts of bridal lehengas and jewelry. These hashtags are easily searchable and there are more than 500k plus posts with tags related to the company.
These hashtags help businesses categorize their posts, attract followers, increase overall engagement, reach the target audience, and strengthen their brand image. E-Commerce brands especially benefit from this Instagram trick.
CONTENT MANAGEMENT IS THE KEY
Aesthetics attracts the eye. It is fundamental to have a visually pleasing Instagram page otherwise no one is interested. Products generally appeal to customers when they look a certain way. It will be to the benefit of the brand if they come up with themes for their page, as it can help them market their products better.
In order to have a cohesive page, use the Instagram trick of filters. Filters can make or break the aesthetic of brands. Using one specific filter throughout the page can enhance the brand’s appeal.
The application of brand colors to the images posted on the page also has its benefits. Customers soon associate colors to brands, like red and blue for Pepsi. This association will trigger the customer’s memory about the brand whenever they see these colors, thereby creating a strong brand image.
PROMOTIONAL CAMPAIGNS OR CONTEST
Another great Instagram tip is to run a contest or create a promotional campaign. Promotional ads can include videos or posters that have a strong message about the brand or a cause it supports. The customers’ sentiments are targetted and they try to be a part of it by posting on their own feeds with relevant hashtags.
Contests on Instagram are generally well-received by users. These contests may range from giveaways to “posts pictures of yourself with our product and get 10% off on your next purchase.” Brands can give the users a particular hashtag they are supposed to use and they can include this tag on their bio as well. Rules can also be added in the description so the users know how they can enter the contests.
Several skincare brands organize contests for their followers in which social media influencers are asked to promote their products on their pages. These influencers test out the products and give reviews to their followers and persuade them to try it as well. The brand is then able to reach a larger audience who can learn more about their products and purchase them in the future.
Everyone likes free goodies, many interested customers come flocking to these contests and try to win gifts. It also helps in boosting sales of the company’s products. This further helps the brand engage with their clients on an intimate level.
OFFER SALES ON POSTS
A company’s Instagram branding can become impactful if they try to include sales for their products and services. Sales help in bringing traffic to the Instagram page and the number of followers increases as well.
The caption of the posts can include promotions and offers. Codes for availing discounts can be mentioned along with the terms and regulations. Users can visit the website that should be linked in the bio. This reduces the effort from the customers’ side.
Instagram stories can also be used to inform people about the sale. The sale can become more exciting if a time frame is established. For example, “the sale will last only 2 hours so visit our website now.” This will create excitement amongst buyers.
Instagram branding can uplift a business by creating a favorable image in the public’s eye. Companies that maintain a level of transparency with their followers have a good relationship with them and are more trustworthy and influential. Brand loyalty is soon established among product users. Their competitors in comparison, who don’t maintain an Instagram page are at a disadvantage.
It may take a while to figure out what is the best way to market a business on Instagram but with the help of the above 4 tips, companies can create a basic framework on what their focus should be. These tips will reduce the guesswork that they may have to sit through. Receiving the required traffic on these businesses may take a while but with the right Instagram tricks, the number of followers and posts will increase. The company will then easily be able to reach its goals.