Build Your Brand With Insta : 4 Tried-and-True Instagram Branding TipsMoshi MoshiMoshi Moshihttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
Followers may come and go but Instagram branding goes on forever. Instagram is no more a destination for private accounts, it’s for a whole lot more. Businesses are slowly shifting to social media branding through Instagram. Many small businesses start their company through this social networking service.
Instagram has the highest engagement with followers of brands. It is a two-way communication model where brand followers can easily pose questions about products and services, and receive quick responses. This helps brands create personal interactions and relationships with their customers.
It is also the most visually and aesthetically pleasing platform which allows the website to revolve around imagery. Photographers, graphic designers, artists, and models have a great opportunity to grow their businesses and creativity.
As people move towards image-oriented content, Instagram receives 68% engagement between brands and users, while Facebook only receives 32% engagement for the same. With twice the engagement, Instagram becomes the perfect destination for digital branding.
With the help of Instagram branding, companies can share their business, connect with interested users, upload pictures of their products and services, and overall increase their Return on Investment.
The following are some tried and tested Instagram tricks and tips that will boost your brand and improve its image in the eyes of followers.
CREATE AN EXCLUSIVE BRAND HASHTAG
The most discussed Instagram tip is to create a hashtag that can exclusively be used by the company to share its messages and images. 95+ million posts are generated on Instagram every day and with the help of the hashtag system, the right content reaches the right people. These hashtags can be words, phrases, or titles that include the name of the brand or any brand-related lingo.
Customers may already have a brand hashtag they use online, without the knowledge of the company. The company can either join in the same hashtag or create a new one that fits their branding needs.
#brandname can be created by the company for Instagram branding. They can post images of their products and add the hashtag to their captions and bio. These hashtags are clickable which allows interested users to search for more products and reviews with the same tags.
For example, Sabyasachi has effectively used hashtags on its official Instagram page. Every post has #Sabyasachi, #TheWorldOfSabyasachi as common tags, and additionally, they add #BridesOfSabyasachi or #SabyasachiJewellery based on posts of bridal lehengas and jewelry. These hashtags are easily searchable and there are more than 500k plus posts with tags related to the company.
These hashtags help businesses categorize their posts, attract followers, increase overall engagement, reach the target audience, and strengthen their brand image. E-Commerce brands especially benefit from this Instagram trick.
CONTENT MANAGEMENT IS THE KEY
Aesthetics attracts the eye. It is fundamental to have a visually pleasing Instagram page otherwise no one is interested. Products generally appeal to customers when they look a certain way. It will be to the benefit of the brand if they come up with themes for their page, as it can help them market their products better.
In order to have a cohesive page, use the Instagram trick of filters. Filters can make or break the aesthetic of brands. Using one specific filter throughout the page can enhance the brand’s appeal.
The application of brand colors to the images posted on the page also has its benefits. Customers soon associate colors to brands, like red and blue for Pepsi. This association will trigger the customer’s memory about the brand whenever they see these colors, thereby creating a strong brand image.
PROMOTIONAL CAMPAIGNS OR CONTEST
Another great Instagram tip is to run a contest or create a promotional campaign. Promotional ads can include videos or posters that have a strong message about the brand or a cause it supports. The customers’ sentiments are targetted and they try to be a part of it by posting on their own feeds with relevant hashtags.
Contests on Instagram are generally well-received by users. These contests may range from giveaways to “posts pictures of yourself with our product and get 10% off on your next purchase.” Brands can give the users a particular hashtag they are supposed to use and they can include this tag on their bio as well. Rules can also be added in the description so the users know how they can enter the contests.
Several skincare brands organize contests for their followers in which social media influencers are asked to promote their products on their pages. These influencers test out the products and give reviews to their followers and persuade them to try it as well. The brand is then able to reach a larger audience who can learn more about their products and purchase them in the future.
Everyone likes free goodies, many interested customers come flocking to these contests and try to win gifts. It also helps in boosting sales of the company’s products. This further helps the brand engage with their clients on an intimate level.
OFFER SALES ON POSTS
A company’s Instagram branding can become impactful if they try to include sales for their products and services. Sales help in bringing traffic to the Instagram page and the number of followers increases as well.
The caption of the posts can include promotions and offers. Codes for availing discounts can be mentioned along with the terms and regulations. Users can visit the website that should be linked in the bio. This reduces the effort from the customers’ side.
Instagram stories can also be used to inform people about the sale. The sale can become more exciting if a time frame is established. For example, “the sale will last only 2 hours so visit our website now.” This will create excitement amongst buyers.
Instagram branding can uplift a business by creating a favorable image in the public’s eye. Companies that maintain a level of transparency with their followers have a good relationship with them and are more trustworthy and influential. Brand loyalty is soon established among product users. Their competitors in comparison, who don’t maintain an Instagram page are at a disadvantage.
It may take a while to figure out what is the best way to market a business on Instagram but with the help of the above 4 tips, companies can create a basic framework on what their focus should be. These tips will reduce the guesswork that they may have to sit through. Receiving the required traffic on these businesses may take a while but with the right Instagram tricks, the number of followers and posts will increase. The company will then easily be able to reach its goals.
Google Virtual Visiting Card for India : Here’s How It WorksMoshi MoshiMoshi Moshihttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
Your people card on Google, yes, an International online Visiting Card that you can use in various ways.
On August 11th Google launched a new feature in India for ordinary people who want to add their name to Google search called “Add Me To Search”. This feature allows individuals to highlight themselves in search results like never before.
You must be wondering, how is it possible to find the right person or information that you’re looking for, as there are many people who share the same name and it is really hard to know who’s who on the internet!!
With this new Google feature ‘Add Me To Search’ now people can register their name profiles and make them appear against the name search queries. These are the Google visiting cards on Google SERPs (Search Engine Result Pages). It allows you to modify your appearance in the SERPs. You can add your name, hobbies, email address, phone number, social media links, and even your work profile.
Google Search Product Manager Lauren Clark said, “The new feature is aimed at helping the millions of individuals, influencers, entrepreneurs, prospective employees, self-employed people, freelancers or anyone else out there who wants to be discovered and help the world find them. Starting today, users across India can discover the People Cards on their mobile phones, in English,”.
“The safeguards include mechanisms to protect against abusive or offensive content and limiting the experience with only one People Card allowed per Google Account. For every new card, the user must authenticate the account with a unique mobile number,” she said.
Individuals cards are intended for entrepreneurs, performers, business professionals, consultants, freelancers or anybody hoping to develop their online presence.
Here’s how you can create your own ‘Google Virtual Visiting Card’
The individuals who want to make their own Google virtual visiting card can do so by either searching by their own name or entering a search query “Add Me To Search” in Google. You can’t do this on a desktop browser as of now, only the mobile browsers are supported right now.
Before you do that, ensure you’re marked in to the Google account which contains the data you wish to include in your card.
Search for ‘add me to search’ in your mobile browser and click on get started.
After you click on get started, Google will take you to the next page where you have to fill all your details like your name, location, occupation, education, hobbies, website link, social profile links, phone number, email id etc.
The more information you provide to Google it makes it easier for people to find you. Though some people don’t want to add their phone number in this case, it is mandatory for authentication purposes. It will prevent you from spammers who can create a fake person card with your name.
Fill all your details and click on preview, check all the details, and click on the Save button. Hurray! your person card is created successfully.
If you’re not located in India, No worries you can still create your people card by using a VPN.
This new feature by Google, like Lauren Clark said, is going to help so many freelancers, self-employed, entrepreneurs and startups. This can be a new way of branding, reaching out to your audience, and promoting your brand under your name. You’re just 3 steps away from your own Google Virtual Visiting Card, making your online presence with Google’s new virtual visiting card today.
What is virtual visiting card?
Google virtual visiting cards are virtual cards that can be created on Google Search. These cards are designed to help people who want to be discovered online and who want to share their work.
Why Companies Turn To Digital Marketing To Survive COVID-19Moshi MoshiMoshi Moshihttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
The ongoing Covid-19 pandemic has disrupted the functioning of the nation and many industries are still trying to cope with the New Normal. All companies are burdened due to the changing scenario and have been vigorously experimenting with new ways to stand out in the competitive market. They are trying to overcome challenges and implement uncharted routes to sustain and grow amidst the pandemic.
This unprecedented event has shown us real difficult times but privileged times as well. As they say, every problem has a solution. This pandemic has introduced us to a whole new world. While a few companies are fraught with uncertainty, most of the companies are becoming innovative and have utilized the lockdown situation to their privilege by shifting their businesses online. Advertising agencies have seen an upsurge in the number of queries related to digital marketing and have been constantly recommending solutions.
Why are companies moving to digital presence?
The current pandemic has definitely changed the entire marketing landscape and even traditional marketing solutions have shifted to digital marketing. Technology has proven to be a boon in such times for every individual and digital marketing has made things convenient for businesses due to many reasons.
Psychological impact on customers
Customers today are not comfortable venturing out. They are stepping out only in case of an immediate requirement. There is still a great sense of fear in people. And once the crisis resolves or rather gets easier on us, the psychological impact of the virus is bound to stay for much longer. The customers are still going to hesitate to visit the market place for any kind of shopping or other requirements. The entire consumption model will witness a change, pushing the customers to further resort to digital adaptation.
Retail has taken a major hit
With the entire nation going under lockdown; the businesses have taken a major hit. The current COVID-19 pandemic has highly impacted all the businesses, especially the ones that have had an only retail presence and no online presence. Digital marketing solutions have come to the rescue of these businesses. It provides them with a platform, to make their products and services visible.
Reach the right customers
The pandemic has minimized travel and also prohibited transportation for a few businesses, nationally and internationally. Due to this, it is difficult for businesses to meet their customers or explain their products. However, digital marketing simplifies the process for businesses to be able to reach their target audience in any location and from any background. It also allows the customers to surf online, as per their requirement in choosing the right product.
It is measurable and convenient
Having an online presence helps the audience understand your company objectives or brand offerings, which helps them to build brand loyalty and credibility. Today, customers want to visit your website and check your social media pages before making a decision. They want to check your reviews and potentiality.
Especially in the current times, customers want to know the safety precautions you are undertaking without visiting your store or office. And all this information can now be provided to them online, at the comfort of their home.
But the question that would arise would be why digital marketing when you already have loyal customers who would still purchase from you. Digital marketing will help you not only widen your reach but it also helps in evaluating and measuring your customer base. This in turn helps you come up with innovative ideas for the growth of your brand.
It is safe and accessible
Companies can be more accessible to the audience they are trying to reach. By having a presence on the web, your customers can reach you at any time and even now when the office is closed during the pandemic. By creating a website and implementing search engine optimization, social media optimization, search engine marketing, or social media marketing; your companies stand a better chance at garnering visibility. It also helps a company sustain itself in the competitive market since customers are able to find your business in the first few pages of Google Search and there are high chances of them reaching out to you before your competitor.
How digital marketing has helped a few businesses cope with the pandemic?
Out of sight is out of mind. With the current pandemic situation where most of the businesses are either working from home or non-operational; the only way right now to be in the sight is by being online. A few are still wondering, why digital marketing has become a fundamental need for most of the companies today, Digital marketing is definitely a requisite need today to reach out to your audience.
For instance, a few retailers like grocery stores and food retailers have been operational during the pandemic, but a few were still not able to meet the demands of customers entering the store due to the limited supply of the products. However, customers were able to find the products online. Brand’s online presence and delivery have really helped the customers acquire the necessary products.
Educational institutions and individual businesses have also taken to online presence and digital marketing. Digital marketing has not only helped them market their services to the right audience but also strengthen their brand image by providing the right information. Most of them have also taken to online teaching and are also releasing YouTube videos on various educational and informative topics. This has helped enhance their brand credibility.
There have also been businesses that have been existing for a really long period in the market and are used to retail presence. While it has been easier for startups to cope with the changing model, a few businesses are still trying to adapt to the change. We are all aware that changing a long term mindset is an extensive process and it is complex to break the barrier of culture change. This is where advertising agencies have been playing a major role in helping the businesses cope with the changing model and make them realize why digital marketing is now going to be a necessary marketing strategy. They have been using their knowledge and experience to not only help the business compete online, but have also been assisting them understand the online market.
How You Can Use Content Marketing to Help Your Brand SkyrocketMoshi MoshiMoshi Moshihttps://secure.gravatar.com/avatar/ac4c132f340a1c08106672a42225886f?s=96&d=mm&r=g
When last did you read, watch, interact with, listen to, or simply glance at something? Whenever you did that last, you most likely interacted with some form of Content Marketing (CM). This includes but isn’t limited to, an article, social media content, videos posted on any platform, and podcasts. CM surrounds us and is part of almost every tenet of our everyday lives. Therefore, as a brand, one must understand how to use it and as a consumer, one must be aware of how it influences you.
What is Content Marketing?
Content Marketing (CM) is yet another part of the Digital Marketing field, potentially one of the most important parts, one may say. CM has a variety of definitions, however, the essence of content marketing can be captured in the following sentence: The continuous process of strategically creating quality content and using it to deliver a message, or a variety of messages on behalf of a brand, for the audience to find relevant, consume, and share.
Marketing is a vast and endless field, content marketing has been a natural element since the beginning. However, understanding its role and influence in the field and on the brands that use it has been a more recent development, which brings us to focus on its optimization and growth. To fully understand how it can help your brand, it is imperative to first actually understand what it actually contributes to you.
What can it do for you?
There is a range of benefits to content marketing. As a brand, CM is like your one-stop shop for all things beneficial. With something for everything, CM takes on multiple forms to suit your needs and the interests of your audience. Be it monetary gain, a wider range of audience or something as simple as being reachable and relatable, social media and all other online platforms are the best way to go. However, to appease the traditional marketer, below are the benefits of CM:
Increased Leads and Conversions:
With the wide range and uncomparable accessibility provided by the digital world, CM finds its home in the comfort of multiple, varying platforms. This allows access to a plethora of consumers from varying demographic groups, leading to an increase in engagement as well as conversions.
Higher Returns on Lower Investments:
With CM and Digital Marketing, you have two options – to hire a professional agency or to hire professionals within your brand itself. Regardless of which option you choose, it will cost less than traditional and print marketing. The cost of a single hoarding can surpass the cost of running an advertisement on a platform such as Google and simultaneously increase your reach.
Mutually Beneficial Relationship with Audience:
Providing relatable and informative content helps establish a relationship with your audience. They find value in visiting your various online platforms and in interacting with your brand. Simultaneously, high engagement leads to high levels of sharing, leads, and conversions. All in all, benefitting both – your audience and your brand. This also helps increase customer loyalty, as your value-adding content leads them to believe that their growth and development is important to your brand, as it should be.
Tips and Tricks on having a Brilliant Content Marketing Strategy
Visuals and Infographics can be game-changers.
Writing relatable and shareable content will increase engagement.
Keep your content properly managed and have access to efficient management tools.
Create a link between varying Content Marketing platforms.
Use third-party, public platforms. Get your content out there, by using the resources available to you.
The curation of content is crucial and effective.
Fully understand and develop personas for your buyers/readers.
Make your content easily available, everywhere.
Repurpose your old content with a twist. Get the same message across, but in different ways.
Find your audience’s favorite spots and meet them there.
Write headlines worth a double-take. This decides how your content will be received.
Convey your message as a story-teller, not a boring lecturer. Fables are more loved than lessons.
How you can use it to benefit your brand
As interesting and vast as CM is as a topic, it serves no purpose if you do not fully understand how to use it and make the most of it. To help you fully understand this, the following brief strategy tips for each of these commonly used platforms for CM should provide a clear picture.
One of the best way of Content Marketing: Blogging
Create new, exciting and relevant content
Blogs are the most widespread form of content marketing in today’s world. While that makes it an obvious and imperative addition to your CM strategy, it also makes it hard to stand apart. Thinking of unique topics, creating unique content and eventually producing a product like no other is neither easy nor realistic. The best you can do is to take inspiration from existing content and find a unique perspective on it. Make sure you give it an exciting spin, and always ensure relevance. If your content does not add information and reliance on the lives of your audience, it serves no purpose. Always check your facts, plagiarism, and make sure you stand apart.
Make it SEO-friendly
Writing SEO-friendly content is the first step towards a successful CM strategy. Always ensure you conduct the appropriate and required amounts of keyword research and follow strict guidelines when writing your content.
Keyword Stuffing and other Black Hat SEO practices can cost your brand a lot if detected. Blogs are the most effective platform for SEO and help your website gain visibility on Search Engine Result Pages (SERPs).
Promote your Blog
Use various platforms to promote your blog. Be it a clear tab on your website or sharing a post on various social media platforms, when you write a blog, use it. Not only will this help gain readers, but it will also make your social media feeds and profiles more attractive to your potential customers, employees, and business prospects.
A mailer announcing your newest blog and a short description with a link to your blog on Twitter and LinkedIn and an Instagram story; that in itself should create a buzz and curiosity amongst the audience.
LinkedIn Content Marketing:
Industry Relevant Content
Make your content extremely relevant and informative for professionals and amateurs within your industry. Creating content that helps brands grow is highly welcome on various platforms and even more so on a platform such as LinkedIn. With relevant content, not only do potential employees and business prospects see the range of your knowledge and ability, but it helps gain shareability and popularity among a range of professionals. This may be sharing relevant news articles, industry updates and trends, or articles and content created by others. Anything that influences those within your industry and can make your brand’s content feed is relevant.
Promote your Content
Be it short review articles, creative campaigns or articles from your blog, make sure to post content of your own as well. While industry-relevant content is a brilliant way to find yourself on the radar of juggernauts within your industry, it is not enough to establish your identity. Take the time out to scour through competitors’ content and understand what your audience would be interested in. Strategize, schedule, and create content that lives up to the standard. While the articles you share may be lengthy, remember to keep your captions and posts short and sweet. Attention spans on platforms with a constant influx of information can be very short. Make it catchy, important, and unskippable.
Grow your Network
LinkedIn is a professional, business and employment driven platform. As a brand on this platform, your main focus should be to establish an identity that spreads far and wide within the industry.
Connecting with brands and individuals who play a part in your industry is one of many extremely important steps towards using content marketing to grow your brand. With the help of the LinkedIn algorithm, it is easy to find people that fall within various industry umbrellas. Use the resources available to you as a brand and as an individual representing the brand, and make the most of these connections. The right connections can help with sharing and promoting the content you post.
Twitter Content Marketing:
Use Content to Connect
Unlike LinkedIn, Twitter is the platform behind every major trend and the start of the most important revolutions. This is where brands find their identity and build a loyal following for every other platform. As a brand, you have the opportunity to use the content you share and promote to make a lasting impact. Be it in the professional sphere or the social sphere, Twitter offers you the opportunity to make a major difference in the growth trajectory of your brand.
Use the content you share to connect with your audience’s ideas, thoughts and trends without losing track of your brand and industry. Put your best content with articles, blogs and news that’s relevant. Always remember to keep it short and sweet in your posts and captions on Twitter. 280 characters may be the limit, but you’d be better off keeping it far lesser than that.
Promote your content
All social media platforms, if effectively utilised can be the biggest step towards promotion of your own content. As mentioned above, Twitter is the platform that initiates the most change in the world and brings brands to the center of everyone’s attention.
While retweeting content produced by stars of your industry is good, make sure you utilise what Twitter has to offer. Share, promote and post your own content, be it a post to celebrate any occasion with your audience or a blog that helps them understand the best way to grow as a brand or an individual in your industry.
Create Twitter Lists
As a Twitter user, you can create Twitter Lists, which is a compilation of various categories of profiles you can use to find, compare with, and share relevant content. You can create multiple lists such as “Competitors”, “Industry Leaders”, “Industry Updates”, so on and so forth to always stay updated and relevant.
This helps filter out the content you see when you visit a list. It helps you stay at the top of your game, see what you can produce to keep up with your competitors and leaders and helps you keep tabs on your industry.
Instagram: Content marketing
Carefully craft creatives
Instagram is a visually focused platform and your brand should embrace that in the best way. Create images, graphics, gifs, videos and other posts that make your audience pause their scrolling and read your content. While it is generally advised to keep your captions short and create convincing and engaging post copies, it is also okay to provide a little detail in your captions. Uniqueness, creativity and the ability to hone and appreciate a trend with your content are crucial factors for making an impact on Instagram. Use the right hashtags, follow the right pages and tags and keep your head above water when it comes to the constant,
Instagram TV, more commonly referred to as IGTV, is a standalone app created by Instagram itself that focuses mostly on video content. Ideal for businesses, brands and influencers, this platform presents a brilliant opportunity to create and distribute video content. With these videos being available on the original Instagram app as well, people and brands have been using it to connect with their followers and other wider audiences in the ‘Explore’ section. Creating reaction videos, tutorials, prank and challenge videos, IGTV has taken the visual content and digital marketing world by storm. Use this to your advantage. Be it live videos with people from within your company, are well-created animation videos with a clear message, make your impact now.
Use Insta Stories
Instagram Stories are uploads that stay at the top of our feeds for 24 hours. These can be images or videos and last for a maximum of 15 seconds. However, Instagram has made it possible for business profiles to use these stories to link anything they wish to promote to their followers and anyone else that views their story. With the ‘Swipe Up’ feature, you can link your new articles, blogs, or even your website and products to make it easy and accessible for your followers. Make sure the image/video that you use to link out is engaging, attractive, and intrigues those who view it. Always focus on what your audience would like to see, and what about the content you are offering them is attractive and engaging, or you may receive views but lose out on conversions.
YouTube: Content marketing
Create Diverse Content
Youtube is a limitless abyss of content and information. With absolutely no end to the kind of content available on this platform, standing apart, being noticeable, and bringing something new to the table is difficult, to say the least. Therefore, when creating videos for this mammoth platform, make sure you create a range of diverse content for varying audiences.
Youtube is used by people of all demographics and if you want to make a lasting impact, you will use that to your benefit in the best possible way. Your channel should be equipped with informative, helpful and creative content, so your followers know where to be when they want good content within your field. If you take your blogs and turn them into talks, record videos with your employees, make yourself a human and interactive platform, you’ll be the next big thing in your field.
Link it to your website
Use this platform to create brand awareness and awareness about all your other platforms, particularly your website. Using videos on your website has been highly beneficial in giving visitors a reason to stay. Make your Youtube videos visible on the website and make your website available on your Youtube videos. Provide your audience with the opportunity to explore your company further, maybe even visit your blog and see what more you have to offer. Ensure that you do not compromise on the quality of your website, your blog, and most definitely do not compromise on the quality of your videos. Creating a lasting impact in today’s world is difficult but can be done; ensure that you do your research and make the effort to do so.
Content Marketing is one of the oldest fields and yet one of the youngest in the world of marketing. Grabbing onto this opportunity while you can and making an impact, is easy in the digital world. So, what is stopping you?
Refer to major digital marketing agencies and communication companies and see what they have to offer in terms of information and guidance for the growth of your brand. Seize the day, Carpe Diem, take the chance while you can, and in due time you will be the brand people refer to when learning to grow effectively.
What is content marketing in simple words?
Content marketing is a strategic marketing approach involves creating, distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and, ultimately to drive profitable customer action.
What are the types of content marketing?
There are various types of content marketing like blogging, podcasting, infographics, emails, ebooks, lead magnets, visual content.
How effective is content marketing?
Content marketing is the most effective tool as it generates more than 3 times as many leads, it is easy to begin, and popular with consumers.
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