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April 2020

Digital Marketing Case Study – Floresta Goa

Digital Marketing Case Study – Floresta Goa 497 249 Admin

Floresta Goa is India’s first BioPhillia Architecture Apartment. Floresta is conceptualized and designed for those who seek to live in the wilderness, for those with a green heart, for those who embrace the idea of co-existing with our eco-system and all those who are re-thinking of the way we choose our spaces in the city.

To find out more about Floresta Goa, visit their website:

https://www.florestagoa.in/

Given below is the Digital Marketing case study of Floresta Goa.

BRIEF

Floresta Goa approached Moshi Moshi for digital marketing and for website designing. The objective was to increase brand awareness and lead generation to sell their apartments in Goa. The target group was the people across PAN India, who were looking for holiday homes and who wanted to invest in properties.

APPROACH

Moshi Moshi team planned the Floreta Goa’s website in a way that it depicts the surrounding of the apartment. We came up with an idea of showcasing the actual path from the sea to the apartment. i.e., how it is only 600 meters away from the delightful shoreline and surrounded by nature.

Now for Social Media Marketing, our strategy was clear. We concentrated on Brand Awareness at first by making posts on the amenities of the apartment and about the location depicting why Floresta Goa is different from other apartments.

Step 1. Location Introduction Video

Step 2. The Introduction Post On Social Media Platforms

Step 3. Post Showcasing The Amenities 

 

Step 4. Social Media Posts Related To Offers

We started the lead generation campaign on Facebook and the response received from the campaign was impressive. There were two campaigns for Floresta Goa, the first campaign was about the offer of flat Rs.7 Lacs off on all the apartments and the other was a curiosity campaign that evoked curiosity among the viewers which directly lead them to the website.

For accelerating their presence on Google Search we ran Google Ads in the form of Display Ads and Search Ads.

RESULTS

The Social Media campaigns and Google Ads for Floresta Goa yielded desirable results.

Overall we managed to generate more than 750 leads in just 70 days which includes more than 150 relevant leads from Google Adwords, 600 leads from Facebook, and 12 leads on LinkedIn.

From Facebook Campaigns, around 192,816 total reach and 400,110 impressions are generated.

 

 

 

Through the Facebook campaign, the post engagement and post reach has been increased by 82% and 46% respectively.

The Unique and concise Social Media content that we devised for Floresta Goa helped them in the conversion of leads.

Moshi Moshi is one of the fastest-growing Ad Agency in Bengaluru which offers creative solutions to your business.

Wanna discuss a project?

Contact us: +91 9148544178

Mail us: sales@moshimoshi.in

Visit our website: https://www.moshimoshi.in/ 

We would love to hear from you.

 

Branding and Digital Marketing Case Study: S4 Fitness

Branding and Digital Marketing Case Study: S4 Fitness 619 414 Admin

A solid brand identity is not less than a strong bridge connecting the organization with its potential clients. It builds public’s conscious and subconscious opinion for the organization as a whole.

S4 Fitness is a Gym Brand, striving to help you attain a healthier and fitter body. They are working towards a healthier and energetic Bangalore, and started their voyage from Jayanagar, and provides 10+ services, including Hardcore Workout, Yoga Classes, Zumba etc. You name it and they have it.

S4 Fitness approached Moshi Moshi to help them in creating its Brand Identity and improve their Social Media Presence, so as to increase their brand awareness. And Gym being a locally centered business, S4 Fitness wanted to switch to Digital Marketing for getting more footfall.

Approach:

In the quest to creatively picking a Brand Logo for S4 Fitness, the idea of Team Moshi Moshi was simple. We decided to give the brand a powerful and energetic look, which can justify the vision of the organization and the services it offer.

The various logo designs created by Team Moshi Moshi are below:

Finally, we transformed the ‘4’ into a lightening energy symbol, which gives the brand an energetic look, and also making it obvious from the Logo that its a Gym Brand. The Logo finally selected by S4 Fitness is displayed below.

In order to give an added edge to the brand from its competitors, and provide a unique look to the Gym, Team Moshi Moshi helped S4 Fitness with Environmental Graphics Designing.

It helps in connecting the ambiance of the organization with its Brand. Team Moshi Moshi created various wall graphics for the gym, which are catchy in look and also motivates the people working out. Environmental Graphics Designing helps in binding the visitors with S4 Fitness and enhancing their loyalty towards the brand.

While creating the Wall Graphics for S4 Fitness, Team Moshi Moshi focused on providing an energetic and enthusiastic ambiance, which could motivate the visitors to come and work-out daily. Here, Team Moshi Moshi decided to display quirky motivational quotes on the walls.  We opted for a bold bulky look for the ambiance and stick to dark shades for the graphics and energetic Yellow color for the background.

Some of our Environmental Graphics Designing work is displayed below:

 

In order to increase the Social Media Presence of S4 Fitness, Team Moshi Moshi decided to revamp its Facebook Page & also created the cover photo in context with the theme of the Gym.

Since the brand offers approximately 10+ fitness services under its roof. Team Moshi Moshi tried to display a glimpse of them on its Facebook cover page. We stick to the theme and vibes of the gym while designing the same and opted for energetic Yellow and bold black, in our color palate.

With all the ideas and strategies put together, the Facebook Cover Page finally comes out like this:

As the world is rapidly switching to Instagram, so, in order to increase more and more brand awareness, Team Moshi Moshi brought the brand on the Instagram platform too.

You can have a look at their Instagram page by clicking on the link below:

Link: https://bit.ly/2KIJ8uE

Team Moshi Moshi is currently handling both the Social Media Platforms of S4 Fitness and also helping them in lead generation, through Facebook and Google Ads.

You can check its Facebook page by clicking on the link below:

Link: https://www.facebook.com/s4fitnessofficial/

Results:

The logo came out really energetic and power-packed, exactly matching the demands of the client.

The Social Media Campaigns and Environmental Graphics designing, for S4 Fitness, yielded extremely desirable results. We could generate 70+ leads till now.

Moshi Moshi is a Creative Branding Agency in Bangalore, offering Premium Branding Services like Logo, tagline, packaging, and Social Media Campaigns.

Call us: +91 9148544178

Mail us: sales@moshimoshi.in 

Visit our website: https://www.moshimoshi.in/

We would love to hear from you and will send you the pigeon back.

Google Ads Case Study – Wega cabs – 100% Increase in CTR

Google Ads Case Study – Wega cabs – 100% Increase in CTR 497 249 Admin

CLIENT

Wega Cabs is an airport taxi service in Bangalore offering hassle-free rides. The company’s vision is to provide a seamless ride experience for the customers and the drivers to get around quickly and safely. They achieve this through their affordable price strategy, high standard of service, and a reliable cabs service. The taxi bookings can be done through the website or through the 24/7 customer service number.

For more details, visit: www.airportcabsbangalore.com

BRIEF

Wega Cabs, being an online taxi booking company, their aim was to increase the number of taxi bookings for the business. They approached Moshi Moshi to help them gain more customers and increase their conversions, through Search Engine Marketing. Our approach began by optimizing the right keywords, ad extensions, and efficiently executing the campaigns. The campaigns were devised for 45 days.

APPROACH

Moshi Moshi’s goal is to increase the leads i.e the number of taxi bookings for Wega Cabs. The challenge here was to attract potential customers over other competitors and make them take action on the website/ or through a phone call. Here, the action being booking a taxi.

Moshi Moshi created Google ads Search campaigns for Wega Cabs, with Lead Generation being the campaign objective. In the campaigns, Search Ads were created to attract customers to the booking site and Call ads were created to book the taxi service conveniently through phone calls.

Campaigns were strategized and, the irrelevant searches were decreased using specific keywords,  to improve the conversation rate.

RESULT

1. Growth Insights

  • Click-Through Rate (CTR) – increased by 107%

Prior to the campaign, Wega cabs generated 8.15% click-through rate (CTR). After devising the campaign strategy on the same spending budget, the click through rate (CTR) has now increased to 17.52%, with 25% increase in the cab bookings.

Through Search Text Ads and Call Ads, we were also able to target the ads to a more relevant audience and generate the maximum number of leads for the business at a minimum cost per lead.

2. Auction Insights

  • Impression share – Increased by 130%

At the end of the campaign, Wega cabs were able to achieve 75.9% Impression share from 32.93%.

  • Ad position – Avg 1.9 position

The average Ad position is maintained at 1.9 positions and is now on the top of the Search engine page.

The Auction insight graph displays the clicks, impressions, CTR, and the ad position during the campaign period.

3. Conversions

Overall, In the 45 days campaign, Wega cabs have gained 25% more leads, with the same spending plan as prior to the campaign, yielding a good Return on Investment (ROI) for the business.

The unique and specific keywords, ad extensions strategy that Moshi Moshi devised for Wega Cabs, helped the business gain more customers, thereby, increasing the conversion rate.

The key takes away from the campaign would be to align the campaign goals, with the behaviors of the customers and to include specific keywords, Ad word extensions. It is also crucial to target the right locations along with the timely delivery of the campaigns.

Moshi Moshi is a Creative Ad Agency in Bengaluru with young professionals meeting business needs along with the changing trends of the Advertising Industry.

For any professional assistance and quality services in Digital Marketing, Get in touch with us.

We would love to hear from you!

Visit our Website: https://www.moshimoshi.in

Call us: +91 9148544178

Mail us: sales@moshimoshi.in

Digital Marketing Case Study: Uniso

Digital Marketing Case Study: Uniso 497 249 Admin

Uniso is a one-stop-shop for finding unique gifts, fashionable accessories, imported home decor, uber-cool stationery products, and much more.

Uniso now has several stores in Bangalore in Jayanagar, VV Puram, Kanakapura Road and Yelahanka.

You can find out more about Uniso on their website:

https://www.unisoindia.com/

Brief

Uniso, as aforementioned, is a retail chain. They wanted to work with Moshi Moshi for the initial branding of their Jayanagar Flagship store. The objective was to increase brand awareness and to increase footfall in the Jayanagar Store.

Their requirements also were for Social Media campaigns.

Approach

Uniso suggested that we go ahead and devise our own strategies that would help them fulfill their requirements.

So based on this, we devised social media campaigns and some offline promotional events.

We realized that in terms of their online presence, the content was something that needed to be worked upon.

For Social Media and Online Branding, we made an introductory video for Uniso. The video was basically an introduction to Uniso, their product range, their store location, and other such things.

We then moved on to make a series of stop motion videos featuring their products.

As for Instagram and Facebook posting, we made colorful mockups for featuring Uniso products. We also included short and attractive content, describing the product.

For Offline Branding, We made a Voxpop Video. Voxpop Video basically refers to videos that engage with the public directly. The Voxpop video was conducted on the day of launch.

The Voxpop video involved Team Moshi Moshi conducting fun games and distributing vouchers worth  Rs 300, Rs 500 and Rs 1000. We distributed around 150 vouchers.

One of the many games in the Voxpop included ‘Guess the product’ which involved the participant to correctly guess what the product is. The intention here was to bring out the uniqueness of Uniso products.

Results

The Social Media Campaign and the offline promotional events for Uniso yielded extremely desirable results.

In terms of online platforms, our social media strategy and content revisions helped Uniso garner more likes.

Total Minutes of Video Engagement

The Total Engagement as recorded from 5th July to 13th August was 6.5 K.

The Total Number of Reach:  1,50,000.

Facebook Engagement (as seen in likes, comments, and reactions) was also seen to increase by a great number. The Total engagement rate was seen to be increase by 44%.

The Unique and concise Social Media content that we devised for Uniso also helped them in  Social Media Optimization and Social Media Marketing.

So, one takeaway for you from this could be that content is the ultimate king! No matter how much money you spend on increasing your online reach, it all boils down to the content. So focus on your content and your social media is sorted.

Moshi Moshi is creative branding company in Bangalore. We offer you premium branding services like Logo, Merchandising, Packaging and Social Media Campaigns.

Call us: +91 9148544178

Mail us: sales@moshimoshi.in

Visit our website: https://www.moshimoshi.in/

We would love to hear from you!

Game On Fitness Social Media Marketing: Case Study

Game On Fitness Social Media Marketing: Case Study 355 251 Admin

Game On Fitness is a Gym Brand, striving to help you maintain a healthy you. The organization has initiated its journey for a fitter and healthier Bangalore from BTM, focusing on providing a healthy and fit body rather than promoting them as a bodybuilding house. So, box your hurdles towards a healthier you!!

You can have a look at their Facebook Page for more updates.

Brief:

Game On Fitness approached Moshi Moshi for providing them with a Logo and helping them with their Social Media Marketing, and to enhance their brand awareness to increase their footfall.

Game on Fitness emphasized creating a Logo that would be apt, considering their vision of providing its customers with a fit and athletic body, instead of providing them with a bulky look.

Approach:

In our quest for Logo designing, the idea was simple, Team Moshi Moshi stick to a lean look while focusing on the gym theme.

Some of the options we provided to our client for Logo are presented below:

Finally, we molded the “G” of “Game on Fitness” into an arm, to make it look obvious that it is a gym and created a running track out of “E”.

This is the Logo, that client finalized at last.

Now, for Social Media Marketing our strategy was clear. We believe Information is the first step in decision making, hence Team Moshi Moshi started with creating their Facebook and Instagram page for accelerating their social media presence.

We decided to come up with an energetic and enthusiastic live video on the cover of their Facebook Page, appealing the viewers to break their sloth and head towards a fitter and better body. This video also gave the audience a gimps inside Game of Fitness’s work-out station showcasing the facilities the gym provides.

Our team is also managing their Social Media Content Strategy. You can visit their Facebook and Instagram page for more insight.

Since Gym happens to be a locally centered business, and it was a new venture coming in the market, Team Moshi Moshi also helped Game On Fitness, to get an edge above its competitors and with Lead Generation. We conducted some Social Media Campaigns and Offline Social Events like Vox-Pop, on the localities near Game On Fitness, to create awareness about the brand and capture the locally centered clients.

Vox-Pop basically refers to the videos that engage with the public directly, interacting with the public or prospective future clients, and creating awareness through a fun and interesting way. Some of the many games included in Vox-Pop comprise, Air Arm Wrestling and Squat Challenge, which were thoroughly enjoyed by participants and the audience.

 

We also came up with the idea of distributing Free Vouchers, wherein we awarded the winners with “First Week Free Trial”, to help them get more footfall.

Results:

The logo came out really cool, exactly matching their demands.

 

The social media campaigns and offline promotional events for Game On Fitness yielded extremely desirable results. We could generate a lead of 125+ clients during our initial days.

Total video engagement of 6420 views in the past 28 days.

A total number of reach: 88427 and engagement of 5506 during our campaign.

Below is the reach for the last 28 days.

Post engagements of 3893 in the past 28 days.

Moshi Moshi is a Creative Branding and Digital Marketing Ad agency  in Bangalore, which offers Premium Branding Services like Logo, tagline, packaging and Digital Media Campaigns.

Call us: +91 9148544178

Mail us: sales@moshimoshi.in 

Visit our website: https://www.moshimoshi.in/

We would love to hear from you.

 

 

 

BIESSE Case Study

BIESSE Case Study 497 249 Moshi Moshi

CLIENT

BIESSE India, a direct subsidiary of the BIESSE Group is one of the largest producers of woodworking machinery in India.

The Company designs manufactures, and markets a comprehensive range of technologies and solutions for joiners and large furniture, windows, doors, and wood building components manufacturers. In recent times, it has also been active in the plastic processing machinery sector and developing ad-hoc solutions for a growing market.

Website: https://www.biesse.com/in/wood/

BRIEF

BIESSE India approached Moshi Moshi with a primary objective to increase sales. 

The brand wanted to create an online presence through branding and sales campaigns, all over India, by implementing Search Engine Marketing Strategy.

APPROACH

Working for BIESSE was quite an interesting and informative venture for our team. With an aim to generate leads and sales, we built an effective Search Engine Marketing Strategy by creating search ads.

Since Biesse’s products cater to the large scale production industry, our major challenge was to tackle irrelevant searches. The keywords used were overlapping with other small scale and retail businesses. 

To overcome this challenge, we used specialized keywords to target the right customers. We also initiated branding and remarketing through video and display ads,

RESULT

We achieved favorable results through our campaigns. In a span of 6 months, our campaigns generated  67K+Clicks, 821K+ Impressions, 8.19% Click Through Rate, 46.19% Search Impression Share Rate, and maximum leads. 

If you are thinking of taking your brand to the next level by keeping your customers engaged and excited about your products, then Moshi Moshi is right at your service.

CONTACT US: +91 9071704417

MAIL US: sales@moshimoshi.in

WEBSITE: https://www.moshimoshi.in/

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