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July 2020

benefits of animated videos

Importance of Animated Video for a Business | Benefits of Animated Videos

Importance of Animated Video for a Business | Benefits of Animated Videos 800 450 Moshi Moshi

In our previous blog animated videos for business, we have already discussed the basics of animation, why it is important for business as well as different animation software for beginners. Now, let’s understand the benefits of animated videos.

In this blog, we will understand in detail why animated videos are important for a business. And what are the benefits of animated videos & explainer videos, that can help your business grow? Before that check out this video: 

Animated videos are incredible for sharing your business stories with your customers, sharing a relatable side of your business, and sharing highly complex ideas in a simple way. Animated Videos are the best medium to engage the audience, easy to understand, rich, & cost-effective. Give it a thought and create animated videos for your business.

benefits of animated videos

Here is we’re listing out some of the most important reasons:
  • Introducing your products and services
  • Explaining the characteristics of your business 
  • Attracting and converting new clients 
  • Making your business increasingly noticeable in search engine optimization
  • Boosting sales and discussions 
  • Helps in getting higher rankings
Let us go through some stats of video marketing:
  • 85% of the people who watch videos of your product and services are having a high chance of becoming a buyer. 
  • 90% of people feel that these animated videos are so useful for them during the decision making process.
  • According to a video marketing survey in 2020 by Wyzowl, 92% of marketers who use video says that it’s an important part of their marketing strategy.

There is various cloud-based animation video software on the internet, using which we can make explainer animation videos, presentation recordings for YouTube, product promotional recordings,  infographics, mobile application promotions, corporate videos, and much more.

benefits of animated videos

What Are Explainer Videos and Why Are They So Popular?

Explainer recordings are short, animated videos that clarify a thought in under 90 seconds. They’re fascinating and straightforward – with the assistance of a reasonable message and appealing visuals, these kinds of videos rapidly catch the crowd’s attention. An explainer video is useful and educational; it communicates what your organization offers, how it’ll assist your clients with their specific issues, and why the products or service your organization offers is the best option. Furthermore, it does all of that in under a couple of minutes.

What are Explainer Videos for?

Here are the most common uses & the benefits of animated videos. 

  • Presentations and Overviews: Explainer videos are an extraordinary method to present a subject or idea in a brief manner. This may be a fast review of your products, services, or organization.
  • Procedures: Explainer videos are an incredible method to separate a procedure or thought in a straightforward manner. Remember how excited you got when your teacher gave you an assignment just to watch a video? A similar principle applies here. 
  • Tutorial: No one needs to read a manual or chase down data. Explainer videos can offer simple demonstrations, step by step instructional exercises, or different information. These kinds of videos are unbelievably famous as confirmed by a 2014 Levels Beyond survey, which found that 67% of purchasers watch instructional videos.

benefits of animated videos

You understood the basics of the explainer video, Now let’s talk about the main characteristics of explainer videos are:

  1. Explainer videos are short: One of the best benefits of explainer videos is that they convey a business thought in only a couple of moments – explicitly, in 90 seconds or less. 
  2. They’re straight forward: They convey a message in a basic and concise manner. 
  3. They utilize animated characters: With the utilization of animated characters, explainer videos have a decent portion of humor and personality. 
  4. Meet the audience’s needs: With explainer videos, the most significant thing is to concentrate on the audience and their issues, so they can feel that you’re directing your message to them, and feel connected to your company. 
  5. They produce brand recognition: By speaking to your organization in each second of the video, utilizing your image colors.

Why are these explainer videos so popular?

With these characteristics, it’s easy to guess but difficult to think about why explainer videos are so well known; they convey the best sales pitch, every time. 

  • However, their popularity doesn’t stop there: 95% of individuals have viewed an explainer video to become familiar with a product or services – that is nearly everybody! 
  • They’re well known because they work: Animated explainer videos help online visibility, improve brand awareness, and improve sales. They accomplish such a great deal, that it will be ideal if we separate it point by point. We should begin with those
  1. They will boost your online visibility: Having an animated video urges your audience to remain longer. Videos are so amusing to watch that your crowd will play each and everyone they find!
  2. Furthermore, you’ll take advantage of it: Search engines like Google measure the time that your audience spends on your site. Additional time = Content is more interesting to individuals, and they’ll compensate for this by positioning your site higher in the search result pages. 
  3. Explainer recordings fabricate brand awareness: An extraordinary animated marketing video is totally customized to accommodate your brand communications. It utilizes your brand’s colors to assemble brand awareness since they’ll enable your audiences to distinguish that you are the one behind the business video.
  4. They improve sales and conversations: Explainer recordings boost sales by 20% all things considered, particularly if you install your video over the overlay on your landing page. 
  5. Your watchers will take action: It’s easy to make your watchers move toward any path you need. Sales videos are enthralling to the point that just by adding a source of inspiration to your video, you can help them subscribe to your newsletter, fill a form, download a particular material, and so on. 
  6. Increase shareability: Individuals love to share fun, intriguing data with their peers. Also, videos are the most common content on the internet! 
  7. Capitalize on visual and verbal learning: At the point when you combine visual and verbal learning, you make an exceptionally viable combo that builds the communicational intensity of your content. This is the reason why videos are so valuable, and explainer videos combine the entirety of that with charming visuals and a clear message, which strongly affects the human mind. 

Conclusion:

Apart from the above-said factors that add to business growth, the benefits of animated videos likewise are higher returns in your business investment. So, by using carefully created animated video, it will be easy to share the necessary message to your intended audience and remain in front of the market competition.

Moshi Moshi Media produces high-quality custom videos for our clients. We create videos that focus on the specific needs of the clients. If you are convinced, why not let us make an animated video for you? Have a look at our video models and afterward call us! We offer expertly made videos at an extraordinary value price. This is how we do it:

What is a video marketing strategy?

Video marketing is the strategy designed to create, curate, and utilize videos to promote the products or services of any business to their target audience.

Why is video so effective in marketing?

Video is effective because they are engaging, entertaining, and gives huge ROI (Return on Investments) to the marketers through different channels.

How to create an animation video?

There are various software available to create animated videos like Blender, toon boom, stop motion studio, etc.

how do hashtags work

How Do Hashtags Work | How to Use Hashtags : A Simple & Quick Guide

How Do Hashtags Work | How to Use Hashtags : A Simple & Quick Guide 512 288 Admin

Hashtags are used to categorize social media content into easily navigable lists. Whatever social media channels your company utilizes as a part of its social media campaign, learning how to hashtag can help improve your brand’s contribution to social media. This article brings out the fundamentals of using social media hashtags successfully, how do hashtags work, and why you should use them.

how to use hashtags

What is a Hashtag?

A hashtag(#) is a content identifier. It lets those who are interested in a specific topic easily find content on the same subject.

Hashtags are often used on social media platforms. They rocketed to fame on Twitter. Twitter first introduced social media hashtags in 2007. However, you can even use hashtags on other social platforms, such as Instagram, Facebook, Pinterest, and Google+.

Basics of Hashtag

  1. They usually start with #, but they won’t work if you use space, punctuation, or symbols.
  2. Make sure the accounts are open to the public. Otherwise, any non-followers cannot see the hashtagged content you post.
  3. Don’t put too many words together. The best hashtags tend to be fairly short and easy to remember.

Why Should I Use Hashtags?

1. Increased connection with your followers:

Using hashtags in the posts implies taking part in a discussion on the social media platform. And most significant of all, it makes your posts visible in the discussion.

This will contribute to greater interaction, increasing the brand’s social network participation by shares, likes, comments and new followers.

2. An opportunity to establish your  brand:

Creating a branded hashtag can be an efficient way to promote your brand and engage with newer audiences who like the same type of content.

3. A way of conveying support for social concerns:

    Using a hashtag that is related to a topic beyond your brand is a way to rally for a significant cause or issue. Like #climatechange #womenempowernment #mentalhealthawareness etc.

4. Add context to the posts on social media:

You don’t have a ton of space on Twitter to write a caption. You’ve got 280 words to be precise. Longer captions are not necessarily the most powerful on Instagram. The same thing for Twitter, Instagram, LinkedIn, and some other platforms — sometimes less is better.

Using a hashtag can be an easy way to contextualize what you’re thinking about, without wasting valuable characters or making lengthy captions.

5. Help the target audience find you:

Users will follow hashtags as well as other accounts on Instagram and LinkedIn. Using a few common hashtags can be a great way to help new users discover your brand.

For example, if you use #adagency on your Instagram posts, anyone who follows the hashtag will see your recent post on their page. You may be able to attract some new followers this way.

how do hashtags work.

How To Do Hashtags:

1. Track influencers and competitors in social media:

Start with a comparative evaluation of social media. Gather intel about your competitors and any important influencers within the niche of your brand.

Please note which hashtags they use most frequently and how many hashtags they use in each of their posts. This will help you understand how your competitors communicate with your shared target audience and what keywords they prefer to use.

2. Use of tools like AllHashtag

AllHashtag can help you find the best Twitter hashtags or Instagram hashtags for your brand. With this tool, you can check for any hashtag and see how popular it is.

3. Related Hashtags:

If you already have a clear understanding of which hashtags perform well for your brand, consider utilizing related hashtags. These might be a little more specific than the popular hashtags you’re already using, which might help you connect to a more targeted audience.

Instagram shows the related hashtags just above the “Top” and “Recent” tabs when in the Instagram Explore section.

4. Analyze which hashtags have been popular in past posts:

Keep note of every hashtag you used on past posts. Analyze which topics were the most successful, and see if there’s a theme in the hashtags you’ve used.

If you find that some of your most popular posts still include any of the same hashtags, make a point of using them in your future posts.

How To Do Hashtags On Every Platform:

Let’s find out quick, easy-to-read tips for using hashtags on various social media platforms.

1. Hashtags on Twitter:

The optimal number of hashtags to be used is 1-2

You can use hashtags anywhere on your Tweets. Using them to highlight a keyword at the beginning of the tweet, at the end of the background, or in the middle of your post for highlighting a keyword.

You can also add hashtags in your comments when you retweet, in your replies and in your Twitter bio. 

You may also type the hashtagged keyword in the Twitter search bar to search the hashtagged content. 

Find trending hashtags in Twitter’s trending topics. Technically, you can use as many hashtags as you want in a Tweet, under the 280 character limit. Yet Twitter advises that no more than two be included.

2. Hashtags on Facebook:

The optimal number of hashtags to be used: 3-4

Hashtags can be used in any part of the published Facebook post or comment.

Hashtags are often useful for grouping posts by theme or topic in private Facebook communities.

You may also check for a hashtag with the Facebook search bar.

Tap on the hashtag to discover Facebook posts using the same hashtag.

3. How To Hashtags Instagram:

The optimal number of hashtags to be used: 30 max. 

Knowing how do hashtags work on  Instagram is very essential, as a post with at least one Instagram hashtag receives 12.6 percent more engagement than a post without a hashtag. Include hashtags after publishing a great Instagram caption. You can also include hashtags in the comments section as you interact with your fans. You can use up to 30 hashtags in your Instagram posts. It is also possible to include hashtags in the Instagram Bio profile of your brand.

You can also search for hashtags in the Instagram Explore section.

Follow the hashtags. This means that the content of any creator will appear in your feed as long as it includes the hashtag that you follow. This is how to hashtag Instagram.

4. Hashtags on Youtube:

The optimal number of hashtags to be used: 2-3 

Add a few hashtags to your brand’s YouTube video title or description.

Tap on the hyperlinked hashtag to see a list of other videos that use the same hashtag as well.

5. Hashtags on Linkedin:

The optimal number of hashtags to be used: 3-5

You can incorporate hashtags both in the published post to LinkedIn and in the LinkedIn article that you publish. Also, you can search for hashtags using the search bar of the platform.

See trending LinkedIn hashtags in the “News and Views” section of the home page.

6. Hashtags on Pinterest:

The optimal number of hashtags to be used: 20 max.

When using Pinterest for business, use Pinterest hashtags when writing a description of a Pin. Consider Pinterest as a search engine. Use hashtags that are searchable and contain important keywords.

Final Thoughts:

Hashtags are an incredibly common feature of most social media platforms and can be used by brands in their marketing strategy for reaching out to more people. A creative ad agency can help your brand to reach the next level. It’s important to make sure you use the best tools to research, create, and monitor all the popular hashtags associated with your brand.

What is a hashtag and how do you use it?

A hashtag is simply a keyphrase introduced by the hash symbol #, it is a type of metadata tag used on social networks such as Twitter, Instagram, Facebook, Linkedin, and other microblogging sites. It lets users apply dynamic, user-generated tagging that helps other users easily find messages with a specific theme or content.

How do I find the most popular hashtags?

There are various hashtag finder tools you can use to find the most popular hashtags in that tool you can also check on the popularity of any hashtag.

pinterest for business

Pinterest for Business – The Beginner’s Guide

Pinterest for Business – The Beginner’s Guide 512 288 Admin

Have you been using Pinterest for your business? If not, it’s time to put some stock into your social media strategy

Pinterest is a lot more than a visual search engine. Pinners come to this platform for inspiration for their interest and hobbies as well. 

Presently, Pinterest has more than 320 million monthly active users. Isn’t that number enough to convince you to start using this platform for your business? 

Why should Pinterest be added to your marketing strategy?

Pinterest is more of a digital scrapbook with many helpful and fun features. It is a social media platform that was designed to save and discover information using images and videos in the form of a pinboard. 

Here are some top reasons that make Pinterest marketing right for your business

1. Pinterest has more than 320 million monthly active users worldwide. 

pinterest for business

2. Women rule on Pinterest. More than 66% of Pinterest’s base is female. In the United States, 8 in every 10 mothers is on this network.

3. The only Social media network that offers visual search. And the majority of the crowd prefer making any search through images. 

4. Pinterest isn’t a platform of pictures only. According to Pinterest, 89% of US Pinners use Pinterest for motivation in their way to buy. Also, it’s not simply the motivation that shoppers are searching for. 47% of Pinner’s sign onto the site explicitly to shop, making it multiple times more compelling at producing deals than other social platforms.

5. Companies use pins for brand exposure. Businesses link their pins to the website.

6. Now, this is one of the most important points. Advertising. You can promote your pins. Promoted pins look like native pins. Pinterest advertising is pretty affordable. The audience can be targeted depending on the geographical area and obviously depending on the topic and keywords used. Ads are also re-pinned by the pinners, that’s additional exposure for the ads without paying for it.    

7. Pinterest Analytics. You can track who is viewing your page and pins. It also gives you information about the audience demographics, the devices your visitors use, and your most popular pins.

Setting up a Pinterest Business Account

There are three ways to create a Pinterest Business Account. 

  • Add a business profile to your Pinterest account
  • Create a new business account
  • Convert a personal account to a business account.

We’ll discuss it from scratch because most of the steps are the same.

1. Go to pinterest.com/business/create 

Log out first if you have a personal account. Then Enter an email and password and then click Create Account.

pinterest for business

2. Add your business name after choosing the language and location. Select the appropriate category for your business and add the website link.

3. Connect your other social media accounts. This will let the pins from connected sites attribute to the Pinterest account. Moreover, tracking of related analytics could also be done. 

4. Click on the pencil icon to edit your profile besides your name. It automatically pulls the name from your email. Add a profile picture of dimension 165*165 pixels that represent your Brand. Try including a few keywords in the about description. 

5. In the left-hand menu click on Claim to claim your website. Doing this you will be able to track website analytics. 

6. Create a Pinterest board from your profile by clicking on the plus sign. Add a title and then click on the pencil icon on that particular board from your profile. Add a description inclusive of keywords. Select a proper category for your board. This will enhance the Search engine optimization. Upload an image for the cover photo and save it.
7. Start creating your Pin. Click on the plus icon in the upper right corner from your dashboard. Including keywords and hashtags, add a title and description to it. Also, include a destination link. Finally, add an image or a video. Hit publish and add it to the board you want to. 

8. Add a cover picture to your profile. Click on the pencil icon above the image from your profile page. It automatically picks creatives from the pins or the boards. 

9. Add a Pinterest tag to your website if you wish to advertise on Pinterest. This will help in conversion tracking and understand what the audience tends to do on your site. 

Conclusion

Congratulations! You’re ready to break the internet with all your pins. Start attracting followers, driving traffic, and increase sales from your Pinterest account. 

And you don’t have to worry if designing images isn’t your expertise. Let our professionals take care of that. Feel free to connect to know more about Pinterest marketing. 

What are you waiting for? Let’s start pinning!

quora for business

Guide to Use Quora for Marketing – Quora for Business

Guide to Use Quora for Marketing – Quora for Business 512 288 Admin

Are you debating about your favorite TV shows, or movies, or the Economy, or the Market? Here’s the perfect platform for open Question and Answer discussions regarding your interest – Quora! Quora is a platform that not only answers questions about Disney characters or your health but even considers the business perspective of your interests. even you can use Quora for business, let’s understand how? 

quora for business

Quora also acts as a podium for pitching business ideas or starting a revolution in the world of digital marketing strategies. If you want to build your brand as an expert in your niche or industry, use Quora for business. 

Quora is a powerful platform to start marketing and reach your audience. This Q&A platform allows you to connect and communicate with a worldwide audience and helps you widen your reach for ideas and creations. 

A question might be coming to your mind: how to use Quora for business? Here are some tips for using Quora for business.

  • Create a great profile, add your website and social platforms links to your profile
  • Follow relevant topics in your niche, and become an active participant by consistently questioning and answering
  • Encourage people to connect with you on Quora

What is Quora marketing and why marketers should be using Quora?

Quora is directed by the goal to share and grow the world’s knowledge online. Knowledge exists in a lot of places like books, podcasts, and everywhere on the Internet. It goes beyond hard truths and facts about the universe. let us check these Quora stats. 


Quora connects people from various fields, from people who are experts in Artificial Intelligence and advanced machine learning to those who are seeking knowledge on the same topics. It works in a way that people find appropriate answers to their questions at the required time.

The more you use the platform, the more Quora learns about your expertise; and notifies you with questions that you might be able to respond to. To increase your visibility on Quora, the focus should be on getting more upvotes and support for your responses. When you post answers immediately after the questions are posted, the audience is more likely to upvote your answer and engage with you.

Here are some of the most significant benefits of using Quora for business and marketing strategy: 

1. Position yourself as a leader in your industry: Quora for Business

This social media platform is a way to increase your credibility and position yourself as a leader in your respective industry. It doesn’t matter if you’re the CEO or a school student writing from your mom’s basement; you can still position yourself as a thought leader on Quora. All you have to do is provide the best answers, seek relevant questions and maintain a good profile. 

The topics on this platform range from shopping, cooking, advertising to various other subject matters. The users who answer these questions are often the subject experts. 

Quora is a go-to source for people looking for questions to be answered by experts. So, if you can provide insightful and relevant answers, users will start following you for your expertise and thus leading to an increased number of followers. 

2. Drive high-quality traffic with Quora

You should avoid being a salesman on Quora, instead use it as an educational opportunity to provide valuable information about your market or industry. This helps increase traffic to your website, which ultimately helps in increasing brand awareness. 

When an audience finds your answer helpful, they usually end up clicking the link to learn more about your company. But, posting direct links to your website like ‘Click on this link to find the answer’, ‘Get an answer on my website How do I use Quora for my business?’, ‘Read my blog __’ in your responses is the most disliked medium of promotion. These kinds of answers will get you little to no website traffic from Quora. Here’s an example of a spam answer:

quora for business

The answer was collapsed and the user was marked spam by the Quora privacy and policy team. The correct method of driving traffic to the website is by writing helpful, sincere answers, and then sharing links at the end of the answers.

Once you start writing good answers, Quorans will be convinced about your credentials and your knowledge of those particular sectors. You can mention your link in the following ways, ‘I provide similar Branding advice at ____’ or ‘I provide similar views at __’. This will make 8 out of 10 readers visit your site for further information. 

Here’s the right method to get Quora traffic:

  • Write an insightful and well-researched answer.
  • The answers will establish your authority as an expert on those subjects.
  • Paste your link at the end of the answer

Again, don’t do a lot of self-promotion. Quorans hate self-promotion and you might end up receiving downvotes.

3. Quora for Content Marketing

Quora is an incredible tool for valuable content marketing. Quora provides exposure to your blogs by distributing and amplifying the content that is indexed by Google. Unlike Social media posts, your posts on Quora can appear even after 20 years from now.  

You can take 100-200 word snippets of the content from your website and direct readers to visit your site by adding ‘visit our blog to get more information’ or you can write an original response to the questions.

But, if you’re reusing the existing content, don’t forget to add quotation marks or brackets. That helps Quora’s machine learning system in identifying the originality of the answers, which would otherwise be flagged or removed.

Quora is a great platform to learn and understand your audience. Content marketing Quora will help you understand your target audience better and the type of questions they ask and what content you can come up with that can be of use to them. Also, it is the perfect place for content research. You can find all the relevant streaming questions and topics, by entering the keywords in the search bar.

4. Search Visibility

Quora questions are searchable through search engines like Google. The content you post here remains evergreen, taking people back to your website whenever that particular topic trends.

A large number of sites now are sourcing content from Quora. Moreover, you can earn mentions in other publications as well. Your reach with the help of quora can go beyond the website’s user base. Let’s take the example of Forbes.com, the search for ‘forbes.com’ shows a large number of posts that appeared on site.

quora for business

5. Increase your reach with Quora Ads

Once you are well established and have gained credibility on Quora, you should start promoting your answers. You have the option to boost your answers for a certain amount of fee and set ad perimeters around it. For example, you can promote a customer review of your brand and any other great answer about your services. Promoting your answers on Quora is a good move to increase your company or your reach.

To start with Quora ads, you need to set up an ads account just as you would do it for Facebook to boost a post. You will have to define the target budget and promotion period. You can also define a target audience and location as per your requirement.

There are different kinds of targeting that Quora offer. You can run contextual-based advertising placements that target everyone who has shown an interest in specific topics. There is also behavioral targeting based on what Quorans have engaged within their past activities, and targeting based on keywords. Also, note that the advertisers cannot target the keyword in answers, but only in questions.

When an answer is promoted, the question along with it also gets highlighted. The question and answer appear in a pair as a native post in the feeds of the users. The only thing that makes it different is that it will be tagged as “sponsored” along with the name of the brand or company. Promoting answers is not only one type of ad that Quora offers, but advertisers can also create text and image ads. 

Wrapping up

Phew! Did we cover a lot of information? We hope your head is not spinning.

If you think we have done a good job with this article, utilize this information to take advantage of the marketing opportunities that Quora offers. There’s no doubt that Quora can be one of the best platforms for building a loyal audience and generating leads.

So what are you waiting for? Start making Quora a part of your marketing funnel and hop to it!

What is Quora marketing?

Quora marketing is promoting the products and services or the brand on Quora by answering user questions.

Quora account free?

Yes, we can create a Quora account for free.

fb business manager account

How to Create a Facebook Page and Set Up Fb Business Manager Account in Just 5 Steps

How to Create a Facebook Page and Set Up Fb Business Manager Account in Just 5 Steps 512 288 Admin

People are assuming that Facebook is dying because of the news feed algorithm, and it is becoming difficult to get more likes on Facebook every day.

Well, it’s not the truth!

To give you some insight, think about the 2.5 billion people who use Facebook every month and more than 140 million other businesses that are already using Facebook and Fb business manager account to promote their business and connect with a massive audience. Your interaction on social networking platforms gives your customers a glimpse of you & your brand; it helps to increase brand loyalty and make them more likely to recommend your services and products. 

Facebook is one of the best social media platforms to reach a wider audience by investing less time, effort, and money. Creating a Facebook page is a simple process; you need to collect all the business information, address, pin code, phone number, brand name, logo, cover photo, etc. and follow the below-mentioned steps.

fb business manager account

As per the Facebook survey, it is clear that people like to interact with their favorite brand on Facebook than on any other social media marketing channels.

fb business manager account

Follow these 5 steps to create a Facebook page and set up the Fb Business Manager Account: 

Step 1: Creation of Facebook business page:

  • To create a Facebook business page, you have to log in to your Facebook account, and on the top right corner, you will see the “Create” option.

fb business manager account

  • After clicking on “Create”, you can see various options such as page, ad, group, event, fundraiser, and others. Now, click on the “Page” option. 

fb business manager account

  • Then you will get 2-page category options, “business or brand” and “Community or public figure”; most of the businesses use the business or brand category option.

fb business manager account

  • Fill the required information of the brand like the page name and the brand category, select the category that is best suited for your business. For example, if your brand name is “Spark On Fitness”, select Gym/ Physical Fitness Center as the brand category and clicks on continue

fb business manager account

  • Then, upload a profile picture and cover photo of your brand. Ensure the quality of your image is good. Businesses generally put their logo as their profile picture

  • Hurray! Your page is now created. You can add additional information about your brand by clicking “edit page info” button and also add a button to your page like send a message, call now, send mail, contact us, etc.

fb business manager account

Step 2:  Promoting your business page:

You can invite your friends to like your page by sending them invitations. Your existing Facebook friends can give you an initial base of likes on your new Facebook page, hence invite as many people as you can to gain more page likes. You can also run a page like a campaign to get more page likes, but for that, you need to make a payment to Facebook.

Step 3: Fb business manager account:

Facebook introduced a free tool, “Business Manager Accounts” for companies to manage and organize their Facebook pages and advertise on Facebook. This allows you to create campaigns and promote your business. You can even track and manage the performance of your ads.  Create your Facebook business manager account by following these simple steps:

Creation of  Facebook business manager account- 
  • To create a FB business manager account, open your Facebook business manager by visiting Business.facebook.com. You can see the “Create Business” button on the top right corner, click on that button and you will see another dialogue box. Fill the required details about your business and click on continue.

  • Go to your registered email account to verify your account. Under social mails, you will receive a verification email from Facebook, confirm & verify that email.
  • Your Business Manager account is created. Then, create an ad account in your Facebook Business Manager Account. On the left under the accounts section, you can see the Ad account option; click on that and then click on the “Add+” button in the center of the screen.
  • You can see a few options like “Add an Ad account”, “Request access to an ad account” and “Create a new ad account”; click on the third option to create a new ad account.

fb business manager account

  • Fill out the details of your brand, select the currency and time, and click next.

  • Then select from the two options, “My business” or “Another business or client”, for which your account will be used and click on “Create”.

  • Now, add people and set permissions to access your manager account and click on assign.

fb business manager account

Step 4: Linking your Facebook business page to your FB business manager account:

  • To add a page in your business manager account, click on the “page” button towards the left side under the account section and then click on the “Add+ button” on the center of the screen.
  • You will see 3 options you can select any one of them as per your choice. Here, you can add an existing page, request access to some other page or you can create a new Facebook page from this option.

  • To add to our existing page that we already have, click on the “Add a page” option. Then, enter the page name or page URL and select the page and click on the “Add Page”.

fb business manager account

  • You can add as many pages as you want in this manager account by clicking on the “Add page” option.

Step 5: Adding the payment method in Fb business manager account-

You have to add a payment method in the FB Business Manager Account to run ads. To add the same under the payment category, click on the add payment method on the left side and fill out the card details, select country, and currency and click on continue to complete the payment process. You can also run your Facebook ads and generate good revenue out of it. 

fb business manager account

Final thoughts:

If you don’t have your Facebook Business Page and Manager Account, create your own today with the steps outlined above, and promote your business. Also, there are various advertising agencies that can help you with digital marketing services

What is Facebook Business Manager used for?

The Facebook business manager is used by companies to manage and organize their Facebook page and advertising accounts. It is a free tool launched by Facebook.

Do you have to pay for Facebook Business Manager?

No, the Fb business manager is a free platform. you can even add people to manage and organize your page and account for free.

Is there a Facebook Business Manager app?

Yes, there is an app for Facebook business manager.

How do I approve Facebook Business Manager request?

Go to business settings, Click requests, Click received, Accept or decline requests, Enter your password, and click save changes.

photographic gear

How to Use Various Kinds of Photographic Gear

How to Use Various Kinds of Photographic Gear 800 450 Admin

The first photograph that depicts the top of a structure lit by the sun was captured in 1826 by Joseph Nicéphore Niépce in France, and various photography techniques have been explored since then. While some have been effective and widely used by photographers, some have been forgotten and outlawed. 

Photography is an art of creating an image by capturing the light with a camera, usually through a digital sensor or film. With suitable camera gear, you can even change frequencies of light invisible to the human eye, including UV, infrared, and radio. 

Earlier, there were only monochromatic photographs available. However, after the launch of Eastman Kodak’s ‘Kodachrome’ film during the 1930s, colored photography started being used.

There are 7 primary standard principles of photography that are significant for uniting the segments of a picture to create a story: contrast, pattern, balance, unity, movement, rhythm, and emphasis.  These principles rely on elements like colors and textures as well as the lines, space & value. But, before you start practicing photography, you must have an understanding of photography gear and equipment.

So, let’s begin!

A photography gear or equipment is the hardware used to capture images. The hardware can be cameras, lenses, tripods, camera straps, flashes, light stands, SD cards, backdrops, batteries, bags, and various other products.

| Camera Tripod

There are barely any camera accessories that are as adaptable and vital as a tripod. Tripods are very helpful in low light settings to take longer-introduction shots, especially for people who experience difficulty while holding the camera still for long. A sturdy, well-built tripod also helps to capture stunning night sky photos and selfie shots during the evening. Whether you’re shooting a scene, road, event, or product photography, you’re going to require a tripod sooner or later.

photographic gear

| Prime Lens

A prime lens is a lens without the feature of zoom. In the beginning, it is ideal to start with a single prime lens. As you keep progressing as a photographer, you’ll want to purchase various lenses to be able to capture a wide range of shots.

photographic gear

Why do you need a prime lens?

A prime lens helps you to focus on photography due to the absence of a zoom feature. Whereas, a fixed camera lens compels you to thoroughly consider your shots, which in turn helps you become a better photographer and encourages you to further enhance your skills. 

For Canon and Nikon, the 50mm f/1.8 prime lens is an extraordinary lens and comparatively cheaper than the others. However, if your camera has a crop sensor (which most passage level DSLRs and mirrorless cameras do), and if you can bear the cost then a 35mm prime lens is advisable due to its progressive flexibility.

| SD Memory Cards

For professional photography, it’s always better to have a few small SD cards rather than one large SD card. In this case, even if your card gets corrupted, you will not lose all the data and still have access to other images. 

When you purchase the SD card for your photography requirement, you must consider buying a water-resistant SD cardholder case to protect your cards during travel. You can also opt for transcending 32 GB Class 10 Memory Cards, which are large and cheap.

photographic gear

| Remote Shutter Release

A remote screen shutter is effective and convenient equipment that allows you to capture a shot without having direct contact with the camera body. It is mostly used with a tripod and eliminates the chances of a shaky shot. 

You can choose a wired or a wireless remote screen shutter, as per your camera requirement (Canon, Nikon, Pentax, Sony, and so on). You also have further developed remotes, which have additional highlights like half-press support, built-in-timers, and LCD screens.photographic gear

| External flash (Speed light) 

External Flash also called a Speedlight or a Flashgun is a versatile device and acts as a great privilege when shooting in the dark. Eventually, every photographer needs an external flash to capture amazing photographs. It is definitely worth spending on this device if you are looking to become a professional photographer.

photographic gear

| AA Batteries + Battery Charger

External flash units and other camera-related equipment function with batteries. Hence, rechargeable batteries are a profitable and constructive purchase for anyone looking to become a professional photographer.

photographic gear

| Camera Strap

A camera usually comes with an existing branded strap that might be of poor quality or small in size. Usually, people hang the camera over their shoulder or neck-through its strap, relying on the fact that it will prevent the camera from falling. 

But, since a camera is the most important photography equipment that you tend to carry everywhere with you, it is advisable to buy a good quality camera strap. You can buy the affordable BlackRapid Cross Shot Sling Strap that is comfortable, flexible, and durable.

| Camera Cleaning Kit

Like every other expensive product requires timely maintenance, even your camera needs to be cleaned and maintained well. 

It is easy for dust and moisture to enter the camera body or settle on its surface and the lens. To prevent your camera from being damaged, it is essential to keep cleaning your camera and its accessories after every use. If you do not regularly clean your camera, you might need to go to a professional camera cleaning center, which can be expensive.

| Camera Bag

It is not an easy task to carry all the camera accessories, without a proper bag. A camera bag has various compartments that help you store your lenses, memory card, and other accessories with ease. You must always opt for a good quality camera bag that is soft, lightweight, and flexible, as it helps to adjust the product in the required compartment with safety.

Photography is all about being creative. By choosing the right photography gear, you can not only make photography a fun activity but also capture impressive images. 

link building strategies

5 SEO Link Building Strategies – Step by Step Guide 2020

5 SEO Link Building Strategies – Step by Step Guide 2020 800 450 Admin

link building strategies

In the past years, link building strategies were based on links quantity and not quality. 

But today, Link building is a totally different game. Links are still very crucial to Google. It is practically impossible for Google to decide the value of any page if there are no links to it — regardless of how helpful, new, or in-depth the page content may be. Link building comes under Off-page SEO. Let’s understand this in detail.

Off-page SEO caters to the activities that are done away from your website to get it ranked in the Search Engine Result Pages (SERPs). Though many people relate off-page SEO with link building, it goes way beyond that. Off-page SEO is not only about the links, it simply tells Google what others think about your website. For instance, if your website pages have a lot of valuable links then search engines will assume that your website has got great content, that adds value to the user; otherwise, no one will link to it. 

Your search engine rankings majorly depend on the pages where you build links, especially the authority and the quality of those pages. Content still plays a major role; consistently blogging leads to an increase in your inbound links by 97%. Besides blogging, there are also other proven ways to build high-quality links and securing the highest position in the search engines. 

SEO experts say guest-posting content strategy is the most effective way to grow a website’s backlink portfolio, according to the research from SEMrush.

link building strategies

In this blog, we will discuss 5 link building strategies that will help you get good results in 2020.

Let’s start with the first and the best SEO link building strategy that is Guest Posting.

Strategy #1:  Guest Posting

Guest posting is one of the oldest link building strategies; in which you write and publish an article for some other website in your niche. You can also link your page to that article. Follow these steps to start with the Guest Posting:

Step 1: Find Guest Post Targets

The first step is to find a website to guest post on. I am listing out some techniques to find guest posting websites.

Technique1 – Google Search Strings

Where you have to write your “Keyword” + “write for us” search string and search for it, you’ll get a lot of websites from which you have to manually check each website you can guest post on. Here are some examples which are generally used to find out sites:

  • Keyword “guest post”
  • Keyword ”write for us”
  • Keyword “submit article”
  • Keyword “guest post opportunities”
  • Keyword “submit post”
  • Keyword “submit content”

Technique 2 – Google Reverse Image Search 

Find someone who writes a lot of guest posts in your niche, right-clicks on their image, and click on the copy image address.

link building strategies

Take the URL and search it on Google, and you will get a list of websites they have guest posted on.

link building strategies

Technique 3 – Twitter Search 

Twitter is a goldmine in terms of guest posting. It genuinely helps to find high-quality guest posting sites. Here is the trick to find websites to guest post on, through twitter. The twitter results are much fresher than even Google’s index, which means you can get websites that are actively on the hunt for guest posts.

First, go to twitter and search for basic guest post search strings like “[your keyword]” guest post.

link building strategies

Then, look at the results to find guest posting targets.

link building strategies

Step 2: Ready your Guest Post 

Now, list out the websites that accept guest posts and shortlist the websites that are a good fit for your guest post. 

  • Only post high-quality content
  • Can bring you targeted traffic
  • Websites should be in your niche 
  • Have a significant amount of social media followers

Step 3: Send your pitch

Create an effective pitch that can help you get your post published easily on different websites. Given below are some tips to make your pitch effective.

  • Start your pitch with something specific about their site
  • The pitch should be short and simple (< 150 words)
  • Give them at least 3 topics to choose from
  • Soft sell them your content
  • In the end, mention your experience & published work

Step 4: Write your Guest Post 

When the blogger has accepted your pitch, you have to give them something really valuable.

  •  Long articles give much more value than short posts, the length should be at least 2500 words.
  •  Include a lot of screenshots & other visuals
  •  Add some internal links as it is great for SEO

Step 5: Follow up

  • Don’t just post & leave it, actively respond to all the comments within the first 48 hours.
  • Always promote your guest post on social media platforms.
  • Send a thank-you note, it keeps the lines open for the next time when you want to guest post on their website.
  • Blog comment bonanza – reach out to the people who have commented on your post and ask them to publish your post on their website.

Strategy #2: Competitors link:

You may find that your competitors are getting links from major news sources. When you find that your competitors are positioning higher than you in the search engine, they may be on the path of success. You can be there, as well.

There is nothing as incredible as keeping an eye on your competitors to know where their links are coming from. The process of keeping an eye on your competitors is called “competitive analysis”. Here, you figure out what keywords they are ranking for, where their best links are coming from and what they are doing as of now that encourages them to succeed. So how to check your competitor’s backlinks? Follow these steps:

Step 1: Identify your major competitors

You can easily find your competitors in search engines, But just to be sure about it you can use ‘ahref’ tool to find out your major competitors. Log in with the tool, then click on the site explorer tab, put your main keyword in the search bar, and search for it.  Scroll down and you will see the web pages which are currently ranking in the Google organic search results.

Step 2: Find all the backlinks of your competitor and export the file

In the left corner under the backlink profile, click on “backlinks”. You will see all the backlinks that are linked to your competitor’s homepage. Now, select one link per domain and add a dofollow filter and then export the file. 

Step 3: Visit every website manually and make links on the websites having high DA with less spam score. 

Strategy #3: Broken Link Building 

Most of the websites have 100’s or 1000’s of links, where some link internally and some externally. For some reason, these links can easily break and stop working. Most site admins don’t even realize this when it occurs and it can break their client experience, reputation and SEO.

Broken link building is the white hat SEO technique to get the right kind of links. Finding broken links can be a superb opportunity for you to:

  • Build a relationship with the site owner 
  • Increase the value to them 
  • What’s more, above all, get a high-quality link

Broken link building is the SEO link building strategy used by Nikolay Stoyanov, to get 15 connections in 1 day with a 15% conversion rate. It truly is one of the most underutilized third party link building strategies. Here are the steps to do it:

Here are the steps to do it-

Step 1: Find out broken links of your competitors

Log in to ‘ahref’ and then click on site explorer, enter your competitor’s domain and search for it. On the left corner, under the backlink profile click on broken links then you’ll see a list of broken links of your competitors.

Step 2: Find a relevant broken link on a website

Visit each link and find out the best relevant broken link which we can replace with our link easily.

Step 3: Now, we have to create similar content to the broken resource

Analyze the competitor’s content and create a similar kind of content that can easily be accepted by the website admin.

Step 4: The final step

Ask the website owner to replace the broken link of your competitor with your link.

Strategy #4: Outreach 

Outreach link building is the most common type of SEO link building strategy, which is widely used nowadays. In this, you have to reach out to the people in your niche in order to introduce your content to them. The main objective of outreach is to convince those who have a large targeted audience to provide a link to your website and to talk about your content or product. 

Outreach is extremely important for every business. There are two approaches in outreach:

  • The Sniper Approach: Advocates of the sniper approach select their “targets” carefully and send highly-customized outreach emails to each one of them. They consider that effective outreach is all about providing some kind of value to a relatively small list of targeted prospects and expecting something positive in return. 
  • The Shotgun Approach: Under this approach, the advocate sends the outreach emails to the broader list of targets without investing much time in personalizing those emails. For them effective outreach is all about scale, the more you send emails the more you will get the links. 

Steps to do outreach:

Step 1: First your prospect

You should not send an outreach email to simply anyone. You have to do your research to figure out which organization, blogger, or master’s webpage your content fits in with.

Step 2: Find the right contact details

This is the genuine bottleneck with regard to executing blogger outreach at a scale. Discovering email addresses is time-consuming, tricky, and tedious; at least, if you care about finding the correct contact details.

Step 3: Craft your pitch

Most of the outreach guides will tell you to come up with a template for your campaign which looks similar to this:

Hello %First_Name%, 

I just went over your article: %URL_of_their_article% 

Extraordinary stuff! 

I saw that you linked to this post: %URL_where_they_link_to% 

It’s an extraordinary post, yet I composed a far superior article on that same subject. 

Look at it here: %URL_of_my_article% 

I trust you can add a link to my post in your article or if nothing else tweet it. 

Thanks!

Here are some tips to create a pitch-

  1. Always evoke curiosity with your subject line
  2. Pretend like you know them already
  3. Try to avoid fake flattery
  4. Explain your purpose of getting connected with that person
  5. At the end add CTA (Call to action button)
  6. And always use your best work

Step 4: Follow up

Regardless of whether you’ve heard from the recipient or not, you need to follow up. Permit 3-4 days before initiating a follow-up email. The recipient may be occupied and read your email, however needs a couple of days to reply. At this point, you have to send a follow-up email and point back to the original pitch but tweak the message accordingly while still demonstrating your value.

Hold up an additional couple of days after sending a follow-up email. After following up twice, if you still don’t get a response then it is an ideal opportunity to proceed ahead. You can still contact this person later on but wait for a few months. Each follow-up email should be professional and polite, no matter how disappointed you are.

Step 5: Track your campaign

All email outreach campaigns need to be tracked carefully. It’s the most ideal approach to measure your response rates and see which companies are outwardly saying “no” to your pitch and which ones are showing interest.

Strategy #5: Link Roundups  “seo” + “link roundup”

A link roundup is basically a blog post that highlights links to other blog posts. Usually, you will find them on a weekly or monthly basis and they are themed around a topic related to the blog that’s facilitating it. You can discover them in virtually any niche, too.

The thought behind it is to share content with your readers from different sources, which is our main motive when we are curating content for our social media channels. Follow these steps for link roundup:

Step 1: Finding out the right link roundup to jump in

You have to participate consistently but you do not need to do link roundup for every blog you publish. Let’s keep it for the best blogs. Now, start searching on Google:

  • Niche + link roundup
  • Niche + best-of roundup
  • Niche + link up

By searching for these phrases, you will find a good number of places to start with. But, there are also different ways to try like “best of”, “Tuesday link up” (where you can submit on any day of the week), and so on.

Go to Google & search for “seo” + “link roundup” to find link roundups on SEO, same way you can change the first keyword which is “SEO” & replace with your niche. If it’s social media marketing then “Social media marketing” + “link roundup”, the same way “PPC” + “link roundup” for PPC related link roundups.

By searching these phrases you’ll find a good number of places to start with, but there are also different ways to try, like “best of” “Tuesday link up” (where you can submit on any day of the week), and so on.

Step 2: Getting featured in roundups

There is no mystery magic formula for getting featured in a link roundup. It helps you build a relationship with the host blogger, but if you don’t, that is not a reason to give up. First, you need absolutely stellar content. If the content is the same as the regular old stuff that is out there or does not provide any value, you can not expect that anybody will really mention it. 

When you connect with different bloggers, you establish genuine relationships with them. One of the best approaches to remain off their radar is to approach them and inquire as to whether they would mind mentioning your posts. Some bloggers set up their own roundups of what they find fascinating. So, to expand your odds of getting featured, ensure you are consistently doing your absolute best and trying to promote your work.

If you find a roundup where it is possible to include the link yourself, you can generally do that. You will get the backlink to your site, if nothing else.

Step 3: Publishing your own link roundups

If you need to generate more traffic to your website, think about publishing your own link roundup. In case, you are generally referring to other blogs in yours, it can pay off enormously. It may not make sense to connect to other blogs and expect it to bring traffic back to your site, but it can and it frequently does. 

There is a decent possibility that the bloggers you link out will stop by your post and leave a comment to thank you. At that point, they will likely share it with their own crowd since it helps them to show they were featured somewhere else; and thus get more traffic and exposure. They will know who you are, which means building relationships and networking. Also, they may start to include your blog posts in their own roundups; thus bringing you much more traffic and exposure, and a completely new audience. 

Final thoughts: 

The link profile of your site is vital in determining the rank on search engine results. Google does not care how many links you have linked to your pages, but it is concerned with the experience you create for your users.

What is link building and why does it matter?

Link building is a SEO technique of getting other websites to link back to your website. It's important as it is one of to best way to increase your Website Credibility / Domain Authority. The more your website is credible / authorized in your market, the easier it becomes for you to rank for any keyword.

Do backlinks still work in 2020?

One of the major factors for Google Algorithms to assign ranks on Google SERP. Link building is as important as on-page. So to answer your question Yes, it will always work as it is the other half of SEO. Paid Linkbuilding might die being a black hat technique of link building (don't try).

Is link building still relevant to SEO?

Google always welcomes Genuine Links. Link building is a part of SEO so yes & it always works.

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