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July 2020

how do hashtags work

How to Use Hashtags: A Simple and Quick Guide

How to Use Hashtags: A Simple and Quick Guide 512 288 Admin

Twitter first introduced social media hashtags in 2007. Hashtags are used to categorize social media content into easily navigable lists.

Whatever social media channels your company utilizes as a part of its social media campaign, learning how to hashtag can help improve your brand’s contribution to social media. 

This article brings out the fundamentals of using social media hashtags successfully, how do hashtags work, and why you should use them.

What is a hashtag?

A hashtag(#) is a content identifier. It lets those who are interested in a specific topic easily find content on the same subject.

Hashtags are often used on social media platforms. They rocketed to fame on Twitter. However, you can even use hashtags on other social platforms, such as Instagram, Facebook, Pinterest, and Google+.

Basics of Hashtag

1. They usually start with #, but they won’t work if you use space, punctuation, or symbols.

2. Make sure the accounts are open to the public. Otherwise, any non-followers cannot see the hashtagged content you post.

3. Don’t put too many words together. Well, the best hashtags tend to be fairly short and easy to remember.

Why should I use hashtags?

1. Increased connection with your followers:

Using hashtags in the posts implies taking part in a discussion on the social media platform. And most significant of all, it makes your posts visible in the discussion.

This will contribute to greater interaction, increasing the brand’s social network participation by shares, likes, comments, and new followers.

2. An opportunity to establish your  brand:

Creating a branded hashtag can be an efficient way to promote your brand and engage in conversation.

3. A way of conveying support for social concerns:

    Using a hashtag that is related to a topic beyond your brand is a way to rally for a significant cause or issue.

4. Add context to the post on social media:

You don’t have a ton of space on Twitter to write a caption. You’ve got 280 words, to be precise. Longer captions are not necessarily the most powerful on Instagram. The same thing for Twitter, Instagram, LinkedIn, and some other platforms — sometimes less is better.

Using a hashtag can be an easy way to contextualize what you’re thinking about, without wasting valuable characters or making lengthy captions.

5. Help the target audience find you:

Users will follow hashtags as well as other accounts on Instagram and LinkedIn. Using a few common hashtags can be a great way to help new users discover your brand.

For example, if you use #adagency on your Instagram posts, anyone who follows the hashtag will see your recent post on their page. You may be able to attract some new followers this way.

Ways to Find the Best Hashtags:

1. Track influencers and competitors in social media:

Start with a comparative evaluation of social media. Gather intel about your competitors and any important influencers within the niche of your company.

Please note which hashtags they use most frequently and how many hashtags they use in each of their posts. This will help you understand how your competitors communicate with your shared target audience and what keywords they prefer to use.

2. Use of tools like AllHashtag

AllHashtag can help you find the best Twitter hashtags or Instagram hashtags for your brand. With this tool, you can check for any hashtag and see how popular it is.

3. Related Hashtags:

If you already have a clear understanding of which hashtags perform well for your brand, consider utilizing related hashtags. These might be a little more specific than the popular hashtags you’re already using, which might help you connect to a more targeted audience.

Instagram shows the related hashtags just above the “Top” and “Recent” tabs when in the Instagram Explore section.

4. Analyze which hashtags have been popular in past posts:

Keep note of every hashtag you used on past posts. Analyze which topics were the most successful, and see if there’s a theme in the hashtags you’ve used.

If you find that some of your most popular posts still include any of the same hashtags, make a point of using them in your future posts.

How to use hashtags on every platform:

Let’s find out quick, easy-to-read tips for using hashtags on various social media platforms.

1. Hashtags on Twitter:

The optimal number of hashtags to be used is 1-2

You can use hashtags anywhere on your Tweets. Using them to highlight a keyword at the beginning of the tweet, at the end of the background, or in the middle of your post for highlighting a keyword.

You can also add hashtags in your comments when you retweet, in your replies and in your Twitter bio. 

You may also type the hashtagged keyword in the Twitter search bar to search the hashtagged content. 

Find trending hashtags in Twitter’s trending topics. Technically, you can use as many hashtags as you want in a Tweet, under the 280 character limit. Yet Twitter advises that no more than two be included.

2. Hashtags on Facebook:

The optimal number of hashtags to be used: 1-2

Hashtags can be used in any part of the published Facebook post or comment.

Hashtags are often useful for grouping posts by theme or topic in private Facebook communities.

You may also check for a hashtag with the Facebook search bar.

Tap on the hashtag to discover Facebook posts using the same hashtag.

3. Hashtags on Instagram:

The optimal number of hashtags to be used:5-10 

Learning how to hashtag on Instagram is very essential, as a post with at least one Instagram hashtag receives 12.6 percent more engagement than a post without a hashtag. Include hashtags after publishing a great Instagram caption. You can also include hashtags in the comments section as you interact with your fans. You can use up to 10 hashtags in your Instagram posts. It is also possible to include hashtags in the Instagram Bio profile of your brand.

You can also search for hashtags in the Instagram Explore section.

Follow the hashtags. This means that the content of any creator will appear in your feed as long as it includes the hashtag that you follow.

4. Hashtags on Youtube:

The optimal number of hashtags to be used: 2-3 

Add a few hashtags to your brand’s YouTube video title or description.

Tap on the hyperlinked hashtag to see a list of other videos that use the same hashtag as well.

5. Hashtags on Linkedin:

The optimal number of hashtags to be used: 1-2

You can incorporate hashtags both in the published post to LinkedIn and in the LinkedIn article that you publish. Also, you can search for hashtags using the search bar of the platform.

See trending LinkedIn hashtags in the “News and Views” section of the home page.

6. Hashtags on Pinterest:

The optimal number of hashtags to be used: 2-5

When using Pinterest for business, use Pinterest hashtags when writing a description of Pin. Consider Pinterest as a search engine. Use hashtags that are searchable and contain important keywords.

Final Thoughts:

Hashtags are an incredibly common feature of most social media platforms and can be used by brands in their marketing strategy for reaching out to more people. A creative ad agency can help your brand to reach the next level,  it’s important to make sure you use the best tools to research, create, and monitor all the popular hashtags associated with your brand.

pinterest for business

Pinterest for Business – The Beginner’s Guide

Pinterest for Business – The Beginner’s Guide 512 288 Admin

Have you been using Pinterest for your business? If not, it’s time to put some stock into your social media strategy

Pinterest is a lot more than a visual search engine. Pinners come to this platform for inspiration for their interest and hobbies as well. 

Presently, Pinterest has more than 320 million monthly active users. Isn’t that number enough to convince you to start using this platform for your business? 

Why should Pinterest be added to your marketing strategy?

Pinterest is more of a digital scrapbook with many helpful and fun features. It is a social media platform that was designed to save and discover information using images and videos in the form of a pinboard. 

Here are some top reasons that make Pinterest marketing right for your business

1. Pinterest has more than 320 million monthly active users worldwide. 

pinterest for business

2. Women rule on Pinterest. More than 66% of Pinterest’s base is female. In the United States, 8 in every 10 mothers is on this network.

3. The only Social media network that offers visual search. And the majority of the crowd prefer making any search through images. 

4. Pinterest isn’t a platform of pictures only. According to Pinterest, 89% of US Pinners use Pinterest for motivation in their way to buy. Also, it’s not simply the motivation that shoppers are searching for. 47% of Pinner’s sign onto the site explicitly to shop, making it multiple times more compelling at producing deals than other social platforms.

5. Companies use pins for brand exposure. Businesses link their pins to the website.

6. Now, this is one of the most important points. Advertising. You can promote your pins. Promoted pins look like native pins. Pinterest advertising is pretty affordable. The audience can be targeted depending on the geographical area and obviously depending on the topic and keywords used. Ads are also re-pinned by the pinners, that’s additional exposure for the ads without paying for it.    

7. Pinterest Analytics. You can track who is viewing your page and pins. It also gives you information about the audience demographics, the devices your visitors use, and your most popular pins.

Setting up a Pinterest Business Account

There are three ways to create a Pinterest Business Account. 

  • Add a business profile to your Pinterest account
  • Create a new business account
  • Convert a personal account to a business account.

We’ll discuss it from scratch because most of the steps are the same.

1. Go to pinterest.com/business/create 

Log out first if you have a personal account. Then Enter an email and password and then click Create Account.

pinterest for business

2. Add your business name after choosing the language and location. Select the appropriate category for your business and add the website link.

3. Connect your other social media accounts. This will let the pins from connected sites attribute to the Pinterest account. Moreover, tracking of related analytics could also be done. 

4. Click on the pencil icon to edit your profile besides your name. It automatically pulls the name from your email. Add a profile picture of dimension 165*165 pixels that represent your Brand. Try including a few keywords in the about description. 

5. In the left-hand menu click on Claim to claim your website. Doing this you will be able to track website analytics. 

6. Create a Pinterest board from your profile by clicking on the plus sign. Add a title and then click on the pencil icon on that particular board from your profile. Add a description inclusive of keywords. Select a proper category for your board. This will enhance the Search engine optimization. Upload an image for the cover photo and save it.
7. Start creating your Pin. Click on the plus icon in the upper right corner from your dashboard. Including keywords and hashtags, add a title and description to it. Also, include a destination link. Finally, add an image or a video. Hit publish and add it to the board you want to. 

8. Add a cover picture to your profile. Click on the pencil icon above the image from your profile page. It automatically picks creatives from the pins or the boards. 

9. Add a Pinterest tag to your website if you wish to advertise on Pinterest. This will help in conversion tracking and understand what the audience tends to do on your site. 

Conclusion

Congratulations! You’re ready to break the internet with all your pins. Start attracting followers, driving traffic, and increase sales from your Pinterest account. 

And you don’t have to worry if designing images isn’t your expertise. Let our professionals take care of that. Feel free to connect to know more about Pinterest marketing. 

What are you waiting for? Let’s start pinning!

Guide to Use Quora for Marketing – Quora for Business

Guide to Use Quora for Marketing – Quora for Business 512 288 Admin

Debating about your favorite TV shows, or movies, or the Economy, or the Market?

Here’s the perfect platform, open for questions and answers regarding your interest – Quora!

Quora is a platform that not only answers questions about Disney characters or your health but even considers the business perspective of your interests.

Quora can also be a podium for pitching business ideas or starting a revolution in the world of marketing strategies. 

If you are looking to build your brand as an expert in your niche or industry, one great approach to do so is to answer questions on Quora. Regardless of whether you’re an expert on a particular topic, odds are you still know more than others. Quora is a powerful platform to start marketing and reach your brand’s audience. 

This question and answer network allows you to connect and communicate with a worldwide audience in order to widen your reach for ideas and creations. Learn how to get the most out of Quora, from creating the best profile to submitting the perfect answers.

Here are some ways to fire up your marketing strategies with Quora

Why Marketers should be using Quora?

Quora is directed by the goal to share and grow the world’s knowledge online. Knowledge exists in a lot of places—books, podcasts, and everywhere on the Internet. It goes beyond hard truths and facts about the universe.

Quora connects people who have the knowledge through Artificial Intelligence and advanced machine learning to those who need it. It works in a way that the right people get the right answer to the right question at the right time.

The more you use the platform the more Quora learns about your expertise and passes you the questions that you are equipped to answer. Work on getting upvotes and support for your answers to increase your visibility in Quora. That can be achieved when you practice answering questions as rapidly as possible after they’re posted. The askers will be more likely to upvote your answer or engage with you if they get an answer immediately. 

Here are some of the most significant benefits of using Quora for your marketing strategy: 

1. Position your brand as a leader in your industry

This Social Media Platform is basically set up to increase the credibility and position of you as a leader in your industry. You can’t build your image in a day, but everyone starts with 0 followers. It doesn’t matter if you’re CEO of one of the big 4 companies or a school student writing from your mom’s basement.

Coming up with the best answers, seeking out relevant questions, and creating the perfect profile is the best way to position yourself as a thought leader on Quora.

Topics on this platform range from anything to everything – be it shopping, cooking, advertising, or just about anything else you can think of. The users who answer these questions are often qualified in those subject matters. 

Quora has become a go-to source for the people who want their questions to be answered by experts.

So, if you start coming up with insightful answers to their questions on a consistent basis, users will start to seek your expertise frequently and that can lead to growth from 0 to thousands of followers in a short period.

2. Drive high-quality traffic

Don’t be a salesman, rather use Quora as an educational opportunity. This can be one of your best marketing strategies. You can gain a ton of traffic to your website and have consistently insightful answers across the board.

When the audience finds your answer helpful, they usually end up clicking through the link to learn more about your company.

Again there are answers with direct links posted to websites. This is one of the most hated mediums of promotion – blatant shameless promotion.

For instance: 

  • “Click on this link to find the answer.”
  • “Get an answer on my website___”
  • “Read my blog ___”

These kinds of answers will get you little to no traffic from Quora to your website.

Here’s an example of a spam answer:

The answer was collapsed and the user was marked spam by the Quora privacy and policy team. 

The correct method of driving traffic to the website is by writing helpful, sincere answers and then sharing links at the end of the answers. 

Once you start writing good answers, Quorans will be convinced about your credentials and your knowledge of those particular sectors. 

You can mention your link in the following ways:

  • “I provide similar Branding advice at ____”
  • “I provide similar views at “My Blog Name”

Try answering this way, you’ll see 8 out of 10 readers might visit your site for further information. 

Here’s the right method to get Quora traffic:

  • Write an insightful and well-researched answer.
  • The answers will establish your authority as a knowledgeable personality on those subjects.
  • Paste your link at the end of the answer.

Again, don’t make the mistake of self-promotion. Quorans hate self-promotion. You might end up receiving downvotes.

3. Content Marketing

Quora is an incredible tool for valuable content marketing. 

Quora gives exposure to your blogs by distributing and amplifying the content. The content on Quora that is indexed by Google is evergreen. Unlike Social media posts, your posts on Quora can appear even 20 years from now.   

You can take 100-200 word snippets of the content from your website and direct readers to visit your site by adding “Visit our blog to get more information”. Or you can write an original response to the questions.

But, if you’re reusing the existing content don’t forget to add quotation marks or brackets. This aids Quora’s machine learning system in identifying the originality of answers, which would otherwise be flagged or removed. 

Quora is a great platform to learn and understand your audience and the questions they have with them.

Moreover, It is the perfect place for content research also. Enter the keywords in the search bar and find all the relevant streaming questions and topics.

Quora will help you understand your target audience better and the type of questions they have and what content you can come up with that can be of use to them.

4. Search Visibility

Quora questions are searchable through search engines like Google. The content you post here remains evergreen, taking people back to your website whenever a problem is trending.

Moreover, you can earn mentions in other publications as well. Your reach with the help of quora can extend beyond the website’s user base. A huge number of sites now are sourcing content from Quora. 

Let’s take the example of Forbes.com, the search for ‘frobes.com’ shows a large number of posts that appeared on site.

quora for business

5. Increase your reach with Quora Ads

Once you are well established and have gained credibility on Quora, you should start promoting your answers. You have the option to boost your answers for a certain amount of fee and set ad perimeters around it. For example, you can promote a review your customer has given about your brand and any other great answer about your services.

Promoting your answers on Quora is a good move to increase your company or your reach.

quora for business

To start with Quora ads, you need to set up an ads account, just as you would do it for Facebook to boost a post. You will have to define the target budget and promotion period. You can also define a target audience and location as well.

There are different kinds of targeting that quora offer. You can run contextual-based advertising placements that target everyone who has shown an interest in specific topics. 

Then again there is behavioral targeting based on what Quorans have engaged within their past activities, and targeting based on keywords.

Also note that advertisers cannot target the keyword in answers, only in questions.

When an answer is promoted, the question along with it also gets highlighted. The question and answer appear in a pair as a native post in the feeds of the users. The only thing that makes it different is that it will be tagged as “sponsored” along with the name of the brand or company. 

Promoting answers is not only one type of ad that Quora offers, but advertisers can also create text and image ads. 

Wrapping up

Phew! 

Did we cover a lot of ground? I hope your head is not spinning! 

If you think we have done a good job with this article, equip yourself to take advantage of the marketing opportunities that Quora offers.

There’s no doubt that Quora can be one of the best platforms for building a loyal audience and generating leads.

So what are you waiting for? Start making Quora part of your funnel and hop to it!

How to Create a Facebook Page and Set up Business Manager Account in just 5 steps

How to Create a Facebook Page and Set up Business Manager Account in just 5 steps 512 288 Admin

People are assuming that Facebook is dying because of the news feed algorithm, and it is becoming harder every day to get more likes on Facebook.

I disagree!!

Facebook is always the best social media platform to reach a wide audience in less time, effort, and money. Creating a Facebook page is not at all difficult – collect all the business information address, pin code, phone number, brand name, logo, cover photo, etc. and start creating a page by following these simple steps. 

If you need some motivation to get started, think about the 2.5 billion people who use Facebook every month and more than 140 million other businesses that already use Facebook to promote their business and to connect with the massive audiences. Your interaction on social networks gives your customers a glimpse of you & your brand, it will help to increase loyalty and make them more likely to recommend your services and products. 

As per the Facebook survey, it is clear that people like to interact with their favorite brand on Facebook than on other social media marketing channels. 

Follow these 5 steps to learn Facebook page creation and setting up FB business manager account: 

Step 1: Creation of Facebook business page:

  • To create a Facebook business page you have to log in to your Facebook account, on the top right corner you will see the “Create” option. 

fb business manager account

  • After clicking on the Create button, you can see various options such as page, ad, group, event, fundraiser, click on the “Page” option. 

fb business manager account

  • Then you will have 2-page category options, “A business or brand” & “Community or public figure” most of the businesses use the business or brand category. 

fb business manager account

  • Fill out the basic information of the brand like the page name and the category of your brand. Select the category which is best suited to your business. For example, if my brand name is “Spark On Fitness”, I have selected the Gym/Physical fitness center as my brand category and click on continue.

fb business manager account

  • Then you have to upload a profile and cover photo of your brand. Businesses generally put their logo as the profile picture. Image quality should be good as it reflects the quality of what your brand offers. 

  • And Hurray!  your page is created now you can add additional information about your brand by clicking on the edit page info button and also you can add a button to your page like send a message, call now, send mail, contact us, etc. 

Step 2:  Promoting your business page:

You can invite your friends to like your page by sending them invitations. Your existing Facebook friends can provide you a good initial base of likes on your new Facebook page. Invite as much as you can to gain more page likes. Further, you can run a page like a campaign to get more page likes but for that, you have to pay some amount to Facebook. 

Step 3: Facebook Business Manager Account:

Facebook introduced “Business Manager Accounts” for companies to manage and organize their Facebook pages and to advertise on Facebook. It is a free tool developed by Facebook. With this you can create campaigns and promote your business, you can even track and manage your ads performance. Create your Facebook business manager account by following these simple steps:

Creation of  Facebook business manager account- 
  • To create a Facebook business manager account, first, you have to open your Facebook business manager. Go to Business.facebook.com, you can see the “Create Business” button on the top right, corner clicks on that button and you will see another dialogue box. Fill the required details: your business and name, your name and business email ID and click on continue, and fill the business details. 

  • Now, you have to verify your account, so go to your registered email account, and under social mails, you will receive a verification mail from Facebook confirm & verify that mail. 
  • Your Business Manager account is created, now you have to create an ad account in your Facebook business manager account. On the left side under accounts, you can see the Ad account option click on that and then click on the Add+ button in the center of the screen. 

You can see a few options like: “Add an Ad account”, “Request access to an ad account” and “create a new ad account”, click on the third option to create a new ad account. 

fb business manager account

  • Fill out the details name of your brand, select the currency and time, and click next. 

  • Now you have to select one option your account will be used for either “My business” or “Another business or client” and click on “Create”.

  • Now you can add people and set permissions to access your manager account and click on assign. 

fb business manager account

Step 4: Linking your Facebook business page to your FB business manager account:

  • To add a page in your business manager account, on the left side under the account section there is page option, click on that and then click on Add+ button on the center of the screen. 

You will see 3 options you can select any one of them as per your choice. Here you can add an existing page, you can request access to some other page or you can create a new Facebook page from this option, here we have to add our existing page which we have already so click on Add a page option. 

  • Now to add a page you have to enter the page name or page URL and select the page and click on add page. 

fb business manager account

  • You can add as many pages as you want in this manager account by clicking on the Add page option. 

Step 5: Adding the payment method in Fb business manager account-

You have to add payment method in the Facebook business manager account to runs ads, to add the same under the payment category on the left side click on the add payment method and fill out the card details, select country and currency and click on continue and you’re done with adding payment. Now you can run your Facebook ads and generate good revenue out of it. 

Final thoughts:

If you don’t have your Facebook business page and manager account, create your own today, and promote your business. With the steps outlined above, you have everything you need to get started on Facebook as a business.

photographic gear

How To Use Various Kinds Of Photographic Gear

How To Use Various Kinds Of Photographic Gear 800 450 Admin

Since the first photograph was taken in the mid-1800s, numerous photography strategies have endeavored. Some have been effective and molded the future of photography, while some have been forgotten or outlawed. These old, bombed photography strategies teach us a great deal about where photography culture has originated from, and where it’s going.

What is Photography? 

Photography is the art of catching the light with a camera, by means of a digital sensor or film, to make a picture. With the correct camera gear, you can even photo frequencies of light invisible to the human eye, including UV, infrared, and radio. The first photo was caught in 1826 by Joseph Nicéphore Niépce in France. It shows the top of a structure lit by the sun. 

Colored photography began to get famous and available with the arrival of Eastman Kodak’s “Kodachrome” film during the 1930s. Prior to that, practically all photographs were monochromatic. 

There are 7 primary standard principles of photography: contrast, pattern, balance, unity, movement, rhythm, and emphasis.  They are significant for uniting the segments of a picture and making a story inside it. These principles rely on elements like colors and textures as well as on the lines, space & value. 

In this article, we will be focusing on photography gear and photography equipment.

Let’s begin!

All the hardware used to produce photographic images is termed as photography gear or equipment. This may include cameras, lenses, tripods, camera straps/slings/, flashes, light stands, SD cards, backdrops, batteries, bags, etc. 

| Camera tripod: 

Barely any camera accessories are as adaptable and vital as a tripod. Regardless of whether you’re shooting a scene, representation, night, road, event, or product photography, you’re going to require a tripod sooner or later. Tripods are very helpful in low light settings as the stability of a tripod permits you to take longer-introduction shots with no camera shake. This security is additionally crucial for things like night sky photos and evening time selfie shots. 

photographic gear

| Prime lens: 

This just applies to DSLRs and mirrorless cameras. As you progress in your photography skills, you’ll wind up storing up a lot of various lens types that let you take a wide range of shots. However, toward the beginning, you’ll be in an ideal situation beginning with a single prime lens. (A prime lens is a lens that doesn’t zoom.)

photographic gear

Why a prime lens? Since the powerlessness to zoom can teach you a great deal about appropriate organization methods. With a fixed camera lens, you need to thoroughly consider your shots more, which extends your skills and encourages you to improve quicker. 

For Canon and Nikon, the 50mm f/1.8 prime lens is the least expensive everything being equal, making it extraordinary first of all. However, if your camera has a crop sensor (which most passage level DSLRs and mirrorless cameras do), and if you can bear the cost of spending more, we prescribe a 35mm prime lens since it’s commonly progressively flexible.

| SD memory cards: 

For photography, it’s smarter to have a bunch of small SD cards “rather” than one big SD card. That way, if a card ever gets corrupted, you still have other images that you can utilize. There’s nothing more terrible than not being able to shoot because your only card died. Ensure you purchase the correct sort of SD card for your kind of photography. 

You can go with transcending 32 GB Class 10 Memory Cards, which are big, quick, and cheap. You should also consider getting a Water-Resistant SD Card Holder Case to protect your memory cards, both for capacity and for travel.

photographic gear

| Remote shutter release: 

A remote screen shutter lets you “take a shot” without genuinely contacting the camera body, which takes out the potential for camera shake and inadvertent blurring. It’s regularly utilized related to a tripod. There are two sorts of remote screen shutters —wired and wireless. Further developed remotes have additional highlights like half-press support, built-in-timers, and LCD screens.

This Neewer Shutter Release Remote Control gives a ton of bang to your buck, however, note that you’ll need to purchase a remote that is perfect with your specific image of the camera (Canon, Nikon, Pentax, Sony, and so on).

photographic gear

| External flash (Speed light): 

Every Photographer needs flash eventually, even if they don’t plan to shoot in the dark – but, don’t utilize the inherent flash on the camera body. It’s just nothing more than a bad memory. Rather, spend a little extra on an external flash unit (additionally called a Speedlight or flashgun).

photographic gear

| AA batteries + battery charger: 

When you begin utilizing outer flash units, you’ll be expending batteries like insane—and that is the reason you should put resources into rechargeable batteries when you realize that you’re going to be serious about photography.

photographic gear

| Camera strap: 

Your camera is likely accompanied by its own branded strap. Tragically, the free straps that come with the cameras are regularly small, uncomfortable, ugly, and weak. 

When you have the other stuff listed above, you should jump on a quality camera strap. The contrast between a decent strap and a kit strap is like night and day, and you won’t regret it. The BlackRapid Cross Shot Sling Strap is truly outstanding & in an affordable price range: comfortable, flexible, and durable. 

| Camera cleaning kit: 

It is always important to keep our cameras safe and clean. dust, dirt, and moisture can get into camera bodies, lenses, and accessories in the worst-case scenario, your costly camera, and lens may suffer permanent harm. Neglecting the maintenance of the camera might be the most costly mistake you can make. 

However, professional camera cleaning can be costly. That is the reason you ought to figure out how to appropriately clean the camera gear yourself. Obviously, when there’s a difficult issue, you should take it to an expert.

| Camera bag: 

Once you’ve got all the previously mentioned things, it will be a genuine annoyance attempting to carry everything without an appropriately designed camera bag. Always go for a good quality camera bag which should be soft, lightweight and flexible so that your equipment shouldn’t suffer. 

Conclusion: 

When it comes to photography, your skills and creativity are what matters the most,  but gear can make photography more fun, choosing the right camera equipment and camera supplies are very important. 

Hope this article will put in perspective the kind of photography gear a photographer must give attention to

link building strategies

5 SEO Link Building Strategies – Step by Step Guide 2020

5 SEO Link Building Strategies – Step by Step Guide 2020 800 450 Admin

In the past years, link building was based on links quantity and not quality. 

But today? Link building is a totally different game. Links are still very crucial to Google. In fact, it’s practically impossible for Google to decide the value of any page if there are no links pointing to it — regardless of how helpful, new, or in-depth the page content may be. Link building comes under Off-page SEO. Let’s understand this in detail.

Off-page SEO is the activities that you and others do away from your website to get it ranked in the Search Engine Result Pages (SERPs). Though many people relate off-page SEO with link building, it goes way beyond that. Off-page SEO is not only about links, it simply tells Google what others think about your website. Let me explain to you with an example, if your website pages have a lot of valuable links then search engines will assume that your website has got great content which adds value to the user. Otherwise, no one will link to it.  

Your search engine rankings majorly depend on the pages where you build links, specifically the authority and the quality of those pages. Content still plays a major role, consistent blogging leads to an increase in your inbound links by 97%. Apart from blogging, there are other proven ways to build high-quality links and scoring the highest positions in the search engines. 

In this blog, I’ll explain 5 link building strategies that will help you to get good results in 2020. 
Let’s start with the first and the best link building strategy which is Guest posting.

Strategy #1:  Guest Posting

Guest posting is one of the oldest link building strategies, in which you have to write an article for some other website in your niche and they publish it, you can link yourself to that article. Here are the steps to start with the guest posting.

Step 1: Find Guest Post Targets

The first step is to find a website to guest post on. I am listing out some techniques to find guest posting websites.

Technique1 – Google Search Strings

Where you have to write your “Keyword” + “write for us” search string and search for it, you’ll get a lot of websites from which you have to manually check each website you can guest post on. Here are some examples which are generally used to find out sites:

Keyword “guest post”

Keyword ”write for us”

Keyword “submit article”

Keyword “guest post opportunities”

Keyword “submit post”

Keyword “submit content”

Technique 2 – Google Reverse Image Search 

In this, first, you have to find someone who writes a lot of guest posts in your niche, right-click on their image and click on the copy image address.

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Grab the URL and search it on Google, And Booom! You will get a list of websites they’ve guest posted on… presented to you on a silver platter. 

Technique 3 – Twitter Search 

Twitter is a goldmine in terms of guest posting. It genuinely helps to find high-quality guest posting sites. Here is the trick to finding out websites to guest post on through twitter. Even the twitter results are much fresher than Google’s index. which means you can get websites that are actively on the hunt for guest posts.

First, go to twitter and search for basic guest post search string like “[your keyword]” guest post. 

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Then, look at the results to find guest posting targets.

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Step 2: Ready your Guest Post 

At this step, you have to list out the websites that accept guest posts. You have to find out the websites that are a good fit for your guest post. 

  • Only post high-quality content
  • Can bring you targeted traffic
  • Websites should be in your niche 
  • Have a significant amount of social media followers

Step 3: Send your pitch

Create an effective pitch, which can help you to get your post published easily on different websites. Given below are some tips to make your pitch effective.

  • Firstly, you have to start your pitch with something specific about their site
  • The pitch should be short and simple (< 150 words)
  • Give them at least 3 topics to choose from
  • Soft sell them your content
  • In the end, mention your experience & published work

Step 4: Write your Guest Post 

When the blogger has accepted your pitch, you have to give them something really valuable.

  •  Longer articles give much more value than short posts, the length should be at least 2500 words.
  •  Include a lot of screenshots & other visuals
  •  Add some internal links as it is great for SEO

Step 5: Follow up

  • Don’t just post & run, actively respond to all the comments within the first 48 hours.
  • Always promote your guest post on social media platforms.
  • Send a thank-you note, it keeps the lines open for the next time when you want to guest post on their website.
  • Blog comment bonanza – reach out to the people who have commented on your post and ask them to publish your post on their website.

Strategy #2: Competitors link:

You may find that your competitors are getting links from major news sources. When you find that your competitors are positioning higher than you in the search engine, it’s possible that they’re on the track of success. You can be there, as well. 

There’s nothing as incredible as keeping an eye on your competitors to know where their links are coming from. The process of keeping an eye on your competitors, so as to figure out what keywords they’re ranking for, where their best links are coming from, and what they’re doing as of now that encourages them to succeed, is called “competitive analysis.” 

So how would you check your competitor’s backlinks? 

Just follow these steps:

Step 1: Identify your major competitors

You can easily find your competitors in search engines, But just to be sure about it you can use ‘ahref’ to find out your major competitors. Log in with the tool, then click on the site explorer tab, put your main keyword in the search bar, and search for it.  

Scroll down and you’ll see the web pages which are currently ranking in the Google organic search results

Step 2: Find all the backlinks of your competitor and export the file

In the left corner under the backlink profile click on backlinks, you will see all the backlinks which are pointing to your competitor’s homepage. Now, select one link per domain and add a dofollow filter and then export the file. 

Step 3: Visit every website manually and make links on the websites having high DA with less spam score. 

Strategy #3: Broken Link Building 

Most of the website has 100’s or 1000’s of links from which some link internally and others externally. For some reason, these links can easily break and stop working. Most site admins don’t even realize this when it occurs, and it can break their client experience, reputation, and SEO. 

Broken link building is the white hat SEO technique to get the right kind of links. Finding broken links can be a superb opportunity for you too- 

  • Build a relationship with the site owner 
  • Increase the value to them 
  • What’s more, above all, get a great high-quality link

Broken link building is the strategy Nikolay Stoyanov used to get 15 connections in 1 day with a 15% conversion rate. It truly is one of the most underutilized third party link building strategies. 

Here are the steps to do it-

Step 1: Find out broken links of your competitors

Log in to ‘ahref’ then click on site explorer, enter your competitor’s domain and search for it. On the left corner, under the backlink profile click on broken links then you’ll see a list of broken links of your competitors.

Step 2: Find a relevant broken link on a website

Visit each link and find out the best relevant broken link which we can replace with our link easily.

Step 3: Now, we have to create similar content to the broken resource

Analyze the competitor’s content and create similar kinds of content that can easily get accepted by the website admin. 

Step 4: The final step is to ask the website owner to replace the broken link of your competitor with your link. 

Strategy #4: Outreach 

Outreach link building is the most common type of link building strategy which is widely used nowadays. In this, you have to reach out to the people in your niche in order to introduce your content to them. The main objective of outreach is to convince those who have a large targeted audience to give a link to your website and to talk about your content or product. 

Outreach is extremely important for every business. There are two approaches in outreach:

  • The Sniper Approach- Advocates of the sniper approach pickup their “targets” carefully and send highly-customized outreach emails to each one of them. They consider that effective outreach is all about giving some kind of value to a relatively small list of targeted prospects and expecting something positive in return
  • The Shotgun Approach- Under this approach the advocate sends the outreach emails to the broader list of targets without investing much time in personalizing those emails. For them effective outreach is all about scale, the more you send emails the more you’ll get the links. 

Steps to do outreach:

Step 1: First, you have to find your prospect

You shouldn’t send your outreach emails to simply anyone. You have to do your research to figure out which organization, blogger, or master’s webpage your content fits in with.

Step 2: Find the right contact details

This is the genuine bottleneck with regard to doing blogger outreach at scale. Discovering email addresses is time-consuming, tricky, and tedious at least if you care about finding the correct contact details. 

Step 3: Craft your pitch

At this step, most of the outreach guides will tell you to come up with a template for your campaign which looks similar to this,

Hello %First_Name%, 

I just went over your article: %URL_of_their_article% 

Extraordinary stuff! 

I saw that you linked to this post: %URL_where_they_link_to% 

It’s an extraordinary post, yet I composed a far superior article on that same subject. 

Look at it here: %URL_of_my_article% 

I trust you can add a link to my post in your article or if nothing else tweet it. 

Thanks!

Here are some tips to create a pitch-

  1. Always evoke curiosity with your subject line
  2. Pretend like you know them already
  3. Try to avoid fake flattery
  4. Explain your purpose of getting connected with that person
  5. At the end add CTA (Call to action button)
  6. And always use your best work

Step 4: Follow up

Regardless of whether you’ve heard from the recipient or not, you need to follow up. Permit 3-4 days before initiating a follow-up email. The recipient may be occupied and read your email however needs a couple of days to reply. At this point, you have to send a follow-up email, point back to the original pitch but tweak the message accordingly while still demonstrating your value.

Hold up an additional couple of days after sending a follow-up email before crafting another one. If after following up twice you still don’t get a response, it’s an ideal opportunity to proceed onward. You can still contact this person later on but wait a few months. Each follow-up email should be professional and polite, no matter how disappointed you are.

Step 5: Track your campaign

All email outreach campaigns need to be tracked carefully. It’s the most ideal approach to measure your response rates and see which companies are outwardly saying “no” to your pitch and which ones are showing interest.

Strategy #5: Link Roundups  

A link roundup is basically a blog post that highlights links to other blog posts. Usually, you’ll find them on a weekly or monthly basis, and they are themed around a topic related to the blog that’s facilitating it. You can discover them in virtually any niche, too.

The thought behind them is to share content with your readers from different sources – which is our main event when we’re curating content for our social media channels. 

Steps to do link roundup:

Step 1: Finding out the right link roundup to jump in

You have to participate consistently but you don’t need to do link roundup for every blog you publish. Let’s keep it for the best blogs.

Now, turn to Google and start searching:

  • Niche + link roundup
  • Niche + best-of roundup
  • Niche + link up

By searching these phrases you’ll find a good number of places to start with, but there are also different ways to try, like “best of” “Tuesday link up” (where you can submit on any day of the week) and so on.

Step 2: Getting featured in roundups

There’s no mystery magic formula for getting featured in a link roundup. It helps you to build a relationship with the host blogger, but if you don’t, that’s not a reason to give up. You’ll obviously, first need absolutely stellar content. If the content is much the same as the regular old stuff that is out there or doesn’t give anything of value, you can’t expect that anybody will really mention it. 

When you connect with different bloggers, it’s basic to set up genuine relationships with them. One of the best approaches to remain off their radar is to approach them and inquire as to whether they’d mind mentioning your posts. Some bloggers set up their own roundups of what they find fascinating, so to expand your odds of getting featured, consistently ensure you’re doing your absolute best, and chipping away at your own to promote your work.

If you find a roundup where it’s possible to include the link yourself, you can generally do that. You’ll in any event get the backlink to your site if nothing else.

Step 3: Publishing your own link roundups

If you need to generate more traffic to your website, think about publishing your own link roundup. In case you’re generally referencing other blogs in yours, it can pay off enormously. It may not make sense to connect out to other blogs and expect it to bring traffic back to your site, but it can, and frequently does. 

There’s a decent possibility the bloggers you link out will stop by your post and leave a comment to thank you. At that point, they’ll likely share it with their own crowd since it helps them when they can show they were featured somewhere else. At the point when they do, you will get more traffic and exposure. 

They’ll know who you are, which means building relationships and networking. In addition, they may begin including your blog posts in their own roundups – bringing you much more traffic and exposure – and a completely new audience. 

Final thoughts: 

Your site’s link profile is one of the most key factors in how high it will rank in search engine results. Google doesn’t care how many links you have got pointing to your pages, but rather about the experience that you create for your users.

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