Floresta Goa is India’s first BioPhillia Architecture Apartment. Floresta is conceptualized and designed for those who seek to live in the wilderness, for those with a green heart, for those who embrace the idea of co-existing with our eco-system and all those who are re-thinking of the way we choose our spaces in the city.
To find out more about Floresta Goa, visit their website:
Given below is the Digital Marketing case study of Floresta Goa.
Floresta Goa approached Moshi Moshi for digital marketing and for website designing. The objective was to increase brand awareness and lead generation to sell their apartments in Goa. The target group was the people across PAN India, who were looking for holiday homes and who wanted to invest in properties.
Moshi Moshi team planned the Floreta Goa’s website in a way that it depicts the surrounding of the apartment. We came up with an idea of showcasing the actual path from the sea to the apartment. i.e., how it is only 600 meters away from the delightful shoreline and surrounded by nature.
Now for Social Media Marketing, our strategy was clear. We concentrated on Brand Awareness at first by making posts on the amenities of the apartment and about the location depicting why Floresta Goa is different from other apartments.
Step 1. Location Introduction Video
Step 2. The Introduction Post On Social Media Platforms
Step 3. Post Showcasing The Amenities
Step 4. Social Media Posts Related To Offers
We started the lead generation campaign on Facebook and the response received from the campaign was impressive. There were two campaigns for Floresta Goa, the first campaign was about the offer of flat Rs.7 Lacs off on all the apartments and the other was a curiosity campaign that evoked curiosity among the viewers which directly lead them to the website.
For accelerating their presence on Google Search we ran Google Ads in the form of Display Ads and Search Ads.
The Social Media campaigns and Google Ads for Floresta Goa yielded desirable results.
Overall we managed to generate more than 750 leads in just 70 days which includes more than 150 relevant leads from Google Adwords, 600 leads from Facebook, and 12 leads on LinkedIn.
From Facebook Campaigns, around 192,816 total reach and 400,110 impressions are generated.
Through the Facebook campaign, the post engagement and post reach has been increased by 82% and 46% respectively.
The Unique and concise Social Media content that we devised for Floresta Goa helped them in the conversion of leads.
Moshi Moshi is one of the fastest-growing Ad Agency in Bengaluru which offers creative solutions to your business.
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