Twitter first introduced social media hashtags in 2007. Hashtags are used to categorize social media content into easily navigable lists.
Whatever social media channels your company utilizes as a part of its social media campaign, learning how to hashtag can help improve your brand’s contribution to social media.
This article brings out the fundamentals of using social media hashtags successfully, how do hashtags work, and why you should use them.
What is a hashtag?
A hashtag(#) is a content identifier. It lets those who are interested in a specific topic easily find content on the same subject.
Hashtags are often used on social media platforms. They rocketed to fame on Twitter. However, you can even use hashtags on other social platforms, such as Instagram, Facebook, Pinterest, and Google+.
Basics of Hashtag
1. They usually start with #, but they won’t work if you use space, punctuation, or symbols.
2. Make sure the accounts are open to the public. Otherwise, any non-followers cannot see the hashtagged content you post.
3. Don’t put too many words together. Well, the best hashtags tend to be fairly short and easy to remember.
Why should I use hashtags?
1. Increased connection with your followers:
Using hashtags in the posts implies taking part in a discussion on the social media platform. And most significant of all, it makes your posts visible in the discussion.
This will contribute to greater interaction, increasing the brand’s social network participation by shares, likes, comments, and new followers.
2. An opportunity to establish your brand:
Creating a branded hashtag can be an efficient way to promote your brand and engage in conversation.
3. A way of conveying support for social concerns:
Using a hashtag that is related to a topic beyond your brand is a way to rally for a significant cause or issue.
4. Add context to the post on social media:
You don’t have a ton of space on Twitter to write a caption. You’ve got 280 words, to be precise. Longer captions are not necessarily the most powerful on Instagram. The same thing for Twitter, Instagram, LinkedIn, and some other platforms — sometimes less is better.
Using a hashtag can be an easy way to contextualize what you’re thinking about, without wasting valuable characters or making lengthy captions.
5. Help the target audience find you:
Users will follow hashtags as well as other accounts on Instagram and LinkedIn. Using a few common hashtags can be a great way to help new users discover your brand.
For example, if you use #adagency on your Instagram posts, anyone who follows the hashtag will see your recent post on their page. You may be able to attract some new followers this way.
Ways to Find the Best Hashtags:
1. Track influencers and competitors in social media:
Start with a comparative evaluation of social media. Gather intel about your competitors and any important influencers within the niche of your company.
Please note which hashtags they use most frequently and how many hashtags they use in each of their posts. This will help you understand how your competitors communicate with your shared target audience and what keywords they prefer to use.
2. Use of tools like AllHashtag
AllHashtag can help you find the best Twitter hashtags or Instagram hashtags for your brand. With this tool, you can check for any hashtag and see how popular it is.
3. Related Hashtags:
If you already have a clear understanding of which hashtags perform well for your brand, consider utilizing related hashtags. These might be a little more specific than the popular hashtags you’re already using, which might help you connect to a more targeted audience.
Instagram shows the related hashtags just above the “Top” and “Recent” tabs when in the Instagram Explore section.
4. Analyze which hashtags have been popular in past posts:
Keep note of every hashtag you used on past posts. Analyze which topics were the most successful, and see if there’s a theme in the hashtags you’ve used.
If you find that some of your most popular posts still include any of the same hashtags, make a point of using them in your future posts.
How to use hashtags on every platform:
Let’s find out quick, easy-to-read tips for using hashtags on various social media platforms.
1. Hashtags on Twitter:
The optimal number of hashtags to be used is 1-2
You can use hashtags anywhere on your Tweets. Using them to highlight a keyword at the beginning of the tweet, at the end of the background, or in the middle of your post for highlighting a keyword.
You can also add hashtags in your comments when you retweet, in your replies and in your Twitter bio.
You may also type the hashtagged keyword in the Twitter search bar to search the hashtagged content.
Find trending hashtags in Twitter’s trending topics. Technically, you can use as many hashtags as you want in a Tweet, under the 280 character limit. Yet Twitter advises that no more than two be included.
2. Hashtags on Facebook:
The optimal number of hashtags to be used: 1-2
Hashtags can be used in any part of the published Facebook post or comment.
Hashtags are often useful for grouping posts by theme or topic in private Facebook communities.
You may also check for a hashtag with the Facebook search bar.
Tap on the hashtag to discover Facebook posts using the same hashtag.
3. Hashtags on Instagram:
The optimal number of hashtags to be used:5-10
Learning how to hashtag on Instagram is very essential, as a post with at least one Instagram hashtag receives 12.6 percent more engagement than a post without a hashtag. Include hashtags after publishing a great Instagram caption. You can also include hashtags in the comments section as you interact with your fans. You can use up to 10 hashtags in your Instagram posts. It is also possible to include hashtags in the Instagram Bio profile of your brand.
You can also search for hashtags in the Instagram Explore section.
Follow the hashtags. This means that the content of any creator will appear in your feed as long as it includes the hashtag that you follow.
4. Hashtags on Youtube:
The optimal number of hashtags to be used: 2-3
Add a few hashtags to your brand’s YouTube video title or description.
Tap on the hyperlinked hashtag to see a list of other videos that use the same hashtag as well.
5. Hashtags on Linkedin:
The optimal number of hashtags to be used: 1-2
You can incorporate hashtags both in the published post to LinkedIn and in the LinkedIn article that you publish. Also, you can search for hashtags using the search bar of the platform.
See trending LinkedIn hashtags in the “News and Views” section of the home page.
6. Hashtags on Pinterest:
The optimal number of hashtags to be used: 2-5
When using Pinterest for business, use Pinterest hashtags when writing a description of Pin. Consider Pinterest as a search engine. Use hashtags that are searchable and contain important keywords.
Hashtags are an incredibly common feature of most social media platforms and can be used by brands in their marketing strategy for reaching out to more people. A creative ad agency can help your brand to reach the next level, it’s important to make sure you use the best tools to research, create, and monitor all the popular hashtags associated with your brand.