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May 2020

Benefits of Infographics – Why B2C Business Must Use it
Benefits of Infographics – Why B2C Business Must Use it Moshi Moshi

Infographics have gained popularity in recent years. They have been generally utilized among organizations and associations in both digital and in print. In the era of Digital Marketing, Infographics have become an exponential way of presenting data in a very catchy way and there are proven benefits of infographics as well. Research expresses that the human brain processes image multiple times quicker than plain text.

Other research proposes that 40% of individuals will react preferably to visual data over text data. Visual elements are an extraordinary method to engage your audience and get them interested in your content. With an infographic plan, you can introduce data in a way that is outwardly appealing and engaging for your audience. Check out the stats about infographics by Fuzzy duck. 

In this article, we’ll discuss-
  • What are Infographics?
  • Why are Infographics popular? 
  • Types of Infographics 
  • Benefits of Infographics
  • How can you make an effective Infographic?
  • Why B2C businesses should use Infographics? 

What are infographics?

An Infographic is essentially a visual representation of information that aims to reach a wider audience by simplifying the complex data and arranging it in an easy format. It helps to make the data understandable to the audience at first glance.

Why are infographics popular?

Most people prefer visual images rather than the texts, people also love to share content that has captivated their attention and is visually appealing, nowadays popular infographics get viral on social media channels very quickly.

For example: Putting a thousand-word article on our Facebook wall with charts/tables seems to be very boring and lengthy and will not help me to engage the audience. In this case, I would prefer to post an infographic on my Facebook wall which will summarize all the content in a single image, which can engage people and can be shared by our audience.

Infographics can make simple and boring information exciting. We can share information through a visual & there are various types of infographics,

  • Statistical Infographic Template
  • Informational  Infographic Template
  • Timelines Infographic Template
  • Process Infographic Template
  • Geographic Infographic Template
  • Comparison Infographic Template
  • Hierarchical Infographic Template
  • List Infographic Template
  • Infographic Resume Template

Let’s understand the types of infographics in detail:

1. Statistical Infographic Template:

If you need to visualize survey results, present information from numerous sources, or backup an argument with important information, at that point a statistical infographic is the best infographic to do that.

A statistical infographic puts the attention on your information. The design and visuals will assist you in telling the story behind your information. Your storytelling devices can incorporate graphs, charts, icons, symbols, pictures, and eye-catching font styles.

benefits of infographics

2. Informational Infographic Template:

An informational infographic format is the best infographic for clearly conveying another or specific idea or to provide the outline of a theme.

Regularly, an informational infographic is separated into segments with engaging headers. Numbering each area will help your infographic design flow. Also, we’ve discovered that individuals will in general like infographics with numbers in the title. Descriptive headers and illustrative symbols help convey each point clearly.

benefits of infographics

3. Timelines Infographic Template:

Timeline infographics are the best sort of infographic for imagining the historical backdrop of something, to feature significant dates or to give a diagram of occasions. Since people will, in general, understand time spatially, a visual like a timeline infographic can help make a more clear image of a time allotment. Visuals help like lines, icons, photographs, and labels all help to highlight and clarify points in time.

benefits of infographics

4. Process Infographic Template:

While a timeline infographic will feature points in time, a process infographic is the best infographic for giving a summary or diagram of the means in the process.

Process infographics will permit you to simplify and explain each step. Most process infographics follow a direct start to finish or left-to-right stream. Numbering the means will make your procedure simple to follow.

benefits of infographics

5. Geographic Infographic Template:

Do you want to visualize area-based information, segment information, or huge amounts of information? In those cases, a geographic infographic is your most solid option. Geographic infographics use map graphs as the center visual.

6. Comparison Infographic Template:

Most of us have trouble picking between multiple options. Whether you need to think about options in an unbiased manner, or you need to make one choice to appear to be better, a comparison infographic is the best infographic to do that.

Typically, comparison infographics are divided into halves vertically or horizontally, with one choice on each side. Utilize differentiating or contrasting colors to separate two choices.

benefits of infographics

7. Hierarchical Infographic Template:

A hierarchical infographic can compose data from the most prominent to least.

One famous case of this is the pyramid image of Maslow’s Hierarchy of Needs. Humanity’s most basic needs are at the base of the pyramid, ascending to humanity’s most complex and unknown need in the smallest segment at the top. To visualize a hierarchy of leadership or to show how something is separated into parts, utilize an organizational flow chart.

benefits of infographics

8. List Infographic Template:

If you need to share a collection of tips or a list of examples, at that point why not make a list infographic! 

List infographic formats are commonly clear the objective is to make them more attractive than a basic list. Visuals like symbols can replace bullet points, and creative text styles and colors can make everything stand out. Numbering the points in your list will enable your data to the stream. This list infographic layout utilizes diverse colored circle icons to help each number pop from the page. 

Even though your substance is a list, it doesn’t mean you need to follow the fundamental start to finish design. Play with your audience’s desires and include eye-catching structure components to offer their eyes a break.

9. Infographic Resume Template:

With the present place of employment showcase being so immersed, job searchers need to discover imaginative approaches to separate themselves. That is the reason infographic resumes have increased in terms of prevalence in recent years.

Infographic resumes won’t have the option to altogether replace the traditional resume most of the time. But they’re an extraordinary visual report to bring to an interview, to distribute on your portfolio site or to remember for an email application. Plan a resume header that reflects your abilities and experience. Give your infographic to continue a beautiful border that reflects your character or individual brand.

Here are some benefits of infographics:

  • Catch your eye: We are visual creatures and a well-designed and attractive graphic taps into the optic nerve that drives the brain. Basically, infographics are undeniably fun and engaging with that plain content.
  • Demonstrate expertise: Infographics utilize tables, diagrams, graphs, and other data. This visual portrayal of broad research shows topic skills and can upgrade believability in the marketplace.
  • Make complicated data progressively understandable: They say, a picture is worth a thousand words. Effective infographics convey a lot of information and data in moderately little space. 
  • Boost brand esteem/value:  Infographics go beyond telling people about your brand. They exhibit your worth and information in a significant way. That is the reason it is significant that they support your characterized image picture and incorporate an organization logo and website address or other contact information.
  • Make your content viral: Since they contain heaps of data about a single subject, they are perfect for sharing by means of web-based life channels. Information is an added benefits of infographics, that help the content to come out better in the eyes of the viewer.
  • Boost SEO: Once your infographic is posted on your site and shared via social media, it can produce backlinks that are fundamental to driving SEO.

Tips to create an effective infographic:

  1. Write catchy headlines
  2. Leave plenty of white space
  3. Create an infographic for your target audience
  4. Keep minimum text
  5. Stick to a single topic
  6. Let information flow like a good story
  7. Keep it simple & focused

The below points will explain why B2C businesses should use Infographics:

  • Visualizing statistics: At the point when you’re making statements, buyers probably won’t accept your advertising messages. As the saying goes, numbers never lie, so including a couple of truthful figures causes your case to appear solid. It can come to individuals once in a while reading lengthy articles about a survey or study you just finished.
  • Educating consumers: Infographics are profoundly instructive and can show consumers your brand. Locate a significant point and afterward direct research on how clients are influenced by that issue. You can utilize your infographic to educate general society and afterward, compose a blog entry about how your product or services can resolve issues.
  • Brand awareness: Furthermore, you should add your brand logo on your infographics to guarantee that your perusers are presented with your organization’s logos and images. Utilizing your branded content will likewise enable your business to arrive at new buyers.

Conclusion:

The main obstacle for infographics is to create points and thoughts in a simplified, alluring and energetic way. There are different platforms and stages in development that can help you make them simpler. In this way, start working on infographics and let individuals know your creativity and create awareness with your business.

Are infographics effective?

There is no doubt that visual content always works. In fact, the brain processes visual content 60,000 times faster than text.. Infographics are a great way to present complex information in a simple way and are especially effective in B2B marketing.

What should infographics include?

1. Stunning graphics 2. Valued information 3. Relevant and current data 4. Good organization 5. Concept and design

What makes a bad infographic?

A bad infographic includes too much of text content, too much information in the graphs and charts, which makes the infographic complex to understand.

Top 5 Advantages of Email Marketing 2020 | Why You Must Do It!
Top 5 Advantages of Email Marketing 2020 | Why You Must Do It! Moshi Moshi

You must have heard that digital marketing is all about SEO, Google Ads, and Social Media Marketing. But did you know that email marketing in the form of digital marketing with the highest Return on Investment (ROI)? Yes, that’s true.

It is the oldest form of digital marketing. It is often underrated, however, it is 40 times more beneficial than Facebook and Twitter combined for gaining new customers.

advantages of email marketing

There are many advantages of Email Marketing and I will be discussing this in detail but first, we need to understand the dynamics of email marketing.

Types of email: 

| Newsletters: 

According to studies, 83% of companies send newsletters to their audience. Newsletters can either be original content with links to your website or curated content which is related to your industry.

Newsletters should have consistency as we want our audience to stay updated about industry trends. We can also promote our new product launches through newsletters.

| Conversion from prospect to customers:

These are basically emails which are sent periodically to the leads for conversions. This is usually automated content and also helps in engagement.

| Transactional: 

  These are sent when any purchase is made, like confirmation emails when any transaction is done. These can also thank the receiver for contacting you, for example, “Thank you for the email.”

| Milestone: 

These are sent on the birthdays of your customers. In fact, birthday emails have a transaction rate that is 400% higher than that of promotional emails, if you also provide special offers in the mail.

| Promotional: 

These are sent when you need to promote your products and services. They are sent in bulk usually. 

Now that you know the types of Email. The next step is an email marketing strategy to prevent your email from going to the spam folder.

Email Marketing Strategy:

  1. Double opt-in: In this process whenever a customer fills the signup form, you do not directly add them to the mailer list. Instead, another mail is sent to verify if the details filled are correct and if they are comfortable receiving promotional emails. This prevents adding any fake Email IDs or uninterested clients to your email list.
  2. Email Authentication by DKIM: This is a coded confirmation method from the sender that checks the integrity of the email. It is basically a key that connects the email to the DNS server and establishes the genuineness of the mail. Gmail, Hotmail, and Yahoo use this type of authenticator and it is better to use this strategy to prevent your mails from going into spam. Your developer can help you with the setup.
  3. Email Warm-up: This actually involves sending emails from an IP address regularly. IP warming is the act of slowly expanding the volume of mails sent from a particular IP address as per a scheduled timetable. This continuous procedure assists with building up your image with ISPs (Internet Service Providers) as an authentic email sender.

Now we know what strategies we should follow for email marketing, we should know why we should give our time and effort for email marketing. Why must you do it?

Advantages of Email Marketing:

1. Best ROI: Each advertiser needs to have the option to see substantial outcomes from their marketing endeavors, and email marketing is one of the channels to achieve that. This platform brings in the best ROI for your business. It can create an incredible $38 for each $1 spent. That converts into an ROI of 3,800%.

It’s significant that you have a tracking system set up to monitor email clicks, site visits, and how many conversions have occurred to understand the ROI.

2. Customized content: Email marketing permits you to categorize your clients into various segments depending on their interest, the stage of the marketing funnel(cold prospect, warm prospect, and hot prospect) they are in. You can create highly customized content depending upon the category they are enlisted in. From creating the ideal title to pictures that resonate with your client, and important content that engages your crowd, the email is a highly effective tool for customized content.

Keep changing your content looking into the demands of the customer. Ignore the urge to hard-sell your products to your customers. Establish trust between you and your customers, then you can start sharing promotional mails. But it should seem like a solution to their problem and not pushing a product.

3. Lower Cost: With any business, especially small businesses, there are time and money restrictions. Even if you spend on flyers or pamphlets it would require a substantial budget for printing expenses. On top of that, you require time to design the flyer and coordinate with your delivery associates. 

This time spent not concentrating on your business is lost income, and a lost chance to associate with your clients on an individual level. One of the most favorable circumstances of email marketing is the proficient utilization of time and money. Planning an expert email advertising effort isn’t tedious. Sending emails by email marketing tools to numerous clients is likewise still financially savvy.

4. Builds customer relationships: According to a study, 80% of businesses believe that email marketing increases customer retention.

You could even set up a drip campaign to assist you to make things easier. Now you may ask what is a drip campaign? It is basically a set of emails that are sent to the audience once a particular condition is met. The 2nd mail would not be triggered until the 1st one and so the cycle continues. For example, you can set up a trigger that automatically sends email 2 once email 1 has been opened. We can also schedule a wait time according to which, once a person has opened email 1, then after 2 days email 2 can be sent across.

Drip campaigns are continuous and reduce the time taken to convert a lead. They’re regularly used to increase brand recall while giving customers valuable information.

5. Easy to measure: Another key advantage of email marketing is that it is easier to understand where you are going wrong. Most email advertising automation will permit you to follow “open-rate”,  “click-through rate”, and conversions. It is easier to incorporate the changes well. 

Now that we have understood the type of emails, email strategy, and advantages of email marketing. But it is essential to know about free bulk email sender tools to start your email campaigns-

Free Tools are  Mailchimp & ZOHO

Mailchimp: Mailchimp is a pioneer in email marketing that you’ve most likely heard about. Their free plan gives you a tool for email construction and scheduling. Two extraordinary features that this email automation tool offers are suggestions and insights, to assist in strategizing your campaigns.

ZOHO: It has a range of templates that you can choose from. You can segment your customers and also carry out Drip Campaigns through ZOHO mail.

It’s obvious to see that email continues to be the best advertising medium for business. Maybe it’s the ideal opportunity for your business to begin focusing on email marketing now.

 

Top 5 Graphic Design Trends 2020 | Moshi Moshi
Top 5 Graphic Design Trends 2020 | Moshi Moshi Moshi Moshi

graphic design trends

The world of art keeps on changing like any other field. With this, the artists face challenges to update themselves with the changing trends and elements. As graphic designers, one aspect of pop culture that is bound to fascinate us is the latest technological innovations. Technological innovations are growing every single day and so is the demand for graphic designing in the market. And with the market, graphic design trends change at a rapid level.

In an era of updating trends, to create even more attractive trends and be a trendsetter, the artist’s approach should definitely be updating with time.

Incorporating sense with creative elements makes a huge difference in each design. The days of the following conventional designs are gone. It’s an era of creativity now. 

Changing 2020 graphic design trends is a creative topic to discuss. No one wants a project with bygone designs right? 

So here are the top 5 Graphic design trends 2020 that you cannot miss out on: 

Liquid Motion Design

Do you want to create an engaging design? Do you want to show the magic of transition and movements in your design? 

Undoubtedly, motion design trends 2020 would give you a desirable output. Liquid Motion design is a graphic design trend that is emerging at the fastest possible pace.

Liquid Motion videos are basically animations that seamlessly transform, as smooth as the movement as a liquid. 

graphic design trends

To convey a sense of movement and drama, motion design trends 2020 are best among all of the graphic design trends. Liquid Motion videos are basically animations that seamlessly transform, as smooth as the movement as a liquid.

Gradients & Color Transitions 

Do you want to make your designs exceptionally stand out with the energetic stunning vibrant color transitions? 

Then know about the trendy gradient and color transitions in graphic design.

Color Transitions simply mean the transition of one hue to another and this often happens very smoothly.

The graphic design trends 2020 gave gradient an image of major throwbacks that happened in life and even nostalgia. 

The logo of Instagram is a great example. The nostalgic touch in the logo is appropriate for the users who are actually making memories.

graphic design trends

It is indeed notable that the eye-catchy designs are taking the world of graphic designing by storm. 

In a world where lots of brands are evolving within seconds, it’s quite challenging to make yours stand out. To work it out the most simple yet creative way is to grab people’s attention with your unique design. Here is where color transition or gradient does a lot more.

The possibilities of gradients are immense. In the latest graphic design trends, the gradient uses luminous, bright and interesting color combinations which make them look fresh and modern. 

Glitch Effect

Are you one of those who feel perfection is overrated, unrealistic and rather drab? Cheer up! The Glitch effect is here and it is proof to how imperfection if embraced confidently, trumps all the way.

Glitch or the Ruined effect is clearly taking over the market. It amplifies the effect of the design among the graphic design trends in 2020 and grabs the attention of the audience.

Scratchy static of your grandfather’s TV or the crackled visuals on your internet shortage days, they are all making a modern comeback, that people call the Glitch effect. 

Many critics observe that the best part of the Glitch effect is that they have been inculcated not just in Designing but also in fashion, packaging, films, etc

Galactic Colors

In this age of advancements, colors also have something to share with. This year has a lot more to do with galactic effects, space and galaxy color hues with the changing graphic design trends. 

iPhone X Introductory video is the best example of using the Galactic color effect. Pop of galactic colors here and there, a hint of sparkle everywhere made it attractive and memorable.

Out -of- the- world designs are quite possible with galactic colors. They are fun and extremely vivid that can make the images or videos really attractive in changing graphic design trends.

In accordance with the galactic trend, it is possible that the use of electric colors such as blues and purples will surge. Deep colors give a modern appeal and will look rich and bright.

Creative Typography

graphic design trends

In the present graphic design trends, designers rely upon typography trends or creative typography to convey a story through their design.

Creative Typography is the perfect combination of text-based content and appealing visuals. 

There is no question that creative typography, which involves a colorful background and funky texts, is the perfect solution to nail the attention with changing graphic design trends.

In creative typography, while the designs illustrate the message, the text clarifies it and gets it across.

As an animation video production company, We at Moshi Moshi take a keen interest in every other trend that pops up in the market. If you are as passionate as us when it comes to anything and everything designing, reach out to us. We would love to hear from you!

Visit our Website: https://www.moshimoshi.in

Call us: +91 9148544178

Mail us: sales@moshimoshi.in 

What is graphic design?

Graphic design is the process of visual communication through the use of typography, photography, iconography and illustration.

Why is graphic design important?

The demand for graphic design is increasing rapidly day by day in the corporate industry. Every company big or small needs a Graphic design service in order to stay tuned with the market. For example Logo, brochure, business cards etc.

What's trending in Graphic Design 2020?

To create modern and innovative designs, designers are playing with the typography, this trend is expected to flourish in 2020.

Learn: What is Google Ads? How Does Google Ads Work?
Learn: What is Google Ads? How Does Google Ads Work? Moshi Moshi

What is Google Ads and how does Google Ads work? This is a common question asked, which is why this blog will focus on all the points as to why Google Ads is important and how it works.

What is SEM and How does this Help Your Business to Grow?

Search Engine Marketing (SEM) is a digital marketing strategy that helps to increase the visibility of our website in the search engine result pages (SERPs). SEM is the most effective way to grow your business and it helps to aware the customers about your brand. 

Search engine marketing can increase website visibility in two ways: Organic and Paid. 

Search engine optimization (SEO):  It is a process which can help to generate traffic on your website to get higher rankings in the SERPs, this is an organic way in which the advertiser is not required to spend any money. It consists of two activities which are On-Page & Off-Page activities. 

Another one is Paid marketing (PPC – Pay Per Click) which is explained below in detail, where the advertiser has to spend some money to get traffic to their website. 

So, SEM consists of these two marketing tactics to improve your website visibility in search engines.

what is google ads? how does google adwords work?

What is PPC & How Paid Search Marketing Works?

PPC stands for Pay-Per-Click. PPC is nothing but the amount which the advertiser has to pay per click or per impression on an ad. It is the most common paid campaign type. PPC marketing is considered as one of the fastest digital marketing strategies to drive traffic to your website and for conversion growth.

Search engine advertising is the most common form of PPC. The advertisers have to bid for ad placement in a search engine’s sponsored ad links when someone searches for a particular keyword which is related to their business offering.

For example – If we bid on the keyword “Advertising Agency in Bangalore” our ad must show on the top on the Google result page. The higher we bid as compared with our competitors the highest rank we’ll get on the Google search result pages. 

To get an overview of campaign types offered by Google ads, check out this video.

You can grow your business in an increasingly competitive marketplace with Search engine marketing (SEM), it is the most effective way to grow any business.

PPC is helping businesses in the following ways – 

  • PPC advertises directly to the audience searching for a business like you. It allows us to put your ad in front of the audience who are most likely to be interested in the products which you offer.
  • By PPC advertising you can get measurable ROI, by which you can get to see what exactly you are getting out of the ads.
  • In PPC money will only get deducted when someone will click on your add, so you can reach a large no. of people with the campaigns but you only have to pay money when someone clicks on your ad
  • You can advertise your products and services across the globe, locally and globally as per your requirements.

What is Google Ads? All You Need To Know About Google Ads

These days Google ads are becoming progressively popular among all businesses across all industries. 

Whenever you search for any keyword in a search engine you can see ‘Ad’ flashing in front of some of the search results, this is nothing but the Ad shown by Brands to extend their revenue to a level that would never be possible through offline marketing.

what is google ads? how does google adwords work?

Refer to the below infographic for the Google Ads stats according to a survey-

what is google ads? how does google adwords work?

Still, what is Google Ads, and why Google Ads is important? It is a paid service by Google by which one can run their advertisement to get featured on the top results of the search engine. Google Ads is important as it helps to get the result faster and helps to maximize the ROI. 

Your paid campaigns should be stronger and more focused if you want to get more clicks resulting in a greater probability of obtaining new customers to your website. 

Advertising with Google Ads begins with creating a campaign. The type of campaign you decide to create should be based on your advertising goals. 

For example: if you’d like to show your ads on Google SERP to get more visitors to your site, you should choose a Search Network campaign.

When you get started with your campaign setup, you’ll be asked to select campaign goals and select a campaign type.

Google offers 6 types of campaigns by which you can improve your website visibility in SERPs. 

Types of Google Ads Campaigns:

1. Google Search Ads Campaign: Search Campaigns advertisements promote your products and services straightforwardly Search Engine Result Page of any particular query that your search on Google. 

You can directly target the audience to whom you want to show your ads and even narrow your targeting to users in a certain geographical region.

 2. Google Smart Campaign: When you sign up in smart campaigns you just have to write an ad that describes your business along with the description of your products and you have to set the budget.

Google will show your ad automatically to potential customers across Google Search, Google Maps, Google search partners, and the Google Display Network.

 3. Google Video Ads Campaign: Video ad campaigns are an exciting method to reach and engage your audience on YouTube and over the web. You can create and manage your campaigns in Google Ads by using the “Video” Ad campaign type.

4. Google Shopping Ads Campaign: In Google shopping ads there is no need for much setup and there aren’t many features to select, if you want to show the products which your eCommerce store offers in Google Shopping, then you’ll need to set up the Google Merchant Center and the process isn’t difficult. 

Here are the steps for creating a Google shopping ads campaign:

  1. Sign in to your Google Ads account
  2. In the menu at the left corner, click campaigns
  3. Click on the plus button (+), then click new campaign
  4. For “Campaign type,” select shopping and click on the next option

Major Steps to Set up your Shopping Ads Campaign

  • Merchant: You have to select the merchant center account that contains all the products which you want to advertise. If in case you will not find any account, you will need to link your merchant center account with Google ads account. You can’t change the merchant after you have created the campaign.
  • Country of Sale: Then you need to select the countries where you want to sell your products, your ads will be shown only in the countries which you have selected. And you can’t change the country once you have created the campaign
  • Inventory Filter: You only need to change this setting if you need to limit the quantity of items utilized in your campaign. To do this, pick the criteria an item should meet so as to be promoted. The items that match all the requirements you select will be added to your campaign. You can change this setting after the campaign has been made.
  • Bidding: In this step you have to select the type of bidding which you want to use in your campaign, you can change this setting even after the campaign has been made.
  • Daily Budget: The budget which you are willing to spend each day on the campaign
  • Campaign Priority: You only need to change this setting if you are promoting the same products in multiple campaigns for the same country of sale. The campaign priority will decide which campaign should be used when products overlap in the country.
  • Local Inventory Ads: You only need to change this setting if you want your Shopping campaign to include products that can be sold in local stores. To promote local products, you’ll need to submit local product data into the Merchant Center. Then, check the box to enable ads for products sold in the local stores.

V. Click on Save and then Continue button

VI. Next you have to choose what kind of ad group you want to create

  • Product Shopping (if you’re new to Shopping, It is recommended) These are individual product ads. These ads are automatically created using the information from your Merchant Center account.
  • Showcase Shopping These are the ads related to several products that group together in a single ad. Some additional steps are required to create this ad.  

VII. Click Save.

5. Google Universal App Ads Campaign: The universal app campaigns allow you to advertise your app across Display, Video Networks, and Search ads. You just have to add your app and modify some objectives.

6. Google Display Ads Campaign: Display ad campaigns give you the option to reach people outside of Google’s search engine results, through content, pictures, and video banner displays that appear when users browse the web, use applications, or watch videos.

You can choose a goal for your campaign based on the actions which you want your customers to take.

Goals Include: 

  • Sales
  • Leads
  • Website traffic
  • App promotion
  • Brand Awareness & reach
  • Product & brand consideration

How the Google Ads auction works?

The Google Ads auction depends upon three factors:

  1. Your bid
  2. Your landing page Quality Score
  3. Your promotion augmentations

1. Your bid: Google Ads isn’t a compensation to-win stage. However, your bid influences your performance in the Google ads auction. Your company could win or lose depending on your bid. Place realistic and reasonable bids, versus over the top ones for the best execution and rate of profitability (ROI). Google Ads bidding strategies allows you to do things manually or automated.

Types of bidding strategies in Google Ads:

  • Manual Cost Per Click (CPC) – Manual cost per click allows you to set the bids at either the keyword level or the ad group. This is considered as the best bidding strategy for new advertisers.
  • Automatic Cost Per Click (CPC) – Automatic cost per click gives all the control to Google to adjust your bids up or down. This will help you by giving the most clicks within your daily budget for that specific campaign.
  • Enhanced Cost Per Click (ECPC) – This strategy gives Google the right to increase or decrease your bids by 30%. Google will increase your CPC by 30% if the conversion is likely to happen and vice versa
  • CPA Bidding (Conversion Optimizer) – Allows Google to adjust bids to the average of certain cost per conversion goal that you have set. It has been found that CPA bidding is more effective on display ads
  • CPM Bidding (Cost Per Thousand Impressions) – This strategy is only available for display network campaigns, this allows you to set the target bids that assemble after 1,000 impressions. CPM doesn’t charge you for clicks
  • Flexible Bids – The last one is flexible bids. It is located within your Google ads shared libraries, here you can find 6 different flexible bidding strategies.

2. Your Quality Score: Your Quality Score (which ranges from 1-10) outlines the worth, relevance, and past execution of your ads, keywords, and landing pages. A great Score can prompt lower promotion costs, as well as a better position across advertisement systems. 

The formula to calculate quality score is simply: ( 1 + Landing Page Experience weight + Ad      Relevance weight + CTR weight )

( 1 + Landing Page Experience weight + Ad Relevance weight + CTR weight )

3. Your promotion augmentations: By using Google Ads extensions, you can improve your ad’s performance and visibility, like offering clients a telephone number for reaching your group. Increasing the value of your promotion can improve your odds of winning the advertisement auction. You can include extensions while making your ads.

In order to increase the CTR (Click Through Rate) the best-recommended practice is to use Google Ads extensions in your ads, here are the extensions list which Google Ads offers –

  • Sitelink Extensions
  • Location Extensions
  • Affiliate Location Extensions
  • Structured Snippet Extensions
  • Call Extensions
  • Message Extensions
  • App Extensions
  • Callout Extensions
  • Price Extensions
  • Promotion Extensions

Note: Google has announced that Message Extension will get removed by this year. 

It is not necessary to use all the extensions in your ads, based on the services, products which you offer, and based on the business and industry you can add relevant extensions. 

At the point when Google launches its ad auction, it also calculates the cost-per-click (CPC) by using this formula:

Actual CPC = Competitor Ad Rank / Your Quality Score + 0.1 

The actual CPC is what your business pays for each click that your ads get. This equation is the reason most organizations pay not as much as what they offer for a keyword. It’s crucial to know, however, that your business will never pay more than what you offer or bid.

Google Ads falls as a paid advertisement platform under the marketing channel which is PPC (Pay-Per-Click).

Nowadays, more and more businesses are taking advantage of Google Ads and PPC campaigning to drive more traffic to their website and to generate more revenue. 

How Does Google Ads Work? 

Google Ads offers a demonstrated advertising technique for organizations across businesses and areas. 

Its variety of focusing on alternatives, adaptable expenses, and various ad promotion types permit any organization, from local to global, to contact its crowd and keep its advertising cost within the budget.

Google Ads permits organizations to make unique ads for all the reaching users. 

These promotions/advertisements can show on the Google Search Network, as in Google search result pages, and on the Google Display Network, as on third-party sites. Google Ads additionally offers access to bidding options, campaigns, and diverse targeting.

How to set up Google Ads Campaign –

Here is the step by step guide to create a Search Ad Campaign:

1. Sign in to your Google Ads Dashboard, Click on (+) sign to create a New Campaign

2. Select the goal according to your business whether you want to run your campaign for sales, brand awareness, leads, website traffic, or app promotion.

what is google ads? how does google adwords work?

3. Then select the campaign type which you want to create like: Search Campaign, Display Campaign, Video Campaign or Shopping Campaign. Put your URL and press continue.

4. Then add your group name and add the keywords on which you want your ads to be shown, and click on save and continue,

what is google ads? how does google adwords work?

5. In this step you have to create your ad by adding the URL, headings & descriptions. This information will be visible in the search engine when your ad will appear in SERPs.

6. Here you can select the targeting audience, location according to your marketing strategy

what is google ads? how does google adwords work?

7. In this step you can set your daily budget the amount which you’re willing to spend on your ad on a daily basis. You can set your bid and can add the extensions as per your business requirements.

8. This is the last and final step for confirmation of your campaign. Click on save and continue and Hurray!!! Your campaign is ready to run.

When you complete the process of making and setting up your campaigns, Google does review and approve your advertisements. 

Following approval, Google can start demonstrating your promotions over the proper advertisement systems, similar to the Google Search Network or the Google Display Network. However, they must win the ad auction, to get featured in the Google search result pages.

Benefits of Running Google Ads:

  • You can focus on multiple keywords simultaneously
  • Google Ads will help to boost traffic on our website
  • It will help to get more phone calls and more in-store visits
  • It gives you all the flexibility to stop and pause your ads at any point of time 
  • Ads which appears on the top of the page get immediate visibility as compared with other ads
  • Google Ads are not restricted to the size of any business. you can create and run your ad as per your budget.

 So, now that you’ve learned about Google Ads, it’s time for your business to take up a notch. Good Luck!

What exactly is Google Ads?

Google Ads is an advertising platform where you can bid on certain keywords to rank on Google SERP & Google's partner sites when that keyword is searched by users on Google. It can help you create ads for your based on selective age groups, target location, and content. It also has variants for different types of content.

Does Google Ads work for small businesses?

Google Ads can work effectively for small businesses if you use it in the correct way. With an optimized landing page, strong value proposition, and keywords, Google Ads can help to grow your business.

Why Google Ads is important?

It is Important because 95% of your target customers use Google in their daily life providing you the advantage to tap on to them. Be it Brading, Marketing or Selling oriented campaign

Reasons why you should use Google Ads?

Google’s massive reach 1. Full control of your campaigns 2. Super Affordable 3. Quicker results than with SEO 4. Earn more conversions 5. Maximize ROI with different bidding strategies

 

What is Digital Signage Display | How Does Digital Signage Network Work!
What is Digital Signage Display | How Does Digital Signage Network Work! Moshi Moshi

As the marketing industry evolves, pioneers are in constant search for the opportunity to do better than the rest. As technology evolves, these pioneers find their opportunities being handed to them. Technology has helped advance every industry majorly, but more than most, it has built a symbiotic relationship with marketing, producing an entirely new field called Digital Marketing. Within Digital Marketing, the most recent addition is the Digital Signage Network (DSN). you must be wondering what is digital signage display? 

For any individual in the entertainment industry, one of the biggest achievements, on par with having a star on the Hollywood Walk of Fame, is being on one of the many screens in Times Square, New York. Those screens are Digital Signage Displays; they are one of the many recent developments in the digital world. As technology evolves, marketing follows suit. One of the most important fields for every industry, marketing needs to engage an audience as much as it can, and the Digital Signage Network is the best medium available. 

digital signage display

A new medium in the marketing industry, it has proven to be a highly efficient form of advertising. If you’re unsure of what Digital Signage Display is, it is technically any screen displaying any content. However, for marketing, it is a well-placed screen, with appropriately planned and portrayed content for the purpose of advertising. 

To make it simple, we present you with an example; 

You’re sitting in the food court of a mall, you’ve made your order and you’re waiting to see your order number on that small screen, that screen is a digital signage display. While you wait, you see an advertisement by Dunzo, which you cannot help but notice, since your order number will show up in the corner of the same screen. That is marketing through Digital Signage Display.

digital signage display

Other places you may have seen these screens are at shopping malls, public spaces like major event venues, and airports. That sign that convinces you to go to Maybelline and find that foundation that fits you just right, as you walk into a mall. 

Even that beautifully done Beats by Dre ad that you saw on a screen while you waited for your flight and tried to untangle the wires of your earphones. Those are well placed Digital Signage Displays. 

digital signage display

It isn’t easy to stay updated with, or to compete with technology, so trust a marketing professional to turn it into yet another step towards growth, and a pedestal above those still catching up. 

DSN and Digital Media Displays are not easy to conceptualize, plan, and execute. They require a large amount of planning, and more importantly, highly responsive and efficient service. On a Digital Signage Display screen, every second counts. Similar to television advertisements, companies are allotted slots for a certain number of seconds, every few minutes, a certain number of times a day, on multiple screens, and accordingly charged. 

For instance, if you are a company and wish for your advertisements to be presented on a digital signage display, you will get in touch with a company that has a pre-established DSN. You can then ask for a 30-second slot, every 8 minutes, about 100 times a day, on four different screens in one location, and you will be charged accordingly. Given below are the 5 steps you should take when attempting to establish your presence on DSN. 

5 Steps for successful DSN marketing: 

1. Defining Goals: 

Identify your need for DSN, decide how it helps your company, focus on that. Once you have determined why, you can move onto how, and go from there. DSN advertisements can help in many ways, it simply depends on how you use it. 

2. Determining Target Audience: 

Your target audience determines the kind of content, the platforms, and the spaces you use to advertise for your company. Choosing the optimal group of individuals to create and place your ads can make or break your DSN presence. 

3. Selecting Platforms and a Partner: 

DSN requires efficiency. The right partner, with access to the right platforms, can make a major difference. You should be focusing on choosing a partner who understands your needs and guides you accordingly. Moshi Moshi has India’s Largest Corporate Digital Signage Network, and works with companies of various fields.  

4. Determining Placement: 

Once you have your goals, target audience, and platforms, you should carefully choose where your advertisements would stir the most interest, or garner the most reaction. Playing Harpic advertisements at a food court would be counter-productive, and insensitive towards the needs of the consumer. Sit with your DSN partner and figure out your best options. 

5. Creating Fresh Content: 

Keeping up with the times is crucial to every industry, even more so in marketing and advertising. Have you ever wondered what makes Amul butter the most loved butter in the country? It’s their ad campaigns that are based on current events and attract the attention of consumers of all ages. With news events and the most recent memes, both being equally used, their target audience is extremely engaged. Use them as an example; create fresh, relatable content, and make it visually appealing and available to your target audience. 

DSN is a crucial step forward for all in the marketing and advertising industry. Media evolves, just as technology does, and so do minds. The above information should serve as an introduction to this concept. I would advise in-depth research, and speaking to an agency like ours, to get a better idea of what you need and what you’re looking for. 

What is SMM (Social Media Marketing) ? How does it work?
What is SMM (Social Media Marketing) ? How does it work? Moshi Moshi

I don’t think we need to discuss how big social media is. This platform has rapidly grown even faster than the Internet itself. Could you ever imagine yourself waking up one morning and not scrolling through your social media feeds?

That’s how addictive Social Media is. Let’s discuss what is SMM?  

What is Social Media Marketing? 

There are numerous definitions of social media marketing everywhere. Basically, social media marketing involves generating personalized content for specific social media platforms. The main goal is to boost engagement, increase exposure, connect with your audience, build your brand, increase sales, and drive website traffic. 

what is smm

The most used social media platforms in India are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, and Snapchat.

Quick facts on Social Media platforms:

  • Teenagers and bachelors are mostly into Facebook, Instagram, and Snapchat.
  • YouTube is the world’s second-largest search engine.
  • TikTok is now a hot favorite for Gen Z
  • Most professionals prefer using the social media apps LinkedIn and twitter

Benefits of Social Media Marketing

1. Increase Brand Awareness 

Social Media permits you to advertise your business to a huge number of individuals around the globe. 

It is one of the most cost-efficient digital marketing methods used to create content and increase brand awareness. Implementing a social media strategy will extraordinarily build your brand recognition since you will be engaging with an expansive audience of consumers. 

Social media has an advantage over traditional media because it can get your brand before individuals rapidly, and with no problem at all. Moreover, it gets your audience taking a gander at your brand even when they aren’t considering your brand at the moment.

Truth be told, social media has been demonstrated to increase brand awareness by driving up engagement. Social engagement incorporates engagements like comments, likes, shares, follow, subscribe, and re-posts. 

Just by contributing a couple hours/week, over 90% of advertisers guaranteed that their social media marketing efforts significantly increased exposure of their brand. Once you have created and you are happy with your page, begin interacting and engaging with your audience on every platform. This can result in accomplishing the objectives of your social media marketing.  

2. Increase in leads and conversion rates

To gain more opportunities for conversion, your business needs to increase visibility.

Every blog post, image, video, or comment that happens on your social media platform may lead viewers to your company’s website and increase traffic. A healthy and fruitful social media marketing strategy will lead to more conversion for your business. 

Promoting your products and services on social media is a straightforward method to increase lead generation, increase conversions, and boost sales because you’re promoting to the audience who have shown interest by following your profile. Your social accounts are a basic piece of your business pipe—the procedure through which another contact turns into a client.

Human interaction plays an important role in building up an enthusiastic connection with possibilities. This results in setting up a beneficial relationship. The advantages of social media in business include the chances to build up human connections with the possibilities that can expand conversion rates.

3. Increase website traffic

Social Media is a blend of various kinds of individuals with changing foundations and practices. Regardless of whether you are maintaining a business site or a leisure activity blog, social media can potentially have a colossal effect on your traffic. 

Social media channels are supplemental to the brand’s site and, if there is one, its physical location. Social media pages of your online business is the gateway to a website, and it assists advertisers with guaranteeing more traffic for their websites.

In spite of the fact that social networks are incredible for getting traffic to your website, you have to consider what to post as well as how frequently to post. You would prefer not to turn into that oppressive advertiser, or you’ll turn off your customers.

4. Direct connection with the audience 

Social Media is a two-way road, in contrast to traditional media, which offers only single direction communication. You can’t connect with your audience directly in traditional marketing, unlike social media that allow you to connect directly with your audience. You know who is interested in your business because they choose to follow your social media account. Give them a reason to stay. 

Social media allows you to connect with your target market, prospects, and customers whenever. In fact, some platforms allow you to import your contacts into your account to associate with them. You can utilize this as an approach to instantly inform your customers on current promotions, special offers, new products, and the sky is the limit from there. And best of all it’s free. This is a great way to up-sell your present base.

You yourself have to indulge and engage to make your customers engage with your content. Always stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand. The direct connection with your audience is a great way to improve your marketing campaign. 

Social Media Marketing Strategy

Confused, overwhelmed, and don’t know where to start? You’re definitely not alone!

Social Media Marketing isn’t as simple and direct as it used to be a few years back. This place is crowded now, and the expectations of consumers have reached another level.

Having a clear plan is essential in making social media work. You need to comprehend what you’re doing, where you’re headed, and what you intend to accomplish with your social media. To put it plainly, you need a social media marketing strategy that gives you a bird’s eye view of everything; simultaneously allowing you to handle and work with the subtleties when required.

The more explicit your strategy is, the more compelling the execution will be. Keep it compact. Try not to make your strategy so grandiose and wide that it’s unattainable or hard to evaluate. 

A compact strategy will enable your brand to tackle its objectives with a feeling of direction.

Without a properly planned strategy, you might be updating on social media platforms just for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be difficult to accomplish results.

Here’s a complete guide to creating a winning social media marketing strategy:

what is smm

1. Social Media Marketing Goal 

Why do you want your business to be on social media?

Set a reasonable objective for your brand. Regardless of whether that implies more dollars and pennies from your current social presence or amping up your reach with a new audience, absolutely up to you.

The S.M.A.R.T. goal frame. 

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Knowing how you are advancing with your social media endeavors is essential if you want to move in the right direction. By appropriately setting your social media marketing objective, you’ll be able to track your progress.

So as to make viable goals, you need to be clear about your methodology. You have to have targeted goals. Because these are achievable when contrasted with the more extensive, long-fetched ones.

Make it a point to set goals that are defined, attainable, and estimated. Along these lines you’ll be prepared to make quantifiable objectives in the main fields of branding and conversions. 

Here are some goals that businesses of all shapes and sizes can divide and conquer:

  • Increase brand awareness
  • Drive traffic to website
  • Generate leads and sales
  • Grow revenue
  • Boost brand engagement
  • Build a community around your business
  • Provide social customer service
  • Increase mentions in the press
  • Listen to conversations about your brand

2. Research your target audience

Making assumptions is a dangerous game for marketers. 

Knowing who your audience — and ideal customer — is and what they want to see on social media is key to creating content that they will like, comment on, and share. It’s also very important if you want to turn social followers into customers for your business.

3. Build an audience persona 

  • Who are they? (E.g. job designation, age, gender, relationship status, location, etc.)
  • What are they interested in? (E.g. entertainment, educational content, information on new products, etc.)
  • Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms)
  • When do they prefer consuming the content? (E.g. weekends, during their daily commute, etc.)
  • Why do they consume the content? (E.g. to get better at their job, to gain knowledge, to stay up to date with something, etc.)
  • How do they consume the content? (E.g. read social media text posts, watch videos, watch images or hear the podcast)

4. Conduct a Competitor Analysis

You can learn from your competitors who are already using social media and what they’re already doing.

Before you start creating content, you ought to have a clear idea of what your competitors are up to.

A great deal of brands will in general bounce into creating content for their social media accounts right away. While delivering relevant content is essential, you do need to discover who your competitors are first, and what and how they are marketing through social media.

Observe how many followers or likes they have, what content they’re posting, how often they’re posting, and how many likes and comments they’re getting on average. Focus on how they are positioning their business on social media so you can accomplish something comparable or deliberately unique to stick out. 

Rundown what you like about their account and what you think you could do better. This analysis can provide inspiration for how you want to approach your social media channels and what benchmarks you can set for your own accounts. 

You might recognize your competitors’ frail social spots and have the option to abuse the holes. For example, one of your competitors might be influential on Twitter, but have a feeble Facebook presence, notwithstanding your objective, market using that network. In that case, it may benefit you to put more resources into Facebook rather than competing head to head on Twitter.

5. Create quality content

Your social media marketing strategy is clearly based on content. Sharing good content is important, obviously, but it’s equally important to have a strategy for your business for when you’ll share content to get the maximum impact. 

Quality content is the foundation of a strong social media marketing strategy. Because without the right sort of content, every single other advance would neglect to assist you with arriving at your showcasing objective. Then again, in the event that you just focus on content and disregard different advances we talked about, you may not see great outcomes.

There are four questions you should ask yourself when creating content:
  • What is the ideal character count for every specific social media platform?
  • The total number and types of hashtags that should be used on each social channel?
  • Usages emoji in my social media messages?
  • What is the best content type for each platform?

Types of content that can be posted on social media: 

  • Text
  • Images
  • Videos
  • Podcast
  • Stories

6. Produce multimedia-based content:

Remember the significance of images and videos. Mostly visual content is shared on social media than other types of content, because that’s what people want to see. This features how significant highly-visual content is to marketers and the people they want to reach. 

Picture this:

You have an article which is formatted in two different ways – as a written lengthy article, and the other in the form of a video.

Which one are you likely to refer to?

That’s right, the explainer video!

Likewise, never leave behind a chance to collaborate or pick your followers’ cerebrums. In any event, something as basic as posing an inquiry or posting a survey can work.

Tapping into your followers’ FOMO (fear of missing out), story content on Instagram, and Facebook is only going to become more important.

7. Customize Your Content for Each Social Network:

It’s essential to recollect that only one out of every odd social channel is indistinguishable. You should always customize your content for every social media network.

Twitter

Twitter comes with a deliberate confinement – you can’t compose in excess of 280 characters in a tweet. Therefore always keep your message short, simple, and to the point. Including links and hashtags in your tweets is a good move. Even in twitter, visual content works far better.

Facebook

Facebook posts can be longer than any other content posted on Social media platforms but don’t doesn’t mean you should make them excessively so. Individuals can be effectively killed by a mass of content. It is constantly a good idea to incorporate some personal comments, even if you are simply sharing curated content. Short videos perform well on Facebook. Use visual content – images or videos with your every Facebook post, relating them to your text.

Instagram

Instagram is a platform that only works with visual content. One can only share pictures and videos on it. It is one of the most used platforms in this generation which includes tremendous competition. You have to come up with the best strategy for your Instagram account to stand out. You also have to understand how Instagram algorithms work and the type of content your audience expects from you.

LinkedIn

LinkedIn is a professional network, so you need to ensure that all the posts you share there are suitable for such a group of people. People often read posts on LinkedIn hoping to educate themselves, particularly anything that can help further their careers and gain knowledge, moreover, stay updated.

8. Metrics

Regardless of what you’re selling, your social media strategy ought to be information-driven. 

That implies concentrating on important social media metrics.

Make it a point to adjust your social media objectives with your overall marketing strategy. This will make it simpler for you to show the estimation of your work and get official purchase in and venture.

what is smm

How about we investigate a couple of critical social media metrics underneath that can assist you with picking up lucidity on the adequacy of your marketing.

  • Followers/Page Likes – This shows how huge your social media audience is.
  •  Reach – The total number of unique users who have actually seen or paid attention to your content.
  • Engagements – The total number of Likes, Comments, and Shares your content has received
  • Clicks – The number of times your posts have been clicked by the users. 

And here it is — the social media marketing strategy!

But that’s not the end. As referenced over, a procedure is the place you’re going; a strategy is the way you’ll arrive. You have chosen where to go to; presently you need a strategy. To make a plan, you have two options, hire a team and let them work on it, or work with an agency that can do this for you.

What does SMM stand for in Digital Marketing?

SMM stands for Social Media Marketing

What does SMO mean

SMO is Social Media Optimization, basically, it's performance marketing which is sales driven.

Why is SMM important?

According to Statista: In 2020, an estimated 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Social network penetration is constantly increasing worldwide and as of January 2020 stood at 49 percent. Now there's a good chance that the majority of your target customers are present on Social Media. So, it's an ideal place for you to market your product.

What are the best SMM Platforms?

1. Facebook 2. Instagram 3. LinkedIn 4. Twitter

How to Create Amazing Content | Top 5 Content Creation Ideas
How to Create Amazing Content | Top 5 Content Creation Ideas Moshi Moshi

Let’s admit it. We all have been there. Desperately searching how to create amazing content and content creation ideas, staring at the keyboard, trying to fuel ideas to create new content every day, only to find yourself sinking in an ocean of your thoughts. Don’t worry, “A little suffering is good for the soul.” Having said that, “Genius doesn’t work on an assembly line basis. You can’t simply say, ‘Today I will be brilliant.’”

Content marketing is one of the elements that every digital marketer must be well versed in, to stand any chance of increasing the website ranking on Google & in turn to increase the organic traffic into their website or account in the long run.

How to create amazing content?

Coming up with brand new ideas for content creation every day isn’t a child’s play. 

Captain Kirk is here to guide you through the journey. “Galloping around the cosmos is a game for the young.” So stop staring at your computer screen in search of content creation ideas. From here on, use the tips below to brainstorm new ideas for content creation for your site, social media posts, or blogs. Create not just any content but shareable and quality content. 

Fresh content is always a bonus in your content strategy. It’s a vital juice needed to increase your site’s search engine optimization score. In addition to adding relevancy to your business, it builds your social following, keeps your audience active, engaging in your business and the local community. This way, you can easily reach your existing and potential customers with new and helpful information. 

Let’s get your creative juices flowing with these 5 quick content creation ideas to guide you. Use a few of them in a week and you’re good to go.

1. CALENDAR ORIENTED CONTENT 

The yearly calendar gives plentiful chances to create season based content. Between the various occasions, individuals celebrate and the seasons, your business can easily expand their sales through creative content creation and marketing.

For example, you can focus on seasonal changes, festival celebrations, and holiday content. Connect your product or service to any occasion, festival, or holiday and offer benefits to the audience on purchasing your product.

Create a content calendar prior, to a month or more. Prioritize the type of content you want to share with your audience and its frequency.  This can help you save a lot of time and maintain consistency – the most essential part of brand communication.

The content calendar not only helps you to be consistent but also makes life easier for you as a digital marketer or brand manager by setting a proper guideline and schedule for the brand.

 2. VIDEO STREAMING 

Content creation need not necessarily be text only. Leverage the advantage of using videos in your content. Use them along with texts. As per Ericsson’s Mobility Report, In 2024, 74% of mobile data traffic will be through video streaming.

Videos are attractive and a great way to communicate with your audience. Creating short videos can help you convey messages effectively and can help you in diverting the audience to your business site.   

Video content is not as difficult as it sounds. It can make you go a long way.

Make Educational, productive, fun videos. Think about it as edutainment. It’s all about going forward and staying in time with the people. It is also worth understanding that optimizing your YouTube videos correctly, will help you rank better on YouTube too. 

Everyone loves cartoons! I’m sure we all agree on this.

Including Animation videos in your content strategy, can grab visitors’ attention immediately. It is a powerful content creation idea to grow your business in this era. 

We all know a first impression can take a long way. So, it’s essential to create the first few seconds of the video engaging and informative. This way you can easily increase natural traffic creating positive first impressions.

 3. CASE STUDIES 

“Most legends have their basis in facts.” And there are no better facts to script your legend than case studies. Content creating is all about standing out, providing quality content, and staying authentic to your business. In that case, case studies are the best way to do so and nobody can copy you in this regard.

Case studies woos traffic to your website.

Give your visitors to your experiences. Tell them how did a specific approach worked for you and how another didn’t.

 What process did you go through to reach those results? 

Also, include your future recommendations, opinions on how a particular process can be further improved. 

It can be about anything, as simple as product usage. Creating content through case studies increases user interaction on your site. So, exploit this content creation idea to the maximum, leaving no stone unturned.

4. INFO-GRAPHICS

There are numerous customers who are in need of quality data being given to them, particularly in niches where content is difficult to find. When you can have a content creation idea to offer facts to your visitors, they will race in and keep returning to your site over and over again.

Quality makes a huge difference and this is the place infographics come into representation. Content creation is tied in with taking data and showing it in an extraordinary and ‘cool’ way. If you are an expert in doing that, your content is in for the Win!

With Venngage, you can now create info-graphics easily in just 3 steps:

There is nothing more exciting than an informative and attractive infographic. There are numerous benefits of infographics. So, invest enough time in creating them, to yield the best results.

5. BUILDING LISTS

Who doesn’t love having their information organized at their doorstep?

Why not simply assemble a few information and present them to your potential customers? They are going to be thankful for your content, it’s the presentation and that is the thing you need the most.

Why write about “Top ___” records/lists? 

It’s a convenient way to consume information and they are significantly simpler to make, the thing that you will appreciate the most about in the content creation process.

When it comes to content, “You either believe in yourself or you don’t.” Ideas for content creation do not need to be inconceivable. It is simple and when you begin to put in a couple of pictures/ videos, gifs along with these lists, you will notice incredible responses and outcomes. 

When you incorporate authors, creators, and organizations that helped you build this content, make sure to utilize their “@” tag reference. This can offer them to share your work on Social Media Sites.

The above ideas for how to create amazing content have been used repeatedly in the last few years and have highlighted desired results. Regardless of what your niche is, you can be sure of getting good results from these ideas for content creation.

Find and create content on specific matters. Research what your customers are searching for? Stay in the trend and maintain consistency. The content you curate should be up to point and be precise to customers’ expectations.

Create a content strategy to improve your page or site’s traffic and know how to come up with content ideas. It is not very easy to increase organic traffic and paid alternatives can negatively affect the budget in the long run. It is fundamental to discover a parity between both and start understanding various other ways to improve traffic and benefit as much as possible from them. 

We hope that we’ve answered the question of ‘how to create amazing content’. 

Moshi Moshi a content creation agency India is here to help you with all your branding needs. 

Why is content marketing important?

Content marketing is important as it helps to improve our conversions, brand awareness, and increases the search engine rankings.

How to build a content marketing strategy?

Analyze for whom you are going to write content, your content should be relevant and engaging, it should add value to the reader's mind. Plan your content in advance, optimize it before finally publishing it on various platforms.

How To Increase Brand Awareness: 6 Most Effective Ways
How To Increase Brand Awareness: 6 Most Effective Ways Moshi Moshi

increase brand awareness

How to Build a Brand & Increase Brand Awareness you ask? 

Let me break it down for you—

Your customers are your in-laws who you have to impress at every occasion. And with every meeting, they judge you! Now, your personality and identity being your brand – Saying the right things and making the right impression is imperative and also tougher by the moment.

With a million tools in your bag varying from- Advertising, Sponsorship, Mentions, Suggestions, Shop shelves, and Social Media Marketing a.k.a your newest and most effective tool!

How to build your Brand? 

How do you communicate with your customers? 

How do you meet their expectations? 

How do you impress? And how to increase brand awareness In doing so?

Well, that’s where we come in –with the best tips and the Do’s and Dont’s on how to increase brand awareness.

When it comes to Brand Awareness Marketing, we’ve got you covered! Below are the points in the infographic by Referralrock to measure brand awareness.

Tips to Increase Brand Awareness-

 1. Wear Your Best Outfit! – With the best suitable color scheme

The ugly truth is people judge you for the way you look. It’s the same with your brand. To increase brand awareness, it’s important to make your first impression a lasting one. 

So, use your official font to make a statement. And color up your brand with your unique spectrum of colors. Make sure you’re presenting the best version of your brand by maintaining a common colour theme of the brand across all platforms. This provides the brand with a unique identity & makes a lasting impression in the minds of the audience.

Chic up that outfit and make a great first impression!

2. Be Remembered – The first impression always matter

Brand awareness marketing is all about making your way into someone’s thoughts in a very precise technique & manner. 

Where you place your logo, your colour scheme, the way you present the content &  your eccentric Tagline, all is noted down by your customer. 

Give your audience a reason to remember you by creating unique & interactive content such as GIFs, Videos & Polls to generate engagement and increase brand awareness. 

So, be consistent, be different, and be remembered.

3. Be There On Time – Perfect timing is everything

Timing is the secret to increase brand awareness. 

Social media is always being dumped with content. Since you are not the only option for your customers, make sure you’re present to fill up their slots of available units of time. Know how to increase brand awareness on social media.

Check out your insights to see when your followers are active the most, and publish your content accordingly to make a better impact on them, and reach them. This way your content doesn’t go unnoticed, and you optimize productivity. 

Keep a constant note of your Engagement Rate, as it’s one of the most widely accepted measures of content quality in the Digital marketing industry and hence is an important tool in increasing brand awareness.

What is Engagement Rate?

An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. 

It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.

The engagement rate is calculated using the simple formula:

Engagement Rate = Engagement / Reach X 100 

Though there is no one size fits all approach to Engagement Rates as it varies across industries and content types the following Rates and the Standards can be considered as a reference: 

  • Less than 1% = low engagement rate 
  • Between 1% and 3.5% = average/good engagement rate 
  • Between 3.5% and 6% = high engagement rate 
  • Above 6% = very high engagement rate

4. Know Your People – Target the right people

In marketing, it’s critical to know who you’re marketing to. So, define your target audience (TG) and market your brand content primarily to their inclined likings & interests, to be efficient and surgical in your branding. 

They can be segmented using various factors such as Location, Gender, Age, Occupation & Interests. 

If you’re finding it difficult to define your TG, just check out the insights of your social media accounts to get a clear picture.

Knowing your audience and structuring your content to suit their likings & understandings is a vital step in increasing brand awareness. If they can relate to the brand, they will connect with it.

5. Be Omnipresent – Reach your customer everywhere

What’s better than being present in one place? Being present at every place.

You have a message that you want to share, a story worth telling. So say it all in a perfect campaign.  And make sure people hear you speak!

Marketing is important, and the only way you can be heard in the noise of a loud crowd. So make sure to publish a whole range of content such as Images, Infographics, Videos, GIFs, Blogs, Vlogs & Podcasts across a spectrum of different avenues, each known for a content type.

Content Marketing Platforms: Reddit, Quora & Behance

Social Media Platforms: Facebook, Instagram, Snapchat, Pinterest & Youtube.

Podcast Platforms: Cashbox, Spotify & IVM. 

One of the prominent ways to increase brand awareness is through the technique of 360° communication.

What is 360° communication?

Providing a 360 experience is about synergies of messaging. Through print, in-store, digital and social media –

“The customer will experience communication no matter where they are, so you have to think about leading them through the journey,”,

says Marina Karassellos, Digital Creative Director at ULTA Beauty.

6. Call To Action – Boost your Conversion Rate

I don’t think I have to remind you, but all the dressing, impressing, and marketing need a conclusion. And that conclusion in branding is a Call to action (CTA).

A Call to action is part of a story, webpage, advertisement or any piece of content that encourages the audience to take action. Asking the audience to comment on a post, Share, Like, Subscribe, Fill a form, Buy or any other goal-oriented actions are the types of CTA used.

CTAs help you in converting a viewer/visitor into a lead & also drive audience engagement, in turn, increase brand awareness. 

  • Emails with a single call-to-action increased clicks of 371% and sales 1617%. 
  • Adding CTAs to your Facebook page can increase the click-through rate by 285%
  • CTA within a video gets 380% more clicks than their normal sidebar CTAs. 

Moreover, 83% to 93% of each post’s leads come from anchor text & internal link CTAs. 

So, encourage your audience to take action & increase brand awareness.

increase brand awareness

So, those were the six effective ways to increase or enhance brand awareness and take our brand to the destined level.

Need help with Branding and Brand Communication? A Brand awareness agency Moshi Moshi can help with that! Let’s follow all the Do’s and Don’ts for you and ease up your workload!

You can also reach us on our Instagram, Facebook, or LinkedIn accounts. Tell us what you have in mind, we are great listeners!

Why is increasing brand awareness important?

Brand awareness is the most important step because it is the very first step in the marketing funnel, and a crucial foundation to eventually gain customers. It refers to people's ability to recall and recognize your business. It helps to boosts your ROI, generates sales easier, improves customer satisfaction, and helps you foster relationships to promote growth.

How is brand awareness measured?

One can measure brand awareness by running surveys, interviewing people, or adding questionnaire to your website. Asking how your visitors found you.

5 Reasons Why You Need Animated Videos for Business
5 Reasons Why You Need Animated Videos for Business 800 450 Moshi Moshi

The first known animated film was made in France in 1906, named Humorous Phases of Funny Faces, and was produced using chalk pictures. However, with the technological revolution, the picture of animated videos changed forever! Beyond that, with the expansion of the internet, animated videos for business became a key tool to attract more consumers and create better brand value. Yet, it happened steadily.

Other small animations were made, yet the main energized animation with synchronization was made by Walt Disney in 1928, called Steamboat Willie.  After nine years, Disney released the first full-length feature film, Snow White. And in 1993, software for 3D animation was made. Disney animated short films give out a strong impression and are always fun to watch. Bao, an animated movie which is a Walt Disney production, won an Oscar for the Best Animated Short Film at the 91st Academy Awards.

animated videos for business

The current statistics highlight that 83% of advertisers believe that animated video marketing is developing importance and that 53% of customers engage in with a brand after viewing a video via social media platforms. The report additionally states that digital video advertising spend has expanded by 53% since 2016. The insights are clear, additional time is being spent watching videos online than at any other time. Individuals love visual substance and can process visuals multiple times quicker than text, particularly when the picture is moving. Animated content specifically, catches the eye of customers in under 1/10 of a second.

Wondering why animated videos are the best for your social media strategy? 

We all use social media on a daily basis, every time we scroll we get attracted and engaged to videos, mainly to animated videos. Through social media, we can advertise our brand where videos will play an extraordinary method to increase user engagement, brand awareness and can be an extremely powerful tool to drive customers to take action on your website – which leads to an increase in the conversion rate.

Reasons why you need animated videos for business & benefits of animation:

1. Your brand establishes a strong and lasting impression: 

By advertising in a more progressive or creative manner, businesses and brands have the advantage of leaving a vital impression to present and future clients. Businesses can give further knowledge into their purposes, values, and goals – giving their customers a better understanding of who they are as a business, what they stand for & and how they can help their customers.

2. It is easy to understand:

At the point when you’re managing a complex idea or product, trying to clarify it solely in content structure can be highly challenging. Depending upon how the copy is written and how technical it is, the audience may or may not engage and connect with it. Animation Videos are an incredible method to pass on specialized and complex thought or message as a short story.

3. Animation boosts conversion rate:

When users see video content on a website, Instead of bouncing back, they are 100% more likely to spend more time on that website.  Likewise, 64% of individuals are more likely to perform an action, regardless of whether that is filling out a contact form, or making a purchase when they’ve seen a video. 

If you use an animated video to describe all your products and services, they are bound to watch the whole video rather than reading text content on your website, animation is permitting your content to connect, so the client feels a familiarity with your business. Adding a call to action at the bottom of the video is another great method to drive them to make a further move.

4. It’s engaging and fun:

The way animated children’s films and cartoons plan to grasp attention through entertainment and creativity, cartoon marketing strategies likewise expect to catch eye utilizing these systems. The animation is mostly used for entertainment rather than being thought of as a marketing tool, therefore consumers are more likely to pay attention to animation rather than traditional ads. 

In addition to the fact that animation is an extraordinary method to tell a story and connect with your audience – Animation is full of endless possibilities, it shouldn’t be real or accurate, it can be fun, innovative and imaginative, and creative. It’s an incredible method to flaunt your brand character.

5. Content can be easily updated without reshoots:

Animated videos are a great solution for keeping your content fresh. If you need to adjust your video substance to interest an alternate audience or change your messaging or visuals, the animation is a lot simpler and more cost-effective to alter instead of reshoot the whole video. 

The animation is a great promoting & marketing tool. It’s an extraordinary method to begin associating with your customers, make them remember you, connect new audiences, and drive more conversions.

Looking for the best animation software for beginners? Check out this section including some of the most popular animation software. Let’s begin!

  • Cartoon Animator 4:

This software is for all levels of users – suitable for beginners as well as professionals who want to make engaging and attractive high-quality animations. With this software, you can create custom 2D characters, select characters from the huge database, and import PSD character templates. You can easily make any static picture move by applying different movement formats given in the library, even 3D movements.

animated videos for business

  • Stop Motion Studio: 

This software is ideal for beginners in video making. Stop Motion Studio will assist you with making stunning 4K stop-motion animations that can without much of a stretch be blended in with 2D style drawings painted directly onto the picture. With the frame-by-frame manager improved with super handy features, you have an incredible and affordable application for your device.

animated videos for business

  • DigiCel FlipBook: 

This software is considered as one of the easiest 2D animation software available, Digicel FlipBook permits you to make traditional frame-by-frame animation. You can draw directly onto the software or output your paper drawings – it’s totally up to your inclination! The software likewise permits you to make stop motion animations if that is the sort of activity you are searching for. Supported with extremely valuable features, Digicel FlipBook is an amazing and powerful software for conventional 2D animations.

animated videos for business

  • Blender:

Blender is a cross-platform free 3D creation suite offering an incredible arsenal of tools. By utilizing Blender, you can make animations, computer games, renders, models, and more 3D based projects. The software is open source and created by numerous supporters from around the globe. The feature-rich 3D suite programming is well suited for beginners, as well as advanced users.


  • Toon Boom Harmony:

This is the most powerful software for animation production. Toon Boom Harmony is a software with which you can make any sort of animation, be it traditional drawn animation, Flash-style cut-out animation, a mix of 2D and 3D animation, particle effects, etc. This well-known software offers advanced tools and features for drawing, rigging, animation, and basically, all that is required from any animation software.

animated videos for business

There is always a never-ending love for cartoons. Nowadays, cartoon video marketing is ruling the advertising industry. Industries started using creative cartoon videos just to attract customers to their products…

Cartoon marketing videos give you the intensity of the story to emotionally connect and win the love of your audience. These cartoon videos are utilized to improve brand awareness by entertaining and engaging the audience. These cartoon marketing videos are utilized most successfully to make brand reviews on web-based life and different stages. They are widely utilized by B2C brands to drive referral traffic to your website pages. These videos are commonly structured around brand mascots leaving story gaps that are completed on landing pages. Cartoon videos can drastically increase employee engagement and proficiency levels.

If your business doesn’t have videos you might be missing out on one of the fastest-growing segments of digital advertising.  Animated marketing videos are a great way to tell your story to the audience and to communicate highly complex ideas in an easy-to-digest manner. These are cost-effective & easy-to-manage.

Conclusion: 

Take your business to the next level with animation videos. Engage more, rank higher, and enjoy more conversions. Create content and blow your audience out of the water.

How To Increase Organic Traffic In 2020
How To Increase Organic Traffic In 2020 Moshi Moshi

Are you a business owner, blogger, or an online marketer searching for techniques on how to increase organic traffic to your website?

Are you finding yourself pinned down against the wall in trying to increase organic traffic to your website

In fact, when you search for “how to increase organic traffic” on Google, millions of articles appear on the results page and you can be easily lost reading all of them.

Fortunately, you don’t have to go through that struggle. I’m sharing with you some of the Quickest ways on how to increase organic traffic.

| RELEVANT, USEFUL, QUALITY CONTENT

Content is the Ultimate King of SEO!

Original content is the number one driver of the search engine ranking. Providing quality content increases organic traffic into the website, thereby improving the domain’s authority and the page relevance.

Yes! Search engine loves content, just like we do. Updating your site content regularly influences Google’s ranking algorithm and your page relevancy. So, always keep your content fresh and give your viewers a reason to come to your site.

‘Dwell time’, it’s the amount of time a user spends on a website before returning to the Search engine result page. An increase in the Dwell time is a signal for better Search engine ranking. So, take this opportunity to provide useful content making the user stay longer on our site page, in turn ranking your website higher and increase organic traffic.

Here are few tools you can use to check the content duplication on your website –  CopyScape and SiteLiner 

With the right content strategy, your SEO is in for the win!

| KEYWORDS. KEYWORDS. KEYWORDS.

Yes!! Keywords are the way to increase website ranking and there is no shortcut to SEO than a keyword-rich content. Using the right keywords will definitely help to increase organic traffic by ranking your website higher in the search results.

Take a look at the Components of Google’s ranking algorithm, keywords play a major role in your SEO ranking. The primary step to increase organic traffic is doing a comprehensive keyword research. 

What is Keyword research?

Keyword research is a practice search engine optimization professionals use to find and research alternative search terms that people enter into the search engines while looking for a similar subject.

So, begin by identifying the Keywords phrases that your viewers are using to search for your business online.

Think about how a visitor might search for specific information on your site (with keywords like “catering services in Bangalore”, “best wedding catering” or “corporate catering”). Then, build a keyword strategy based on its search volumes, competition, and bids. Incorporating Long tail keywords in your content can help you reach specific customers, who are in the exact search of your product.

In this example, you can include “vegetarian caterers in Bangalore” as the keyword to highlight your service. By doing so, you attract visitors who likely might turn to be a conversion in the future. Quality web traffic is the key to your page relevancy.

Hence, integrate & use the selected keywords comprehensively in your Titles, Paragraphs, Images Alt Texts & the Anchor Texts used for internal linking to increase your organic traffic. However, overusing keywords can ruin your ranking. The accepted industry norm is to have a keyword density of 2.5% – 3% on a page. 

So, use them naturally within your sentences and increase the organic traffic of your website. 

| PAGE-LOAD SPEED

Did you know? A site’s loading speed directly affects the conversion rate of your business.

Page loading speed is one of the major factors affecting the search engine rankings. Researches have shown that 40% of viewers abandon the website and 80% of viewers don’t return to the website that loads longer than 3 seconds.  Amazon examined that, one-second increase in its site’s loading speed will lose the $1.6 billion sales per year.

Many Business owners fail to include this aspect in their website optimization but Page load speed can have a direct impact on your website rankings. We encourage you to use industry-leading tools such as Pingdom, GT Metrix, and Google Page Insight will help you identify every element’s loading speed on the website. Use the analyzed information to optimize the elements that affect your page-load speed. This aids in increasing the website ranking & in turn, will increase organic traffic into the website.

Let’s look at an example of a page-load result of a Food catering company. Here, the file size of the page is kept to a minimum, making the load time faster. As a result, the website is able to rank higher in the search engine page, resulting in a surge in organic traffic.

| OPTIMIZE META TITLE & META DESCRIPTION

Meta labels are the key elements for all web indexes. Meta tags, Title tags and Meta descriptions should be present and relevantly optimized on every page of your website.

All the Meta tags show up in the HTML code of a site page and tells the web crawler what the page is about, and are the initial introduction and point of contact for all web crawlers.

Using appealing, keyword-rich Title and descriptions is a marketing tactic to attract visitors to your website. But, excessively short or too long titles and descriptions can decrease your SEO rankings, so it’s best to lead a review of your site to identify any issues with these components.

Let’s look at an example of the Title and Description of a food catering website. Here, the keywords are included in their titles and descriptions. Also, the content is kept to point making it clearer and appealing for the visitor to understand the company.

| INBOUND & OUTBOUND LINKS

Linking your page content to authorized web sources can increase the dwell time and the relevancy of the web-page. Outbound links not only improves search engine ranking but also increases the website traffic.

Focus on using descriptive internal links on your keywords. By Using internal links, you can easily redirect your viewers to another page on your site. However, hyperlinking too many text can sometimes distract the reader to get through the content.

Here is an example of internally linking the text “MOSHI MOSHI” to our MOSHI MOSHI’s blog site.

| Link Building:

Link building is the process of earning links on other websites. Common link building strategies include content marketing, building useful tools, email outreach, broken link building, and public relations. 

You can go about link building in a many number of ways, the most prominent among them are:

Profile creation is one link building technique in which we create a profile in different platform’s website such as forum sites, social networking & web 2.0 websites and give our business details in it and also give our website link in that profile page from which we can get a backlink to our website.

Guest Posting outreach is a strategic way to connect with your target audience on other websites they use. It expands your reach and promotes your brand. But you can only effectively use blogger outreach if you get noticed by editors and get published on the right platforms.

Business listings are public profiles which can be viewed by anyone. A typical business listing contains NAP (Name, Address, Phone Number) details. Advanced details such as website, working hours are also captured by certain business listings.

Google still rewards high-quality links, actively aims to ignore lower-quality links, and will still penalize real-time spamming activity using manual actions such as shadow banning – reducing the discoverability of your website on the internet.

So when practiced in the right manner, link building can be an effective tool to increase organic traffic to your website. 

Apart from these 6 major techniques, here are a few brownie techniques to increase organic traffic:

  • 404 Redirects are server response code informing a user that the web page he or she is looking for cannot be found; either due to user error when typing the URL, or the web page he or she is looking for is not an actual web page.
  • Rich Snippets are structured data markup that site operators can add to their existing HTML, which in turn allows search engines to better understand what information is contained on each web page.
  • XML Sitemap is a text file used to detail all URLs on a website. It can include extra information (metadata) on each URL, with details of when they were last updated, how important they are and whether there are any other versions of the URL created in other languages. All of this is done to help the search engines crawl your website more efficiently, allowing any changes to be fed to them directly, including when a new page is added or an old one removed.
  • Robots.txt file is primarily used to specify which parts of your website should be crawled by spiders or web crawlers. It can specify different rules for different spiders. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.
  • Content Updation is another trick in the hat to increase organic traffic. Get Google to crawl your site on a frequent basis, just by updating the content on a timely basis. There’s nothing Google loves more than fresh content, giving you a great advantage in the webpage rankings.

In this digital age, SEO is a must and there is no turning back. It will be something your site needs to focus on the present moment and later on too. 

In case you’re just beginning to concentrate on your SEO, it’s certainly not very late to execute the methodologies I just discussed.  

Do not get overpowered. Begin with a couple of SEO methods, and proceed onward to the others. Screen your outcomes regularly and implement new strategies based on the results.

Moshi Moshi, is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

Moshi Moshi © 2020. All rights reserved.

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